Pub Date : 2023-07-18DOI: 10.55047/transekonomika.v3i3.447
Nenie Sofiyawati
Integrated communication channels make it easier for the market to capture promotional messages. Mistakes in designing marketing communication strategies will have an impact on messages that cannot be conveyed. This can damage the company's image because the market cannot find the benefits of the product. This study aims to analyze the promotion strategy of the Dompet Dhuafa Sacrificial Animal Stocking program using the Integrated Marketing Communication (IMC) perspective presented by Philip Kotler and Gary Armstrong. This research applies a qualitative-inductive descriptive method using library data from various relevant sources. The results showed that the promotion of the Dompet Dhuafa Sacrificial Animal Stocking program applies the principles of integrated marketing communication. The IMC principle that emphasizes the integration process of promotional channels that convey one promotional message has been implemented in the promotion of Sacrificial Animal Stocking 1443 H through the message of the benefits of #JadiManfaat sacrifice. All parties involved in THK activities have coordinated their activities on the delivery of sacrificial benefit messages in order to achieve the objectives of the sacrificial decision. The above study can be recommended for managers of institutions that organize sacrificial activities to pay attention to the integration of promotional messages that use various communication channels in order to achieve promotional goals.
{"title":"STRATEGI PROMOSI TEBAR HEWAN KURBAN DOMPET DHUAFA DALAM PERSPEKTIF KOMUNIKASI PEMASARAN TERINTEGRASI","authors":"Nenie Sofiyawati","doi":"10.55047/transekonomika.v3i3.447","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.447","url":null,"abstract":"Integrated communication channels make it easier for the market to capture promotional messages. Mistakes in designing marketing communication strategies will have an impact on messages that cannot be conveyed. This can damage the company's image because the market cannot find the benefits of the product. This study aims to analyze the promotion strategy of the Dompet Dhuafa Sacrificial Animal Stocking program using the Integrated Marketing Communication (IMC) perspective presented by Philip Kotler and Gary Armstrong. This research applies a qualitative-inductive descriptive method using library data from various relevant sources. The results showed that the promotion of the Dompet Dhuafa Sacrificial Animal Stocking program applies the principles of integrated marketing communication. The IMC principle that emphasizes the integration process of promotional channels that convey one promotional message has been implemented in the promotion of Sacrificial Animal Stocking 1443 H through the message of the benefits of #JadiManfaat sacrifice. All parties involved in THK activities have coordinated their activities on the delivery of sacrificial benefit messages in order to achieve the objectives of the sacrificial decision. The above study can be recommended for managers of institutions that organize sacrificial activities to pay attention to the integration of promotional messages that use various communication channels in order to achieve promotional goals.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125212472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-03DOI: 10.55047/transekonomika.v3i3.442
Daffa Bagaskara, Petrol, Hera
Audit report lag is the time it takes to complete an audit and publish financial reports. The importance of issuing audit reports at the right time has led to numerous studies exploring the factors that affect audit report lag. The purpose of this study was to examine the effect of company size, KAP size, and audit quality on audit report lag in health sector companies. The population that is the object of this research is health sector companies listed on the Indonesia Stock Exchange (IDX) in 2018 - 2020. The total population was 60 companies, this research was obtained using purposive sampling technique which then resulted in 15 research samples. for further investigation. The analysis technique used is multiple linear analysis. Based on data analysis and discussion, it can be concluded that Company Size, KAP Size, and Audit Quality have an effect on Audit report lag. The results showed that company size and KAP size had an influence on audit report lag, while audit quality had no effect. The simultaneous results of the results of this study indicate that there is an influence between company size, KAP size, and audit quality on audit report lag.
{"title":"PENGARUH UKURAN PERUSAHAAN, KUALITAS AUDIT DAN UKURAN PERUSAHAAN TERHADAP AUDIT REPORT LAG PADA PERUSAHAAN SEKTOR KESEHATAN (HEALTCARE) YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2018-2020","authors":"Daffa Bagaskara, Petrol, Hera","doi":"10.55047/transekonomika.v3i3.442","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.442","url":null,"abstract":"Audit report lag is the time it takes to complete an audit and publish financial reports. The importance of issuing audit reports at the right time has led to numerous studies exploring the factors that affect audit report lag. The purpose of this study was to examine the effect of company size, KAP size, and audit quality on audit report lag in health sector companies. The population that is the object of this research is health sector companies listed on the Indonesia Stock Exchange (IDX) in 2018 - 2020. The total population was 60 companies, this research was obtained using purposive sampling technique which then resulted in 15 research samples. for further investigation. The analysis technique used is multiple linear analysis. Based on data analysis and discussion, it can be concluded that Company Size, KAP Size, and Audit Quality have an effect on Audit report lag. The results showed that company size and KAP size had an influence on audit report lag, while audit quality had no effect. The simultaneous results of the results of this study indicate that there is an influence between company size, KAP size, and audit quality on audit report lag.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117272228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-01DOI: 10.55047/transekonomika.v3i3.446
Bisnis dan Keuangan, Henry Eryanto, Christian Wiradendi Wolor
This study aims to determine how the influence of Social Media Use and motivation on entrepreneurial interest at SMK Negeri 40 Jakarta. The method used in this research is a survey with a quantitative approach. The population in this study involved students of SMK Negeri 40 Jakarta, totaling 198 students. The sample was taken using proportionate stratified sampling technique with the Slovin formula with a sample size of 132 students and an accuracy of difficulty level of 5%. For data analysis techniques using SmartPLS 4.0 software and then analyzing several calculations consisting of measurement model analysis, structural model analysis, and direct effect hypothesis testing. The results of this study found that the variable X1 on Y using the calculation of t-statistics amounted to 4,511> 1.96, and the calculation value of the p-value was 0.000 <0.05; then for X2 on Y using the calculation of t-statistics amounted to 4,837> 1.96, and the calculation value of the p-value was 0.000 <0.05. The results of the calculation using F-Square on variable X1 on Y have a value of 0.147. Meanwhile, with the same calculation, the X2 variable on Y has a value of 0.239. The conclusion of this study is that the use of social media and motivation towards entrepreneurial interest together and directly have a positive and significant influence on students at SMK Negeri 40 Jakarta.
本研究旨在确定社交媒体的使用和动机对雅加达SMK Negeri 40创业兴趣的影响。本研究采用的方法是定量调查。本研究人群为SMK Negeri 40 Jakarta的学生，共计198名学生。样本采用比例分层抽样技术，采用Slovin公式，样本量为132名学生，难度等级准确率为5%。使用SmartPLS 4.0软件进行数据分析技术，然后分析几种计算，包括测量模型分析，结构模型分析和直接效应假设检验。本研究结果发现，使用t统计量计算Y上的变量X1为4511 > 1.96,p值的计算值为0.000 1.96,p值的计算值为0.000 <0.05。在变量X1和Y上使用f平方计算的结果值为0.147。同时，同样的计算，Y上的X2变量的值为0.239。本研究的结论是,社交媒体的使用和动机对创业感兴趣,直接对学生有正向且显著的影响烟Negeri 40雅加达。
{"title":"PENGARUH PENGGUNAAN MEDIA SOSIAL DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA SISWA SMK NEGERI 40 JAKARTA","authors":"Bisnis dan Keuangan, Henry Eryanto, Christian Wiradendi Wolor","doi":"10.55047/transekonomika.v3i3.446","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.446","url":null,"abstract":"This study aims to determine how the influence of Social Media Use and motivation on entrepreneurial interest at SMK Negeri 40 Jakarta. The method used in this research is a survey with a quantitative approach. The population in this study involved students of SMK Negeri 40 Jakarta, totaling 198 students. The sample was taken using proportionate stratified sampling technique with the Slovin formula with a sample size of 132 students and an accuracy of difficulty level of 5%. For data analysis techniques using SmartPLS 4.0 software and then analyzing several calculations consisting of measurement model analysis, structural model analysis, and direct effect hypothesis testing. The results of this study found that the variable X1 on Y using the calculation of t-statistics amounted to 4,511> 1.96, and the calculation value of the p-value was 0.000 <0.05; then for X2 on Y using the calculation of t-statistics amounted to 4,837> 1.96, and the calculation value of the p-value was 0.000 <0.05. The results of the calculation using F-Square on variable X1 on Y have a value of 0.147. Meanwhile, with the same calculation, the X2 variable on Y has a value of 0.239. The conclusion of this study is that the use of social media and motivation towards entrepreneurial interest together and directly have a positive and significant influence on students at SMK Negeri 40 Jakarta.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126826216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.55047/transekonomika.v3i3.432
Avivah Isnaini, Sudati Nur Sarviah, Emma Dwi Ratnasari
Economic growth is a long-term problem that is always faced by a country. Central Java Province is a province that has a low economic growth rate among other provinces on the island of Java. The purpose of this study is to see the effect of human development index, total labor, dependency ratio and sex ratio on economic growth in Central Java in 2015-2021. The analytical tool used is the Fixed Effect Model (FEM) panel data regression. The data used is secondary data from 35 districts / cities in Central Java. The results showed that the human development index, the number of workers and the sex ratio had a positive effect on economic growth in Central Java, while the dependency ratio had a negative effect on economic growth in Central Java.
{"title":"ANALISIS PENGARUH INDEKS PEMBANGUNAN MANUSIA, JUMLAH TENAGA KERJA, RASIO KETERGANTUNGAN DAN RASIO JENIS KELAMIN TERHADAP PERTUMBUHAN EKONOMI DI JAWA TENGAH TAHUN 2015-2021","authors":"Avivah Isnaini, Sudati Nur Sarviah, Emma Dwi Ratnasari","doi":"10.55047/transekonomika.v3i3.432","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.432","url":null,"abstract":"Economic growth is a long-term problem that is always faced by a country. Central Java Province is a province that has a low economic growth rate among other provinces on the island of Java. The purpose of this study is to see the effect of human development index, total labor, dependency ratio and sex ratio on economic growth in Central Java in 2015-2021. The analytical tool used is the Fixed Effect Model (FEM) panel data regression. The data used is secondary data from 35 districts / cities in Central Java. The results showed that the human development index, the number of workers and the sex ratio had a positive effect on economic growth in Central Java, while the dependency ratio had a negative effect on economic growth in Central Java.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117103211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.55047/transekonomika.v3i3.440
Musa Fahmuddin Irham, Adam Zakaria, Tri Hesti Utaminingtyas
This study aims to examine the influence of firm characteristics, leverage, and audit opinion on profitability in the manufacturing sub-sector companies during the pandemic period listed on the Indonesia Stock Exchange. The sample selection technique employed purposive sampling using a quantitative approach with secondary data obtained from financial reports of manufacturing sub-sector companies listed on the Indonesia Stock Exchange during the 2020-2021 period. The data analysis technique used to test the hypotheses was regression analysis. The results of this study indicate that: (1) Firm characteristics, measured by company size and age, have a positive influence on profitability. (2) Leverage, measured by the debt-to-equity ratio, has a positive influence on profitability. (3) Audit opinion has a negative influence on profitability. Suggestions for future research include expanding the scope of the study by using data from a longer period or extending the research to companies outside the manufacturing sub-sector
{"title":"PENGARUH KARAKTERISTIK PERUSAHAAN, LEVERAGE, DAN OPINI AUDIT TERHADAP PROFITABILITAS PADA PERUSAHAAN SUB SEKTOR MANUFAKTUR SELAMA MASA PANDEMI","authors":"Musa Fahmuddin Irham, Adam Zakaria, Tri Hesti Utaminingtyas","doi":"10.55047/transekonomika.v3i3.440","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.440","url":null,"abstract":"This study aims to examine the influence of firm characteristics, leverage, and audit opinion on profitability in the manufacturing sub-sector companies during the pandemic period listed on the Indonesia Stock Exchange. The sample selection technique employed purposive sampling using a quantitative approach with secondary data obtained from financial reports of manufacturing sub-sector companies listed on the Indonesia Stock Exchange during the 2020-2021 period. The data analysis technique used to test the hypotheses was regression analysis. The results of this study indicate that: (1) Firm characteristics, measured by company size and age, have a positive influence on profitability. (2) Leverage, measured by the debt-to-equity ratio, has a positive influence on profitability. (3) Audit opinion has a negative influence on profitability. Suggestions for future research include expanding the scope of the study by using data from a longer period or extending the research to companies outside the manufacturing sub-sector","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125764155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-24DOI: 10.55047/transekonomika.v3i3.441
Ayu Febriyana Tanjung, Ainun Mardhiyah
The success of the company is determined by human resources so that companies need to meet the needs of employees so that employees can work productively. Employee productivity is the ability of employees to complete tasks effectively and efficiently. Employee productivity can be influenced by several factors including compensation, work discipline, and motivation. The purpose of this study was to determine how the effect of compensation, work discipline, and motivation on employee productivity at Bank Syariah Indonesia Kabanjahe District. This study uses quantitative research methods with an associative approach. The population in this study were employees of Bank Syariah Indonesia in Kabanjahe District with 35 respondents. Data collection was carried out through distributing questionnaires using the Likert scale data measurement method. Multiple linear regression analysis methods and hypothesis testing using SPSS. The results showed that Compensation has a significant positive effect on Employee Productivity. Work Discipline variable has no effect on Employee Productivity. Work motivation variable has a significant positive effect on employee productivity. Compensation, work discipline and motivation variables simultaneously have a positive and significant effect on employee productivity. The Rsquare value obtained is 0.281. This means that 71.9% is influenced by other variables not included in this study.
{"title":"PENGARUH KOMPENSASI, DISIPLIN KERJA, DAN MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN BANK SYARIAH INDONESIA","authors":"Ayu Febriyana Tanjung, Ainun Mardhiyah","doi":"10.55047/transekonomika.v3i3.441","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.441","url":null,"abstract":"The success of the company is determined by human resources so that companies need to meet the needs of employees so that employees can work productively. Employee productivity is the ability of employees to complete tasks effectively and efficiently. Employee productivity can be influenced by several factors including compensation, work discipline, and motivation. The purpose of this study was to determine how the effect of compensation, work discipline, and motivation on employee productivity at Bank Syariah Indonesia Kabanjahe District. This study uses quantitative research methods with an associative approach. The population in this study were employees of Bank Syariah Indonesia in Kabanjahe District with 35 respondents. Data collection was carried out through distributing questionnaires using the Likert scale data measurement method. Multiple linear regression analysis methods and hypothesis testing using SPSS. The results showed that Compensation has a significant positive effect on Employee Productivity. Work Discipline variable has no effect on Employee Productivity. Work motivation variable has a significant positive effect on employee productivity. Compensation, work discipline and motivation variables simultaneously have a positive and significant effect on employee productivity. The Rsquare value obtained is 0.281. This means that 71.9% is influenced by other variables not included in this study.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122579722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-10DOI: 10.55047/transekonomika.v3i3.439
Muchammad Vadli Febrian Kusuma, Alexandro Lero Ora, andrean michael, Fikri Fajar Ramadhan
"WARMINDO" food stall is one of the food businesses that is currently gaining popularity and spreading rapidly everywhere. This can be observed in various crowded locations in major cities. The aim of this study is to analyze the impact of product quality, service quality, and price on customer loyalty towards WARMINDO among Vocational School students at Gadjah Mada University. The research focuses on Vocational School students as the target population. A survey was conducted among 80 students, utilizing questionnaires, and the collected data was processed using probit and logit methods. The test results indicate that in this study, there exists a variable denoted as "Y," which represents the level of interest among Vocational School students at Gadjah Mada University (UGM) towards WARMINDO. Independent variables, including interest level, frequency of student visits to WARMINDO, food prices at WARMINDO, and the quality of service provided, have a positive influence on the loyalty of UGM students. Conversely, variables such as expenditure and satisfaction with food at WARMINDO do not significantly affect the loyalty of Vocational School students at UGM.
“暖心”大排档是目前越来越受欢迎并迅速蔓延到各地的食品企业之一。这可以在大城市各种拥挤的地方观察到。本研究的目的是分析产品质量、服务质量和价格对加纳马达大学职校学生对WARMINDO顾客忠诚度的影响。本研究以中职学生为研究对象。采用问卷调查的方式对80名学生进行调查，收集到的数据采用probit和logit方法进行处理。检验结果表明，在本研究中，存在一个变量表示为“Y”，表示Gadjah Mada University (UGM)职校学生对WARMINDO的兴趣水平。独立变量，包括兴趣水平、学生访问暖明多的频率、暖明多的食品价格和所提供的服务质量，对UGM学生的忠诚度有积极的影响。相反，支出和对温明餐厅的食物满意度等变量对中职学生在温明餐厅的忠诚度没有显著影响。
{"title":"PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN SERTA HARGA TERHADAP LOYALITAS PELANGGAN WARMINDO PADA MAHASISWA SEKOLAH VOKASI UNIVERSITAS GADJAH MADA","authors":"Muchammad Vadli Febrian Kusuma, Alexandro Lero Ora, andrean michael, Fikri Fajar Ramadhan","doi":"10.55047/transekonomika.v3i3.439","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.439","url":null,"abstract":"\"WARMINDO\" food stall is one of the food businesses that is currently gaining popularity and spreading rapidly everywhere. This can be observed in various crowded locations in major cities. The aim of this study is to analyze the impact of product quality, service quality, and price on customer loyalty towards WARMINDO among Vocational School students at Gadjah Mada University. The research focuses on Vocational School students as the target population. A survey was conducted among 80 students, utilizing questionnaires, and the collected data was processed using probit and logit methods. The test results indicate that in this study, there exists a variable denoted as \"Y,\" which represents the level of interest among Vocational School students at Gadjah Mada University (UGM) towards WARMINDO. Independent variables, including interest level, frequency of student visits to WARMINDO, food prices at WARMINDO, and the quality of service provided, have a positive influence on the loyalty of UGM students. Conversely, variables such as expenditure and satisfaction with food at WARMINDO do not significantly affect the loyalty of Vocational School students at UGM.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115122007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A business combination is the merger of two or more separate companies into one entity with another company, enabling control over the operational activities. Consolidation is often employed as an alternative to expand and enlarge the business market, consequently impacting the company's profitability. This study aims to analyze the effect of company consolidation on profitability levels, utilizing financial ratios such as Return On Assets (ROA), Return On Equity (ROE), and Return On Investment (ROI) as indicators. It employs a quantitative approach, utilizing secondary data derived from the consolidated financial statements of Semen Indonesia Tbk. companies. The study compares account items and incorporates literature reviews focusing on financial performance data. The analysis reveals that prior to consolidation, PT Semen Baturaja Tbk. displayed an ROA level of 0.43%, ROE of 0.45%, and ROI of 0.27, all of which were below 1 (<1). However, after consolidation at PT Semen Baturaja Tbk., there was a noticeable increase in the company's ROA, ROE, and ROI, reaching 2.21%, 2.81%, and 1.82%, respectively.
{"title":"DAMPAK KONSOLIDASI TERHADAP PROFITABILITAS PT SEMEN INDONESIA Tbk. (SMGR)","authors":"Anhesa Rinta Deidrayanti Putri, Rina Juniarti, Endang Kartini Pangiarti","doi":"10.55047/transekonomika.v3i3.438","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.438","url":null,"abstract":"A business combination is the merger of two or more separate companies into one entity with another company, enabling control over the operational activities. Consolidation is often employed as an alternative to expand and enlarge the business market, consequently impacting the company's profitability. This study aims to analyze the effect of company consolidation on profitability levels, utilizing financial ratios such as Return On Assets (ROA), Return On Equity (ROE), and Return On Investment (ROI) as indicators. It employs a quantitative approach, utilizing secondary data derived from the consolidated financial statements of Semen Indonesia Tbk. companies. The study compares account items and incorporates literature reviews focusing on financial performance data. The analysis reveals that prior to consolidation, PT Semen Baturaja Tbk. displayed an ROA level of 0.43%, ROE of 0.45%, and ROI of 0.27, all of which were below 1 (<1). However, after consolidation at PT Semen Baturaja Tbk., there was a noticeable increase in the company's ROA, ROE, and ROI, reaching 2.21%, 2.81%, and 1.82%, respectively.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122918652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-08DOI: 10.55047/transekonomika.v3i3.434
Davin Ewaldo, Michael Setiawan, Viviana Angesty, Fendy Chuandra, Program Studi, Manajemen, PT Pada, Mayora Indah, Tbk
This study aims to evaluate the impact of ERP implementation on PT Mayora Indah Tbk. A qualitative approach and internet search method were used in this research to collect as much data as possible related to the topic under study, including data from the internet and related journals. Data analysis was conducted to evaluate the effect of ERP on the performance of PT Mayora Indah Tbk, especially in improving production levels and product quality, as well as delivery accuracy supported by the ERP system implemented in the company. The research findings show that ERP implementation has a significant influence in improving the performance of PT Mayora Indah Tbk. Suggestions that can be given to the results of this study are that researchers can include a more detailed analysis of the effect of ERP systems on supply chain management. This research contributes to the academic study of ERP and provides important insights for business practitioners. The implications of this research can be used by other companies that want to improve performance through ERP implementation.
{"title":"ANALISA PENGARUH PENERAPAN SUMBER DAYA PERUSAHAAN UNTUK MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK PADA PT. MAYORA INDAH TBK","authors":"Davin Ewaldo, Michael Setiawan, Viviana Angesty, Fendy Chuandra, Program Studi, Manajemen, PT Pada, Mayora Indah, Tbk","doi":"10.55047/transekonomika.v3i3.434","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.434","url":null,"abstract":"This study aims to evaluate the impact of ERP implementation on PT Mayora Indah Tbk. A qualitative approach and internet search method were used in this research to collect as much data as possible related to the topic under study, including data from the internet and related journals. Data analysis was conducted to evaluate the effect of ERP on the performance of PT Mayora Indah Tbk, especially in improving production levels and product quality, as well as delivery accuracy supported by the ERP system implemented in the company. The research findings show that ERP implementation has a significant influence in improving the performance of PT Mayora Indah Tbk. Suggestions that can be given to the results of this study are that researchers can include a more detailed analysis of the effect of ERP systems on supply chain management. This research contributes to the academic study of ERP and provides important insights for business practitioners. The implications of this research can be used by other companies that want to improve performance through ERP implementation.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128317438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-07DOI: 10.55047/transekonomika.v3i3.423
Antony Sentoso, Lady, Caroline Marninda, Angela, Charlie Wijaya, Titan Martinus
A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.
{"title":"ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT","authors":"Antony Sentoso, Lady, Caroline Marninda, Angela, Charlie Wijaya, Titan Martinus","doi":"10.55047/transekonomika.v3i3.423","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.423","url":null,"abstract":"A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125233331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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