The rise of various da’wah content on Instagram explains the emergence of Muslimah movement to deliver Islamic messages through social media. Through Instagram, the Muslimah community becomes an agent for transforming Islamic knowledge in carrying out da’wah . This study aims to explain how the illustration artworks produced by the Muslimah community become visual communication media and provide their nuances in da’wah through Instagram. With a virtual ethnographic approach, this research is a qualitative study involving 15 illustrators who are members of the Hijabographic virtual community. This study reveals that the embodiment of the illustration artworks shows distinctive style and shape, which makes the Hijabographic community have its own positioning as a virtual community that produces illustration artworks for da’wah content. As visual communication media, the illustration artworks created by Hijabographic community members contain iconic meanings that emphasize aesthetic principles. The creativity of Hijabographic community members in producing illustration artworks is not an individual phenomenon but a structured cultural system that is adaptive to the demands of technological development. Hijabographic community illustration artworks present a new way of performing da’wah through virtual space.
{"title":"Illustration Images in Muslimah Visual Communication Da’wah Movement on Instagram","authors":"R. Nugrahani, Muhammad Idris, A. Wibowo","doi":"10.18196/JKM.131049","DOIUrl":"https://doi.org/10.18196/JKM.131049","url":null,"abstract":"The rise of various da’wah content on Instagram explains the emergence of Muslimah movement to deliver Islamic messages through social media. Through Instagram, the Muslimah community becomes an agent for transforming Islamic knowledge in carrying out da’wah . This study aims to explain how the illustration artworks produced by the Muslimah community become visual communication media and provide their nuances in da’wah through Instagram. With a virtual ethnographic approach, this research is a qualitative study involving 15 illustrators who are members of the Hijabographic virtual community. This study reveals that the embodiment of the illustration artworks shows distinctive style and shape, which makes the Hijabographic community have its own positioning as a virtual community that produces illustration artworks for da’wah content. As visual communication media, the illustration artworks created by Hijabographic community members contain iconic meanings that emphasize aesthetic principles. The creativity of Hijabographic community members in producing illustration artworks is not an individual phenomenon but a structured cultural system that is adaptive to the demands of technological development. Hijabographic community illustration artworks present a new way of performing da’wah through virtual space.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43547076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Targeting the Jakarta market, e-commerce catering had emerged to provide practical solutions for routine eating needs. The object in this study was Kulina, which was founded initially as a marketplace in 2015. The initial purpose of its establishment was to drive the sharing economy through co-creation with kitchen and distribution partners to meet the lunch needs of their customers, the employees in Jakarta. The research data was taken by interviews with Digital Marketing Manager and Customer Experience Head and Supervising Delivery. Additionally, observations were conducted on Kulina’s digital marketing communication activities on the @ Kulina.id Instagram account during September 2017-January 2018. Document searches were carried out via the internet on Instagram with the keyword #Kulina and another site containing information about Kulina based on a google search with the keyword Kulina. The study found that customer demand communicated through the website affects complementarity, development of economies of scale, and standard-setting. The information was used to open and develop a sharing economy network and business terms for Partners. Nevertheless, complementarity in Kulina was not only influenced by the meeting of suppliers and demand but also other factors such as traffic jams.
{"title":"E-Commerce Strategy in Driving Sharing Economy in Culinary Industry","authors":"Erwan Sudiwijaya, Kuskridho Ambardi","doi":"10.18196/JKM.131050","DOIUrl":"https://doi.org/10.18196/JKM.131050","url":null,"abstract":"Targeting the Jakarta market, e-commerce catering had emerged to provide practical solutions for routine eating needs. The object in this study was Kulina, which was founded initially as a marketplace in 2015. The initial purpose of its establishment was to drive the sharing economy through co-creation with kitchen and distribution partners to meet the lunch needs of their customers, the employees in Jakarta. The research data was taken by interviews with Digital Marketing Manager and Customer Experience Head and Supervising Delivery. Additionally, observations were conducted on Kulina’s digital marketing communication activities on the @ Kulina.id Instagram account during September 2017-January 2018. Document searches were carried out via the internet on Instagram with the keyword #Kulina and another site containing information about Kulina based on a google search with the keyword Kulina. The study found that customer demand communicated through the website affects complementarity, development of economies of scale, and standard-setting. The information was used to open and develop a sharing economy network and business terms for Partners. Nevertheless, complementarity in Kulina was not only influenced by the meeting of suppliers and demand but also other factors such as traffic jams.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46407015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agrotourism is an activity that integrates the agricultural system and the tourism system so that it forms an attractive tourist attraction. In its development, an agrotourism needs to get support in the form of promotion to inform the public about agrotourism, to increase the number of visitors, to increase agricultural education to visitors and the income for agro-tourism managers. This research was conducted at Yogyakarta Bhumi Merapi Agrotourism and its aim is to identify the effectiveness of promotional medium for Bhumi Merapi Agrotourism by Instagram and the influencing factors. The method used was descriptive method with a quantitative approach. Sampling was done by systematic random sampling with a total of 61 respondents. The analysis used was the proportion test and multiple linear regression test. The results showed that effectiveness of promotion of Bhumi Merapi Agrotourism by Instagram was 95.08%. It means that in general visitors rate Bhumi Merapi Agrotourism as an effective media for promotion. The effectiveness of Instagram is significantly influenced by the perception of visitors and the attractiveness of photos or videos which are uploaded on the official Instagram account of Bhumi Merapi Agrotourism.
{"title":"The Effectiveness of Bhumi Merapi Agrotourism Promotion through Instagram","authors":"Esti Esti, S. S. Hariadi, A. B. Raya","doi":"10.18196/jkm.122043","DOIUrl":"https://doi.org/10.18196/jkm.122043","url":null,"abstract":"Agrotourism is an activity that integrates the agricultural system and the tourism system so that it forms an attractive tourist attraction. In its development, an agrotourism needs to get support in the form of promotion to inform the public about agrotourism, to increase the number of visitors, to increase agricultural education to visitors and the income for agro-tourism managers. This research was conducted at Yogyakarta Bhumi Merapi Agrotourism and its aim is to identify the effectiveness of promotional medium for Bhumi Merapi Agrotourism by Instagram and the influencing factors. The method used was descriptive method with a quantitative approach. Sampling was done by systematic random sampling with a total of 61 respondents. The analysis used was the proportion test and multiple linear regression test. The results showed that effectiveness of promotion of Bhumi Merapi Agrotourism by Instagram was 95.08%. It means that in general visitors rate Bhumi Merapi Agrotourism as an effective media for promotion. The effectiveness of Instagram is significantly influenced by the perception of visitors and the attractiveness of photos or videos which are uploaded on the official Instagram account of Bhumi Merapi Agrotourism.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46104037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Indonesian government plans to replace all analog television broadcasts with digital television broadcasts. Through digital broadcasting, the public can enjoy television shows with better picture quality and many new services available. The government has actually made regulations relating to digital broadcasting, but the regulations seem to lack a positive response from the public and have been repeatedly sued in court. Until now, the legal basis for the implementation of digital broadcasting in Indonesia is still waiting for the inclusion of the term digitization in regulation at the legal level. The switch to digital broadcasting has left Indonesia unable to enjoy a digital dividend that can be used to provide faster and more extensive broadband internet. This information is important as a form of preparation for entering the era of society 5.0, where access to the internet has an important role to play in the development of science and technological innovation. This study used descriptive qualitative methods to give descr ibe about the urgency of digital broadcasting regulation in Indonesia and its impact on Indonesia related to the preparation of welcoming the era of society 5.0, where technology will get closer to people's lives to solve various social problems.
{"title":"Digital Television Regulation and its Impact on Indonesia towards Society 5.0","authors":"Arsyad Nurizar","doi":"10.18196/jkm.122039","DOIUrl":"https://doi.org/10.18196/jkm.122039","url":null,"abstract":"The Indonesian government plans to replace all analog television broadcasts with digital television broadcasts. Through digital broadcasting, the public can enjoy television shows with better picture quality and many new services available. The government has actually made regulations relating to digital broadcasting, but the regulations seem to lack a positive response from the public and have been repeatedly sued in court. Until now, the legal basis for the implementation of digital broadcasting in Indonesia is still waiting for the inclusion of the term digitization in regulation at the legal level. The switch to digital broadcasting has left Indonesia unable to enjoy a digital dividend that can be used to provide faster and more extensive broadband internet. This information is important as a form of preparation for entering the era of society 5.0, where access to the internet has an important role to play in the development of science and technological innovation. This study used descriptive qualitative methods to give descr ibe about the urgency of digital broadcasting regulation in Indonesia and its impact on Indonesia related to the preparation of welcoming the era of society 5.0, where technology will get closer to people's lives to solve various social problems.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48147255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Misinformation and disinformation are widespread in society, as well as during the outbreak of COVID-19. Much of this information is partly accurate, but the others are not, making it difficult for people to find reliable sources and guides. This study aims to see the tendency of misinformation and disinformation related to COVID-19, which has been fact-checked by Mafindo in January - July 2020 period using quantitative content analysis. The misinformation and disinformation criteria refer to the seven UNESCO types. They were analyzed using the disinformation triangle model by Victoria L. Rubin. The results showed that the highest intensity of COVID-19 misinformation and disinformation was in March, April, and May. Misinformation and disinformation are mostly disseminated through the platforms like Facebook, Twitter, and WhatsApp. The types of content that are most widely shared are misleading content, fabricated content, and false context. Besides, personal opinions are also the source of the most common COVID-19 misinformation during January-July 2020.
{"title":"An Analysis on COVID-19 Disinformation Triangle in Indonesia","authors":"Senja Yustitia, Panji Dwi Ashrianto","doi":"10.18196/jkm.122040","DOIUrl":"https://doi.org/10.18196/jkm.122040","url":null,"abstract":"Misinformation and disinformation are widespread in society, as well as during the outbreak of COVID-19. Much of this information is partly accurate, but the others are not, making it difficult for people to find reliable sources and guides. This study aims to see the tendency of misinformation and disinformation related to COVID-19, which has been fact-checked by Mafindo in January - July 2020 period using quantitative content analysis. The misinformation and disinformation criteria refer to the seven UNESCO types. They were analyzed using the disinformation triangle model by Victoria L. Rubin. The results showed that the highest intensity of COVID-19 misinformation and disinformation was in March, April, and May. Misinformation and disinformation are mostly disseminated through the platforms like Facebook, Twitter, and WhatsApp. The types of content that are most widely shared are misleading content, fabricated content, and false context. Besides, personal opinions are also the source of the most common COVID-19 misinformation during January-July 2020.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43680537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to reveal the meaning of the ritual Nyadran Sonoageng in Nganjuk, East Java. The ritual which has been carried out since 1995 is a traditional communication model (silaturahmi) in the social structure in Nganjuk and a medium of community communication with their ancestors. By using the theoretical framework about ritual communication, the researcher revealed that throughout the process of administering the ritual, there was the involvement of local government to form the discourse of the Nyadran itself. Through a new ethnographic approach that focuses on discovering how people organize their culture in thought and action, the final results of this study indicate that the ritual of Nyadran Sonoageng which initially was a representation of gratitude to God experienced an expansion of meaning as a communication medium and tourism commodity that could generate additional income for residents around Nganjuk Regency. Based on the results of participant observation and in-depth interviews, the researchers obtained a portrait of the meaning of Nganjuk residents on the Nyadran Sonoageng ritual. Interestingly, the active role of the religious leaders, religious leaders/traditional leaders is an essential factor in maintaining the memory of the conception of gratitude to God and ancestors through a performance of the Nyadran Sonoageng ritual .
{"title":"Interpretation of Nyadran Sonoageng Ritual as the Form of Ritual Communication of Sonoageng Villagers, Nganjuk Regency","authors":"M. N. Fatanti, Siti Noer Tyas Tuti","doi":"10.18196/jkm.121036","DOIUrl":"https://doi.org/10.18196/jkm.121036","url":null,"abstract":"This study aims to reveal the meaning of the ritual Nyadran Sonoageng in Nganjuk, East Java. The ritual which has been carried out since 1995 is a traditional communication model (silaturahmi) in the social structure in Nganjuk and a medium of community communication with their ancestors. By using the theoretical framework about ritual communication, the researcher revealed that throughout the process of administering the ritual, there was the involvement of local government to form the discourse of the Nyadran itself. Through a new ethnographic approach that focuses on discovering how people organize their culture in thought and action, the final results of this study indicate that the ritual of Nyadran Sonoageng which initially was a representation of gratitude to God experienced an expansion of meaning as a communication medium and tourism commodity that could generate additional income for residents around Nganjuk Regency. Based on the results of participant observation and in-depth interviews, the researchers obtained a portrait of the meaning of Nganjuk residents on the Nyadran Sonoageng ritual. Interestingly, the active role of the religious leaders, religious leaders/traditional leaders is an essential factor in maintaining the memory of the conception of gratitude to God and ancestors through a performance of the Nyadran Sonoageng ritual .","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47299942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aims to find the communication behavior of Posyandu's (Indonesian maternal and child health service) attendants in establishing understanding of media literacy, the challenges they should face, including the solutios, as well as the family communication model. The research is vital since, in addition to a notion that effective media literacy started from a family, the attendants have been educated with various topics by various institution, including media literacy, making them suitable to be the representation of informative family and society’s fine example. The research is a qualitative reseach using a case-study as the method. The informants are Posyandu’s attendants, their family members, public figures, and the leader of KPID NTT that are determined with a purposive sampling. The data colections method used are interview, observation, and documentation while the data analysis are data reduction, data display, drawing and verifying conclusion, analyzing the data, and making summary. The finding demonstrate that Posyandu’s attendant restrict family television time limit and internet use to raise understanding toward media literacy. Inconsistency in applying the rules and parents’s difficulty in using the internet outright are the challenges that are dealth with. The attendants redirect the family members to assist them in doing chores and limit funding for purchasing internet data to tackle the problem.
{"title":"Family Communication Model in Establishing Understanding of Media Literacy","authors":"Mas Amah, F. Hana","doi":"10.18196/jkm.112024","DOIUrl":"https://doi.org/10.18196/jkm.112024","url":null,"abstract":"The research aims to find the communication behavior of Posyandu's (Indonesian maternal and child health service) attendants in establishing understanding of media literacy, the challenges they should face, including the solutios, as well as the family communication model. The research is vital since, in addition to a notion that effective media literacy started from a family, the attendants have been educated with various topics by various institution, including media literacy, making them suitable to be the representation of informative family and society’s fine example. The research is a qualitative reseach using a case-study as the method. The informants are Posyandu’s attendants, their family members, public figures, and the leader of KPID NTT that are determined with a purposive sampling. The data colections method used are interview, observation, and documentation while the data analysis are data reduction, data display, drawing and verifying conclusion, analyzing the data, and making summary. The finding demonstrate that Posyandu’s attendant restrict family television time limit and internet use to raise understanding toward media literacy. Inconsistency in applying the rules and parents’s difficulty in using the internet outright are the challenges that are dealth with. The attendants redirect the family members to assist them in doing chores and limit funding for purchasing internet data to tackle the problem.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41567521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The growth of using social media in Indonesia since 2009 has enabled the user to contribute in online discussion, share opinion and feeling, or circulate the digital creativities. Social media gives opportunities to its users to be the content providers. The number of users take part of the discussion in social media has brought Indonesia mentioned as the capital of social media world. This label attached to Indonesia since some big cities in Indonesia, such as Jakarta, Yogyakarta, and Bandung recorded as the cities whose residents become the most active social media users in the world. This phenomenon leads to the assumption that social media is success in creating public participation. But, is it true? Based on data from Association of Internet service provider (APJII), the Internet users dominated by people from middle class, urban, young and well-educated groups. Some blank spots in Indonesia, the high price of technology, the lack of quality in operating and using technology become the problems causing the difficulty in implementing public participation. This paper tried to explore the misleading of the assumption that social media activities in Indonesia have created public participation. It also analyzes on how digital divide becomes the barrier to gain the public participation.
{"title":"Questioning Public Participation in Social Media Activities in Indonesia","authors":"Muria Endah Sokowati","doi":"10.18196/jkm.112025","DOIUrl":"https://doi.org/10.18196/jkm.112025","url":null,"abstract":"The growth of using social media in Indonesia since 2009 has enabled the user to contribute in online discussion, share opinion and feeling, or circulate the digital creativities. Social media gives opportunities to its users to be the content providers. The number of users take part of the discussion in social media has brought Indonesia mentioned as the capital of social media world. This label attached to Indonesia since some big cities in Indonesia, such as Jakarta, Yogyakarta, and Bandung recorded as the cities whose residents become the most active social media users in the world. This phenomenon leads to the assumption that social media is success in creating public participation. But, is it true? Based on data from Association of Internet service provider (APJII), the Internet users dominated by people from middle class, urban, young and well-educated groups. Some blank spots in Indonesia, the high price of technology, the lack of quality in operating and using technology become the problems causing the difficulty in implementing public participation. This paper tried to explore the misleading of the assumption that social media activities in Indonesia have created public participation. It also analyzes on how digital divide becomes the barrier to gain the public participation.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44714298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The internet era has contributed greatly to the dynamic development of journalism. The consequences of the presence of the internet in journalism change at least two basic things, namely the presentation of journalistic products and the behavior of journalists. The internet has given rise to new media platforms, namely online media and changing information dissemination to be faster and more massive. The internet also affects journalist behavior in the field in the process of searching, processing and disseminating information. On the one hand, journalistic ethics as signs that regulate journalistic products and journalist behavior has shifted in the era of internet journalism. The Journalistic Code of Ethics is considered to only regulate the ethical side of conventional journalism practices and does not cover online journalism. This is what makes many violations of journalistic ethics in online media. This study aims to find out how the shift in journalistic ethics in online journalism. This research will also describe how forms of journalistic ethics violate in online media both in terms of journalistic products and journalist behavior. The results of this study are expected to provide input to the articles in the Journalistic Code of Ethics to be applied not only in the practice of conventional journalism but also online journalism.
{"title":"Shifting Journalistic Ethics in the Internet Age, Case Study: Violation of Journalistic Ethics in Journalistic Products and Journalist Behavior in Online Media","authors":"R. Lestari","doi":"10.18196/jkm.112027","DOIUrl":"https://doi.org/10.18196/jkm.112027","url":null,"abstract":"The internet era has contributed greatly to the dynamic development of journalism. The consequences of the presence of the internet in journalism change at least two basic things, namely the presentation of journalistic products and the behavior of journalists. The internet has given rise to new media platforms, namely online media and changing information dissemination to be faster and more massive. The internet also affects journalist behavior in the field in the process of searching, processing and disseminating information. On the one hand, journalistic ethics as signs that regulate journalistic products and journalist behavior has shifted in the era of internet journalism. The Journalistic Code of Ethics is considered to only regulate the ethical side of conventional journalism practices and does not cover online journalism. This is what makes many violations of journalistic ethics in online media. This study aims to find out how the shift in journalistic ethics in online journalism. This research will also describe how forms of journalistic ethics violate in online media both in terms of journalistic products and journalist behavior. The results of this study are expected to provide input to the articles in the Journalistic Code of Ethics to be applied not only in the practice of conventional journalism but also online journalism.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46839015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Measuring standards for the management of tofu products as culinary tourism can contribute to the branding of the city of Sumedang, Indonesia. With the challenges in the technology era 4.0 the culinary industry, including Sumedang, is demanded to do branding through digital technology. This is the background of the importance of this study. The research design uses the ethnographic study of public relations with a qualitative approach. Data collection involved 4 producers and 4 consumers through interview and observation techniques. This research found differentiation as a strategy for managing tofu products. The differentiation strategy includes the use of digital promotional media in the form of websites and social media, which previously only used conventional media, such as banners. Differentiation can also be found in packaging using boxes made of woven bamboo. Another differentiation is in the variation of flavors by adding sambal kecap (chili soy sauce), sambal oncom (chili sauce mixed with a fermented caked product made of peanut press cake), sambal hejo (green chili sauce) in addition to its original accompaniment of the whole chilies. However, these changes do not change the tofu price of around 500 rupiahs per piece. Differentiation as an effort to build the branding of Sumedang city is what drives the local government to make tofu products as culinary tourism. This study offers a concept of culinary tourism as cultural tourism in the city of Sumedang. The concept of this tourism has not been much researched, although culinary culture is one of the intellectual properties that must be developed. Product development through product differentiation and convergence of Internet-based media is a product communication strategy effort for managing Sumedang Tofu products.
{"title":"Tofu Product Branding for Culinary Tourism of Sumedang, Indonesia","authors":"Dasrun Hidayat, H. Hafiar, Anisti Anisti","doi":"10.18196/jkm.112022","DOIUrl":"https://doi.org/10.18196/jkm.112022","url":null,"abstract":"Measuring standards for the management of tofu products as culinary tourism can contribute to the branding of the city of Sumedang, Indonesia. With the challenges in the technology era 4.0 the culinary industry, including Sumedang, is demanded to do branding through digital technology. This is the background of the importance of this study. The research design uses the ethnographic study of public relations with a qualitative approach. Data collection involved 4 producers and 4 consumers through interview and observation techniques. This research found differentiation as a strategy for managing tofu products. The differentiation strategy includes the use of digital promotional media in the form of websites and social media, which previously only used conventional media, such as banners. Differentiation can also be found in packaging using boxes made of woven bamboo. Another differentiation is in the variation of flavors by adding sambal kecap (chili soy sauce), sambal oncom (chili sauce mixed with a fermented caked product made of peanut press cake), sambal hejo (green chili sauce) in addition to its original accompaniment of the whole chilies. However, these changes do not change the tofu price of around 500 rupiahs per piece. Differentiation as an effort to build the branding of Sumedang city is what drives the local government to make tofu products as culinary tourism. This study offers a concept of culinary tourism as cultural tourism in the city of Sumedang. The concept of this tourism has not been much researched, although culinary culture is one of the intellectual properties that must be developed. Product development through product differentiation and convergence of Internet-based media is a product communication strategy effort for managing Sumedang Tofu products.","PeriodicalId":33673,"journal":{"name":"Komunikator","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44933488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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