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Communication And Digitality In Anti-Vaccine Community Behavior Reconstruction 反疫苗社区行为重建中的沟通与数字化
Pub Date : 2022-12-05 DOI: 10.24912/jk.v14i2.17167
Ani Herna Sari, R. Sugihartati, N. Wulan, Lukman Hakim
Communication is growing with the advancement of digitalization. This led to the emergence of behavioral construction in society in response to a phenomen. Various patterns of social communication are deliberately carried out to achieve certain interests, but in fact, social communication does not always run in a positive direction and benefit many parties. In the anti-vaccine community in some areas of Surabaya shows that social communication carried out in a negative direction is in the act of mass vaccine rejection. This is certainly interesting, because social communication that is done with manners, manners, and background emotions and solidarity actually leads to the act of constructing behavior. This study will examine digitalization and communication on the construction of anti-vaccine community behavior in the city of Surabaya. The approach taken is qualitative, while the ethnographic method is chosen to obtain relevant data on a daily phenomenon. The results of this study found that digital media in conducting intensive social communication was able to foster behavioral reconstruction. Sharing behavior that was initially believed to be true was deliberately spread, but with the existence of information in digital media, it is able to destroy the power of subjective reality that is created. Communication in digital media is certainly not the only factor, but with the intensification of social communication, social reconstruction can occur again and again.
随着数字化的发展,通信也在不断发展。这导致了行为建构在社会上的出现,以应对一种现象。社会传播的各种模式都是为了达到一定的利益而刻意进行的,但实际上,社会传播并不总是朝着积极的方向运行,并使多方受益。在泗水一些地区的反疫苗社区表明,以消极方向进行的社会沟通是在大规模拒绝疫苗的行为。这当然很有趣,因为社会交流是通过礼仪、礼仪、背景情感和团结来完成的,实际上会导致构建行为的行为。本研究将检视数位化与通讯对泗水市反疫苗社群行为建构的影响。所采取的方法是定性的,而选择民族志方法是为了获得日常现象的相关数据。本研究结果发现,数位媒体在进行密集的社会沟通时,能够促进行为重建。最初被认为是真实的分享行为被故意传播,但随着信息在数字媒体中的存在,它能够摧毁被创造出来的主观现实的力量。数字媒体中的传播当然不是唯一的因素,但随着社会传播的加剧,社会重构可以一次又一次地发生。
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引用次数: 0
Analisis e-WOM Newsjacking Arei Outdoor pada Konten Viral Surat Keberatan Eiger Adventure
Pub Date : 2022-10-31 DOI: 10.20885/komunikasi.vol17.iss1.art5
Jasmine Alya Pramesthi
The social media was enlivened by Eiger's objection letter to content uploaded by YouTubers regarding Eiger product reviews. Eiger's competitor, Arei, used this viral case to create compensation letter content for the public who wanted to review Arei's products. This was considered a smart move to get public attention, known as newsjacking. This had led to many responses by netizens and caused electronic Word of Mouth  (e-WOM). This study was conducted to analyze the e-WOM in Arei Outdoor Newsjacking contents. The results of this study suggested that through dimensions of intensity, positive valance of opinion, negative valance of opinion, and content, it was discovered that there were various netizen responses, both positive and negative. This research recommended the importance of further studies on how far newsjacking can build consumer loyalty towards a product
艾格尔对youtube用户上传的有关艾格尔产品评论的内容发出反对信后,社交媒体活跃起来。艾格的竞争对手Arei利用这个病毒式传播的案例,为想要评论Arei产品的公众制作了赔偿信内容。这被认为是吸引公众注意力的聪明之举,被称为新闻劫持。这引起了网民的广泛反响,并引发了电子口碑(e-WOM)。本研究旨在分析网络口碑在Arei户外新闻报道中的内容。本研究结果表明,通过强度、积极意见价值、消极意见价值和内容维度,发现网民的反应有积极的和消极的。这项研究建议进一步研究新闻报道在多大程度上可以建立消费者对产品的忠诚度
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引用次数: 0
STRATEGI MANAJEMEN PENYIARAN RADIO SMART FM MAKASSAR DALAM MEMPERTAHANKAN EKSISTENSINYA 用于维持生命的智能无线电调频广播管理策略
Pub Date : 2022-10-31 DOI: 10.47354/jku.v15i2.446
Muhammad Adnan S, Mariesa Giswandhani
Tujuan dilakukannya penelitan ini adalah untuk mengetahui strategi manajemen penyiaran radio Smart FM Makassar dalam mempertahankan eksistensinya. Metode penelitian yang digunakan adalah kualitatif. Sumber data primer berupa observasi dan wawancara dengan tiga infroman yaitu manager stasion, head program (produser) dan penyiar sedangkan sumber data sekunder berupa dokumen informan dan studi pustaka. Hasil penelitian menunjukkan bahwa berdasarkan penerapan teori Susan Tyler Eastman, strategi yang diterapkan radio Smart FM Makassar sudah maksimal. Beberapa strategi yang diterapkan yaitu strategi kesesuaian (compatibilty) penjadwalan program, tipe program, dan pelaksanaan siaran; habit formation (membentuk kebiasaan) yaitu strategi pembentukan kebiasaan yaitu memilih dan merencanakan program yang tepat dapat membentuk kebiasaan mendengar bagi audiens, penyajian acara secara teratur dan terjadwal untuk tetap setia pada program pilihan audiens; control of audience flow (kontrol arus pendengar) untuk meningkatkan jumlah pendengar dan mencegah pindah ke saluran lain; conservation program resources (penyimpan sumber-sumber program) yang bertujuan untuk melindungi sumber daya program sehingga dapat disimpan dan digunakan kembali jika diperlukan pada suatu saat; dan mass appeal (daya penarik massa) yaitu daya tarik penarik massa dan daya tarik media
这项研究的目的是了解Makassar智能广播广播管理的策略,以保持其存在。所使用的研究方法是定性的。主要的观察和访谈数据来源是stasion manager、head(制作人)和发布者,而次要数据来源是告密者文件和库研究。研究结果表明,根据苏珊·泰勒·伊士曼(Susan Tyler Eastman)理论的应用,使用智能FM的策略是最大的。一些应用策略是协调、程序类型和广播执行策略;习惯形成策略(形成习惯形成策略,即选择和计划适当的计划,可以为听众建立一种倾听和计划的习惯,定期和有安排的活动展示,以保持对听众选择的计划的忠诚;控制观众流动,以增加听众的数量,防止移动到另一个频道;资源保护计划的目的是保护项目资源,以便在需要的时候存储和重新使用该计划;大众的吸引力就是大众的吸引力和媒体的吸引力
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引用次数: 0
Stigma Media terhadap Fandom Perempuan dalam Pemberitaan Penggemar K-Pop 媒体对韩国流行音乐粉丝的污名
Pub Date : 2022-10-31 DOI: 10.20885/komunikasi.vol17.iss1.art1
Imamatul Silfia, Rizal Kurniawan
Stigma towards female fandoms is a form of gender discrimination caused by patriarchal culture domination. Such stigmas appear frequently in daily lives, including media. This study was aimed to analyze the stigmatization of K-Pop female fandoms in CNNIndonesia.com and how text discourse plays a role in constructing the representation of female fandoms in the media. This research used Sara Mills Discourse Analysis methodology. The results of this research suggested that there were discriminations to female fandoms in news broadcasted by CNNIndonesia.com. The news in this channel had a tendency to enhance the stigma towards female fandoms through figure of speech and the positioning of subject and object in the media. This news channel also tended to portray female fans as crazy fanatics who have psychological issues and act senselessly.
对女性粉丝的污名化是男权文化统治下的一种性别歧视。这种耻辱经常出现在日常生活中,包括媒体中。本研究旨在分析cnnindonesia网站对K-Pop女性粉丝的污名化,以及文本话语如何在建构媒体中女性粉丝的表征中发挥作用。本研究采用萨拉·米尔斯语篇分析方法。本研究结果表明,在cnnindonesia网站播出的新闻中存在对女性粉丝的歧视。该频道的新闻有通过修辞格和媒介主客体定位来强化对女性粉丝的污名化的倾向。这个新闻频道还倾向于把女粉丝描绘成有心理问题、行为不理智的疯狂的狂热分子。
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引用次数: 1
Pemaknaan Artefak Budaya dan Tuturan Perayaan Keagamaan 文化文物的摆放和宗教庆祝活动的庆祝活动
Pub Date : 2022-10-31 DOI: 10.20885/komunikasi.vol17.iss1.art6
Turnomo Rahardjo, Hapsari Dwiningtyas Sulistyani, Lintang Ratri Rahmiaji
This study was intended to comprehend how faith-based community groups communicated about cultural artifacts such as diverse Christmas celebration speeches. this study employed a phenomenological approach in order to understand the importance of identity expressions from the cultural artifacts associated with the Christmas season. This study found that faith-based community organizations interpret the issues of Christmas speeches or greetings differently. Muhammadiyah "frees" its adherents to wish Christians a Merry Christmas or not. Additionally, since Christmas characteristics were seen as examples of cultural inventiveness, it did not raise any objections to them. Congratulating the religious holidays of other religions, such as "Merry Christmas," are officially not prohibited by Nahdlatul Ulama. Similar circumstances apply to the Indonesian Chinese Islamic Association. With so many different religions practiced in Chinese society, sending presents and expressing congratulations during religious events is customary. Persatuan Islam and Majelis Mujahidin offered a different viewpoint. Because it goes against their beliefs, they generally resist sending christmas greetings.
本研究旨在了解以信仰为基础的社区团体如何就不同的圣诞庆祝演讲等文化文物进行沟通。本研究采用现象学方法,从与圣诞节相关的文化文物中了解身份表达的重要性。本研究发现,以信仰为基础的社区组织对圣诞节演讲或问候的问题有不同的解释。穆罕默德教“解放”了它的信徒,让他们可以祝基督徒圣诞快乐或不祝基督徒圣诞快乐。此外,由于圣诞节的特点被视为文化创造力的例子,它没有提出任何反对意见。祝贺其他宗教的宗教节日,如“圣诞快乐”,正式不被伊斯兰教士联合会禁止。类似的情况也适用于印尼华人伊斯兰教协会。由于中国社会有许多不同的宗教信仰,在宗教活动期间送礼物和表示祝贺是一种习俗。peratuan Islam和Majelis Mujahidin提出了不同的观点。因为这违背了他们的信仰,他们通常会拒绝送圣诞祝福。
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引用次数: 1
Komunikasi Transendental Ritual Keagamaan Tarekat Qadiriyyah wa Naqsabandiyyah Pesantren Suryalaya Tasikmalaya
Pub Date : 2022-10-31 DOI: 10.20885/komunikasi.vol17.iss1.art4
Enjang As, Ridwan Rustandi
This study aimed to analyze transcendental communication in TQN religious rituals at Pesantren Suryalaya Tasikmalaya. The research was conducted with a constructivist paradigm and a qualitative approach. Data collection was carried out through observations, interviews, documentations, and literature study. The results of the study concluded that the source of transcendental communication messages came from theological (Al-Quran), prophetic (Al-Hadith), and authority (TQN principles, Tanbih manuscripts, and strands of pearl) messages that acted as wills, advices, and teachings from Abah Anom. By using the Lasswell communication model, it was found that the main communicators in this transcendental communication process were sheiks, murshids, and talqin guardians. The communication messages were the TQN principles, the Tanbih scriptures, and the Pearl Strand. The medium of communication were the uqudul juuman and distinctive practice based on the teachings of TQN. The communicants were TQN students, TQN congregations, students of educational institutions, and the general public. The feedback was in the form of practices which aimed at tazkiyatu an-nafs, taqarrub, mardhatillah, mahabbah, and makrifat
本研究旨在分析在Pesantren Suryalaya Tasikmalaya的TQN宗教仪式中的超验沟通。本研究采用建构主义范式和质性研究方法。通过观察法、访谈法、文献法和文献法收集资料。研究结果得出结论,超然通讯信息的来源来自神学(古兰经)、先知(圣训)和权威(TQN原则、Tanbih手稿和珍珠链)信息,这些信息作为意愿、建议和阿巴阿诺姆的教诲。运用拉斯韦尔传播模型发现,在这一先验传播过程中,主要的传播者是酋长、murshids和talqin监护人。通信信息是TQN原则,Tanbih经文和珍珠链。传播媒介是基于TQN教义的独特的、人性化的实践。领受者是TQN的学生、TQN会众、教育机构的学生和一般公众。反馈的形式是针对tazkiyatu an-nafs、taqarrub、mardhatillah、mahabbah和makrifat的实践
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引用次数: 2
Komunikasi Vaksinasi COVID-19 Nahdlatul Ulama dan Muhammadiyah di Twitter COVID-19 Nahdlatul Ulama和Muhammadiyah在Twitter上进行传播
Pub Date : 2022-10-31 DOI: 10.20885/komunikasi.vol17.iss1.art3
Dimas Subekti
Besides the government, many stakeholders also participated in spreading COVID-19 vaccination information in social media, including the two largest Islamic organizations, Nahdlatul Ulama and Muhammadiyah. This study was intended to describe the communications conducted by both organizations which were related to COVID-19 in the social media platform Twitter. The analysis was conducted using the NVIVO 12 method. This study discovered that Muhammadiyah utilized Twitter more frequently than Nahdlatul Ulama. The messages delivered by both Twitter accounts consisted of inconsistencies in COVID-19 policies, health protocols, COVID-19 collaboration vaccinations, and awareness towards the vaccinations.
除政府外,许多利益相关者也参与了在社交媒体上传播COVID-19疫苗接种信息,包括两个最大的伊斯兰组织Nahdlatul Ulama和Muhammadiyah。本研究旨在描述这两个组织在社交媒体平台Twitter上与COVID-19相关的沟通。采用NVIVO 12方法进行分析。这项研究发现,Muhammadiyah比Nahdlatul Ulama更频繁地使用Twitter。这两个推特账户传递的信息包括COVID-19政策、卫生协议、COVID-19合作疫苗接种以及对疫苗接种的认识的不一致。
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引用次数: 0
Simbol dan Makna: Penyebaran Meme Narkoba dalam Instagram 符号和意义:毒品迷因在Instagram上的传播
Pub Date : 2022-10-31 DOI: 10.20885/komunikasi.vol17.iss1.art2
Syahrul Akmal Latif, Henky Fernando, Yuniar Galuh Larasati
In addition to describing drug abuse which was disseminated through meme symbols, this study also explained the meaning behind the emergence of drug meme symbols on Instagram. This study was a qualitative descriptive type using the netnography method. The data collection was carried out by analyzing 108 thousand meme symbols that were disseminated on the Instagram social media platform, using the hashtag search keyword #narkoba. The analysis was focused on themes, symbols, and languages used in the meme symbols. From these analysis, three most dominant classifications of meme symbol themes were selected and presented as findings in this study. This study utilized thematic analysis by emphasizing the development of themes or topics through drug meme symbols inductively, to reveal the meaning behind the drug meme symbols. The findings in this study indicated that drug abuse was widely disseminated through three meme symbols, namely latent dangers of drugs, law enforcement memes, social environment memes. In line with that, the use of the three meme symbol themes also referred to three critical, evaluative, and ideological meanings that became important findings in this study
除了描述通过模因符号传播的药物滥用之外,本研究还解释了Instagram上药物模因符号出现背后的意义。本研究采用网络学方法进行定性描述。数据收集是通过分析在社交媒体平台Instagram上传播的10.8万个表情包符号来进行的,使用标签搜索关键词#narkoba。分析的重点是模因符号的主题、符号和语言。从这些分析中,我们选择了三种最主要的模因符号主题分类,并将其作为本研究的发现。本研究运用主题分析法,通过药物模因符号归纳强调主题或话题的发展,揭示药物模因符号背后的意义。本研究结果表明,药物滥用通过药物潜在危险、执法模因、社会环境模因三种模因符号广泛传播。与此相一致的是,三种模因符号主题的使用也涉及到三种批判性、评价性和意识形态意义,这些意义成为本研究的重要发现
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引用次数: 0
Nasionalisme Religius dalam Film-Film Amerika dan Indonesia 美国和印尼电影中的宗教民族主义
Pub Date : 2022-10-31 DOI: 10.20885/komunikasi.vol17.iss1.art7
Herman Felani, Ida Rochani Adi
This study aimed to examine religion-based nationalism in popular American and Indonesian films. The subjects of this research were American and Indonesian films from 1915-2020. This research used a mixed qualitative and quantitative research with content analysis approach. The findings of this study indicated that the discourse of religious nationalism was constructed in popular American and Indonesian films to carry out the practice of inclusion and exclusion of certain groups. The results of the analysis showed that religious nationalism in American films was dominated by Christian nationalism, while religious nationalism in Indonesian films was dominated by discourses of Islamic nationalism. Both American and Indonesian films were against the ideology of communism, but American films were dominated by exclusive nationalism, while Indonesian films were mostly inclusive. American films also tended to show Islamophobia while Indonesian films positioned Islam more as a spirit of religious nationalism. This research has theoretical implications for increasing studies on nationalism which always appears and strengthens in films as a form of mass communication.
本研究旨在探讨美国和印尼流行电影中基于宗教的民族主义。本研究的对象是1915-2020年的美国和印度尼西亚电影。本研究采用定性与定量研究相结合的内容分析方法。本研究发现,宗教民族主义话语在美国和印度尼西亚的流行电影中被建构,以进行对某些群体的包容和排斥。分析结果表明,美国电影中的宗教民族主义以基督教民族主义为主,印尼电影中的宗教民族主义以伊斯兰民族主义话语为主。美国电影和印度尼西亚电影都反对共产主义意识形态,但美国电影以排他性的民族主义为主,而印度尼西亚电影则以包容性为主。美国电影也倾向于表现出伊斯兰恐惧症,而印度尼西亚电影则更多地将伊斯兰教定位为一种宗教民族主义精神。本文的研究对民族主义这一大众传播形式在电影中不断出现和加强的研究具有理论意义。
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引用次数: 0
MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PENYAMPAI ASPIRASI MASYARAKAT KEPADA PEMERINTAH KOTA MAKASSAR INSTAGRAM社交媒体是马卡萨市政府的大众愿望媒介
Pub Date : 2022-10-31 DOI: 10.47354/jku.v15i2.447
Aksa Ali, Muhammad Asdar, Andi Vita Sukmarini
Penelitian ini mengkaji media sosial sebagai salah satu alternatif masyarakat kota Makassar dalam menyampaikan aspirasinya kepada pemerintah dengan menggunakan Instagram dengan nama akun @info_kejadian_makassar dan @makassar__info. Sejak tahun 2015 Instagram telpah menjadi perhatian milenial. Akun media sosial bertumbuh dangan pesat seiring meningkatnya kepercayaan masyarakat kepada media sosial sebagai alternatif dan penyeimbang dari media kovensional yang telah ada sebelumnya sehingga menjadi wadah interaksi yang bebas dan terbuka tanpa ada jarak antara masyarakat dan pemerintah. Media sosial mengambil peran yang sangat penting dalam penyebaran informasi dengan cepat hingga kemampuannya membetuk peradaban baru.
这项研究认为,社交媒体是马卡萨市的另一种选择,该用户使用名为@ info_medi_makassar和@mak sar___的Instagram向政府传达这些愿望。自2015年以来,Instagram telpah一直是千禧一代关注的对象。随着公众对社交媒体的信心日益增长,社会对社交媒体的信心日益增强,认为它们是现有的交换媒介,是一种自由开放的交流场所,没有社会和政府之间的任何距离。社交媒体在信息迅速传播到新文明的能力中发挥了至关重要的作用。
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引用次数: 1
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