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Brand Image, Brand Trust, Experiential Marketing and Perceived Price on Super-app Customer Purchase Decisions: Go-Jek Application User Perception 品牌形象、品牌信任、体验营销和感知价格对超级应用客户购买决策的影响:Go-Jek应用用户感知
Pub Date : 2022-08-29 DOI: 10.54518/rh.2.4.2022.444-454
Nurchayati, Bambang Riyadi, Sartini
This study aims to examine customer purchase decisions through the go-jek application based on brand image, trust, experiential marketing and perceived price in Semarang City. The research population is all users of the Go-Jek application in Semarang City, with the criteria of at least 2 purchases through the Go-Jek application and a minimum age of 17 years. The sample of this research was 100 respondents through purposive sampling. The hypothesis testing was conducted by using Linear Regression with Partial Least Square (PLS)-based SEM tools. The results showed that experiential marketing and perceived price positively and significantly affect purchase decisions.In contrast, brand image and trust do not significantly affect the purchase decision. It confirms that purchasing decisions are influenced by experiential marketing and perceived reputable prices in customers of the Gojek super-app. The results highlight the importance of experiential marketing as a sales strategy that provides customers with a unique, good and memorable emotional understanding. A practical suggestion would imply that paying attention to this variable is more likely to improve customer purchasing decisions on the Go-jek application.
本研究旨在探讨三宝朗市消费者在使用go-jek应用时,对品牌形象、信任、体验行销与感知价格的影响。研究人群是三宝郎市所有Go-Jek应用程序的用户,通过Go-Jek应用程序至少购买2次,最低年龄为17岁。本研究通过目的性抽样的方式选取了100名受访者。假设检验采用线性回归与偏最小二乘(PLS)为基础的SEM工具。结果表明,体验营销和感知价格对购买决策有显著的正向影响。相比之下,品牌形象和信任对购买决策的影响不显著。它证实了购买决策受到体验式营销和Gojek超级应用客户感知到的信誉价格的影响。研究结果强调了体验式营销作为一种销售策略的重要性,它为顾客提供了一种独特的、良好的、难忘的情感理解。一个实际的建议是,关注这个变量更有可能改善Go-jek应用程序上的客户购买决策。
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引用次数: 1
Impact Analysis of the Poverty Alleviation Acceleration Program in Paleleh District, Buol Regency, Indonesia 印尼Buol Regency Paleleh地区加速扶贫项目影响分析
Pub Date : 2022-06-30 DOI: 10.54518/rh.2.3.2022.427-435
Amirudin Rauf, Fathurrahman, P. Tope, M. A. Djirimu
This study aimed to analyze the effect of the Poverty Alleviation Acceleration Program (P3K) on increasing the income of corn farmers in Paleleh District, Buol Regency, Central Sulawesi Province. This type of research was developmental studies, which aimed to find out the development of the subject. Respondents obtained for this research data were from corn farmers in Paleleh District, Buol Regency, Central Sulawesi Province. The data analysis method uses different tests. The analysis results show that the poverty alleviation acceleration program in Paleleh District, Buol, significantly influences corn farmers' income. The study results indicate that the poverty alleviation program implemented by the Paleleh district government, has a specificity in term of reducing processing costs. The results showed that the poverty alleviation acceleration program in Paleleh District, Buol, Central Sulawesi Province can be one of the steps in handling poverty alleviation of the community in the area. Furthermore, it is more likely to increase the income of corn farmers in Paleleh District, Buol Regency, Central Sulawesi Province.
本研究旨在分析扶贫加速计划(P3K)对中苏拉威西省Buol Regency Paleleh地区玉米农民收入增加的影响。这种类型的研究是发展性研究,其目的是找出主题的发展。为这项研究数据获得的调查对象来自中苏拉威西省Buol Regency Paleleh区的玉米农民。数据分析方法使用不同的测试。分析结果表明,Buol Paleleh区的加速扶贫项目对玉米种植户的收入有显著影响。研究结果表明,Paleleh区政府实施的扶贫计划在降低加工成本方面具有专一性。结果表明,在中苏拉威西省Buol市Paleleh区实施的加速扶贫项目可以作为处理该地区社区扶贫的步骤之一。此外,它更有可能增加中苏拉威西省Buol Regency Paleleh区的玉米农民的收入。
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引用次数: 0
Indonesia's Food Security Challenges: How Food SOE Optimizes its Role? 印尼的粮食安全挑战:国有食品企业如何发挥其作用?
Pub Date : 2022-06-30 DOI: 10.54518/rh.2.3.2022.394-401
Maun Jamaludin
The problem of food security has always been an important and urgent concern for Indonesia. The greater uncertainty in food production, greater price volatility, increased demand due to population growth and rising incomes, uncertain climate change, and natural disasters are still latent problems. Strategic, sustainable, and comprehensive efforts that can overcome these challenges must be immediately carried out to ensure the availability of sufficient and equitable food availability. This article reviews the role of Bulog as a state-owned enterprise (SOE) established to ensure the availability and security of domestic food. With the presence of Bulog, it is hoped that food availability will be maintained at any time and place at affordable prices, especially for low-income households. Comprehensive food and agriculture policies that can respond to future challenges must be followed up in the form of policy implications in each sector and the implications of various relevant institutions. The food security system must be created based on efficient food self-sufficiency and optimal levels of buffer stocks. For this reason, the government must provide adequate policy support so that food self-sufficiency can be realized and Bulog can function optimally.
粮食安全问题一直是印度尼西亚的一个重要和紧迫关切。粮食生产的不确定性加大、价格波动加大、人口增长和收入增加导致需求增加、气候变化的不确定性以及自然灾害等仍是潜在问题。必须立即开展能够克服这些挑战的战略性、可持续和全面的努力,以确保提供充足和公平的粮食供应。本文回顾了Bulog作为一家国有企业(SOE)的作用,以确保国内食品的可用性和安全性。有了Bulog的存在,人们希望在任何时间和地点都能以可承受的价格获得食物,特别是对低收入家庭而言。能够应对未来挑战的全面粮食和农业政策必须以对每个部门的政策影响和各种相关机构的影响的形式加以跟进。粮食安全制度必须建立在有效的粮食自给自足和最佳缓冲库存水平的基础上。因此,政府必须提供足够的政策支持,以实现粮食自给自足,并使博客发挥最佳作用。
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引用次数: 3
Legal Justice Discourse on Land Rights in the Indonesian Constitution 印尼宪法中土地权的法律正义论述
Pub Date : 2022-06-30 DOI: 10.54518/rh.2.3.2022.402-416
Try Widiyono
As the Constitution observes, the purpose of the establishment of the Indonesian state is to achieve dignity and justice. One form of this justice is land rights. Until now, the land law is still a complicated discussion and often raises the pros and cons. This article aims to examine how the concept of land ownership in Indonesia is based on the state constitution. The method used in this research is normative-juridical law research with a descriptive-analytical approach. Under the Constitution, the state is not the owner but the land use and ownership regulator. The state’s function is to regulate the allocation and use of land as regulated in the Basic Agrarian Law (BAL). Thus, the law must be able to minimize the negative excesses of the development of land conflicts by creating the legal norms needed to protect people who may be harmed. The law must be able to control business transactions and economic development without having to leave the function of law to provide a sense of security and justice.
正如《宪法》所述,建立印度尼西亚国家的目的是实现尊严和正义。这种正义的一种形式是土地权。直到现在,土地法仍然是一个复杂的讨论,经常提出赞成和反对。本文旨在研究印度尼西亚的土地所有权概念是如何基于国家宪法的。本研究中使用的方法是规范-法律研究与描述-分析方法。根据《宪法》,国家不是土地的所有者,而是土地使用和所有权的监管者。国家的职能是按照《基本农业法》的规定,规范土地的分配和使用。因此,法律必须能够通过制定必要的法律规范来保护可能受到伤害的人民,从而尽量减少土地冲突发展的负面过度行为。法律必须能够控制商业交易和经济发展,而不必离开法律提供安全感和正义感的功能。
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引用次数: 0
Effectiveness of Enterprise Resource Planning on the Performance Quality of Food Company Employees in West Java 企业资源规划对西爪哇食品企业员工绩效质量的影响
Pub Date : 2022-06-30 DOI: 10.54518/rh.2.3.2022.417-426
T. Fauzi, Latifah Adnani, Maun Jamaludin
Implementing Enterprise Resources Planning (ERP) in the company is part of the company's internal business strengthening strategy to increase strong competitiveness and manage the company professionally. However, implementing ERP systems in some cases is considered a failure because the company does not achieve the goals set. This study aims to determine whether the implementation of the system in the company has a positive effect on employee performance. The models used to evaluate the impact of ERP system implementation are work quantity, work quality, work knowledge, collaborative creativity, dependability, initiative, and personal quality. The method used in this research is a descriptive, analytic and evaluative qualitative method by analyzing the impact of ERP system implementation on user performance components in food companies in West Java. The results obtained are that ERP implementation positively affects work quantity, work quality, knowledge, collaboration, creativity, dependence, initiative, and personal quality.
在公司实施企业资源规划(ERP)是公司内部业务强化战略的一部分,旨在增强公司的竞争力,实现公司的专业化管理。然而,实施ERP系统在某些情况下被认为是失败的,因为公司没有达到设定的目标。本研究旨在确定该制度在公司的实施是否会对员工绩效产生积极影响。用于评估ERP系统实施影响的模型有工作量、工作质量、工作知识、协同创造力、可靠性、主动性和个人素质。本研究采用描述性、分析性和评价性的定性方法,分析了西爪哇食品企业实施ERP系统对用户绩效组成部分的影响。得到的结果是ERP实施对工作量、工作质量、知识、协作、创造力、依赖性、主动性和个人素质有积极的影响。
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引用次数: 0
Foreign Direct Investment (FDI ) and Protecting Bangladeshi Worker's Human Rights 外国直接投资与保护孟加拉国工人的人权
Pub Date : 2022-06-30 DOI: 10.54518/rh.2.3.2022.435-443
Mohammad Belayet Hossain
It is the constitutional rights for every citizen to enjoy fundamental human rights. Despite ILO conventions, host countries like Bangladesh have failed to protect workers' human rights. In the name of business, the human rights of workers have been violated significantly in the poor host states. There are ample evidences, which show that their human rights were neglected by Multinational Enterprises (MNEs) or even by the host government. The objective of this study is to examine all the national laws and policies, FDI legislation, and BITs of Bangladesh that apply to labors to assess their adequacy, strength, weaknesses, and gaps in protecting the human rights of workers.
享有基本人权是每个公民的宪法权利。尽管有国际劳工组织的公约,但孟加拉国等东道国未能保护工人的人权。在商业的名义下,贫穷的东道国严重侵犯了工人的人权。有充分的证据表明,跨国企业甚至东道国政府忽视了他们的人权。本研究的目的是审查孟加拉国适用于劳工的所有国家法律和政策、外国直接投资立法和双边投资协定,以评估其在保护工人人权方面的充分性、优势、弱点和差距。
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引用次数: 0
Significance of Gender Equality in Economic Growth 性别平等在经济增长中的意义
Pub Date : 2022-04-30 DOI: 10.54518/rh.2.2.2022.374-380
U. Khasanah, H. Sasana
This article aims to conceptually describe the relationship between the importance of gender equality in economy. By using theoretical foundations in Production Function: Theory Development, the results showed that good economic activities must promote gender equality through various means, such as economic development, expanding job opportunities, increasing worker productivity, and urging a new job market. This growth can eliminate economic inefficiencies and increase women's and men's economic involvement. As income increases, the gender gap in health, learning, and nutrition tends to decrease.
本文旨在从概念上描述性别平等在经济中的重要性之间的关系。运用《生产函数:理论发展》的理论基础,结果表明,良好的经济活动必须通过经济发展、扩大就业机会、提高工人生产率、推动新的就业市场等多种手段促进性别平等。这种增长可以消除经济效率低下,增加妇女和男子对经济的参与。随着收入的增加,健康、学习和营养方面的性别差距趋于缩小。
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引用次数: 1
Corruption and Money Laundering Perspective of Criminal Law and Criminology 腐败与洗钱:刑法与犯罪学视角
Pub Date : 2022-04-29 DOI: 10.54518/rh.2.2.2022.363-373
M. S. E. Wangga, A. Wirawan, R. B. A. Kardono
Criminal acts of corruption and money laundering are increasingly complex, neat and sophisticated, carried out by educated people with the positions of Members of the DPR, DPRD, Heads of Institutions/Ministries, Governors, Mayors/Regents and Deputy Echelon I/II, judges, and private parties with various ages and come from different regions. The mode is through procuring goods and services, licensing, bribery, levies, budget abuse and money laundering. Social factors that encourage perpetrators to commit crimes can be explained through social exchange theory which shows that there is an abuse of office, doing something contrary to obligations and bribing bribes that lead to crimes in the field of corruption and money laundering. This fact is very close to the change in value orientation in the social life of everyone, whether it is law enforcement officers, state officials, or community members.
腐败和洗钱的犯罪行为日益复杂、整洁和精密,这些犯罪行为是由受过教育的人民民主共和国成员、人民民主共和国、各机构/部委负责人、省长、市长/摄政和一级/二级副梯队、法官和来自不同地区的不同年龄的私人团体实施的。其模式是通过采购商品和服务、发放许可证、贿赂、征税、滥用预算和洗钱。鼓励犯罪者犯罪的社会因素可以通过社会交换理论来解释,社会交换理论表明,在腐败和洗钱领域,存在滥用职权、违背义务、行贿等导致犯罪的行为。这一事实非常接近于每个人的社会生活中价值取向的变化,无论是执法人员、国家官员还是社区成员。
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引用次数: 0
Corporate Social Responsibility, Firm Size, Inflation, Interest Rate, and Exchange Rate on Stock Returns 企业社会责任、企业规模、通货膨胀、利率和股票收益的汇率
Pub Date : 2022-04-29 DOI: 10.54518/rh.2.2.2022.345-362
Yunita Rochmayasari
This study aims to examine the effect of partially and simultaneously between corporate social responsibility, firm size, inflation, interest rates, and exchange rates on stock returns. This research uses quantitative methods. The population in this study are all automotive and their components sub-sector companies listed on the Indonesia Stock Exchange from 2014 to 2018. The sample selection technique uses a purposive sampling method. The sample in this study was six automotive companies, and their components used quarterly data, so a total of 120 samples. The analysis technique used is multiple linear regression analysis with the help of SPSS software version 20. The partial analysis results show that corporate social responsibility and interest rates have a negative and not significant effect on stock returns. Firm size, inflation and exchange rates have a positive and not significant effect on stock returns. Simultaneously corporate social responsibility, firm size, inflation, interest rates, and exchange rates do not affect stock returns.
本研究旨在探讨企业社会责任、企业规模、通货膨胀、利率和汇率对股票收益的部分和同时影响。本研究采用定量方法。本研究的人口是2014年至2018年在印度尼西亚证券交易所上市的所有汽车及其零部件子行业公司。样本选择技术采用有目的的抽样方法。本研究样本为六家汽车公司,其组成部分采用季度数据,共120个样本。使用的分析技术是多元线性回归分析,帮助SPSS软件版本20。部分分析结果表明,企业社会责任和利率对股票收益的影响为负且不显著。企业规模、通货膨胀和汇率对股票收益有正向影响,但不显著。同时,企业社会责任、企业规模、通货膨胀、利率和汇率对股票收益没有影响。
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引用次数: 1
Analysis of Factors Affecting Inflation in Indonesia 2015 - 2020 2015 - 2020年印度尼西亚通货膨胀影响因素分析
Pub Date : 2022-04-29 DOI: 10.54518/rh.2.2.2022.330-344
Novaldo Yanescha Putra Yanescha
Inflation is the most important indicator of the economy, and the exchange rate always tries to be lower and stay stable. If the levels are going high and become unstable, that will reflect a general and continuous increase in the prices of goods and services, weakening purchasing power of the population and thereby reducing national income. As a result, the inflation rate must be under control, and the recent growth curve is visible. This study aims to analyze the factors that affect inflation in Indonesia for the 2015-2020 period and uses the Engel Granger (ECM) model error correction test to learn about the effect of variables such as currency supply and demand, interest rates and rate of exchange on inflation. The results conclude that it has a positive and significant effect on the inflation rate in Indonesia. At the same time, the Rupiah money supply is positive and insignificant compared to Indonesia’s inflation rate.
通货膨胀是经济最重要的指标,汇率总是试图降低并保持稳定。如果这一水平过高而变得不稳定,这将反映出商品和服务价格的普遍和持续增长,从而削弱人口的购买力,从而减少国民收入。因此,通货膨胀率必须得到控制,最近的增长曲线是可见的。本研究旨在分析印度尼西亚2015-2020年期间影响通货膨胀的因素,并使用Engel Granger (ECM)模型误差修正检验来了解货币供求、利率、汇率等变量对通货膨胀的影响。结果表明,它对印度尼西亚的通货膨胀率有积极而显著的影响。与此同时,印尼盾的货币供应量与印尼的通货膨胀率相比为正且微不足道。
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引用次数: 2
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Research Horizon
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