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The geostrategy of the African Continental Free Trade Agreement (AFCFTA) and third parties: a focus on China 非洲大陆自由贸易协定(AFCFTA)与第三方的地缘战略:以中国为焦点
Pub Date : 2022-07-29 DOI: 10.21303/2504-5571.2022.002460
J. Joseph
The primary objective of this article is to interrogate Sino-Africa Relations and questions if Africa a passive receiver of both Chinese and Western influence? This paper is divided into four sections. The first section of the paper outlines the African Continental Free Trade Agreement. It is followed by a discussion of the political factors, driving Africa's desire for greater integration. The second section explains the potential trade impacts of the AfCFTA on African states and illustrates the rationale and appetite for the AfCFTA. Section three examines bilateral relations with third-parties, with a focus on China, speculating about the future of Sino-African trade relations and the AfCFTA. Finally, section four concludes the study. The discussion and findings suggest the following. Firstly, that African officials perceive the role of China in a positive light, and China is seen as a fellow developing country. Secondly, African leaders laud China for its contribution to the growth of African nations. Thirdly, however, China is criticized for poor working conditions, China is seen to negotiate unfair deals and for some scholars China perpetuates the neo-colonial relationship and, in some countries, there have been violent protests against China. This study encompassed a qualitative, exploratory approach, which relied heavily on both primary and secondary sources of data.
本文的主要目的是质疑中非关系,并质疑非洲是否被动接受了中国和西方的影响?本文共分为四个部分。论文的第一部分概述了非洲大陆自由贸易协定。接下来是对政治因素的讨论,这些因素促使非洲渴望更大程度的一体化。第二部分解释了非洲大陆自由贸易区对非洲国家的潜在贸易影响,并说明了非洲大陆自由贸易区的基本原理和需求。第三部分考察了与第三方的双边关系,重点是中国,并对中非贸易关系和非洲自贸协定的未来进行了推测。最后,第四部分是对本研究的总结。讨论和研究结果表明:首先,非洲官员以积极的眼光看待中国的作用,中国被视为一个发展中国家。第二,非洲领导人赞赏中国为非洲国家发展作出的贡献。然而,第三,中国因恶劣的工作条件而受到批评,中国被视为谈判不公平的交易,对一些学者来说,中国使新殖民主义关系永久化,在一些国家,发生了针对中国的暴力抗议活动。这项研究包括定性的、探索性的方法,主要依赖于第一手和第二手的数据来源。
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引用次数: 0
Assessing the conditions and ingridients of political clientelism within the South African context 评估南非背景下政治庇护主义的条件和成分
Pub Date : 2022-07-29 DOI: 10.21303/2504-5571.2022.002515
Namane Dickson Masemola, M. M. Selepe
The study examines the conditions, associated with political clientelism, as well as the ingredients of clientelism within the South African context. The study brings the understanding about the relationship between politicians who go out on a periodic basis to canvass for votes and then not much happens in the lives of ordinary people. Despite this, a large number of the same politicians is re-elected to another five-year term. The broad argument in this study is that there seems to be an observable patronage type of relationship between elected parties (politicians) and citizens, and that no matter what service delivery challenges citizens confront (coupled with violent protest in some cases), voting patterns do not change much come election time. The study adopted a conceptual approach, relying on secondary data. Clientelism refers to the relationship that exists between citizens/voters (clients) and politicians (patrons) who make electoral promises in order to gain office. The first section describes what clientelism entails, followed by a discussion of clientelism’s relevance to the present study. Then, anecdotal evidence from the research site will be examined to demonstrate some elements of clientelism, as well as its significance and utility in examining service delivery challenges in local government. Following that, essential components of democratic states will be explored because they have an impact on available research evidence, showing clientelistic elements are prevalent in democracies around the world. The chapter's closing will shed some light on how leadership will be approached in this study, which stems from the fact that leadership is a key concept in this research and is implied in clientelism
该研究考察了与政治庇护主义有关的条件,以及南非背景下庇护主义的成分。这项研究让人们理解了政治家之间的关系,他们定期出去拉票,然后在普通人的生活中发生的事情不多。尽管如此,许多同样的政客再次当选为下一个五年任期。本研究的广泛论点是,当选政党(政治家)和公民之间似乎存在一种可观察到的赞助型关系,无论公民面临什么样的服务提供挑战(在某些情况下加上暴力抗议),投票模式在选举时不会发生太大变化。该研究采用了概念性方法,依赖于二手数据。Clientelism指的是存在于公民/选民(客户)和政客(赞助人)之间的关系,后者为了获得职位而做出选举承诺。第一部分描述了庇护主义的内涵,随后讨论了庇护主义与本研究的相关性。然后,研究现场的轶事证据将被检查,以证明庇护主义的一些因素,以及其在检查地方政府服务提供挑战中的意义和效用。接下来,将探讨民主国家的基本组成部分,因为它们对现有的研究证据有影响,表明庇护主义因素在世界各地的民主国家普遍存在。本章的结尾将揭示一些关于领导力将如何在本研究中接近,这源于领导力是本研究中的一个关键概念,并隐含在clientelism这一事实
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引用次数: 0
The impact of social media as a strategic approach to corporate communication when handling crises at a selected South African bank 在南非某银行处理危机时,社交媒体作为企业沟通的战略方法的影响
Pub Date : 2022-07-29 DOI: 10.21303/2504-5571.2022.002489
Evelynne Jane Chotia, Anton M. Pillay, Jeremiah Madzimure
This study investigates the impact of social media as a strategic approach to corporate communication when handling crises at Bank X in the Gauteng province of South Africa. The study had three over-arching objectives; to determine the challenges that are encountered when handling crises about communication at Bank X, to determine if the leadership has the willingness to change their approach when formulating the strategy; to determine if social media has an impact on strategy formulation of crisis communication at Bank X; and lastly to make recommendations to Bank X’s leadership on how to incorporate the social media component as a communication approach to effectively handle crises. This research followed a qualitative research approach through one-on-one Microsoft Teams in-depth interviews with 10 participants. The study, through the analysis of the primary data, secondary data, and literature reviews, underpins and supports that there is an opportunity for Bank X to incorporate social media as a strategic element to the crisis communication strategy. The organisation’s crisis communication strategy needs to incorporate social media from a strategic perspective for it to be ahead of the curve when a crisis emerges online. The implications for Bank X are a lesson in the evolution of technology in the communication space and how imperative it is for the bank to evolve.
本研究调查了在南非豪登省的X银行处理危机时,社交媒体作为企业沟通的战略方法的影响。这项研究有三个总体目标;确定X银行在处理沟通危机时遇到的挑战,确定领导层在制定战略时是否愿意改变他们的方法;确定社交媒体对X银行危机传播策略制定的影响;最后向X银行的领导层提出建议,如何将社交媒体成分作为一种沟通方式,有效地处理危机。本研究采用了一种定性研究方法,通过一对一的微软团队对10名参与者进行深入访谈。本研究通过对主要数据、次要数据和文献综述的分析,巩固并支持X银行有机会将社交媒体作为危机传播战略的战略要素。组织的危机传播策略需要从战略角度将社交媒体纳入其中,以便在网络危机出现时处于领先地位。对X银行的影响是通信领域技术发展的一个教训,以及银行发展的必要性。
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引用次数: 0
Television as a source of COVID-19 information: a qualitative inquiry into the experiences of the deaf during the pandemic 电视作为COVID-19信息来源:对大流行期间聋人经历的定性调查
Pub Date : 2022-07-29 DOI: 10.21303/2504-5571.2022.002316
O. Adigun, P. A. Mosia, C. Olujie
Coronavirus disease (COVID-19) came as a rude shock to all. Its emergence was sudden and its attendant effects on psychosocial adjustment of all citizens especially among the Deaf were traumatic. Thus, the need to access the required information about the virus became necessary. While information about COVID-19 came from various media sources, television as an audio-visual material remains one of the most reliable sources of COVID-19 to the deaf. However, issues of quality assurance and comprehensibility of televised COVID-19 related information remain a concern among the deaf during the pandemic. Thus, as there is scarcity of research reports on such circumstances among the deaf, this study explores the perceived quality of and comprehensibility of televised sign language interpreted COVID-19 briefing by the Nigerian deaf. The motor theory of sign language perception was used as a theoretical lens in this study. An individualised semi-structured interview was used to gather data that was used to achieve an answer to the research objectives. Thematic content analysis was employed for data analysis. The following themes resulted from the analysis: visibility, incomplete interpretation, Camera handlers’/Television stations’ inadequate knowledge of deafness and deaf communication processes and partial comprehension of interpreted COVID-19 briefings. Camera handlers and technical crew must ensure adequately illuminated interpreters space and a contrasting backdrop of picture-in-picture is ensured. Also, SLIs should endeavour to use a transparent face shield or adopt the 1.5m–2.5m physical distancing rule
冠状病毒病(COVID-19)的到来震惊了所有人。它的出现是突然的,它对所有公民特别是聋人的心理社会适应的影响是创伤性的。因此,有必要获取有关该病毒的必要信息。虽然有关COVID-19的信息来自各种媒体来源,但电视作为视听材料仍然是聋人了解COVID-19的最可靠来源之一。然而,在大流行期间,电视转播的COVID-19相关信息的质量保证和可理解性问题仍然是聋人关注的问题。因此,由于缺乏关于聋人这种情况的研究报告,本研究探讨了尼日利亚聋人用电视手语翻译的COVID-19简报的感知质量和可理解性。本研究以手语知觉的运动理论为理论视角。一个个性化的半结构化访谈被用来收集数据,用于实现对研究目标的回答。数据分析采用主题内容分析法。分析得出以下主题:能见度、不完整的解释、摄像机处理人员/电视台对聋人和聋人沟通过程的了解不足,以及对解释后的COVID-19简报的部分理解。摄像师和技术人员必须确保充分照明的口译员空间,并确保画中画的对比背景。此外,sli应尽量使用透明面罩或采用1.5m-2.5m物理距离规则
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引用次数: 1
Same yardstick, different results: efficacy of rubrics in science education assessment 相同的尺度,不同的结果:科学教育评价中标准的有效性
Pub Date : 2022-07-29 DOI: 10.21303/2504-5571.2022.002455
Erasmos Charamba, Nkhululeko Dlamini-Nxumalo
Assessments have become integral to today's teaching and learning. Within the world of assessments, there are two paramount ideologies at work: assessments for learning and assessments of learning. The latter are typically administered at the end of a unit or grading period and evaluate a student’s understanding by comparing their achievement against a class, nationwide benchmark, or standard. The former assesses a student’s understanding of a skill or lesson during the learning and teaching process. Assessment for learning enables teachers to collect data that will help them adjust their teaching strategies, and students to adjust their learning strategies. In order to achieve this goal, teachers can make use of several assessment tools, such as concept maps, oral presentations, peer review, portfolios, examinations, written reports, and rubrics. The use of rubrics not only makes the teacher’s standards and result grading explicit but can give students a clear sense of what the expectations are for a high level of performance on a given science assignment. In this study, quantitative data were collected from tasks, assessed by 10 teachers who were purposefully sampled; while qualitative data were collected from interview responses of the same teachers to explore the extent of uniformity in the use of rubrics. The researchers compared and analyzed the different scores, allocated by the respective participants, and analyzed the qualitative data using qualitative data analysis. The study suggests that if interpreted and used well, rubrics support learning by enabling an efficient, consistent, objective, and quick way of assessing students’ work thereby facilitating learning.
评估已成为当今教与学不可或缺的一部分。在评估的世界里,有两种最重要的意识形态在起作用:学习评估和学习评估。后者通常在一个单元或评分期结束时进行,通过将学生的成绩与班级、全国基准或标准进行比较来评估学生的理解能力。前者评估学生在学习和教学过程中对技能或课程的理解。学习评估使教师能够收集数据,帮助他们调整教学策略,帮助学生调整学习策略。为了实现这一目标,教师可以使用几种评估工具,如概念图、口头报告、同行评议、作品集、考试、书面报告和大纲。规则的使用不仅使教师的标准和结果评分明确,而且可以让学生清楚地了解在给定的科学作业中,对高水平表现的期望是什么。在本研究中,从任务中收集定量数据,有目的地抽样10名教师进行评估;而定性数据是从同一位教师的访谈回应中收集的,以探索在使用标题的一致性程度。研究人员比较和分析了各个参与者分配的不同分数,并使用定性数据分析来分析定性数据。研究表明,如果解释和使用得当,标题可以通过有效、一致、客观和快速的方式评估学生的学习,从而促进学习,从而支持学习。
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引用次数: 0
An insight into the socio-psycho contexts and modus operandi of South Africa’s worst serial killers over time 随着时间的推移,深入了解南非最严重的连环杀手的社会心理背景和作案手法
Pub Date : 2022-07-29 DOI: 10.21303/2504-5571.2022.002510
Shaka Yesufu
Over the years, several myths have been peddled within societies and academic circles in relation to exploring the mysterious lives of serial killers. Socio-psycho factors have been used to explain some of their criminal behaviour. Some mythologies about serial killers are that most of them are loners, abused children, and sexually motivated killers. Some researchers have also attributed mental challenges, drugs, and alcohol as possible motives for serial killers. In some instances, some serial killers have confessed to heard unknown controlling voices, urging them to kill their victims. We are not in a rational or neutral position to know whether voices, hearing by serial killers, are actually factual experiences or not. However, to enter a plea of insanity for murder is widely known with the criminal law field. This is the reason why in some cases, offenders are accessed to ascertain their fitness to stand trial. This article deals with a very serious challenging crime and highlights the safety of citizens. The article has three aims, first, to explore and debunk the secretive world of serial killers. Second, to explore the serial killer’s motives and modus operandi. Third, to highlight the dangers serial killers pose to society. Some of the findings are that serial killer does not always live a life of a loner, and some understudy of serial killers found out some of them live a family life. Several serial killers were abused as children and from dysfunctional families and social backgrounds. Most serial killers are men and there is a patriarchal domineering and controlling personality, ascribed to serial killers
多年来,关于探索连环杀手的神秘生活,在社会和学术界流传着一些神话。社会心理因素被用来解释他们的一些犯罪行为。一些关于连环杀手的神话是,他们中的大多数是孤独的人,受虐待的儿童和性动机的杀手。一些研究人员还认为,心理挑战、毒品和酒精可能是连环杀手的动机。在某些情况下,一些连环杀手承认听到了未知的控制声音,敦促他们杀死受害者。我们无法理性或中立地判断连环杀手听到的声音是否是真实的经历。然而,在刑法领域,以精神错乱为由进行谋杀辩护是众所周知的。这就是为什么在某些情况下,要接触罪犯以确定他们是否适合接受审判。这篇文章处理了一个非常严重的具有挑战性的犯罪,并强调了公民的安全。这篇文章有三个目的,第一,探索和揭露连环杀手的秘密世界。第二,探究连环杀手的动机和作案手法。第三,强调连环杀手给社会带来的危险。其中一些发现是连环杀手并不总是过着孤独的生活,一些连环杀手的替身发现他们中的一些人过着家庭生活。几名连环杀手在儿童时期受到虐待,来自不正常的家庭和社会背景。大多数连环杀手都是男性,他们有一种家长式的霸道和控制欲,这被归咎于连环杀手
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引用次数: 0
Comprehending stakeholders’ involvement in the integrated development planning process as a tool for improved community participation 理解利益相关者对综合发展规划过程的参与,将其作为改善社区参与的工具
Pub Date : 2022-07-29 DOI: 10.21303/2504-5571.2022.002426
J. Mamokhere, D. Meyer
This study is primarily aimed at comprehending the key stakeholders, involved in applying the Integrated Development Planning (IDP) process for improved community participation in the Tzaneen municipal area. It is argued in this study, that the IDP is centred on the priorities and desires of the communities. Communities have the opportunity to engage in identifying their most desired needs. The IDP process requires all stakeholders who live and do business within a municipal jurisdiction to partake in the design and execution of the municipal development plan, also known as the IDP. This study is grounded in the ladder of citizen participation theory, pioneered by Arnstein Sherry in 1969. Arnstein (1969)'s ladder of citizen participation theory talks about community involvement in the planning process in the United States. This empirical study was conducted in the Tzaneen municipal area, South Africa, and four hundred and ten (410) participants were sampled in the area through probability and non-probability sampling techniques. The study adopted a mixed-method research approach. The data was collected and analysed until saturation was reached. Data were collected using surveys, semi-structured interviews, and a review of existing literature. This study revealed that more than half (56 %) of participants indicated that they were not consulted and encouraged to participate in the IDP process as relevant stakeholders. Consultation of stakeholders is often inadequate. Most of the participants are dissatisfied with their representatives' manner and level of involvement, and they do not feel well represented. This study concludes by recommending that municipalities adhere to the Municipal Systems Act (2000) and the Republic of South Africa (1996) Constitution, both of which require municipalities to actively involve stakeholders in the planning process to provide services sustainably and satisfactory. The Batho Pele principles should be followed to guarantee a harmonious relationship between the municipality and its stakeholders. Stakeholders will have reasonable expectations regarding service delivery due to effective consultation.
本研究的主要目的是了解应用综合发展规划(IDP)过程以改善Tzaneen市区社区参与的关键利益相关者。本研究认为,国内流离失所者以社区的优先事项和愿望为中心。社区有机会参与确定他们最期望的需求。IDP过程要求在市政管辖范围内生活和经商的所有利益相关者参与市政发展计划(也称为IDP)的设计和执行。本研究的基础是1969年由Arnstein Sherry提出的公民参与阶梯理论。阿恩斯坦(1969)的公民参与阶梯理论探讨了美国规划过程中的社区参与。本实证研究在南非的Tzaneen市区进行,通过概率和非概率抽样技术对410名参与者进行了抽样。本研究采用混合研究方法。数据被收集和分析,直到达到饱和。通过调查、半结构化访谈和对现有文献的回顾来收集数据。这项研究表明,超过一半(56%)的参与者表示,没有征求他们的意见,也没有鼓励他们作为利益相关者参与国内流离失所者进程。利益相关者的协商往往是不充分的。大多数参与者对他们的代表的态度和参与程度不满意,他们觉得没有得到很好的代表。本研究最后建议市政当局遵守《市政系统法案》(2000年)和《南非共和国宪法》(1996年),两者都要求市政当局积极让利益相关者参与规划过程,以提供可持续和令人满意的服务。应该遵循巴多贝利原则,以确保市政当局与其利益相关者之间的和谐关系。通过有效的协商,利益相关者对服务的提供有合理的期望。
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引用次数: 3
How fourth industrial revolution skillsets mediate the relationship between work integrated learning, graduate employability, and future job 第四次工业革命的技能组合如何调解工作综合学习、毕业生就业能力和未来工作之间的关系
Pub Date : 2022-07-29 DOI: 10.21303/2504-5571.2022.002425
W. Adegbite, C. Govender
The emerging work context of the fourth industrial revolution (4IR) has increased the industry's calls for future-capable graduates who can demonstrate digital literacy and innovation knowledge, and other behavioural competencies for employability. Gaps between work integrated learning (WIL) and 4IR competencies in driving graduates' transition to the employment of the future exist in the literature. With a structural equation modelling (SEM) approach, this study examines the nexus between WIL, graduate employability, and future job. It further examines whether 4IR skillsets can boost (mediate) the effectiveness of WIL in enhancing graduate employability. With a correlational non-experimental research design, 375 engineering students from two universities in Nigeria were sampled. A composite-based SEM, comprising measurement and structural assessment model, was used to test the hypothesized model, implemented in SmartPLS software version 3.3.3. The instrument's validity and reliability were established through hetero trait – Mono trait ratio and average variance extracted. The structural model analysis rejected three hypotheses, testing direct relationships between WIL, graduate employability, and future job. Findings showed that WIL had a positive and significant relationship with graduate employability, 4IR skillset, and future job. It was established, that the 4IR skillset plays a considerable role and positively mediates the relationship between WIL and graduate employability. The study offers important insights on WIL as a strategy for developing graduate employability to prepare students for employment in the digital era
第四次工业革命(4IR)新出现的工作环境增加了该行业对具有未来能力的毕业生的需求,这些毕业生能够展示数字素养和创新知识,以及其他有助于就业的行为能力。在推动毕业生向未来就业过渡方面,工作整合学习(WIL)和4IR能力之间存在差距。本研究采用结构方程模型(SEM)的方法,探讨了劳动技能、毕业生就业能力和未来工作之间的关系。它进一步研究了第四次工业革命技能是否可以提高(中介)劳动结合在提高毕业生就业能力方面的有效性。采用相关的非实验研究设计,对尼日利亚两所大学的375名工科学生进行了抽样。使用基于复合的扫描电镜,包括测量和结构评估模型,来检验假设模型,在SmartPLS软件版本3.3.3中实现。通过提取异性状-单性状比值和平均方差,建立了仪器的效度和信度。结构模型分析拒绝了三个假设,检验了劳动技能、毕业生就业能力和未来工作之间的直接关系。研究结果显示,工学结合与毕业生就业能力、第四次工业革命技能和未来就业有显著正相关。研究发现,第四次工业革命技能在劳动力劳动与毕业生就业能力之间起着重要的中介作用。该研究提供了重要的见解,将工学结合作为培养毕业生就业能力的战略,为学生在数字时代的就业做好准备
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引用次数: 0
Knowledge production and information dissemination: challenges faced by new and upcoming researchers 知识生产和信息传播:新研究者和未来研究者面临的挑战
Pub Date : 2022-05-31 DOI: 10.21303/2504-5571.2022.002446
Manoko Kamogelo, Malatji Thabiso Lucky
Knowledge production means the gathering of related activities in the university that has to do with producing new knowledge. The emerging researchers find it so hard and difficult to engage in scientific and contribute to knowledge production because of lack of know how.Therefore, it is fundamentally importance, that the emerging researchers are made aware of the challenges that they will experience in the research process. It is not only the responsibility of researchers to produce knowledge, respondents in any research undertaken also make a greater contribution. That is why it is important that those in public sector understand the role that they play in research. Without their inputs this kinds of research would not be a success. This is a scientific way of contributing to the body of knowledge by academic staff and students.The academic community is continually conversing about knowledge and the many forms it takes, as well as ways of thinking about how to organise and arrange knowledge into categories, such as disciplines. This paper focuses on the challenges upcoming or first-time researchers experience when researching in order to make contribution into the body of knowledge. However, there are obstacles in the process that impede progress, making it impossible to produce knowledge and disseminate information to the communities.Therefore, this paper also discusses the process of knowledge production in the context of research, data collection, sampling challenges, arranging for interviews, fatigue by both researcher and respondents and finding the respondents to participate in the study.
知识生产是指在大学中产生新知识的相关活动的集合。新兴的研究人员发现,由于缺乏知识,他们很难从事科学研究并为知识生产做出贡献。因此,让新兴研究人员意识到他们在研究过程中将遇到的挑战是至关重要的。产生知识不仅是研究者的责任,被调查者在任何研究中所承担的也要做出更大的贡献。这就是为什么公共部门的人了解他们在研究中所扮演的角色是很重要的。没有他们的投入,这类研究就不会成功。这是学术人员和学生对知识体系做出贡献的一种科学方式。学术界一直在讨论知识和它的多种形式,以及如何将知识组织和排列成学科等类别的思考方式。本文将重点讨论初涉或即将进入研究领域的学者在研究过程中遇到的挑战,以期为知识体系做出贡献。然而,在这一进程中存在着阻碍进展的障碍,使得不可能产生知识和向社区传播信息。因此,本文还讨论了在研究背景下的知识生产过程,数据收集,抽样挑战,安排访谈,研究者和受访者的疲劳以及寻找受访者参与研究。
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引用次数: 1
The challenges in employing digital marketing as a tool for improving sales at selected retail stores in the transkei region 在采用数字营销作为一种工具,以提高销售在特兰斯凯地区选定的零售商店的挑战
Pub Date : 2022-05-31 DOI: 10.21303/2504-5571.2022.002389
Mpumzi Guzana, Steven Kayambazinthu Msosa
During the last decade, the internet has introduced the information age and electronic commerce (e-Commerce) to millions of individuals worldwide, even those living in rural places, thus providing companies with an alternative platform for customer contact than brick-and-mortar stores. Therefore, businesses must alter their conventional marketing techniques and develop new approaches to engage consumers on the platforms where they want to connect and make purchases. This study assessed the perceived challenges in using Digital Marketing to boost sales at retail stores in the Transkei region. A qualitative and exploratory research design was used to collect data from store managers through face-to-face interviews. A non-probability sampling technique, known as purposive sampling, was employed to identify 14 store managers based on their knowledge of the subject matter. The findings of this study show that several factors, such as government legislation [the Protection of Personal Information (POPI) Act of 2016], which states that customers cannot be contacted without their express consent; customers' perceptions; poor connectivity in rural areas; costs and angry customer responses are some of the retailers'challenges in employing Digital Marketing. This research could assist the management of retail stores to comprehend the company's challenges and facilitate the implementation of Digital Marketing initiatives to improve service quality, especially during this period of the Covid-19 pandemic. This study has contributed to the Digital Marketing literature in developing countries and laid the groundwork for future research.
在过去的十年中,互联网将信息时代和电子商务(电子商务)引入了全球数百万个人,甚至是那些生活在农村地区的人,从而为公司提供了一个与实体店接触的替代平台。因此,企业必须改变传统的营销技巧,开发新的方法,在消费者想要联系和购买的平台上吸引消费者。本研究评估了使用数字营销促进特兰斯凯地区零售商店销售的感知挑战。采用定性和探索性的研究设计,通过面对面访谈的方式收集店铺经理的数据。一种非概率抽样技术,被称为有目的抽样,被用来根据他们对主题的了解来确定14个商店经理。本研究的结果表明,有几个因素,如政府立法[2016年个人信息保护(POPI)法案],该法案规定,未经客户明确同意,不得联系客户;客户的感知;农村地区连通性差;成本和顾客的愤怒反应是零售商在使用数字营销时面临的一些挑战。这项研究可以帮助零售商店的管理层了解公司面临的挑战,并促进数字营销计划的实施,以提高服务质量,特别是在Covid-19大流行期间。本研究为发展中国家的数字营销文献做出了贡献,并为未来的研究奠定了基础。
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引用次数: 0
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