Pub Date : 2021-02-27DOI: 10.54518/rh.1.1.2021.1-6
N. Handani
The objective of this study was to obtain the views of muslim international student about importance of halal food. This study was conducted in South Korean cities having muslim international students. The research design used was qualitative conducted with interview and field study with participant sample of international students in South Korea. The results showed the key themes explanation of halal food, importance of halal food, halal food price. More specifically, the results presented that among all students answer that they must eat halal food. They have to eat halal food as in rules in their religious tenet. Besides that, this was is considered not just because of the rule, but also purposing their healthy, where they highly perceive that halal food also mean hygienic food. From the discussion, it can be concluded that even the halal price is expensive, and it is not a big deal for muslim. They will buy it even it’s expensive. The results practically useful for local and international marketers to assess their marketing to muslim consumer in non-muslim countries as it will be good opportunity for marketers to gain some profit by sell halal food and increasing the product price.
{"title":"Product Awareness of International Muslim Students in South Korea about the Importance of Halal Food","authors":"N. Handani","doi":"10.54518/rh.1.1.2021.1-6","DOIUrl":"https://doi.org/10.54518/rh.1.1.2021.1-6","url":null,"abstract":"The objective of this study was to obtain the views of muslim international student about importance of halal food. This study was conducted in South Korean cities having muslim international students. The research design used was qualitative conducted with interview and field study with participant sample of international students in South Korea. The results showed the key themes explanation of halal food, importance of halal food, halal food price. More specifically, the results presented that among all students answer that they must eat halal food. They have to eat halal food as in rules in their religious tenet. Besides that, this was is considered not just because of the rule, but also purposing their healthy, where they highly perceive that halal food also mean hygienic food. From the discussion, it can be concluded that even the halal price is expensive, and it is not a big deal for muslim. They will buy it even it’s expensive. The results practically useful for local and international marketers to assess their marketing to muslim consumer in non-muslim countries as it will be good opportunity for marketers to gain some profit by sell halal food and increasing the product price.","PeriodicalId":325622,"journal":{"name":"Research Horizon","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125595522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-27DOI: 10.54518/rh.1.1.2021.16-27
Azhar Ulwan
The purpose of this study is to determine the role of young online convection entrepreneurs in labor absorption and the obstacles faced by young online convection entrepreneurs as well as to analyze the implications of young online convection entrepreneurs in Bantul Regency on their family economic resilience. This research used a qualitative approach. Primary data is obtained from observations and in-depth interviews with 5 young entrepreneurs from 5 different online convection, namely Arto Convection, Apparelsae Convection, Convection San Project, ID Convection, and Indeepco Clothing. The data analysis technique used is interactive model data analysis. This study used data validity checking techniques, namely triangulation, and detailed description techniques. The results of the research showed that young entrepreneurs have a role in labor absorption and provide income to the owner convection. Some of the obstacles often encountered by young entrepreneurs of convection online are a constraint on the production, financial management, management of marketing, customer service online base, less qualified human resources constraints, and constraints background education entrepreneurs who are not majoring in business. Young online convection entrepreneurs have made several efforts to overcome these obstacles. Based on the analysis with the income contribution approach and the basic need approach, the impact of online convection makes the economic resilience of young entrepreneur families strong and resilient.
{"title":"Role of Young Entrepreneurs in Labor Absorptions and its Implications to Family Economic Resilience","authors":"Azhar Ulwan","doi":"10.54518/rh.1.1.2021.16-27","DOIUrl":"https://doi.org/10.54518/rh.1.1.2021.16-27","url":null,"abstract":"The purpose of this study is to determine the role of young online convection entrepreneurs in labor absorption and the obstacles faced by young online convection entrepreneurs as well as to analyze the implications of young online convection entrepreneurs in Bantul Regency on their family economic resilience. This research used a qualitative approach. Primary data is obtained from observations and in-depth interviews with 5 young entrepreneurs from 5 different online convection, namely Arto Convection, Apparelsae Convection, Convection San Project, ID Convection, and Indeepco Clothing. The data analysis technique used is interactive model data analysis. This study used data validity checking techniques, namely triangulation, and detailed description techniques. The results of the research showed that young entrepreneurs have a role in labor absorption and provide income to the owner convection. Some of the obstacles often encountered by young entrepreneurs of convection online are a constraint on the production, financial management, management of marketing, customer service online base, less qualified human resources constraints, and constraints background education entrepreneurs who are not majoring in business. Young online convection entrepreneurs have made several efforts to overcome these obstacles. Based on the analysis with the income contribution approach and the basic need approach, the impact of online convection makes the economic resilience of young entrepreneur families strong and resilient.","PeriodicalId":325622,"journal":{"name":"Research Horizon","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116770823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-27DOI: 10.54518/rh.1.1.2021.7-15
A. Riswanto
Competition intensity (CI), innovation capability (IC) and dynamic marketing capabilities (DMCs) are still an interesting problem for studies in scientific research. This study aims to determine the extent of the ability of innovation in mediating the effect of the intensity of competition on dynamic marketing skills. Quantitative descriptive becomes the method used in this study, with simple linear regression analysis and SPSS v 23 and Amos v. 23 software as a calculation tool, beginning with the measurement of the model using Confirmatory Factor Analysis (CFA) and Product of Coefficient Strategy analysis: Single Mediation Model, with a sample of 189 MSMEs engaged in the processing industry in Sukabumi. This study shows that the innovation capability variable (IC) can mediate the influence of competition intensity (CI) on dynamic marketing capabilities (DMCs) on MSMEs in Sukabumi, West Java, Indonesia in 2018.
竞争强度(CI)、创新能力(IC)和动态营销能力(dmc)一直是科研领域研究的热点问题。本研究旨在确定创新能力在中介竞争强度对动态营销技巧的影响的程度。定量描述成为本研究使用的方法，以简单的线性回归分析和SPSS v. 23和Amos v. 23软件作为计算工具，首先使用验证性因子分析(CFA)和系数乘积策略分析:单一中介模型对模型进行测量，样本为Sukabumi从事加工行业的189家中小微企业。研究发现，2018年印尼西爪哇苏卡umi中小微企业创新能力变量(IC)可以中介竞争强度(CI)对动态营销能力(DMCs)的影响。
{"title":"Competitive Intensity, Innovation Capability and Dynamic Marketing Capabilities","authors":"A. Riswanto","doi":"10.54518/rh.1.1.2021.7-15","DOIUrl":"https://doi.org/10.54518/rh.1.1.2021.7-15","url":null,"abstract":"Competition intensity (CI), innovation capability (IC) and dynamic marketing capabilities (DMCs) are still an interesting problem for studies in scientific research. This study aims to determine the extent of the ability of innovation in mediating the effect of the intensity of competition on dynamic marketing skills. Quantitative descriptive becomes the method used in this study, with simple linear regression analysis and SPSS v 23 and Amos v. 23 software as a calculation tool, beginning with the measurement of the model using Confirmatory Factor Analysis (CFA) and Product of Coefficient Strategy analysis: Single Mediation Model, with a sample of 189 MSMEs engaged in the processing industry in Sukabumi. This study shows that the innovation capability variable (IC) can mediate the influence of competition intensity (CI) on dynamic marketing capabilities (DMCs) on MSMEs in Sukabumi, West Java, Indonesia in 2018.","PeriodicalId":325622,"journal":{"name":"Research Horizon","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123598644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-27DOI: 10.54518/rh.1.1.2021.28-38
S. Wahyuni, Aurika Praninta
Airlines business growth rapidly in Indonesia and makes all of the airlines service company try to compete to be the best. Quality of service has been a key on marketing topic. Branding is one of the interesting topics for study also because branding is a competitive strategy. The purpose of this study is to examine influence of brand equity and service quality of purchase decision of Garuda Indonesia airlines. The samples for the study were 110 people who already using Garuda Indonesia airlines service at least once. Method of data collection using online questionnaire by Google Forms with Likert Scale 1-10. The techniques of data analysis using Structural Equation Modeling (SEM) AMOS program version 21.0 to verify the causality of two research hypothesis. The result of this research indicates that there was no influence between brand equity and purchase decision. Moreover, the research also indicates there was no influence between service quality and purchase decision.
{"title":"Influence of Brand Equity and Service Quality on Purchase Decisions on Garuda Indonesia Airline Services","authors":"S. Wahyuni, Aurika Praninta","doi":"10.54518/rh.1.1.2021.28-38","DOIUrl":"https://doi.org/10.54518/rh.1.1.2021.28-38","url":null,"abstract":"Airlines business growth rapidly in Indonesia and makes all of the airlines service company try to compete to be the best. Quality of service has been a key on marketing topic. Branding is one of the interesting topics for study also because branding is a competitive strategy. The purpose of this study is to examine influence of brand equity and service quality of purchase decision of Garuda Indonesia airlines. The samples for the study were 110 people who already using Garuda Indonesia airlines service at least once. Method of data collection using online questionnaire by Google Forms with Likert Scale 1-10. The techniques of data analysis using Structural Equation Modeling (SEM) AMOS program version 21.0 to verify the causality of two research hypothesis. The result of this research indicates that there was no influence between brand equity and purchase decision. Moreover, the research also indicates there was no influence between service quality and purchase decision.","PeriodicalId":325622,"journal":{"name":"Research Horizon","volume":"266 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124208475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-27DOI: 10.54518/rh.1.1.2021.39-46
Wahyu Ariyadi
This study aims to analyze the conditions of farm household food security levels and analyze the magnitude of the influence of factors such as farmer income, farmer education, farmer age, and number of family members on the level of food security of farm households in Sidorejo District, Salatiga City. This study uses data taken by survey methods and interviews with farmers as respondents. The number of samples used was 90 respondents, taken using the simple random sampling method in Pulutan Village, Kauman Kidul Village, and Blangkas Village as the areas where surveys and interviews were conducted with the largest number of farmer households registered in the Farmer Members Group in Sidorejo District. Data were analyzed using qualitative descriptive analysis, multiple linear regression analysis with the Ordinary Least Square (OLS) method, and the use of a proportion of food expenditure as an indicator for the level of food security of farm households. The analysis showed that statistically the factors of farmer income, farmer education, and the number of family members of the farmer had a significant effect on the level of food security of the household of the farmer, while the age factor of the farmer had no significant effect. Many as 55.56% of households have a proportion of food expenditure ≥ 60% or food insecurity. The rest, as much as 44.44% of households have food expenditure <60% or food security. Based on these results, the advice given is to increase farmers’ incomes by providing skills and training, as well as dissemination of policies on Sustainable Food Home Areas (KRPL).
{"title":"Empirical Analysis of Farmers Household Food Security Levels in Salatiga, Indonesia","authors":"Wahyu Ariyadi","doi":"10.54518/rh.1.1.2021.39-46","DOIUrl":"https://doi.org/10.54518/rh.1.1.2021.39-46","url":null,"abstract":"This study aims to analyze the conditions of farm household food security levels and analyze the magnitude of the influence of factors such as farmer income, farmer education, farmer age, and number of family members on the level of food security of farm households in Sidorejo District, Salatiga City. This study uses data taken by survey methods and interviews with farmers as respondents. The number of samples used was 90 respondents, taken using the simple random sampling method in Pulutan Village, Kauman Kidul Village, and Blangkas Village as the areas where surveys and interviews were conducted with the largest number of farmer households registered in the Farmer Members Group in Sidorejo District. Data were analyzed using qualitative descriptive analysis, multiple linear regression analysis with the Ordinary Least Square (OLS) method, and the use of a proportion of food expenditure as an indicator for the level of food security of farm households. The analysis showed that statistically the factors of farmer income, farmer education, and the number of family members of the farmer had a significant effect on the level of food security of the household of the farmer, while the age factor of the farmer had no significant effect. Many as 55.56% of households have a proportion of food expenditure ≥ 60% or food insecurity. The rest, as much as 44.44% of households have food expenditure <60% or food security. Based on these results, the advice given is to increase farmers’ incomes by providing skills and training, as well as dissemination of policies on Sustainable Food Home Areas (KRPL).","PeriodicalId":325622,"journal":{"name":"Research Horizon","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128877408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：