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Making Principles of Marketing Case Studies Tangible Through Computer-Aided Interactivity 通过计算机辅助交互使营销案例研究原理具体化
Pub Date : 1900-01-01 DOI: 10.58809/lary6408
M. O'Connor, T. Girard
A web-based principles of marketing case study module was developed over a two year period between marketing students and faculty and instructional design students, staff, and faculty. The module was tested with five sections of principles of marketing students to find out whether or not students perceive a difference in learning marketing concepts and problem-solving skills when working on a paper case with no interactivity versus a Web-based case study module with computer-aided interactivity. This study further investigated whether students find a web-based case more enjoyable than a paper case and if students are more likely to be interested in marketing as a field of study after using a web-based case study module than if they had only done a paper case. Although students indicated that the web-based interactive module enabled them to learn the marketing concepts significantly more easily than the paper case study, other findings showed unexpected results.
一个基于网络的营销原理案例研究模块是由市场营销专业的学生和教师以及教学设计专业的学生、员工和教师在两年的时间里开发出来的。该模块用市场营销学生原则的五个部分进行了测试,以了解学生在学习营销概念和解决问题的技能方面,在没有互动的纸质案例和有计算机辅助互动的基于网络的案例研究模块中,是否感觉到不同。本研究进一步调查了学生是否觉得网络案例比纸质案例更有趣,以及学生在使用网络案例研究模块后,是否比只做过纸质案例的学生更有可能对市场营销作为一个研究领域感兴趣。虽然学生们表示,网络互动模块使他们比纸质案例学习更容易学习营销概念,但其他研究结果却出乎意料。
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引用次数: 1
An Analysis of Branding HR Department Activities For Strategic Value Creation 品牌人力资源部门战略价值创造活动分析
Pub Date : 1900-01-01 DOI: 10.58809/snpz7629
Catherine Giunta
This study explored Human Resource Executives’ (HREs) perceptions of HR branding actions and found that branding human resources creates organizational value. Additionally, the company and human resource alignment appeared to affect human resource branding. Many participants described HR programs and services that were implemented in their companies. Most examples provided, though, did not include branding, per se, of those HR activities. This finding strongly suggests that human resource branding is in an early stage of development. The study revealed that HREs perceive that branding is a beneficial tool to facilitate the demonstration of human resource strategic value creation.
本研究探讨了人力资源主管(HREs)对人力资源品牌化行动的看法,发现品牌化人力资源创造了组织价值。此外,公司和人力资源的一致性似乎会影响人力资源品牌。许多参与者描述了他们公司实施的人力资源计划和服务。然而,提供的大多数例子本身并不包括这些人力资源活动的品牌化。这一发现有力地表明,人力资源品牌化还处于发展的早期阶段。研究显示,人力资源管理人员认为品牌是促进人力资源战略价值创造的有利工具。
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引用次数: 0
The Ins and Outs of Corporate Bankruptcy: Choosing Between Internal Development and External Demands 企业破产的来龙去脉:内部发展与外部需求之间的选择
Pub Date : 1900-01-01 DOI: 10.58809/tygz7619
William J. Donoher
This study examined the effects of resource development, resource dependence, and organizational legitimacy on the incidence of bankruptcy using a matched-pair sample of distressed organizations. Consistent with theoretical expectations, both related diversification and the level of discretionary assets at the firm’s disposal negatively related to bankruptcy. Legitimacy, measured by market valuation, mediated the latter relationship, but not the former, suggesting that proper use of internal competencies can offset pressure of lack of support from external constituents.
本研究以陷入困境的组织为样本,考察资源开发、资源依赖和组织合法性对破产发生率的影响。与理论预期一致,相关多元化和公司处置的可自由支配资产水平与破产负相关。以市场估值衡量的合法性调解了后一种关系,但没有调解前一种关系,这表明适当使用内部能力可以抵消缺乏外部成分支持的压力。
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引用次数: 0
An Integrative Analysis of Benjamin Bloom's Cognitive Domain and Bruce Tuckman's Developmental Model 本杰明·布鲁姆认知领域理论与布鲁斯·塔克曼发展模型的综合分析
Pub Date : 1900-01-01 DOI: 10.58809/vlsf3765
Reginald L. Bell, Wally Guyot, P. H. Martin, Robert Meier
The purpose of the study was two-fold: (1) Do small group settings benefit students? (2) How can professors enhance the group environment through task related instructions? A 33-item Group Learning on Development Survey (GOLDS) was used to integrate Bruce Tuckman’s developmental model with Benjamin Bloom’s cognitive domain. Norming and Performing variables (Factor 1) contributed 31 percent to the total scale variance; furthermore, knowledge, comprehension, and application task variables loaded on the Factor 2, for 9 percent of the total scale variance. Significant p
这项研究的目的有两个:(1)小组设置对学生有益吗?(2)教授如何通过任务相关的指导来改善小组环境?采用小组学习发展调查(GOLDS)对布鲁斯·塔克曼的发展模型和本杰明·布鲁姆的认知领域进行整合。规范和执行变量(因子1)贡献了总规模方差的31%;此外,知识、理解和应用程序任务变量加载在因子2上,占总规模方差的9%。显著p
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引用次数: 0
Countervailing Forces Affecting Japanese Telework Behavior 影响日本远程办公行为的反作用力
Pub Date : 1900-01-01 DOI: 10.58809/efjb3528
G. Kaupins, Kengo Usui
A literature review of Japanese and American research reveals several countervailing forces affecting Japanese telework behavior. Cultural characteristics such as collectivism, power distance, long-term orientation, uncertainty avoidance, masculinity and the need for face-to-face contact appear to negatively impact the amount of telework in Japan. Other negative influences include job design and legal limitations. New forces such as technology, commuting time, environmental needs, safety concerns, energy consumption, efficiency, productivity, societal changes, generational effects, supportive associations, company strategy, and government initiatives appear to increase Japanese telework. Though Japan has been slow in establishing telework in the 1990's, telework growth might be fast in the 2010's due to the new forces. Implications for future research are included.
对日本和美国研究的文献综述揭示了影响日本远程工作行为的几种抵消力量。集体主义、权力距离、长期导向、不确定性规避、男子气概和面对面接触的需求等文化特征似乎对日本的远程工作数量产生了负面影响。其他负面影响包括工作设计和法律限制。技术、通勤时间、环境需求、安全问题、能源消耗、效率、生产力、社会变化、代际效应、支持性协会、公司战略和政府举措等新力量似乎增加了日本的远程办公。虽然日本在20世纪90年代建立远程办公的速度很慢,但由于新的力量,远程办公的增长可能在2010年很快。包括对未来研究的启示。
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引用次数: 1
Rubrics, Writing Improvement, and Assessment: Gaining Leverage For Business Programs 规则、写作改进和评估:获得商业计划的杠杆作用
Pub Date : 1900-01-01 DOI: 10.58809/cjse8499
Anthony Tocco, C. Sasse, T. White
With business schools receiving pressure to demonstrate assurance of student learning in critical skills like communication, it becomes imperative for programs to gain leverage from course activities that can both provide formative feedback and aid in assessment. The focus of this paper is on the grading rubric; first, developing a conceptual model of how it might be used for course embedded assessment to achieve both writing improvement and assessment. Additionally, this paper will share a case study, including some tentative conclusions, of adopting a common rubric of its use in a particular course.
随着商学院承受着证明学生在沟通等关键技能学习方面的保证的压力,项目必须从课程活动中获得杠杆作用,既能提供形成性反馈,又能帮助评估。本文的重点是分级标准;首先,开发一个概念模型,说明如何将其用于课程嵌入式评估,以实现写作改进和评估。此外,本文将分享一个案例研究,包括一些初步结论,在一个特定的课程中采用一个共同的标题。
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引用次数: 0
An Examination of Forces Impacting Enrollment Levels In U.S. Colleges and Universities 影响美国高校招生水平的因素研究
Pub Date : 1900-01-01 DOI: 10.58809/xmza1077
Allen L. Webster
Over time the numbers of students who enter colleges and universities with the intent to further their academic careers has continued to rise sharply. This has placed a significant burden on our nation’s institutions of higher education. To meet this growing demand, academicians must understand what influences bear on enrollment levels and how these factors might provide insight to aid in the management process. This paper examines the trends in enrollment levels in our nation’s institutions and the forces that shape those enrollment levels. Data are collected for a sample of colleges and universities across the nation and a model is designed to identify those characteristics that might explain enrollment levels. This is accomplished by identifying those characteristics, both personal and institutional, that are associated with enrollment levels. In this manner, a demand function for education will be presented with enrollments serving as the response variable. Given the cross-sectional nature of the data Park’s rest is conducted to detect the presence of heteroscedasticity. Weighted Least Squares is then applied to the data to identify the proper functional form.
随着时间的推移,进入学院和大学的学生意图进一步发展他们的学术生涯的人数继续急剧上升。这给我国的高等教育机构带来了沉重的负担。为了满足这种不断增长的需求,学者们必须了解哪些因素对入学人数有影响,以及这些因素如何为管理过程提供帮助。本文考察了我国院校招生水平的趋势以及形成这些招生水平的力量。该研究收集了全国高校的样本数据,并设计了一个模型来确定这些特征,这些特征可能会解释入学率的高低。这是通过识别与入学水平相关的个人和机构特征来实现的。以这种方式,教育的需求函数将以入学率作为响应变量来表示。考虑到数据的横截面性质,进行Park的休息以检测异方差的存在。然后将加权最小二乘应用于数据以确定适当的函数形式。
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引用次数: 0
Firm Performance and Insider Trading: A Comparison Between Voluntary and Involuntary Bankruptcy Filings 公司绩效与内幕交易:自愿破产与非自愿破产的比较
Pub Date : 1900-01-01 DOI: 10.58809/zvbh1461
J. Donaldson, Robert A. Weigand
We compare the financial performance and insider trading characteristics of firms finding for voluntary bankruptcy with firms that are petitioned into bankruptcy involuntarily by their creditors. We find that shareholders of firms filing for voluntary bankruptcy experience significantly greater losses around the bankruptcy announcement than shareholders of involuntary filers. We also find that insiders of firms filing voluntarily are net sellers of their firm's shares in the years leading up to bankruptcy, vs. net buying by insiders of involuntary filers. Moreover, firms filing voluntary bankruptcy successfully reorganize less frequently and liquidate more frequently titan firms that file involuntary bankruptcy. These findings are consistent with the idea that corporate insiders in firms filing for voluntary bankruptcy have reduced incentives to maximize shareholder welfare throughout the Chapter 11 process compared with insiders of firms tit at are petitioned into bankruptcy by their creditors.
我们比较了自愿破产公司与债权人非自愿申请破产公司的财务绩效和内幕交易特征。我们发现,申请自愿破产的公司的股东在破产公告前后遭受的损失明显大于非自愿破产的股东。我们还发现,自愿申请破产的公司内部人士在破产前几年是公司股票的净卖家,而非自愿申请破产的公司内部人士是公司股票的净买家。此外,申请自愿破产的公司成功重组的频率较低,而申请非自愿破产的巨头公司则更频繁地进行清算。这些发现与以下观点是一致的:与债权人申请破产的公司内部人员相比,申请自愿破产的公司内部人员在整个破产法第11章程序中降低了最大化股东福利的动机。
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引用次数: 2
Oil and Water: Can Integrating Humanities and Management In The Business Classroom Improve Critical Thinking Skills? 油与水:在商业课堂中整合人文与管理能提高批判性思维能力吗?
Pub Date : 1900-01-01 DOI: 10.58809/ycwz1089
Lisa C. Lindley
Developing critical thinkers is an objective of businesses, higher education, and accrediting institutions. Business educators are challenged with how to teach critical thinking skills and how to evaluate the effectiveness of these methods. This quasi-experimental study used a pretest-posttest design with a control group to assess critical thinking skills in undergraduate business students enrolled in Organizational Behavior classes. The hypothesis was that using the humanities to teach business concepts would improve student critical thinking as assessed by the California Critical Thinking Skills Tests (CCTST). The literature revealed many case studies and how-to articles; however, there was a gap in quantitative analysis. The results of an ANOVA analysis showed a significant effect of teaching method on CCTST scores. This study represented an initial quantitative investigation of a pedagogical intervention aimed at impacting critical thinking in business students.
培养批判性思考者是企业、高等教育和认证机构的目标。商业教育工作者面临着如何教授批判性思维技能以及如何评估这些方法的有效性的挑战。本研究采用前测后测设计,以对照组为研究对象,对参加组织行为学课程的商科学生的批判性思维能力进行评估。根据加州批判性思维技能测试(CCTST)的评估,假设使用人文学科来教授商业概念可以提高学生的批判性思维。文献揭示了许多案例研究和指南文章;然而,在定量分析方面存在差距。方差分析结果显示,教学方法对高考成绩有显著影响。本研究代表了旨在影响商科学生批判性思维的教学干预的初步定量调查。
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引用次数: 0
Role of Implicit Personality Theory In Leadership Research 内隐人格理论在领导力研究中的作用
Pub Date : 1900-01-01 DOI: 10.58809/icus3419
Lawrence S. Silver, D. Silver
Implicit personality theory explains how individuals interpret the world around them including the events they experience and observe. Research in social and educational psychology indicates that one's implicit personality theory influences the extent to which one makes judgments about ability regarding the self and others. While some researchers have begun to apply the concept to organizational studies, this paper explains the value of extending that research into three areas important to leaders: (1) employee evaluation, (2) managerial feedback, and (3) work motivation.
内隐人格理论解释了个体如何解释他们周围的世界,包括他们所经历和观察到的事件。社会和教育心理学的研究表明,一个人的内隐人格理论会影响一个人对自我和他人能力的判断程度。虽然一些研究人员已经开始将这一概念应用于组织研究,但本文解释了将这一研究扩展到对领导者重要的三个领域的价值:(1)员工评估,(2)管理反馈,(3)工作动机。
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引用次数: 0
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Journal of Business and Leadership
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