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"Assessing the digital readiness of a company: An exploratory qualitative study " “评估公司的数字化准备:一项探索性质的研究”
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-14
P. Jain, N. Jain
Digital transformation integrates digital technology that helps companies transform and streamline day-to-day procedures. It creates an environment and culture that requires proactive participation throughout the organization. It allows companies to position themselves better and compete in a constantly evolving, everchanging market space and aids them in unlocking operational efficiency and enhancing productivity. The pandemic has pushed us towards a world where digital transformation is paramount. It has given many organizations a harsh wake-up call and has forced businesses to adopt a more agile and flexible path. Many organizations have automated their operations to better serve customers and protect employees. As a result, businesses must maintain their passion for advancing their digital skills to stay up with the new reality and gain a comprehensive grasp of the digital transformation area. The objective of this study was to conduct an exploratory qualitative study with 27 executives from different industries to understand why companies are moving towards digital transformation, the challenges faced by them, and what is the meaning of a digitally ready company. The grounded theory approach was used to derive themes, define parameters and create a digital maturity graph to classify organizations according to their digital readiness. The originality of the paper lies in that it contributes to theory as the Grant Thornton model is used to create the digital maturity index. The practical contribution is that by using this matrix, the organizations can create a roadmap to embark on their digital transformation journey.
数字化转型整合了数字技术,帮助企业转变和简化日常流程。它创造了一种需要整个组织积极参与的环境和文化。它使公司能够更好地定位自己,并在不断发展,不断变化的市场空间中竞争,并帮助他们释放运营效率和提高生产力。疫情将我们推向了一个数字化转型至关重要的世界。它给许多组织敲响了警钟,迫使企业采用更敏捷、更灵活的路径。许多组织已经实现了操作自动化,以更好地服务客户和保护员工。因此,企业必须保持对提高数字技能的热情,以跟上新的现实,并全面掌握数字化转型领域。本研究的目的是对来自不同行业的27名高管进行探索性质的研究,以了解公司为什么正在走向数字化转型,他们面临的挑战,以及数字化准备公司的意义。基于理论的方法被用来推导主题,定义参数,并创建一个数字成熟度图,根据组织的数字准备程度对其进行分类。本文的独创性在于,它有助于理论,因为它使用均富模型来创建数字成熟度指数。实际的贡献是,通过使用这个矩阵,组织可以创建一个路线图,开始他们的数字化转型之旅。
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引用次数: 0
Skill and vocational educational in the socio-economic development of rural youth in India: An empirical Study 印度农村青年社会经济发展中的技能与职业教育:实证研究
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-08
Vidhu Gaur
VET (Vocational Education and Training) is an essential part of the country's educational strategy. Both quantitative and qualitative research methodologies were used in this study. The present paper is a small attempt to describe and see the overall skill and vocational education system and its impact on rural youth in India using Quantitative as well as Qualitative Research techniques. A descriptive study approach was used to assess the thought process, degree of awareness, and perception of skill-based training among a chosen population. Because education is widely regarded as the most effective weapon for development, our government is attempting to educate almost all individuals, particularly those in rural regions, via a vast vocational Education initiative. The concept is that via education, unskilled employees will become skilled, peasants will be taught in new crops and will be able to adopt new agricultural practises and educated people will develop strategies for self-employment after learning new methods and skills.
职业教育与培训(VET)是国家教育战略的重要组成部分。本研究采用定量和定性两种研究方法。本论文是一个小尝试,描述和看到整体技能和职业教育系统及其影响,在印度农村青年使用定量和定性研究技术。采用描述性研究方法评估选定人群的思维过程、意识程度和对技能培训的感知。由于教育被广泛认为是最有效的发展武器,我国政府正试图通过大规模的职业教育计划,教育几乎所有的人,特别是农村地区的人。其理念是,通过教育,不熟练的雇员将成为熟练工人,农民将学习新作物并能够采用新的农业实践,受过教育的人将在学习新方法和技能后制定自主创业战略。
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引用次数: 0
Absolute globalization: The way to confront the global challenges 绝对全球化:应对全球挑战之道
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-11
M. Hossain, Barek Hossain, Raju Mohammad Kamrul Alam
The world is currently confronted with multidimensional challenges which are cause of concern for the earth’s all living creations. The most remarkable challenges are global warming and global climate changes, tremendous poverty, environment pollution, warfare, antibiotic resistance, migration problems, and the spread of contagious and deadly diseases etc. The adverse effects of these are very devastating. They will affect hydrology and biology of earth, everything including economy, eco-system, and the substances. The challenging factors are interconnected, and acceleration and minimization are interlinked. The study is to analysis the challenges the world is currently confronting with and their potential impacts, the reasons behind the challenges and the potential way to overcome the challenges. The study is based on secondary sources of data and information including scientific and academic journals, articles, research papers, books, and other relevant sources to make a deep analysis, interpretation and re-interpretation and describe and explain the issue of this proposed study. The study recommends ‘Absolute Globalization,’ an integration of global economic, education, political, and social institutions where regionalism will be the cornerstone of the integration, as the way to confront the challenges.
世界目前面临着多方面的挑战,这些挑战引起了地球上所有生物的关注。最显著的挑战是全球变暖和全球气候变化,巨大的贫困,环境污染,战争,抗生素耐药性,移民问题,传染病和致命疾病的传播等。这些副作用是非常毁灭性的。它们将影响地球的水文和生物,包括经济、生态系统和物质。挑战因素是相互关联的,加速和最小化是相互关联的。这项研究是为了分析世界目前面临的挑战及其潜在的影响,挑战背后的原因和克服挑战的潜在途径。本研究基于二手数据和信息来源,包括科学和学术期刊、文章、研究论文、书籍和其他相关来源,进行深入的分析、解释和重新解释,并描述和解释本研究的问题。该研究建议将“绝对全球化”作为应对挑战的方法,即全球经济、教育、政治和社会机构的一体化,而地区主义将成为一体化的基石。
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引用次数: 0
Eco-friendly initiatives and corporate reputation: the mediating effect of corporate social responsibility 环保行动与企业声誉:企业社会责任的中介效应
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-27
S. Nagaty
In contemporary global competition, businesses have been under growing pressure from various stakeholders to manage rare resources and investigate the environmental impact of their actions. The need for sustainable development and green marketing has gained significant traction because of heightened public awareness of several environmental issues. The goal of sustainability is depicted as a long-term process that requires reconciling environmental concerns with social and economic ones. Green marketing is becoming increasingly popular as a means for companies to demonstrate their commitment to corporate social responsibility while gaining a competitive advantage in the marketplace and improving their corporate reputation. This research investigates the effect of green eco-friendly initiatives on corporate reputation. In addition, it examines the effect of corporate social responsibility as a mediator between the green activities implemented by the hotels and their corporate reputation. The researcher selected the Green Star hotels in the Red Sea in Egypt. Data was gathered through online self-administered questionnaires from a sample of 384 hotel guests. Statistical analysis was undertaken to examine the collected data using the proper statistical techniques and tests. Results revealed that green/eco-friendly activities significantly positively affect a hotel's corporate reputation. Furthermore, corporate social responsibility mediates the relationship between green/eco-friendly activities and corporate reputation. The results revealed that green/eco-friendly activities have a significant positive indirect effect on corporate reputation in the presence of corporate social responsibility. Besides, the results also demonstrate that eco-friendly and CSR activities may benefit developing and emerging economies. Research findings were discussed to reflect the researcher's interpretation and perception of the outcomes. The research provides hotel marketers with practical implications for using eco-friendly and CSR initiatives.
在当代的全球竞争中,企业受到来自各利益相关者越来越大的压力,要求管理稀有资源并调查其行为对环境的影响。由于公众对若干环境问题的认识提高,对可持续发展和绿色营销的需要已获得重大牵引力。可持续发展的目标被描述为一个需要协调环境问题与社会和经济问题的长期过程。绿色营销作为企业履行企业社会责任的一种手段越来越受欢迎,同时在市场上获得竞争优势,提高企业声誉。本研究探讨绿色环保行动对企业声誉的影响。此外,本文还考察了企业社会责任在酒店实施的绿色活动与其企业声誉之间的中介作用。研究者选择了埃及红海的绿星酒店。数据是通过384名酒店客人的在线自我调查问卷收集的。采用适当的统计技术和测试,对收集到的数据进行了统计分析。结果显示,绿色/环保活动对酒店的企业声誉有显著的积极影响。此外,企业社会责任在绿色环保活动与企业声誉之间起到中介作用。结果表明,在企业社会责任存在的情况下,绿色环保活动对企业声誉有显著的正向间接影响。此外,研究结果还表明,环保和企业社会责任活动可能有利于发展中经济体和新兴经济体。对研究结果进行讨论,以反映研究者对结果的解释和感知。该研究为酒店营销人员提供了使用环保和企业社会责任倡议的实际意义。
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引用次数: 0
Defining employee pro-environmental, social and governance behaviors 定义员工亲环境、社会和治理行为
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-20
Mike S. Wagner, M. Boyle
Purpose. With the increasing importance of environmental, social and governance (ESG) reporting, organizations are seeking ways to improve ESG performance. One of these ways is encouraging employee behaviors that support ESG. While some research has examined employee behaviors that support specific components of ESG, such as pro-environment behavior, this research is fragmented. Thus, the purpose of this paper is to review the various ESG outcomes which employees can influence, and then propose a single scale to measure employee support for ESG, along with recommendations for future research. Methodology. The authors reviewed ESG reports from several large, multinational companies, as well as previous research on ESG and corporate social responsibility. The authors sought to identify ESG outcomes which employees can influence, and then develop a scale based upon these areas. Findings. The authors identify several areas within ESG which employees can influence. These include areas such as support for volunteering, employee giving campaigns, diversity and inclusion, environmental initiatives, data governance and others. Based upon these findings, the authors developed the above-mentioned scale. Originality. While previous studies have examined employee support for specific components of ESG, this paper offers a comprehensive framework. In particular, there has been little research focused on employee support for governance behaviors, such as data stewardship. Study implications. This paper provides a scale which can be used to measure employee support for ESG behaviors. This scale can help employers understand their employees’ level of support for ESG. In addition, it can help researchers understand whether employee support for ESG is related to organization-level outcomes, such as ESG ratings.
目的。随着环境、社会和治理(ESG)报告的重要性日益提高,组织正在寻求提高ESG绩效的方法。其中一种方法是鼓励支持ESG的员工行为。虽然一些研究调查了支持ESG特定组成部分的员工行为,比如亲环境行为,但这一研究是零散的。因此,本文的目的是回顾员工可以影响的各种ESG结果,然后提出一个单一的量表来衡量员工对ESG的支持,以及对未来研究的建议。方法。作者回顾了几家大型跨国公司的ESG报告,以及之前关于ESG和企业社会责任的研究。作者试图确定员工可以影响的ESG结果,然后根据这些领域制定一个量表。发现。作者确定了ESG中员工可以影响的几个领域。其中包括支持志愿服务、员工捐赠活动、多样性和包容性、环境倡议、数据治理等领域。根据这些发现,作者编制了上述量表。创意。虽然以前的研究已经调查了员工对ESG特定组成部分的支持,但本文提供了一个全面的框架。特别是,很少有研究关注员工对治理行为(如数据管理)的支持。研究的影响。本文提供了一个量表,可以用来衡量员工对ESG行为的支持。这个量表可以帮助雇主了解员工对ESG的支持程度。此外,它还可以帮助研究人员了解员工对ESG的支持是否与组织层面的结果(如ESG评级)有关。
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引用次数: 0
The impact of green marketing strategies on consumers’ purchasing intention 绿色营销策略对消费者购买意愿的影响
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-23
Norhan Ashoush, W. Kortam
In the last few decades, the concern about the environment has evolved by not only being an important public matter, but it also became a critical matter for academic research as well. The term "green marketing" refers to efforts that promote environmental sustainability. This study aims to investigate the green marketing strategies and how they might impact the consumers’ purchase intention. This study investigated the impact of green marketing strategies on consumers’ purchase intention by using both primary and secondary data. Primary data utilized in this study through collecting data from the sample or target population through a survey using the non-probability quota sampling technique in order to evaluate hypotheses. Hence, a structured questionnaire was distributed and got responded by 385 respondents. Data were then analyzed through descriptive analysis, factor analysis, correlation matrix, regression, reliability, validity and normality tests. Secondary data utilized in this study was gathered by reviewing the literature and previous studies about the green marketing and its strategies and the consumer’s purchase intention. Findings and results of the study indicated that green marketing strategies does have a positive impact on consumers’ purchase intention. As all the results showed that there was a significant, direct and moderate relationship between the variables of the study. Moreover, the main findings of the study showed that although each strategy alone has a positive impact on consumers’ purchase intention but, using green marketing’s four strategies altogether is the best approach to stimulate consumer’s purchase intention.
在过去的几十年里,对环境的关注不仅是一个重要的公共问题,而且也成为了一个重要的学术研究问题。“绿色营销”一词指的是促进环境可持续性的努力。本研究旨在探讨绿色营销策略及其对消费者购买意愿的影响。本研究采用一手数据和二次数据,考察绿色营销策略对消费者购买意愿的影响。本研究中使用的主要数据是通过使用非概率配额抽样技术的调查从样本或目标人群中收集数据,以评估假设。因此,我们发放了一份结构化的问卷,得到了385名受访者的回复。然后通过描述性分析、因子分析、相关矩阵、回归、信度、效度和正态性检验对数据进行分析。本研究使用的二手数据是通过回顾文献和以往的研究绿色营销及其策略和消费者的购买意愿。研究结果表明,绿色营销策略对消费者的购买意愿有正向影响。综上所述,本研究各变量之间存在着显著的、直接的、适度的关系。此外,研究的主要发现表明,虽然每一种策略单独对消费者的购买意愿都有积极的影响,但是,综合使用绿色营销的四种策略是激发消费者购买意愿的最佳途径。
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引用次数: 1
The mediating role of operating performance on the association between BOD features and firm financial performance. An Applied Study on the Egyptian Stock Market 经营绩效对董事会特征与企业财务绩效关联的中介作用。埃及股票市场的应用研究
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-26
Noha Zakaria Mohamed, H. Srour
Purpose: This paper examines the influence of operating performance as a mediator variable on the relationships between the various characteristics of the Board of directors and firms' financial performance, as measured by return on average total assets and the ratio of Earning per ordinary share, for nonfinancial firms listed on the Egyptian stock market. Methodology: A multiple regression analysis and path analysis are performed to explain the four models employed for a sample of (26) non-financial Egyptian firms from 2018 to 2021. Five principal hypotheses are examined, HO1: there is no statistically significant influence at the level of significance (a ≤ 0.05) for the Board of Directors’ characteristics on EPS. HO2: there is no statistically significant influence at the level of significance (a ≤ 0.05) for the Board of Directors’ characteristics on ROA. HO3: there is no statistically significant influence at the level of significance (a ≤ 0.05) for the characteristics of the Board of Directors on ATO. HO4: there is no statistically significant influence at the level of significance (a ≤ 0.05) for the characteristics of the Board of Directors on OPM. H05: operational performance has no significant impact on the relationship between the Board of Directors’ characteristics and firm financial performance measured by ROA and EPS. Findings: Consistent with the majority of prior research, this study's findings indicate that Board of director characteristics have a positive, significant influence on firm financial performance during the study period. Additionally, BOD characteristics affect operating performance in a positive direction, particularly asset turnover. In addition, a path analysis reveals that operating performance acts as a positive mediator in this relationship.
目的:本文考察了经营绩效作为中介变量对董事会各种特征与公司财务绩效之间关系的影响,以平均总资产收益率和每股普通股收益率衡量,对于在埃及股票市场上市的非金融公司。方法:进行多元回归分析和路径分析,以解释2018年至2021年(26)家埃及非金融公司样本所采用的四种模型。检验5个主要假设:HO1:董事会特征对每股收益在显著性水平(a≤0.05)上无统计学显著影响。HO2:董事会特征对ROA的影响在显著性水平(a≤0.05)上无统计学意义。HO3:董事会特征对ATO在显著性水平上无统计学显著影响(a≤0.05)。HO4:董事会特征对OPM的影响在显著性水平上无统计学意义(a≤0.05)。H05:经营绩效对董事会特征与以ROA和EPS衡量的公司财务绩效之间的关系没有显著影响。研究结果:与大多数先前的研究结果一致,本研究的研究结果表明,在研究期间,董事会特征对公司财务绩效具有积极的显著影响。此外,BOD特征正向影响经营业绩,尤其是资产周转率。此外,路径分析表明,经营绩效在这一关系中起着积极的中介作用。
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引用次数: 0
Employee engagement, ethical leadership and crisis 员工敬业度,道德领导和危机
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-10
E. Fragouli, Xenia M. Louka
The Greek economic crisis is part of the ongoing Eurozone crisis and was triggered by the global economic recession in October 2008. The Greek society as a whole is affected. This study examines, through critical literature review, the effect of crisis on a number of important work-related attitudes such as employee engagement, person-organisation fit, affective commitment, psychological climate and ethical leadership. Furthermore, using crisis management (CM) theory, we examine employee engagement and ethical leadership as useful and efficient tools to cope with the crisis. Moreover, this correlation study tests whether the affected from Greek economic crisis person-organisation fit, affective commitment, psychological climate and ethical leadership relate with employee engagement. To the best of the researchers’ knowledge, there is no other research to date which examines the aforementioned relationships during the Greek economic crisis. Based on relevant literature, we predict that employee engagement should have positive relations with person-organisation fit, affective commitment, psychological climate and ethical leadership under an economic crisis. Analysing empirical data from a heterogeneous sample of Greek private sector employees, we found evidence supporting our hypotheses. The paper concludes with a discussion of the findings and implications for further research.
希腊经济危机是正在进行的欧元区危机的一部分,是由2008年10月的全球经济衰退引发的。整个希腊社会都受到了影响。本研究通过批判性文献综述,考察了危机对员工敬业度、个人与组织契合度、情感承诺、心理气候和道德领导等一系列重要工作态度的影响。此外,利用危机管理(CM)理论,我们研究了员工敬业度和道德领导作为应对危机的有用和有效工具。此外,本研究还检验了希腊经济危机对个人组织契合度、情感承诺、心理气候和伦理领导的影响是否与员工敬业度相关。据研究人员所知,迄今为止还没有其他研究考察希腊经济危机期间上述关系。基于相关文献,我们预测在经济危机下,员工敬业度与个人组织契合度、情感承诺、心理气候和伦理领导之间存在正相关关系。通过分析来自希腊私营部门雇员的异质样本的实证数据,我们发现了支持我们假设的证据。论文最后讨论了研究结果和进一步研究的意义。
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引用次数: 0
The Relationship between efficiency of education and economic development: A comparative study 教育效率与经济发展关系的比较研究
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-17
Hoda A. Ali, Hajar Tarek Mahmoud
In the last years governments are working towards improving their economic development stance among countries, while also working on achieving their set sustainable development goals in different sectors. One of those sectors that plays a vital role in enhancing and improving economic development ranks is education. However, countries are not paying enough attention on improving and developing their education system through neither increasing their spending on developing and improving their education sector nor paying attention on assessing their efficiency performance in education. Therefore, the aim of this paper is to study the impact of efficiency of education on economic development through on selected Asian and North African countries from the period of 2000-2021. In which the results of this study have showed that the efficiency of education determinants has a positive impact on spurring economic development. The outcomes of the study have also indicated that the countries who recorded higher efficiency of education and thus higher economic development rate are the countries that are concentrated in Asia. On the other hand, North African countries had low rates of education efficiency and lagged behind in the economic development ranks compared to Asian Countries this was due to the characteristics of their education system which was acknowledged by being underdeveloped infrastructure, traditional learning tools, and low government spending.
在过去的几年里,各国政府都在努力改善其在各国之间的经济发展地位,同时也在努力实现不同部门的可持续发展目标。在加强和提高经济发展水平方面发挥重要作用的部门之一是教育。然而,各国没有足够重视改善和发展其教育体系,既没有增加发展和改善其教育部门的支出,也没有注意评估其教育效率表现。因此,本文的目的是通过对2000-2021年期间选定的亚洲和北非国家研究教育效率对经济发展的影响。其中,本研究的结果表明,教育决定因素的效率对刺激经济发展具有积极的影响。研究结果还表明,教育效率较高从而经济发展速度较高的国家集中在亚洲。另一方面,北非国家的教育效率较低,在经济发展排名中落后于亚洲国家,这是由于其教育系统的特点,即基础设施不发达,传统的学习工具和低政府支出。
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引用次数: 0
Celebrity endorsement and its impact on purchase intention of luxurious brands 名人代言及其对奢侈品牌购买意愿的影响
Pub Date : 2022-08-10 DOI: 10.24052/bmr/v13nu02/art-25
Mostafa Nabil, Habiba Khaled, Hagar Taher, Mirna Ayman, Norhan Ashoush, Reham Shawky
Celebrity endorsement is a persuasion strategy in which customers identify with the person featured in an advertisement. Celebrities promote services and products in ways that serve to increase brand awareness and credibility. Celebrity endorsement boosts trust, familiarity, and awareness of a product by endorsing it and advertising it, all of which are important elements in a consumer's purchasing decision. When defining purchase intention, it is described as the intention to purchase or obtain a product or a service, thus reflecting the customer’s desire to purchase a specific product from a specific brand. Meanwhile, a luxury brand and its products are associated with exclusivity, status, and superior quality. This research aims to examine whether celebrity endorsement influences the purchase intention of luxury products or not. A survey was conducted and answered by a sample size of 145 respondents. Data were analyzed to test the hypothesis through regression analysis, factor analysis, and reliability tests. Research findings indicate that celebrity endorsement does have an impact on the purchase intention of luxurious brands, especially when measuring the aspects of celebrity endorsement, which are celebrity credibility, celebrity expertise, product-celebrity match-up, physical attractiveness, and trustworthiness. However, the analysis showed that trustworthiness has the most significant impact, whereas celebrity expertise is partially significant.
名人代言是一种说服顾客认同广告中的人物的策略。名人推广服务和产品的方式有助于提高品牌知名度和可信度。名人代言通过代言和宣传来提高对产品的信任、熟悉度和认知度,这些都是影响消费者购买决策的重要因素。在定义购买意愿时,它被描述为购买或获得某种产品或服务的意愿,从而反映了顾客从特定品牌购买特定产品的愿望。与此同时,奢侈品牌及其产品与排他性、地位和卓越品质联系在一起。本研究旨在考察名人代言是否会影响奢侈品的购买意愿。一项调查进行了,并回答了145名受访者的样本。通过回归分析、因子分析和信度检验对数据进行检验。研究发现,名人代言确实对奢侈品牌的购买意愿有影响,特别是在衡量名人代言的几个方面,即名人可信度、名人专业知识、产品-名人匹配、外表吸引力和可信度。然而,分析表明,可信度是最重要的影响因素,而名人的专业知识是部分重要的。
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引用次数: 2
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The Business and Management Review
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