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The antecedents and outcomes of export market orientation: A bibliometric review 出口市场导向的前因与结果:文献计量学回顾
Pub Date : 2022-06-03 DOI: 10.46223/hcmcoujs.econ.en.12.2.2143.2022
P. Nguyen, Tuan Dinh, Anh Dang, T. Tran
Export market orientation has always been a central issue in the study of international business and marketing. Therefore, it is essential to put effort into understanding the concept and its application in real-life business. Following in-depth studies and critical review papers in previous years, this research paper focuses on synthesizing and analyzing empirical studies in the period from 2015 to 2021, revolving around theoretical issues, context, the main features of the object, and the methodology. Within a predetermined time frame, twenty critical papers on export market orientation were selected and analyzed. The result reveals in detail that there are sixteen antecedents and five outcomes of export market orientation, as well as the total of eight moderators and seven mediators influencing their relationships. Findings have indicated that in recent years, models and theories of earlier eras have been developed and many of them have reached maturity.
出口市场定位一直是国际商务和市场营销研究的中心问题。因此,努力理解这一概念及其在实际业务中的应用是至关重要的。继前几年的深入研究和批判性评论论文之后,本研究论文围绕理论问题、背景、对象主要特征和方法,重点对2015年至2021年期间的实证研究进行了综合和分析。在预定的时间框架内,选择并分析了20篇关于出口市场导向的重要论文。结果显示,出口市场导向的前因变量有16个,结果变量有5个,影响出口市场导向关系的调节因子有8个,中介因子有7个。研究结果表明,近年来,早期的模型和理论得到了发展,其中许多模型和理论已经成熟。
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引用次数: 0
Factors affecting employee commitment of office staff in Ho Chi Minh City 胡志明市办公人员员工承诺的影响因素
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.2022.2022
N. Cuong, Vo Thuc Uyen, N. Nhan
This paper examined the factors affecting the commitment of office staff in Ho Chi Minh City (HCMC). The data is collected through questionnaires from 253 office staff; the SPSS software is used to analyse data through Cronbach’s Alpha reliability testing method, Exploratory Factor Analysis (EFA), and regression analysis. The research results revealed that training and development opportunities, salary and bonuses, and employee benefits are three critical factors that positively affect the commitment of office staff to the enterprise. The study provides implications or strategies for managers to improve their human resource management and enhance long-term employee commitment. Besides, the study also provides recommendations for future research.
本文研究了影响胡志明市办公人员工作承诺的因素。数据通过对253名办公室员工的问卷调查收集;采用SPSS软件,通过Cronbach’s Alpha信度检验法、探索性因子分析(Exploratory Factor Analysis, EFA)和回归分析对数据进行分析。研究结果表明,培训与发展机会、薪酬与奖金、员工福利是正向影响办公人员对企业承诺的三个关键因素。本研究为管理者改善人力资源管理,提高员工长期承诺提供了启示或策略。此外,本研究也为未来的研究提供了建议。
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引用次数: 1
Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam 名人代言与购买意向:以丰田Vios在越南市场为例
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.2165.2022
H. Tri
This study investigates how celebrity characteristics (including credibility, attractiveness, product-image match), personal characteristics (including self - satisfaction and expression power), and social characteristics (including peer influence) influence consumer purchasing behavior via imitation behavior in the case Toyota Vios brand. A questionnaire-based survey of 306 respondents across Vietnam was conducted using convenience and snowball sampling methods. Online and face-to-face interviews were conducted. A structural equation modelling approach was used to analyze the data. The results show that the three celebrity characteristics, personal characteristics, and social characteristics have a significant impact on the consumer’s intention to purchase through imitation behavior. Practical implications were provided to assist companies in improving their performance.
本研究以丰田Vios品牌为研究对象,探讨名人特征(包括可信度、吸引力、产品形象匹配)、个人特征(包括自我满意度和表达能力)和社会特征(包括同伴影响力)如何通过模仿行为影响消费者的购买行为。采用方便和滚雪球抽样的方法,对越南306名受访者进行了问卷调查。进行了在线和面对面的采访。采用结构方程建模方法对数据进行分析。研究结果表明,名人特征、个人特征和社会特征对消费者通过模仿行为进行购买的意愿有显著影响。提供了实际意义,以协助公司改善其业绩。
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引用次数: 1
Study the impact of labor outsourcing on the financial performance of small and medium enterprises in Mekong Delta, Vietnam 研究劳务外包对越南湄公河三角洲中小企业财务绩效的影响
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1415.2022
Dinh Cong Thanh, Le Tan Nghiem, Nguyen Hong Gam, Pham Thi Hong Nhung
The study aims to identify factors influencing labor outsourcing and analyze the impact of outsourced resources on small and medium enterprises’ financial performance in the Mekong Delta. Based on theories (including TCE, CCT, RT, and SCT theory), previous studies, and expert interviews, this research model has been developed and tested in SMEs in the Mekong Delta. The study collected data from administrators at 409 SMEs who used outsourced labor services in the last two years. Analytical methods are used, including Cronbach’s Alpha test, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). The research results show that outsourcing depends on the functional characteristics of enterprises, risk control, managers’ attitude, and relationships in outsourcing. The study also confirms that labor outsourcing positively affects financial performance. However, the relationship between the use of outsourced resources and enterprises’ financial performance is very modest. Based on the research results, the authors also suggest managerial implications to improve SMEs’ performance through outsourcing.
本研究旨在识别劳务外包的影响因素,分析劳务外包资源对湄公河三角洲中小企业财务绩效的影响。基于理论(包括TCE理论、CCT理论、RT理论和SCT理论)、前人研究和专家访谈,本研究模型在湄公河三角洲中小企业中得到了发展和检验。该研究收集了过去两年使用外包劳务服务的409家中小企业管理人员的数据。分析方法包括Cronbach 's Alpha检验、探索性因子分析(EFA)、验证性因子分析(CFA)和结构方程模型(SEM)。研究结果表明,外包取决于企业的功能特征、风险控制、管理者的态度和外包中的关系。研究还证实,劳动力外包对财务绩效有积极影响。然而,外包资源的使用与企业财务绩效之间的关系是非常有限的。基于研究结果,作者还提出了通过外包提高中小企业绩效的管理启示。
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引用次数: 0
The influence of memorable tourism experience to revisit intention of domestic tourists: A case study for Danang City, Vietnam 难忘旅游体验对国内游客重游意愿的影响——以越南岘港市为例
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1941.2022
Pham Thi Lan Huong, Truong Thi Lan Anh, Truong Dinh Quoc Bao
The present study examines the effects of dimensions of Memorable Tourism Experience (MTE) scale on domestic tourists’ revisit intention to Danang tourist destination. An online survey of 309 tourists who has visited Danang for data analysis. The structural equation model is applied to investigate the relationships between MTE’s dimensions and tourist’s revisit intention. The results show that four dimensions of MTE (Novelty, Involvement, Hedonism, and Local Culture) have significant positive relationships with domestic tourists’ revisit intention. In contrast, Knowledge is found to affect tourists’ revisit intention negatively. Overall, the study contributes to the literature on memorable tourism experiences by offering theoretical and empirical evidence about interrelationships between the dimensions of memorable tourism experiences and tourists’ revisit intention. The results from this paper provide suggestions for enhancing memorable tourism experiences and encouraging tourists to return to Danang. Future studies should replicate the study in diverse samples such as geographic regions participants with different travel motives. Besides, future research should include destination attributes since tourists’ perceptions of the destination after the trip are based on on-site experiences and determine memorable tourism experiences.
本研究探讨难忘旅游体验(MTE)量表各维度对国内游客岘港旅游目的地重游意向的影响。对到访岘港的309名游客进行在线调查,进行数据分析。运用结构方程模型研究了旅游体验维度与游客重游意愿的关系。结果表明,新颖性、涉入性、享乐主义和本土文化四个维度与国内游客的重游意愿存在显著的正相关关系。相反,知识对游客的重游意愿有负向影响。总体而言,本研究为令人难忘的旅游体验维度与游客重游意愿之间的相互关系提供了理论和实证证据,为令人难忘的旅游体验的研究文献做出了贡献。本文的研究结果为提升岘港的难忘旅游体验,鼓励游客重返岘港提供了建议。未来的研究应该在不同的样本中复制该研究,如地理区域参与者具有不同的旅行动机。此外,未来的研究应该包括目的地属性,因为游客在旅行后对目的地的感知是基于现场体验的,并确定难忘的旅游体验。
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引用次数: 2
Simulation modeling - An effective method in doing business and management research 仿真建模——进行商业和管理研究的有效方法
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1916.2022
Nguyen Thi Huyen Tram
Although simulation modeling is a popular method in doing scientific research for many disciplines, namely decision science, optimization, information technology. Social science disciplines, particularly business and management, still receive little attention in applying this method. The paper introduces simulation modeling as an effective method in doing business and management research using Dimensions database and comparative analysis to explore (1) suitability and contribution in general disciplines as well as business and management, (2) advantages and disadvantages, (3) common types of models, and (4) effective software that researchers could use for specific research problems. The findings of this study confirm that simulation modeling is an effective method in doing business and management research thanks to its abilities in dynamics reflecting the real world, abstracted illustration, and naturally accommodating more plausible behavioral assumptions. However, modelers need to be aware of computational possibilities, the model’s complexity, and validity which might impact the simulated research results. The objective of this study is a calling for more simulation-based research to tackle complicated study problems related to business organizations with advanced technology and powerful tools listed in the paper. Thus, modelers are served well by this work as a reference for basic knowledge related to simulation modeling in business and management research.
虽然仿真建模是许多学科,即决策科学、优化、信息技术等科学研究的常用方法。社会科学学科,特别是商业和管理,在应用这种方法方面仍然很少受到关注。本文介绍了仿真建模作为进行商业和管理研究的一种有效方法,使用Dimensions数据库和比较分析来探索(1)在一般学科以及商业和管理中的适用性和贡献,(2)优点和缺点,(3)常见的模型类型,以及(4)研究人员可用于特定研究问题的有效软件。本研究的结果证实,仿真建模是进行商业和管理研究的有效方法,因为它具有动态反映现实世界的能力,抽象的说明,自然地适应更合理的行为假设。然而,建模者需要意识到计算的可能性、模型的复杂性和有效性,这可能会影响模拟的研究结果。本研究的目的是呼吁更多基于模拟的研究,以解决与商业组织相关的复杂研究问题,并在文中列出了先进的技术和强大的工具。因此,本研究为建模者提供了商业和管理研究中与仿真建模相关的基础知识参考。
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引用次数: 1
Unburnt building materials in the trend of sustainable development - Situation and solutions in the Mekong Delta, Vietnam 可持续发展趋势下的未燃烧建筑材料——越南湄公河三角洲的现状与解决方案
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1984.2022
Truong Thi Hoang Oanh, Duong Ngoc Thanh, Truong Thi Be Hai
The purpose of this article is to assess the current situation of production and consumption of Unburnt Building Materials (UBMs) in the Mekong Delta, thereby proposing solutions to promote the consumption of UBMs in the Mekong Delta in the coming time. Research results from the survey of producers and customers organized as well as discussions with local officials show that the whole Mekong Delta has more than 120 producers consuming through 02 main channels. Sales channels that direct customers are construction contractors - organizational customers (accounting for 90%) and through construction material trading companies (about 10%). In general, both the production and consumption of UBMs in the Mekong Delta face difficulties. Limited production capacity, limited capacity of UBMs, and low consumer confidence in UBM products are typical difficulties. Planning for the development of UBMs, organizing production to improve the innovation capacity of manufacturers and construction contractors, strengthening the link between manufacturers and UBMs consuming partners, promoting product branding products, enhancing sales promotion innovation activities, etc. are the main solutions to promote this industry to develop more in the Mekong Delta in the coming time.
本文的目的是评估湄公河三角洲未燃建筑材料(ubm)的生产和消费现状,从而提出在未来一段时间内促进湄公河三角洲未燃建筑材料消费的解决方案。对生产者和消费者组织的调查以及与当地官员的讨论的研究结果表明,整个湄公河三角洲有120多个生产者通过02个主要渠道进行消费。销售渠道直接客户是建筑承包商-组织客户(占90%)和通过建材贸易公司(约10%)。总的来说,湄公河三角洲地区的ubm生产和消费都面临困难。生产能力有限,UBM的产能有限,消费者对UBM产品的信心不高是典型的困难。规划好ubm的发展,组织生产提高制造商和施工承包商的创新能力,加强制造商和ubm消费伙伴之间的联系,推广产品品牌化产品,加强促销创新活动等是促进该行业未来在湄公河三角洲发展的主要解决方案。
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引用次数: 0
The current situation and solutions of effective university governance in Vietnamese public higher education institutionsThe current situation and solutions of effective university governance in Vietnamese public higher education institutions 越南公立高等学校有效大学治理的现状与对策越南公立高等学校有效大学治理的现状与对策
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1900.2022
Bui Quang Hung, P. Huy, L. D. Thuan, Vu Minh Ha, Dao Thi Minh Huyen
The main research objective of this paper is to study the current situation and solutions of effective university governance in public Higher Education Institutions (PHEIs) in Vietnam in the direction of autonomy. The paper uses a method that combines qualitative and quantitative research to analyze theoretical basis and related background theories and assess the current state of university governance in Vietnam. With quantitative research, method is done in the form of online surveys through questionnaires. The topic of the questionnaire focuses on collecting comments on governance activities being carried out at the PHEIs of Vietnam in an autonomous direction. The research results have shown quite clearly the contents related to the issues of governance and administration in the PHEIs, the way of managing and evaluating the performance of the PHEIs. Since then, the authors have proposed a number of groups of solutions for effective university governance at Vietnam’s PHEIs in the direction of autonomy. The solutions and proposals will be the necessary and important practical foundation to innovate and develop policies to promote university autonomy for sustainable and efficient development.
本文的主要研究目的是研究越南公立高等教育机构在自治方向上的有效大学治理的现状和解决方案。本文采用定性与定量相结合的研究方法,分析越南大学治理的理论基础和相关背景理论,评估越南大学治理的现状。定量研究的方法是通过在线问卷调查的形式来完成的。问卷的主题侧重于收集对越南各投资机构在自治方向上开展的治理活动的评论。研究结果较为清晰地揭示了公共投资机构治理与管理问题、公共投资机构绩效管理与评价方式等相关内容。从那时起,作者们提出了若干组解决方案,以促进越南公立大学在自治方向上的有效治理。这些对策和建议将是创新和发展促进大学自治、实现可持续、高效发展政策的必要和重要的实践基础。
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引用次数: 0
Technological factors affecting green innovation: Evidence from the manufacturing sector in Vietnam 影响绿色创新的技术因素:来自越南制造业的证据
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.2099.2022
Nguyen Minh Ha, P. Nguyen, Nguyen Bach Hoang Phung
Firms’ top priority is overcoming challenges to develop sustainably, generate profits, and gain a competitive advantage in the face of fierce market competition. Fostering technological innovation in the manufacturing process and investing in environmentally friendly manufacturing activities are important factors in eliminating waste and improving firm performance. This quantitative research had been examined in a sample of 400 manufacturing firms listed at industrial zones in Vietnam to determine the association between technological factors such as relative advantage, compatibility, simplicity, and green innovation. According to the research results, relative advantage, compatibility, and simplicity had a significant impact on green innovation in the manufacturing industry. From the result of this survey, manufacturing enterprises can adjust their business strategies properly to achieve better financial performance as well as a competitive advantage when implementing green innovation to develop their firms and protect the environment sustainably.
面对激烈的市场竞争,企业的首要任务是克服挑战,实现可持续发展,创造利润,获得竞争优势。促进制造过程中的技术创新和投资于环境友好型制造活动是消除浪费和提高公司业绩的重要因素。这一定量研究在越南工业园区上市的400家制造企业样本中进行了检验,以确定技术因素(如相对优势、兼容性、简单性和绿色创新)之间的关系。研究结果表明,相对优势、兼容性和简单性对制造业绿色创新有显著影响。从调查结果来看,制造业企业在实施绿色创新以实现企业可持续发展和环境保护的过程中,可以适当调整经营策略,以获得更好的财务绩效和竞争优势。
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引用次数: 0
Overview of bribery giving behaviors: Determinants and influence on firm performance 贿赂行为综述:企业绩效的决定因素及其影响
Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1953.2022
Vũ Hồng Nhung, Nguyen Thi Huong
Using findings on existing literature from 1986 to 2020, this paper provides an overview on understanding the theories, the determinants to explain bribery offering behavior, and the influence of paying bribes on firm performance. Based on our knowledge, we have found that there are three common theories including principal agent, residual control right and bargaining power theories that researchers have used to understand the motivation of paying bribes. Extant studies have shown supportive evidence that alongside business environment, both firm factors and business owner and manager characteristics have significant effects on a decision of paying bribes. Firms with high vulnerable exposure, such as young firms, firms with small and medium sizes, firms depending much on public services, or service firms, are more likely to pay bribes than others. Previous studies show both positive and negative effects of paying bribes on firm performance. However, vulnerable firms seem not to get many benefits when employing bribe payments.
本文利用1986年至2020年已有文献的研究成果,概述了对贿赂提供行为的理论、决定因素以及贿赂对企业绩效的影响的理解。根据我们的知识,我们发现研究人员常用委托代理理论、剩余控制权理论和议价能力理论来理解贿赂动机。已有研究表明,除了商业环境外,企业因素、企业主和管理者特征对贿赂决策都有显著影响。风险敞口高的公司,如年轻公司、中小型公司、严重依赖公共服务的公司或服务型公司,比其他公司更有可能行贿。以往的研究表明,行贿对企业绩效既有积极影响,也有消极影响。然而,脆弱的公司在行贿时似乎得不到很多好处。
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引用次数: 0
期刊
Ho Chi Minh City Open University Journal of Science Economics and Business Administration
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