Pub Date : 2015-04-09DOI: 10.2047/IJLTFESVOL5ISS2-12
H. Pereira, Antônio F. Carvalho, S. Portela
Despite the fact that celebrity endorsement brings up some risks, it has been used quite extensively in the present era and it is a method to reach competitive advantage by companies. The economic effects for companies are obvious. This study focuses on examining the relationship between a set of variables (gender, credibility, attractiveness, type, multiple endorsements and multiple product endorsement) that were identified during the literature review as characteristics of the TV advertisings and consumers purchasing intentions. A questionnaire survey was applied. This study is based on a sample of 285 young respondents. Respondents answered two sets of questions after viewing an advertisement of a specific product featuring one or more endorsers. A quantitative approach has been adopted to investigate the relationship between the purchase intentions and the perceptions of the six characteristics of celebrity endorsement mentioned above. Results revealed that all the characteristics of celebrity endorsement analyzed had a positive impact in consumers purchasing intentions, however some of them were quite low. This study has an approach with relevant consequences for companies, either economic or managerial, bringing room to analyze and to discuss the related coming up managerial implications.
{"title":"The Managerial and Economic Effects of Celebrity Endorsement on Consumer Purchasing Intentions","authors":"H. Pereira, Antônio F. Carvalho, S. Portela","doi":"10.2047/IJLTFESVOL5ISS2-12","DOIUrl":"https://doi.org/10.2047/IJLTFESVOL5ISS2-12","url":null,"abstract":"Despite the fact that celebrity endorsement brings up some risks, it has been used quite extensively in the present era and it is a method to reach competitive advantage by companies. The economic effects for companies are obvious. This study focuses on examining the relationship between a set of variables (gender, credibility, attractiveness, type, multiple endorsements and multiple product endorsement) that were identified during the literature review as characteristics of the TV advertisings and consumers purchasing intentions. A questionnaire survey was applied. This study is based on a sample of 285 young respondents. Respondents answered two sets of questions after viewing an advertisement of a specific product featuring one or more endorsers. A quantitative approach has been adopted to investigate the relationship between the purchase intentions and the perceptions of the six characteristics of celebrity endorsement mentioned above. Results revealed that all the characteristics of celebrity endorsement analyzed had a positive impact in consumers purchasing intentions, however some of them were quite low. This study has an approach with relevant consequences for companies, either economic or managerial, bringing room to analyze and to discuss the related coming up managerial implications.","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121538351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-04-09DOI: 10.2047/IJLTFESVOL5ISS2-10
David Lamelas, J. Lamelas, J. Filipe
This paper intends to present and discuss some concepts and methods in the area of organization design, showing how a new vision can bring a significant upgrading to the classical methodologies. In this case it is demonstrated how classical design and design thinking can be used in organizational design theories to create an organization design to be applied to different kind of organizations. The implementation of these techniques have already been implemented by the researchers in terms of a practical way to some different projects in different economic sectors (tourism sector, wine industries, design companies and non governmental organizations). The present case is referred to the first implementation, an experimental application to a social project in a NGO - “Bairro Criativo” - with interesting results. This paper intends to present and discuss some concepts and methods in the area of organization design, showing how a new vision can bring a significant upgrading to the classical methodologies. In this case it is demonstrated how classical design and design thinking can be used in organizational design theories to create an organization design to be applied to different kind of organizations. The implementation of these techniques have already been implemented by the researchers in terms of a practical way to some different projects in different economic sectors (tourism sector, wine industries, design companies and non governmental organizations). The present case is referred to the first implementation, an experimental application to a social project in a NGO - “Bairro Criativo” - with interesting results.
{"title":"Organization design redefinition using design thinking","authors":"David Lamelas, J. Lamelas, J. Filipe","doi":"10.2047/IJLTFESVOL5ISS2-10","DOIUrl":"https://doi.org/10.2047/IJLTFESVOL5ISS2-10","url":null,"abstract":"This paper intends to present and discuss some concepts and methods in the area of organization design, showing how a new vision can bring a significant upgrading to the classical methodologies. In this case it is demonstrated how classical design and design thinking can be used in organizational design theories to create an organization design to be applied to different kind of organizations. The implementation of these techniques have already been implemented by the researchers in terms of a practical way to some different projects in different economic sectors (tourism sector, wine industries, design companies and non governmental organizations). The present case is referred to the first implementation, an experimental application to a social project in a NGO - “Bairro Criativo” - with interesting results. This paper intends to present and discuss some concepts and methods in the area of organization design, showing how a new vision can bring a significant upgrading to the classical methodologies. In this case it is demonstrated how classical design and design thinking can be used in organizational design theories to create an organization design to be applied to different kind of organizations. The implementation of these techniques have already been implemented by the researchers in terms of a practical way to some different projects in different economic sectors (tourism sector, wine industries, design companies and non governmental organizations). The present case is referred to the first implementation, an experimental application to a social project in a NGO - “Bairro Criativo” - with interesting results.","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134097629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article is made up of a case of application of Game Theory to business partners. It analyzes the partnership as an element that has consequences on the sustainable growth process of companies in the Information Technology (IT) industry in Brazil and presents the application of a model adopted by business partners on this sector. Research shows that partnership between IT companies with complementary profiles has beneficial effects and contributes to the sustainable growth of the companies in the IT sector, and consequently to this technology sector in Brazil.
Pub Date : 2014-08-29DOI: 10.2047/IJLTFESVOL4ISS2-725
J. Filipe
In this work, a methodological study is made to analyze the specificities resulting from analyzing tourism destinations through commons and anticommons frameworks. Some studies have been maderecently in the area of tourism considering theseframeworks. Although interesting results have emerged,there is yet much work ahead. Some studies haveconsiderable results, but the fundamentals in tourismliterature require yet much work in order to developadditional models to provide new combinations of toolsto the decision makers to enhance welfare standards forcommunities and high levels of sustainable developmentin tourism structures. A project is studied on thiscontext which the consequent analysis of the regionalimplications.
{"title":"Tourism Destinations: A Methodological Discussion on Commons and Anti-commons. The 'Ammaia' Project's Locale Impact","authors":"J. Filipe","doi":"10.2047/IJLTFESVOL4ISS2-725","DOIUrl":"https://doi.org/10.2047/IJLTFESVOL4ISS2-725","url":null,"abstract":"In this work, a methodological study is made to analyze the specificities resulting from analyzing tourism destinations through commons and anticommons frameworks. Some studies have been maderecently in the area of tourism considering theseframeworks. Although interesting results have emerged,there is yet much work ahead. Some studies haveconsiderable results, but the fundamentals in tourismliterature require yet much work in order to developadditional models to provide new combinations of toolsto the decision makers to enhance welfare standards forcommunities and high levels of sustainable developmentin tourism structures. A project is studied on thiscontext which the consequent analysis of the regionalimplications.","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123315861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.2047/IJLTFESVOL4ISS2-753
Manuel Ferreira
It is intended in this work to review the book"Networks and Network Analysis for Defence and Security", 978-3-319-04146-9 published in Springer Series “Lecture Notes in Social Networks”. In this book the following areas are covered: Defence and security risk analysis; Criminal intelligence; Cyber crime;Cognitive analysis; Counter-terrorism and Social Network Analysis; Transnational Crime; Critical infrastructure analysis; Support to defence and security intelligence, emphasizing the idea that network analysis is a “key enabler in supporting defence and security”.Not only man-made threats against nation’s security are considered but also the ones resulting from natural hazards. With the emergence and enormous progress in“big data” analysis together with innovative interpretative approaches, network analysis facilitates a greater understanding of complex networks: their entities, inter dependencies and vulnerabilities.
{"title":"Networks and Network Analysis for Defence and Security-A Book Review","authors":"Manuel Ferreira","doi":"10.2047/IJLTFESVOL4ISS2-753","DOIUrl":"https://doi.org/10.2047/IJLTFESVOL4ISS2-753","url":null,"abstract":"It is intended in this work to review the book\"Networks and Network Analysis for Defence and Security\", 978-3-319-04146-9 published in Springer Series “Lecture Notes in Social Networks”. In this book the following areas are covered: Defence and security risk analysis; Criminal intelligence; Cyber crime;Cognitive analysis; Counter-terrorism and Social Network Analysis; Transnational Crime; Critical infrastructure analysis; Support to defence and security intelligence, emphasizing the idea that network analysis is a “key enabler in supporting defence and security”.Not only man-made threats against nation’s security are considered but also the ones resulting from natural hazards. With the emergence and enormous progress in“big data” analysis together with innovative interpretative approaches, network analysis facilitates a greater understanding of complex networks: their entities, inter dependencies and vulnerabilities.","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121856168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The present study evaluates the consequential economic and ethical problems which occur when bureaucracy is present in companies’ projects evaluation by governmental agencies. The delay of projects approval generates loss of value once projects may not be implemented or are implemented after the suitable time. Theory of anti-commons is presented in the contextualization of the problem. As seen in this study, when an “anti-commons” emerges, resources may be prone to under-use. In an anti-commons situation there are too many entities deciding what may lead to the under-use of the resources. In Portugal,bureaucracy in projects approval contributes to such a situation of anti-commons. The present study analyses a project for the construction of an elderly nursing home,for which is necessary a permit to be obtained from the Portuguese government. This study is made according to the framework of the anti-commons theory.
Pub Date : 2014-08-29DOI: 10.2047/IJLTFESVOL4ISS2-717
José Chavaglia, J. Filipe, M. Ferreira, Ítalo Calliari
This study aimed to verify the extent to which the Brazilian executives are motivated at work. Companies seek constantly for practices that allow greater motivation of employees in day-to-day activities. Such search gets particularly important when looking at the work of executives in Brazil, in which working conditions are extremely stressful, whether by race against time, either by issues relating to the relationship among people. Traditional management theory seems to be ineffective when searching for the solution of problems related to the process of management of employees motivation.
{"title":"Motivation at Work of Brazilian Executives","authors":"José Chavaglia, J. Filipe, M. Ferreira, Ítalo Calliari","doi":"10.2047/IJLTFESVOL4ISS2-717","DOIUrl":"https://doi.org/10.2047/IJLTFESVOL4ISS2-717","url":null,"abstract":"This study aimed to verify the extent to which the Brazilian executives are motivated at work. Companies seek constantly for practices that allow greater motivation of employees in day-to-day activities. Such search gets particularly important when looking at the work of executives in Brazil, in which working conditions are extremely stressful, whether by race against time, either by issues relating to the relationship among people. Traditional management theory seems to be ineffective when searching for the solution of problems related to the process of management of employees motivation.","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123020705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.2047/IJLTFESVOL4ISS2-711
L. Salvati, A. Sabbi
The present study evaluates the economic dynamics of more than 600 local districts for two years (2001 and 2005) in Italy with the aim to propose a new income indicator for the assessment of regional competitiveness in a traditionally divided country. The spatial distribution of district value added standardized by land surface was analyzed and compared with traditional indicators of per capita and per worker district value added. The three income indicators were then correlated to 15 variables (including share of agriculture and industry on total product, labour productivity by sector, per-capita and per-worker value added) to produce a multidimensional analysis of regional development using exploratory statistics. This approach allows evaluating the complex geography of economic development in Italy and the different relationships between the three income indicators and the selected socioeconomic variables at the district scale. Results indicate that the three income indicators show a diverging spatial distribution being correlated to different socioeconomic variables. The north-south divide and other geographical gradients traditionally observed in Italy (coastal-inland, urban-rural, among others) were identified by all income indicators. The joint use of the three income indicators reviewed in this study is considered to improve monitoring of regional competitiveness dynamics in divided countries.
{"title":"A New Income Indicator for the Assessment of Regional Competitiveness and Sustainability","authors":"L. Salvati, A. Sabbi","doi":"10.2047/IJLTFESVOL4ISS2-711","DOIUrl":"https://doi.org/10.2047/IJLTFESVOL4ISS2-711","url":null,"abstract":"The present study evaluates the economic dynamics of more than 600 local districts for two years (2001 and 2005) in Italy with the aim to propose a new income indicator for the assessment of regional competitiveness in a traditionally divided country. The spatial distribution of district value added standardized by land surface was analyzed and compared with traditional indicators of per capita and per worker district value added. The three income indicators were then correlated to 15 variables (including share of agriculture and industry on total product, labour productivity by sector, per-capita and per-worker value added) to produce a multidimensional analysis of regional development using exploratory statistics. This approach allows evaluating the complex geography of economic development in Italy and the different relationships between the three income indicators and the selected socioeconomic variables at the district scale. Results indicate that the three income indicators show a diverging spatial distribution being correlated to different socioeconomic variables. The north-south divide and other geographical gradients traditionally observed in Italy (coastal-inland, urban-rural, among others) were identified by all income indicators. The joint use of the three income indicators reviewed in this study is considered to improve monitoring of regional competitiveness dynamics in divided countries.","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116280844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.2047/IJLTFESVOL4ISS2-738
Maria Cristina Peixoto Matos, M. Ferreira
This paper makes a simple presentation of strategy games emphasizing their application to management in general. The language used is very straight forward and mathematical symbols are avoided.Mathematical reasoning is presented descriptively. The dominant perspective is critical in that game theory has promised so much but to a certain extent has failed to fulfill its promises, mainly in real world practice.However, recent developments envisage a brighter future for game theory in both from a practical and theoretical aspect.
{"title":"Game theory, the science of strategy","authors":"Maria Cristina Peixoto Matos, M. Ferreira","doi":"10.2047/IJLTFESVOL4ISS2-738","DOIUrl":"https://doi.org/10.2047/IJLTFESVOL4ISS2-738","url":null,"abstract":"This paper makes a simple presentation of strategy games emphasizing their application to management in general. The language used is very straight forward and mathematical symbols are avoided.Mathematical reasoning is presented descriptively. The dominant perspective is critical in that game theory has promised so much but to a certain extent has failed to fulfill its promises, mainly in real world practice.However, recent developments envisage a brighter future for game theory in both from a practical and theoretical aspect.","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"328 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133225083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-03-04DOI: 10.2047/IJLTFESVOL4ISS1-708
Manuel Ferreira
Along this work the book "Networks of Networks: The Last Frontier of Complexity", 978-3-319-03517-8 published in Springer Series “Understanding Complex Systems” is reviewed. This book theme importance is evident and enormous since it deals with something essential to nowadays everybody’s life, the “Critical Infrastructures”. In the various chapters these devices are studied, exemplified and modelled in order to find the tools to solve their problems of governing, managing, maintenance, security and preservation (with special attention to natural catastrophes problems). It is emphasized that their performance and effectiveness depend not only on the reliable physical components but also on the human behavior understanding at individual and collective levels.
{"title":"Networks of Networks: The Last Frontier of Complexity-A Book Review","authors":"Manuel Ferreira","doi":"10.2047/IJLTFESVOL4ISS1-708","DOIUrl":"https://doi.org/10.2047/IJLTFESVOL4ISS1-708","url":null,"abstract":"Along this work the book \"Networks of Networks: The Last Frontier of Complexity\", 978-3-319-03517-8 published in Springer Series “Understanding Complex Systems” is reviewed. This book theme importance is evident and enormous since it deals with something essential to nowadays everybody’s life, the “Critical Infrastructures”. In the various chapters these devices are studied, exemplified and modelled in order to find the tools to solve their problems of governing, managing, maintenance, security and preservation (with special attention to natural catastrophes problems). It is emphasized that their performance and effectiveness depend not only on the reliable physical components but also on the human behavior understanding at individual and collective levels.","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"160 Pt 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128748062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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