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The Effect of Perceived Usefulness, Perceived Ease of Use, and Social Influence on the Use of Mobile Banking through the Mediation of Attitude Toward Use 感知有用性、感知易用性和社会影响通过使用态度的中介对手机银行使用的影响
Pub Date : 2021-04-30 DOI: 10.21776/ub.apmba.2021.009.03.4
D. Prastiawan, S. Aisjah, R. Rofiaty
Mobile banking is one of the channels of banking service provided by banking institutions in forms of modern platforms that are fully based on digital technology and displace physical interaction between banks and their customers. For banking industry, mobile banking is more than a service option; it is a strategic plan to facilitate customer’s changes in behavior. However, the acceptance of such platform by the public, particularly micro entrepreneurs, is still in question. The objective of this research is to identify factors influencing the use of mobile banking based on the perception of micro customers of Bank DKI in Surabaya. The variables used in this study were developed from previous researches that also examined the same matter with adjustment on the characteristics of micro customers. The variables, developed through the theoretical review, were then empirically assessed using SEM-PLS. the data was collected from questionnaires distributed to 266 micro customers who received financing from Bank DKI. The surcey discovered that perceived usefulness, perceived ease of use, and social influence are empirically proven to have both direct effects on the use of mobile banking and indirect effects through attitude toward use. Practical implications also discussed in this paper.
手机银行是银行机构以现代平台的形式提供银行服务的渠道之一,它完全基于数字技术,取代了银行与客户之间的物理交互。对于银行业来说,手机银行不仅仅是一种服务选择;它是一种促进顾客行为改变的战略计划。然而,公众,特别是微型企业家对这种平台的接受程度仍然存在问题。本研究的目的是根据泗水DKI银行微客户的感知,确定影响手机银行使用的因素。本研究中使用的变量是从以前的研究中发展而来的,这些研究也考察了同样的问题,并对微客户的特征进行了调整。通过理论审查开发的变量,然后使用SEM-PLS进行实证评估。数据收集自发放给266个从DKI银行获得融资的微型客户的问卷。调查发现,感知有用性、感知易用性和社会影响力被实证证明对手机银行的使用既有直接影响,也通过使用态度产生间接影响。本文还讨论了实际意义。
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引用次数: 14
Constructıng a Sustaınabılıty Busıness Model of a Fertılızer Industry Based on Pentaple Bottom Lıne: an Imagınary Research Dıalogue Constructıng a Sustaınabılıty Busıness基于五苹果底的Fertılızer产业模型Lıne: Imagınary研究Dıalogue
Pub Date : 2021-04-30 DOI: 10.21776/ub.apmba.2021.009.03.6
E. Sukoharsono
Sustainability as a business model is a strategic tools to obtain company long term goals. This study is a postmodern imaginary research dialogue. The dialogue is between two people: Sustainable Accountant, and Senior Businessman. This research dialogue is based on the uses content analysis to analyze the practice of building strategic management sustainability through sustainability reports in a main fertilizer company in Indonesia. Next, the result of content analysis is compared to the Pentaple Bottom Line values: Planet, People, Profit, Phenotechnology and Prophet, in form of imaginary research dialogue too. This study found that the fertilizer company as the object of this study has implemented well the Pentaple Bottom Line values from the strategical step to the implementation step, and finally, it is reflected in the sustainability report.
可持续发展作为一种商业模式是实现公司长期目标的战略工具。本研究是一场后现代想象研究对话。对话发生在两个人之间:可持续会计师和资深商人。本研究对话是在使用内容分析的基础上,通过可持续发展报告来分析印度尼西亚一家主要化肥公司建立战略管理可持续性的实践。接下来,将内容分析的结果与五苹果底线价值观:星球,人,利润,表型技术和先知进行比较,也以想象研究对话的形式进行比较。本研究发现,作为本研究对象的化肥公司从战略步骤到实施步骤,都很好地贯彻了pentapple Bottom Line价值观,并最终体现在可持续发展报告中。
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引用次数: 0
The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying 网上购物和电子钱包对消费者冲动购买的影响
Pub Date : 2021-04-30 DOI: 10.21776/ub.apmba.2021.009.03.3
Risca Kurnia Sari, S. Utama, A. Zairina
This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existence of an online shopping phenomenon using digital wallet payments (e-wallets) is prevalent among the public recently. This study adopted a survey method with 200 respondents selected purposively from two large cities in East Java, Indonesia namely malls located in Malang and Surabaya. Using variables that consist of shopping variables consisted of: variety of choices, price level, sensory attribute, utilitarian browsing, and hedonic browsing. Moreover the E-wallet variables consist of: effect of service features, advertising, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount. Findings revealed that price level, hedonic browsing, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount had a significant positive correlation with impulse buying; while the variety of choices, utilitarian browsing, effect of service features, and advertising had a significant negative correlation with impulse buying. Online shopping and e-wallet variables simultaneously affect impulse buying. Practical implications are also discussed in this article.
本研究探讨网上购物和电子钱包对冲动购买的影响。最近,使用数字钱包支付(电子钱包)的网上购物现象在公众中很普遍。本研究采用调查方法,有目的地从印度尼西亚东爪哇的两个大城市,即位于玛琅和泗水的商场中选择200名受访者。使用由购物变量组成的变量包括:选择的多样性、价格水平、感官属性、功利浏览和享乐浏览。此外,电子钱包变量包括:服务功能的影响、广告、利益认知、感知有用性、消费者态度、安全性、风险和折扣。结果发现,价格水平、享乐浏览、利益感知、感知有用性、消费者态度、安全性、风险和折扣与冲动购买呈显著正相关;而选择的多样性、功利浏览、服务功能的影响和广告与冲动购买呈显著负相关。网上购物和电子钱包变量同时影响冲动购买。本文还讨论了实际含义。
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引用次数: 11
Service Quality, Institutional Image and Satisfaction : Can Drivers Student Loyalty? 服务质量、机构形象和满意度:能驱动学生忠诚度吗?
Pub Date : 2021-04-30 DOI: 10.21776/ub.apmba.2021.009.03.7
E. Wijaya, A. Junaedi, Agus Hocky
Education is dynamic and always developing to keep it up to date with today's condition. The government always puts an effort so that the education quality in Indonesia will not be left behind compared to other countries in the world. One of the aspects stimulating the changes is customer demand over the quality of the education system. This study also aimed at analyzing the influence of service quality on the satisfaction and loyalty of senior high school or SMA students. The data used in this study were primary data with a total respondent of 88 students. The technique for data analysis used in this study was path analysis assisted by Smart PLS. The research findings showed that service quality and institutional image significantly influenced satisfaction, yet they did not influence loyalty significantly. Meanwhile, satisfaction directly influenced loyalty. Further study is suggested to add several variables, such as perceived value, perceived quality, and the like that are considered giving an influence on creating student’s loyalty. Practical implications also drawn to conclude this study.
教育是动态的,它总是随着时代的发展而不断发展。政府一直在努力使印尼的教育质量与世界其他国家相比不会落后。促使这种变化的一个方面是客户对教育系统质量的需求。本研究亦旨在分析服务品质对高中生或SMA学生满意度和忠诚度的影响。本研究使用的数据为原始数据,共有88名学生被调查。本研究的数据分析方法为路径分析,研究发现服务质量和机构形象对满意度有显著影响,但对忠诚度没有显著影响。同时,满意度直接影响忠诚度。进一步的研究建议增加几个变量,如感知价值,感知质量等,被认为对学生忠诚度的产生影响。最后总结了本研究的实际意义。
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引用次数: 2
Measurıng Consumer-Based Brand Equıty: Evıdence From Indonesıa's Athletıc Footwear Market Measurıng基于消费者的品牌Equıty: Evıdence来自Indonesıa的Athletıc鞋类市场
Pub Date : 2021-04-30 DOI: 10.21776/ub.apmba.2021.009.03.2
Erie Awalil Fakhri
Premium athletic footwear products provided by global apparel brands instead of cheap and generic products due to recent trends such as athleisure is becoming trend in Indonesia in the last decades. This occurring phenomenon creates new opportunities for multinational apparel brands to further explore the Indonesian market. Therefore, it is crucial for such companies to understand how Indonesians view sports brands by measuring brand equity and what factors influence it. This study aims to examine the effects of brand awareness, brand loyalty, brand association and perceived quality on consumer-based brand equity. The research objects of this study are Indonesians who live in Java and have purchased athletic footwear products from multinational sportswear brands. A total of 275 data was collected using mail survey method. Data analysis was performed using Partial Least Square (PLS) with the SmartPLS software. The study revealed that brand loyalty and brand association influence consumer-based brand equity, while brand awareness and perceived quality did not obtain enough evidence to support their influence on consumer-based brand equity. Practical implications also discussed in this article.
全球服装品牌提供的优质运动鞋产品,而不是廉价的通用产品,由于最近的趋势,如运动休闲,在过去的几十年里,印度尼西亚正在成为一种趋势。这种现象为跨国服装品牌进一步开拓印尼市场创造了新的机遇。因此,对于这些公司来说,了解印尼人如何通过衡量品牌资产来看待运动品牌,以及影响品牌资产的因素是至关重要的。本研究旨在探讨品牌意识、品牌忠诚、品牌联想和感知品质对消费者品牌资产的影响。本研究的研究对象是居住在爪哇的印度尼西亚人,他们购买过跨国运动品牌的运动鞋产品。采用邮件调查法共收集数据275份。数据分析采用偏最小二乘法(PLS)和SmartPLS软件。研究发现,品牌忠诚和品牌联想影响消费者品牌资产,而品牌意识和感知质量对消费者品牌资产的影响没有足够的证据支持。本文还讨论了实际含义。
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引用次数: 0
Review of Industry 4.0 Strategy and Organization Readiness Level of Automotive SME’s in Indonesia 印尼汽车中小企业工业4.0战略与组织准备水平评估
Pub Date : 2021-04-30 DOI: 10.21776/ub.apmba.2021.009.03.9
I. Tama, C. F. M. Tantrika, Dewi Hardiningtyas, E. Mohamad
The focus of Industry 4.0 concept is to integrate production, information technology and the optimal usage of internet. It includes set of tools and applications that utilizing a smart embedded system of machines to perform a certain level of autonomous tasks in industrial system. The ideal infrastructure to perform such concept is remain a big challenge, especially for Small and Medium Enterprises (SMEs). In order to develop strategies which SMEs can get the maximum benefit from Industry 4.0, this study aims to measure their readiness level to adopt the concept. This study was conducted to fill the gap in such area of study, by adopting the “Industrie 4.0 Readiness model” by VDMA. Using survey and interview from 57 SMEs in Indonesia. Various data related with current state of knowledge and strategy implementation of Industry 4.0 were collected. The study concluded that most of the SMEs beyond the sample (56%) were still in the beginner level of adoption, 14% were even in the outsider level, and the rest of them still had no plan for the implementation. This data shows us that the implementation and adoption of Industry 4.0 in SMEs in Indonesia is still at the beginning, which need more attention from the policy and strategy maker to get to more mature level.
工业4.0概念的重点是整合生产、信息技术和互联网的最佳使用。它包括一套工具和应用程序,利用智能嵌入式机器系统在工业系统中执行一定程度的自主任务。实现这一概念的理想基础设施仍然是一个巨大的挑战,特别是对于中小型企业(SMEs)。为了制定中小企业可以从工业4.0中获得最大利益的策略,本研究旨在衡量他们采用工业4.0概念的准备程度。本研究旨在通过采用VDMA的“工业4.0就绪模型”来填补这一研究领域的空白。通过对印尼57家中小企业的调查和访谈。收集了与工业4.0的知识现状和战略实施相关的各种数据。研究得出的结论是,样本之外的大多数中小企业(56%)仍处于采用的初学者水平,14%甚至处于局外人水平,其余的仍然没有实施计划。这些数据告诉我们,印尼中小企业对工业4.0的实施和采用仍处于起步阶段,需要政策和战略制定者更多的关注,以达到更成熟的水平。
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引用次数: 3
Examining Factors Influencing Consumers Intention and Usage of Digital Banking: Evidence from Indonesian Digital Banking Customers 影响消费者数字银行意愿和使用的因素研究:来自印度尼西亚数字银行客户的证据
Pub Date : 2021-04-30 DOI: 10.21776/ub.apmba.2021.009.03.1
Rila Anggraeni, R. Hapsari, Noor Awanis Muslim
This paper aims to analyze important factors influencing the intention and use of digital banking as perceived by consumers of the Indonesia commercial bank. This paper adopts variables in the unified theory of acceptance and use of technology 2 (UTAUT 2). The data was collected by distributing questionnaires to the 281 respondents by employed purposive sampling technique. To assessing the acceptance model, a structural equation approach based on Partial Least Squares (SEM-PLS) was used. The UTAUT2 model was proved adequate to explain digital banking behavior intention and usage. The findings demonstrated that habit is the highest variable that determines the behavioral intention and use behavior. Hedonic motivation and social influence also predict intention. Indonesia has a collectivist culture, which emphasizes the high value of the group, so opinions and information from others will affect people's intentions and actions. Surprisingly, effort expectancy, facilitating conditions, performance expectancy, and price value do not have a significant relationship which some possible reasons were explained further. In this article, practical impication also discussed.
本文旨在分析影响印度尼西亚商业银行消费者对数字银行的意向和使用的重要因素。本文采用UTAUT 2 (unified theory of acceptance and use of technology 2)中的变量,采用有目的抽样的方法对281名受访者进行问卷调查。采用基于偏最小二乘(SEM-PLS)的结构方程方法对可接受模型进行评估。UTAUT2模型被证明足以解释数字银行的行为意图和使用。研究结果表明,习惯是决定行为意图和使用行为的最高变量。享乐动机和社会影响也能预测意图。印度尼西亚是一个集体主义的文化,它强调群体的高度价值,所以来自他人的意见和信息会影响人们的意图和行动。令人惊讶的是,努力期望、促进条件、绩效期望和价格价值之间没有显著的关系,这可能是进一步解释了一些原因。本文还对其实际意义进行了探讨。
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引用次数: 10
Consumers Perception of Online Shopping Intention 消费者对网上购物意愿的感知
Pub Date : 2021-04-30 DOI: 10.21776/ub.apmba.2021.009.03.5
Wiryanta Muljono, Sri Setiyawati
Service quality includes shipping has been considered a critical factor that affects continuance intention consumers in online shopping. This study investigate whether attitude acts as a moderator between service quality and shipping with regard to continuance intention in online shopping. This study was conducted using a quantitative approach by distributing questionnaires to online shopping consumers. Utilizing SEM with AMOS 22 by sampling 400 respondents. These empirical findings provide one, among several others, insight (recommendation) to startup in developing service quality and shipping because online shoppers are more concerned with their goods being immediately received thus weathering the competition from other startups. Study concluded that the employed service features produced a significant influence on the continuance intention of online shopping. The Startup company knew who its consumers can differentiate products and services which are offered by the company and others. Righteously startup company has also a strong commitment to ensuring that it will deliver goods on time to consumers. The limitation of the present study originates from the research scope which revolves around consumer's perception of service quality included shipping on a startup company.
包括运输在内的服务质量被认为是影响消费者在线购物持续意愿的关键因素。摘要本研究旨在探讨态度是否在服务品质与运费之线上购物持续意向之间起调节作用。本研究采用定量方法对网上购物消费者进行问卷调查。利用SEM和AMOS 22对400名受访者进行抽样调查。这些实证研究结果为创业公司在发展服务质量和运输方面提供了一种见解(建议),因为在线购物者更关心他们的商品能立即收到,从而抵御来自其他创业公司的竞争。研究发现,被雇佣的服务特征对网络购物的持续意愿产生显著影响。创业公司知道谁的消费者可以区分产品和服务,由公司和其他公司提供。正直的创业公司也有强烈的承诺,以确保它将货物准时交付给消费者。本研究的局限性在于研究范围围绕着消费者对初创公司运输服务质量的感知展开。
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引用次数: 0
Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability 网络能力与关系能力对中小企业营销绩效的影响
Pub Date : 2020-12-31 DOI: 10.21776/UB.APMBA.2020.009.02.5
N. Nuryakin
This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul  and Sleman Regency of Yogyakarta.By occupied sampling technique of purposive sampling, several criteria used in the sampling were Wooden Handicraft Export SMEs that have been operating for three years or more. Total of 140 questionnaire utilized in this study resulting 129 respondents studied. The results showed that relational capability had a significant effect on SMEs marketing performance. Relational capability had a significant effect on networking capacity. Also, networking capacity had a significant effect on SMEs marketing performance.
本研究旨在分析关系能力和网络能力对印尼日惹Klaten、Bantul和Sleman Regency地区中小企业木制手工艺营销绩效的影响。采用目的抽样的占用抽样技术,抽样的几个标准是经营3年以上的木制工艺品出口中小企业。本研究共使用问卷140份,调查对象129人。结果表明,关系能力对中小企业营销绩效有显著影响。关系能力对网络能力有显著影响。网络能力对中小企业营销绩效也有显著影响。
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引用次数: 4
Influence Of Recruitment System And Job Design On Competence And Employee Performance 招聘制度和岗位设计对胜任力和员工绩效的影响
Pub Date : 2020-12-31 DOI: 10.21776/UB.APMBA.2020.009.02.7
Muhammad Yusuf
Recruitment is a vital process in the HR activity, especially within the context of State Owned Enterprises (SOEs) where profitability is not the main requirement in the business context. This study specifically aims to examine and explain the effect of the recruitment and job design systems on employee competence and performance in one the largest SOEs in West Indonesia, one of the well known cement factory- PT. Semen Baturaja Indonesia. This research is an explanatory research that explains the causal relationship between variables through hypothesis testing. The number of samples in this study, 200 employees in the production section of PT. Semen Baturaja. The data analysis used is Partial Least Square analysis with WarpPLS. The research findings show that the five proposed hypotheses are accepted which means there is a significant influence between the Recruitment System on Competence and Employee Performance, between Job Design on Competence and Employee Performance and between Competence and Employee Performance.
招聘是人力资源活动中的一个重要过程,特别是在国有企业(SOEs)的背景下,盈利能力不是商业环境的主要要求。本研究旨在考察和解释招聘和职位设计系统对西印尼最大的国有企业之一,著名的水泥厂之一-印尼巴图拉贾水泥厂的员工能力和绩效的影响。本研究是解释性研究,通过假设检验来解释变量之间的因果关系。本研究的样本数量为200名员工在巴图拉加精液生产部门。使用的数据分析是warpps的偏最小二乘分析。研究结果表明,提出的五个假设均被接受,即招聘制度对胜任力与员工绩效、胜任力岗位设计与员工绩效、胜任力与员工绩效之间存在显著影响。
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引用次数: 1
期刊
APMBA Asia Pacific Management and Business Application
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