Pub Date : 2024-01-22DOI: 10.55047/transekonomika.v3i6.568
Alida Vanesha Putri, Sarah Najoan
Business communication develops relational strategies to build the consumers’ trust. The lack of Vegetables and fruit consumption motivates Burgreens’ owner to create healthy fast food.Therefore,trust engages society to be involved in order to begin a healthy lifestyle. This research aimed to perceive the role of product communication in consumer trust throughout Burgreens’ case study. This research applies quantitative methods and purposive sampling techniques. The populations of this research are involving the consumers of Burgreens’ within the Google form online distribution and the data are analyzed by SPSS. In this research, product communication influences consumer trust
{"title":"Pengaruh Komunikasi Produk Burgreens Terhadap Kepercayaan Konsumen di Jakarta Selatan","authors":"Alida Vanesha Putri, Sarah Najoan","doi":"10.55047/transekonomika.v3i6.568","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i6.568","url":null,"abstract":"Business communication develops relational strategies to build the consumers’ trust. The lack of Vegetables and fruit consumption motivates Burgreens’ owner to create healthy fast food.Therefore,trust engages society to be involved in order to begin a healthy lifestyle. This research aimed to perceive the role of product communication in consumer trust throughout Burgreens’ case study. This research applies quantitative methods and purposive sampling techniques. The populations of this research are involving the consumers of Burgreens’ within the Google form online distribution and the data are analyzed by SPSS. In this research, product communication influences consumer trust","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"2 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tujuan kegiatan PKM adalah memberikan bekal pengetahuan tentang strategi pemasaran selama siklus hidup produk saat menjalankan usaha. Mitra yang dijadikan tempat kegiatan adalah UKM yang bergerak dalam bidang kuliner bernama pempek Lita merupakan usaha yang bergerak di bidang makanan khas daerah palembang yaitu pempek. Pemilik usaha bernama Yurmalita. Lokasi mitra terdapat di Kota Jambi. Kegiatan PKM didasarkan pada observasi awal pada mitra, dimana mitra belum mendapatkan pembekalan tentang strategi pemasaran semasa siklus hidup produk, sehingga masih lemahnya mitra dalam menggunakan strategi pada setiap langkah selama masa hidup suatu produk . Metode pelaksanaan kegiatan adalah pelatihan melalui zoom meeting. Adapun terkait materi yang ingin disampaikan ke mitra disajikan dalam bentuk PPT. Materi yang terkait diberikan ke mitra adalah pengenalan tahapan siklus daur hidup produk, tahapan siklus daur hidup produk dan straegi dari masing masing setiap tahapan, serta cara memperpanjang siklus hidup produk. Hasil kegiatan dari PKM ini dapat meningkatkan pengetahuan mitra dalam menggunakan strategi pemasaran yang tepat dalam setiap masa hidup umur produk yang dihasilkan mitra.
{"title":"STRATEGI PEMASARAN SELAMA SIKLUS HIDUP PRODUK","authors":"Rodhiah Rodhiah, Christiandinata Tjandra Bravo, Valentina Valentina","doi":"10.55047/transekonomika.v3i6.575","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i6.575","url":null,"abstract":"Tujuan kegiatan PKM adalah memberikan bekal pengetahuan tentang strategi pemasaran selama siklus hidup produk saat menjalankan usaha. Mitra yang dijadikan tempat kegiatan adalah UKM yang bergerak dalam bidang kuliner bernama pempek Lita merupakan usaha yang bergerak di bidang makanan khas daerah palembang yaitu pempek. Pemilik usaha bernama Yurmalita. Lokasi mitra terdapat di Kota Jambi. Kegiatan PKM didasarkan pada observasi awal pada mitra, dimana mitra belum mendapatkan pembekalan tentang strategi pemasaran semasa siklus hidup produk, sehingga masih lemahnya mitra dalam menggunakan strategi pada setiap langkah selama masa hidup suatu produk . Metode pelaksanaan kegiatan adalah pelatihan melalui zoom meeting. Adapun terkait materi yang ingin disampaikan ke mitra disajikan dalam bentuk PPT. Materi yang terkait diberikan ke mitra adalah pengenalan tahapan siklus daur hidup produk, tahapan siklus daur hidup produk dan straegi dari masing masing setiap tahapan, serta cara memperpanjang siklus hidup produk. Hasil kegiatan dari PKM ini dapat meningkatkan pengetahuan mitra dalam menggunakan strategi pemasaran yang tepat dalam setiap masa hidup umur produk yang dihasilkan mitra.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"47 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139608397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.55047/transekonomika.v3i6.569
Nurul Azzura, Ainun Mardhiyah
One of the needs that has been considered important in today's era is the need for skin care. One of the famous skincare brands is Scarlett Whitening. Seeing the rise of skin care and beauty manufacturers, the Scarlett Whitening brand carried out a business strategy by attracting South Korean girl group TWICE as a brand ambassador. This study aims to determine the influence of TWICE's brand ambassador, product quality, and brand trust on purchasing decisions on Scarlett Whitening products with a research on students in the city of Medan. The influence of the three independent variables on the dependent variable is processed and analyzed partially and simultaneously. The form of research used in this study is quantitative research. Research sampling using purposive sampling techniques with 100 respondents as samples. The primary data of this study were obtained by distributing questionnaires, and secondary data were obtained from literature studies. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results showed that TWICE's Brand Ambassador variable had no effect on the Purchase Decision variable. Meanwhile, Product Quality and Brand Trust variables have a significant effect on Purchasing Decisions. In the simultaneous test, the three independent variables had a significant effect together on the Purchase Decision variable with a Ftable value of 2.70 (52.726 > 2.70) and a Sig. value of 0.000 < 0.05 and an influence level of 61.1% and the remaining 38.9% was influenced by factors outside this study
{"title":"PENGARUH BRAND AMBASSADOR TWICE, KUALITAS PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (STUDI PADA MAHASISWA DI KOTA MEDAN)","authors":"Nurul Azzura, Ainun Mardhiyah","doi":"10.55047/transekonomika.v3i6.569","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i6.569","url":null,"abstract":"One of the needs that has been considered important in today's era is the need for skin care. One of the famous skincare brands is Scarlett Whitening. Seeing the rise of skin care and beauty manufacturers, the Scarlett Whitening brand carried out a business strategy by attracting South Korean girl group TWICE as a brand ambassador. This study aims to determine the influence of TWICE's brand ambassador, product quality, and brand trust on purchasing decisions on Scarlett Whitening products with a research on students in the city of Medan. The influence of the three independent variables on the dependent variable is processed and analyzed partially and simultaneously. The form of research used in this study is quantitative research. Research sampling using purposive sampling techniques with 100 respondents as samples. The primary data of this study were obtained by distributing questionnaires, and secondary data were obtained from literature studies. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results showed that TWICE's Brand Ambassador variable had no effect on the Purchase Decision variable. Meanwhile, Product Quality and Brand Trust variables have a significant effect on Purchasing Decisions. In the simultaneous test, the three independent variables had a significant effect together on the Purchase Decision variable with a Ftable value of 2.70 (52.726 > 2.70) and a Sig. value of 0.000 < 0.05 and an influence level of 61.1% and the remaining 38.9% was influenced by factors outside this study","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"31 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139607321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.55047/transekonomika.v3i5.577
Novian Wahyu Mahendra, S. Sutrisno, Rita Meiriyanti
This research aims to determine the effect of providing compensation, job training, and work motivation on employee performance with employee loyalty as an intervening variable at UMKM HM Putra Emping. Based on this, this research is entitled "The Effect of Compensation, Job Training, and Work Motivation on Employee Performance with Employee Loyalty as an Intervening Variable (Case Study of UMKM HM Putra Emping in Batang Regency)". The population in this study was 50 employees. The sampling method used in this research was the census sampling method of 50 respondents. The data used is primary data by means of a questionnaire. Data analysis uses path analysis. The findings in this study conclude that compensation has a positive and significant effect on employee performance, job training has no significant effect on employee performance, work motivation has no effect on employee performance, employee loyalty has no effect on employee performance, compensation and work training have no significant effect on employee loyalty. , work motivation has a positive and significant effect on employee loyalty. Compensation has an effect on employee performance through employee loyalty as mediation, job training has a significant effect on employee performance through employee loyalty as mediation, and motivation has no effect on employee performance through employee loyalty as mediation
本研究旨在确定在 UMKM HM Putra Emping，以员工忠诚度为干预变量，提供报酬、工作培训和工作激励对员工绩效的影响。在此基础上，本研究的题目为 "以员工忠诚度为干预变量，薪酬、工作培训和工作激励对员工绩效的影响（巴塘地区 UMKM HM Putra Emping 案例研究）"。研究对象为 50 名员工。本研究采用的抽样方法是对 50 名受访者进行普查抽样。使用的数据是通过问卷调查获得的原始数据。数据分析采用路径分析法。本研究的结论是：薪酬对员工绩效有积极而显著的影响，工作培训对员工绩效没有显著影响，工作动机对员工绩效没有影响，员工忠诚度对员工绩效没有影响，薪酬和工作培训对员工忠诚度没有显著影响。而工作激励对员工忠诚度有积极而重要的影响。以员工忠诚度为中介，薪酬对员工绩效有影响；以员工忠诚度为中介，工作培训对员工绩效有显著影响；以员工忠诚度为中介，工作激励对员工绩效没有影响。
{"title":"PENGARUH KOMPENSASI, PELATIHAN KERJA TERHADAP KINERJA KARYAWAN DENGAN LOYALITAS KARYAWAN SEBAGAI VARIABEL INTERVENING","authors":"Novian Wahyu Mahendra, S. Sutrisno, Rita Meiriyanti","doi":"10.55047/transekonomika.v3i5.577","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i5.577","url":null,"abstract":"This research aims to determine the effect of providing compensation, job training, and work motivation on employee performance with employee loyalty as an intervening variable at UMKM HM Putra Emping. Based on this, this research is entitled \"The Effect of Compensation, Job Training, and Work Motivation on Employee Performance with Employee Loyalty as an Intervening Variable (Case Study of UMKM HM Putra Emping in Batang Regency)\". The population in this study was 50 employees. The sampling method used in this research was the census sampling method of 50 respondents. The data used is primary data by means of a questionnaire. Data analysis uses path analysis. The findings in this study conclude that compensation has a positive and significant effect on employee performance, job training has no significant effect on employee performance, work motivation has no effect on employee performance, employee loyalty has no effect on employee performance, compensation and work training have no significant effect on employee loyalty. , work motivation has a positive and significant effect on employee loyalty. Compensation has an effect on employee performance through employee loyalty as mediation, job training has a significant effect on employee performance through employee loyalty as mediation, and motivation has no effect on employee performance through employee loyalty as mediation","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"13 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139607035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.55047/transekonomika.v3i5.567
Hadi W. Purnomo, Indah Sri Nurcahyani
Penelitian pada bank BUMN yang tercatat di Bursa Efek Indonesia bertujuan untuk membuktikan bagaimana pengaruhnya Capital Adequacy Ratio dan Loan to Deposit Ratio terhadap Return On Asset baik secara parsial maupun simultan. Dalam penelitian ini digunakan metode asosiatif kausal dengan pendekatan kuantitatif. Dengan rentang waktu penelitian selama 8 tahun, digunakan purposive sampling untuk mendapatkan 4 bank BUMN (2014-2021). Laporan tahunan dari masing-masing bank BUMN digunakan sebagai data sekunder. Dengan menggunakan SPSS 22, data dianalisis melalui pengujian asumsi klasik, analisis regresi linier berganda, koefisien determinasi, koefisien korelasi, serta pengujian hipotesis. Uji t mengindikasikan bahwa Return On Asset tidak dipengaruhi oleh Capital Adequacy Ratio tetapi dipengaruhi oleh Loan to Deposit Ratio. Sedangkan pada uji F didapatkan bahwa Capital Adequacy Ratio dan Loan to Deposit Ratio dapat mempengaruhi Return On Asset
{"title":"DETERMINAN RETURN ON ASSET PADA BANK BUMN","authors":"Hadi W. Purnomo, Indah Sri Nurcahyani","doi":"10.55047/transekonomika.v3i5.567","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i5.567","url":null,"abstract":"Penelitian pada bank BUMN yang tercatat di Bursa Efek Indonesia bertujuan untuk membuktikan bagaimana pengaruhnya Capital Adequacy Ratio dan Loan to Deposit Ratio terhadap Return On Asset baik secara parsial maupun simultan. Dalam penelitian ini digunakan metode asosiatif kausal dengan pendekatan kuantitatif. Dengan rentang waktu penelitian selama 8 tahun, digunakan purposive sampling untuk mendapatkan 4 bank BUMN (2014-2021). Laporan tahunan dari masing-masing bank BUMN digunakan sebagai data sekunder. Dengan menggunakan SPSS 22, data dianalisis melalui pengujian asumsi klasik, analisis regresi linier berganda, koefisien determinasi, koefisien korelasi, serta pengujian hipotesis. Uji t mengindikasikan bahwa Return On Asset tidak dipengaruhi oleh Capital Adequacy Ratio tetapi dipengaruhi oleh Loan to Deposit Ratio. Sedangkan pada uji F didapatkan bahwa Capital Adequacy Ratio dan Loan to Deposit Ratio dapat mempengaruhi Return On Asset","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"100 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139605787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-20DOI: 10.55047/transekonomika.v3i5.565
Fitri Hardianti
A company will be more productive if the company is in a stable condition, both in terms of finances, personnel, and the political and social climate of the country where the company lives. Good economic improvement can be realized one way by prioritizing good corporate governance (GCG), which is a governance concept. good company and prepare a governance framework that includes the mission to be achieved, rules and clear conventions for guidelines for achieving the mission. The research sample used Purposive Sampling technique. Company sampling was carried out based on the criteria of annual financial report data available consecutively during the research period. The results of this research found that Variable X1 has no effect on Y, Variable X1 has no effect on Z, Variable X2 indirectly affects Y through Z.
如果公司在财务、人事以及所在国的政治和社会环境等方面都处于稳定状态，那么公司的生产力就会更高。良好的公司治理（GCG）是一种治理理念，通过优先考虑良好的公司治理（GCG），可以实现良好的经济改善。良好的公司并制定治理框架，其中包括要实现的使命、实现使命的规则和明确的准则公约。研究样本采用了目的性抽样技术。公司抽样以研究期间连续提供的年度财务报告数据为标准。研究结果发现，变量 X1 对 Y 没有影响，变量 X1 对 Z 没有影响，变量 X2 通过 Z 间接影响 Y。
{"title":"THE INFLUENCE OF GOOD CORPORATE GOVERNANCE MECHANISMS ON FINANCIAL PERFORMANCE WITH TRANSPARENCY AS A MODERATING VARIABLE IN COMPANIES LISTED ON THE INDONESIAN INDONESIA STOCK EXCHANGE IN 2020 – 2022","authors":"Fitri Hardianti","doi":"10.55047/transekonomika.v3i5.565","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i5.565","url":null,"abstract":"A company will be more productive if the company is in a stable condition, both in terms of finances, personnel, and the political and social climate of the country where the company lives. Good economic improvement can be realized one way by prioritizing good corporate governance (GCG), which is a governance concept. good company and prepare a governance framework that includes the mission to be achieved, rules and clear conventions for guidelines for achieving the mission. \u0000The research sample used Purposive Sampling technique. Company sampling was carried out based on the criteria of annual financial report data available consecutively during the research period. The results of this research found that Variable X1 has no effect on Y, Variable X1 has no effect on Z, Variable X2 indirectly affects Y through Z.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"173 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140501682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-30DOI: 10.55047/transekonomika.v3i5.563
Firmansyah Usman, Tomi Hartanto, A. Romadhon
The Fund Withdrawal Plan (RPD) at the Ministry of State / Institution is an instrument that indicates the intention to use state funds within a certain period of time to support the financing of previously scheduled activities. However, the implementation of the RPD in South Sulawesi is still not optimal, as seen from the significant difference between the realized budget and the Fund Withdrawal Plan reflected in the budget revision on Page III of DIPA. This shows that activity planning in various work units is not fully in line with the predetermined Fund Withdrawal Plan. In addition, the low control function in the Work Unit also affects budget implementation, so it is necessary to increase the capacity of Human Resources (HR) in the region. As the Regional Chief Economist and Financial Advisor in the Regional Office of DGTb, the strategic role in overcoming this problem becomes increasingly important. It is necessary to increase the capacity of human resources in the relevant Work Units so that they can conduct in-depth analysis of the Fund Withdrawal Plan on Page III of DIPA. Strengthening the role of functional officials is also needed to ensure that the recommendations from the analysis are of high quality.
国家部委/机构的 "资金提取计划"（RPD）是一种表明有意在一定时期内使用国家资金支 持资助先前计划的活动的工具。然而，南苏拉威西州的 RPD 执行情况仍不理想，这从 DIPA 第 III 页的预算修订中反映出的实际预算与资金提取计划之间的巨大差异可以看出。这表明，各工作单位的活动规划并不完全符合预定的基金提取计划。此外，工作单位的控制职能低也影响了预算的执行，因此有必要提高该地区人力资源 （HR）的能力。作为 DGTb 地区办事处的地区首席经济学家和财务顾问，在克服这一问题方面发挥的战略作 用变得越来越重要。有必要提高相关工作单位的人力资源能力，使他们能够对《地区投资促进计划》第 III 页的基金提取计划进行深入分析。还需要加强职能官员的作用，以确保分析提出的建议质量高。
{"title":"RENCANA PENARIKAN DANA HALAMAN III DIPA SEBAGAI FUNGSI KONTROL PELAKSANAAN ANGGARAN PADA KEMENTERIAN/LEMBAGA DI SULAWESI SELATAN","authors":"Firmansyah Usman, Tomi Hartanto, A. Romadhon","doi":"10.55047/transekonomika.v3i5.563","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i5.563","url":null,"abstract":"The Fund Withdrawal Plan (RPD) at the Ministry of State / Institution is an instrument that indicates the intention to use state funds within a certain period of time to support the financing of previously scheduled activities. However, the implementation of the RPD in South Sulawesi is still not optimal, as seen from the significant difference between the realized budget and the Fund Withdrawal Plan reflected in the budget revision on Page III of DIPA. This shows that activity planning in various work units is not fully in line with the predetermined Fund Withdrawal Plan. In addition, the low control function in the Work Unit also affects budget implementation, so it is necessary to increase the capacity of Human Resources (HR) in the region. As the Regional Chief Economist and Financial Advisor in the Regional Office of DGTb, the strategic role in overcoming this problem becomes increasingly important. It is necessary to increase the capacity of human resources in the relevant Work Units so that they can conduct in-depth analysis of the Fund Withdrawal Plan on Page III of DIPA. Strengthening the role of functional officials is also needed to ensure that the recommendations from the analysis are of high quality.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139141161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-21DOI: 10.55047/transekonomika.v3i5.530
Risky Rahmadana, Ainun Mardhiyah
This study was conducted with the aim of analyzing the impact of certain variables, namely price, complaint handling, and brand image, on decisions to use package delivery services within PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. This research adopts a quantitative approach with associative research methods to understand the relationship between these variables. Sampling was carried out using purposive sampling technique, where 90 respondents were selected as samples representing the research population. Through data analysis, the results showed that price, complaint handling, and brand image have a significant influence both partially and simultaneously on the decision to use package delivery services at PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. Thus, these findings illustrate that the variables of price, complaint handling, and brand image together have an important role in shaping decisions to use package delivery services. The results of this study can help PT Pos Indonesia (Persero) Tebing Tinggi Branch Office in improving marketing strategies, especially in setting prices, improving complaint handling, and strengthening brand image. This aims to increase user choice of the company's package delivery services.
本研究旨在分析某些变量（即价格、投诉处理和品牌形象）对 PT Pos Indonesia (Persero) Tebing Tinggi 分公司使用包裹递送服务决策的影响。本研究采用定量方法和关联研究方法来了解这些变量之间的关系。抽样采用目的性抽样技术，选取了 90 名受访者作为代表研究人群的样本。通过数据分析，结果表明价格、投诉处理和品牌形象对在 PT Pos Indonesia (Persero) Tebing Tinggi 分公司使用包裹递送服务的决策具有部分和同时的显著影响。因此，这些研究结果表明，价格、投诉处理和品牌形象这三个变量共同对使用包裹递送服务的决策产生了重要影响。本研究结果有助于 PT Pos Indonesia (Persero) Tebing Tinggi 分公司改进营销策略，特别是在制定价格、改进投诉处理和加强品牌形象方面。这样做的目的是增加用户对公司包裹递送服务的选择。
{"title":"PENGARUH HARGA, PENANGANAN KOMPLAIN, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN PAKET PADA PT POS INDONESIA (PERSERO) KANTOR CABANG TEBING TINGGI","authors":"Risky Rahmadana, Ainun Mardhiyah","doi":"10.55047/transekonomika.v3i5.530","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i5.530","url":null,"abstract":"This study was conducted with the aim of analyzing the impact of certain variables, namely price, complaint handling, and brand image, on decisions to use package delivery services within PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. This research adopts a quantitative approach with associative research methods to understand the relationship between these variables. Sampling was carried out using purposive sampling technique, where 90 respondents were selected as samples representing the research population. Through data analysis, the results showed that price, complaint handling, and brand image have a significant influence both partially and simultaneously on the decision to use package delivery services at PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. Thus, these findings illustrate that the variables of price, complaint handling, and brand image together have an important role in shaping decisions to use package delivery services. The results of this study can help PT Pos Indonesia (Persero) Tebing Tinggi Branch Office in improving marketing strategies, especially in setting prices, improving complaint handling, and strengthening brand image. This aims to increase user choice of the company's package delivery services.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"51 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138952023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-21DOI: 10.55047/transekonomika.v3i5.534
T. Hartanto, Jemmy Idrus, Virniasari Virniasari
Quality development does not merely reflect economic growth, but also refers to improving people's welfare as the main goal of development. A key role in achieving this goal is given to human development, which plays a vital role in improving people's welfare. Assessment of the level of community welfare generally uses certain indicators, and one of them is the Human Development Index (HDI). Government intervention in promoting human development is reflected in the allocation of functional expenditure on three main functions, namely health, education and infrastructure. The results show that partially, health spending has a negative but insignificant influence on welfare improvement. Meanwhile, infrastructure spending shows a positive but insignificant effect. On the other hand, education spending has a significant positive effect on improving community welfare. Overall, the three types of expenditure simultaneously had a significant effect on improving the Human Development Index in South Sulawesi Province. The implications of these findings can assist the government and stakeholders in designing more effective policies to accelerate human development and improve community welfare at the regional level.
{"title":"PENGARUH BELANJA PENDIDIKAN, BELANJA KESEHATAN DAN BELANJA INFRASTRUKTUR TERHADAP INDEKS PEMBANGUNAN MANUSIA DI PROVINSI SULAWESI SELATAN TAHUN 2013 – 2022","authors":"T. Hartanto, Jemmy Idrus, Virniasari Virniasari","doi":"10.55047/transekonomika.v3i5.534","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i5.534","url":null,"abstract":"Quality development does not merely reflect economic growth, but also refers to improving people's welfare as the main goal of development. A key role in achieving this goal is given to human development, which plays a vital role in improving people's welfare. Assessment of the level of community welfare generally uses certain indicators, and one of them is the Human Development Index (HDI). Government intervention in promoting human development is reflected in the allocation of functional expenditure on three main functions, namely health, education and infrastructure. The results show that partially, health spending has a negative but insignificant influence on welfare improvement. Meanwhile, infrastructure spending shows a positive but insignificant effect. On the other hand, education spending has a significant positive effect on improving community welfare. Overall, the three types of expenditure simultaneously had a significant effect on improving the Human Development Index in South Sulawesi Province. The implications of these findings can assist the government and stakeholders in designing more effective policies to accelerate human development and improve community welfare at the regional level.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"55 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138952575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the realm of public financial oversight, the Supreme Audit Agency (BPK) plays a pivotal role, tasked with ensuring the integrity and transparency of financial practices. Within the complex landscape of auditing, the exercise of judgment becomes paramount, especially in situations marked by uncertainty and limited data access. This research aims to find out empirically about the factors that influence audit judgment at the Supreme Audit Agency (BPK), especially gender factors, obedience pressure and auditor experience. Audit judgment is needed when dealing with uncertainty or limited data information obtained, and the audit is also required to make assumptions that are used to make judgments and evaluate judgments. The research was carried out using the literature review method where the research was carried out by collecting a number of articles related to the problems raised by the researcher. The results of the previous literature review show that there are several things that influence audit judgment at BPK such as gender, pressure and auditor experience.
{"title":"LITERATUR REVIEW : ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI AUDIT JUDGMENT DI BADAN PEMERIKSAAN KEUANGAN (BPK)","authors":"Anisa Syaiffa Pambarumni, Kartika Pradana Suryatimur","doi":"10.55047/transekonomika.v3i5.535","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i5.535","url":null,"abstract":"In the realm of public financial oversight, the Supreme Audit Agency (BPK) plays a pivotal role, tasked with ensuring the integrity and transparency of financial practices. Within the complex landscape of auditing, the exercise of judgment becomes paramount, especially in situations marked by uncertainty and limited data access. This research aims to find out empirically about the factors that influence audit judgment at the Supreme Audit Agency (BPK), especially gender factors, obedience pressure and auditor experience. Audit judgment is needed when dealing with uncertainty or limited data information obtained, and the audit is also required to make assumptions that are used to make judgments and evaluate judgments. The research was carried out using the literature review method where the research was carried out by collecting a number of articles related to the problems raised by the researcher. The results of the previous literature review show that there are several things that influence audit judgment at BPK such as gender, pressure and auditor experience.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139209757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：