This study aims to determine the influence of word of mouth and brand trust on consumers' purchasing decisions at Simalis coffee shop. This type of research is quantitative. The population in this study was 500 simalis coffee shop consumers using the slovin formula technique, so the sample needed was 222 respondents. The data collection techniques used in this study were questionnaires, and interviews. This study uses Validity Test tools, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Partial Test, Simultaneous Test and Coefficient of Determination Test. The results of this study show that word of mouth affects consumers' purchasing decisions, brand trust affects consumers' purchasing decisions, and word of mouth and brand trust affect consumers' purchasing decisions simultaneously at simalis coffee shop
{"title":"PENGARUH PEMASARAN WORD OF MOUTH DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI COFFEE SHOP SIMALIS","authors":"Fiyar Nur Hafizhah Kusumaningtyas, Eryd Saputra","doi":"10.59193/jmr.v2i2.241","DOIUrl":"https://doi.org/10.59193/jmr.v2i2.241","url":null,"abstract":"This study aims to determine the influence of word of mouth and brand trust on consumers' purchasing decisions at Simalis coffee shop. This type of research is quantitative. The population in this study was 500 simalis coffee shop consumers using the slovin formula technique, so the sample needed was 222 respondents. The data collection techniques used in this study were questionnaires, and interviews. This study uses Validity Test tools, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Partial Test, Simultaneous Test and Coefficient of Determination Test. The results of this study show that word of mouth affects consumers' purchasing decisions, brand trust affects consumers' purchasing decisions, and word of mouth and brand trust affect consumers' purchasing decisions simultaneously at simalis coffee shop","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"28 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140752704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nurul Fakhri, P. Manajemen, Divisi Kamar, Politeknik Pariwisata, Batam
Sanitation, which encompasses the maintenance of both personal and environmental cleanliness, serves as a pivotal measure in preventing the spread of diseases, particularly in communal settings such as the Sahid Batam Center Hotel & Convention. Within the context of this establishment, the focus of this study lies in investigating the sanitation management strategies employed by room attendants to bolster the hotel's favorable perception. Employing qualitative methodologies, the research involved in-depth interviews with key personnel from the housekeeping department, including the executive housekeeper, housekeeping supervisor, and room attendant, alongside soliciting feedback from a guest. The findings underscore the meticulous adherence to sanitation protocols and cleanliness standards as outlined in the Standard Operating Procedures (SOP). It becomes apparent that such stringent adherence not only mitigates the occurrence of undesirable incidents but also fosters an environment conducive to promoting positive perceptions of the Sahid Batam Center Hotel & Convention. Notably, guests' responses affirm the efficacy of these efforts, citing the establishment's commendable hygiene standards and the exemplary warmth exhibited by its staff towards patrons. This confluence of factors underscores the hotel's commitment to not only maintaining optimal cleanliness but also cultivating a hospitable ambiance that enhances its overall image.
卫生包括保持个人和环境的清洁，是防止疾病传播的关键措施，尤其是在 Sahid Batam Center Hotel & Convention 这样的公共场所。在此背景下，本研究的重点在于调查客房服务员为提高酒店的好感度而采取的卫生管理策略。研究采用定性方法，对客房部的主要人员进行了深入访谈，包括行政管家、客房部主管和客房服务员，同时还征求了一位客人的反馈意见。研究结果表明，酒店严格遵守了《标准操作程序》（SOP）中规定的卫生规程和清洁标准。很明显，这种严格遵守的做法不仅减少了不良事件的发生，而且还营造了一个有利于促进对 Sahid Batam 中心酒店及会议中心的积极看法的环境。值得注意的是，客人的反馈肯定了这些努力的成效，他们提到了酒店值得称赞的卫生标准以及员工对顾客表现出的模范式热情。这些因素的结合强调了酒店的承诺，即不仅要保持最佳的清洁度，还要营造好客的氛围，从而提升酒店的整体形象。
{"title":"STRATEGI PENINGKATAN SANITASI ROOM ATTENDANT UNTUK MENCIPTAKAN CITRA POSITIF PADA SAHID BATAM CENTER HOTEL & CONVENTION","authors":"Nurul Fakhri, P. Manajemen, Divisi Kamar, Politeknik Pariwisata, Batam","doi":"10.59193/jmr.v2i2.244","DOIUrl":"https://doi.org/10.59193/jmr.v2i2.244","url":null,"abstract":"Sanitation, which encompasses the maintenance of both personal and environmental cleanliness, serves as a pivotal measure in preventing the spread of diseases, particularly in communal settings such as the Sahid Batam Center Hotel & Convention. Within the context of this establishment, the focus of this study lies in investigating the sanitation management strategies employed by room attendants to bolster the hotel's favorable perception. Employing qualitative methodologies, the research involved in-depth interviews with key personnel from the housekeeping department, including the executive housekeeper, housekeeping supervisor, and room attendant, alongside soliciting feedback from a guest. The findings underscore the meticulous adherence to sanitation protocols and cleanliness standards as outlined in the Standard Operating Procedures (SOP). It becomes apparent that such stringent adherence not only mitigates the occurrence of undesirable incidents but also fosters an environment conducive to promoting positive perceptions of the Sahid Batam Center Hotel & Convention. Notably, guests' responses affirm the efficacy of these efforts, citing the establishment's commendable hygiene standards and the exemplary warmth exhibited by its staff towards patrons. This confluence of factors underscores the hotel's commitment to not only maintaining optimal cleanliness but also cultivating a hospitable ambiance that enhances its overall image.","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140752783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
At first this klaten soup had many customers, but in the following years many home-based businesses also sold chicken soup. Currently, the Klaten soup tends to be quiet. The aims of this study were (1) to determine the effect of hygiene on consumer satisfaction, (2) to determine the effect of packaging quality on consumer satisfaction, (3) to determine the effect of hygiene and packaging quality on consumer satisfaction at the Sop Klaten Tiban Center. This research is a quantitative research with a survey method. This study uses data taken from a sample of customers who answer the questionnaire. Methods of data analysis using Multiple Linear Regression Analysis. The results of this study show that: (1) hygiene affects consumer satisfaction at Sop Klaten Tiban Center (2) Packaging quality does not affect consumer satisfaction at Sop Klaten Tiban Center (3) hygiene and packaging quality affect consumer satisfaction at Sop Klaten Tiban Center. Hygiene is very important for consumer satisfaction so that it can be further improved regarding the cleanliness of the restaurant environment, and packaging also needs to be improved so that it provides more customer satisfaction, but there is no such influence so that sellers can improve in other ways, for example the taste of food.
{"title":"PENGARUH HYGIENE DAN KUALITAS PACKAGING TERHADAP KEPUASAN KONSUMEN DI SOP AYAM KLATEN TIBAN CENTER","authors":"N. Handayani, Eryd Saputra","doi":"10.59193/jmr.v2i2.242","DOIUrl":"https://doi.org/10.59193/jmr.v2i2.242","url":null,"abstract":"At first this klaten soup had many customers, but in the following years many home-based businesses also sold chicken soup. Currently, the Klaten soup tends to be quiet. The aims of this study were (1) to determine the effect of hygiene on consumer satisfaction, (2) to determine the effect of packaging quality on consumer satisfaction, (3) to determine the effect of hygiene and packaging quality on consumer satisfaction at the Sop Klaten Tiban Center. This research is a quantitative research with a survey method. This study uses data taken from a sample of customers who answer the questionnaire. Methods of data analysis using Multiple Linear Regression Analysis. The results of this study show that: (1) hygiene affects consumer satisfaction at Sop Klaten Tiban Center (2) Packaging quality does not affect consumer satisfaction at Sop Klaten Tiban Center (3) hygiene and packaging quality affect consumer satisfaction at Sop Klaten Tiban Center. Hygiene is very important for consumer satisfaction so that it can be further improved regarding the cleanliness of the restaurant environment, and packaging also needs to be improved so that it provides more customer satisfaction, but there is no such influence so that sellers can improve in other ways, for example the taste of food.","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"887 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140787224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Josua Reza, Fernando Togatorop, Wayan Thariqy, Kawakibi Pristiwasa, Zahara Fatimah
This research will discuss efforts that can be taken by the management of Aston Batam Hotel & Residence to increase the work motivation of housekeeping staff in terms of quality and results. This research will involve identifying factors that influence housekeeping staff motivation, as well as developing strategies and policies that can increase their motivation. By understanding the dynamics of housekeeping motivation and work at Aston Batam Hotel & Residence, this research is expected to provide valuable insights for hotel management and the hospitality industry in general in their efforts to achieve higher service quality and maintain competitiveness in an increasingly competitive market. The research method used for this research is qualitative data and is described narratively. In this research, data collection techniques were used in the form of interviews, documentation, observation and triangulation. From the results of research at Aston Hotel & Residence, the author can draw the conclusion that the work motivation given to Room Attendant employees at Aston Hotel & Residence cannot be said to be optimal. Because there are still several things that must be considered, such as working environment conditions, effective communication, and physical working conditions
本研究将讨论 Aston Batam Hotel & Residence 管理层可以采取哪些措施，从质量和成果方面提高客房服务人员的工作积极性。这项研究将包括确定影响客房服务人员积极性的因素，以及制定能够提高他们积极性的战略和政策。通过了解 Aston Batam Hotel & Residence 房务人员的积极性和工作动态，本研究有望为酒店管理和整个酒店业提供有价值的见解，帮助他们在竞争日益激烈的市场中实现更高的服务质量并保持竞争力。本研究采用的研究方法是定性数据和叙述式描述。在本研究中，采用了访谈、文献、观察和三角测量等形式的数据收集技术。从在阿斯顿酒店及公寓的研究结果中，作者可以得出这样的结论：阿斯顿酒店及公寓给予客房服务员的工作激励不能说是最佳的。因为还有几个方面必须加以考虑，如工作环境条件、有效沟通和物质工作条件等。
{"title":"UPAYA MENINGKATKAN MOTIVASI KERJA PADA KARYAWAN HOUSEKEEPING DEPARTMENT DI ASTON BATAM HOTEL & RESIDENCE","authors":"Josua Reza, Fernando Togatorop, Wayan Thariqy, Kawakibi Pristiwasa, Zahara Fatimah","doi":"10.59193/jmr.v2i2.240","DOIUrl":"https://doi.org/10.59193/jmr.v2i2.240","url":null,"abstract":"This research will discuss efforts that can be taken by the management of Aston Batam Hotel & Residence to increase the work motivation of housekeeping staff in terms of quality and results. This research will involve identifying factors that influence housekeeping staff motivation, as well as developing strategies and policies that can increase their motivation. By understanding the dynamics of housekeeping motivation and work at Aston Batam Hotel & Residence, this research is expected to provide valuable insights for hotel management and the hospitality industry in general in their efforts to achieve higher service quality and maintain competitiveness in an increasingly competitive market. The research method used for this research is qualitative data and is described narratively. In this research, data collection techniques were used in the form of interviews, documentation, observation and triangulation. From the results of research at Aston Hotel & Residence, the author can draw the conclusion that the work motivation given to Room Attendant employees at Aston Hotel & Residence cannot be said to be optimal. Because there are still several things that must be considered, such as working environment conditions, effective communication, and physical working conditions","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"196 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140760110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Golden Bay Hotel Batam is a four-star quality hotel, with world standards, located on Bengkong Laut Gold City in Batam. The hotel provides well-designed and comfortable rooms with wooden floors and city views, as well as a variety of additional facilities and activities to make visitors' stay more enjoyable. The cleaners are always impressed with the cleanliness of The Golden Bay Batam Hotel. This section is responsible for keeping the entire hotel environment clean, nice and tidy both inside and outside. Service presence, followed by friendliness and seamlessly provided facilities, drives a sense of satisfaction among guests, so that they come back for more. Soft skills, play an important role in the workplace as they are internal qualities that people have. Several concerns have been raised by visitors in tripadvisor comments, including displeasure with the performance of the room attendants. Some of the visitors' complaints on TripAdvisor are about unpleasant workers, sluggish service, and problems with accommodation. Based on the conclusions from the data obtained from interviews with three respondents about the soft skills of room attendants at The Golden Bay Hotel Batam, communication soft skills are the most important requirement. Meanwhile, compared to communication soft skills, emotional soft skills and critical thinking are the least needed. Because not all room attendants pay attention to visitors while carrying out their duties, guests complain. Room attendants should pay more attention to how important client preferences are at The Golden Bay Hotel Batam to increase visitor satisfaction. Room staff must also be aware of work support equipment that is no longer suitable for its purpose and must be updated so that it does not damage itself. To communicate with foreign tourists, flight attendants must master many languages. Communication indicators have developed into soft skills that play an important role in increasing visitor satisfaction.
巴淡岛金湾酒店是一家具有世界标准的四星级品质酒店，位于巴淡岛的Bengkong Laut Gold City。酒店提供精心设计和舒适的房间与木地板和城市景观，以及各种额外的设施和活动，使游客的逗留更愉快。清洁工人总是对巴淡金湾酒店的清洁印象深刻。该部门负责保持整个酒店内外环境的清洁、美观和整洁。服务的存在，随之而来的是友好和无缝提供的设施，给客人带来满足感，让他们再次回来。软技能在工作场所扮演着重要的角色，因为它们是人们拥有的内在品质。游客在tripadvisor的评论中提出了一些担忧，包括对客房服务员的表现的不满。游客在TripAdvisor上的一些抱怨是关于不愉快的工作人员、缓慢的服务和住宿问题。根据对三名受访者对巴淡金湾酒店客房服务员软技能的访谈数据得出的结论，沟通软技能是最重要的要求。同时，与沟通软技能相比，情感软技能和批判性思维是最不需要的。因为不是所有的客房服务员在履行职责时都注意到客人，客人抱怨。在巴淡金湾酒店，客房服务员应该更加关注客户偏好的重要性，以提高游客的满意度。客房工作人员还必须意识到工作支持设备不再适合其用途，必须更新，以免损坏自身。为了与外国游客交流，空乘人员必须掌握多种语言。沟通指标已经发展成为软技能，在提高访客满意度方面发挥着重要作用。
{"title":"ANALISIS KETERAMPILAN PRIBADI ROOM ATTENDANT UNTUK MENINGKATKAN KEPUASAN PENGUNJUNG THE GOLDEN BAY HOTEL BATAM","authors":"Ridho As Shiddiqi, Supardi, Arina Luthfini Lubis","doi":"10.59193/jmr.v2i1.159","DOIUrl":"https://doi.org/10.59193/jmr.v2i1.159","url":null,"abstract":"The Golden Bay Hotel Batam is a four-star quality hotel, with world standards, located on Bengkong Laut Gold City in Batam. The hotel provides well-designed and comfortable rooms with wooden floors and city views, as well as a variety of additional facilities and activities to make visitors' stay more enjoyable. The cleaners are always impressed with the cleanliness of The Golden Bay Batam Hotel. This section is responsible for keeping the entire hotel environment clean, nice and tidy both inside and outside. Service presence, followed by friendliness and seamlessly provided facilities, drives a sense of satisfaction among guests, so that they come back for more. Soft skills, play an important role in the workplace as they are internal qualities that people have. Several concerns have been raised by visitors in tripadvisor comments, including displeasure with the performance of the room attendants. Some of the visitors' complaints on TripAdvisor are about unpleasant workers, sluggish service, and problems with accommodation. Based on the conclusions from the data obtained from interviews with three respondents about the soft skills of room attendants at The Golden Bay Hotel Batam, communication soft skills are the most important requirement. Meanwhile, compared to communication soft skills, emotional soft skills and critical thinking are the least needed. Because not all room attendants pay attention to visitors while carrying out their duties, guests complain. Room attendants should pay more attention to how important client preferences are at The Golden Bay Hotel Batam to increase visitor satisfaction. Room staff must also be aware of work support equipment that is no longer suitable for its purpose and must be updated so that it does not damage itself. To communicate with foreign tourists, flight attendants must master many languages. Communication indicators have developed into soft skills that play an important role in increasing visitor satisfaction.","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123780115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to determine the effect of tangible on customer loyalty at Aulina laundry Batam. The research method used is a quantitative research method. The data collection technique used is a survey technique with research instruments in the form of a questionnaire. The sample used was based on the slovin formula from a population of 297 and a sample of 84 customers from the entire population who were considered to represent the research data. Data analysis used quantitative descriptive analysis and simple linear analysis. The results of the research show that all statement items are valid and reliable. Hypothesis testing shows the significance value of the coefficients table, obtained T count 0.000 > 0.05 also the distribution list and a real level of 5% obtained Tcount 6.694 > T table 1.989 stating Ha is accepted Ho is rejected. The R2 test shows that the tangible variable has an effect of 0.604 or 60.4% on customer loyalty, the remaining 39.6% is influenced by other variables. So it can be concluded that the tangible variable (X) has a significant effect on customer loyalty (Y).
{"title":"PENGARUH TANGIBLE TERHADAP LOYALITAS PELANGGAN DI AULINA LAUNDRY BATAM","authors":"Wan Abdurrahman, Andri Wibowo","doi":"10.59193/jmr.v2i1.151","DOIUrl":"https://doi.org/10.59193/jmr.v2i1.151","url":null,"abstract":"This research aims to determine the effect of tangible on customer loyalty at Aulina laundry Batam. The research method used is a quantitative research method. The data collection technique used is a survey technique with research instruments in the form of a questionnaire. The sample used was based on the slovin formula from a population of 297 and a sample of 84 customers from the entire population who were considered to represent the research data. Data analysis used quantitative descriptive analysis and simple linear analysis. The results of the research show that all statement items are valid and reliable. Hypothesis testing shows the significance value of the coefficients table, obtained T count 0.000 > 0.05 also the distribution list and a real level of 5% obtained Tcount 6.694 > T table 1.989 stating Ha is accepted Ho is rejected. The R2 test shows that the tangible variable has an effect of 0.604 or 60.4% on customer loyalty, the remaining 39.6% is influenced by other variables. So it can be concluded that the tangible variable (X) has a significant effect on customer loyalty (Y).","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131002628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to compare the marketing strategy managed by two similar tourist destinations in Batam which is KampungTerih and the other one which in Bintan namely Ekang Tourism Village . Kampung Terih and Ekang Tourism Village are tourist destinations that have the concept of a tourism village with beautiful nature and various facilities as well tourist attraction. Both having positive arrival of visits which resulted from the marketing effort to attract visit intetntion. Using qualitative descriptive approach focusing on the marketing development strategies to increase visitor levels are creating new innovations with the products offered so that tourists are more interested and curious and want to visit can go through marketing platform to promoted the attractive tourism packages in describing Kampung Terih and Desa Ekang Anculai but does not eliminate the uniqueness and exclusivity of the village. Following strategis namely product introduction , promotion and repositioning and giving utmost service to visitor or tourist effectively amongst of the best strategies to implement
{"title":"KOMPARASI EFEKTIFITAS STRATEGI PEMASARAN DESA WISATA KAMPUNG TERIH BATAM DAN DESA WISATA EKANG ANCULAI BINTAN","authors":"Asman Abnur, Armen Mustika, Eva Amalia","doi":"10.59193/jmr.v2i1.152","DOIUrl":"https://doi.org/10.59193/jmr.v2i1.152","url":null,"abstract":"This study aims to compare the marketing strategy managed by two similar tourist destinations in Batam which is KampungTerih and the other one which in Bintan namely Ekang Tourism Village . Kampung Terih and Ekang Tourism Village are tourist destinations that have the concept of a tourism village with beautiful nature and various facilities as well tourist attraction. Both having positive arrival of visits which resulted from the marketing effort to attract visit intetntion. Using qualitative descriptive approach focusing on the marketing development strategies to increase visitor levels are creating new innovations with the products offered so that tourists are more interested and curious and want to visit can go through marketing platform to promoted the attractive tourism packages in describing Kampung Terih and Desa Ekang Anculai but does not eliminate the uniqueness and exclusivity of the village. Following strategis namely product introduction , promotion and repositioning and giving utmost service to visitor or tourist effectively amongst of the best strategies to implement\u0000 ","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128711157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of job training on the performance quality of room attendants at the Best Western Premier Panbil Hotel, Batam City. This type of research uses quantitative methods. The population and sample in this study were all Room Attendant Housekeeping employees. The sample collection technique used in this study uses a saturated sampling technique. The method used in testing the hypothesis includes using. Validity Test, Reliability Test, Normality Test, Linearity Test, T (Partial) Test, and using Simple Linear Regression Analysis. The data obtained is data that is the result of the respondent's answers to the questionnaires distributed. The results of this study indicate that there is a significant influence between job training on improving the quality of room attendant performance. The results of R square found that job training variables affect the performance of room attendant employees by 72.8%, and the remaining 28.2% is influenced by other factors outside the observed variables. Suggestions for the Best Western Premier Panbil Hotel, this final project research can be used as a reference or reference material by the hotel where the author's research pays more attention to the needs and performance of room attendants
本研究旨在确定工作培训对巴淡市最佳西方Premier Panbil酒店客房服务员工作质量的影响。这种类型的研究使用定量方法。本研究的人口和样本均为客房服务员。本研究中使用的样本收集技术采用饱和采样技术。用于检验假设的方法包括使用。效度检验、信度检验、正态性检验、线性检验、T(偏)检验，以及使用简单线性回归分析。所获得的数据是受访者对分发的问卷的回答结果的数据。本研究结果显示，在职培训对客房服务员绩效品质有显著影响。R方结果发现，岗位培训变量对客房服务员员工绩效的影响为72.8%，其余28.2%受到观察变量之外的其他因素的影响。对于Best Western Premier Panbil Hotel的建议，这个最终的项目研究可以作为酒店的参考或参考资料，因为笔者的研究更关注客房服务员的需求和表现
{"title":"PENGARUH PELATIHAN KERJA TERHADAP PENINGKATAN KUALITAS KINERJA ROOM ATTENDANT DI HOTEL BEST WESTERN PREMIER PANBIL BATAM","authors":"Syafira Tamara, Zahara Fatimah, Frangky Silitonga","doi":"10.59193/jmr.v2i1.158","DOIUrl":"https://doi.org/10.59193/jmr.v2i1.158","url":null,"abstract":"This study aims to determine the effect of job training on the performance quality of room attendants at the Best Western Premier Panbil Hotel, Batam City. This type of research uses quantitative methods. The population and sample in this study were all Room Attendant Housekeeping employees. The sample collection technique used in this study uses a saturated sampling technique. The method used in testing the hypothesis includes using. Validity Test, Reliability Test, Normality Test, Linearity Test, T (Partial) Test, and using Simple Linear Regression Analysis. The data obtained is data that is the result of the respondent's answers to the questionnaires distributed. The results of this study indicate that there is a significant influence between job training on improving the quality of room attendant performance. The results of R square found that job training variables affect the performance of room attendant employees by 72.8%, and the remaining 28.2% is influenced by other factors outside the observed variables. Suggestions for the Best Western Premier Panbil Hotel, this final project research can be used as a reference or reference material by the hotel where the author's research pays more attention to the needs and performance of room attendants","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128199575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Febri Ana Parhusip, Arina Luthfini Lubis, A. Wibowo
Tourism is the 3rd largest foreign exchange earner in Indonesia. Tourism in Batam City is well known at the international and national levels. Batam City itself has an increase in tourist rates of 44.35 in 2020 and 49.15 in 2021 according to (BPS, 2021). This is also very influential on the hospitality industry in Indonesia, the opportunity to build a business, especially in the hospitality industry, will greatly assist tourism travel activities in Indonesia. Housekeeping or hotel housekeeping is one of the departments that has a very important role in providing services to guests, especially in providing cleaning services, tidiness and completeness of items in guest rooms (Polii and Towoliu, 2018). In general, there is a decrease in performance which is suspected to be due to the inconsistent work training conducted at Swiss-belhotel Harbor Bay Batam and the decrease in employee motivation is influenced by several factors ranging from the level of work difficulty, skill objects, promotion opportunities, employee salaries and also appreciation of employee performance. impact on employee performance. The design of this research uses a quantitative research approach. In this study, the entire population of Swiss-belhotel Harbor Bay Batam housekeeping employees was used, totaling 18 employees. Data collection was carried out by distributing questionnaires and interviews to employees. Based on the results of data analysis, discussion, and data processing in this study, it can be concluded that the training carried out at Swiss-belhotel Harbourbay Batam has a positive and significant effect on the performance of housekeeping employees.
{"title":"KINERJA KARYAWAN DEPARTEMEN HOUSEKEEPING DI SWISS-BELHOTEL HARBOR BAY BATAM HASIL PELATIHAN KERJA","authors":"Febri Ana Parhusip, Arina Luthfini Lubis, A. Wibowo","doi":"10.59193/jmr.v2i1.153","DOIUrl":"https://doi.org/10.59193/jmr.v2i1.153","url":null,"abstract":"Tourism is the 3rd largest foreign exchange earner in Indonesia. Tourism in Batam City is well known at the international and national levels. Batam City itself has an increase in tourist rates of 44.35 in 2020 and 49.15 in 2021 according to (BPS, 2021). This is also very influential on the hospitality industry in Indonesia, the opportunity to build a business, especially in the hospitality industry, will greatly assist tourism travel activities in Indonesia. Housekeeping or hotel housekeeping is one of the departments that has a very important role in providing services to guests, especially in providing cleaning services, tidiness and completeness of items in guest rooms (Polii and Towoliu, 2018). In general, there is a decrease in performance which is suspected to be due to the inconsistent work training conducted at Swiss-belhotel Harbor Bay Batam and the decrease in employee motivation is influenced by several factors ranging from the level of work difficulty, skill objects, promotion opportunities, employee salaries and also appreciation of employee performance. impact on employee performance. The design of this research uses a quantitative research approach. In this study, the entire population of Swiss-belhotel Harbor Bay Batam housekeeping employees was used, totaling 18 employees. Data collection was carried out by distributing questionnaires and interviews to employees. Based on the results of data analysis, discussion, and data processing in this study, it can be concluded that the training carried out at Swiss-belhotel Harbourbay Batam has a positive and significant effect on the performance of housekeeping employees.","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114767999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As an effort to develop special tourist attractions in the hotel industry to increase tourist attractiveness in Batam City, in producing goods and services for the needs of tourists according to these tourism destinations. The hotel industry has broad categories within the field of tourism specifically in the field of tourism which include lodging, food and beverage services, event planning, amusement parks and travel. A guest room (Room) is an important thing in hospitality and is the thing most sought after by local and foreign tourists, therefore the role of a Room Attendant is so important in maintaining cleanliness and quality so as to improve service to guests at the Golden View Hotel. This research was conducted at the Golden View Hotel Batam using qualitative research methods. Data collection techniques were carried out by interviewing 5 informants who were housekeeping employees. The data analysis technique used is data reduction, data display and data verification.
{"title":"PERANAN ROOM ATTENDANT DALAM UPAYA MENINGKATKAN PELAYANAN TERHADAP TAMU DI HOTEL GOLDEN VIEW","authors":"Jefri, Supardi, Arina Luthfini Lubis","doi":"10.59193/jmr.v2i1.150","DOIUrl":"https://doi.org/10.59193/jmr.v2i1.150","url":null,"abstract":"As an effort to develop special tourist attractions in the hotel industry to increase tourist attractiveness in Batam City, in producing goods and services for the needs of tourists according to these tourism destinations. The hotel industry has broad categories within the field of tourism specifically in the field of tourism which include lodging, food and beverage services, event planning, amusement parks and travel. A guest room (Room) is an important thing in hospitality and is the thing most sought after by local and foreign tourists, therefore the role of a Room Attendant is so important in maintaining cleanliness and quality so as to improve service to guests at the Golden View Hotel. This research was conducted at the Golden View Hotel Batam using qualitative research methods. Data collection techniques were carried out by interviewing 5 informants who were housekeeping employees. The data analysis technique used is data reduction, data display and data verification.","PeriodicalId":322418,"journal":{"name":"JURNAL MEKAR","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121828514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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