Pub Date : 2022-07-29DOI: 10.46223/hcmcoujs.econ.en.13.1.2121.2023
Lenée Son
In recent years, city-regional development has received increasing attention from the media, policymakers as well as the academic spheres but yet ‘city-region’ remains a relatively understudied subject in Vietnamese literature. Contemporary works have appealed to how city-regions are functional economic areas, but the development of Vietnamese city-regions has been rather normative and politically guided. More empirical works are much needed so that city-regional policies are more evidence-backed and, therefore ultimately, more effective. With particular scope into the delineation of city-regional boundary, this paper contributes to that growing body of literature in two ways: (1) to provide an overview of methodology to define boundaries of polarized regions - of which city-region is a special form - and (2) to present an original attempt to empirically delineate city-regional boundary in Vietnam, with ‘Can Tho City-region’ as a case study. The article is both empirical and experimental which, the author hopes, would ignite further interest in this growing field.
{"title":"Delineation of city-region boundary in Vietnam: The empirical case of ‘Can Tho City-region’","authors":"Lenée Son","doi":"10.46223/hcmcoujs.econ.en.13.1.2121.2023","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.13.1.2121.2023","url":null,"abstract":"In recent years, city-regional development has received increasing attention from the media, policymakers as well as the academic spheres but yet ‘city-region’ remains a relatively understudied subject in Vietnamese literature. Contemporary works have appealed to how city-regions are functional economic areas, but the development of Vietnamese city-regions has been rather normative and politically guided. More empirical works are much needed so that city-regional policies are more evidence-backed and, therefore ultimately, more effective. With particular scope into the delineation of city-regional boundary, this paper contributes to that growing body of literature in two ways: (1) to provide an overview of methodology to define boundaries of polarized regions - of which city-region is a special form - and (2) to present an original attempt to empirically delineate city-regional boundary in Vietnam, with ‘Can Tho City-region’ as a case study. The article is both empirical and experimental which, the author hopes, would ignite further interest in this growing field.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75898534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-29DOI: 10.46223/hcmcoujs.econ.en.12.1.1963.2022
Nguyen Thi Tuoi, Nguyen Phu Son
Value chain analysis has a central role in determining the distribution of benefits of the participants to upgrade solutions to the value chain. This paper is based on an integrated approach of methods and results of research on agricultural product value chain analysis. Research focuses on analyzing value chain approaches commodity chain analysis, Porter’s value chain model, Global value chain and GTZ organization, the number of actors in the value chain, profit distribution among actors participating in the chain, some popular tools in value chain analysis, and solutions to upgrade the chain. On that basis, the paper also points out the gaps in the current agricultural value chain research: 1) There is no combination of SCP analysis framework with other approaches; 2) Researchers have not analyzed the causes of the markup through the actors or the market power of the actors; 3) There are few studies combine all three models: Porter’s five forces, PEST and SWOT to have a complete basis for proposing solutions to upgrade the value chain.
{"title":"Review of agricultural value chain analysis","authors":"Nguyen Thi Tuoi, Nguyen Phu Son","doi":"10.46223/hcmcoujs.econ.en.12.1.1963.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.1963.2022","url":null,"abstract":"Value chain analysis has a central role in determining the distribution of benefits of the participants to upgrade solutions to the value chain. This paper is based on an integrated approach of methods and results of research on agricultural product value chain analysis. Research focuses on analyzing value chain approaches commodity chain analysis, Porter’s value chain model, Global value chain and GTZ organization, the number of actors in the value chain, profit distribution among actors participating in the chain, some popular tools in value chain analysis, and solutions to upgrade the chain. On that basis, the paper also points out the gaps in the current agricultural value chain research: 1) There is no combination of SCP analysis framework with other approaches; 2) Researchers have not analyzed the causes of the markup through the actors or the market power of the actors; 3) There are few studies combine all three models: Porter’s five forces, PEST and SWOT to have a complete basis for proposing solutions to upgrade the value chain.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88436616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-28DOI: 10.46223/hcmcoujs.econ.en.13.2.2259.2023
Nguyen Minh Ha, LeQuoc Phong, T. Thang, Huynh Luong Tam, T. H. Dang, Nguyen Thi Thai Hoa
This study builds on a strong theoretical background to investigate the relationship between corporate social responsibility (CSR) and consumer repurchase intention through corporate reputation for McDonald’s distribution channel in Viet Nam. The study was carried out using two methods, qualitative and quantitative research. Qualitative research was conducted using deep interviews with twelve respondents. After being added from qualitative research, the official scale with twenty-one observed variables is used in quantitative research. A quantitative research approach with 279 valid samples was conducted to test the scale and theoretical model. Collected data were analyzed by using SPSS and AMOS softwares. The results demonstrated a positive impact of CSR on the corporate reputation and repurchase intention. This study adds to the existing literature on the role of CSR in marketing by finding that a good corporate reputation along with relevant and integrated CSR activities has a much stronger impact to the repurchase intention of consumers. Findings from research have shown that inappropriate CSR practices can negatively impact the behavior of certain consumers. In the short term, McDonald's CSR activities may convince consumers to repurchase, but it may not be very convincing and there is no guarantee that this repurchasing behavior will last, as only continuous CSR activities contribute to sustainable behaviour. Therefore, the theoretical contribution of this study is to introduce corporate reputation as a long-term benefit to the relationship between CSR and consumer repurchase intention.
{"title":"Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald's fast food restaurant chain","authors":"Nguyen Minh Ha, LeQuoc Phong, T. Thang, Huynh Luong Tam, T. H. Dang, Nguyen Thi Thai Hoa","doi":"10.46223/hcmcoujs.econ.en.13.2.2259.2023","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.13.2.2259.2023","url":null,"abstract":"This study builds on a strong theoretical background to investigate the relationship between corporate social responsibility (CSR) and consumer repurchase intention through corporate reputation for McDonald’s distribution channel in Viet Nam. The study was carried out using two methods, qualitative and quantitative research. Qualitative research was conducted using deep interviews with twelve respondents. After being added from qualitative research, the official scale with twenty-one observed variables is used in quantitative research. A quantitative research approach with 279 valid samples was conducted to test the scale and theoretical model. Collected data were analyzed by using SPSS and AMOS softwares. The results demonstrated a positive impact of CSR on the corporate reputation and repurchase intention. This study adds to the existing literature on the role of CSR in marketing by finding that a good corporate reputation along with relevant and integrated CSR activities has a much stronger impact to the repurchase intention of consumers. Findings from research have shown that inappropriate CSR practices can negatively impact the behavior of certain consumers. In the short term, McDonald's CSR activities may convince consumers to repurchase, but it may not be very convincing and there is no guarantee that this repurchasing behavior will last, as only continuous CSR activities contribute to sustainable behaviour. Therefore, the theoretical contribution of this study is to introduce corporate reputation as a long-term benefit to the relationship between CSR and consumer repurchase intention.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"56 4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77832688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-24DOI: 10.46223/hcmcoujs.econ.en.12.2.2007.2022
L. Yen, Le Van Tung
Knowledge sharing is a relatively new issue in the public sector, but it is very important, as evidenced by many studies in the private sector that have studied the influence of knowledge sharing on the performance of innovation. The current public accounting, which is in the process of international integration and the accrual basis of accounting reform, is one of the innovations. With the aim of helping public sector organizations improve the performance of accounting innovation, many studies have shown the important role of knowledge sharing, however, with the specificity of public sector organizations, this issue has not been implemented and verified. The mixed-method (interviewing 06 experts and a quantitative survey of 266 samples from public sector organizations in Vietnam) has been applied. The results demonstrate that knowledge sharing has no impact on the performance of accounting innovation. Instead, the creativity and receptivity of accountants have a significant impact on the performance of accounting innovation. At the same time, the biggest influencing factor that stimulates accountants’ willingness to share accounting knowledge is the support of leaders, while organizational rewards and the use of information technology did not affect the knowledge sharing of accounting staff of the units. Key findings are discussed for public organizations in Vietnam to improve accounting innovation in the context of global integration. Besides, this study discusses the policy implications of the study and describes possible future research directions.
{"title":"Impact of knowledge sharing on public sector accounting innovation performance in Vietnam","authors":"L. Yen, Le Van Tung","doi":"10.46223/hcmcoujs.econ.en.12.2.2007.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2007.2022","url":null,"abstract":"Knowledge sharing is a relatively new issue in the public sector, but it is very important, as evidenced by many studies in the private sector that have studied the influence of knowledge sharing on the performance of innovation. The current public accounting, which is in the process of international integration and the accrual basis of accounting reform, is one of the innovations. With the aim of helping public sector organizations improve the performance of accounting innovation, many studies have shown the important role of knowledge sharing, however, with the specificity of public sector organizations, this issue has not been implemented and verified. The mixed-method (interviewing 06 experts and a quantitative survey of 266 samples from public sector organizations in Vietnam) has been applied. The results demonstrate that knowledge sharing has no impact on the performance of accounting innovation. Instead, the creativity and receptivity of accountants have a significant impact on the performance of accounting innovation. At the same time, the biggest influencing factor that stimulates accountants’ willingness to share accounting knowledge is the support of leaders, while organizational rewards and the use of information technology did not affect the knowledge sharing of accounting staff of the units. Key findings are discussed for public organizations in Vietnam to improve accounting innovation in the context of global integration. Besides, this study discusses the policy implications of the study and describes possible future research directions.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90727918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-23DOI: 10.46223/hcmcoujs.econ.en.12.2.2140.2022
Bui Ngoc Tuan Anh, P. Minh
Social enterprises are an emerging field in the world. Social enterprises are expected to help solve social problems that the government and commercial enterprises do not want or do not plan to deal with in the near future. This article uses social cognitive career theory and theory of planned behavior to help explain the social entrepreneurial intention of Vietnamese students. The study was conducted from August 2020 to February 2021 with the participation of 587 students. The results after being analyzed by PLS-SEM have shown the important role of the two above theories in the desire to become a social entrepreneur, Specific factors such as perceived behavior control and self-efficacy have the strongest impact on social entrepreneurial intention. This finding will help policymakers have appropriate solutions to promote the formation of social entrepreneurs in Vietnam.
{"title":"Combination of SCCT and TPB in explaining the social entrepreneurial intention","authors":"Bui Ngoc Tuan Anh, P. Minh","doi":"10.46223/hcmcoujs.econ.en.12.2.2140.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2140.2022","url":null,"abstract":"Social enterprises are an emerging field in the world. Social enterprises are expected to help solve social problems that the government and commercial enterprises do not want or do not plan to deal with in the near future. This article uses social cognitive career theory and theory of planned behavior to help explain the social entrepreneurial intention of Vietnamese students. The study was conducted from August 2020 to February 2021 with the participation of 587 students. The results after being analyzed by PLS-SEM have shown the important role of the two above theories in the desire to become a social entrepreneur, Specific factors such as perceived behavior control and self-efficacy have the strongest impact on social entrepreneurial intention. This finding will help policymakers have appropriate solutions to promote the formation of social entrepreneurs in Vietnam.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85694214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-23DOI: 10.46223/hcmcoujs.econ.en.12.2.2142.2022
Paul Souma Kanti, R. Sadia, Das Suchismita
Artificial Intelligence (AI) can play an important role in the post-Covid-19 world to proactively enable the identification, assessment, and mitigation of supply chain risks as well as provide managerial insights for responding to those risks. There has been a growing interest among supply chain executives to adopt AI for Supply Chain Risk Management (SCRM). The purpose of this paper is to develop an instrument to assess and measure the factors influencing the adoption of AI in SCRM. The development of the instrument has been done in stages covering factor identification, item generation, pre-testing, pilot testing, and scale validation. Data has been collected through a survey of supply chain executives, risk professionals, and AI consultants across manufacturing, wholesale trade, retail trade, and services industries in India. The questionnaire has been pre-tested based on interviews with nine industry experts and two academicians. The scale has been assessed for reliability and validity using Confirmatory Factor Analysis. The scale generated consists of eight factors that are modeled as latent variables covering a total of twenty-eight items. The systematic approach followed resulted in a scale fulfilling a need for the creation of an empirically validated instrument for AI adoption studies in the field of SCRM. This instrument can be used by supply chain executives and researchers to examine and measure factors that influence the adoption of AI in SCRM for the selected industries.
{"title":"Artificial intelligence adoption in supply chain risk management: Scale development and validation","authors":"Paul Souma Kanti, R. Sadia, Das Suchismita","doi":"10.46223/hcmcoujs.econ.en.12.2.2142.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2142.2022","url":null,"abstract":"Artificial Intelligence (AI) can play an important role in the post-Covid-19 world to proactively enable the identification, assessment, and mitigation of supply chain risks as well as provide managerial insights for responding to those risks. There has been a growing interest among supply chain executives to adopt AI for Supply Chain Risk Management (SCRM). The purpose of this paper is to develop an instrument to assess and measure the factors influencing the adoption of AI in SCRM. The development of the instrument has been done in stages covering factor identification, item generation, pre-testing, pilot testing, and scale validation. Data has been collected through a survey of supply chain executives, risk professionals, and AI consultants across manufacturing, wholesale trade, retail trade, and services industries in India. The questionnaire has been pre-tested based on interviews with nine industry experts and two academicians. The scale has been assessed for reliability and validity using Confirmatory Factor Analysis. The scale generated consists of eight factors that are modeled as latent variables covering a total of twenty-eight items. The systematic approach followed resulted in a scale fulfilling a need for the creation of an empirically validated instrument for AI adoption studies in the field of SCRM. This instrument can be used by supply chain executives and researchers to examine and measure factors that influence the adoption of AI in SCRM for the selected industries.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"91 9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89853220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-23DOI: 10.46223/hcmcoujs.econ.en.12.2.2148.2022
Nguyen Thi Huyen Tram
Demand management concerns what customers need and want, while supply management focuses on producing products/services to fulfill demand. It is challenging in coordinating demand and supply from both sides. Multi-method modeling, which is an interesting combination between system dynamics and agent-based models, is adapted to address this issue through the Bass diffusion model to replicate a non-competitive supply chain, including a retailer, a wholesaler, and a factory in this study. The research findings show that there is a bullwhip effect on the supply chain due to sudden changes in demand impacted by marketing efforts, namely advertising, words of mouth, and electronic words of mouth. It is recommended that in the process of sales and operations planning, businesses should implement, measure, and estimate marketing effectiveness corresponding with supply capabilities. Additionally, through the study, the strengths and weaknesses of the multi-method simulation in facilitating business research reflect through multiple scenarios running with cost and time efficiency, as well as the validity of the study findings associated with modelers’ decisions on the model’s level of simplicity and elaboration.
{"title":"Coordinating supply and demand applied Bass diffusion modelling","authors":"Nguyen Thi Huyen Tram","doi":"10.46223/hcmcoujs.econ.en.12.2.2148.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2148.2022","url":null,"abstract":"Demand management concerns what customers need and want, while supply management focuses on producing products/services to fulfill demand. It is challenging in coordinating demand and supply from both sides. Multi-method modeling, which is an interesting combination between system dynamics and agent-based models, is adapted to address this issue through the Bass diffusion model to replicate a non-competitive supply chain, including a retailer, a wholesaler, and a factory in this study. The research findings show that there is a bullwhip effect on the supply chain due to sudden changes in demand impacted by marketing efforts, namely advertising, words of mouth, and electronic words of mouth. It is recommended that in the process of sales and operations planning, businesses should implement, measure, and estimate marketing effectiveness corresponding with supply capabilities. Additionally, through the study, the strengths and weaknesses of the multi-method simulation in facilitating business research reflect through multiple scenarios running with cost and time efficiency, as well as the validity of the study findings associated with modelers’ decisions on the model’s level of simplicity and elaboration.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85623665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-23DOI: 10.46223/hcmcoujs.econ.en.12.2.2156.2022
Nguyễn Hoàng Sinh, Hoàng Thị Hòa
The paper focuses on investigating factors impacting visitors’ loyal behaviour and factor analysis of push and pull motivations to a botanic park. To do so, the research is divided into two phases that are qualitative and quantitative. In the qualitative phase, in-depth interviews are used to gather initial insights into the visitors’ push and pull motivations to a botanic park. In the quantitative phase, a survey is taken to collect data then factor analysis is carried out to group similar variables of push and pull together for the identification of different market segments. Survey data is gathered from a sample size of 228 individuals and analyzed in SPSS. The analysis from the quantitative phase validated the insights/concepts deriving from the qualitative phase. As a result, results of factor analysis show that the total of 09 push variables have been combined into 02 factors (family/fun and thrill-seeking) and 12 pull variables into 03 factors (nature/resources, facilities/services, place/accessibility). By grouping these similar motivations together, it helps support park managers in enhancing and improving the park’s motives, features, and facilities in a way that satisfies visitors the most.
{"title":"An investigation of factors impacting visitors to a botanic park: Factor analysis of push and pull framework","authors":"Nguyễn Hoàng Sinh, Hoàng Thị Hòa","doi":"10.46223/hcmcoujs.econ.en.12.2.2156.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2156.2022","url":null,"abstract":"The paper focuses on investigating factors impacting visitors’ loyal behaviour and factor analysis of push and pull motivations to a botanic park. To do so, the research is divided into two phases that are qualitative and quantitative. In the qualitative phase, in-depth interviews are used to gather initial insights into the visitors’ push and pull motivations to a botanic park. In the quantitative phase, a survey is taken to collect data then factor analysis is carried out to group similar variables of push and pull together for the identification of different market segments. \u0000Survey data is gathered from a sample size of 228 individuals and analyzed in SPSS. The analysis from the quantitative phase validated the insights/concepts deriving from the qualitative phase. As a result, results of factor analysis show that the total of 09 push variables have been combined into 02 factors (family/fun and thrill-seeking) and 12 pull variables into 03 factors (nature/resources, facilities/services, place/accessibility). By grouping these similar motivations together, it helps support park managers in enhancing and improving the park’s motives, features, and facilities in a way that satisfies visitors the most.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73880305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-23DOI: 10.46223/hcmcoujs.econ.en.12.2.2141.2022
Bui Quang Hung, T. Thang, Trinh Thuy Anh
The study aims to identify factors influencing the organizational citizenship behavior of office employees and how those factors impact their performance during theQualitativequalitative research was conducted with twelve experts to evaluate and improve the scale. Quantitative research with the participation of 249 employees from service enterprises was carried out to measure and examine the above-mentioned correlation. The research findings indicate that job satisfaction, organizational justice, and organizational support during the pandemic have a positive impact on employees’ organizational citizenship behavior, and this behavior also positively affects their performance. Managerial implications, limitations and recommendation for future research have been also discussed in this paper.
{"title":"Organizational citizenship behavior and employee performance during the Covid-19 pandemic","authors":"Bui Quang Hung, T. Thang, Trinh Thuy Anh","doi":"10.46223/hcmcoujs.econ.en.12.2.2141.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2141.2022","url":null,"abstract":"The study aims to identify factors influencing the organizational citizenship behavior of office employees and how those factors impact their performance during theQualitativequalitative research was conducted with twelve experts to evaluate and improve the scale. Quantitative research with the participation of 249 employees from service enterprises was carried out to measure and examine the above-mentioned correlation. The research findings indicate that job satisfaction, organizational justice, and organizational support during the pandemic have a positive impact on employees’ organizational citizenship behavior, and this behavior also positively affects their performance. Managerial implications, limitations and recommendation for future research have been also discussed in this paper.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80251014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-20DOI: 10.46223/hcmcoujs.econ.en.12.2.2151.2022
Le Dinh Minh Tri, Phan Vu Diem Quynh, Le Doan Kim Linh
This study examines the influences of Online Interaction Propensity in university confessions pages, Attitude toward participating in university confessions pages, and Higher Education involvement on the engagement of students with their university. The relational outcomes comprising student’s word-of-mouth activity and praise are also investigated. The quantitative online and offline surveys was conducted on 509 participants targeting university students and graduates who follow or interact with posts on universities’ confession pages. The collected data was then processed and employed SEM path analysis to empirically examine the proposed conceptual model. The results determine that both online interaction propensity and higher education involvement have significant impacts to the engagement of student to their university while the attitude of student toward participating in university confessions pages has no impact to this engagement. In addition, the influence of students’ engagement on their word-of-mouth is proved. The study shows a deep understanding on the drivers relating to the confession pages’ participation of students’ engagement with their university, and other way to generate positive student - university relationship outcomes. The results suggest universities should not overlook the impact of student's participation in university confession pages, then adopt feasible and practical approaches in managing their relationship with students to stimulate their word-of-mouth. The research provides the insights that have not been studied previously in the Vietnam higher education context. Although it is practically observed that student’s engagement is impacted by their participation in university confession pages, there is lack of intensive work on this issue.
{"title":"Anonymous online community, brand engagement and word-of-mouth in the higher education context","authors":"Le Dinh Minh Tri, Phan Vu Diem Quynh, Le Doan Kim Linh","doi":"10.46223/hcmcoujs.econ.en.12.2.2151.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2151.2022","url":null,"abstract":"This study examines the influences of Online Interaction Propensity in university confessions pages, Attitude toward participating in university confessions pages, and Higher Education involvement on the engagement of students with their university. The relational outcomes comprising student’s word-of-mouth activity and praise are also investigated. The quantitative online and offline surveys was conducted on 509 participants targeting university students and graduates who follow or interact with posts on universities’ confession pages. The collected data was then processed and employed SEM path analysis to empirically examine the proposed conceptual model. The results determine that both online interaction propensity and higher education involvement have significant impacts to the engagement of student to their university while the attitude of student toward participating in university confessions pages has no impact to this engagement. In addition, the influence of students’ engagement on their word-of-mouth is proved. The study shows a deep understanding on the drivers relating to the confession pages’ participation of students’ engagement with their university, and other way to generate positive student - university relationship outcomes. The results suggest universities should not overlook the impact of student's participation in university confession pages, then adopt feasible and practical approaches in managing their relationship with students to stimulate their word-of-mouth. The research provides the insights that have not been studied previously in the Vietnam higher education context. Although it is practically observed that student’s engagement is impacted by their participation in university confession pages, there is lack of intensive work on this issue.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84683136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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