Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-34-38
E. S. Sysoeva, E. Dudina
The article addresses the semantic features of English artionyms represented by British and American painting of the XX-XXI c. There is no generally accepted term for a work of art in onomastics at the moment, but more scientists use the concept of “artionym” as a key term. Within the framework of this study, British and American artionyms are subjected to comparative analysis in order to describe the semantic features of the units studied. The description of the semantic similarities and differences of the units in question are subsequently justified by the findings of semantic analyses.
{"title":"Semantic Features of English Artionyms (Based on British and American Painting of the XX-XXI c.)","authors":"E. S. Sysoeva, E. Dudina","doi":"10.35854/2541-8106-2021-3-34-38","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-34-38","url":null,"abstract":"The article addresses the semantic features of English artionyms represented by British and American painting of the XX-XXI c. There is no generally accepted term for a work of art in onomastics at the moment, but more scientists use the concept of “artionym” as a key term. Within the framework of this study, British and American artionyms are subjected to comparative analysis in order to describe the semantic features of the units studied. The description of the semantic similarities and differences of the units in question are subsequently justified by the findings of semantic analyses.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122555124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-29-33
A. Diehl, Yu. D. Leont’eva
This article is devoted to the study of the phenomenon of synesthesia in the context of English-language advertising in the linguopragmatic aspect. In the present study, synesthetic metaphors are divided into primary and secondary, i.e. combinations with exclusively intersensory transference; and combinations with transference between sensations and the emotional or psychological states of a person. The article examines examples of primary and secondary synesthetic metaphors, identifies the most common types of synesthetic metaphors in English-language advertising texts. The article also presents a pragmatic-semantic analysis of the selected synesthetic metaphors, describes the specifics of their formation and use.
{"title":"The Phenomenon of Synesthesia in the Context of English Advertising","authors":"A. Diehl, Yu. D. Leont’eva","doi":"10.35854/2541-8106-2021-3-29-33","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-29-33","url":null,"abstract":"This article is devoted to the study of the phenomenon of synesthesia in the context of English-language advertising in the linguopragmatic aspect. In the present study, synesthetic metaphors are divided into primary and secondary, i.e. combinations with exclusively intersensory transference; and combinations with transference between sensations and the emotional or psychological states of a person. The article examines examples of primary and secondary synesthetic metaphors, identifies the most common types of synesthetic metaphors in English-language advertising texts. The article also presents a pragmatic-semantic analysis of the selected synesthetic metaphors, describes the specifics of their formation and use.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131409342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-5-10
I. Karpovich
The effectiveness of university academic process depends on how quickly and effectively a first-year student overcomes the challenges of the induction process. Creating conditions for the successful induction of students in the educational process is one of the priorities of higher education. This paper focuses on the literature review devoted to the main directions of current scientific research on the problem of adaptation of first-year students.
{"title":"Teaching First-Year Students: Literature Review","authors":"I. Karpovich","doi":"10.35854/2541-8106-2021-3-5-10","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-5-10","url":null,"abstract":"The effectiveness of university academic process depends on how quickly and effectively a first-year student overcomes the challenges of the induction process. Creating conditions for the successful induction of students in the educational process is one of the priorities of higher education. This paper focuses on the literature review devoted to the main directions of current scientific research on the problem of adaptation of first-year students.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"28 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131805151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-64-69
E. N. Taistova
This article is devoted to the translation of occasional words in the novel “1984” by J. Orwell. V. P. Golyshev and L. D. Bershidsky used different methods of linguistic transformations for better interpretation and understanding. The words of the fictional language “Newspeak” were analyzed and classified according to the sphere of their use. Their definitions are also uncluded.
这篇文章专门讨论奥威尔小说《1984》中一些偶然词汇的翻译。V. P. Golyshev和L. D. Bershidsky使用不同的语言转换方法来更好地解释和理解。对虚构语言“新话”的词汇进行了分析，并根据其使用范围进行了分类。它们的定义也不包括在内。
{"title":"Translation of the Occasional Words in the Novel “1984” by J. Orwell into Russian","authors":"E. N. Taistova","doi":"10.35854/2541-8106-2021-3-64-69","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-64-69","url":null,"abstract":"This article is devoted to the translation of occasional words in the novel “1984” by J. Orwell. V. P. Golyshev and L. D. Bershidsky used different methods of linguistic transformations for better interpretation and understanding. The words of the fictional language “Newspeak” were analyzed and classified according to the sphere of their use. Their definitions are also uncluded.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130406352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-11-17
A. Arias, I. A. Shcherbakova
Статья посвящена исследованию лингвистических средств реализации персуазивного эффекта в англоязычной видеорекламе. Реклама является важнейшим компонентом общественной коммуникации в силу стремительного развития промышленности и торговли в современной социальной среде. Именно рекламный дискурс диктует законы актуального и неактуального, тем самым побуждая потенциального потребителя приобрести определенный товар. Возникает закономерный вопрос, связанный с правилами, согласно которым действует рекламный дискурс, и приемами, посредством коих создатели рекламных текстов реализуют коммуникативное намерение воздействия. Авторы приведут некоторые особенности рекламного текста как явления, далее сконцентрируются на специфике видеорекламы.
{"title":"Persuasiveness and Means of Its Realization in English-Language Advertising","authors":"A. Arias, I. A. Shcherbakova","doi":"10.35854/2541-8106-2021-3-11-17","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-11-17","url":null,"abstract":"Статья посвящена исследованию лингвистических средств реализации персуазивного эффекта в англоязычной видеорекламе. Реклама является важнейшим компонентом общественной коммуникации в силу стремительного развития промышленности и торговли в современной социальной среде. Именно рекламный дискурс диктует законы актуального и неактуального, тем самым побуждая потенциального потребителя приобрести определенный товар. Возникает закономерный вопрос, связанный с правилами, согласно которым действует рекламный дискурс, и приемами, посредством коих создатели рекламных текстов реализуют коммуникативное намерение воздействия. Авторы приведут некоторые особенности рекламного текста как явления, далее сконцентрируются на специфике видеорекламы.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"339 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132077517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-39-43
A. S. Ososkova
The issue of lexical diminutive designations of person in English is discussed in the article. The specificity of diminutives as a type of derived word is determined, the structure of lexical diminutives is analyzed, types of affixes serving to their formation are established. Emotional-evaluation character of hypocoristic suffixes and semantic features of the lexemes under study are described.
{"title":"Lexical Diminutive Designations of Person in English","authors":"A. S. Ososkova","doi":"10.35854/2541-8106-2021-3-39-43","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-39-43","url":null,"abstract":"The issue of lexical diminutive designations of person in English is discussed in the article. The specificity of diminutives as a type of derived word is determined, the structure of lexical diminutives is analyzed, types of affixes serving to their formation are established. Emotional-evaluation character of hypocoristic suffixes and semantic features of the lexemes under study are described.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132776381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-58-63
Yuriy Sakhno
This article deals with the study of the structural and semantic features of tactile verbs (hereinafter TVs) in English, German and Russian. Particular attention is paid to the comparative study of TVs, which allows us to identify structural and semantic similarities and differences of linguistic units studied. The structural and semantic classification of TVs in the compared languages is also provided.
{"title":"Structure and Semantics of Tactile Verbs in a Comparative Aspect (On the Material of the English, German and Russian Languages)","authors":"Yuriy Sakhno","doi":"10.35854/2541-8106-2021-3-58-63","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-58-63","url":null,"abstract":"This article deals with the study of the structural and semantic features of tactile verbs (hereinafter TVs) in English, German and Russian. Particular attention is paid to the comparative study of TVs, which allows us to identify structural and semantic similarities and differences of linguistic units studied. The structural and semantic classification of TVs in the compared languages is also provided.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"125 1-3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116706341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-18-28
E. Sereda, M. P. Efremova
This article is devoted to the peculiarities of the culinary recipes translation using the recipes of Jamie Oliver’s. Gastronomic discourse is a reflection of the fundamental physiological need of a person, while language serves to realize the national-specific characteristics of the people. Within this article, methods of transferring culinary recipes from English into Russian are considered, as well as the translation transformations that the translator uses when translating. Considerable attention is paid to specific examples and identification of their translation specifics.
{"title":"The Ways of Gastronomic Discourse Translation (On the Example of Culinary Recipes)","authors":"E. Sereda, M. P. Efremova","doi":"10.35854/2541-8106-2021-3-18-28","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-18-28","url":null,"abstract":"This article is devoted to the peculiarities of the culinary recipes translation using the recipes of Jamie Oliver’s. Gastronomic discourse is a reflection of the fundamental physiological need of a person, while language serves to realize the national-specific characteristics of the people. Within this article, methods of transferring culinary recipes from English into Russian are considered, as well as the translation transformations that the translator uses when translating. Considerable attention is paid to specific examples and identification of their translation specifics.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123597066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-44-51
I. V. Fedoseevа
The article reveals the peculiarities of the ratio of adolescents prevailing in the family with an affective form of intolerance (intolerance), styles of attitudes and dominant mental formations in the structure of the adolescent’s personality. The possibilities of using the proposed diagnostic tools (including the author’s questionnaire of toleranceintolerance) at various stages of ontogenesis are indicated.
{"title":"Peculiarities of Relationship of Personal Variables of Younger Teenagers with Affective Form of Tolerance-Intolerance","authors":"I. V. Fedoseevа","doi":"10.35854/2541-8106-2021-3-44-51","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-44-51","url":null,"abstract":"The article reveals the peculiarities of the ratio of adolescents prevailing in the family with an affective form of intolerance (intolerance), styles of attitudes and dominant mental formations in the structure of the adolescent’s personality. The possibilities of using the proposed diagnostic tools (including the author’s questionnaire of toleranceintolerance) at various stages of ontogenesis are indicated.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123892283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.35854/2541-8106-2021-3-52-57
O. Palvanov
This article is devoted to the study of polycoded and multimodal nature of the cinematic discourse as a semiotically heterogeneous phenomenon. The cinematic discourse is interpreted as a complex integrated socially and culturally conditioned mental-communicative phenomenon that is characterized by a combination of lingual and non-lingual codes in its structure and is polycoded and multimodal by its nature. The paper analyzes the main approaches to the interpretation of the cinematic discourse as a creolized / polycoded / multimodal formation, proves the assumption that the cinematic discourse cannot be considered creolized, as it consists of more than two code systems that are in complex interaction aimed at constructing the meaning. The polycoded nature of the cinematic discourse focuses on the combination of several code systems attracted by filmmakers to construct the meaning. The multimodal nature of the cinematic discourse emphasizes its dynamic character and focuses on the addressee considering his cognitive and social features. The combination of different semiotic systems conduces to the film meaning construction.
{"title":"Cinematic Discourse as a Polycoded and Multimodal Phenomenon","authors":"O. Palvanov","doi":"10.35854/2541-8106-2021-3-52-57","DOIUrl":"https://doi.org/10.35854/2541-8106-2021-3-52-57","url":null,"abstract":"This article is devoted to the study of polycoded and multimodal nature of the cinematic discourse as a semiotically heterogeneous phenomenon. The cinematic discourse is interpreted as a complex integrated socially and culturally conditioned mental-communicative phenomenon that is characterized by a combination of lingual and non-lingual codes in its structure and is polycoded and multimodal by its nature. The paper analyzes the main approaches to the interpretation of the cinematic discourse as a creolized / polycoded / multimodal formation, proves the assumption that the cinematic discourse cannot be considered creolized, as it consists of more than two code systems that are in complex interaction aimed at constructing the meaning. The polycoded nature of the cinematic discourse focuses on the combination of several code systems attracted by filmmakers to construct the meaning. The multimodal nature of the cinematic discourse emphasizes its dynamic character and focuses on the addressee considering his cognitive and social features. The combination of different semiotic systems conduces to the film meaning construction.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125409241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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