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Analysis of Learning and Growth, Business Processes, Costs and Service Innovation on Customer Loyalty with Customer Satisfaction as an Intervening Variable 以客户满意度为干预变量的学习与成长、业务流程、成本和服务创新对客户忠诚度的影响分析
Pub Date : 2022-09-24 DOI: 10.31334/bijak.v19i2.2424
Ronald A. Simanjuntak, H. Margono
The aims of this study were to 1) analyze the effect of learning & growth, business processes, costs, service innovation on customer satisfaction at RSAB Harapan Kita partially or simultaneously; 2) analyze the effect of customer satisfaction on customer loyalty at RSAB Harapan Kita; and 3) knowing the effect of learning & growth, business processes, costs and service innovation on customer loyalty with customer satisfaction as an intervening variable at RSAB Harapan Kita. This study uses a quantitative approach with multiple linear regression analysis techniques. The population in this study was patients, which included outpatients at RSAB Harapan Kita in 2020. The sampling technique used was a non-probability sampling technique with an accidental sampling approach, so that 97 respondents were obtained. The data collection technique used a closed questionnaire with a measurement scale using a five-point Likert scale. The results of the study can be concluded that overall there is an effect of learning, business processes, costs and innovation (variable X) on loyalty (Y) through customer satisfaction (Z).
本研究的目的在于:(1)分析学习与成长、业务流程、成本、服务创新等因素对RSAB Harapan Kita顾客满意度的部分或同时影响;2)分析RSAB Harapan Kita顾客满意度对顾客忠诚的影响;3)了解学习与成长、业务流程、成本和服务创新对顾客忠诚度的影响,并以顾客满意度为中介变量。本研究采用多元线性回归分析技术的定量方法。本研究的人群为患者,包括2020年在RSAB Harapan Kita的门诊患者。使用的抽样技术是非概率抽样技术,采用偶然抽样方法,因此获得了97名受访者。数据收集技术采用封闭式问卷,测量量表采用五点李克特量表。研究的结果可以得出结论,总体而言,学习,业务流程,成本和创新(变量X)通过客户满意度(Z)对忠诚度(Y)产生影响。
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引用次数: 1
Developing Customer Engagement Through Instagram Social Media on Local Coffee Shop 通过当地咖啡店的Instagram社交媒体发展客户参与度
Pub Date : 2022-09-18 DOI: 10.31334/bijak.v19i2.2539
Retno Lies Setyawati, R. Anindita
Since COVID-19 has been declared as pandemic, many business sectors are affected, including food and beverage sector. As social distancing plays role in the current health protocol to prevent the mutation of Coronavirus, it is highly recommended for customers to buy food or drink in online mode rather than visiting the restaurants or coffee shops. Nevertheless, this online mode buying process would loose the emotional bond between the brand and the customers. Therefore, the marketing strategy through social media is believed as a way to maintain the emotional bond. The purpose of this research is to find out the precise model to increase the Kopi Kekinian’s customers’ participation on Instagram to strengthen the bond. The methods applied in this research is survey by distributing questionnaire for survey and by applying one-shot study data collection. The result was obtained from 155 respondents, during the data collection process from April to June 2021. The method to test the model is by applying Chi Square, ANOVA Test, and Logistic Regression. Moreover, the research result shows that the customer engagement affects the customer participation on local coffee shop brand’s Instagram social media, whereas the posting time, which plays role as the moderation that consists of weekdays and weekend, does not determine the connection between the customer engagement and the customer participation on the local coffee shop brand’s Instagram social media. 
自从新冠肺炎被宣布为大流行以来,包括食品和饮料行业在内的许多商业部门都受到了影响。由于社交距离在当前预防冠状病毒变异的健康协议中发挥着作用,强烈建议顾客以在线模式购买食物或饮料,而不是去餐馆或咖啡店。然而,这种在线模式的购买过程会放松品牌和客户之间的情感纽带。因此,通过社交媒体的营销策略被认为是保持情感纽带的一种方式。本研究的目的是找出增加Kopi Kekinian客户在Instagram上的参与度以加强联系的精确模型。本研究采用的方法是通过发放调查问卷和一次性研究数据收集进行调查。该结果是在2021年4月至6月的数据收集过程中从155名受访者中获得的。检验模型的方法是应用卡方检验、方差分析检验和逻辑回归。此外,研究结果表明,顾客参与度影响顾客在当地咖啡店品牌Instagram社交媒体上的参与度,而发帖时间则起到了由工作日和周末组成的调节作用,没有确定客户参与和客户参与当地咖啡店品牌的Instagram社交媒体之间的联系。
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引用次数: 0
Is Job productivity Determined by Incentives, Workloads, and Job Satisfaction? 工作效率是由激励、工作量和工作满意度决定的吗?
Pub Date : 2022-09-18 DOI: 10.31334/bijak.v19i2.2538
Ikramina Larasati Hazrati Havidz, Novitasari ., M. H. Aima, Hernawati W. Retno Wiratih
Most of the retail industry at current time tend to utilize the advance technology adoption to enhance their job productivity. Advance technology utilization might lead to business competition in the retail industry. Thus, the study would like to analyse the determinants of job productivity at PT XYZ Department Store. The study aims to framed out the determinants factor of job productivity and to find out the mediating role of job satisfaction on incentives and workloads to job productivity. The study applies non-probability sampling method with 145 respondents collected. Smart-PLS is the statistical tools that is used to analyse the collected data. The proposed hypotheses in the study are all accepted. The results of this study prove that Incentives and Workloads have a positive and significant effect on Job Satisfaction; Incentives and Job Satisfaction have a positive and significant effect on Job Productivity; Workload has a negative and significant effect on Job Productivity; Job satisfaction plays a partial mediator role from incentives to Job Productivity; Last but not least, Job Satisfaction plays a full mediator role from Workload to Job Productivity
目前大多数零售业都倾向于利用先进的技术来提高他们的工作效率。先进的技术应用可能导致零售行业的商业竞争。因此,本研究想要分析PT XYZ百货公司工作效率的决定因素。本研究旨在找出工作生产力的决定因素,并找出工作满意度在激励和工作量对工作生产力的中介作用。本研究采用非概率抽样方法,共收集145名调查对象。Smart-PLS是用于分析收集数据的统计工具。本研究提出的假设均被接受。本研究结果表明:激励和工作量对工作满意度有显著的正向影响;激励和工作满意度对工作生产率有显著的正向影响;工作量对工作生产率有显著负向影响;工作满意度在激励与工作生产率之间起部分中介作用;最后但并非最不重要的是,工作满意度在工作量到工作效率之间起着完全的中介作用
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引用次数: 0
Analysis Of Internal Factors Affecting the Net Interest Margin of Conventional National Private Banks 影响传统国民民营银行净息差的内部因素分析
Pub Date : 2022-09-18 DOI: 10.31334/bijak.v19i2.2540
Cundo Harimurti
This study analyses the influence of size, capital adequacy ratio, Operating Costs and Operating Income, Loan to Deposit Ratio, and Loan to Asset Ratio on the Net Interest Margin of Conventional National Private Banks. The sample in this study is 37 conventional national private banks based on Indonesia Banking Statistics 2021. Data analysis with multiple linear regression analysis with secondary data during 2012-2021. The results of the study found that size has a significant negative effect on Net Interest Margin. The capital adequacy ratio has a significant positive impact on Net Interest Margin. Operating Expenses and Operating Income have an insignificant effect on Net Interest Margin. Loan to Deposit Ratio has a significant positive impact on Net Interest Margin. Loan to Asset Ratio has a significant positive effect on Net Interest Margin.
本研究分析了规模、资本充足率、运营成本和运营收入、贷存比和贷资比对传统民营银行净息差的影响。本研究的样本是基于2021年印尼银行业统计的37家传统国家私人银行。2012-2021年二次数据的多元线性回归数据分析。研究结果发现,规模对净息差有显著的负面影响。资本充足率对净息差具有显著的正向影响。营业费用和营业收入对净息差的影响不大。贷存比对净息差有显著的正向影响。贷款与资产比率对净息差有显著的正向影响。
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引用次数: 0
How Experience Quality, Prior Knowledge and Perceived Value Affect Revisit Intention to Batavia Jakarta 体验质量、先验知识和感知价值如何影响雅加达巴达维亚的再访问意向
Pub Date : 2022-09-18 DOI: 10.31334/bijak.v19i2.2251
Anita Maulina, B. Ruslan, Retno Ekasari
Heritage tourism at Old City of Jakarta is still far behind from the Old City in Singapore and Shanghai, so this research was conducted to see the opportunity that revisit intention to Kota tua Jakarta can be increased through the right business strategy. This study aims to determine the effect of the experience quality and prior knowledge variables on revisit intention through perceived value. Primary data was obtained from the results of 406 tourist domestic questionnaires who visited the Jakarta Old Town. Data were collected from February to March 2022.  The data is processed using SEM-PLS with SmartPLS application. By using purposive sampling method, it was concluded that the variables of experience quality and prior knowledge had a positive and significant effect.
雅加达老城的遗产旅游与新加坡和上海的老城相比仍有很大差距,因此本研究旨在通过正确的商业战略来增加雅加达Kota tua的重游意向。本研究旨在通过感知价值来确定经验质量和先验知识变量对重访意向的影响。主要数据来自访问雅加达老城的406名国内游客问卷调查的结果。数据收集于2022年2月至3月。使用带有SmartPLS应用程序的SEM-PLS对数据进行处理。采用目的性抽样方法,得出经验质量和先验知识变量具有积极而显著的影响。
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引用次数: 1
The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta) 差异、价格和设施对顾客满意度的影响(以东雅加达Goen Authentic为例)
Pub Date : 2022-04-10 DOI: 10.31334/bijak.v19i1.2193
S. Mariam, Egi Panji Kresna, Abdul Haeba Ramli
This study aimed to analyze “The Effect of Differentiation, Price and Facilities on Consumer Satisfaction (Case Study on Goen Authentic East Jakarta). The research method was quantitative using purposive sampling, with a sample of 35 respondents. The results of this study indicated that (1) the differentiation variable (X1) had   a partially significant effect on consumer satisfaction with a t count of 2,538 and a signification level of 0,016, which was less than 0,05, therefore differentiation (X1) had a significant effect on consumer satisfaction (Y) (2) the price variable (X2) had a t-count result of 0.527 with a signification level of 0,602, which was greater than 0,05, therefore the price (X2) did not significantly affect consumer satisfaction (Y) (3) The facilities had a result of 3,041 with a signification level of 0,005, which was less than 0,05, therefore the facility (X3) had a significant effect on consumer satisfaction (Y) (4) differentiation (X1) Price (X2) and facilities (X3) on consumer satisfaction (Y) obtained F count of 12,57 and a signification level of 0,000, which was less than 0,05, therefore from the regression model it can be concluded that differentiation, price and facilities together affect consumer satisfaction at Goen Authentic.
本研究旨在分析“差异化、价格和设施对消费者满意度的影响”(以Goen Authentic East Jakarta为例)。研究方法采用有目的抽样法,对35名受访者进行定量调查。研究结果表明:(1)差异化变量(X1)对消费者满意度有部分显著影响,t计数为2538,显著水平为0016,小于0.05,因此差异(X1)对消费者满意度(Y)有显著影响(2)价格变量(X2)的t计数结果为0.527,显著水平0602,大于0.05,因此价格(X2)没有显著影响消费者满意度(Y)(3)设施的结果为3041,显著水平为0005,小于0.05,因此,设施(X3)对消费者满意度(Y)有显著影响(4)差异化(X1)价格(X2)和设施(X3,价格和设施共同影响Goen Authentic的消费者满意度。
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引用次数: 2
Social Media As A Marketing Media For Pandansari Mangrove Forest Tourism Object 社交媒体作为Pandansari红树林旅游对象的营销媒介
Pub Date : 2022-04-10 DOI: 10.31334/bijak.v19i1.2200
Anisa Nur Andina, Rafif Zain Ramadhan, Hasna Leginasawati
Facing the industrial revolution 4.0 which makes technology development even more rapid making the world of tourism in Indonesia also progresses. Tourism that is experiencing development certainly provides additional foreign exchange for the country. Brebes Regency as a district that has many hidden tourism treasures is currently one of the regencies in Central Java that is quite reckoned with in the world of tourism. The purpose of this study are to see how much social media impact has in order to enlarge the number of visitors in Pandansari mangrove forest at Kaliwlingi Village Brebes Regency through tourism promotion. The idea of marketing through social media is currently the new prima donna. Social media is used to market tourism objects more broadly. Reaching larger audiences, the work of social media continues to be improved mainly in attracting potential visitors who have never come to this place at all. The analysis object in this paper is the social media account belonging to the Pandansari mangrove forest located in Kaliwlingi Village Brebes Regency which is often referred to as Dewi Mangrovesari. Using descriptive qualitative research technique, it was found that the use of social media as marketing was effective because currently people are very familiar with technology. Good management and efforts to preserve the environment are also one of the things promoted by the Pandansari mangrove forest tourism object.
面对工业革命4.0,技术发展更加迅速,印尼的旅游业也在进步。正在发展的旅游业无疑为该国提供了额外的外汇。Brebes Regency作为一个拥有许多隐藏旅游宝藏的地区,目前是中爪哇岛旅游界不可忽视的摄政区之一。本研究的目的是了解社交媒体的影响有多大,以便通过旅游推广来增加布雷贝斯县Kaliwlingi村Pandansari红树林的游客数量。通过社交媒体进行营销的想法目前是新的首要任务。社交媒体被用来更广泛地推销旅游对象。为了吸引更多的观众,社交媒体的工作继续得到改进,主要是吸引从未来过这里的潜在游客。本文的分析对象是位于Brebes Regency Kaliulingi村的Pandansari红树林的社交媒体账号,该账号通常被称为Dewi Mangrovesari。使用描述性定性研究技术,发现使用社交媒体作为营销是有效的,因为目前人们对技术非常熟悉。良好的管理和保护环境的努力也是Pandansari红树林旅游对象所提倡的内容之一。
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引用次数: 0
Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales 实施数字营销作为提高营销和销售的战略
Pub Date : 2022-04-10 DOI: 10.31334/bijak.v19i1.1691
Wahyu Supriyatin, Kausar Japa Wisesha
JerseyBolaku distro in Jatiasih, sells conventional and custom jersey. Marketing their products using conventional methods where customers come to see the product and make transactions. The owner wants product promotion, by word of mouth and through social media. The owner do manual bookkeeping by recording every incoming and outgoing product, so there is duplicate and inappropriate data. This makes owners changed the marketing strategy from conventional to digital. The purpose of this research is to distribution using digital marketing. The digital marketing strategy made by owners, used e-commerce website, where it can be accessed by customers anywhere using a smartphone. Customers need access the website if they want to view products and make transactions. Owners find it easy to view sales reports in each period. The method used in making the website is the SDLC method with a prototyping model. The steps taken in the prototyping model is to identifying needs and problems of user, hardware, software, determining the programming language, designing user interfaces for admins and users are using UML diagrams, the prototypes website need to be evaluated before launching and do evaluating and improving if any problems when tested and finally launched the system to be implemented. Website testing is done by using black box testing to test the functionality of the website. Website running successfully using Internet Explorer on PC and smartphone. Website successfully hosted, customers can view and order products more easier and faster. The owner can record sales transactions and record products in more detail.
Jatiasih的JerseyBolaku地区销售传统和定制球衣。使用传统的方法来营销他们的产品,客户来观看产品并进行交易。店主希望通过口碑和社交媒体进行产品推广。所有者通过记录每一个进出产品来进行手工记账,因此存在重复和不适当的数据。这使得业主们将营销策略从传统转向了数字化。本研究的目的是利用数字营销进行分销。所有者制定的数字营销策略使用了电子商务网站,客户可以在任何地方使用智能手机访问该网站。如果客户想要查看产品并进行交易,则需要访问该网站。所有者发现查看每个时期的销售报告很容易。制作网站所使用的方法是SDLC方法和原型模型。原型模型中所采取的步骤是识别用户、硬件、软件的需求和问题,确定编程语言,为管理员和用户设计用户界面。如果使用UML图,原型网站需要在启动前进行评估,并在测试时进行评估和改进,最终启动要实施的系统。网站测试是通过使用黑盒测试来测试网站的功能来完成的。在PC和智能手机上使用Internet Explorer成功运行网站。网站成功托管,客户可以更轻松、更快地查看和订购产品。所有者可以更详细地记录销售交易和产品记录。
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引用次数: 1
Pengaruh Sistem Pengukuran Kinerja dan Disiplin Kerja terhadap Kinerja Pegawai Bea dan Cukai dalam Pengawasan Rokok Ilegal 工人测量和纪律系统经理在非法吸烟监测中反对Bea和气象官员
Pub Date : 2019-12-29 DOI: 10.31334/transparansi.v2i2.610
Yulianto Yulianto, Abbas Mansyur
According to law enforcement in excise sector, customs and excise officers are supervise on illegal cigarettes. The main purpose is to diminish illegal cigarettes and optimizing revenue in excise from cigarettes sector. Enforcement was intensively on illegal cigarettes throughout 2014-2016, shown by 902 cases increase to 2.409 cases. In contrary, illegal cigarettes increased throughout 2014-2016 from 11,73% to 12,14%. Those illegal cigarettes also causing affect to revenue in excise from cigarettes sector, primarily in 2016 while target realization 100,02% only, because revenue was collecting Rp137.969.225.430.00 from target set at Rp137.935.634.471.520. Discrepancy between sum of cases on illegal cigarettes, illegal cigarettes and revenue in excise from cigarettes sector becomes an interesting research topic. This research employs survey method which population are customs and excise officers work on enforcement unit in Indonesia. Sampling method is probability on cluster sampling to collect quantitative data and analyzed those data summarize using descriptive and verification approach to find out the effect of performance measurement system and work discipline to performance of customs and excise officers in supervision illegal cigarettes. This research concludes performance measurement system and work discipline give a positive and significant effect to customs and excise officers’ performance in supervision and reducing illegal cigarettes and optimizing revenue in excise from cigarettes sector
根据消费税部门的执法部门,海关和消费税官员对非法香烟进行监督。其主要目的是减少非法香烟,并优化香烟行业的消费税收入。2014-2016年期间,对非法香烟的执法力度很大,从902起增加到2.409起。相反,在2014-2016年期间,非法香烟从11,73%增加到12,14%。这些非法香烟也对香烟行业的消费税收入产生了影响,主要是在2016年,而目标实现率仅为100,02%,因为收入从设定的137.935.634.471.520卢比的目标中收取了137.969.225.430.00卢比。非法卷烟案件总数、非法卷烟和卷烟消费税收入之间的差异成为一个有趣的研究课题。本研究采用了以印尼海关执法人员为调查对象的调查方法。抽样方法是在整群抽样的基础上进行概率抽样,收集定量数据,并采用描述性和验证性的方法对数据进行汇总分析,以了解绩效衡量体系和工作纪律对海关人员监管非法卷烟绩效的影响。本研究得出结论,绩效衡量体系和工作纪律对海关官员在监管和减少非法卷烟以及优化卷烟消费税收入方面的绩效有着积极而显著的影响
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引用次数: 2
Pemodelan Deteksi Krisis Keuangan di Indonesia Berdasarkan Indikator M2/Cadangan Devisa 基于M2/设备储备指标的印尼金融危机检测模型
Pub Date : 2019-09-25 DOI: 10.31334/bijak.v16i2.511
Aisyah Zahrotul Hidayah, S. Sugiyanto, I. Slamet
The banking crisis reflects the liquidity crisis and bankruptcy of banks in the financial system. The financial crisis that occurred in mid-1997 resulted in a financial crisis that had a severe impact on the Indonesian economy. This made it aware of the importance of building a financial crisis early detection system to prepare for a crisis. The crisis occurs due to several macroeconomic indicators undergoing structural changes (regimes) and contain very high fluctuations. Combined volatility models and Markov regime switching are very suitable for explaining crises. The M2/international reserves indicator from 1990 to 2018 was used to build a crisis model. The results showed that the Markov regime switching autoregressive conditional heteroscedasticity model MRS-ARCH(2,1) could explain the crisis that occurred in mid-1997. Based on this model, in the future the crisis might occur if the M2/international reserves indicator decreased minimum of 13%
银行业危机反映了金融系统中银行的流动性危机和破产。1997年年中发生的金融危机导致了一场金融危机,对印度尼西亚经济产生了严重影响。这使它意识到建立金融危机早期检测系统以做好危机准备的重要性。这场危机的发生是由于几个宏观经济指标正在经历结构变化(制度),并包含非常高的波动。组合波动率模型和马尔可夫机制转换非常适合解释危机。1990年至2018年的M2/国际储备指标用于建立危机模型。结果表明,马尔可夫状态切换自回归条件异方差模型MRS-ARCH(2,1)可以解释1997年年中发生的危机。根据这个模型,如果M2/国际储备指标至少下降13%,未来可能会发生危机
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引用次数: 0
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Majalah Ilmiah Bijak
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