Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.485
Chengyishen Yang
{"title":"Research on Development and Future Potential of Africa Economy","authors":"Chengyishen Yang","doi":"10.2991/assehr.k.211209.485","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.485","url":null,"abstract":"","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122464980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.459
Yiwen Hu
China has a very rich wine culture, and there is even a large amount of famous wine inherited for hundreds of years. Social intercourse at the dinner table is also inevitable in Chinese culture, which means that liquor is an essential consumer goods in daily life. And the general consumer goods will be devalued over time, while liquor, relatively special consumer goods, particularly liquor of high quality, will appreciate in value with the passage of time. Like a bottle of Moutai for decades, of which the price is higher than before. Moreover, the profit ratio of liquor is also very high, many of which have a very obvious brand advantage, such as Moutai and Wuliangye,. Relying on brand advantages, they can get a lot of profits in a long time. Therefore, in the past ten years, numerous top-quality stocks have arisen in the liquor industry, which means it is a very potential sub-industry of consumer goods. Based on the hedge fund's operation mode and the liquor industry's characteristics, this paper constructs a conceptual model of the influential factors of the hedge fund in the liquor industry from three dimensions: market factor, company size and the value factor of the company. Using SPSS software to analyze the correlation among factors, the key common factors were identified, and then the weight was determined as well, as the evaluation was conducted. Finally, the relevant conclusion was drawn based on regression analysis of the influential factors for hedge funds performance in the liquor industry. It is of practical value and theoretical significance to conduct this study.
{"title":"Research on the Influential Factors for Hedge Fund Performance in Liquor Industry","authors":"Yiwen Hu","doi":"10.2991/assehr.k.211209.459","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.459","url":null,"abstract":"China has a very rich wine culture, and there is even a large amount of famous wine inherited for hundreds of years. Social intercourse at the dinner table is also inevitable in Chinese culture, which means that liquor is an essential consumer goods in daily life. And the general consumer goods will be devalued over time, while liquor, relatively special consumer goods, particularly liquor of high quality, will appreciate in value with the passage of time. Like a bottle of Moutai for decades, of which the price is higher than before. Moreover, the profit ratio of liquor is also very high, many of which have a very obvious brand advantage, such as Moutai and Wuliangye,. Relying on brand advantages, they can get a lot of profits in a long time. Therefore, in the past ten years, numerous top-quality stocks have arisen in the liquor industry, which means it is a very potential sub-industry of consumer goods. Based on the hedge fund's operation mode and the liquor industry's characteristics, this paper constructs a conceptual model of the influential factors of the hedge fund in the liquor industry from three dimensions: market factor, company size and the value factor of the company. Using SPSS software to analyze the correlation among factors, the key common factors were identified, and then the weight was determined as well, as the evaluation was conducted. Finally, the relevant conclusion was drawn based on regression analysis of the influential factors for hedge funds performance in the liquor industry. It is of practical value and theoretical significance to conduct this study.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114387367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.073
Zhentu Liu
The diverse admission between China and the UK is increasingly being compared and disputed, which is worth for both sides to learn from each other. This paper compares the admission mechanism between the Chinese College Entrance Examination and the University and Colleges Admissions Service (UCAS) relying on the concept of ‘market design theory’. The author will use some investigation methods and observational methods base on the data of participants in 2021 to analyze the current matching system, which will subsequently explore if the systems are stable, Pareto efficient, and Strategy-proof. Eventually, the author’s enlightenment and suggestions will be put forward.
{"title":"Comparing Between Chinese College Entrance Examination and UCAS by Using Market Design Theory","authors":"Zhentu Liu","doi":"10.2991/assehr.k.211209.073","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.073","url":null,"abstract":"The diverse admission between China and the UK is increasingly being compared and disputed, which is worth for both sides to learn from each other. This paper compares the admission mechanism between the Chinese College Entrance Examination and the University and Colleges Admissions Service (UCAS) relying on the concept of ‘market design theory’. The author will use some investigation methods and observational methods base on the data of participants in 2021 to analyze the current matching system, which will subsequently explore if the systems are stable, Pareto efficient, and Strategy-proof. Eventually, the author’s enlightenment and suggestions will be put forward.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114429497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.382
Yilin Zhao
The breakout of the covid-19 in the United States has caused significant changes in the stock market, while the proportion of individual investors’ direct trading increases. The recent Game Stop(GME) short-selling incident showed the power of retail investors, which makes people pay attention to the trend of the return of retail investors to the US equality market. This paper researches the factors that increase individual investors’ direct trading behavior in the US stock market during covid-19 and forecasts the stock market's future dominance trend. The research method is to analyze data from Yahoo Finance, and reference the applicable hypotheses and economics policies. Four factors increase the individual investors’ direct trading: quarantines and fiscal incentives after the outbreak, retail brokerages zero commission model, stock volatility gives to more opportunities for market speculation, and the influence on social media. Individual investors have made a complex impact on the stock market, however, individual investors' active direct trading behavior is less likely to last for a long time, the dominance of institutional investors is still a long-run trend.
{"title":"Research on the GameStop Stock Prices Surge during Covid-19 under the Perspective of Individual Investors","authors":"Yilin Zhao","doi":"10.2991/assehr.k.211209.382","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.382","url":null,"abstract":"The breakout of the covid-19 in the United States has caused significant changes in the stock market, while the proportion of individual investors’ direct trading increases. The recent Game Stop(GME) short-selling incident showed the power of retail investors, which makes people pay attention to the trend of the return of retail investors to the US equality market. This paper researches the factors that increase individual investors’ direct trading behavior in the US stock market during covid-19 and forecasts the stock market's future dominance trend. The research method is to analyze data from Yahoo Finance, and reference the applicable hypotheses and economics policies. Four factors increase the individual investors’ direct trading: quarantines and fiscal incentives after the outbreak, retail brokerages zero commission model, stock volatility gives to more opportunities for market speculation, and the influence on social media. Individual investors have made a complex impact on the stock market, however, individual investors' active direct trading behavior is less likely to last for a long time, the dominance of institutional investors is still a long-run trend.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114475411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.206
Yating Li
{"title":"Analysis of the Risk and Control of the Micro-credit Companies","authors":"Yating Li","doi":"10.2991/assehr.k.211209.206","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.206","url":null,"abstract":"","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117069217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.010
Ziwen Chen
This paper studies the reasons for the success of MXBC marketing strategy. With the early background information of the MXBC and Industry, this article adopted the secondary research method to collect essential data and information. The purpose of conducting this research is to reveal the marketing strategy secret of MXBC, analyze its franchise model by discussing its pros and cons. In this model, because the supply chain of MXBC supports all of its opening franchised stores from raw materials to finished products, MXBC can gain a high amount of revenue through supporting them. But at the meantime, the franchise model also harms its future growth. For example, saturation of franchised stores will lead to fiercer competition, even the same brand. Thus, MXBC should consider changing its marketing method to avoid these problems.
{"title":"Analysis on the Marketing Strategy of MXBC MilkTea","authors":"Ziwen Chen","doi":"10.2991/assehr.k.211209.010","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.010","url":null,"abstract":"This paper studies the reasons for the success of MXBC marketing strategy. With the early background information of the MXBC and Industry, this article adopted the secondary research method to collect essential data and information. The purpose of conducting this research is to reveal the marketing strategy secret of MXBC, analyze its franchise model by discussing its pros and cons. In this model, because the supply chain of MXBC supports all of its opening franchised stores from raw materials to finished products, MXBC can gain a high amount of revenue through supporting them. But at the meantime, the franchise model also harms its future growth. For example, saturation of franchised stores will lead to fiercer competition, even the same brand. Thus, MXBC should consider changing its marketing method to avoid these problems.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128300843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.470
Feier Liu, Lingjuan Lyu, Kaize Yang
This study discusses the rising reason of POP MART, respectively, on the marketing strategy and IP analysis. Otherwise, it also makes a potential analysis for POP-MART to discuss the competition between substitutes and the future development of the blind box economy. For the special marketing strategy of POP MART, the Hide Styles of blind box utilize the extremely low probability and high value to seize the psychology of customers. Whatever online or offline marketing, POP MART always gains an excellent turnover. Especially in online marketing, POP MART also develops a community culture of the blind box for the amateur of a blind box. In addition, all kinds of IP combinations of Pop Mart were analyzed. Pop Mart's IP is mainly divided into designer IP and brand cooperation IP. By comparing the annual revenue generated by various IPs from 2019 to 2020, it is concluded that the popularity of blind boxes is cyclical, and Pop Mart must continue to produce IPs to maintain its dominant position in the market. The blind box makes a large revenue for the Pop Mart since these moulds are totally catered to the taste of the youth. Even more, competitors join in this market, Pop Mart is still the first choice of the consumers. However, to continuously develop the company, many projects still need to be added and improved.
{"title":"Analysis of Success Factors and Developing Potential of Pop Mart","authors":"Feier Liu, Lingjuan Lyu, Kaize Yang","doi":"10.2991/assehr.k.211209.470","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.470","url":null,"abstract":"This study discusses the rising reason of POP MART, respectively, on the marketing strategy and IP analysis. Otherwise, it also makes a potential analysis for POP-MART to discuss the competition between substitutes and the future development of the blind box economy. For the special marketing strategy of POP MART, the Hide Styles of blind box utilize the extremely low probability and high value to seize the psychology of customers. Whatever online or offline marketing, POP MART always gains an excellent turnover. Especially in online marketing, POP MART also develops a community culture of the blind box for the amateur of a blind box. In addition, all kinds of IP combinations of Pop Mart were analyzed. Pop Mart's IP is mainly divided into designer IP and brand cooperation IP. By comparing the annual revenue generated by various IPs from 2019 to 2020, it is concluded that the popularity of blind boxes is cyclical, and Pop Mart must continue to produce IPs to maintain its dominant position in the market. The blind box makes a large revenue for the Pop Mart since these moulds are totally catered to the taste of the youth. Even more, competitors join in this market, Pop Mart is still the first choice of the consumers. However, to continuously develop the company, many projects still need to be added and improved.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129165482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.117
Yuqi Liu
{"title":"Analysis of the Marketing Strategies of Fashion Brands in the Economic Environment of Social Media","authors":"Yuqi Liu","doi":"10.2991/assehr.k.211209.117","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.117","url":null,"abstract":"","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129254117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.240
Jiayue Tang
Milk tea is a kind of tea beverage which originated in Taiwan Province and has been popular since 1990s. It combines the fragrance of tea and the sweetness of milk, and has become one of the choices of people's daily drinks. Nowadays, with the increase of milk tea shops, the competitive of milk tea market begins to become greater. If a milk tea shop wants to have its own position in the whole milk tea market, it must have it own unique strategies. This article studies the most self-featured milk tea shop in the Chinese milk tea market. This article is mainly used to analyze several business strategies and reasons for the success of one of the milk tea shop—MXBC. Besides, by comparing with other milk tea shops, the author discovered the unique marketing strategy of MXBC. Finally, these strategies, such as expanding customer base, building their own stores, make MXBC become very successful. However, these strategies also bring some problems such as healthy problem. This article is used to those who want to learn more about the milk tea industry, and get more knowledge about MXBC.
{"title":"Analysis of Management Strategy of MXBC","authors":"Jiayue Tang","doi":"10.2991/assehr.k.211209.240","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.240","url":null,"abstract":"Milk tea is a kind of tea beverage which originated in Taiwan Province and has been popular since 1990s. It combines the fragrance of tea and the sweetness of milk, and has become one of the choices of people's daily drinks. Nowadays, with the increase of milk tea shops, the competitive of milk tea market begins to become greater. If a milk tea shop wants to have its own position in the whole milk tea market, it must have it own unique strategies. This article studies the most self-featured milk tea shop in the Chinese milk tea market. This article is mainly used to analyze several business strategies and reasons for the success of one of the milk tea shop—MXBC. Besides, by comparing with other milk tea shops, the author discovered the unique marketing strategy of MXBC. Finally, these strategies, such as expanding customer base, building their own stores, make MXBC become very successful. However, these strategies also bring some problems such as healthy problem. This article is used to those who want to learn more about the milk tea industry, and get more knowledge about MXBC.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129307119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/assehr.k.211209.100
Yiming Fu
{"title":"Changes in Imports and Exports During the COVID-19 Pandemic in China","authors":"Yiming Fu","doi":"10.2991/assehr.k.211209.100","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.100","url":null,"abstract":"","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124596672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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