Pub Date : 2022-09-30DOI: 10.31334/bijak.v19i2.2394
Urika Urika
Research on decentralization and budget participation on managerial performance lately is a field of research that many have debates, thus attracting the interest of researchers to conduct further studies of the influence. The population in this study is the manager of the Company's manufacturing industry with sampling purposive sampling techniques. The analysis tool to test the hypothesis using simple regression analysis.Research generates Decentralization positive and significant impact on Managerial Performance. meaning that the higher the decentralization of the motivation of the manager with the unmet need for self-actualization. Participation Budget negative and significant effect on Managerial Performance. This means that in the preparation of the budget involved some employees may of them have properties that are less concerned about the budget so that less cooperative.
{"title":"Decentralization, Budget Participation and Managerial Work Achievements","authors":"Urika Urika","doi":"10.31334/bijak.v19i2.2394","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2394","url":null,"abstract":"Research on decentralization and budget participation on managerial performance lately is a field of research that many have debates, thus attracting the interest of researchers to conduct further studies of the influence. The population in this study is the manager of the Company's manufacturing industry with sampling purposive sampling techniques. The analysis tool to test the hypothesis using simple regression analysis.Research generates Decentralization positive and significant impact on Managerial Performance. meaning that the higher the decentralization of the motivation of the manager with the unmet need for self-actualization. Participation Budget negative and significant effect on Managerial Performance. This means that in the preparation of the budget involved some employees may of them have properties that are less concerned about the budget so that less cooperative. ","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42083974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.31334/bijak.v19i2.2329
Fika Narulita, Junaidi Gafar
This study aims to analyze the effect of suitability of product description and service quality on purchasing decisions on the Tokopedia marketplace. The population in this study are buyers who have bought products in the Tokedia marketplace with a minimum purchase of 1 time. Samples were taken from a representative samples (representing) with a total sample of 120. Data collection was done by distributing a list of questions or questionnaires to respondents to buyers who had bought products in the Tokopedia marketplace, about the suitability of product descriptions and service quality to purchasing decisions. This study uses instrument test analysis tools, classic assumption tests, simple linear regression analysis, multiple linear regression analysis and coefficient of determination test. The hypothesis is tested by t test and F test. The test results show tyhat the suitability of the product description partially influences but not significantly to the purchase decision, while the service quality partially has a significant effect on the purchase decision, and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough. and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough. and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough
{"title":"The Effect of Suitabillity of Product Description and Service Quality on Purchase Decisions on the Tokopedia Marketplace","authors":"Fika Narulita, Junaidi Gafar","doi":"10.31334/bijak.v19i2.2329","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2329","url":null,"abstract":"This study aims to analyze the effect of suitability of product description and service quality on purchasing decisions on the Tokopedia marketplace. The population in this study are buyers who have bought products in the Tokedia marketplace with a minimum purchase of 1 time. Samples were taken from a representative samples (representing) with a total sample of 120. Data collection was done by distributing a list of questions or questionnaires to respondents to buyers who had bought products in the Tokopedia marketplace, about the suitability of product descriptions and service quality to purchasing decisions. This study uses instrument test analysis tools, classic assumption tests, simple linear regression analysis, multiple linear regression analysis and coefficient of determination test. The hypothesis is tested by t test and F test. The test results show tyhat the suitability of the product description partially influences but not significantly to the purchase decision, while the service quality partially has a significant effect on the purchase decision, and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough. and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough. and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42743706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.31334/bijak.v19i2.2558
Sulih Wahyudiono
This study explores empirical evidence of the relationship between tourist attractions and service quality and the revisit intention to Gong Cave Pacitan Tourist Destination by considering the mediation effect of tourist satisfaction. A total of 155 tourists who visited Gong Cave Tourism Object voluntarily at least twice participated in this study. Smart PLS 3.0 software is used to perform modelling of Least Squares Partial structure equations and hypothesis testing. The results show that tourist attractions and service quality do not affect tourists' revisit intention. Tourist satisfaction significantly and positively impacted the revisit intention. Tourist attractions do not affect tourist satisfaction. The service quality significantly and positively impacts tourist satisfaction. Tourist satisfaction cannot mediate the relationship between tourist attractions and tourist revisit intention. Tourist satisfaction is a variable that can mediate the relationship between service quality and tourist revisit intention.
{"title":"Increasing the tourists' revisit intention by paying attention to tourist satisfaction at the Gong Cave Pacitan tourist destination.","authors":"Sulih Wahyudiono","doi":"10.31334/bijak.v19i2.2558","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2558","url":null,"abstract":"This study explores empirical evidence of the relationship between tourist attractions and service quality and the revisit intention to Gong Cave Pacitan Tourist Destination by considering the mediation effect of tourist satisfaction. A total of 155 tourists who visited Gong Cave Tourism Object voluntarily at least twice participated in this study. Smart PLS 3.0 software is used to perform modelling of Least Squares Partial structure equations and hypothesis testing. The results show that tourist attractions and service quality do not affect tourists' revisit intention. Tourist satisfaction significantly and positively impacted the revisit intention. Tourist attractions do not affect tourist satisfaction. The service quality significantly and positively impacts tourist satisfaction. Tourist satisfaction cannot mediate the relationship between tourist attractions and tourist revisit intention. Tourist satisfaction is a variable that can mediate the relationship between service quality and tourist revisit intention. ","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47847642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.31334/bijak.v19i2.2574
Mohammad Dandy Kurniawan, P. Silitonga
This . study aims to analyze and determine the effect of product quality and brand image on customer satisfaction through word of mouth mediation at McDonald's Cut Meutia Bekasi. Respondents in this study were McDonald's customers who had visited at least 2 times and bought McDonald's food products. This sampling technique is purposive sampling with a total of 150 respondents. The analytical method used is descriptive and quantitative methods. The results of this study indicate that product quality and brand image have a significant effect on customer satisfaction, product quality and brand image have a significant effect on word of mouth, word of mouth has a significant effect on customer satisfaction and there is an indirect effect on product quality and brand image on customer satisfaction through word of mouth has a significant effect.
{"title":"Improving Customer Satisfaction Through the Role of Mediation Word of Mouth Case Study at Mcdonald's Cut Meutia Bekasi","authors":"Mohammad Dandy Kurniawan, P. Silitonga","doi":"10.31334/bijak.v19i2.2574","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2574","url":null,"abstract":"This . study aims to analyze and determine the effect of product quality and brand image on customer satisfaction through word of mouth mediation at McDonald's Cut Meutia Bekasi. Respondents in this study were McDonald's customers who had visited at least 2 times and bought McDonald's food products. This sampling technique is purposive sampling with a total of 150 respondents. The analytical method used is descriptive and quantitative methods. The results of this study indicate that product quality and brand image have a significant effect on customer satisfaction, product quality and brand image have a significant effect on word of mouth, word of mouth has a significant effect on customer satisfaction and there is an indirect effect on product quality and brand image on customer satisfaction through word of mouth has a significant effect.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46711808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-26DOI: 10.31334/bijak.v19i2.2536
S. Mariam, S. Fatimah, Atong Soekirman
This investigation aims to examine and anatomize the weight of product quality and service quality variables on customer satisfpretense at PT Tigabelas Pilar Mandiri in South Jakarta. This research usual multiple linear regression method where the data was cured by SPSS program. The sample consisted of 61 respondents who were customers of PT Tigabelas Pilar Mandiri in 2020. The instrument usual to collect data was a structured questionnaire with a Likert scale consisting of 32 questions that were composed based on indicators and measurement derived from every variproof. The results showed that: (1) Product Quality impresss Customer Satisfpretense by 57.2%; (2) Service Quality impresss Customer Satisfpretense by 33.3%; (3) Product Quality and Service Quality synchronously impress Customer Satisfpretense by 57.8%.
{"title":"The Weight of Product Quality and Service Quality on Customer Satisfpretense of PT. Tigabelas Pilar Mandiri in South Jakarta","authors":"S. Mariam, S. Fatimah, Atong Soekirman","doi":"10.31334/bijak.v19i2.2536","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2536","url":null,"abstract":"This investigation aims to examine and anatomize the weight of product quality and service quality variables on customer satisfpretense at PT Tigabelas Pilar Mandiri in South Jakarta. This research usual multiple linear regression method where the data was cured by SPSS program. The sample consisted of 61 respondents who were customers of PT Tigabelas Pilar Mandiri in 2020. The instrument usual to collect data was a structured questionnaire with a Likert scale consisting of 32 questions that were composed based on indicators and measurement derived from every variproof. The results showed that: (1) Product Quality impresss Customer Satisfpretense by 57.2%; (2) Service Quality impresss Customer Satisfpretense by 33.3%; (3) Product Quality and Service Quality synchronously impress Customer Satisfpretense by 57.8%.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43265853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-26DOI: 10.31334/bijak.v19i2.2555
A. M. Adiandari, Ni Komang Semara Yanti
Small-medium business enterprises play an important role in the national economics. As such, the performance of small-medium enterprises should be optimized through various efforts among others; increasing financial literacy and entrepreneurship orientation of the businessman/woman themselves. The current research was conducted because there are some performance issues with the small-middle enterprise ‘Tenun Gringsing’ in Tenganan Village, Karangasem. In an effort to optimize and increase performance of the small-middle enterprise, there needs to be a competent financial literacy and a strong entrepreneurship orientation. The purpose of the current study is to study the effect of financial literacy and entrepreneurship orientation on the performance of small-medium enterprise “Tenun Gringsing” in Tenaganan Village Karangasem partially and simultaneously. This research applied a quantitative method. Population studied is 80 businesspeople of the small-medium “Tenun Gringsing” enterprise. Saturated sampling technique was used. Data was collected using interview, observation, survey, and documentation study methods. Data was analyzed using a Mutiple Regression Analysis. The results of the study indicated that there is a positive and significant effect (partially and simultaneously) of financial literacy (X1) and entrepreneurship orientation (X2) towards performance (Y).
{"title":"The effect of financial literacy and entrepreneurship orientation on the performance of small-medium enterprise ‘tenun gringsing’ in tenganan village, karangasem regency","authors":"A. M. Adiandari, Ni Komang Semara Yanti","doi":"10.31334/bijak.v19i2.2555","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2555","url":null,"abstract":"Small-medium business enterprises play an important role in the national economics. As such, the performance of small-medium enterprises should be optimized through various efforts among others; increasing financial literacy and entrepreneurship orientation of the businessman/woman themselves. The current research was conducted because there are some performance issues with the small-middle enterprise ‘Tenun Gringsing’ in Tenganan Village, Karangasem. In an effort to optimize and increase performance of the small-middle enterprise, there needs to be a competent financial literacy and a strong entrepreneurship orientation. The purpose of the current study is to study the effect of financial literacy and entrepreneurship orientation on the performance of small-medium enterprise “Tenun Gringsing” in Tenaganan Village Karangasem partially and simultaneously. This research applied a quantitative method. Population studied is 80 businesspeople of the small-medium “Tenun Gringsing” enterprise. Saturated sampling technique was used. Data was collected using interview, observation, survey, and documentation study methods. Data was analyzed using a Mutiple Regression Analysis. The results of the study indicated that there is a positive and significant effect (partially and simultaneously) of financial literacy (X1) and entrepreneurship orientation (X2) towards performance (Y).","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43880572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-26DOI: 10.31334/bijak.v19i2.2537
E. Hernawan
This study was conducted to determine directly the effect of three independent variables competence, compensation and organizational atmosphere on the performance of employees of PT. Persada Multi Mandiri Jakarta. Determination of employee performance is determined because the development of information technology is very fast causing very big changes in the world of business communication. Therefore, companies engaged in communication must prioritize appropriate human resource activities. On this occasion, three independent variables of competence, compensation and organizational atmosphere are used which have a direct effect either partially or simultaneously on the performance of the employees of Persada Multi Mandiri Jakarta. The method used in this research is a quantitative method with a descriptive research type that describes the phenomenon being studied through a regression equation that is determined after all research data is tested with validity, reliability, normality, multicollinearity and heteroscedasticity tests. The sample in this study was 100 respondents from a population of 132 people with an accuracy of 5%. The simple regression equation is said to be significant and positive if t count >t table . Meanwhile, for multiple regression equations, it will meet the significant and positive criteria if F count > F table . The results of the study found that all effects were positive and significant, because for the partial effect, all t count > t table (3,033; 4,789 and 4,692 > 2,365). Simultaneous effect is also significant and positive because F count >F table (10,182>3.99). The partial effect in percent (%) for compensation, competence, and organizational atmosphere was (8.6%; 19.0% and 18.3%). This effect is true because all F count >F table (9,197; 22,930 and 22,012 > 6.90) While the simultaneous effect in percent is 21.8 %). This effect is true because F count >F table (10,182>3.99).
本研究旨在直接确定胜任力、薪酬和组织氛围三个自变量对PT. Persada Multi Mandiri Jakarta员工绩效的影响。员工绩效的决定是确定的，因为信息技术的发展是非常快的，在商业沟通的世界里造成了非常大的变化。因此，从事沟通的公司必须优先考虑适当的人力资源活动。在这种情况下，三个独立的变量的能力，薪酬和组织气氛被使用，有直接影响或部分或同时对Persada Multi Mandiri雅加达员工的业绩。本研究使用的方法是一种定量方法，具有描述性研究类型，通过回归方程描述所研究的现象，该回归方程是在所有研究数据经过效度、信度、正态性、多重共线性和异方差检验后确定的。本研究的样本是来自132人的100名受访者，准确率为5%。简单的回归方程被认为是显著的和正的，如果它计数>表。同时，对于多元回归方程，如果F count > F表，则满足显著性和正性标准。研究结果发现，所有的影响都是积极的和显著的，因为对于部分影响，所有的t计数都是>(表3,033;4,789和4,692桶/ 2,365)。同时效应也显著且正，因为F计数>F表(10,182>3.99)。薪酬、能力和组织氛围的部分影响百分比为8.6%;19.0%和18.3%)。这个效果是正确的，因为所有F计数>F表(9197;22,930和22,012桶(6.90)，而同时影响的百分比为21.8%)。这个效果是真实的，因为F计数>F表(10,182 bbb3.99)。
{"title":"The Influence Of Competence, Compensation, and Organizational Climate on Employee Performance PT Persada Multi Mandiri Jakarta","authors":"E. Hernawan","doi":"10.31334/bijak.v19i2.2537","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2537","url":null,"abstract":"This study was conducted to determine directly the effect of three independent variables competence, compensation and organizational atmosphere on the performance of employees of PT. Persada Multi Mandiri Jakarta. Determination of employee performance is determined because the development of information technology is very fast causing very big changes in the world of business communication. Therefore, companies engaged in communication must prioritize appropriate human resource activities. On this occasion, three independent variables of competence, compensation and organizational atmosphere are used which have a direct effect either partially or simultaneously on the performance of the employees of Persada Multi Mandiri Jakarta. The method used in this research is a quantitative method with a descriptive research type that describes the phenomenon being studied through a regression equation that is determined after all research data is tested with validity, reliability, normality, multicollinearity and heteroscedasticity tests. The sample in this study was 100 respondents from a population of 132 people with an accuracy of 5%. The simple regression equation is said to be significant and positive if t count >t table . Meanwhile, for multiple regression equations, it will meet the significant and positive criteria if F count > F table . The results of the study found that all effects were positive and significant, because for the partial effect, all t count > t table (3,033; 4,789 and 4,692 > 2,365). Simultaneous effect is also significant and positive because F count >F table (10,182>3.99). The partial effect in percent (%) for compensation, competence, and organizational atmosphere was (8.6%; 19.0% and 18.3%). This effect is true because all F count >F table (9,197; 22,930 and 22,012 > 6.90) While the simultaneous effect in percent is 21.8 %). This effect is true because F count >F table (10,182>3.99).","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47985418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-24DOI: 10.31334/bijak.v19i2.2311
Aspizain Caniago, A. Rustanto
This research is motivated by the phenomenon of a decrease in the level of work productivity in Indonesia which has an impact on employee performance. One of the efforts made by the company in order to increase employee productivity and performance is through employee career development through training activities. Through employee career development, employee knowledge, abilities and skills will increase and will have an impact on employee productivity and performance. This study aims to determine the effect of career development on employee performance. Population is the total number of objects of a study. The population in this study were employees of PT Anggara Prima, totaling 99 people. While the sample in this study were 80 people. Data analysis technique using simple linear regression analysis. The results showed that there was a positive influence between career development on employee performance when viewed from the t-test with a t-count value (7.185 > 1.988) with a significant level of 0.05. Based on the analysis of the coefficient of determination, it can be seen that the R Square value of 0.398 or 39.8% of employee performance variables can be explained by career development variables while the remaining 60.2% is influenced by other variables not explained by the author in this study.product quality) to the dependent variable (purchase interest) is 58.9%
{"title":"The Effect of Career Development on Employee Performance (Case Study at CV Anggara Prima)","authors":"Aspizain Caniago, A. Rustanto","doi":"10.31334/bijak.v19i2.2311","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2311","url":null,"abstract":"This research is motivated by the phenomenon of a decrease in the level of work productivity in Indonesia which has an impact on employee performance. One of the efforts made by the company in order to increase employee productivity and performance is through employee career development through training activities. Through employee career development, employee knowledge, abilities and skills will increase and will have an impact on employee productivity and performance. This study aims to determine the effect of career development on employee performance. Population is the total number of objects of a study. The population in this study were employees of PT Anggara Prima, totaling 99 people. While the sample in this study were 80 people. Data analysis technique using simple linear regression analysis. The results showed that there was a positive influence between career development on employee performance when viewed from the t-test with a t-count value (7.185 > 1.988) with a significant level of 0.05. Based on the analysis of the coefficient of determination, it can be seen that the R Square value of 0.398 or 39.8% of employee performance variables can be explained by career development variables while the remaining 60.2% is influenced by other variables not explained by the author in this study.product quality) to the dependent variable (purchase interest) is 58.9%","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48803755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-24DOI: 10.31334/bijak.v19i2.2384
Dede Solihin, A. Ahyani
This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's Lazada marketplace make up the study's demographic. Purposive sampling was employed to select samples from up to 150 respondents. SEM (Structural Equation Model) analysis with the SMART PLS program was employed for the data analysis. The research showed that social media and electronic word-of-mouth (E-WOM) had a favorable and significant impact on brand perception. Brand image can act as a mediator between Electronic Word of Mouth (E-WOM) and social media factors on purchase intention. E-WOM and social media have a favorable and significant impact on purchase intention. The findings of this study suggest that social media and electronic word-of-mouth (E-WOM) can, directly and indirectly, improve purchase intention through brand image.
{"title":"The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention","authors":"Dede Solihin, A. Ahyani","doi":"10.31334/bijak.v19i2.2384","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2384","url":null,"abstract":"This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's Lazada marketplace make up the study's demographic. Purposive sampling was employed to select samples from up to 150 respondents. SEM (Structural Equation Model) analysis with the SMART PLS program was employed for the data analysis. The research showed that social media and electronic word-of-mouth (E-WOM) had a favorable and significant impact on brand perception. Brand image can act as a mediator between Electronic Word of Mouth (E-WOM) and social media factors on purchase intention. E-WOM and social media have a favorable and significant impact on purchase intention. The findings of this study suggest that social media and electronic word-of-mouth (E-WOM) can, directly and indirectly, improve purchase intention through brand image. ","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44196704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-24DOI: 10.31334/bijak.v19i2.2452
Dipa Teruna, Tedy Ardiansyah
Generally, employees who have high skills always accept offers from other companies or what we call "high caliber" or "potential" employees. These employees often go in and out of the company, which causes problems for every company. The purpose of this research is to determine the relationship between recruitment, compensation, and employee retention and to determine the most dominant indicators of the three variables mentioned above. The research uses a qualitative approach with a phenomenological approach. The sample is taken from 3 informants, where the average status is as a company leader. nvivo as a tool in analyzing the paradigm or employee retention model. There are four analyses carried out where, in the cluster analysis, it is found that there is a moderate relationship between recruitment, compensation, and employee retention. On the recruitment map for recruitment analysis, the most dominant indicators are competency-based recruitment and online recruitment. For compensation analysis, the most dominant indicators are salary and bonus. The last analysis map for employee retention shows the most dominant career path. It is these dominant indicators that are expected to help with the problem of employee retention in the company.
{"title":"Recruitment Capabilities and Attractive Compensation in Supporting of the Employee Retention Paradigm","authors":"Dipa Teruna, Tedy Ardiansyah","doi":"10.31334/bijak.v19i2.2452","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2452","url":null,"abstract":"Generally, employees who have high skills always accept offers from other companies or what we call \"high caliber\" or \"potential\" employees. These employees often go in and out of the company, which causes problems for every company. The purpose of this research is to determine the relationship between recruitment, compensation, and employee retention and to determine the most dominant indicators of the three variables mentioned above. The research uses a qualitative approach with a phenomenological approach. The sample is taken from 3 informants, where the average status is as a company leader. nvivo as a tool in analyzing the paradigm or employee retention model. There are four analyses carried out where, in the cluster analysis, it is found that there is a moderate relationship between recruitment, compensation, and employee retention. On the recruitment map for recruitment analysis, the most dominant indicators are competency-based recruitment and online recruitment. For compensation analysis, the most dominant indicators are salary and bonus. The last analysis map for employee retention shows the most dominant career path. It is these dominant indicators that are expected to help with the problem of employee retention in the company.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49331560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：