Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0011
Jordi Arcos-Pumarola, Marta Conill-Tetuà
Abstract Considering the cultural relevance of ICH and its meanings for communities, and the fact that it is increasingly becoming an asset of destinations in promoting tourism, the use of ICH in social networks must be put in the spotlight to identify best practices of transmitting the meanings of ICH through social networks. An analysis of the use of ICH in the context of social networks will also illuminate which particular tourist image is being transmitted by the various agents and stakeholders that interact with social networks. In this vein, this chapter will present a case study based on the Fête de l'Ours, a celebration performed in three rural villages in the south of France, looking at how it is explained within a particular social network, namely, Instagram. In this way, the case study will aim to: (i) identify the elements of the festivity that are highlighted by locals and visitors in their Fête de l'Ours account on Instagram; and (ii) analyse how locals, visitors and stakeholders explain and share the experience of the festival.
考虑到非物质文化遗产的文化相关性及其对社区的意义，以及它日益成为促进旅游目的地的一项资产的事实，必须将非物质文化遗产在社交网络中的使用放在重点位置，以确定通过社交网络传播非物质文化遗产意义的最佳实践。对非物质文化遗产在社交网络背景下使用的分析也将阐明与社交网络互动的各种代理和利益相关者正在传播哪些特定的旅游形象。在这种情况下，本章将提出一个基于Fête de l'Ours的案例研究，这是在法国南部三个农村举行的庆祝活动，看看它是如何在一个特定的社交网络中解释的，即Instagram。通过这种方式，案例研究将旨在:(i)确定当地人和游客在Instagram上的Fête de l'Ours账户中强调的节日元素;(ii)分析当地人、游客和利益相关者如何解释和分享节日的经验。
{"title":"Promoting intangible cultural heritage through social networks: a case study of the Fête de l'ours in France.","authors":"Jordi Arcos-Pumarola, Marta Conill-Tetuà","doi":"10.1079/9781789248753.0011","DOIUrl":"https://doi.org/10.1079/9781789248753.0011","url":null,"abstract":"Abstract\u0000 Considering the cultural relevance of ICH and its meanings for communities, and the fact that it is increasingly becoming an asset of destinations in promoting tourism, the use of ICH in social networks must be put in the spotlight to identify best practices of transmitting the meanings of ICH through social networks. An analysis of the use of ICH in the context of social networks will also illuminate which particular tourist image is being transmitted by the various agents and stakeholders that interact with social networks. In this vein, this chapter will present a case study based on the Fête de l'Ours, a celebration performed in three rural villages in the south of France, looking at how it is explained within a particular social network, namely, Instagram. In this way, the case study will aim to: (i) identify the elements of the festivity that are highlighted by locals and visitors in their Fête de l'Ours account on Instagram; and (ii) analyse how locals, visitors and stakeholders explain and share the experience of the festival.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133638178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0007
Nikolaos Boukas
Abstract The chapter emphasizes the tourism products that the destination offers, highlighting rural tourism as a macro niche that is worthy to be considered as a unique form of tourism, and suggests a series of strategies for the diversification and enhancement of the tourism offering for the holistic Greek destination experience. In this regard, this study was employed for: (i) discovering the role of rural tourism for the mountainous area of Kalavrita, highlighting the challenges and opportunities of the current tourism situation in the area; (ii) analysing the strategies formulated by tourism authorities to engage in rural tourism; and (iii) conceptualizing the current and potential rural tourism products that do, and could, lead to the appropriate diversification of the existing tourism product of the Kalavrita region, as a representative western European mountainous destination.
{"title":"Diversifying and enhancing mountainous destinations through rural tourism: the case of Kalavrita, Greece.","authors":"Nikolaos Boukas","doi":"10.1079/9781789248753.0007","DOIUrl":"https://doi.org/10.1079/9781789248753.0007","url":null,"abstract":"Abstract\u0000 The chapter emphasizes the tourism products that the destination offers, highlighting rural tourism as a macro niche that is worthy to be considered as a unique form of tourism, and suggests a series of strategies for the diversification and enhancement of the tourism offering for the holistic Greek destination experience. In this regard, this study was employed for: (i) discovering the role of rural tourism for the mountainous area of Kalavrita, highlighting the challenges and opportunities of the current tourism situation in the area; (ii) analysing the strategies formulated by tourism authorities to engage in rural tourism; and (iii) conceptualizing the current and potential rural tourism products that do, and could, lead to the appropriate diversification of the existing tourism product of the Kalavrita region, as a representative western European mountainous destination.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115019149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0001
Meng-yun Hu, E. Pantano, Nikolaos Stylos
Abstract This chapter is a conceptual work by Mengyun Hu, Eleonora Pantano and Nikolaos Stylos addressing the subject of the Internet of Things (IoT) technologies and how these have impacted on the reformulation of services provided and received. In this chapter, the authors suggest that the application of IoT has a significant impact on understanding the tourist experience, since it can reshape travelling experiences throughout the entire trip; they conclude with directions for both academics and practitioners in several tourism fields, such as destination management, hospitality, transportation and intermediaries.
{"title":"How does Internet of Things (IOT) affect travel experience?","authors":"Meng-yun Hu, E. Pantano, Nikolaos Stylos","doi":"10.1079/9781789248753.0001","DOIUrl":"https://doi.org/10.1079/9781789248753.0001","url":null,"abstract":"Abstract This chapter is a conceptual work by Mengyun Hu, Eleonora Pantano and Nikolaos Stylos addressing the subject of the Internet of Things (IoT) technologies and how these have impacted on the reformulation of services provided and received. In this chapter, the authors suggest that the application of IoT has a significant impact on understanding the tourist experience, since it can reshape travelling experiences throughout the entire trip; they conclude with directions for both academics and practitioners in several tourism fields, such as destination management, hospitality, transportation and intermediaries.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129489082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0003
Bernardo Borges, R. Costa
Abstract This chapter, by Bernardo Borges and Rui Augusto Costa, deals with destination management organisations (DMOs) and the tourism marketing channels in the Centre of Portugal. The chapter assesses the significance of the digital marketing strategy of the DMOs responsible for the Centre of Portugal and provides insights regarding how this strategy can affect tourists' information search during the pre-trip as well as at the destination. The study concludes with useful information for DMOs regarding the main promotion channels that they should use for attracting tourists to the region.
{"title":"DMOs and tourism marketing channels in centre of Portugal.","authors":"Bernardo Borges, R. Costa","doi":"10.1079/9781789248753.0003","DOIUrl":"https://doi.org/10.1079/9781789248753.0003","url":null,"abstract":"Abstract\u0000 This chapter, by Bernardo Borges and Rui Augusto Costa, deals with destination management organisations (DMOs) and the tourism marketing channels in the Centre of Portugal. The chapter assesses the significance of the digital marketing strategy of the DMOs responsible for the Centre of Portugal and provides insights regarding how this strategy can affect tourists' information search during the pre-trip as well as at the destination. The study concludes with useful information for DMOs regarding the main promotion channels that they should use for attracting tourists to the region.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133763764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0010
C. Ren, Elizabeth Cooper
Abstract To better understand how Visit Greenland works in marketing Greenland as a tourist destination, the case of social media influencers is explored. To do so, a review of the social media marketing literature is provided which zooms in on social media marketing, tourism and social media influencers in tourism. Encapsulation and decapsulation is introduced as an analytical tool to explore the study's material and is presented in the following analysis. After a short introduction to our methodology and case, empirical material from interviews with professional social media influencers sponsored by the DMO to promote the destination is used to show how users negotiate online presence and social media content during their travels in Greenland. In conclusion, the trade- offs and balancing acts of being 'online' and 'off the beaten track' are discussed, seeing them as equally important but at times hard to reconcile.
{"title":"Being online off the beaten track: rhythms of connectivity and user-generated content in the marketing of Greenland.","authors":"C. Ren, Elizabeth Cooper","doi":"10.1079/9781789248753.0010","DOIUrl":"https://doi.org/10.1079/9781789248753.0010","url":null,"abstract":"Abstract\u0000 To better understand how Visit Greenland works in marketing Greenland as a tourist destination, the case of social media influencers is explored. To do so, a review of the social media marketing literature is provided which zooms in on social media marketing, tourism and social media influencers in tourism. Encapsulation and decapsulation is introduced as an analytical tool to explore the study's material and is presented in the following analysis. After a short introduction to our methodology and case, empirical material from interviews with professional social media influencers sponsored by the DMO to promote the destination is used to show how users negotiate online presence and social media content during their travels in Greenland. In conclusion, the trade- offs and balancing acts of being 'online' and 'off the beaten track' are discussed, seeing them as equally important but at times hard to reconcile.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125485845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0005
Jesús Barreal Pernas, Gil Jannes
Abstract This chapter, by Jesús Barreal Pernas and Gil Jannes, deals with gastro-tourism in Spain and studies the international tourist profile in the Spanish wine and olive oil Protected Destinations of Origin (PDOs). Specifically, the study focuses on regions that have such PDOs and examines the differences and similarities among the profiles of international tourists that visit them. The study concludes with a classification of four clusters according to demographic, travel and motivational characteristics of tourists in the particular area.
{"title":"Comparison of international tourist profiles in the Spanish wine and olive oil PDOs.","authors":"Jesús Barreal Pernas, Gil Jannes","doi":"10.1079/9781789248753.0005","DOIUrl":"https://doi.org/10.1079/9781789248753.0005","url":null,"abstract":"Abstract\u0000 This chapter, by Jesús Barreal Pernas and Gil Jannes, deals with gastro-tourism in Spain and studies the international tourist profile in the Spanish wine and olive oil Protected Destinations of Origin (PDOs). Specifically, the study focuses on regions that have such PDOs and examines the differences and similarities among the profiles of international tourists that visit them. The study concludes with a classification of four clusters according to demographic, travel and motivational characteristics of tourists in the particular area.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124615738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0004
F. Calza, M. Simoni, Annarita Sorrentino, Mariapina Trunfio
Abstract This chapter is the work of Francesco Calza, Michele Simoni, Annarita Sorrentino and Mariapina Trunfio, who study the role of participatory planning in repositioning a southern Italy destination, Centola-Palinuro in the Campania region. This contribution deals with a demand-driven destination that suffers from several challenges such as seaside seasonality, mass-market demand and low spending. The case argues that a participatory planning process that involves local stakeholders can have a significant impact in the repositioning of the destination by reshaping the tourism offering in the area through stakeholder engagement.
{"title":"New tourism experiences and mature destinations: the role of participatory planning in repositioning a southern Italy destination.","authors":"F. Calza, M. Simoni, Annarita Sorrentino, Mariapina Trunfio","doi":"10.1079/9781789248753.0004","DOIUrl":"https://doi.org/10.1079/9781789248753.0004","url":null,"abstract":"Abstract\u0000 This chapter is the work of Francesco Calza, Michele Simoni, Annarita Sorrentino and Mariapina Trunfio, who study the role of participatory planning in repositioning a southern Italy destination, Centola-Palinuro in the Campania region. This contribution deals with a demand-driven destination that suffers from several challenges such as seaside seasonality, mass-market demand and low spending. The case argues that a participatory planning process that involves local stakeholders can have a significant impact in the repositioning of the destination by reshaping the tourism offering in the area through stakeholder engagement.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132123242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0008
J. Choe
Abstract This study has three major objectives; the first is to explore whether tourists have different levels of food neophobia according to their sociodemographics; the second is to investigate if differences in tourists' local food consumption values exist among different food neophobia groups (FNGs); and the third is to examine whether differences in tourists' behavioural intention to go back to a destination for food tourism exist among different FNGs. This study expects that destination marketers, hospitality businesses and tour operators can achieve a competitive advantage by understanding the concept of food neophobia and its associations with tourists' sociodemographics and local food experiences in a destination. In particular, this study will focus on US tourists' local food perception experiences in France and Italy.
{"title":"US tourists' food neophobia and their local food experiences in France and Italy.","authors":"J. Choe","doi":"10.1079/9781789248753.0008","DOIUrl":"https://doi.org/10.1079/9781789248753.0008","url":null,"abstract":"Abstract\u0000 This study has three major objectives; the first is to explore whether tourists have different levels of food neophobia according to their sociodemographics; the second is to investigate if differences in tourists' local food consumption values exist among different food neophobia groups (FNGs); and the third is to examine whether differences in tourists' behavioural intention to go back to a destination for food tourism exist among different FNGs. This study expects that destination marketers, hospitality businesses and tour operators can achieve a competitive advantage by understanding the concept of food neophobia and its associations with tourists' sociodemographics and local food experiences in a destination. In particular, this study will focus on US tourists' local food perception experiences in France and Italy.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130967435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0009
Elitza Iordanova
Abstract Positioning or repositioning a destination on the already overcrowded market is a challenging task in normal circumstances but paired with difficult heritage it could be a major obstacle for any DMO. The current study tentatively suggests that nationality influences the richness and intensity of respondents' associations with Linz where the internationals were more likely to have a higher number of spontaneous associations (keywords) than Austrians, which is in contrast with that of Reilly (1990) reporting that respondents living far away from a destination were found to lack a vivid image of it. Moreover, the Nazi past appears to be still deeply rooted in Linz's brand despite the DMO's continuous attempts to reposition the destination's image by consciously or subconsciously trying to refute its difficult heritage and focusing its marketing efforts on promoting Linz's vivid cultural life.
{"title":"Nazi past and destination image: the case of Linz, Austria.","authors":"Elitza Iordanova","doi":"10.1079/9781789248753.0009","DOIUrl":"https://doi.org/10.1079/9781789248753.0009","url":null,"abstract":"Abstract\u0000 Positioning or repositioning a destination on the already overcrowded market is a challenging task in normal circumstances but paired with difficult heritage it could be a major obstacle for any DMO. The current study tentatively suggests that nationality influences the richness and intensity of respondents' associations with Linz where the internationals were more likely to have a higher number of spontaneous associations (keywords) than Austrians, which is in contrast with that of Reilly (1990) reporting that respondents living far away from a destination were found to lack a vivid image of it. Moreover, the Nazi past appears to be still deeply rooted in Linz's brand despite the DMO's continuous attempts to reposition the destination's image by consciously or subconsciously trying to refute its difficult heritage and focusing its marketing efforts on promoting Linz's vivid cultural life.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133150321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1079/9781789248753.0002
I. Zaim
Abstract This chapter is the work of Ilma Aulia Zaim and studies a specific market segment, young British tourists aged 18-35, and how these pursue tourism-related information sources that eventually affect their travel decision-making prior to visiting a destination. The study offers significant insight into destination management organizations(DMO)regarding young British travellers' characteristics and offers suggestions to them such as the types of information they should share on their websites and which of them are really valuable for the particular tourism market segment.
{"title":"Young British tourists' tourism-related information sources.","authors":"I. Zaim","doi":"10.1079/9781789248753.0002","DOIUrl":"https://doi.org/10.1079/9781789248753.0002","url":null,"abstract":"Abstract\u0000 This chapter is the work of Ilma Aulia Zaim and studies a specific market segment, young British tourists aged 18-35, and how these pursue tourism-related information sources that eventually affect their travel decision-making prior to visiting a destination. The study offers significant insight into destination management organizations(DMO)regarding young British travellers' characteristics and offers suggestions to them such as the types of information they should share on their websites and which of them are really valuable for the particular tourism market segment.","PeriodicalId":339614,"journal":{"name":"Tourism marketing in Western Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128805088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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