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Interfaces in Entrepreneurship Development: between tradition and innovation 创业发展的界面:传统与创新之间
Pub Date : 2017-11-12 DOI: 10.2047/IJLTFESVOL7ISS2-1344-1350
M. F. Ferreiro, Cristina Sousa
The linkage between tradition and innovation involves specificities and different degrees of complexity, depending on the entrepreneurial activity and economic sector. The paper adopts an institutionalist approach to study the relation between tradition and innovation through the discussion of a specific case: the introduction of innovations in cork production and transformation in a Portuguese territory: Coruche.
传统与创新之间的联系涉及特殊性和不同程度的复杂性,取决于企业活动和经济部门。本文采用制度主义的方法,通过对一个具体案例的讨论来研究传统与创新之间的关系:在葡萄牙领土Coruche引入软木生产和转型的创新。
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引用次数: 0
Modeling and New Trends in Tourism - A Contribution to Social and Economic Development: A Book Review 旅游业的建模和新趋势——对社会和经济发展的贡献:书评
Pub Date : 2017-11-12 DOI: 10.2047/IJLTFESVOL7ISS2-1356-1357
Manuel Ferreira
The objective of this work is the book “Modeling and New Trends in Tourism: A Contribution to Social and Economic Development”, 978-1-63485-920-2, from Nova Science Publishers Series Hospitality, Tourism and Marketing Studies review, whose Editors are Kostas Rontos, Jose Antonio Filipe and Paris Tsartas. The book is composed of  nineteen self-contained chapters.
这项工作的目标是《旅游业的建模和新趋势:对社会和经济发展的贡献》一书,978-1-63485-920-2,由新星科学出版社出版的酒店、旅游和营销研究系列评论,其编辑是Kostas Rontos、Jose Antonio Filipe和Paris Tsartas。这本书由十九章组成。
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引用次数: 0
Effect of Internal Marketing Mix on Healthcare, Banking and Educational Service Performance 内部营销组合对医疗、银行和教育服务绩效的影响
Pub Date : 2017-07-18 DOI: 10.2047/ijltfesvol7iss1-1255-1267
A. Selvarasu
The explorative study on the effect of internal marketing mix on the involvement of internal customer with a metaphor mix using projective technique was an innovative research. Internal Marketing influencers such as vision, development, reward, empowerment and internal communication on internal customers’ services support, brand partnership and corporate ownership have been studied for its strength of relationships. The components of IM Mix have been matched with the giant metaphor mix such as the balance, journey, transformation, connection, container, resources and control.  The study areas have been maintained as healthcare, banking and educational services.  The findings of the study have given scope for improving the existing scale for measuring IM Mix for services.
运用投影法探索隐喻组合对内部营销组合对内部顾客参与的影响是一项创新性研究。研究了内部营销影响因素,如愿景、发展、奖励、授权和内部沟通对内部客户服务支持、品牌合作伙伴关系和企业所有权的影响。IM Mix的组成部分与巨大的隐喻组合相匹配,如平衡、旅程、转换、连接、容器、资源和控制。研究领域仍然是保健、银行和教育服务。这项研究的结果为改善现有的衡量服务的信息管理组合的尺度提供了余地。
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引用次数: 1
Mobile Marketing Channel (Online Consumer Behavior) A Book Review 移动营销渠道(在线消费者行为)书评
Pub Date : 2017-07-18 DOI: 10.2047/IJLTFESVOL7ISS1-1305-1306
Manuel Ferreira
The objective of this work is the book “Mobile Marketing Channel (Online Consumer Behavior)”, 978-3-319-31285-9 (Print) 978-3-319-31287-3 (Online), from Springer Series “SpringerBriefs in Business”, review
这项工作的目标是《移动营销渠道(在线消费者行为)》一书,978-3-319- 3285 -9(印刷)978-3-319- 3287 -3(在线),来自Springer系列“SpringerBriefs in Business”,审查
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引用次数: 1
Service Design Innovation For Aquarium Customer Value 服务设计创新为水族客户创造价值
Pub Date : 2017-07-18 DOI: 10.2047/IJLTFESVOL7ISS1-1268-1277
A. Selvarasu, A. Sankaran
Aquarium business service is an unexplored area of research, from the prospective of customer value. The research question has been posed to explore the service encounter of hobbyist, children, business person, youngsters and other segments of aquarium users. The purpose of the study is to map the aquarist reaction against aquarium user’s actions and to trace the interactions of interfaces in promoting aquarium related artifacts. The study has been designed with triangulation of brainstorming, expert-depth interview, real-time observation, focused-depth interview (real-time fish exhibition) using Human Activity Modeling (HAM). The qualitative data for applying grounded theory have been collected and processed with QSR NVivo software. The customer value constellation map depicted five different unique customer values viz., planted-design, pet-companion, prosperity/evil-protection aesthetic, exotic-marine and up-gradation. The service design requirement has been identified with hobbyist, children, business person, youngsters and other segments of aquarium users.
水族商业服务是一个未开发的研究领域,从客户价值的角度出发。研究问题的提出是为了探索爱好者、儿童、商务人士、青少年和其他细分的水族用户的服务遭遇。本研究的目的是绘制出水族馆使用者对水族馆行为的反应,并追踪界面在促进水族馆相关人工制品方面的相互作用。本研究采用人类活动建模(Human Activity Modeling, HAM),采用头脑风暴、专家深度访谈、实时观察、聚焦深度访谈(实时鱼类展示)的三角剖分法进行设计。采用QSR NVivo软件收集并处理了应用扎根理论所需的定性数据。顾客价值星座图描绘了五种不同的独特顾客价值,即植物设计、宠物伴侣、繁荣/邪恶保护美学、异国海洋和升级。服务设计需求已被确定为爱好者,儿童,商务人士,青少年和其他细分的水族用户。
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引用次数: 2
Porto Novo Vellar Estuaries: Design and Testing of Eco-Tourism in the Bay of Bengal, India 新港河口:印度孟加拉湾生态旅游的设计与测试
Pub Date : 2017-07-18 DOI: 10.2047/ijltfesvol7iss1-1278-1286
A. Selvarasu
In current scenario Mass tourism or Beach tourism or Costal tourism occupies more percentage of recreational tourism while  ecotourism  contributes  less  percentage  which  can  be overcome  by  innovation  in  ecotourism  like  Estuary  Mouth Tourism [EMT] and Small Island Tourism [SIT] in the form of cooperative  tourism  management.  This  study  is  conducted  at Porto   Novo-Vellar   Estuary   to   assess   the   awareness   and preferences  of  tourist  in  addition  to  the  Mangrove  Boating Tourism [MBT]. Data are collected from 35 students at the post graduate  and  doctoral  level  in  the  University  using  sixteen pictorial profiles of tourism packages combining all alternative tourism  packages  and  35  tourist  respondents  who  visited  the destination   about   the   strength   and   opportunities   of   the destination. Conjoint analysis and SWOT analysis are applied for the study. Since floating market contributes a lot to Thailand’s economy.   Implementation   of   cooperative   ecotourism,   with innovations at this estuary can contribute to economic growth.
在当前情景下,大众旅游或海滩旅游或沿海旅游在休闲旅游中所占的比例较高,而生态旅游所占的比例较低,这可以通过生态旅游的创新,如河口旅游和小岛屿旅游,以合作旅游管理的形式来克服。本研究在波尔图新维拉河口进行,以评估游客对红树林划船旅游的认识和偏好[MBT]。数据收集自35名大学研究生和博士级别的学生,使用16个旅游套餐的图片资料,结合所有替代旅游套餐,以及35名访问目的地的游客受访者,了解目的地的优势和机会。本文采用了联合分析和SWOT分析。由于浮动市场对泰国经济的贡献很大。在河口实施合作性生态旅游和创新可以促进经济增长。
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引用次数: 0
Does Investors’ Demographics And Selected Profile Factors Influence Financial Risk Tolerance? 投资者的人口结构和选择的概况因素是否影响金融风险承受能力?
Pub Date : 2017-07-18 DOI: 10.2047/IJLTFESVOL7ISS1-1287-1296
V. Rajeshkumar, R. Kasilingam
In this study, researcher attempted to study the association of the Demographic and Investor profile of investors with the one of the important psychological variable financial risk tolerance using chi square test. Further by using the correspondence analysis/crosstabs, researcher attempted to gain more insight in to the association. Finally the extent of influence of the Demographic and investor profile variables on the Financial risk tolerance cluster was studied using the canonical correlation. The research design followed in this study is the descriptive research design. Using the Multi stage random sampling technique, the primary data for the study was collected from 470 respondents (investors) in the State of Tamilnadu, India. The results of this study confirmed that there exists significant association between all the Demographic and Investor profile variables with the financial risk tolerance. Also the results further revealed that variables such as gender, age, marital status, type of family, dependents, religion, occupation, number of earning members and amount spent for recreation/entertainment exert significantly strong influence on the financial risk tolerance cluster.
在本研究中,研究者试图使用卡方检验来研究投资者的人口统计学和投资者概况与重要的心理变量之一金融风险承受能力之间的关系。此外,通过使用对应分析/交叉表,研究人员试图更深入地了解这种关联。最后利用典型相关分析了人口统计变量和投资者概况变量对金融风险承受能力聚类的影响程度。本研究采用的研究设计是描述性研究设计。使用多阶段随机抽样技术,研究的主要数据是从印度泰米尔纳德邦的470名受访者(投资者)中收集的。本研究的结果证实,所有人口统计和投资者概况变量与金融风险承受能力之间存在显著关联。此外,性别、年龄、婚姻状况、家庭类型、家属、宗教、职业、收入成员人数和娱乐支出金额等变量对金融风险承受能力集群有显著的影响。
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引用次数: 1
Editorial Note - Marketing Intelligence, Project Management, Financial and Economic Implications 编辑说明-营销情报,项目管理,财务和经济影响
Pub Date : 2017-07-18 DOI: 10.2047/ijltfesvol7iss1-1253-1254
A. Selvarasu, J. Filipe
This number of the IJLTFES – International Journal of Latest Trends in Finance and Economic Science is dedicated to the knowledge of Marketing intelligence, project management, finance and economic implications of services. The discussion involving these subjects comprises several authors who have contributed to this number of the Journal with their work and to whom the Editors would like to thank for their participation. After this recognition, it is suitable to thank also to all reviewers for their contributions for the improvement of the Journal’s issue.
IJLTFES -国际财经科学最新趋势杂志致力于市场营销情报、项目管理、金融和服务经济影响方面的知识。涉及这些主题的讨论由几位作者参与,他们的工作为本期《华尔街日报》作出了贡献,编辑们要感谢他们的参与。在此认可之后,也要感谢所有审稿人为改进《华尔街日报》的发行所做的贡献。
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引用次数: 0
Loan products and Credit Scoring Methods by Commercial Banks 商业银行贷款产品及信用评分方法
Pub Date : 2017-07-18 DOI: 10.2047/IJLTFESVOL7ISS1-1297-1304
Rais Ahmad Itoo, A. Selvarasu
This study describes the loan products offered by the commercial banks and credit scoring techniques used for classifying risks and granting credit to the applicants in India. The loan products offered by commercial banks are: Housing loans, Personal loans, Business loan, Education loans, Vehicle loans etc. All the loan products are categorized as secures and unsecured loans. Credit scoring techniques used for both secured as well as unsecured loans are broadly divided into two categories as Advanced Statistical Methods and Traditional Statistical Methods
本研究描述了印度商业银行提供的贷款产品和用于风险分类和授予申请人信贷的信用评分技术。商业银行提供的贷款产品有:住房贷款、个人贷款、企业贷款、教育贷款、车辆贷款等。所有的贷款产品都分为有担保贷款和无担保贷款。用于担保贷款和无抵押贷款的信用评分技术大致分为两类:先进统计方法和传统统计方法
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引用次数: 0
Rawlsian Land Reform with Human Capital An empirical investigation taking into account the gender 罗尔斯的土地改革与人力资本:一个考虑性别因素的实证研究
Pub Date : 2017-05-22 DOI: 10.2047/IJLTFESVOL6ISS4-1247-1249
G. Guerreiro, A. Caleiro
It is argued that land reform, consisting on the transformation of latifundia to mesofundia or microfundia , can be welfare improving, from a Rawlsian point of view, as it generates a superior situation, in terms of equity. Having this in mind, this (short) paper intends to be an empirical investigation of the possession rights and, in particular the agricultural holdings, of the land, differentiated by gender. This unveils that, even if land reform is put in practice, it generally remains a problem of inequality, in terms of land rights (ownership and/or holding), by gender.
有人认为,从罗尔斯的观点来看,土地改革,包括从大土地到中土地或小土地的转变,可以改善福利,因为它在公平方面产生了优越的局面。考虑到这一点,这篇(短)论文打算对土地的所有权进行实证调查,特别是农业占有,按性别区分。这表明,即使实行了土地改革,就土地权利(所有权和/或持有)而言,按性别划分,一般来说仍然是一个不平等的问题。
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引用次数: 0
期刊
The International Journal of Latest Trends in Finance and Economic Sciences
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