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Building Corporate Identity, Image and Reputation in the Digital Era最新文献

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Reputation 声誉
Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-6
M. M. Foroudi, Pantea Foroudi, Zhongqi Jin
Grounded in social identity and attribution theories, this study focuses on the effect of architecture and its components on reputation. The relationships conceptualised were evaluated using data collected from a survey of 489 online and offline UK retail consumers and employees. To accommodate the equifinality and complexity of these relationships, this study employs fuzzy set qualitative comparative analysis, predictive validity and fit validity check
本研究以社会认同和归因理论为基础,重点研究建筑及其组成部分对声誉的影响。通过对489名英国线上和线下零售消费者和员工的调查收集数据,对概念化的关系进行了评估。为了适应这些关系的平等性和复杂性,本研究采用模糊集定性比较分析、预测效度和拟合效度检验
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引用次数: 0
Building and sustaining personal brand 建立和维护个人品牌
Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-22
M. Tourky, Pantea Foroudi, Fatma Haji Al-Zadjali
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引用次数: 0
Corporate brand identity 企业品牌识别
Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-8
M. T. Cuomo, Cinzia Genovino, D. Tortora, A. Giordano
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引用次数: 2
Corporate multi-channel branding 企业多渠道品牌推广
Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-11
Awele Achi, Ogechi Adeola, Chukwuedo Francis Achi
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引用次数: 0
Corporate brand image 企业品牌形象
Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-16
Virginia Vannucci, E. Pantano
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引用次数: 6
An assessment of customer experience concept 对客户体验概念的评估
Pub Date : 2021-07-16 DOI: 10.4324/9781003080572-13
Dongmei Zha, Reza Marvi, Pantea Foroudi, Charles Dennis, Akiko Ueno, Zhongqi Jin, T. Melewar
Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge structure of customer experience has changed over time.
基于本文围绕构建新的客户体验概念框架的总体研究目的,研究目标为:(1)识别客户体验的主要知识结构;(2)了解客户体验的知识结构是如何随时间变化的。
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引用次数: 0
Behavioural intentions in the UK fashion industry 英国时装业的行为意向
Pub Date : 2021-07-16 DOI: 10.4324/9781003080572-15
Helnaz Ahmadi Lari, Pantea Foroudi, S. Imani
Given the importance of fashion innovativeness, this study is aiming to (i) explores the previous literature to evaluate the concept of fashion innovativeness, (ii) identifies the aspects that have a significant influence on fashion innovativeness, (iii) develops and assesses a conceptual framework concerning the relationships between fashion innovativeness, its antecedents and its consequences, and (iv) investigates the impact of fashion innovativeness among British consumers.
鉴于时尚创新的重要性,本研究旨在(i)探索以前的文献来评估时尚创新的概念,(ii)确定对时尚创新有重大影响的方面,(iii)开发和评估一个关于时尚创新,其前因和后果之间关系的概念框架,以及(iv)调查时尚创新对英国消费者的影响。
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引用次数: 1
Employee occupational identity 员工职业认同
Pub Date : 2021-05-10 DOI: 10.4324/9781003080572-14
Maria Jerez-Jerez, T. Melewar, Pantea Foroudi
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引用次数: 0
Take a new turn 重新开始
Pub Date : 2020-09-01 DOI: 10.4324/9781003080572-18
Pantea Foroudi, Reza Marvi, J. Izadi, M. M. Foroudi, Pouya Pirzadeh
What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favorably? Results showed that philosophy, vision, mission, and top management driving force positively influence corporate identity management.
影响企业形象管理的主要因素是什么?影响企业良好声誉的关键因素是什么?结果显示,企业理念、愿景、使命和高层管理驱动力对企业形象管理有正向影响。
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引用次数: 0
期刊
Building Corporate Identity, Image and Reputation in the Digital Era
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