The face mask trend has developed as a new trend in the Indonesian cosmetics industry lately. Due to the high demand for face masks, Indonesian mask manufacturers are innovating to create local face masks. Unfortunately, several non-authorized local face mask products have been traded on the market with a fairly high level of sales. This study aims to determine consumer awareness of the safety of non-authorized local face masks, and also the relationship between non-authorized local face mask factors. The data were collected by semi-structured interviews and online survey methods towards non-authorized local face mask users. Open coding will be used to process the qualitative data collected during the semi-structured interview, while the quantitative data were analyzed through PLS-SEM to analyze the relationship between the variable of non-authorized proneness, subjective norms, ethical judgments, and product evaluation that influence consumers buying behavior and their purchase decision towards non-authorized local face masks. The result indicates that there is a significant influence between the factor of non-authorized proneness, subjective norms, ethical judgments, and product evaluation that influence consumers buying behavior and their purchase decision for non-authorized local face masks. The findings of the study will be useful in raising consumer and business awareness of the risks of non-authorized local face masks. Furthermore, the results of this study will be used to help develop a demarketing strategy for non-authorized local face masks.
{"title":"ANALYSIS OF CONSUMER PURCHASE BEHAVIOR OF NON-AUTHORIZED (NON BPOM) FACE MASK IN INDONESIA LOCAL PRODUCT","authors":"Grace Olivia","doi":"10.35631/aijbes.39006","DOIUrl":"https://doi.org/10.35631/aijbes.39006","url":null,"abstract":"The face mask trend has developed as a new trend in the Indonesian cosmetics industry lately. Due to the high demand for face masks, Indonesian mask manufacturers are innovating to create local face masks. Unfortunately, several non-authorized local face mask products have been traded on the market with a fairly high level of sales. This study aims to determine consumer awareness of the safety of non-authorized local face masks, and also the relationship between non-authorized local face mask factors. The data were collected by semi-structured interviews and online survey methods towards non-authorized local face mask users. Open coding will be used to process the qualitative data collected during the semi-structured interview, while the quantitative data were analyzed through PLS-SEM to analyze the relationship between the variable of non-authorized proneness, subjective norms, ethical judgments, and product evaluation that influence consumers buying behavior and their purchase decision towards non-authorized local face masks. The result indicates that there is a significant influence between the factor of non-authorized proneness, subjective norms, ethical judgments, and product evaluation that influence consumers buying behavior and their purchase decision for non-authorized local face masks. The findings of the study will be useful in raising consumer and business awareness of the risks of non-authorized local face masks. Furthermore, the results of this study will be used to help develop a demarketing strategy for non-authorized local face masks.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128840366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study highlights the key predictors that influence Malaysia’s cashless society rate. Unified Theory of Acceptance and Usage of Technology (UTAUT) was adopted in this research, and main constructs such as speed of transaction, personal security, convenience and safer, social influences, perceived usefulness, compatibility, business readiness, and financial costs. The sample size for this study is 357 Malaysian aged 18 years old and above. There are two generations under 25 years old and below categorized as Generations Z, while age 25 years old and above are categorized as Older Generations. Primary data had been used and collected through an online questionnaire method. Using SPSS software, regression analysis results showed that four of the independent variables had a significant relationship with the dependent variables. The speed of transaction, convenience and safer, perceived usefulness, and compatibility did influence Malaysian towards cashless society adoption.
{"title":"THE DETERMINANT FACTORS THAT INFLUENCE THE GENERATIONS Z AND OLDER GENERATIONS IN MALAYSIA TOWARD CASHLESS SOCIETY","authors":"Hirnissa M.T, Zariyawati M.A2, Fadilla R","doi":"10.35631/aijbes.39003","DOIUrl":"https://doi.org/10.35631/aijbes.39003","url":null,"abstract":"This study highlights the key predictors that influence Malaysia’s cashless society rate. Unified Theory of Acceptance and Usage of Technology (UTAUT) was adopted in this research, and main constructs such as speed of transaction, personal security, convenience and safer, social influences, perceived usefulness, compatibility, business readiness, and financial costs. The sample size for this study is 357 Malaysian aged 18 years old and above. There are two generations under 25 years old and below categorized as Generations Z, while age 25 years old and above are categorized as Older Generations. Primary data had been used and collected through an online questionnaire method. Using SPSS software, regression analysis results showed that four of the independent variables had a significant relationship with the dependent variables. The speed of transaction, convenience and safer, perceived usefulness, and compatibility did influence Malaysian towards cashless society adoption.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124107643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this study, the researcher uses a combination of the theory of planned behavior and the model of goal-directed behavior to map what effects online product reviews can have on consumer purchase decisions. The researcher hypothesizes that the two adapted theories contain factors that can positively influence consumer purchase decisions. The researcher uses PLS-SEM and open coding to analyze quantitative and qualitative data. The results showed that ten of the eighteen hypotheses tested were proven to be accepted. Consumers in the denim industry tend to perceive online product reviews as a key aspect of their decision-making process. The results of qualitative data analysis also showed similar results, all respondents indicated the importance of the influence of an online product review on their purchasing decisions. The researcher also discusses the implications of these results for both research and practice.
{"title":"THE IMPACT OF ONLINE PRODUCT REVIEWS IN VIRTUAL COMMUNITY TOWARDS PURCHASE DECISIONS IN INDONESIAN DENIM INDUSTRY","authors":"R. Rachmat","doi":"10.35631/aijbes.39005","DOIUrl":"https://doi.org/10.35631/aijbes.39005","url":null,"abstract":"In this study, the researcher uses a combination of the theory of planned behavior and the model of goal-directed behavior to map what effects online product reviews can have on consumer purchase decisions. The researcher hypothesizes that the two adapted theories contain factors that can positively influence consumer purchase decisions. The researcher uses PLS-SEM and open coding to analyze quantitative and qualitative data. The results showed that ten of the eighteen hypotheses tested were proven to be accepted. Consumers in the denim industry tend to perceive online product reviews as a key aspect of their decision-making process. The results of qualitative data analysis also showed similar results, all respondents indicated the importance of the influence of an online product review on their purchasing decisions. The researcher also discusses the implications of these results for both research and practice.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130218420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Currently, South Korea is very popular for its pop music, which is Korean Pop or “K-Pop”. There are a lot of K-Pop groups and one of them is BTS. BTS’ albums are known to be one of the best-selling in K-Pop, with a total of more than 20 million albums sold in 2020. BTS also has a large number of fans, with Indonesia being one of the top 10 countries that have the highest number of BTS fans. Indonesia also has a BTS fan community that connects BTS fans in the country. However, Indonesia does not seem to contribute a high share in the selling of BTS’ albums, be it physical or digital. Therefore, this conceptual study intends to develop a research framework on the factor affecting purchase decisions on BTS albums. The literature that is used in this conceptual study is limited to literature that is published in 2010 or above. This study contributes to the future researcher to make further research regarding the effect of fan community towards its members’ purchase decision of BTS’ album.
{"title":"FANDOM EFFECT ON FANS PURCHASE DECISION TOWARDS BTS ALBUM: A CONCEPTUAL STUDY","authors":"Galuh Ardhya Kirana","doi":"10.35631/aijbes.39010","DOIUrl":"https://doi.org/10.35631/aijbes.39010","url":null,"abstract":"Currently, South Korea is very popular for its pop music, which is Korean Pop or “K-Pop”. There are a lot of K-Pop groups and one of them is BTS. BTS’ albums are known to be one of the best-selling in K-Pop, with a total of more than 20 million albums sold in 2020. BTS also has a large number of fans, with Indonesia being one of the top 10 countries that have the highest number of BTS fans. Indonesia also has a BTS fan community that connects BTS fans in the country. However, Indonesia does not seem to contribute a high share in the selling of BTS’ albums, be it physical or digital. Therefore, this conceptual study intends to develop a research framework on the factor affecting purchase decisions on BTS albums. The literature that is used in this conceptual study is limited to literature that is published in 2010 or above. This study contributes to the future researcher to make further research regarding the effect of fan community towards its members’ purchase decision of BTS’ album.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131054849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of technology in current digital era has made it easier for people to do stock investment anytime and anywhere through applications in their mobile phone. As one of the latest tech-literate generation, people who are categorized as Generation Z are expected to have an access to ample and incessant their knowledge including on stock investment. Unfortunately, this amenity doesn’t directly proportional to the enthusiasm of Generation Z in Bandung City to do stock investment. Currently, the enthusiasm on stock investment is still relatively low among Generation Z in Bandung City. Therefore, this study aims to analyze several factors that might affect the enthusiasm in doing stock investment. Variables measured as factors affecting the results are financial literacy, risk tolerance, and stock return. In obtaining the data needed, the researcher used a quantitative approach by distributing questionnaires to 400 respondents in Bandung City. By using multiple linear regression analysis, the researcher found that financial literacy and risk tolerance, individually and simultaneously affect the enthusiasm on stock investment among Generation Z in Bandung City, while stock return is insignificant in this research.
{"title":"ANALYSIS OF THE ENTHUSIASM ON STOCK INVESTMENT AMONG GENERATION Z IN BANDUNG CITY","authors":"Michael Clement Wijaya, Kurnia Fajar Afgani","doi":"10.35631/aijbes.39002","DOIUrl":"https://doi.org/10.35631/aijbes.39002","url":null,"abstract":"The development of technology in current digital era has made it easier for people to do stock investment anytime and anywhere through applications in their mobile phone. As one of the latest tech-literate generation, people who are categorized as Generation Z are expected to have an access to ample and incessant their knowledge including on stock investment. Unfortunately, this amenity doesn’t directly proportional to the enthusiasm of Generation Z in Bandung City to do stock investment. Currently, the enthusiasm on stock investment is still relatively low among Generation Z in Bandung City. Therefore, this study aims to analyze several factors that might affect the enthusiasm in doing stock investment. Variables measured as factors affecting the results are financial literacy, risk tolerance, and stock return. In obtaining the data needed, the researcher used a quantitative approach by distributing questionnaires to 400 respondents in Bandung City. By using multiple linear regression analysis, the researcher found that financial literacy and risk tolerance, individually and simultaneously affect the enthusiasm on stock investment among Generation Z in Bandung City, while stock return is insignificant in this research.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"234 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133192905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of this study is to identify the conceptual framework of customer buying behavior and Small Medium Enterprises perception during Pandemic Covid-19 in Johor. The variables consist of Customer Buying Behavior (panic buying, herd mentality, role of the media in influencing consumer behavior) as an independent variable and Small and Medium Enterprises (SMEs) perception during Pandemic Covid-19 as the dependent variable. This study adopted a quantitative approach using IBM SPSS version 26. The survey was conducted on Johor SMEs firms. The conceptual framework has been developed in this study. The expected findings show there is a positive relationship between herd mentality, panic buying, and the role of the media have significant relationship toward SMEs enterprises during Pandemic Covid-19 in Johor.
本研究的目的是确定新冠疫情期间柔佛州客户购买行为和中小企业感知的概念框架。变量包括作为自变量的消费者购买行为(恐慌性购买、从众心理、媒体在影响消费者行为中的作用)和作为因变量的中小企业(SMEs)在Covid-19大流行期间的感知。本研究采用IBM SPSS version 26进行定量分析。这项调查是针对柔佛州中小企业进行的。本研究发展了概念框架。预期结果显示，在新冠疫情期间，羊群心态、恐慌性购买和媒体的作用与中小企业之间存在正相关关系。
{"title":"THE IMPACT OF CUSTOMER BUYING BEHAVIOR TOWARDS SMALL AND MEDIUM ENTERPRISES (SMEs) PERCEPTION DURING PANDEMIC (COVID-19) IN JOHOR","authors":"M. Zainudin, S. Adam, Nursyazwani Mohd Fuzi","doi":"10.35631/aijbes.39001","DOIUrl":"https://doi.org/10.35631/aijbes.39001","url":null,"abstract":"The objective of this study is to identify the conceptual framework of customer buying behavior and Small Medium Enterprises perception during Pandemic Covid-19 in Johor. The variables consist of Customer Buying Behavior (panic buying, herd mentality, role of the media in influencing consumer behavior) as an independent variable and Small and Medium Enterprises (SMEs) perception during Pandemic Covid-19 as the dependent variable. This study adopted a quantitative approach using IBM SPSS version 26. The survey was conducted on Johor SMEs firms. The conceptual framework has been developed in this study. The expected findings show there is a positive relationship between herd mentality, panic buying, and the role of the media have significant relationship toward SMEs enterprises during Pandemic Covid-19 in Johor.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127203197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The pricing strategy of a newly established business or local brand in Indonesia becomes very important. Indonesia is still believed as a developing country which the society still prefers global brands and products more than their own locals. But in these present days, people are beginning to give the locals chances and started to be proud to wear local products. The problem is that local brands are either set their prices too high because they have the overconfidence to sustain in the market or set their prices too low because they are afraid that society cannot accept them in competition with global brands. The study is researching what are the perceived values of the customers so that the right pricing strategy can be made and suit the market exactly. By using descriptive and multiple linear regression analysis, functional, economic, emotional, social, and service dimensions are taken as the variables towards the perceived values that will determine the pricing strategy of local brands, as the subject of this research. Giving questionnaires to 400 generation Z as the sample, those who are born between 1995 to 2010. The result shows that the five dimensions of value are significant towards their willingness to pay more and having a linear relationship to increase the price as they increase their product’s perceived values.
{"title":"THE PERCEIVED VALUES OF INDONESIAN GENERATION Z TOWARDS A LOCAL BRAND’S PRICING STRATEGY","authors":"Aurelia Agatha, Kurnia Fajar Afgani","doi":"10.35631/aijbes.39004","DOIUrl":"https://doi.org/10.35631/aijbes.39004","url":null,"abstract":"The pricing strategy of a newly established business or local brand in Indonesia becomes very important. Indonesia is still believed as a developing country which the society still prefers global brands and products more than their own locals. But in these present days, people are beginning to give the locals chances and started to be proud to wear local products. The problem is that local brands are either set their prices too high because they have the overconfidence to sustain in the market or set their prices too low because they are afraid that society cannot accept them in competition with global brands. The study is researching what are the perceived values of the customers so that the right pricing strategy can be made and suit the market exactly. By using descriptive and multiple linear regression analysis, functional, economic, emotional, social, and service dimensions are taken as the variables towards the perceived values that will determine the pricing strategy of local brands, as the subject of this research. Giving questionnaires to 400 generation Z as the sample, those who are born between 1995 to 2010. The result shows that the five dimensions of value are significant towards their willingness to pay more and having a linear relationship to increase the price as they increase their product’s perceived values.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131467209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of the globalization era encourages the dissemination of information and beauty trends from South Korea in Indonesia. To be accepted by the Indonesian market, South Korean beauty companies need to consider the acculturation aspects, because it is one of the primary determinant factors of consumer purchase decisions in a foreign country product. The purpose of this study is to analyze the effect of acculturation on global consumer culture towards purchase decisions of South Korean skincare and cosmetic products, identify the factors that influence the consumers’ purchase decision, and develop marketing recommendations for South Korean beauty companies. To validate the hypotheses from previous studies and answer the research questions, a quantitative approach by the online survey was conducted by 250 respondents of women in Indonesia from generations x, y, and z who have purchased South Korean skincare and cosmetic products by a minimum of past six months, and PLS-SEM was used to analyze the relationship between the variables. The findings indicate that acculturation influences customers’ purchase decisions towards South Korean skincare and cosmetic products through several variables. It is found that cosmopolitanism has a significant influence on global consumption orientation and perceived value. Similarly, global mass exposure and self-identification with GCC have a significant impact on materialism. Materialism then has a significant impact on perceived value, which in turn has a significant influence on brand attitude. Brand attitudes then have a significant influence on purchase intention, which in turn has a significant influence on the purchase decision. The results suggested that South Korean beauty companies should maintain product quality, emphasize the products’ benefit and function, and enhance the advertising competitive advantage. This study is expected to enhance marketers understanding of how companies could improve consumers’ purchase decisions through understanding the acculturation between these two countries.
{"title":"THE ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT","authors":"Alya Indira Putri","doi":"10.35631/aijbes.39008","DOIUrl":"https://doi.org/10.35631/aijbes.39008","url":null,"abstract":"The development of the globalization era encourages the dissemination of information and beauty trends from South Korea in Indonesia. To be accepted by the Indonesian market, South Korean beauty companies need to consider the acculturation aspects, because it is one of the primary determinant factors of consumer purchase decisions in a foreign country product. The purpose of this study is to analyze the effect of acculturation on global consumer culture towards purchase decisions of South Korean skincare and cosmetic products, identify the factors that influence the consumers’ purchase decision, and develop marketing recommendations for South Korean beauty companies. To validate the hypotheses from previous studies and answer the research questions, a quantitative approach by the online survey was conducted by 250 respondents of women in Indonesia from generations x, y, and z who have purchased South Korean skincare and cosmetic products by a minimum of past six months, and PLS-SEM was used to analyze the relationship between the variables. The findings indicate that acculturation influences customers’ purchase decisions towards South Korean skincare and cosmetic products through several variables. It is found that cosmopolitanism has a significant influence on global consumption orientation and perceived value. Similarly, global mass exposure and self-identification with GCC have a significant impact on materialism. Materialism then has a significant impact on perceived value, which in turn has a significant influence on brand attitude. Brand attitudes then have a significant influence on purchase intention, which in turn has a significant influence on the purchase decision. The results suggested that South Korean beauty companies should maintain product quality, emphasize the products’ benefit and function, and enhance the advertising competitive advantage. This study is expected to enhance marketers understanding of how companies could improve consumers’ purchase decisions through understanding the acculturation between these two countries.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"19 1-2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127853319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Environmental issues have risen to the level of a serious problem in today's society. As a result, over the last decade, public awareness about the importance of environmental sustainability has steadily increased as a result of increased media exposure, increased awareness of environmental issues, the impact of major industrial disasters, and the efforts of environmental activist groups. On the other hand, there is little information available about environmentally friendly online purchasing behavior, particularly when it comes to personal care and toiletry products. The purpose of this study is to determine the factors that influence customer online purchasing behavior toward Indonesian personal care and toiletries that are environmentally friendly, as well as to make recommendations for environmentally friendly shops based on the purchasing behavior of its customers. This study employs a quantitative approach, with data collected through an online survey method, and PLS-SEM used to assess the correlations among the variables in the study. It appears that environmental concern, environmental knowledge, and environmental awareness have a favorable impact on online purchasing intentions, as demonstrated by the findings. Environmental knowledge, on the other hand, has a favorable impact on people's online purchase behavior. The findings of this research are expected to benefit the Environmentally Friendly community as well as Environmentally Friendly marketers by increasing their understanding of how to maximize the Environmentally Friendly shop.
{"title":"FACTORS INFLUENCING CUSTOMER BUYING BEHAVIOR TOWARD ONLINE PERSONAL CARE AND TOILETRIES ENVIRONMENTALLY FRIENDLY PRODUCTS","authors":"Sayyidah Fatimah Az-Zahra","doi":"10.35631/aijbes.39007","DOIUrl":"https://doi.org/10.35631/aijbes.39007","url":null,"abstract":"Environmental issues have risen to the level of a serious problem in today's society. As a result, over the last decade, public awareness about the importance of environmental sustainability has steadily increased as a result of increased media exposure, increased awareness of environmental issues, the impact of major industrial disasters, and the efforts of environmental activist groups. On the other hand, there is little information available about environmentally friendly online purchasing behavior, particularly when it comes to personal care and toiletry products. The purpose of this study is to determine the factors that influence customer online purchasing behavior toward Indonesian personal care and toiletries that are environmentally friendly, as well as to make recommendations for environmentally friendly shops based on the purchasing behavior of its customers. This study employs a quantitative approach, with data collected through an online survey method, and PLS-SEM used to assess the correlations among the variables in the study. It appears that environmental concern, environmental knowledge, and environmental awareness have a favorable impact on online purchasing intentions, as demonstrated by the findings. Environmental knowledge, on the other hand, has a favorable impact on people's online purchase behavior. The findings of this research are expected to benefit the Environmentally Friendly community as well as Environmentally Friendly marketers by increasing their understanding of how to maximize the Environmentally Friendly shop.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124652298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Recent literature has demonstrated the importance of consumer orientation (CO) for small and medium-sized enterprises (SMEs); however, doubts persist about how CO can improve SMEs performance due to its ambiguity. We examine the marketing ethics (ME) that govern the relationship between COs and SMEs. A proposed model was empirically tested using a structural equation model (SEM) on 408 manufacturing SMEs in Saudi Arabia. The findings indicate that CO has a positive effect on the performance of SMEs and, more importantly, that this effect is indirect because ME fully moderates it. These findings indicate that CO improves performance when firms invest in marketing ethics development. While consumer orientation is critical, it may not be enough to boost performance if the firm is unable to adhere to marketing ethics practices.
{"title":"THE EFFECT OF MARKETING ETHICS AS A MODERATOR ON THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION AND SMES PERFORMANCE IN SAUDI ARABIA","authors":"M. M. M Saleh, Adi A Azmin, U. Saraih","doi":"10.35631/aijbes.38008","DOIUrl":"https://doi.org/10.35631/aijbes.38008","url":null,"abstract":"Recent literature has demonstrated the importance of consumer orientation (CO) for small and medium-sized enterprises (SMEs); however, doubts persist about how CO can improve SMEs performance due to its ambiguity. We examine the marketing ethics (ME) that govern the relationship between COs and SMEs. A proposed model was empirically tested using a structural equation model (SEM) on 408 manufacturing SMEs in Saudi Arabia. The findings indicate that CO has a positive effect on the performance of SMEs and, more importantly, that this effect is indirect because ME fully moderates it. These findings indicate that CO improves performance when firms invest in marketing ethics development. While consumer orientation is critical, it may not be enough to boost performance if the firm is unable to adhere to marketing ethics practices.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121389803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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