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A REVIEW OF DIGITAL PAYMENT ADOPTION IN ASIA 数字支付在亚洲的应用回顾
Pub Date : 2022-03-01 DOI: 10.35631/aijbes.411001
E. Susanto, I. Solikin, B. Purnomo
Digital payments have changed people's financial behavior, particularly in Asian countries. The expansion of the internet network and the intensification of gadget functions have grown digital payment systems in mobile payments, internet banking, QR Codes, and electronic payments. Using a Systematic Literature Review, the study examined various Scopus articles from Asian countries to obtain an overview of the factors that influence the adoption of digital payments. We analyzed 597 digital, electronic, and mobile payment articles. TAM and UTAUT were found to be the most widely found theories to significantly affect user intent and even the continuity of digital payment use. While in the method, the structural equation model becomes the most widely used analytical method in various scientific publications related to this topic. This study has found internal and external factors from users in the adoption process of digital payments, including trust, perceived risk, satisfaction, security social influences, and facilitation conditions. Interestingly, some of these factors were insignificant in some studies due to differences in digital payment products that were the object of the study, respondents, and differences in research methods and approaches.
数字支付已经改变了人们的金融行为,尤其是在亚洲国家。随着互联网的扩大和小工具功能的增强,移动支付、网上银行、二维码、电子支付等数字支付系统得到了发展。通过系统文献综述,该研究检查了来自亚洲国家的各种Scopus文章,以获得影响采用数字支付的因素的概述。我们分析了597篇数字、电子和移动支付文章。TAM和UTAUT被发现是最广泛发现的理论,显著影响用户意图甚至数字支付使用的连续性。而在该方法中,结构方程模型成为与该主题相关的各种科学出版物中使用最广泛的分析方法。本研究从用户采用数字支付的过程中发现了内部和外部因素,包括信任、感知风险、满意度、安全社会影响和便利条件。有趣的是,由于研究对象的数字支付产品、受访者以及研究方法和方法的差异,其中一些因素在一些研究中是不显著的。
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引用次数: 8
BUSINESS SIMULATION AS KEY MOTIVATION FACTOR IN STIMULATING BUSINESS INTENTION AMONGST UNIVERSITY STUDENTS IN MALAYSIA 商业模拟是激发马来西亚大学生商业意向的关键激励因素
Pub Date : 2021-12-30 DOI: 10.35631/aijbes.310006
M. S. Yusof
The importance to raise up the number of entrepreneurs among the younger generation, especially among the university’s students has been recognized by the Government. This study seeks to link the effectiveness of business simulation with entrepreneurship interest of the students in University Utara Malaysia, main campus, Sintok. Four main objectives of the study were highlighted which is to see the relationship of perception, learning, interest and satisfaction of the business simulation on the tendency of students to venture into the business environment. The fifth objective is the combination of perception, learning, interest and satisfaction from business simulations of their entrepreneurial tendencies. The findings show that there is a significant relationship between learning, interest, satisfaction and the combination of all dimensions-dimensions of the business tendency. The findings from this study particularly useful to certain parties in the field of education and also to entrepreneurial developers.
政府已经认识到在年轻一代,特别是大学生中增加企业家数量的重要性。本研究旨在将商业模拟的有效性与马来西亚北方大学主校区学生的创业兴趣联系起来。该研究强调了四个主要目标,即看到商业模拟的感知、学习、兴趣和满意度与学生冒险进入商业环境的趋势之间的关系。第五个目标是通过商业模拟他们的创业倾向,将感知、学习、兴趣和满意度结合起来。研究结果表明,学习、兴趣、满意度与商业倾向各维度的组合存在显著的关系。这项研究的结果对教育领域的某些团体和创业开发者特别有用。
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引用次数: 1
PROPOSED BUSINESS STRATEGY FOR SMALL ARCHITECTURE FIRM IN TANGERANG: CASE STUDY TOP HOUSE 柑桔小型建筑公司的商业策略建议:以top house为例
Pub Date : 2021-12-12 DOI: 10.35631/aijbes.310005
Kartika Devi Ariyanti, Alibasjah Inggriantara
AbstractTop House is a small architecture firm located in South Tangerang that focuses on design consultants for low and medium-rise buildings. The preliminary study has been conducted by interviewing the firm’s owner who also acts as the principal architect, to identify company problems. The results showed that the company revenue and net profit decreased significantly by about 20% from 2017 to 2019 and 75% from 2016 to 2019. Moreover, the consultancy service orders became small and decreased from 2015-2019. The decreased revenue and net profit were caused by a poor company and incomprehensive management system. To solve the problem using the external and internal environmental analysis. The external environmental analysis used the PESTEL, Porter Five’s Forces, and competitor analysis. Meanwhile, the internal environmental analysis used the VRIO framework, value chain analysis, and existing Business Model Canvas (BMC). Afterward, the data were summarized in the SWOT table for strategy formulation. It consisted of IE matrix and TOWS matrix as company level strategy and functional level strategy, then the new proposed Business Model Canvas (BMC). Based on the analysis of IE Matrix, the current company classification position is in cluster five. This indicates that the company should implement a hold and maintain business strategy with two options, namely market penetration and product development. Furthermore, pros and cons analysis is used to obtain the best strategy from these options. The company should implement a product development strategy by improving the existing product quality, namely green architectural requirements in the design concept and utilizing BIM technology. The TOWS matrix resulted in 11 functional strategies applied in the marketing, human resources, operations, and financial field.
【摘要】top House是位于天津南区的一家小型建筑事务所,专注于中低层建筑的设计咨询。初步研究是通过采访公司的所有者(同时也是首席架构师)来确定公司的问题。结果显示,公司营收和净利润较2017 - 2019年大幅下降约20%,较2016 - 2019年大幅下降75%。此外,咨询服务订单规模变小,2015-2019年有所减少。收入和净利润的减少是由于公司经营不善和管理体制不健全造成的。利用外部和内部环境分析来解决问题。外部环境分析使用了PESTEL、波特五力和竞争对手分析。同时,内部环境分析使用了VRIO框架、价值链分析和现有的商业模型画布(BMC)。然后将数据汇总到SWOT表中,以便制定战略。它由IE矩阵和TOWS矩阵作为公司级战略和职能级战略组成,然后是新提出的商业模型画布(BMC)。基于IE矩阵的分析,目前公司的分类位置为第五类。这表明公司应该实施持有和保持的经营战略,有两个选择,即市场渗透和产品开发。此外,通过利弊分析,从这些选项中获得最佳策略。公司应通过提高现有产品质量来实施产品开发策略,即设计理念中的绿色建筑要求,并利用BIM技术。TOWS矩阵产生了11个应用于营销、人力资源、运营和财务领域的功能策略。
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引用次数: 1
INVOLVEMENT OF UKM STUDENTS IN ONLINE BUSINESS ukm学生参与网上业务
Nur Faizzah Mat Isa, N. Buang, S. Surat
Online business has sparked an incredible phenomenon among the current generation, including among college students. This study was conducted to identify the factors that contribute to the involvement of UKM students at the Bangi Campus in running an online business. A total of 160 respondents were selected among UKM students at the Bangi Campus. The objective of the study was to determine the relationship between skills factors, internet convenience factors and time management factors on student involvement in online business. Data obtained through survey forms were analyzed by conducting descriptive analysis and Pearson Correlation. The results of Pearson Correlation analysis showed that there was a significant relationship between the three independent variables namely skills factor, internet convenience factor and time management factor with the dependent variable which is student involvement in online business.
网上商务在包括大学生在内的当代人中引发了一种令人难以置信的现象。本研究的目的是确定影响班吉校区UKM学生参与经营在线业务的因素。在班吉校区的UKM学生中选出了160名受访者。本研究旨在探讨技能因素、上网便利因素和时间管理因素对学生参与网上商务的影响。通过调查表格获得的数据进行描述性分析和Pearson相关分析。Pearson相关分析结果显示,技能因素、网络便利因素和时间管理因素三个自变量与因变量学生网络商务投入之间存在显著的相关关系。
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引用次数: 0
IMPACT OF JUSTICE IN EMPLOYEE PERFORMANCE AND MODERATING ROLE OF ARTIFICIAL INTELLIGENCE: A CONCEPTUAL STUDY 公平感对员工绩效的影响及人工智能的调节作用:一个概念研究
Pub Date : 2021-12-01 DOI: 10.35631/aijbes.310004
Marina Jokim Robert, Yashar Salamzadeh, Noor Fareen Abdul Rahim
This study investigates the impact of justice’s dimensions: distributive justice, procedural justice, interactional justice on performance appraisal satisfaction, and artificial intelligence utilisation to improve employee performance in Penang multinational companies (MNCs). They are grounded with Organizational Justice Theory as the theoretical framework to examine the relationship between Artificial Intelligence utilisation in enhancing justice to improve employee performance. In conducting this study, the required data will be collected through a closed-ended structured questionnaire in Penang, Malaysia. The questionnaire was adopted and adapted from many related studies. The data collection approach for this research is based on internet-based technologies such as online platforms. This paper proposes ways of managing employee performance by boosting performance appraisal satisfaction based on a practical performance appraisal that is relevant and unbiased. The paper will provide novelty into justice in performance appraisal through artificial intelligence that is pivotal to the employee performance optimisation in Penang multinational companies. The paper will help organisations recognise the significance of enhancing the performance appraisal as a practical strategic approach to integrate human resource activities with business policies and provide a better understanding of the impact of justice to the performance appraisal in the Penang multinational companies (MNCs).
本研究探讨了槟城跨国公司(MNCs)公平的维度:分配公平、程序公平、互动公平对绩效评估满意度的影响,以及人工智能利用对员工绩效的改善。他们以组织公正理论为基础,作为理论框架来研究人工智能在增强公正和提高员工绩效之间的关系。在进行这项研究时,所需的数据将在马来西亚槟城通过封闭式结构化问卷收集。本问卷采用并改编自许多相关研究。本研究的数据收集方法是基于基于互联网的技术,如在线平台。本文在客观公正的实际绩效考核的基础上,提出了通过提高绩效考核满意度来管理员工绩效的方法。本文将通过对槟城跨国公司员工绩效优化至关重要的人工智能,为绩效评估的公正提供新颖性。本文将帮助组织认识到加强绩效考核作为一种实用的战略方法的重要性,将人力资源活动与商业政策相结合,并更好地理解公正对槟城跨国公司绩效考核的影响。
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引用次数: 0
DETERMINANTS OF CONSUMER PURCHASE DECISION IN MAKEUP ARTIST SERVICES 彩妆师服务中消费者购买决策的决定因素
Pub Date : 2021-12-01 DOI: 10.35631/aijbes.310003
Nurul Khotimah, Nurrani Kusumawati
Nowadays, not all women can make themselves up properly and perfectly to attend an important event, so they need Makeup Artist (MUA) services. Supported by technological advances where consumers are starting to leave the traditional way of finding MUA from salons near their homes whose quality is unknown, so MUA services platforms exist. The number of MUAs spread across Indonesia has reached 500,000. The large business opportunity as MUA in Indonesia means that MUAs must be able to maintain their business in the face of competition because consumers have many considerations in choosing and buying services. On the other hand, MUA still has difficulty getting consumers and the MUA services still does not know about the consumer purchase decision. The purpose of this study is to determine consumer purchasing decisions for MUA services, factors that influence the purchasing decision for the MUA services, and marketing communications that are suitable for the consumer purchase decision. The data analyzed with a mix method, qualitatively and quantitatively. Qualitative methods are used in-depth interviews with coding and quantitative methods by distributing questionnaires online using SmartPLS 3.0. The results of qualitative analysis from the informant’s explanation divided into eight subjects, there are reasons for using MUA service, need fulfillment, specific time, source of information, consideration when choose MUA services, MUA services comparison, customer satisfaction, and considerations when choose MUA services platform. The research of quantitative analysis reveals that perceived risk, sales promotion and direct marketing have a negative significant relationship on purchase decision, whereas tie strength and involvement have a positive significant relationship on WOM influence. Meanwhile, WOM influence and advertising have a positive significant relationship on purchase decision for MUA services. The findings of this study give recommendations to MUA services to focus on advertising, provide review features, and create attractive portfolios.
如今,并不是所有女性都能在出席重要活动时把自己打扮得完美得体,所以她们需要化妆师(MUA)服务。在技术进步的支持下,消费者开始离开传统的从家附近的沙龙寻找MUA的方式,这些沙龙的质量不得而知,因此MUA服务平台出现了。遍布印度尼西亚的mua数量已达到50万。在印度尼西亚,MUA的巨大商机意味着MUA必须能够在面对竞争的情况下保持业务,因为消费者在选择和购买服务时有许多考虑因素。另一方面,MUA仍然难以获得消费者,MUA服务仍然不了解消费者的购买决策。本研究的目的是确定消费者对MUA服务的购买决策,影响MUA服务购买决策的因素,以及适合消费者购买决策的营销传播。对数据进行了定性和定量混合分析。定性方法采用编码深度访谈,定量方法采用SmartPLS 3.0在线发放问卷。定性分析的结果从举报人的解释分为八个主题,有使用MUA服务的原因、需求满足、具体时间、信息来源、选择MUA服务时的考虑、MUA服务比较、客户满意度、选择MUA服务平台时的考虑。定量分析研究发现,感知风险、促销和直接营销对购买决策具有显著负向关系,而纽带强度和参与对口碑影响具有显著正向关系。同时,口碑影响力和广告对MUA服务的购买决策有显著的正向影响。本研究的结果为MUA服务提供了建议,以关注广告,提供评论功能,并创建有吸引力的投资组合。
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引用次数: 0
THE ASSESSMENT OF INSTAGRAM EFFECTIVENESS AS MARKETING TOOLS ON INDONESIA FASHION LOCAL BRAND instagram作为印尼本土时尚品牌营销工具的有效性评估
Pub Date : 2021-12-01 DOI: 10.35631/aijbes.310001
Ivani Nafisa Putri
Fashion local brands are brands of fashion clothing local to a particular country, manufactured and produced locally, including the ones in Indonesia. Fashion is always developing and creating the latest trend in which is a big potential for local fashion brands to take this opportunity because consumers are becoming more selective when it comes to selecting superior, long-lasting, and practical products. In Indonesia, the Fashion Industry is one of the subs that contribute to the creative industry, accounted for 28.29% of the whole creative industry, and ranked 9th in the Global Revenue Ranking. In addition, the current pandemic condition has pushed many brands to close retail stores and switched to almost entirely digital operations. Among many social media platforms used by brands, Instagram has been identified as the most efficient tool for reaching out to customers and marketing a business. However, the way local fashion brands use Instagram as a marketing tool has not always been effective. This research aims to assess the effectiveness factors of Instagram in local fashion brands that have a high engagement in purpose to make them as the benchmarks about the content strategy in building high online engagement that makes Instagram as a marketing tool effective. The data was collected through Instagram analytics software, HypeAuditor, and Analisa.io towards a total of 50 Instagram account fashion local brands with a high number of engagements according to HypeAuditor Instagram Engagement Rate Calculator. The data analysis is processed using Microsoft Excel and Smart PLS. The result shows that all independent variables have a positive relationship to online engagement and the effective factors for local fashion brand Instagram accounts are Entertainment, Tag, Weekdays, and Peak hours factors. The brand could utilize posting feeds containing entertainment and information content while also posting it during peak hours and weekdays.
时尚本地品牌是指某一特定国家的时尚服装品牌,在当地制造和生产,包括印度尼西亚的品牌。时尚总是在发展和创造最新的趋势,这对本土时尚品牌来说是一个巨大的潜力,因为消费者在选择优质、耐用和实用的产品时变得更加挑剔。在印尼,时尚产业是对创意产业做出贡献的子产业之一,占整个创意产业的28.29%,在全球收入排名中位列第9位。此外,目前的大流行状况已迫使许多品牌关闭零售商店,并转向几乎完全数字化的运营。在众多品牌使用的社交媒体平台中,Instagram被认为是接触客户和营销业务的最有效工具。然而,当地时尚品牌利用Instagram作为营销工具的方式并不总是有效的。本研究旨在评估Instagram在具有高参与度的本土时尚品牌中的有效性因素,使其成为构建高在线参与度的内容策略的基准,从而使Instagram成为有效的营销工具。这些数据是通过Instagram分析软件、HypeAuditor和Analisa收集的。根据HypeAuditor Instagram参与率计算器,共有50个Instagram账户拥有高参与度的时尚本地品牌。使用Microsoft Excel和Smart PLS对数据进行分析,结果表明,所有自变量都与在线参与度呈正相关,本地时尚品牌Instagram账户的有效因素是Entertainment, Tag, Weekdays和Peak hour因素。该品牌可以利用包含娱乐和信息内容的推送源,同时在高峰时段和工作日发布。
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引用次数: 3
IMPLEMENTATION PLAN ON LEARNING ORGANIZATION PRACTICE TO INCREASE BUSINESS PERFORMANCE OF SAVLEE COMPANY 学习型组织实践的实施计划,以提高savlee公司的经营绩效
Pub Date : 2021-09-30 DOI: 10.35631/aijbes.39024
F. Az-Zahra, E. F. Dewi
Cessa previously ran a technology-based business by creating therapeutic toolsto reduce sleep problems. Since the pandemic era, the research anddevelopment process has been hampered due to limited access to laboratories.Therefore, the company pivoted to the Savlee company by creating a dailywear sleeping product. There are several problems and challenges that arise inthe business model. Savlee began to try a new approach in the fields of pharmacy, psychology,, and neuroscience. Savlee needed to have initial learning and should seek a new form of data and information that became the main reference. The data analysis process was carried out using qualitative data methods with in-depth interviews and focus group discussions. Based on the House of Learning Organization by Jann Model as the model of learning organization practices that consist of learning foundations, learning facilities, learning skills, learning enablers, and learning disciplines, and plan for the implementing practice of learning organizations using Peter Senge's methods in "The Dance of Change-Generating Profound Change." The outcome of this research is a plan for implementation of the learning organization, which consists of three stages, starting with building individual personal mastery, team learning ability, and organizational learning ability. Therefore, Savlee must implement a suitable learning organization with appropriate design and organizational learning that has a clear measurement for the evaluation of business performance
Cessa之前经营着一家以技术为基础的公司,通过开发治疗工具来减少睡眠问题。自大流行时期以来,由于进入实验室的机会有限,研究和开发进程受到阻碍。因此,该公司转向Savlee公司,创造了一种日常用品睡眠产品。在商业模式中出现了一些问题和挑战。Savlee开始在药学、心理学和神经科学领域尝试一种新的方法。Savlee需要有初步的学习,并应该寻求一种新的形式的数据和信息,成为主要的参考。数据分析过程采用深度访谈和焦点小组讨论的定性数据方法进行。以Jann的学习型组织之家模型作为学习型组织实践的模型,包括学习基础、学习设施、学习技能、学习推动因素和学习纪律,并利用Peter Senge在《变革之舞——产生深刻变革》中的方法规划学习型组织的实施实践。本研究的结果是一个学习型组织的实施计划,该计划包括三个阶段,从建立个人掌握,团队学习能力和组织学习能力开始。因此,Savlee必须实施一个合适的学习型组织,具有适当的设计和组织学习,具有明确的衡量业务绩效的评价
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引用次数: 0
THE ANALYSIS ON FACTORS INFLUENCING THE USE OF MOBILE PAYMENT SYSTEM AMONG GENERATION Z IN BEKASI CITY 北喀西市z世代移动支付系统使用影响因素分析
Pub Date : 2021-09-15 DOI: 10.35631/aijbes.39022
Zxavian Zebadia Simorangkir, Kurnia Fajar Afgani
The topic of the factors that influence the usage of Mobile Payments is not to be overlooked, given the rise in the use of Mobile Payments in recent years. The goal of this study is to identify the factors that have a major impact on users' use of mobile payment instruments. The study was carried out with the help of an online survey questionnaire, which was distributed to 414 people. The impact of performance expectancy, effort expectancy, social influence, trust, and perceived security on the behavioral intention of mobile payment usage was investigated in this study. This study used a quantitative approach, with Generation Z as the unit of analysis, and the respondents from Bekasi as the target population. Two of the criteria have a significant relationship with the behavioral intention to use the mobile payment instrument, according to the research. Based on the result of this study, it can be seen that perceived security has the most influence on the behavioral intention to use mobile payment, followed by social influence.
鉴于近年来移动支付的使用有所增加,影响移动支付使用的因素这一话题不容忽视。本研究的目的是确定影响用户使用移动支付工具的主要因素。这项研究是在一份在线调查问卷的帮助下进行的,调查问卷分发给了414人。本研究考察了绩效期望、努力期望、社会影响力、信任和感知安全对移动支付使用行为意愿的影响。本研究采用定量方法,以Z世代为分析单位,以Bekasi的受访者为目标人群。研究显示,其中两个标准与使用移动支付工具的行为意愿有显著关系。从本研究的结果可以看出,感知安全对移动支付使用行为意愿的影响最大,其次是社会影响。
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引用次数: 1
THE MEDIATING EFFECT OF FINANCE ON THE RELATIONSHIP BETWEEN SMES' INTERNAL GROWTH STRATEGY AND EXPORT PERFORMANCE 金融在中小企业内部成长战略与出口绩效关系中的中介作用
Pub Date : 2021-09-09 DOI: 10.35631/aijbes.39020
T. Adebayo, Jubril Salaudeen
Research on the role of small and medium enterprises (SMEs) in economic growth and development has focused more in recent times on determinants of SMEs’ export performance (EP). However, as much attention is being given to investigating the effect of finance on SMEs’ performance, its impact as a mediating factor in the relationship between firms’ internal growth strategies and export performance indicators, has not been sufficiently established in most developing economies including Nigeria. The present study thus examines this gap in a multi-stage, cross-sectional and purposive survey of 285 owners/managers of SME firms in Lagos, Oyo, and Osun with the highest numbers of SMEs in Nigeria. The empirical data collected were processed and analysed with multiple regression and correlation methods on PASW Statistics 18. The result shows internal growth strategy impacting positively and significantly on EP through entrepreneurial orientation, employees’ productivity enhancement programs, marketing philosophy, resources, and export risk management. Similarly, positive and significant effects of finance on EP were established through firms’ access to credits and start-up capital, terms of loans, and financing mechanisms for export facilitation. Essentially, the study detected evidence of the mediation effect of finance as a significant factor in the relationship between SMEs’ internal growth strategy and export performance in southwest Nigeria. The three hypotheses tested were thus, rejected and recommendations made to SMEs’ stakeholders & government to strengthen entrepreneurial ingenuity, employees’ productivity enhancement, SMEs’ financial inclusion, and long-term strategic management in the areas of SMEs’ competitive advantage and positioning strategies in the foreign market.
近年来,关于中小企业在经济增长和发展中的作用的研究更多地集中在中小企业出口绩效的决定因素上。然而,由于对调查金融对中小企业业绩的影响给予了很大的关注,其作为公司内部增长战略和出口业绩指标之间关系的中介因素的影响,在包括尼日利亚在内的大多数发展中经济体尚未充分确立。因此,本研究对尼日利亚中小企业数量最多的拉各斯、Oyo和Osun的285名中小企业所有者/经理进行了多阶段、横断面和有目的的调查,研究了这一差距。采用PASW Statistics 18上的多元回归和相关分析方法对收集到的实证数据进行处理和分析。结果显示,企业内部成长策略透过创业导向、员工生产力提升计划、行销理念、资源、出口风险管理,对企业绩效有显著正向影响。同样,通过企业获得信贷和启动资金、贷款条件和促进出口的融资机制,融资对环境保护产生了积极和重大的影响。从本质上讲,本研究发现了金融作为尼日利亚西南部中小企业内部增长战略与出口绩效之间关系的重要因素的中介效应的证据。在此基础上,对检验的三个假设进行了否定,并对中小企业利益相关者和政府在中小企业竞争优势和国外市场定位战略方面加强创业创造力、提高员工生产力、中小企业普惠金融和长期战略管理提出了建议。
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引用次数: 0
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Advanced International Journal of Business, Entrepreneurship and SMEs
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