Mangrove ecotourism in the Mempawah coastal area began to be developed and initiated by local communities who are concerned in the sustainability of the mangrove ecosystem. This is also supported by the increasing number of tourists to visit ecotourism, so that the development of ecotourism needs to be supported by tourist attractiveness as well as learning to tourists to care about their environment in accordance with the principles of ecotourism namely responsible travel to natural areas, conserving the environment and improving the well-being of local people. This paper focuses on analyzing the potential value of community-based ecotourism objects and its attractiveness. The assessment indicator based on the guidelines for assessment of natural tourism attractiveness was used to assess the objects and attractiveness in three specific ecotourism locations which are managed by local communities in Mempawah, namely Pasir, Bakau, and Mendalok Village. This study involves the participation of tourists who have visited the ecotourism site. The study found that the potential value of the object and attractiveness mangrove ecotourism in Mempawah Area was 3,105 with an average score of 388 meaning that it ispotentially developed, and also increasing recommendations related to community-based ecotourism development.
{"title":"Analysis of Object and Attractiveness of Community-Based Ecotourism in Coastal Area of Mempawah Regency","authors":"E. Dolorosa, D. Kurniati","doi":"10.22146/ae.38857","DOIUrl":"https://doi.org/10.22146/ae.38857","url":null,"abstract":"Mangrove ecotourism in the Mempawah coastal area began to be developed and initiated by local communities who are concerned in the sustainability of the mangrove ecosystem. This is also supported by the increasing number of tourists to visit ecotourism, so that the development of ecotourism needs to be supported by tourist attractiveness as well as learning to tourists to care about their environment in accordance with the principles of ecotourism namely responsible travel to natural areas, conserving the environment and improving the well-being of local people. This paper focuses on analyzing the potential value of community-based ecotourism objects and its attractiveness. The assessment indicator based on the guidelines for assessment of natural tourism attractiveness was used to assess the objects and attractiveness in three specific ecotourism locations which are managed by local communities in Mempawah, namely Pasir, Bakau, and Mendalok Village. This study involves the participation of tourists who have visited the ecotourism site. The study found that the potential value of the object and attractiveness mangrove ecotourism in Mempawah Area was 3,105 with an average score of 388 meaning that it ispotentially developed, and also increasing recommendations related to community-based ecotourism development.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44487730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Melinjo chip is one of the typical foods in Yogyakarta made of melinjo nuts. The production center of melinjo chip is located in Banguntapan and Pajangan Sub Districts, Bantul District. The purpose of this study is to determine the efficiency of the supply chain measured with transportation model analysis. The number of respondents in this research was 50 producers of melinjo chip in Bantul District, taken by simple random sampling method. While the snawball sampling method was used to get 5 (five) collector traders, 5 (five) large traders and 26 (twenty six) melinjo chip retailers that taken by following melinjo chip sales distribution from the producer to Market of Piyungan, Demangan, Kotagede, Sentul, Beringharjo, Bantul, Legi, and Magelang. The supply chain actors of melinjo chip are melinjo farmers, melinjo chip producers, collecting traders, large traders, retailers, consumers, packaging producers, production workers, haulers, and firewood providers. The analysis of transportation model with minimum cost illustrates that Wirokerten Village from Banguntapan Sub District allocate the production of melinjo chip to Market of Beringharjo and Piyungan, while Potorono Village allocates the to Market of Demangan. Sendangsari and Triwidadi Village from Pajangan Sub District allocate the production of melinjo chip to Market of Beringharjo, while Guwosari Village allocates to Market of Beringharjo, Bantul, and Legi.
{"title":"The Efficiency of Melinjo (Gnetum gnemon L.) Chip Supply Chain in Bantul District, Province of Yogyakarta","authors":"S. Sunendar, D. Darwanto, I. Irham","doi":"10.22146/AE.34323","DOIUrl":"https://doi.org/10.22146/AE.34323","url":null,"abstract":"Melinjo chip is one of the typical foods in Yogyakarta made of melinjo nuts. The production center of melinjo chip is located in Banguntapan and Pajangan Sub Districts, Bantul District. The purpose of this study is to determine the efficiency of the supply chain measured with transportation model analysis. The number of respondents in this research was 50 producers of melinjo chip in Bantul District, taken by simple random sampling method. While the snawball sampling method was used to get 5 (five) collector traders, 5 (five) large traders and 26 (twenty six) melinjo chip retailers that taken by following melinjo chip sales distribution from the producer to Market of Piyungan, Demangan, Kotagede, Sentul, Beringharjo, Bantul, Legi, and Magelang. The supply chain actors of melinjo chip are melinjo farmers, melinjo chip producers, collecting traders, large traders, retailers, consumers, packaging producers, production workers, haulers, and firewood providers. The analysis of transportation model with minimum cost illustrates that Wirokerten Village from Banguntapan Sub District allocate the production of melinjo chip to Market of Beringharjo and Piyungan, while Potorono Village allocates the to Market of Demangan. Sendangsari and Triwidadi Village from Pajangan Sub District allocate the production of melinjo chip to Market of Beringharjo, while Guwosari Village allocates to Market of Beringharjo, Bantul, and Legi.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47248661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study is aimed to determine the channels, margins, and the level of marketing efficiency of rice in Sragen used monopoly index (MPI) and market integration. This study used primary data obtained from direct interview, and secondary data obtained from related institutions. The rice marketing channels were obtained by surveys and interviews with the snowball sampling methods. The data were analyzed using marketing channels ranging from rice mills to consumers. The results show that there are four marketing channels of rice with the most on channels 3 about 53.3%. The first channel is the shortest channel with the lowest marketing margin, but it is inapporopiate to conclude that the first channel is the most efficient channel. The highest marketing margin of rice marketing channels is at the medium/large rice mills, while the lowest is at the wholesalers. The MPI value of collecting traders is 2.00; 2.32 for medium/large rice mills; wholesalers is 1.47; and 1.75 for retailers. The comparison of MPI in each marketing institution shows that medium/large rice mill dominate rice marketing in Sragen. The correlation analysis of 0.952 means a “very strong” correlation between price at rice mills level and price at consumers level. Based on the marketing efficiency analysis using MPI and market integration, it shows that marketing of rice in Sragen has been integrated and efficient. The research recommends further analysis of rice marketing in other areas for rice marketing for rice mills or rice traders in Sragen.
{"title":"Rice Marketing Efficiency In Sragen Regency","authors":"A. Ulfa, M. Masyhuri","doi":"10.22146/AE.36442","DOIUrl":"https://doi.org/10.22146/AE.36442","url":null,"abstract":"This study is aimed to determine the channels, margins, and the level of marketing efficiency of rice in Sragen used monopoly index (MPI) and market integration. This study used primary data obtained from direct interview, and secondary data obtained from related institutions. The rice marketing channels were obtained by surveys and interviews with the snowball sampling methods. The data were analyzed using marketing channels ranging from rice mills to consumers. The results show that there are four marketing channels of rice with the most on channels 3 about 53.3%. The first channel is the shortest channel with the lowest marketing margin, but it is inapporopiate to conclude that the first channel is the most efficient channel. The highest marketing margin of rice marketing channels is at the medium/large rice mills, while the lowest is at the wholesalers. The MPI value of collecting traders is 2.00; 2.32 for medium/large rice mills; wholesalers is 1.47; and 1.75 for retailers. The comparison of MPI in each marketing institution shows that medium/large rice mill dominate rice marketing in Sragen. The correlation analysis of 0.952 means a “very strong” correlation between price at rice mills level and price at consumers level. Based on the marketing efficiency analysis using MPI and market integration, it shows that marketing of rice in Sragen has been integrated and efficient. The research recommends further analysis of rice marketing in other areas for rice marketing for rice mills or rice traders in Sragen.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48132854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The existence of the traditional market as a center of most people’s economic activities in Indonesian society has begun to be displaced by the modern market. Improvement in service quality is important in increasing consumers’ loyalty in order to retain them. The purposes of this research are: 1) to know the level of marketing mix of (Product, Price, Place, Promotion, People, Process, in 7P traditional market; 2) to know the level of traditional market consumer’s loyalty of and 3) to determine the relationship between marketing mix implementation with consumer’s loyalty. There were 180 traditional market consumers selected by incidental sampling method from 8 traditional markets in 6 districts among 5 provinces all over Indonesia. Checklists and Likert scale questionnaires were used as tools in this study. Descriptive method was used to analyze data. Based on analysis results, it is known that, according to the consumers, the level of marketing mix implementation in traditional markets is high with an average value of 74.07%. The marketing mix elements in order to arrange from the highest to the lowest level of implementation are respectively those termed People, Process, Physical Evidence, Price, Place, Product, and Promotion. The People element is the highest in level. This shows that traders’ friendliness, alacrity, and honesty are still the hallmarks of traditional markets. The Promotion element is the lowest in level because most of the merchants do not implement proper promotion. The average of consumers’ loyalty level in traditional markets is 77.61%, which is considered high in the category. The 7P’s marketing mix, except for the Product aspect, have a positive and significant correlation with consumer loyalty, but it is still relatively weak. The consumers would continue to repurchase in the traditional markets and recommend that others also shop there.
{"title":"Relationship of 7P Marketing Mix and Consumers' Loyalty in Traditional Markets","authors":"H. D. Anjani, I. Irham, L. R. Waluyati","doi":"10.22146/AE.36400","DOIUrl":"https://doi.org/10.22146/AE.36400","url":null,"abstract":"The existence of the traditional market as a center of most people’s economic activities in Indonesian society has begun to be displaced by the modern market. Improvement in service quality is important in increasing consumers’ loyalty in order to retain them. The purposes of this research are: 1) to know the level of marketing mix of (Product, Price, Place, Promotion, People, Process, in 7P traditional market; 2) to know the level of traditional market consumer’s loyalty of and 3) to determine the relationship between marketing mix implementation with consumer’s loyalty. There were 180 traditional market consumers selected by incidental sampling method from 8 traditional markets in 6 districts among 5 provinces all over Indonesia. Checklists and Likert scale questionnaires were used as tools in this study. Descriptive method was used to analyze data. Based on analysis results, it is known that, according to the consumers, the level of marketing mix implementation in traditional markets is high with an average value of 74.07%. The marketing mix elements in order to arrange from the highest to the lowest level of implementation are respectively those termed People, Process, Physical Evidence, Price, Place, Product, and Promotion. The People element is the highest in level. This shows that traders’ friendliness, alacrity, and honesty are still the hallmarks of traditional markets. The Promotion element is the lowest in level because most of the merchants do not implement proper promotion. The average of consumers’ loyalty level in traditional markets is 77.61%, which is considered high in the category. The 7P’s marketing mix, except for the Product aspect, have a positive and significant correlation with consumer loyalty, but it is still relatively weak. The consumers would continue to repurchase in the traditional markets and recommend that others also shop there.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42085943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yellow maize for animal feed is one of potential strategic commodities to be developed in Pacitan Regency, as a marginal area. The focusing question is whether this commodity generates competitiveness. This research aims: 1) to determine the private and social profitability, 2) to analyze competitiveness through comparative and competitive advantages, 3) to discuss effects of government policies on maize farming system. Data were analyzed by using the Policy Analysis Matrix (PAM) method. A sampling area was purposively selected, i.e. Pacitan Regency, while 102 maize farmers were proportionally selected as respondents. The research covers three seasons: rainy season I, rainy season II, and dry season. The result of analysis shows that in the rainy season II, maize farming in Pacitan generates private and social profits and competitiveness as indicated by the Private Cost Ratio (PCR) and the Domestic Resource Cost Ratio (DRCR) of less than one. The maize farming in the rainy season I and the dry season does not generate either profit or competitiveness. In general, the level of government protection of agricultural outputs is considered low but the protection of both tradable and non-tradable agricultural inputs is high. The government policy on agricultural outputs and inputs simultaneously does not protect maize farming effectively.
{"title":"The Policy Analysis Matrix in Measuring Competitiveness of Maize Farming System in Marginal Areas","authors":"L. Haryanto, M. Masyhuri, I. Irham","doi":"10.22146/AE.35964","DOIUrl":"https://doi.org/10.22146/AE.35964","url":null,"abstract":"Yellow maize for animal feed is one of potential strategic commodities to be developed in Pacitan Regency, as a marginal area. The focusing question is whether this commodity generates competitiveness. This research aims: 1) to determine the private and social profitability, 2) to analyze competitiveness through comparative and competitive advantages, 3) to discuss effects of government policies on maize farming system. Data were analyzed by using the Policy Analysis Matrix (PAM) method. A sampling area was purposively selected, i.e. Pacitan Regency, while 102 maize farmers were proportionally selected as respondents. The research covers three seasons: rainy season I, rainy season II, and dry season. The result of analysis shows that in the rainy season II, maize farming in Pacitan generates private and social profits and competitiveness as indicated by the Private Cost Ratio (PCR) and the Domestic Resource Cost Ratio (DRCR) of less than one. The maize farming in the rainy season I and the dry season does not generate either profit or competitiveness. In general, the level of government protection of agricultural outputs is considered low but the protection of both tradable and non-tradable agricultural inputs is high. The government policy on agricultural outputs and inputs simultaneously does not protect maize farming effectively.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42264712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to (1) identify the factors affecting the production of oil palm cultivation business by the smallholders and (2) identify the technical level as well as factors influencing business inefficiency of oil palm cultivation by the smallholders in Air Sugihan Sub District of Ogan Komering Ilir Regency, South Sumatera Province. This research uses the basic method of analytical descriptive method. The data were collected by way of observation and direct interviews in the field guided by a questionnaire. The research location was determined purposively, that is in Pangkalan Damai Village, Air Sugihan Sub-district, Ogan Komering Ilir Municipality, South Sumatera Province. Sampling was conducted using non probabilistic sampling method (purposive sampling). The research investigated 79 smallholder farmers of oil palm cultivation in Pangkalan Damai village of Air Sugihan Sub-district, Ogan Komering Ilir Municipality, South Sumatera Province. On the basis of the analysis, it is revealed that (1) the factors affecting the increase of palm production were labor, land area, TSP fertilizer, NPK fertilizer, organic fertilizer, herbicides and insecticides which also have an effect on decreasing palm production. (2) Palm plantation business was technically efficient with the average technical level of smallholder palm farmers in Air Sugihan Sub-district of Ogan Komering Ilir Municipality of 0.86090. Factors that decrease the technical inefficiency in smallholder palm cultivation in Air Sugihan Sub-district of Ogan Komering Ilir Regency were farmers’ education level. This information can be used by the goverment to improve technical efficiency through education in the form of counseling and training to increase production.
{"title":"Technical Efficiency Of Smallholders Of Oil Palm Cultivation In Ogan Komering Ilir","authors":"A. Fariani, J. Jamhari, A. Suryantini","doi":"10.22146/AE.34339","DOIUrl":"https://doi.org/10.22146/AE.34339","url":null,"abstract":"This study aims to (1) identify the factors affecting the production of oil palm cultivation business by the smallholders and (2) identify the technical level as well as factors influencing business inefficiency of oil palm cultivation by the smallholders in Air Sugihan Sub District of Ogan Komering Ilir Regency, South Sumatera Province. This research uses the basic method of analytical descriptive method. The data were collected by way of observation and direct interviews in the field guided by a questionnaire. The research location was determined purposively, that is in Pangkalan Damai Village, Air Sugihan Sub-district, Ogan Komering Ilir Municipality, South Sumatera Province. Sampling was conducted using non probabilistic sampling method (purposive sampling). The research investigated 79 smallholder farmers of oil palm cultivation in Pangkalan Damai village of Air Sugihan Sub-district, Ogan Komering Ilir Municipality, South Sumatera Province. On the basis of the analysis, it is revealed that (1) the factors affecting the increase of palm production were labor, land area, TSP fertilizer, NPK fertilizer, organic fertilizer, herbicides and insecticides which also have an effect on decreasing palm production. (2) Palm plantation business was technically efficient with the average technical level of smallholder palm farmers in Air Sugihan Sub-district of Ogan Komering Ilir Municipality of 0.86090. Factors that decrease the technical inefficiency in smallholder palm cultivation in Air Sugihan Sub-district of Ogan Komering Ilir Regency were farmers’ education level. This information can be used by the goverment to improve technical efficiency through education in the form of counseling and training to increase production.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42999929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study concerned here was aimed at determining the financial feasibility of vaname shrimp farming business in the Purworejo Regency. It used a descriptive method of analysis. The data analyzed were primary and secondary data. The research site was determined purposively (i.e., via purposive sampling) in the Purworejo District by considering the vaname shrimp cultivation there. The analysis used the financial feasibility analysis, Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit/Cost Ratio (Net B/C Ratio). The result concerning financial feasibility was obtained from the earnings of vaname shrimp farming business amounting to 1,415,992,500 IDR (Rp 1,415,992,500, with IDR or Rp referring to Indonesian rupiah as USD is to US dollar) with the total cost incurred in one year of production estimated to be 364,207,148 IDR, a revenue of 1,051,785,352 IDR, a profit of 999,196,084 IDR, an NPV (NPV>1 as criterion) of 2,539,407,216 IDR, an IRR (IRR>interest rate of 7.6% as criterion) of 98%, and a Net B/C Ratio (net B/C ratio>1 as criterion) of 2.01. Thus, from the results of the financial feasibility analysis, it could be concluded that the business of vaname shrimp farming in the Purworejo Regency is feasible to run. Based on the research concerned here, the suggestions that could be given concerning the activities of shrimp farming business are workforce training and guidance are given to improve the competitiveness of the farmers. Farmers must know about how to cultivate good fish with the quality of fishery products and becoming responsible farmers.
{"title":"Financial Feasibility Of The Vaname Shrimp Farming Business In The Purworejo Regency","authors":"Putri Makalingga, A. Suryantini, L. R. Waluyati","doi":"10.22146/AE.35979","DOIUrl":"https://doi.org/10.22146/AE.35979","url":null,"abstract":"The study concerned here was aimed at determining the financial feasibility of vaname shrimp farming business in the Purworejo Regency. It used a descriptive method of analysis. The data analyzed were primary and secondary data. The research site was determined purposively (i.e., via purposive sampling) in the Purworejo District by considering the vaname shrimp cultivation there. The analysis used the financial feasibility analysis, Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit/Cost Ratio (Net B/C Ratio). The result concerning financial feasibility was obtained from the earnings of vaname shrimp farming business amounting to 1,415,992,500 IDR (Rp 1,415,992,500, with IDR or Rp referring to Indonesian rupiah as USD is to US dollar) with the total cost incurred in one year of production estimated to be 364,207,148 IDR, a revenue of 1,051,785,352 IDR, a profit of 999,196,084 IDR, an NPV (NPV>1 as criterion) of 2,539,407,216 IDR, an IRR (IRR>interest rate of 7.6% as criterion) of 98%, and a Net B/C Ratio (net B/C ratio>1 as criterion) of 2.01. Thus, from the results of the financial feasibility analysis, it could be concluded that the business of vaname shrimp farming in the Purworejo Regency is feasible to run. Based on the research concerned here, the suggestions that could be given concerning the activities of shrimp farming business are workforce training and guidance are given to improve the competitiveness of the farmers. Farmers must know about how to cultivate good fish with the quality of fishery products and becoming responsible farmers.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45405485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Business on organic farming is now growing rapidly. Entrepreneurship competence has an important role in improving the organic business growth. Therefore, the objectives of this study are 1) to determine personal competence level such as self confidence, creative, risk taking, focus on problem solving, interpersonal ability, and readiness to learn, 2) to analyze technical competence level such as input creation skills, increasing production skills, and enhancing quality skills, and 3) to know the management competence levels namely general planning abilities, monitoring and evaluation, networking, customer management and marketing management. This study was conducted in Bantul, Sleman, and Kulon Progo Districts of Yogyakarta Province among organic rice, fruit, and vegetable farmers. A purposive technique was used to select 90 farmers. Normalized Rank Order method is applied to develop the scale, while Entrepreneurship Behavior Index (EBI) is used to assess the personal, technical, and management competence levels. The entrepreneurial dimension competence assumed different scale values from 5.72 to 1.00, with self confidence getting the highest scale. The result showed organic rice, fruit, and vegetable farmers have high in some of competence. Furthermore, it still need to be increased the management, personal, and technical competence among the organic farmers.
{"title":"Entrepreneurship Competence Level of Organic Farmers in Yogyakarta Province","authors":"Dian Galuh Pratita, I. Irham, J. Mulyo","doi":"10.22146/AE.35887","DOIUrl":"https://doi.org/10.22146/AE.35887","url":null,"abstract":"Business on organic farming is now growing rapidly. Entrepreneurship competence has an important role in improving the organic business growth. Therefore, the objectives of this study are 1) to determine personal competence level such as self confidence, creative, risk taking, focus on problem solving, interpersonal ability, and readiness to learn, 2) to analyze technical competence level such as input creation skills, increasing production skills, and enhancing quality skills, and 3) to know the management competence levels namely general planning abilities, monitoring and evaluation, networking, customer management and marketing management. This study was conducted in Bantul, Sleman, and Kulon Progo Districts of Yogyakarta Province among organic rice, fruit, and vegetable farmers. A purposive technique was used to select 90 farmers. Normalized Rank Order method is applied to develop the scale, while Entrepreneurship Behavior Index (EBI) is used to assess the personal, technical, and management competence levels. The entrepreneurial dimension competence assumed different scale values from 5.72 to 1.00, with self confidence getting the highest scale. The result showed organic rice, fruit, and vegetable farmers have high in some of competence. Furthermore, it still need to be increased the management, personal, and technical competence among the organic farmers.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49503474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The competition of various shopping centers in attracting consumers is getting more intense due to the increased consumer purchasing power. Many studies show that consumers are more interested to shop in a modern market, which has many attractive facilities, but only a few studies have examined the satisfaction of consumers shopping in traditional markets. The purpose of this study was to examine the level of customer satisfaction in traditional markets and to find out the priority strategies for improving traditional market performance. The data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Non-probability sampling was employed with an accidental sampling technique to as many as 180 customers in 8 traditional markets in Indonesia. Based on the research analysis, the CSI value obtained was 74.25%, showing that the customers were satisfied with the performance of traditional market merchants. The most considered marketing mix attribute to consumers in shopping was the friendliness of merchants when serving their consumers. This means that consumers did not only pay attention to the type of products purchased but also consider the services they received in the transaction. The priority strategy that needs to be done is to maintain the performance of attributes in Concentrate Here quadrant which consist of product availability, market hygiene, product price in line with expectations, lower product price, additional free product for certain quantity purchase, and discounted price from merchants.
{"title":"Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market","authors":"R. D. Kartikasari, I. Irham, J. Mulyo","doi":"10.22146/AE.35888","DOIUrl":"https://doi.org/10.22146/AE.35888","url":null,"abstract":"The competition of various shopping centers in attracting consumers is getting more intense due to the increased consumer purchasing power. Many studies show that consumers are more interested to shop in a modern market, which has many attractive facilities, but only a few studies have examined the satisfaction of consumers shopping in traditional markets. The purpose of this study was to examine the level of customer satisfaction in traditional markets and to find out the priority strategies for improving traditional market performance. The data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Non-probability sampling was employed with an accidental sampling technique to as many as 180 customers in 8 traditional markets in Indonesia. Based on the research analysis, the CSI value obtained was 74.25%, showing that the customers were satisfied with the performance of traditional market merchants. The most considered marketing mix attribute to consumers in shopping was the friendliness of merchants when serving their consumers. This means that consumers did not only pay attention to the type of products purchased but also consider the services they received in the transaction. The priority strategy that needs to be done is to maintain the performance of attributes in Concentrate Here quadrant which consist of product availability, market hygiene, product price in line with expectations, lower product price, additional free product for certain quantity purchase, and discounted price from merchants.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41708993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the leading commodities of livestock subsector in Riau Islands Province and to find out its growth structure. Location quotient (LQ), dynamic location quotient (DLQ), Klassen Typology (KT) and shift-share analysis (SSA) were applied in the analysis. The results at the subsector level shows that livestock becomes the leading subsector of agriculture in Riau Islands Province. At the commodity level, the livestock commodities used as research objects are selected based on relatively dominant production in Riau Islands Province, so it is expected to meet the representation in subsector. The selected commodities are: pig, broiler, cattle, goat, duck and egg of layer chicken. Pigs are the leading commodity in the livestock subsector in the Riau Islands Province. The growth structure of the livestock subsector is entirely positive in the economy. Livestock subsector has become the biggest contributor of GDP growth in agriculture sector in Riau Islands Province. All growth components of this subsector are positive and categorized in quadrant I (rapid growth) Klassen Typology. Likewise at the commodity level, the growth structure of leading commodities (pigs) are the same as the subsector level.
{"title":"Leading Commodities of Livestock Subsector in Riau Islands Province","authors":"A. Misbah, J. Mulyo, D. Darwanto","doi":"10.22146/AE.35709","DOIUrl":"https://doi.org/10.22146/AE.35709","url":null,"abstract":"This study aims to determine the leading commodities of livestock subsector in Riau Islands Province and to find out its growth structure. Location quotient (LQ), dynamic location quotient (DLQ), Klassen Typology (KT) and shift-share analysis (SSA) were applied in the analysis. The results at the subsector level shows that livestock becomes the leading subsector of agriculture in Riau Islands Province. At the commodity level, the livestock commodities used as research objects are selected based on relatively dominant production in Riau Islands Province, so it is expected to meet the representation in subsector. The selected commodities are: pig, broiler, cattle, goat, duck and egg of layer chicken. Pigs are the leading commodity in the livestock subsector in the Riau Islands Province. The growth structure of the livestock subsector is entirely positive in the economy. Livestock subsector has become the biggest contributor of GDP growth in agriculture sector in Riau Islands Province. All growth components of this subsector are positive and categorized in quadrant I (rapid growth) Klassen Typology. Likewise at the commodity level, the growth structure of leading commodities (pigs) are the same as the subsector level.","PeriodicalId":33120,"journal":{"name":"Agro Ekonomi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46188678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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