This research has an urgency that participatory communication resilience can be formed in communities with young ages, namely adolescents who are members of adolescent communities. This research focuses on how resilience is formed in adolescent communities to prevent child marriage in Sukabumi Regency to improve the ability of adolescents and advocate for vulnerable peers trapped in child marriage. This research uses qualitative research methods with a case study approach to explore the experiences of adolescent members of 5 regional children's forums in Sukabumi as research subjects who actively participate in the prevention of child marriage through the Yes I Do program. The results showed that participatory communication of child communities in preventing child marriage in formal and informal peers showed the collaboration of child communities with diverse cross-communities (heteroglacia). In addition to heteroglacia, Wabinar Activities are open dialogue and sharing experiences and knowledge with peers (dialogue) Movie watching and business class activities are a process to unite some of the differences that exist into an understanding about the impact of child marriage (polypony). Youth Camp and Watch Together activities filled by the children's community are a form of fun participatory communication (carnival). The children's community builds meaning, persistence, self-confidence, patience, independence or what is referred to as peer resilience with peer education activities. Resilience in adolescents who are vulnerable to being trapped in child marriage is an important period and affects the basis of adulthood, individual changes and life development.
{"title":"Resilience of Participatory Communication Adolescent Community Communities in the Prevention of Child Marriage in Sukabumi","authors":"Yessi Sri Utami","doi":"10.24912/jk.v16i1.28227","DOIUrl":"https://doi.org/10.24912/jk.v16i1.28227","url":null,"abstract":"This research has an urgency that participatory communication resilience can be formed in communities with young ages, namely adolescents who are members of adolescent communities. This research focuses on how resilience is formed in adolescent communities to prevent child marriage in Sukabumi Regency to improve the ability of adolescents and advocate for vulnerable peers trapped in child marriage. This research uses qualitative research methods with a case study approach to explore the experiences of adolescent members of 5 regional children's forums in Sukabumi as research subjects who actively participate in the prevention of child marriage through the Yes I Do program. The results showed that participatory communication of child communities in preventing child marriage in formal and informal peers showed the collaboration of child communities with diverse cross-communities (heteroglacia). In addition to heteroglacia, Wabinar Activities are open dialogue and sharing experiences and knowledge with peers (dialogue) Movie watching and business class activities are a process to unite some of the differences that exist into an understanding about the impact of child marriage (polypony). Youth Camp and Watch Together activities filled by the children's community are a form of fun participatory communication (carnival). The children's community builds meaning, persistence, self-confidence, patience, independence or what is referred to as peer resilience with peer education activities. Resilience in adolescents who are vulnerable to being trapped in child marriage is an important period and affects the basis of adulthood, individual changes and life development.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"32 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Information about tourist attractions is the right of tourists protected by tourism laws and consumer protection. One approach used to fulfill consumer information is through User Generated Content (UGC). This approach serves as virtual branding activities to promote tourist attractions. The content presented must be able to attract visitors' interest. Therefore, there needs to be an effort by tourism managers to provide facilities and tourism infrastructure to ensure visitor comfort. The experiences of tourists will become content published on social media or applications used in User Generated Content (UGC) activities. The purpose of this research is to analyze the motives behind visitors' communal experiences and to analyze the challenges faced by tourism managers in dealing with User Generated Content (UGC) activities. This study uses a qualitative method with a phenomenological approach. The results obtained indicate that the main motive consciously and collectively built for UGC is to share useful information about tourist attractions through citizen journalism activities. Other results show that the challenges faced by tourism managers in dealing with UGC activities include enhancing facilities, improving tourism accessibility, and increasing cooperation to generate more UGC content by actively involving the community through local activities. One successful example of cooperation is through empowering local residents in the traditional weaving handicraft activities typical of Lombok, which are part of the Micro, Small, and Medium Enterprises (MSMEs).
旅游景点信息是受旅游法和消费者保护法保护的游客权利。用户生成内容（UGC）是满足消费者信息需求的一种方式。这种方法是宣传旅游景点的虚拟品牌活动。展示的内容必须能够吸引游客的兴趣。因此，旅游管理者需要努力提供设施和旅游基础设施，以确保游客的舒适度。游客的体验将成为社交媒体上发布的内容或用户生成内容（UGC）活动中使用的应用程序。本研究旨在分析游客社区体验背后的动机，并分析旅游管理者在处理用户生成内容（UGC）活动时面临的挑战。本研究采用现象学的定性方法。研究结果表明，有意识地集体创建 UGC 的主要动机是通过公民新闻活动分享有关旅游景点的有用信息。其他结果表明，旅游管理者在处理 UGC 活动时面临的挑战包括加强设施建设、提高旅游的可及性，以及加强合作，通过当地活动让社区积极参与进来，从而产生更多的 UGC 内容。其中一个成功的合作范例是通过授权当地居民从事龙目岛典型的传统编织手工艺活动，这些活动是微型、小型和中型企业（MSMEs）的一部分。
{"title":"User-Generated Content and Cultural Public Relations Approach to the Virtual Branding of Lombok Tourism","authors":"Nur’aeni, Dasrun Hidayat, Zikri Fachrul Nurhadi, Reza Rizkina Taufik","doi":"10.24912/jk.v16i1.26365","DOIUrl":"https://doi.org/10.24912/jk.v16i1.26365","url":null,"abstract":"Information about tourist attractions is the right of tourists protected by tourism laws and consumer protection. One approach used to fulfill consumer information is through User Generated Content (UGC). This approach serves as virtual branding activities to promote tourist attractions. The content presented must be able to attract visitors' interest. Therefore, there needs to be an effort by tourism managers to provide facilities and tourism infrastructure to ensure visitor comfort. The experiences of tourists will become content published on social media or applications used in User Generated Content (UGC) activities. The purpose of this research is to analyze the motives behind visitors' communal experiences and to analyze the challenges faced by tourism managers in dealing with User Generated Content (UGC) activities. This study uses a qualitative method with a phenomenological approach. The results obtained indicate that the main motive consciously and collectively built for UGC is to share useful information about tourist attractions through citizen journalism activities. Other results show that the challenges faced by tourism managers in dealing with UGC activities include enhancing facilities, improving tourism accessibility, and increasing cooperation to generate more UGC content by actively involving the community through local activities. One successful example of cooperation is through empowering local residents in the traditional weaving handicraft activities typical of Lombok, which are part of the Micro, Small, and Medium Enterprises (MSMEs).","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"119 32","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shenja Nanta Asmara, M. Salim, Galant Nanta Adhitya, R. Marta, Nunik Hariyanti, Fitrinanda An Nur
Tourism is a crucial part of Indonesia's economy, thanks to the country's natural beauty and attractions. However, the COVID-19 pandemic has presented significant challenges to the sector, requiring innovative strategies to revive it. This study examines the communication strategy of the Gunungkidul Regency Tourism Office, focusing on how it navigates the complexities of the new normal era. The study uses a qualitative descriptive approach and centers on the Gunungkidul Regency Tourism Office. Data was gathered through observation and documentation of tourist sites and interviews with tourism officials, site management personnel, and tourists from June to July 2021. The study found that the Gunungkidul Regency Tourism Office diligently adopted key communication strategy phases, including audience profiling, message formulation, method selection, and media choice. They also provided fundamental components of tourism development, such as attraction, accessibility, amenities, and ancillary, to cater to tourist demands. The strategy emphasizes effective communication to engage diverse stakeholders, using audience segmentation and engagement and multimedia platforms to ensure maximal outreach and resonance. The findings highlight the importance of crisis communication best practices, audience segmentation, and evaluating tourism community resilience, which are essential for crafting a resilient and sustainable tourism ecosystem.
{"title":"Revitalizing Indonesian Tourism: Insights from Gunungkidul Regency's Communication Strategy","authors":"Shenja Nanta Asmara, M. Salim, Galant Nanta Adhitya, R. Marta, Nunik Hariyanti, Fitrinanda An Nur","doi":"10.24912/jk.v16i1.26320","DOIUrl":"https://doi.org/10.24912/jk.v16i1.26320","url":null,"abstract":"Tourism is a crucial part of Indonesia's economy, thanks to the country's natural beauty and attractions. However, the COVID-19 pandemic has presented significant challenges to the sector, requiring innovative strategies to revive it. This study examines the communication strategy of the Gunungkidul Regency Tourism Office, focusing on how it navigates the complexities of the new normal era. The study uses a qualitative descriptive approach and centers on the Gunungkidul Regency Tourism Office. Data was gathered through observation and documentation of tourist sites and interviews with tourism officials, site management personnel, and tourists from June to July 2021. The study found that the Gunungkidul Regency Tourism Office diligently adopted key communication strategy phases, including audience profiling, message formulation, method selection, and media choice. They also provided fundamental components of tourism development, such as attraction, accessibility, amenities, and ancillary, to cater to tourist demands. The strategy emphasizes effective communication to engage diverse stakeholders, using audience segmentation and engagement and multimedia platforms to ensure maximal outreach and resonance. The findings highlight the importance of crisis communication best practices, audience segmentation, and evaluating tourism community resilience, which are essential for crafting a resilient and sustainable tourism ecosystem.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"122 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhamaad Fikri Akbar, Immawati Asniar, Yuli Evadianti
In this study, we investigate the impact of the TikTok Shop closure, focusing on communication analysis and user responses. Engaging active participation from respondents, we gained deep insights into how this closure decision affects users in the context of online communication. The research methods involved surveys and qualitative analysis of user responses. The study's results show a variety of user reactions, including disappointment, frustration, and adaptation to the change. Communication factors, such as the clarity of information and user engagement, were identified as key elements influencing their perceptions of this decision. In-depth analysis of the data highlights the crucial role of communication in managing negative impacts and the potential to rebuild user trust through transparency and better interaction. Additionally, this research explores broader implications related to crisis management and communication strategies of digital platforms when facing sudden changes. The findings indicate that effective and transparent communication can mitigate negative reactions and help users adapt to unexpected changes. Thus, this study not only provides a deep understanding of user responses to the TikTok Shop closure but also emphasizes the importance of effective communication in overcoming challenges in a dynamic digital environment. These findings are expected to offer valuable guidance for practitioners, researchers, and decision-makers involved in managing similar digital platforms. The conclusion of this study is that a good communication strategy can minimize negative impacts and enhance user trust, ultimately contributing to the long-term success of digital platforms.
{"title":"Impact of TikTok Store Closing: Communication Analysis and User Response","authors":"Muhamaad Fikri Akbar, Immawati Asniar, Yuli Evadianti","doi":"10.24912/jk.v16i1.27220","DOIUrl":"https://doi.org/10.24912/jk.v16i1.27220","url":null,"abstract":"In this study, we investigate the impact of the TikTok Shop closure, focusing on communication analysis and user responses. Engaging active participation from respondents, we gained deep insights into how this closure decision affects users in the context of online communication. The research methods involved surveys and qualitative analysis of user responses. The study's results show a variety of user reactions, including disappointment, frustration, and adaptation to the change. Communication factors, such as the clarity of information and user engagement, were identified as key elements influencing their perceptions of this decision. In-depth analysis of the data highlights the crucial role of communication in managing negative impacts and the potential to rebuild user trust through transparency and better interaction. Additionally, this research explores broader implications related to crisis management and communication strategies of digital platforms when facing sudden changes. The findings indicate that effective and transparent communication can mitigate negative reactions and help users adapt to unexpected changes. Thus, this study not only provides a deep understanding of user responses to the TikTok Shop closure but also emphasizes the importance of effective communication in overcoming challenges in a dynamic digital environment. These findings are expected to offer valuable guidance for practitioners, researchers, and decision-makers involved in managing similar digital platforms. The conclusion of this study is that a good communication strategy can minimize negative impacts and enhance user trust, ultimately contributing to the long-term success of digital platforms.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"107 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yulianti Keke, Veronica Veronica, Juliater Simarmata, Selma Novaliza Husna, S. A. Silalahi
Lion Air is a minimal expense transporter carrier and the biggest commercial aircraft in Indonesia. The Lion Air application on the Google Play Store and AppStore gets a low rating compared to other airlines, Lion Air's social media is less well known among the public and the low number of followers on Lion Air's social media compared to other airlines' social media and many comments containing complaints and Unanswered questions on Lion Air's Instagram page have resulted in a decline in Lion Air's Top Brand Index in the airline category over the last few years, so it is necessary to carry out appropriate marketing communications for Lion Air. The marketing communications carried out by Lion Air are expected to increase the airline's brand equity, so this research was conducted to determine and investigate the impact of web-based and electronic verbal entertainment (e-WOM) promotion exercises on the brand value of the airline Lion Air. This exploration uses quantitative techniques using multiple linear regression methods with a total of 140 respondents. The consequences of investigating the impact of marketing communication activities via social media and electronic word of mouth (e-WOM) together on the brand value of Lion Air airlines show the strong relationship between marketing communications via social media, electronic word of mouth and brand equity.
狮航是印尼费用最低的运输航空公司，也是印尼最大的商用飞机制造商。与其他航空公司相比，狮航应用程序在 Google Play Store 和 AppStore 上的评分较低，狮航的社交媒体在公众中的知名度较低，与其他航空公司的社交媒体相比，狮航社交媒体上的粉丝数量较少，狮航 Instagram 页面上有许多包含投诉和未回答问题的评论，这导致狮航在过去几年中的航空公司类别顶级品牌指数下降，因此有必要为狮航开展适当的营销传播。狮航开展的营销传播有望提升该航空公司的品牌价值，因此本研究旨在确定和探究基于网络和电子口头娱乐（e-WOM）的推广活动对狮航品牌价值的影响。本次探索采用定量技术，使用多元线性回归方法，共有 140 名受访者参与。通过社交媒体和电子口碑（e-WOM）营销传播活动共同对狮航航空公司品牌价值影响的调查结果显示，社交媒体营销传播、电子口碑和品牌价值之间的关系密切。
{"title":"Analysis Of Marketing Communication Activities In Increasing Brand Equity Of Lion Air Airline","authors":"Yulianti Keke, Veronica Veronica, Juliater Simarmata, Selma Novaliza Husna, S. A. Silalahi","doi":"10.24912/jk.v16i1.26842","DOIUrl":"https://doi.org/10.24912/jk.v16i1.26842","url":null,"abstract":"Lion Air is a minimal expense transporter carrier and the biggest commercial aircraft in Indonesia. The Lion Air application on the Google Play Store and AppStore gets a low rating compared to other airlines, Lion Air's social media is less well known among the public and the low number of followers on Lion Air's social media compared to other airlines' social media and many comments containing complaints and Unanswered questions on Lion Air's Instagram page have resulted in a decline in Lion Air's Top Brand Index in the airline category over the last few years, so it is necessary to carry out appropriate marketing communications for Lion Air. The marketing communications carried out by Lion Air are expected to increase the airline's brand equity, so this research was conducted to determine and investigate the impact of web-based and electronic verbal entertainment (e-WOM) promotion exercises on the brand value of the airline Lion Air. This exploration uses quantitative techniques using multiple linear regression methods with a total of 140 respondents. The consequences of investigating the impact of marketing communication activities via social media and electronic word of mouth (e-WOM) together on the brand value of Lion Air airlines show the strong relationship between marketing communications via social media, electronic word of mouth and brand equity.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"37 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-05DOI: 10.31294/jkom.v15i1.22719
Vincent Tanvaltin, Nina Yuliana
TikTok telah muncul sebagai salah satu platform media sosial paling populer di seluruh dunia, termasuk di Indonesia. Penelitian ini bertujuan untuk mengidentifikasi preferensi pengguna TikTok dalam menonton konten, dengan fokus pada konten yang dibuat oleh Abe, seorang influencer anak. Penelitian ini mengeksplorasi jenis konten yang paling disukai, faktor-faktor yang mempengaruhi preferensi tersebut, dan implikasinya bagi pembuat konten dan pemasar digital. Penelitian ini menggunakan Teori Reasoned Actions (TRA) untuk menjelaskan perilaku pengguna, dengan fokus pada niat perilaku, sikap terhadap perilaku, dan norma subjektif. Metode kualitatif, termasuk wawancara mendalam dengan pengguna aktif TikTok dan analisis konten komentar pada video Abe, digunakan untuk mengumpulkan data. Hasil penelitian menunjukkan bahwa pengguna TikTok memiliki niat perilaku yang kuat untuk menonton konten Abe setiap hari, didorong oleh motivasi untuk hiburan, edukasi, dan peningkatan suasana hati. Hal ini sejalan dengan TRA, yang menyatakan bahwa sikap positif dan norma subjektif yang mendukung meningkatkan niat perilaku
TikTok 已成为包括印度尼西亚在内的全球最受欢迎的社交媒体平台之一。本研究旨在确定 TikTok 用户观看内容的偏好，重点关注儿童影响者阿部创作的内容。研究探讨了最受青睐的内容类型、影响这些偏好的因素以及对内容创作者和数字营销人员的影响。研究采用合理行动理论（TRA）来解释用户行为，重点关注行为意图、行为态度和主观规范。研究采用定性方法收集数据，包括对活跃的 TikTok 用户进行深度访谈，以及对阿部视频的评论进行内容分析。结果表明，TikTok 用户在娱乐、教育和提升情绪等动机的驱动下，具有每天观看阿部视频的强烈行为意向。这符合 TRA 的观点，即积极态度和支持性主观规范会增强行为意向。
{"title":"Preferensi Pengguna Media Sosial TikTok dalam Menonton Konten TikTok Abe","authors":"Vincent Tanvaltin, Nina Yuliana","doi":"10.31294/jkom.v15i1.22719","DOIUrl":"https://doi.org/10.31294/jkom.v15i1.22719","url":null,"abstract":"TikTok telah muncul sebagai salah satu platform media sosial paling populer di seluruh dunia, termasuk di Indonesia. Penelitian ini bertujuan untuk mengidentifikasi preferensi pengguna TikTok dalam menonton konten, dengan fokus pada konten yang dibuat oleh Abe, seorang influencer anak. Penelitian ini mengeksplorasi jenis konten yang paling disukai, faktor-faktor yang mempengaruhi preferensi tersebut, dan implikasinya bagi pembuat konten dan pemasar digital. Penelitian ini menggunakan Teori Reasoned Actions (TRA) untuk menjelaskan perilaku pengguna, dengan fokus pada niat perilaku, sikap terhadap perilaku, dan norma subjektif. Metode kualitatif, termasuk wawancara mendalam dengan pengguna aktif TikTok dan analisis konten komentar pada video Abe, digunakan untuk mengumpulkan data. Hasil penelitian menunjukkan bahwa pengguna TikTok memiliki niat perilaku yang kuat untuk menonton konten Abe setiap hari, didorong oleh motivasi untuk hiburan, edukasi, dan peningkatan suasana hati. Hal ini sejalan dengan TRA, yang menyatakan bahwa sikap positif dan norma subjektif yang mendukung meningkatkan niat perilaku","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"51 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-05DOI: 10.31294/jkom.v15i1.22709
A. Firmansyah, Arfian Suryasuciramdhan, Meiby Zulfikar, Hana Mauidunnajah, Ida Farida
Di era digital yang berkembang pesat seperti yang kita lihat sekarang, media tradisional telah mengalami perubahan yang signifikan. Salah satu fenomena berkembangnya media hiburan yang menarik perhatian, adalah perilaku “Virtual YouTuber”. Metode yang digunakan yaitu metode penelitian kualitatif. Metode penelitian kualitatif adalah suatu metode yang digunakan untuk meneliti pada kondisi obyek yang alamiah, dimana peneliti adalah sebagai instrumen, teknik pengumpulan data melalui analisis yang bersifat kualitatif dan lebih menekan pada makna. Tujuan pembuatan jurnal ini yaitu meneliti bagaimana dan mengapa Hololive Indonesia bisa berkembang secara pesat hingga sekarang dan bagaimana peran dari humas atau public relations dapat membantu perkembangan Hololive di Indonesia. Dapat disimpulkan bahwa peran public relations sangatlah penting dan efektif, hal ini dibuktikan dengan berbagai macam strategi yang dilakukan agar Hololive Indonesia bisa menjadi agensi cabang terbesar di indonesia. Dengan harapan juga agar humas dari Hololive ID dapat mengembangkan strategi yang lebih menarik lagi dan bisa memperkuat brand Hololive di Indonesia.
{"title":"Peran Humas Hololive Productions Terhadap Perkembangan Virtual Youtuber Hololive di Indonesia","authors":"A. Firmansyah, Arfian Suryasuciramdhan, Meiby Zulfikar, Hana Mauidunnajah, Ida Farida","doi":"10.31294/jkom.v15i1.22709","DOIUrl":"https://doi.org/10.31294/jkom.v15i1.22709","url":null,"abstract":"Di era digital yang berkembang pesat seperti yang kita lihat sekarang, media tradisional telah mengalami perubahan yang signifikan. Salah satu fenomena berkembangnya media hiburan yang menarik perhatian, adalah perilaku “Virtual YouTuber”. Metode yang digunakan yaitu metode penelitian kualitatif. Metode penelitian kualitatif adalah suatu metode yang digunakan untuk meneliti pada kondisi obyek yang alamiah, dimana peneliti adalah sebagai instrumen, teknik pengumpulan data melalui analisis yang bersifat kualitatif dan lebih menekan pada makna. Tujuan pembuatan jurnal ini yaitu meneliti bagaimana dan mengapa Hololive Indonesia bisa berkembang secara pesat hingga sekarang dan bagaimana peran dari humas atau public relations dapat membantu perkembangan Hololive di Indonesia. Dapat disimpulkan bahwa peran public relations sangatlah penting dan efektif, hal ini dibuktikan dengan berbagai macam strategi yang dilakukan agar Hololive Indonesia bisa menjadi agensi cabang terbesar di indonesia. Dengan harapan juga agar humas dari Hololive ID dapat mengembangkan strategi yang lebih menarik lagi dan bisa memperkuat brand Hololive di Indonesia.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"72 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-10DOI: 10.21107/ilkom.v17i2.22733
Achdiar Redy Setiawan
All aspects of social life are involved in communication, which is an important component in the formation and processes of culture. In a modern society characterized by globalization, cultural diversity and intercultural dialogue are highly discussed topics. One of the main topics in the study of intercultural communication is cultural differences. Having an understanding of other people's cultures is essential to recognize the nature of these differences and to relate to others through an attitude of understanding and tolerance, which is the basis for actual intercultural discussions, especially in the field of tourism. Communication is an act of human connection, but it is culture that drives it. In tourism, the quality of communication is related to the culture and means used. The experience of intercultural communication not only helps travelers to learn and appreciate other cultures, but also helps them understand their own culture better.
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Pub Date : 2023-10-30DOI: 10.20885/komunikasi.vol18.iss1.art6
Darajat Wibawa
For mainstream media, the outbreak of Covid-19 hit them hard as it complicates the existing challenges. The mainstream media have to deal with the Covid-19 effect, and at the same time must strive to survive online media attacks. This study aims to find out the relationship patterns, work processes, and effects of journalistic work among women journalists in mainstream media. This research uses a qualitative approach with a phenomenological strategy. Data was collected through in-depth interviews. Observations were also carried out to enrich the data. The results of this study can be constructed into three categories, namely relationship pattern, work process, and effect of journalistic work. This study conclude that patterns of relationships between mainstream media women journalists and their news sources are developed based on the principles of professionalism, idealism, and neutrality. The work process of women journalists consists of finding, collecting, processing, and publishing activities. The effects of journalistic work created by mainstream media women journalists occur in the form of praise, complaints, insults, and intimidation from news sources or the public.
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Pub Date : 2023-10-30DOI: 10.20885/komunikasi.vol18.iss1.editorial
Puji Rianto
Sudah beberapa edisi Jurnal Komunikasi menerbitkan artikel dengan mengambil objek kajian media baru, media digital, ataupun media sosial. Aneka penyebutan kajian media ini mengindikasikan kompleksitas masalah. Dalam kajian-kajian akademik, beberapa penulis menyebutnya sebagai media digital seperti kajian Kaul (2012), Thumim & Chouliaraki (2010), Utomo (2022), dan Habibi (2010) untuk menyebutkan beberapa penelitian. Penelitian lainnya menggunakan istilah atau terminologi media baru (Asmar, 2020; Ataman & Çoban, 2018; Baber, 2003; Van Couvering, 2017). Berikutnya, kajian-kajian yang secara khusus memfokuskan analisis pada media sosial yang merupakan bagian dari media baru atau media digital. Dalam satu dekade belakangan, media sosial seperti Facebook, Twitter, Instagram, ataupun TikTok telah menjadi bahan kajian penting. Kajian-kajian itu mempunyai latar belakang keilmuwan yang sangat beragam. Ini berimplikasi pada teori, pendekatan, perspektif yang digunakan juga sangat beragam. Di Indonesia, sebagai ilustrasi, para sarjana dan pengamat Indonesia dari luar negeri telah menempatkan media sosial sebagai objek kajian yang sangat penting. Baulch & Pramiyanti (2018), misalnya, mengkaji bagaimana media sosial Instagram digunakan untuk membangun citra diri sebagai muslimah. Sementara itu, banyak kajian lainnya mengenai media sosial di Indonesia menggunakan perspektif digital activism (Lim, 2017; Saud & Margono, 2021; Suwana, 2020), dan lainnya menggunakan perspektif demokrasi dan pengawasan (surveilance) seperti dikerjakan, misalnya, Masduki (2021), Nurhayati & Suryadi (2017), Putri (2022), dan juga (Saud & Margono (2021).
{"title":"Kajian Media Digital dan Media Sosial Akankah Terus Berlanjut?","authors":"Puji Rianto","doi":"10.20885/komunikasi.vol18.iss1.editorial","DOIUrl":"https://doi.org/10.20885/komunikasi.vol18.iss1.editorial","url":null,"abstract":"Sudah beberapa edisi Jurnal Komunikasi menerbitkan artikel dengan mengambil objek kajian media baru, media digital, ataupun media sosial. Aneka penyebutan kajian media ini mengindikasikan kompleksitas masalah. Dalam kajian-kajian akademik, beberapa penulis menyebutnya sebagai media digital seperti kajian Kaul (2012), Thumim & Chouliaraki (2010), Utomo (2022), dan Habibi (2010) untuk menyebutkan beberapa penelitian. Penelitian lainnya menggunakan istilah atau terminologi media baru (Asmar, 2020; Ataman & Çoban, 2018; Baber, 2003; Van Couvering, 2017). Berikutnya, kajian-kajian yang secara khusus memfokuskan analisis pada media sosial yang merupakan bagian dari media baru atau media digital. Dalam satu dekade belakangan, media sosial seperti Facebook, Twitter, Instagram, ataupun TikTok telah menjadi bahan kajian penting. Kajian-kajian itu mempunyai latar belakang keilmuwan yang sangat beragam. Ini berimplikasi pada teori, pendekatan, perspektif yang digunakan juga sangat beragam. Di Indonesia, sebagai ilustrasi, para sarjana dan pengamat Indonesia dari luar negeri telah menempatkan media sosial sebagai objek kajian yang sangat penting. Baulch & Pramiyanti (2018), misalnya, mengkaji bagaimana media sosial Instagram digunakan untuk membangun citra diri sebagai muslimah. Sementara itu, banyak kajian lainnya mengenai media sosial di Indonesia menggunakan perspektif digital activism (Lim, 2017; Saud & Margono, 2021; Suwana, 2020), dan lainnya menggunakan perspektif demokrasi dan pengawasan (surveilance) seperti dikerjakan, misalnya, Masduki (2021), Nurhayati & Suryadi (2017), Putri (2022), dan juga (Saud & Margono (2021).","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139311268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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