Pub Date : 2024-05-16DOI: 10.55047/transekonomika.v4i3.625
Miya Dewi Suprihandari, Fitria Kamudu, Ajlal Haider
Traditional food plays a significant role in the lives of people all over the world, including Indonesia. The combination of society and culinary creates a unique bond that is always fascinating to explore. Many individuals who run traditional food businesses have achieved unimaginable success, such as owning houses and vehicles. When we observe the process of these simple culinary businesses, it becomes clear that they alone cannot fulfill all of their daily needs. In this article, we will qualitatively describe the importance of accounting for the behavior of traditional Indonesian food from ancient times to the present. By examining the existing evidence, it is evident that these simple culinary businesses have thrived in the community for many decades. Accounting for the behavior of traditional Indonesian food businesses is essential for understanding their impact on the local economy and society. By studying their practices and strategies, we can gain insights into how these businesses have managed to thrive and adapt to changing market conditions.
{"title":"FINANCIAL LITERACY AND CULINARY SMEs","authors":"Miya Dewi Suprihandari, Fitria Kamudu, Ajlal Haider","doi":"10.55047/transekonomika.v4i3.625","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i3.625","url":null,"abstract":"Traditional food plays a significant role in the lives of people all over the world, including Indonesia. The combination of society and culinary creates a unique bond that is always fascinating to explore. Many individuals who run traditional food businesses have achieved unimaginable success, such as owning houses and vehicles. When we observe the process of these simple culinary businesses, it becomes clear that they alone cannot fulfill all of their daily needs. In this article, we will qualitatively describe the importance of accounting for the behavior of traditional Indonesian food from ancient times to the present. By examining the existing evidence, it is evident that these simple culinary businesses have thrived in the community for many decades. Accounting for the behavior of traditional Indonesian food businesses is essential for understanding their impact on the local economy and society. By studying their practices and strategies, we can gain insights into how these businesses have managed to thrive and adapt to changing market conditions.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":" 705","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141127594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-08DOI: 10.55047/transekonomika.v4i2.621
Nur Atika, Agustina Prativi Nugraheni
Regional development is the independence of a region which is an inseparable part of the success of policies decided by the government. In the state revenue and expenditure budget (APBN), the most significant state revenue target is obtained from the taxation sector. The taxation sector contributes significantly to a country's revenue and can be relied upon as financing for government development, especially regional development. The research was conducted with the aim of analyzing how much the rate of development and the level of effectiveness of local tax revenues in increasing Regional Original Revenue (PAD) in Purworejo Regency. The data used is data on local taxes and local revenue of Purworejo Regency for a period of 5 years, namely 2016-2020 obtained from BPKPAD Purworejo Regency. The data analysis used in this research is quantitative descriptive method. The results showed that the average development rate of local revenue was 18.04% and the average effectiveness rate of local tax revenue was 125.112%, indicating that the local tax revenue of Purworejo Regency was categorized or classified as very effective, so that the local government of Purworejo Regency needed to increase supervision, guidance and evaluation of local tax collection because it had made a large contribution to the local revenue of Purworejo Regency.
{"title":"ANALISIS TINGKAT EFISIENSI PENERIMAAN PAJAK DAERAH DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH PADA TAHUN 2016-2020 DI KABUPATEN PURWOREJO","authors":"Nur Atika, Agustina Prativi Nugraheni","doi":"10.55047/transekonomika.v4i2.621","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i2.621","url":null,"abstract":"Regional development is the independence of a region which is an inseparable part of the success of policies decided by the government. In the state revenue and expenditure budget (APBN), the most significant state revenue target is obtained from the taxation sector. The taxation sector contributes significantly to a country's revenue and can be relied upon as financing for government development, especially regional development. The research was conducted with the aim of analyzing how much the rate of development and the level of effectiveness of local tax revenues in increasing Regional Original Revenue (PAD) in Purworejo Regency. The data used is data on local taxes and local revenue of Purworejo Regency for a period of 5 years, namely 2016-2020 obtained from BPKPAD Purworejo Regency. The data analysis used in this research is quantitative descriptive method. The results showed that the average development rate of local revenue was 18.04% and the average effectiveness rate of local tax revenue was 125.112%, indicating that the local tax revenue of Purworejo Regency was categorized or classified as very effective, so that the local government of Purworejo Regency needed to increase supervision, guidance and evaluation of local tax collection because it had made a large contribution to the local revenue of Purworejo Regency.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":" 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141000436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-24DOI: 10.55047/transekonomika.v4i2.617
Sofyan Lazuardi, Tri Wahjoedi
A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.
本研究旨在调查网站设计和产品照片如何影响购买决策，重点关注闪购计划的作用。研究对象是曾在 Shopee 电子商务平台上购物的泗水学生，样本量为 96 人。使用 SEM SmartPLS-3 分析了从受访者问卷中收集到的数据。研究结果表明，闪购计划、产品图片和网站设计在影响消费者决策方面起着至关重要的作用。虽然闪购计划能引起消费者的兴趣，但重要的是要对其进行明智的管理，以避免对消费者认知产生任何负面影响。另一方面，高质量的产品照片和精心设计的网站可以提高消费者在购买过程中的参与度。本研究的实际意义在于，企业应优先考虑闪购计划、产品图片质量、网站设计和其他营销因素，以影响积极的购买决策，制定有效的营销策略，满足消费者需求，强化品牌形象。本研究的主要贡献在于将闪购计划的调节作用纳入了电子商务营销综合模型。因此，本研究有助于更深入地了解电子商务背景下影响消费者购买决策的因素，同时也为企业设计更有效、反应更迅速的营销策略奠定了基础。
{"title":"UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS","authors":"Sofyan Lazuardi, Tri Wahjoedi","doi":"10.55047/transekonomika.v4i2.617","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i2.617","url":null,"abstract":"A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"41 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140663060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-24DOI: 10.55047/transekonomika.v4i2.615
Fian Arifiona Faradila, I. Safitri, Herlina Kusuma Wardhani
E-marketing communications offer a great way to establish and enhance connections with customers. In this digital realm, there are various key strategies to consider. One of them is delivering relevant and captivating content that truly resonates with the target audience. Another strategy involves encouraging internet users to engage with the content by leaving comments, sharing their own content, or even participating in interactive games provided by the company. The main objective of this study is to gain a deeper understanding of the knowledge, characteristics, and impact of owned media on digital marketing. To conduct this research, the Preferred Reporting Items for Systematic Review and Meta Analysis related to owned media were utilized. Data was collected from multiple journal sites indexed in Scopus over a span of six years. The findings of this study reveal that having a large social media following does not necessarily translate to increased sales. In fact, owned social media platforms tend to be more effective for brands with a smaller number of followers. Additionally, while it may be tempting to adopt a one-size-fits-all global social media strategy, it is crucial to take into account the cultural context of each country. In countries with a high power distance, a more nuanced approach is required for owned social media to be truly effective. This research contributes to a better understanding of the functions of social media and provides valuable insights for developing effective marketing strategies.
电子营销传播为建立和加强与客户的联系提供了一个很好的途径。在这一数字领域，有各种关键战略需要考虑。其中之一就是提供相关且吸引人的内容，真正与目标受众产生共鸣。另一种策略是鼓励网民通过留言、分享自己的内容，甚至参与公司提供的互动游戏来参与内容。本研究的主要目的是深入了解自有媒体的知识、特点和对数字营销的影响。为了开展这项研究，我们采用了与自有媒体相关的《系统综述和元分析首选报告项目》（Preferred Reporting Items for Systematic Review and Meta Analysis）。数据收集自 Scopus 索引的多个期刊网站，时间跨度长达六年。研究结果表明，拥有大量的社交媒体粉丝并不一定就能提高销售额。事实上，对于粉丝数量较少的品牌来说，自有社交媒体平台往往更有效。此外，虽然采用 "一刀切 "的全球社交媒体战略很有诱惑力，但考虑各国的文化背景也至关重要。在权力距离较远的国家，需要采取更加细致入微的方法，才能使拥有的社交媒体真正有效。这项研究有助于更好地理解社交媒体的功能，并为制定有效的营销战略提供宝贵的见解。
{"title":"OWNED MEDIA: SYSTEMATIC LITERATURE REVIEW (SLR)","authors":"Fian Arifiona Faradila, I. Safitri, Herlina Kusuma Wardhani","doi":"10.55047/transekonomika.v4i2.615","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i2.615","url":null,"abstract":"E-marketing communications offer a great way to establish and enhance connections with customers. In this digital realm, there are various key strategies to consider. One of them is delivering relevant and captivating content that truly resonates with the target audience. Another strategy involves encouraging internet users to engage with the content by leaving comments, sharing their own content, or even participating in interactive games provided by the company. The main objective of this study is to gain a deeper understanding of the knowledge, characteristics, and impact of owned media on digital marketing. To conduct this research, the Preferred Reporting Items for Systematic Review and Meta Analysis related to owned media were utilized. Data was collected from multiple journal sites indexed in Scopus over a span of six years. The findings of this study reveal that having a large social media following does not necessarily translate to increased sales. In fact, owned social media platforms tend to be more effective for brands with a smaller number of followers. Additionally, while it may be tempting to adopt a one-size-fits-all global social media strategy, it is crucial to take into account the cultural context of each country. In countries with a high power distance, a more nuanced approach is required for owned social media to be truly effective. This research contributes to a better understanding of the functions of social media and provides valuable insights for developing effective marketing strategies.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"67 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140664157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.55047/transekonomika.v4i1.594
Michael Anjelo Fetomalae, Yohana Febiani Angi, Herly M. Oematan
This study aims to determine the supervisory function and constraints of the Inspectorate in realising the accountability of village fund management in Malaka Regency. The type of research used is descriptive qualitative with a case study approach with research informants inspectors, planning and finance sections and auditors of the inspectorate of Malaka Regency. This research focuses on the implementation of supervision by using data collection techniques in the form of in-depth interviews, observation, literature study and documentation. The data collected was analysed using Nvivo 12 software with the analysis method developed by Miles and Huberman. The results of this study indicate that the inspectorate has carried out supervision but not maximally due to the discovery of corruption cases that occur, one of the breakthroughs of the Inspectorate is a consultation clinic. There are three obstacles experienced by the Inspectorate, namely budget limitations, short audit time and inadequate infrastructure access.
本研究旨在确定马拉卡县监察局在实现村级资金管理问责制方面的监督职能和制约因素。研究类型为描述性定性研究，采用案例研究法，研究对象为马拉卡地区监察局的监察人员、计划和财务部门以及审计人员。本研究通过深入访谈、观察、文献研究和文献记录等形式的数据收集技术，重点关注监督的实施情况。收集到的数据使用 Nvivo 12 软件和 Miles 与 Huberman 开发的分析方法进行分析。研究结果表明，监察局开展了监督工作，但由于腐败案件时有发生，监督工作没有做到极致，监察局的突破之一是设立了咨询诊所。监察局遇到了三个障碍，即预算限制、审计时间短和基础设施不足。
{"title":"PENGAWASAN INSPEKTORAT DAERAH DALAM MEWUJUDKAN AKUNTABILITAS PENGELOLAAN DANA DESA DI KABUPATEN MALAKA","authors":"Michael Anjelo Fetomalae, Yohana Febiani Angi, Herly M. Oematan","doi":"10.55047/transekonomika.v4i1.594","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i1.594","url":null,"abstract":"This study aims to determine the supervisory function and constraints of the Inspectorate in realising the accountability of village fund management in Malaka Regency. The type of research used is descriptive qualitative with a case study approach with research informants inspectors, planning and finance sections and auditors of the inspectorate of Malaka Regency. This research focuses on the implementation of supervision by using data collection techniques in the form of in-depth interviews, observation, literature study and documentation. The data collected was analysed using Nvivo 12 software with the analysis method developed by Miles and Huberman. The results of this study indicate that the inspectorate has carried out supervision but not maximally due to the discovery of corruption cases that occur, one of the breakthroughs of the Inspectorate is a consultation clinic. There are three obstacles experienced by the Inspectorate, namely budget limitations, short audit time and inadequate infrastructure access.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"53 s48","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140700345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-06DOI: 10.55047/transekonomika.v4i1.604
Ricky Ricky, Renny Maisyarah, Rahim Purba
The aim of this research is to determine the application of the cloud accounting information system, the level of understanding of the use of technology by users and the level of understanding of the use of technology by users which is able to moderate the influence of the application of the cloud accounting information system on CV Jaya Perkasa Abadi. The research method used is quantitative associative. In this research, the data analysis technique used is statistical analysis using SPSS software. The results of partial hypothesis testing of the implementation of the cloud accounting information system have a positive effect on the quality of financial reports at CV Jaya Perkasa Abadi. The level of understanding of the use of technology by users has a positive effect on the quality of financial reports at CV Jaya Perkasa Abadi. The level of understanding of the use of technology by users weakens the relationship between the application of cloud accounting information systems and the quality of financial reports at CV Jaya Perkasa Abadi. Simultaneously implementing the cloud accounting information system, the level of understanding of the use of technology by users simultaneously has a significant influence on the quality of financial reports at CV Jaya Perkasa Abadi.
{"title":"PENGARUH PENERAPAN SISTEM INFORMASI AKUNTANSI CLOUD ACCOUNTING JURNAL ID DENGAN TINGKAT PEMAHAMAN PEMANFAATAN TEKNOLOGI OLEH PENGGUNA SEBAGAI VARIABEL MODERASI TERHADAP KUALITAS LAPORAN KEUANGAN PADA CV JAYA PERKASA ABADI","authors":"Ricky Ricky, Renny Maisyarah, Rahim Purba","doi":"10.55047/transekonomika.v4i1.604","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i1.604","url":null,"abstract":"The aim of this research is to determine the application of the cloud accounting information system, the level of understanding of the use of technology by users and the level of understanding of the use of technology by users which is able to moderate the influence of the application of the cloud accounting information system on CV Jaya Perkasa Abadi. The research method used is quantitative associative. In this research, the data analysis technique used is statistical analysis using SPSS software. The results of partial hypothesis testing of the implementation of the cloud accounting information system have a positive effect on the quality of financial reports at CV Jaya Perkasa Abadi. The level of understanding of the use of technology by users has a positive effect on the quality of financial reports at CV Jaya Perkasa Abadi. The level of understanding of the use of technology by users weakens the relationship between the application of cloud accounting information systems and the quality of financial reports at CV Jaya Perkasa Abadi. Simultaneously implementing the cloud accounting information system, the level of understanding of the use of technology by users simultaneously has a significant influence on the quality of financial reports at CV Jaya Perkasa Abadi.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"38 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140735337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-05DOI: 10.55047/transekonomika.v4i1.603
D. Situmorang, Rahim Purba, Renny Maisyarah
The aim of this research is to determine the influence of own capital, outside capital and business volume partially and simultaneously on the remaining business results in cooperatives in Tebing Tinggi City from 2018-2022. The research method used is quantitative. In this research, the data analysis technique used is statistical analysis using SPSS software. The results of partial hypothesis testing, own capital has a significant effect on the remaining business results in Cooperatives in Tebing Tinggi City for the 2018-2022 period, external capital has a significant effect on the remaining business results of Cooperatives in Tebing Tinggi City for the 2018-2022 period, business volume has an effect significant impact on the remaining business results of cooperatives in Tebing Tinggi City for the 2018-2022 period. Simultaneously, own capital, outside capital and business volume have a significant effect on the remaining business results of cooperatives in Tebing Tinggi City for the 2018-2022 period.
本研究旨在确定自有资本、外部资本和业务量对 2018-2022 年特宾丁宜市合作社剩余经营成果的部分和同时影响。采用的研究方法是定量研究。本研究采用的数据分析技术是使用 SPSS 软件进行统计分析。部分假设检验结果，自有资本对2018-2022年特宾丁宜市合作社剩余经营成果有显著影响，外部资本对2018-2022年特宾丁宜市合作社剩余经营成果有显著影响，业务量对2018-2022年特宾丁宜市合作社剩余经营成果有显著影响。同时，自有资本、外部资本和业务量对 Tebing Tinggi 市合作社 2018-2022 年剩余经营业绩有显著影响。
{"title":"ANALISIS DETERMINAN FAKTOR SISA HASIL USAHA PADA KOPERASI DI KOTA TEBING TINGGI","authors":"D. Situmorang, Rahim Purba, Renny Maisyarah","doi":"10.55047/transekonomika.v4i1.603","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i1.603","url":null,"abstract":"The aim of this research is to determine the influence of own capital, outside capital and business volume partially and simultaneously on the remaining business results in cooperatives in Tebing Tinggi City from 2018-2022. The research method used is quantitative. In this research, the data analysis technique used is statistical analysis using SPSS software. The results of partial hypothesis testing, own capital has a significant effect on the remaining business results in Cooperatives in Tebing Tinggi City for the 2018-2022 period, external capital has a significant effect on the remaining business results of Cooperatives in Tebing Tinggi City for the 2018-2022 period, business volume has an effect significant impact on the remaining business results of cooperatives in Tebing Tinggi City for the 2018-2022 period. Simultaneously, own capital, outside capital and business volume have a significant effect on the remaining business results of cooperatives in Tebing Tinggi City for the 2018-2022 period.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"18 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140739236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-15DOI: 10.55047/transekonomika.v3i6.599
Mohammad Ali Masyhuri, Sutinem Sutinem, Abdul Mateen
Education is the right of everyone wherever they are, at any age, including economic conditions at any level. The way to obtain knowledge can no longer be limited by anyone and anything nowadays. In this global era, education patterns are increasingly diverse, knowledge transfer activities no longer have to always be carried out in the classroom. The pattern of teaching and learning activities outside the classroom has also been implemented by many educational institutions in many countries, including Indonesia. When teaching and learning activities are carried out outside the classroom, it generally increases interest in learning for students at primary and higher education levels. In this article, we will convey qualitatively the efforts to transfer knowledge outside the classroom in order to increase interest in learning and reduce boredom due to always studying indoors. A two-way interactive atmosphere is one of the effective ways of learning activities to produce better student abilities, in all subjects or certain subjects. The more optimal human resource capabilities are in the future, we can be sure that economic conditions and many other fields will be better and able to compete with other nations.
{"title":"STRATEGIES FOR IMPROVING HUMAN RESOURCES THROUGH EDUCATIONAL TOURISM","authors":"Mohammad Ali Masyhuri, Sutinem Sutinem, Abdul Mateen","doi":"10.55047/transekonomika.v3i6.599","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i6.599","url":null,"abstract":"Education is the right of everyone wherever they are, at any age, including economic conditions at any level. The way to obtain knowledge can no longer be limited by anyone and anything nowadays. In this global era, education patterns are increasingly diverse, knowledge transfer activities no longer have to always be carried out in the classroom. The pattern of teaching and learning activities outside the classroom has also been implemented by many educational institutions in many countries, including Indonesia. When teaching and learning activities are carried out outside the classroom, it generally increases interest in learning for students at primary and higher education levels. In this article, we will convey qualitatively the efforts to transfer knowledge outside the classroom in order to increase interest in learning and reduce boredom due to always studying indoors. A two-way interactive atmosphere is one of the effective ways of learning activities to produce better student abilities, in all subjects or certain subjects. The more optimal human resource capabilities are in the future, we can be sure that economic conditions and many other fields will be better and able to compete with other nations.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"9 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140239229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-15DOI: 10.55047/transekonomika.v4i1.601
Novrianda Wirayudha, Feby Aulia Safrin
This study aims to analyze how the influence of brand reputation and brand image on brand loyalty of apple. The influence between brand reputations and the brand image will be analyzed partially and simultaneously on brand loyalties. The form of research used is quantitative with an associative approach. The population in this study used the Lemeshow formula with a total of 96 respondents as samples. The primary data used in this study was obtained by distributing the questionnaire directly while the secondary data was acquired through a library study. Data analysis methods used are instrumental testing, classical assumption testing, double linear regression analysis and hypothetical testing using SPSS. The results of the research showed that brand reputation and brand image have a significant influence both partially and simultaneously on brand loyalty in Apple consumers in the City of Medan. The determination coefficient test showed that there was a close relationship between the variable with the R value of 0.614. Through the adjusted R square value it was also known that the brand reputation and brand image variables contributed 36.4% to brand loyalty variable while the remaining 63.6% was influenced by other variables outside this study model.
{"title":"THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City)","authors":"Novrianda Wirayudha, Feby Aulia Safrin","doi":"10.55047/transekonomika.v4i1.601","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i1.601","url":null,"abstract":"This study aims to analyze how the influence of brand reputation and brand image on brand loyalty of apple. The influence between brand reputations and the brand image will be analyzed partially and simultaneously on brand loyalties. The form of research used is quantitative with an associative approach. The population in this study used the Lemeshow formula with a total of 96 respondents as samples. The primary data used in this study was obtained by distributing the questionnaire directly while the secondary data was acquired through a library study. Data analysis methods used are instrumental testing, classical assumption testing, double linear regression analysis and hypothetical testing using SPSS. The results of the research showed that brand reputation and brand image have a significant influence both partially and simultaneously on brand loyalty in Apple consumers in the City of Medan. The determination coefficient test showed that there was a close relationship between the variable with the R value of 0.614. Through the adjusted R square value it was also known that the brand reputation and brand image variables contributed 36.4% to brand loyalty variable while the remaining 63.6% was influenced by other variables outside this study model.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"1 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140241329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-29DOI: 10.55047/transekonomika.v3i6.578
Richa Hesti Dewi, Iskandar Ali Alam
This research delves into an exploration of the intricate interplay between social responsibility, community-based initiatives, and sustainable tourism practices within the picturesque landscape of Lampung province. The focal point of this study revolves around Tiska Beach, a captivating destination that beckons travelers seeking a harmonious blend of nature and recreation. The overarching objective is to unravel the nuanced influence of these factors on visitor loyalty, thereby contributing to the sustainable development of Tiska Beach and its surrounding communities. The research population comprises the diverse array of visitors gracing the shores of Tiska Beach in Lampung, with a meticulously chosen sample size of 100 individuals. Employing the robust analytical tool of multiple linear regression analysis, the study seeks to dissect the multifaceted dynamics at play within the realm of social responsibility, community-based tourism, and the sustainable practices that underpin Tiska Beach's allure. One pivotal facet of this investigation lies in the acknowledgment of corporate social responsibility (CSR) as a driving force shaping the visitor experience. The essence of CSR resonates with the fundamental notion that organizations, particularly businesses, bear a profound responsibility not only towards their patrons but also to the broader environment encompassing all facets of their operations
{"title":"THE INFLUENCE OF COMMUNITY-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) ON TISKA BEACH TOURISM VISITS IN LAMPUNG PROVINCE","authors":"Richa Hesti Dewi, Iskandar Ali Alam","doi":"10.55047/transekonomika.v3i6.578","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i6.578","url":null,"abstract":"This research delves into an exploration of the intricate interplay between social responsibility, community-based initiatives, and sustainable tourism practices within the picturesque landscape of Lampung province. The focal point of this study revolves around Tiska Beach, a captivating destination that beckons travelers seeking a harmonious blend of nature and recreation. The overarching objective is to unravel the nuanced influence of these factors on visitor loyalty, thereby contributing to the sustainable development of Tiska Beach and its surrounding communities. The research population comprises the diverse array of visitors gracing the shores of Tiska Beach in Lampung, with a meticulously chosen sample size of 100 individuals. Employing the robust analytical tool of multiple linear regression analysis, the study seeks to dissect the multifaceted dynamics at play within the realm of social responsibility, community-based tourism, and the sustainable practices that underpin Tiska Beach's allure. One pivotal facet of this investigation lies in the acknowledgment of corporate social responsibility (CSR) as a driving force shaping the visitor experience. The essence of CSR resonates with the fundamental notion that organizations, particularly businesses, bear a profound responsibility not only towards their patrons but also to the broader environment encompassing all facets of their operations","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"98 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140487868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：