Pub Date : 2023-03-31DOI: 10.31334/bijak.v20i1.3100
Yulazri Yulazri, Febrizqia Ramadianty Joefatha
This research sought to determine the effects of profitability, leverage, and liquidity on the value of healthcare sector businesses listed on the Indonesia Stock Markket for the years 2018-2021. The sample in this research is a number of 10 businesses and after outliers were made there were 9 businesses with a total sample data that met the research criteria as many as 36 financial reports. The sampling technique is to use purposive sampling technique. The approach to data analysis which is multiple linear regression, SPSS is used for the analysi. The hypothesis test reveals that leverage has no effect on company value, while liquidity and profitability have a positive impact.
{"title":"The Effect of Liquidity, Leverage and Profitability on Company Value of Healthcare Sector Businesses listed in the Indonesia Stock Market","authors":"Yulazri Yulazri, Febrizqia Ramadianty Joefatha","doi":"10.31334/bijak.v20i1.3100","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.3100","url":null,"abstract":"This research sought to determine the effects of profitability, leverage, and liquidity on the value of healthcare sector businesses listed on the Indonesia Stock Markket for the years 2018-2021. The sample in this research is a number of 10 businesses and after outliers were made there were 9 businesses with a total sample data that met the research criteria as many as 36 financial reports. The sampling technique is to use purposive sampling technique. The approach to data analysis which is multiple linear regression, SPSS is used for the analysi. The hypothesis test reveals that leverage has no effect on company value, while liquidity and profitability have a positive impact.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135950458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31334/bijak.v20i1.3119
Dingot Hamonangan Ismail, Joko Nugroho, Teti Rohayati
Generation Z is about to enter the world of work and business. Apart from having many unique qualities and advantages compared to other generations, especially in terms of hard skills in the field of technology, Gen Z is also identified to have a number of weaknesses, particularly in the area of soft skills. This study aims to identify the soft skills needed by Gen Z to succeed in entering the world of work and business in the era of Industry 4.0 and Society 5.0. The research is based on a literature review, referring to various reputable international journal publications and nationally accredited Sinta journals, especially those published since 2019, as well as relevant books on soft skill theory.
{"title":"Literature Review: Soft Skill Needed by Gen Z in the Era RI 4.0 and Society 5.0","authors":"Dingot Hamonangan Ismail, Joko Nugroho, Teti Rohayati","doi":"10.31334/bijak.v20i1.3119","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.3119","url":null,"abstract":"Generation Z is about to enter the world of work and business. Apart from having many unique qualities and advantages compared to other generations, especially in terms of hard skills in the field of technology, Gen Z is also identified to have a number of weaknesses, particularly in the area of soft skills. This study aims to identify the soft skills needed by Gen Z to succeed in entering the world of work and business in the era of Industry 4.0 and Society 5.0. The research is based on a literature review, referring to various reputable international journal publications and nationally accredited Sinta journals, especially those published since 2019, as well as relevant books on soft skill theory.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135950455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research problem is that there is a decrease in patient repeat visits in 2021, from the results of pre-research it was found that the decrease in visits came from a decrease in patient confidence, a healthy culture, decreased service quality, patients were dissatisfied with treatment. The intention of this study was to examine the influence of the measurement of marketing quality, healthy culture, patient trust, patient satisfaction and intention to revisit. This research is research quantitative, with a sample of 180 respondents consisting of 77 men and 103 women aged between 23-42 years. Respondents were taken by patients who had been treated twice. Analysis tool using SEM. The results showed that intention to repeat treatment was significantly influenced by patient satisfaction. Patient satisfaction has a significant effect on service quality, healthy culture and patient trust. Quality of service and patient trust directly have a significant effect on the intention to repeat treatment.
{"title":"Analysis of Retreatment Intention Influenced Quality of Service, Patient Trust, Healthy Culture, Dimediation of Patient Satisfaction at Betawi Hospital, North Jakarta","authors":"Moehammad Unggul Januarko, Nia Puspita Hapsari, Irwan Sofwan","doi":"10.31334/bijak.v20i1.3101","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.3101","url":null,"abstract":"The research problem is that there is a decrease in patient repeat visits in 2021, from the results of pre-research it was found that the decrease in visits came from a decrease in patient confidence, a healthy culture, decreased service quality, patients were dissatisfied with treatment. The intention of this study was to examine the influence of the measurement of marketing quality, healthy culture, patient trust, patient satisfaction and intention to revisit. This research is research quantitative, with a sample of 180 respondents consisting of 77 men and 103 women aged between 23-42 years. Respondents were taken by patients who had been treated twice. Analysis tool using SEM. The results showed that intention to repeat treatment was significantly influenced by patient satisfaction. Patient satisfaction has a significant effect on service quality, healthy culture and patient trust. Quality of service and patient trust directly have a significant effect on the intention to repeat treatment.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"439 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135950459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31334/bijak.v20i1.3118
Lenawati Haryanto, Inayah Ramadhani
This study aims to determine the influence of Company Social Responsibility (CSR), Leverage, and Company Size on Tax Avoidance either simultaneously or partially. In this study, the independent variable CSR is measured using 91 indicators of CSR disclosure, leverage is measured using debt to equity, and corporate size is measured using the natural logarithm of total sales. The dependent variable Tax Avoidance is measured using the Effective Tax Rate (ETR). The object of this research is the coal mining sub-sector which is listed on the Indonesia Stock Exchange. The sampling technique used purposive sampling with a total sample of 11 (eleven) corporate with an research period of 2017-2020. This study uses multiple linear regression analysis method. Based on the results, it shows that Company Social Responsibility (CSR), Leverage, and Company Size simultaneously have no influence on Tax Avoidance. CSR, and Leverage have no influence and are not significant on Tax Avoidance, while Company Size has a positive influence on Tax Avoidance.
{"title":"Analysis of The Influence of Company Social Responsibility (CSR), Leverage, and Company Measure on Tax Avoidance (Study on Manufacturing Companies Listed on The Bursa Efek Indonesia (BEI) in 2017-2020)","authors":"Lenawati Haryanto, Inayah Ramadhani","doi":"10.31334/bijak.v20i1.3118","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.3118","url":null,"abstract":"This study aims to determine the influence of Company Social Responsibility (CSR), Leverage, and Company Size on Tax Avoidance either simultaneously or partially. In this study, the independent variable CSR is measured using 91 indicators of CSR disclosure, leverage is measured using debt to equity, and corporate size is measured using the natural logarithm of total sales. The dependent variable Tax Avoidance is measured using the Effective Tax Rate (ETR). The object of this research is the coal mining sub-sector which is listed on the Indonesia Stock Exchange. The sampling technique used purposive sampling with a total sample of 11 (eleven) corporate with an research period of 2017-2020. This study uses multiple linear regression analysis method. Based on the results, it shows that Company Social Responsibility (CSR), Leverage, and Company Size simultaneously have no influence on Tax Avoidance. CSR, and Leverage have no influence and are not significant on Tax Avoidance, while Company Size has a positive influence on Tax Avoidance.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"439 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135950454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31334/bijak.v20i1.2703
Yulianti Keke, Honny Fiva Akira, Abel Abel, Teddy Hardiand, Yuliantini Yuliantini, Abdul Ghafar, Ika Utami Yulihapsari
Service quality in a service company is very important and becomes a reference for good or bad companies in serving their customers so that they are able and create customer satisfaction for the company. And a good brand image will produce and the formation of a good reputation for the company within the eyes of consumers will bring client fulfillment. This ponders points to analyze the benefit quality and brand picture on client fulfillment. The data population used in this study were all passengers on the PT. PELNI ship. Where the technique of sampling using the Slovin method which consists of 98 respondents. The data is processed quantitatively by testing the instrument utilizing legitimacy and unwavering quality tests, whereas the information investigation strategy employments numerous direct relapse analysis, coefficient of assurance, t test and f test. The research data processing was carried out using SPSS version 25. The comes about of this think about showed that Benefit Quality and Brand Picture had a positive and significant impact on Passenger Satisfaction with a level of determination of 89.3%, of which 10.7% was influenced by other factors..
{"title":"The Impact of Service Quality and Brand Image Through Passenger Satisfaction During New Normal Pandemic Covid -19","authors":"Yulianti Keke, Honny Fiva Akira, Abel Abel, Teddy Hardiand, Yuliantini Yuliantini, Abdul Ghafar, Ika Utami Yulihapsari","doi":"10.31334/bijak.v20i1.2703","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.2703","url":null,"abstract":"Service quality in a service company is very important and becomes a reference for good or bad companies in serving their customers so that they are able and create customer satisfaction for the company. And a good brand image will produce and the formation of a good reputation for the company within the eyes of consumers will bring client fulfillment. This ponders points to analyze the benefit quality and brand picture on client fulfillment. The data population used in this study were all passengers on the PT. PELNI ship. Where the technique of sampling using the Slovin method which consists of 98 respondents. The data is processed quantitatively by testing the instrument utilizing legitimacy and unwavering quality tests, whereas the information investigation strategy employments numerous direct relapse analysis, coefficient of assurance, t test and f test. The research data processing was carried out using SPSS version 25. The comes about of this think about showed that Benefit Quality and Brand Picture had a positive and significant impact on Passenger Satisfaction with a level of determination of 89.3%, of which 10.7% was influenced by other factors..","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135950457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to pictured out the mediating roles of purchase intention on service quality and application quality to purchase decision. The study objective is the shopee application users with at least 1 year of experience using the application. The study collected 140 respondents. Smart-PLS will be used to run the data. The study signified service quality and application quality have a positive and significant influence on purchase intention. Service quality and application quality have a positive and significant influence directly and indirectly on purchase decision. Lastly, Purchase Intention play a mediating role from service quality and application quality on purchase decision.
{"title":"How to Measure the Customer Purchase Decision in Shopee E -Commerce Platform?","authors":"Ikramina Larasati Hazrati Havidz, Hilda Bernika Ningrum, Hazimi Bimaruci Hazrati Havidz, Riza Rizqiyah","doi":"10.31334/bijak.v20i1.3061","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.3061","url":null,"abstract":"The study aims to pictured out the mediating roles of purchase intention on service quality and application quality to purchase decision. The study objective is the shopee application users with at least 1 year of experience using the application. The study collected 140 respondents. Smart-PLS will be used to run the data. The study signified service quality and application quality have a positive and significant influence on purchase intention. Service quality and application quality have a positive and significant influence directly and indirectly on purchase decision. Lastly, Purchase Intention play a mediating role from service quality and application quality on purchase decision.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135554099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-15DOI: 10.31334/bijak.v20i1.3058
Yelita Anggiane Iskandar, Nur Layli Rachmawati, Adji Candra Kurniawan, Ravi Prananda Kurniawan, Mega Rizkah Sudiar, Dedy Ramadhan, Sayyid Firous Taufiqulhaqiem, Andi Nur Shafirah Ramdhani Abidin, Anissa Widiyanti
PT Asagri Selaras Asia is an agribusiness company in Jakarta, Indonesia that provides food supply for entrepreneurs in the tourism sector, such as hotels and restaurants. In running their business, the company has a supply chain network that effectively integrates suppliers, manufacturers, warehouses, and stores. Supply chain management optimization is deemed necessary to maximize efficiency in every process carried out at PT Asagri Selaras Asia. One of the processes that can be optimized is the determination of facility location. The right facility location can minimize distance, delivery time, and operational costs and optimize the company's profit. Currently, the contract period for the distribution center (DC) used by PT Asagri Selaras Asia is about to expire therefore a decision is needed regarding the determination of the DC location for the next period, either extending the current DC contract or moving to a new location. This study aims to maximize the company's profit by comparing the profit obtained under existing and alternative DC, and the proposed DC from the experimental results using the Green Field Analysis (GFA) method. This study also aims to determine the feasibility of the three DC locations using the Network Optimization (NO) method with Anylogistix software. Based on the data analysis, the new DC is recommended to be located in the West Pejaten area, South Jakarta with latitude -6.2729150574 and longitude 106.8230798418 which will give an increase in profit of 80.53% compared to the existing DC.
{"title":"Determining Distribution Center Locations to Optimize Food Supply Chain Integration (A Case Study of an Agribusiness Company in Indonesia)","authors":"Yelita Anggiane Iskandar, Nur Layli Rachmawati, Adji Candra Kurniawan, Ravi Prananda Kurniawan, Mega Rizkah Sudiar, Dedy Ramadhan, Sayyid Firous Taufiqulhaqiem, Andi Nur Shafirah Ramdhani Abidin, Anissa Widiyanti","doi":"10.31334/bijak.v20i1.3058","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.3058","url":null,"abstract":"PT Asagri Selaras Asia is an agribusiness company in Jakarta, Indonesia that provides food supply for entrepreneurs in the tourism sector, such as hotels and restaurants. In running their business, the company has a supply chain network that effectively integrates suppliers, manufacturers, warehouses, and stores. Supply chain management optimization is deemed necessary to maximize efficiency in every process carried out at PT Asagri Selaras Asia. One of the processes that can be optimized is the determination of facility location. The right facility location can minimize distance, delivery time, and operational costs and optimize the company's profit. Currently, the contract period for the distribution center (DC) used by PT Asagri Selaras Asia is about to expire therefore a decision is needed regarding the determination of the DC location for the next period, either extending the current DC contract or moving to a new location. This study aims to maximize the company's profit by comparing the profit obtained under existing and alternative DC, and the proposed DC from the experimental results using the Green Field Analysis (GFA) method. This study also aims to determine the feasibility of the three DC locations using the Network Optimization (NO) method with Anylogistix software. Based on the data analysis, the new DC is recommended to be located in the West Pejaten area, South Jakarta with latitude -6.2729150574 and longitude 106.8230798418 which will give an increase in profit of 80.53% compared to the existing DC.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135747870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-14DOI: 10.31334/bijak.v20i1.2982
Anisa Nur Andina, Arfina Ayu Lestari, Fahrul Husna Kusuma Arga
Facing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what happens is a failure. Azarine Cosmetic chose Lee Min Ho as a brand ambassador who can represent their brand. Marketing that focuses on social media with target consumers which will later produce royal and loyal consumers. This study uses qualitative research to find that digital marketing communications used by Azarine Cosmetic are effective and can reach potential consumers who ultimately make purchases of the products they produce. Digital marketing communications play an important role in conveying the message the brand wants to convey through posts that are uploaded through various platforms.
{"title":"Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador","authors":"Anisa Nur Andina, Arfina Ayu Lestari, Fahrul Husna Kusuma Arga","doi":"10.31334/bijak.v20i1.2982","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.2982","url":null,"abstract":"Facing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what happens is a failure. Azarine Cosmetic chose Lee Min Ho as a brand ambassador who can represent their brand. Marketing that focuses on social media with target consumers which will later produce royal and loyal consumers. This study uses qualitative research to find that digital marketing communications used by Azarine Cosmetic are effective and can reach potential consumers who ultimately make purchases of the products they produce. Digital marketing communications play an important role in conveying the message the brand wants to convey through posts that are uploaded through various platforms.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135836655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-14DOI: 10.31334/bijak.v20i1.2976
Rahmad Hartono
The research report analyses Job Satisfaction influenced by Work Environment, Leadership, and Organizational Culture, through Motivation. Data collection was carried out in July 2022 for all 136 employees. Thirty respondents were assigned to test the validity and reliability, and the remaining 96 were for calculating multiple linear regression. Model feasibility test for two substructures, t-test for partial testing, and Sobel test to determine indirect effects. The analysis results conclude that the work environment variable affects the motivation variable, but there is no effect on employee satisfaction. Leadership Variables do not influence Motivation and Job Satisfaction. Organizational Culture influences variable Job Satisfaction, but Organizational Culture does not affect Motivation. Motivational Variables influence Job Satisfaction. In an indirect relationship, the three variables can directly affect the endogenous variables.
{"title":"Does Job Satisfaction Affect Work Environment, Leadership, and Organizational Culture with Motivation as a Mediator ?","authors":"Rahmad Hartono","doi":"10.31334/bijak.v20i1.2976","DOIUrl":"https://doi.org/10.31334/bijak.v20i1.2976","url":null,"abstract":"The research report analyses Job Satisfaction influenced by Work Environment, Leadership, and Organizational Culture, through Motivation. Data collection was carried out in July 2022 for all 136 employees. Thirty respondents were assigned to test the validity and reliability, and the remaining 96 were for calculating multiple linear regression. Model feasibility test for two substructures, t-test for partial testing, and Sobel test to determine indirect effects. The analysis results conclude that the work environment variable affects the motivation variable, but there is no effect on employee satisfaction. Leadership Variables do not influence Motivation and Job Satisfaction. Organizational Culture influences variable Job Satisfaction, but Organizational Culture does not affect Motivation. Motivational Variables influence Job Satisfaction. In an indirect relationship, the three variables can directly affect the endogenous variables.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135836654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-01DOI: 10.31334/bijak.v19i2.2576
Djumat Purnomo
The purpose of this study is to obtain valid and reliable empirical data, facts, and information regarding the analysis of product quality factors and customer loyalty service quality of fast food restaurant consumers. This research is a quantitative research. There are two independent variables, namely product quality (X1), Service Quality (X2) and one dependent variable, namely Consumer Loyalty (Y). Data was collected by means of a survey. The data analysis technique used multiple linear regression analysis. The population in this study were all consumers who had bought fast food using an online application, where there were 142 respondents who gave answers to questionnaires via google forms which were distributed online. The results showed that there was an effect of service quality on customer loyalty, amounting to 51.9.%, there was an effect of product quality on customer loyalty of 59.8% and there was an effect of service quality and product quality together in influencing consumer loyalty by 61, 5%.
{"title":"Analysis of The Effect of Service Quality and Product Quality on Consumer Loyalty","authors":"Djumat Purnomo","doi":"10.31334/bijak.v19i2.2576","DOIUrl":"https://doi.org/10.31334/bijak.v19i2.2576","url":null,"abstract":"The purpose of this study is to obtain valid and reliable empirical data, facts, and information regarding the analysis of product quality factors and customer loyalty service quality of fast food restaurant consumers. This research is a quantitative research. There are two independent variables, namely product quality (X1), Service Quality (X2) and one dependent variable, namely Consumer Loyalty (Y). Data was collected by means of a survey. The data analysis technique used multiple linear regression analysis. The population in this study were all consumers who had bought fast food using an online application, where there were 142 respondents who gave answers to questionnaires via google forms which were distributed online. The results showed that there was an effect of service quality on customer loyalty, amounting to 51.9.%, there was an effect of product quality on customer loyalty of 59.8% and there was an effect of service quality and product quality together in influencing consumer loyalty by 61, 5%.","PeriodicalId":33671,"journal":{"name":"Majalah Ilmiah Bijak","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48717221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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