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Pengaruh Komunikasi Pemasaran dan Price Discount terhadap Pengambilan Keputusan Pembelian Produk Oriflame 市场沟通和价格折扣对购买Oriflame产品决策的影响
Pub Date : 2021-12-31 DOI: 10.15294/baej.v2i3.55830
Nur Ana, Syamsur Rijal, M. Mustari, Muhammad Dinar, Muhammad Hasan
The purpose of this study was to analyze the effect of marketing communications and price discounts on the purchasing decisions of economic education students, Faculty of Economics and Business, Makassar State University for oriflame products. The population of this research is economic education students, Faculty of Economics, State University of Makassar, 2015-2021, and a sample of 61 students who are consumers of Oriflame. Data were collected by questionnaire. Data were analyzed by quantitative descriptive and multiple linear regression. The results showed that (1) marketing communication had a positive and significant effect on purchasing decisions for Oriflame products, (2) price discounts had a positive and significant effect on purchasing decisions for Oriflame products, (3) marketing communications and price discounts together had a positive and significant effect on Oriflame product purchasing decisions.    
本研究旨在分析行销传播与价格折扣对望加锡国立大学经济与商业学院经济教育专业学生购买欧瑞廉产品之影响。本研究的人群为2015-2021年望加锡国立大学经济学院经济教育专业的学生,样本为61名欧瑞莲消费者。采用问卷调查的方式收集数据。采用定量描述回归和多元线性回归对数据进行分析。结果表明:(1)营销传播对欧瑞莲产品的购买决策有正向显著影响;(2)价格折扣对欧瑞莲产品的购买决策有正向显著影响;(3)营销传播和价格折扣共同对欧瑞莲产品的购买决策有正向显著影响。
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引用次数: 0
Apakah Kualitas Produk dan Lokasi Usaha Berpengaruh terhadap Keputusan Pembelian Konsumen pada UMKM Bidang Kuliner? 产品质量和营业地点是否影响消费者在烹饪UMKM领域的购买决定?
Pub Date : 2021-12-31 DOI: 10.15294/baej.v2i3.55828
Asmi Asmi, M. I. S. Ahmad, N. Nurdiana, M. Mustari, T. Tahir
The purpose of this study was to analyze whether product quality and location in the Culinary Sector UKM in Simbang District, Maros Regency, influenced consumer purchasing decisions. This research includes quantitative descriptive research. The population in this study were 3,939 residents of Simbang District aged 20 to 39 years who were registered at the BPS Maros Regency, and samples were taken from 97 culinary business consumers in six villages in Simbang District. Data were collected by questionnaire. Data were analyzed by descriptive statistical analysis and multiple linear regression. The results showed that (1) product quality had a positive and significant effect on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency, (2) business location had a positive and significant impact on consumer purchasing decisions on the Culinary Sector MSMEs in Simbang District, Maros Regency, (3) product quality and business location together have a positive and significant impact on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency.  
本研究的目的是分析在Simbang区,Maros Regency的烹饪部门UKM的产品质量和位置是否影响消费者的购买决策。本研究包括定量描述性研究。本研究的人口是在BPS Maros Regency登记的Simbang区20至39岁的3,939名居民,样本来自Simbang区6个村庄的97名烹饪企业消费者。采用问卷调查的方式收集数据。资料采用描述性统计分析和多元线性回归分析。结果表明:(1)产品质量对马洛斯县辛邦区烹饪类中小微企业的消费者购买决策具有显著的正向影响;(2)经营区位对马洛斯县辛邦区烹饪类中小微企业的消费者购买决策具有显著的正向影响;(3)产品质量和营业地点共同对马洛斯县Simbang区烹饪部门的中小微企业的消费者购买决策产生积极而显著的影响。
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引用次数: 0
Determinan Kinerja Instansi Pemerintah di Kabupaten Kebumen dengan Partisipasi Masyarakat Sebagai Moderating 基曼地区政府机构表现保证,公民参与适度
Pub Date : 2021-12-31 DOI: 10.15294/baej.v2i3.56567
Ifti Anggraeni, S. Sukirman
The purpose of this study was to analyze the effect of the use of information technology, competence of local government apparatus, and internal control systems on the performance of government agencies with community participation as a moderating variable. The population of this research is Regional Apparatus Organizations in Kebumen Regency as many as 50 OPD and the sample used is 35 OPD, taken by cluster random sampling technique. The data analysis method used descriptive analysis and moderated regression analysis (MRA). The results showed: the use of information technology, competence of local government apparatus, and internal control systems simultaneously have a positive significant on the performance of government agencies with community participation as a moderating variable.
本研究以社区参与为调节变量,分析资讯科技使用、地方政府机构能力、内部控制制度对政府机构绩效的影响。本研究对象为科布门县区域性仪器机构50人,样本35人,采用整群随机抽样方法。数据分析方法采用描述性分析和有调节回归分析(MRA)。结果表明:信息技术的使用、地方政府机构的能力和内部控制系统同时对政府机构绩效具有显著的正向影响,社区参与是一个调节变量。
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引用次数: 0
Pengaruh Fasilitas, Pelayanan dan Koleksi Buku terhadap Minat Baca 设施、服务和收集书籍对阅读兴趣的影响
Pub Date : 2021-12-31 DOI: 10.15294/baej.v2i3.56568
Yulianti Yulianti, F. Rozi
The purpose of this study was to determine the effect of library facilities, library services, and book collections on the reading interest of class XI students in the library of SMK Negeri 1 Wonosobo either simultaneously or partially. The population in this study were all students of class XI at SMK Negeri 1 Wonosobo totaling 444 students and a sample of 210 students was taken using proportional random sampling technique. Data were collected by questionnaire. Methods of data analysis using descriptive percentage, multiple regression analysis, hypothesis testing F test and t test. The results showed: 1) there was a simultaneous positive and significant effect between library facilities, library services, and book collections on the reading interest of class XI students in the library of SMK Negeri 1 Wonosobo by 65.2%; 2) There is a positive and partially significant effect between library facilities on reading interest in class XI students in the library of SMK Negeri 1 Wonosobo by 8.41%; 3) There is a positive and partially significant effect between library services on reading interest in class XI students in the library of SMK Negeri 1 Wonosobo by 14.5%; 4) There is a positive and partially significant effect between book collections on reading interest of class XI students in the library of SMK Negeri 1 Wonosobo by 19.36%.
摘要本研究旨在探讨图书馆设施、图书馆服务及藏书对小学一年级学生阅读兴趣之影响。本研究的总体为SMK Negeri 1 Wonosobo 11班的444名学生,采用比例随机抽样技术抽取210名学生。采用问卷调查的方式收集数据。数据分析方法采用描述性百分比、多元回归分析、假设检验、F检验和t检验。结果表明:1)图书馆设施、图书馆服务和藏书对小学一年级学生的阅读兴趣有65.2%的正向显著影响;2)图书馆设施对小学1年级学生阅读兴趣的正向和部分显著影响为8.41%;3)图书馆服务对小学1年级学生阅读兴趣的正向和部分显著影响为14.5%;4)图书馆藏书对11班学生阅读兴趣的正向和部分显著影响为19.36%。
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引用次数: 0
Analisis Pengaruh Motivasi Kerja, Budaya Organisasi dan Gaya Kepemimpinan Transformasional terhadap Kinerja Aparatur Sipil Negara 分析工作动机、组织文化和国家公务员绩效变革领导风格的影响
Pub Date : 2021-12-31 DOI: 10.15294/baej.v2i3.56570
Baruna Rizky Perdana, F. Rozi
The purpose of this study was to analyze the effect of motivation, organizational culture, transformational leadership style on the performance of state civil servants in the Banyumanik District Government, Semarang City. The population of this research is employees at the Banyumanik District Government Office, Semarang City, totaling 49 people and using a saturated sample. Data were collected by questionnaire and analyzed by multiple linear regression analysis. The results showed: 1) There was a simultaneous positive and significant influence between transformational leadership style, work motivation, organizational culture on employee performance in Banyumanik District, Semarang City. 2) There is no positive and partially significant effect between transformational leadership style variables on employee performance in Banyumanik District, Semarang City. 3) There is a partial influence between work motivation variables on employee performance in Banyumanik District, Semarang City. 4) There is a partial influence between organizational culture variables on employee performance in Banyumanik District, Semarang City.
本研究旨在分析动机、组织文化、变革型领导风格对三宝让市班尼马尼区政府国家公务员绩效的影响。本研究的研究对象为三宝郎市Banyumanik区政府办公室的雇员,共49人,采用饱和样本。采用问卷调查法收集资料,采用多元线性回归分析。结果表明:1)变革型领导风格、工作动机、组织文化对三宝朗市班尤马尼克区员工绩效同时存在显著的正向影响,2)变革型领导风格变量对三宝朗市班尤马尼克区员工绩效不存在部分显著的正向影响,3)工作动机变量对员工绩效存在部分影响。4)三宝垄市Banyumanik区组织文化变量对员工绩效存在部分影响。
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引用次数: 0
An Exploration of Indonesian Accounting Education Practices 印尼会计教育实践探索
Pub Date : 2021-09-22 DOI: 10.26675/JABE.V6I1.19422
I. Rahmawati, A. Suryani
This study reviewed the development of accounting education research in Indonesia for 21 years. The reviews were conducted on 428 accounting education articles in the nationally accredited journals from 1999 to 2019. A bibliometric approach and content analysis were used to analyze the articles’ topics, theories, methods, and characteristics. This study also separated the period of 21 years into two decades. The results show that accounting education research topics revolved on curriculum and teaching, content-based teaching, educational technology, students and faculty dominated by many quantitative studies. T-test, regression, and path analysis were the most commonly used data analysis techniques. However, only 86 articles framed the studies with the common behavioral, motivational, and fraud theories. Interestingly, some articles used the “gone theory” which actually never existed. Based on the topic classifications, "students" were the most frequently discussed subjects, followed by the content-based teaching, curriculum and teaching, and lastly teaching staff and educational technology. The results of this study suggest that more studies on accounting curriculum should be conducted emphasizing on technology for the accounting education 4.0.
本研究回顾了印尼会计教育研究21年来的发展。对1999 ~ 2019年发表在国家认可期刊上的428篇会计教育类文章进行了综述。采用文献计量学方法和内容分析法分析论文的主题、理论、方法和特点。这项研究还把21年分成了20年。结果表明,会计教育研究课题主要围绕课程与教学、内容教学、教育技术、学生与教师等方面展开,以定量研究为主。t检验、回归和路径分析是最常用的数据分析技术。然而,只有86篇文章将这些研究与常见的行为、动机和欺诈理论联系起来。有趣的是,一些文章使用了实际上从未存在过的“消失理论”。从主题分类来看,“学生”是讨论频率最高的主题,其次是基于内容的教学、课程与教学,最后是教学人员与教育技术。本研究结果提示,会计教育4.0应加强对会计课程的研究,以技术为重点。
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引用次数: 1
Board Diversity and Financial Performance of the Nigerian Listed Firms: A Dynamic Panel Analysis 尼日利亚上市公司董事会多元化与财务绩效:动态面板分析
Pub Date : 2021-09-22 DOI: 10.26675/JABE.V6I1.18817
Abdullah Sani
The effect of board diversity on organisational performance has continued to be given attention by policymakers, non-governmental agencies, and academic communities. It has been established that boardroom diversity enhances the corporate boards’ monitoring capacity and mitigates the agency costs, which positively influences the firms’ performance. Despite the advantages of constituting diverse boards, the corporate governance framework guiding the operations of such firms does not contain any specific requirement on board diversity. Hence, empirical studies need to stress more on the relevance of boardroom diversity to firms’ value in the Nigerian context. Therefore, this paper examines the effect of board diversity on financial performance of the Nigerian listed firms. The study utilised the balanced panel data of 70 firms for a period of 8 years (2012 to 2019) using a two-step system generalised method of moments (GMM) framework. This study indicates a positive and significant relationship of board gender diversity (BGD) and Foreign directors (FD), with financial performance. However, the effect of CEO financial expertise on the firms’ return on assets (ROA), return on equity (ROE), and return on sales (ROS) appear positive but insignificant. Consequently, the Nigerian listed firms should attach more value to constitute a smaller board size with a considerable number of female and foreign directors to maximise their performance.
董事会多样性对组织绩效的影响一直受到政策制定者、非政府机构和学术界的关注。董事会多元化增强了公司董事会的监督能力,降低了代理成本,从而对公司绩效产生正向影响。尽管组建多元化董事会具有优势,但指导此类公司运营的公司治理框架并没有对董事会多元化提出任何具体要求。因此,在尼日利亚的背景下,实证研究需要更多地强调董事会多样性与公司价值的相关性。因此,本文考察了董事会多样性对尼日利亚上市公司财务绩效的影响。该研究使用两步系统广义矩量法(GMM)框架,利用了70家公司8年(2012年至2019年)的平衡面板数据。本研究表明,董事会性别多样性(BGD)和外籍董事(FD)与财务绩效之间存在显著的正相关关系。然而,CEO财务专业知识对企业资产收益率(ROA)、净资产收益率(ROE)和销售收益率(ROS)的影响呈正相关,但不显著。因此,尼日利亚上市公司应该更重视组成一个较小的董事会规模,并有相当数量的女性和外国董事,以最大限度地提高他们的业绩。
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引用次数: 2
Indonesian Government's Budgeting Responses during the COVID-19 Pandemic: Multi-Level Governance and Actor-Network Theory Perspectives 新冠肺炎大流行期间印度尼西亚政府的预算对策:多层次治理和行动者网络理论视角
Pub Date : 2021-09-22 DOI: 10.26675/JABE.V6I1.16517
M. Muliadi, Aji Sofyan Effendi, M. Ikbal
Indonesia is one country affected by Covid-19. The Indonesian government has responded this outbreak by implementing an open policy, not a total lockdown as implemented in several countries in Asia and Europe. Our study aims at exploring the budget policy response to the crisis conditions caused by the Covid19. This study focuses on three main issues related to how the central government budget policy responds to the local government level, how the government policies provide a stimulus for the private sectors and MSMEs, and the concrete steps in handling the education aspect. A qualitative paradigm through a netnographic approach was used to analyze these three issues. The data were collected using both mass media content and document analysis within a period of 1 April -31 August 2020. The analysis instruments consisted of a multi-level governance and actor-network theory. the research findings show that technology as a non-human actor plays an important role in building humans in solving problems existing in the multi-level governance involving central government, local governments, MSMEs, and education sectors. This study may provide some contributions on how to deal with the state crises due to the pandemic and other consequences.
印度尼西亚是一个受新冠肺炎影响的国家。印尼政府通过实施开放政策来应对此次疫情,而不是像亚洲和欧洲几个国家那样实施全面封锁。我们的研究旨在探索应对新型冠状病毒肺炎造成的危机状况的预算政策19。本研究重点关注三个主要问题,即中央政府预算政策如何回应地方政府层面,政府政策如何为私营部门和中小微企业提供刺激,以及处理教育方面的具体步骤。通过网络图方法的定性范式被用来分析这三个问题。这些数据是在2020年4月1日至8月31日期间使用大众媒体内容和文件分析收集的。分析工具包括多层次治理和行动者网络理论。研究结果表明,技术作为一种非人类行动者,在解决涉及中央政府、地方政府、中小微企业和教育部门的多层次治理中存在的问题方面,在构建人类方面发挥着重要作用。这项研究可能会对如何应对疫情造成的国家危机和其他后果做出一些贡献。
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引用次数: 0
The Accountability of Business Entity with Sadaqah Concept in the Frame of Eling Sangkan Paraning Dumadi 基于Sadaqah概念的企业主体问责制——以《灵桑坎·帕宁·杜马》为例
Pub Date : 2021-09-22 DOI: 10.26675/JABE.V6I1.9999
Selfiah Selfiah
This research aims at formulating the concept of accountability of business entity based on Islamic spiritual values. The Islamic-spiritualist methodology is greatly needed to promote this research’s objective. The mutually integrated Physical Endeavor (IL) and Spiritual Endeavor (IB) were used to collect, reduce, analyze data and formulate the concept. Metaphor of Salah movements was used to analyze physical empirical data and spiritual empirical data. The research result shows that the accountability of business entity with sadaqah concept aims at trapping the stakeholders (humans) in spiritual consciousness by “maximizing sadaqah”, representing the spiritual accountability of business entity management. The spiritual value of love internalized in the concept of spiritual accountability may stimulate other spiritual values (such as: itsar (altruism), volunteerism, willingness, righteousness, honesty, and justice values), thus it may promote the welfare of all stakeholders (God, human, and nature) through distribution of added material (monetary and non-monetary), psychological, and spiritual values. The result of this research may be taken as the base to build sharia accounting concept and theory. In addition, this research may also stimulate stakeholders’ (human) behavior based on spiritual values, particularly spiritual value of love
本研究旨在建构基于伊斯兰精神价值的商业实体问责制概念。伊斯兰唯灵论的方法论对于促进本研究的目标是非常必要的。相互整合的物理努力(IL)和精神努力(IB)用于收集,减少,分析数据和制定概念。运用萨拉赫运动的隐喻来分析物理经验数据和精神经验数据。研究结果表明,具有sadaqah概念的企业实体问责旨在通过“sadaqah最大化”将利益相关者(人类)困在精神意识中,代表了企业实体管理的精神问责。在精神责任概念中内化的爱的精神价值可能会刺激其他精神价值(如:itsar(利他主义)、志愿服务、意愿、正义、诚实和正义价值观),因此它可能会通过分配增加的物质(货币和非货币)、心理和精神价值来促进所有利益相关者(上帝、人类和自然)的福利。本文的研究结果可作为构建伊斯兰会计概念和理论的基础。此外,本研究还可以激发利益相关者(人类)基于精神价值,特别是爱的精神价值的行为
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引用次数: 1
Deliberative CSR: Alternative CSR Concept based on Liberation Theology Perspective 审慎型企业社会责任:基于解放神学视角的另类企业社会责任概念
Pub Date : 2021-09-22 DOI: 10.26675/JABE.V6I1.14508
Astri Dyastiarini, G. Irianto, Roekhudin Roekhudin
Theories underlying the CSR concept only takes side of secular world because it is based on materialistic world view which directs CSR practice at pragmatic goals. Therefore, CSR needs conceptual development which is able to balance material and spiritual worlds. The objective of this research is to develop CSR concept through elaboration of divine values based on liberation theology. Liberation theology presents three main principles, namely, 1) Equitable distribution of wealth, 2) Managing earth as mandate of creation, and 3) Fulfilling basic human rights. The principle is taken as the basis to arrange the deliberative CSR concept that is able to promote a civil society. This research employed a qualitative approach with critical paradigm to interpret the phenomena and reconstruct CSR concept. The results of this research are: 1) The concept of tazkiah or soul purification in economic case, that is purifying human by spending their wealth in the way of Allah; 2) The concept of justice, as the basis to settle poverty issue; 3) Natural balance as the basis of utilizing natural resources; 4) Social welfare, which is the Prophet’s revolutionary mission through liberating human from ignorance, oppression, slavery, and poverty. The implication is that deliberative CSR liberates CSR from materialism’s capitalistic worldview. Deliberative CSR makes entity perform CSR beyond the obligation; which is as human necessity to actualize their duties as God’s representative on earth as the consequence of devotion to Allah SWT
企业社会责任概念背后的理论只站在世俗世界的一边,因为它是基于唯物主义的世界观,将企业社会责任实践导向实用主义目标。因此,企业社会责任需要能够平衡物质世界和精神世界的观念发展。本研究的目的是在解放神学的基础上,通过对神圣价值的阐述来发展企业社会责任概念。解放神学提出了三个主要原则,即1)财富的公平分配,2)管理地球作为创造的使命,3)实现基本人权。以这一原则为基础,安排了能够促进公民社会的协商型企业社会责任概念。本研究采用批判范式的定性方法解释现象,重构企业社会责任概念。本研究的结果是:1)经济案例中的灵魂净化概念,即以安拉的方式消费他们的财富来净化人类;2)正义观,作为解决贫困问题的基础;3)自然平衡是利用自然资源的基础;4)社会福利,这是先知通过将人类从无知、压迫、奴役和贫困中解放出来的革命使命。这意味着审慎的企业社会责任将企业社会责任从唯物主义的资本主义世界观中解放出来。审慎型企业社会责任使主体超越义务履行企业社会责任;作为上帝在地球上的代表,人类必须履行自己的职责,就像对安拉忠诚的结果一样
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引用次数: 0
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JABE Journal of Accounting and Business Education
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