This study investigates the impact of charitable advertisement appeals on prosocial behaviour and intentions to donate, employing cutting-edge neuroscientific techniques such as electroencephalography (EEG) and eye tracker. It also seeks to analyse the moderating effect of altruism, social norms and moral intensity on the relationship between advertising appeal and prosocial behaviour and intention to donate. Findings indicate that negative appeal is more effective than positive appeal in influencing prosocial behaviour and intent to donate. Furthermore, using an eye tracker showed that individuals try to avoid painful scenes in charitable advertisements. This study provides valuable insights into the underlying mechanisms that drive prosocial behaviour and donation intentions by delving into the influence of various charitable advertisement appeals (both positive and negative) on individuals’ neural and ocular responses. We therefore, argue that findings from this research hold significant implications for marketers and advertisers seeking to create more effective and persuasive charitable advertisements, ultimately promoting greater engagement and support for philanthropic causes.
{"title":"Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals","authors":"Abeer A. Mahrous, Yomna Mohsen","doi":"10.1386/jammr_00076_1","DOIUrl":"https://doi.org/10.1386/jammr_00076_1","url":null,"abstract":"This study investigates the impact of charitable advertisement appeals on prosocial behaviour and intentions to donate, employing cutting-edge neuroscientific techniques such as electroencephalography (EEG) and eye tracker. It also seeks to analyse the moderating effect of altruism, social norms and moral intensity on the relationship between advertising appeal and prosocial behaviour and intention to donate. Findings indicate that negative appeal is more effective than positive appeal in influencing prosocial behaviour and intent to donate. Furthermore, using an eye tracker showed that individuals try to avoid painful scenes in charitable advertisements. This study provides valuable insights into the underlying mechanisms that drive prosocial behaviour and donation intentions by delving into the influence of various charitable advertisement appeals (both positive and negative) on individuals’ neural and ocular responses. We therefore, argue that findings from this research hold significant implications for marketers and advertisers seeking to create more effective and persuasive charitable advertisements, ultimately promoting greater engagement and support for philanthropic causes.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"7 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134992132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The dissemination of rumours and fabricated information via social media has the potential to adversely impact social cohesiveness and contribute to political polarization, which may lead to political divisions by casting doubt on the effectiveness of government and politicians. In light of the global economic crisis caused by the Russian–Ukrainian War, this study aims to identify economic rumours that were circulating in Egyptian society via social media. Machine learning was employed as a means of analysing the sentiment of user comments on various posts, thus providing an effective method for debunking fake news. In order to identify the most salient features of misleading information, the study qualitatively assessed the visual and linguistic elements of the postings. A total of 10,031 comments were analysed after being categorized into main groups. The study’s results revealed key features pertaining to the sentiments expressed in the comments as well as identifying common textual traits of rumours and specific visual sentiments depicted in accompanying photos. This research sheds light on the importance of identifying and debunking rumours and fabricated information in order to mitigate their potentially negative effects on social cohesiveness and political polarization. Additionally, it highlights the utility of employing machine learning as a tool for analysing sentiment in user-generated content on social media platforms.
{"title":"Falsehood on social media in Egypt: Rumour detection and sentiment analysis of users’ comments","authors":"Bassant Mourad Fahmi","doi":"10.1386/jammr_00069_1","DOIUrl":"https://doi.org/10.1386/jammr_00069_1","url":null,"abstract":"The dissemination of rumours and fabricated information via social media has the potential to adversely impact social cohesiveness and contribute to political polarization, which may lead to political divisions by casting doubt on the effectiveness of government and politicians. In light of the global economic crisis caused by the Russian–Ukrainian War, this study aims to identify economic rumours that were circulating in Egyptian society via social media. Machine learning was employed as a means of analysing the sentiment of user comments on various posts, thus providing an effective method for debunking fake news. In order to identify the most salient features of misleading information, the study qualitatively assessed the visual and linguistic elements of the postings. A total of 10,031 comments were analysed after being categorized into main groups. The study’s results revealed key features pertaining to the sentiments expressed in the comments as well as identifying common textual traits of rumours and specific visual sentiments depicted in accompanying photos. This research sheds light on the importance of identifying and debunking rumours and fabricated information in order to mitigate their potentially negative effects on social cohesiveness and political polarization. Additionally, it highlights the utility of employing machine learning as a tool for analysing sentiment in user-generated content on social media platforms.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"21 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135086525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Omar Abu Arqoub, Hanadi Dwikat, Mohammed Abualrob, Samar Sameer Hamdan
This exploratory meta-analysis aims to investigate the current trends in Arab communication research by studying a sample of media and communication articles published in Arab academic journals between 2000 and 2021. The results reveal an increase in the number of published articles after 2011, with a more significant surge after 2016. Egyptian journals exhibited the highest publication rate among all journals. Arab researchers predominantly focused on journalism, followed by mass communication and media studies. Most of the articles analysed lacked a theoretical foundation, and quantitative methods and surveys were frequently employed for data analysis while qualitative methods, particularly personal interviews, were less common. Traditional media, such as television and newspapers, were the most discussed media platforms, followed by social media networks such as Facebook. Geographically, African Arab countries, notably Egypt and Algeria, dominated in terms of published articles and discussions related to these countries, surpassing Asian Arabic countries such as Saudi Arabia and Iraq.
{"title":"Exploring Arab communication research: A systematic review from 2000 to 2021","authors":"Omar Abu Arqoub, Hanadi Dwikat, Mohammed Abualrob, Samar Sameer Hamdan","doi":"10.1386/jammr_00074_1","DOIUrl":"https://doi.org/10.1386/jammr_00074_1","url":null,"abstract":"This exploratory meta-analysis aims to investigate the current trends in Arab communication research by studying a sample of media and communication articles published in Arab academic journals between 2000 and 2021. The results reveal an increase in the number of published articles after 2011, with a more significant surge after 2016. Egyptian journals exhibited the highest publication rate among all journals. Arab researchers predominantly focused on journalism, followed by mass communication and media studies. Most of the articles analysed lacked a theoretical foundation, and quantitative methods and surveys were frequently employed for data analysis while qualitative methods, particularly personal interviews, were less common. Traditional media, such as television and newspapers, were the most discussed media platforms, followed by social media networks such as Facebook. Geographically, African Arab countries, notably Egypt and Algeria, dominated in terms of published articles and discussions related to these countries, surpassing Asian Arabic countries such as Saudi Arabia and Iraq.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"21 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135086526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ali A. Dashti, Husain A. Murad, Ali Al-Kandari, Ahmad Dashti
The uncertainty of the COVID-19 virus outbreak triggered chaos, panic and fear worldwide. During the outbreak, many humorous posts tweeted and retweeted addressed the virus with a laugh. Humour is a way to escape reality, but at the same time it may have negative outcomes. In Kuwait, many such posts spread on social media, especially Twitter. They reduced panic, educated the public or made people ignore the seriousness of the pandemic. This study investigates the negative implications of using humorous text, images and video messages on Twitter. A qualitative discourse analysis of 907 humorous texts, images and videos posted on Twitter during the crisis revealed that humorous posts may foster negative attitudes concerning sectarianism, tribalism, racism, sexism and hatred. Interestingly, humorous posts in less emotionally charged categories, such as sports, family and children, also include many negative connotations and denotations. This study is unique in addressing an understudied area; humour on social media in the Arab and Gulf region. Its findings show that humorous posts can produce negative outcomes and cause fear and hatred in society. There may be a need for self-censorship and moral behaviour to prevent social tension. The notion that jokes are only jokes and people should not be offended may have unforeseen negative repercussions.
{"title":"‘It is just a tweet … do not take it seriously!’ Humour posts on Twitter during coronavirus: The case of Kuwait","authors":"Ali A. Dashti, Husain A. Murad, Ali Al-Kandari, Ahmad Dashti","doi":"10.1386/jammr_00067_1","DOIUrl":"https://doi.org/10.1386/jammr_00067_1","url":null,"abstract":"The uncertainty of the COVID-19 virus outbreak triggered chaos, panic and fear worldwide. During the outbreak, many humorous posts tweeted and retweeted addressed the virus with a laugh. Humour is a way to escape reality, but at the same time it may have negative outcomes. In Kuwait, many such posts spread on social media, especially Twitter. They reduced panic, educated the public or made people ignore the seriousness of the pandemic. This study investigates the negative implications of using humorous text, images and video messages on Twitter. A qualitative discourse analysis of 907 humorous texts, images and videos posted on Twitter during the crisis revealed that humorous posts may foster negative attitudes concerning sectarianism, tribalism, racism, sexism and hatred. Interestingly, humorous posts in less emotionally charged categories, such as sports, family and children, also include many negative connotations and denotations. This study is unique in addressing an understudied area; humour on social media in the Arab and Gulf region. Its findings show that humorous posts can produce negative outcomes and cause fear and hatred in society. There may be a need for self-censorship and moral behaviour to prevent social tension. The notion that jokes are only jokes and people should not be offended may have unforeseen negative repercussions.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"457 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135870815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Drawing on beauty vlogs uploaded on specific Malayalam YouTube channels, the article documents the digitally mediated circulation of bodily and sartorial norms for a Muslim bride from the region of Kerala. The study explores how fashion vlogging and social media participation assist in furthering the imageries of Malayali Muslim women as neo-liberal feminine subjects by placing the role of consumption as consequential to the emerging sources of their identity. It is proposed that these vlogs catalyse the creation of a Muslim womanhood at the conjectures of cultural notions of modesty, faith and identity aspirations, arguably in the backdrop of transnational Islam and free market ideology. Furthermore, the study hints at the limitations of the analytical device of ‘Brand Islam’ in explaining facets associated with a bridal beautification scene, where the bodily and sartorial prescriptions are mediated by the diversity of co-participants involved and variations in the sartorial references endorsed.
{"title":"Beauty hacks, wardrobe suggestions and DIY regimes for a Muslim bride: Analysis of bridal beauty vlogs","authors":"Athira B. K.","doi":"10.1386/jammr_00070_1","DOIUrl":"https://doi.org/10.1386/jammr_00070_1","url":null,"abstract":"Drawing on beauty vlogs uploaded on specific Malayalam YouTube channels, the article documents the digitally mediated circulation of bodily and sartorial norms for a Muslim bride from the region of Kerala. The study explores how fashion vlogging and social media participation assist in furthering the imageries of Malayali Muslim women as neo-liberal feminine subjects by placing the role of consumption as consequential to the emerging sources of their identity. It is proposed that these vlogs catalyse the creation of a Muslim womanhood at the conjectures of cultural notions of modesty, faith and identity aspirations, arguably in the backdrop of transnational Islam and free market ideology. Furthermore, the study hints at the limitations of the analytical device of ‘Brand Islam’ in explaining facets associated with a bridal beautification scene, where the bodily and sartorial prescriptions are mediated by the diversity of co-participants involved and variations in the sartorial references endorsed.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":" 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135870172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media representations have the power to evoke and circulate meanings about a dominant favoured ideology. Like films, television soap operas too may become the sites of hetero-patriarchal representation. This article foregrounds the visual and textual tropes applied to coerce the audience into accepting patriarchal gender roles in the disguise of religious discourse. Using critical discourse analysis of three select Hindi soap operas Saath Nibhana Sathiya , Choti Bahu and Bade Achche Lagte Hai , this article flags the use of religious motifs as disciplining strategies of patriarchy. The resort-seeking behaviour of the female protagonists towards the male Hindu deity for the resolution of crisis becomes a marker of sexism. Furthermore, this one-dimensional representation of a multicultural and multireligious Indian society in these Hindi soap operas has evolved them into Hindu Socials with their dominant tropes of Hinduness within the storyline, rituals, melodrama and misogynism.
{"title":"Mediated mythical discourses: A critical analysis of the female docility and religious discourses in Indian TV soap operas","authors":"Kaifia Ancer Laskar","doi":"10.1386/jammr_00071_1","DOIUrl":"https://doi.org/10.1386/jammr_00071_1","url":null,"abstract":"Media representations have the power to evoke and circulate meanings about a dominant favoured ideology. Like films, television soap operas too may become the sites of hetero-patriarchal representation. This article foregrounds the visual and textual tropes applied to coerce the audience into accepting patriarchal gender roles in the disguise of religious discourse. Using critical discourse analysis of three select Hindi soap operas Saath Nibhana Sathiya , Choti Bahu and Bade Achche Lagte Hai , this article flags the use of religious motifs as disciplining strategies of patriarchy. The resort-seeking behaviour of the female protagonists towards the male Hindu deity for the resolution of crisis becomes a marker of sexism. Furthermore, this one-dimensional representation of a multicultural and multireligious Indian society in these Hindi soap operas has evolved them into Hindu Socials with their dominant tropes of Hinduness within the storyline, rituals, melodrama and misogynism.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"417 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135869536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study focused on the Regional Representatives Council (DPD) election in South Sumatra, Indonesia, and examined the creation of hyper-reality in the social media campaigns of female legislative candidates (caleg). Furthermore, it specifically concentrated on the use of social media platforms. A mixed-methodology approach was used, which combined content analysis of social media posts with semi-structured interviews involving twelve informants. This study also aimed to determine how female DPD candidates project their image on social media and the effect on voters. The results showed that female DPD candidates presented themselves on social media in a manner consistent with sociocultural expectations of the role women are expected to play in politics. They portrayed themselves as individuals who can maintain a healthy balance between professional and personal lives, who are educated, devout and have connections with influential people and the general public. It was also shown that voters are still influenced by hyper-realistic depictions of political candidates shared on social media, even though they can differentiate between photographs shared on social media and actual reality. This demonstrated the significant impact of social media on shaping public opinion and the conduct of political actors. This result will contribute to the expanding academic literature on hyper-reality, politics and social media. It will also shed light on the creation of hyper-reality in the political campaigns of women seeking legislative office. This study emphasized the importance of social media as a strategic tool in contemporary politics and how hyper-reality constructions may influence voters’ perceptions and behaviour in the context of DPD elections in South Sumatra.
{"title":"Political hyper-reality in social media: A case study of female candidates in the Regional Representatives Council (DPD) of South Sumatera, Indonesia","authors":"Ridhah Taqwa, Zulfikri Suleman, Yosi Arianti, Anang Dwi Santoso","doi":"10.1386/jammr_00073_1","DOIUrl":"https://doi.org/10.1386/jammr_00073_1","url":null,"abstract":"This study focused on the Regional Representatives Council (DPD) election in South Sumatra, Indonesia, and examined the creation of hyper-reality in the social media campaigns of female legislative candidates (caleg). Furthermore, it specifically concentrated on the use of social media platforms. A mixed-methodology approach was used, which combined content analysis of social media posts with semi-structured interviews involving twelve informants. This study also aimed to determine how female DPD candidates project their image on social media and the effect on voters. The results showed that female DPD candidates presented themselves on social media in a manner consistent with sociocultural expectations of the role women are expected to play in politics. They portrayed themselves as individuals who can maintain a healthy balance between professional and personal lives, who are educated, devout and have connections with influential people and the general public. It was also shown that voters are still influenced by hyper-realistic depictions of political candidates shared on social media, even though they can differentiate between photographs shared on social media and actual reality. This demonstrated the significant impact of social media on shaping public opinion and the conduct of political actors. This result will contribute to the expanding academic literature on hyper-reality, politics and social media. It will also shed light on the creation of hyper-reality in the political campaigns of women seeking legislative office. This study emphasized the importance of social media as a strategic tool in contemporary politics and how hyper-reality constructions may influence voters’ perceptions and behaviour in the context of DPD elections in South Sumatra.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135871953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hussein Abu-Rayyash, Linda S. Al-Abbas, Ahmad S. Haider
Translation notes, as employed in fansubbing, are remarks added to the subtitles without reference to the source text. The current study adopts quantitative and qualitative approaches to investigate the receptivity and classification of translation notes explicitly utilized in fan-subtitled English movies for Arab audiences. In the quantitative part, 90 participants were engaged to assess fan-subbed English films with embedded translation notes in Arabic and subsequently completed an eighteen-item questionnaire. The analysis revealed a favourable disposition towards translation notes, albeit with a caveat of requisite technical refinements in future products. Moreover, the findings indicated a predilection for incorporating such notes in specific film genres, such as comedy and romance, as opposed to horror or documentaries. In the qualitative part, the researchers conducted an exhaustive examination of 120 translation notes, subsequently categorizing them into ten thematic classifications. The investigation further showed that fansubbers might provide commentary on scenes laden with disbelief or blasphemy, distancing the viewers from the content while maintaining a comedic tone. Additionally, fansubbers may exercise discretion in abstaining from translating sequences deemed repetitive or ill-suited for the target audience. The results further posit that vernacular dialects demonstrate a heightened efficacy in conveying humour, as opposed to the utilization of Modern Standard Arabic (MSA), given the former’s ubiquity in quotidian communication and the latter’s association with formal contexts. Finally, the study concludes that more streaming platforms are recommended to add a new feature where viewers can watch the AV material with translation notes.
{"title":"Arab fansubbers’ intervention in movie scripts through adding humorous notes: Reactions and functions","authors":"Hussein Abu-Rayyash, Linda S. Al-Abbas, Ahmad S. Haider","doi":"10.1386/jammr_00060_1","DOIUrl":"https://doi.org/10.1386/jammr_00060_1","url":null,"abstract":"Translation notes, as employed in fansubbing, are remarks added to the subtitles without reference to the source text. The current study adopts quantitative and qualitative approaches to investigate the receptivity and classification of translation notes explicitly utilized in fan-subtitled English movies for Arab audiences. In the quantitative part, 90 participants were engaged to assess fan-subbed English films with embedded translation notes in Arabic and subsequently completed an eighteen-item questionnaire. The analysis revealed a favourable disposition towards translation notes, albeit with a caveat of requisite technical refinements in future products. Moreover, the findings indicated a predilection for incorporating such notes in specific film genres, such as comedy and romance, as opposed to horror or documentaries. In the qualitative part, the researchers conducted an exhaustive examination of 120 translation notes, subsequently categorizing them into ten thematic classifications. The investigation further showed that fansubbers might provide commentary on scenes laden with disbelief or blasphemy, distancing the viewers from the content while maintaining a comedic tone. Additionally, fansubbers may exercise discretion in abstaining from translating sequences deemed repetitive or ill-suited for the target audience. The results further posit that vernacular dialects demonstrate a heightened efficacy in conveying humour, as opposed to the utilization of Modern Standard Arabic (MSA), given the former’s ubiquity in quotidian communication and the latter’s association with formal contexts. Finally, the study concludes that more streaming platforms are recommended to add a new feature where viewers can watch the AV material with translation notes.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135274723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With convergence of broadband access, computing and telephony, smartphones have empowered listeners to break free from the constraints of schedules and take control of their listening experiences. As a result, podcasts have gained popularity globally and many new people are finally tuning in. In the United Arab Emirates (UAE), the podcast community thrives with stories ranging from tech, culture and music to Middle East affairs, hosted by a diverse group of expatriates and local Emiratis. This study investigates the burgeoning podcast landscape in UAE, examining content creators’ motivations, challenges and opportunities in this emerging media space. Through in-depth interviews with key stakeholders, including pioneers and newcomers in the UAE podcasting industry, the research explores factors driving podcasting’s rise in the region, such as the need for localized content, the changing media landscape and the significance of community-building and interactivity in podcast creation and distribution. Furthermore, the study delves into podcasting as a horizontal medium, offering insights into how content creators push the boundaries of democratized culture on the World Wide Web. The findings highlight growth and monetization potential within the UAE podcasting market and the challenges and opportunities presented by decentralized podcast distribution. Finally, the research touches upon regulation and standardization in podcasting, examining the freedom of expression afforded by this relatively unregulated medium compared to traditional media forms. Overall, this study provides valuable insights into the emerging podcasting landscape in the UAE and sets the stage for future research exploring the motivations and challenges faced by individual creators and podcast networks in the region.
{"title":"Producing podcasts in the UAE: Exploring storytelling structures","authors":"Sabir Haque, Suzana Dzamtoska Zdravkovska","doi":"10.1386/jammr_00065_1","DOIUrl":"https://doi.org/10.1386/jammr_00065_1","url":null,"abstract":"With convergence of broadband access, computing and telephony, smartphones have empowered listeners to break free from the constraints of schedules and take control of their listening experiences. As a result, podcasts have gained popularity globally and many new people are finally tuning in. In the United Arab Emirates (UAE), the podcast community thrives with stories ranging from tech, culture and music to Middle East affairs, hosted by a diverse group of expatriates and local Emiratis. This study investigates the burgeoning podcast landscape in UAE, examining content creators’ motivations, challenges and opportunities in this emerging media space. Through in-depth interviews with key stakeholders, including pioneers and newcomers in the UAE podcasting industry, the research explores factors driving podcasting’s rise in the region, such as the need for localized content, the changing media landscape and the significance of community-building and interactivity in podcast creation and distribution. Furthermore, the study delves into podcasting as a horizontal medium, offering insights into how content creators push the boundaries of democratized culture on the World Wide Web. The findings highlight growth and monetization potential within the UAE podcasting market and the challenges and opportunities presented by decentralized podcast distribution. Finally, the research touches upon regulation and standardization in podcasting, examining the freedom of expression afforded by this relatively unregulated medium compared to traditional media forms. Overall, this study provides valuable insights into the emerging podcasting landscape in the UAE and sets the stage for future research exploring the motivations and challenges faced by individual creators and podcast networks in the region.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135274724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article examines the extent to which mediatization, as a western-centric metatheory central to an understanding of how the media logic comes to influence the political logic, applies to the study of non-western case studies. Considering the case of the 2006 Palestinian internal conflict (the split), the article examines the role of pan-Arab transnational satellite TV (PTSTV) journalism in covering the conflict’s trajectories. Building on primary qualitative data, gathered via semi-structured interviews with prominent stakeholders/insiders in the two parties and relevant sectors of news media and politics, the article explores the interplay between regional and Palestinian politics, evident in PTSTV’s coverage, and shows how available western-centred theoretical paradigms that draw on mediatization – in examining mediatized conflicts – fell short in examining such interplay for contextual, structural and sociocultural challenges in PTSTV’s operating milieu. Alternatively, the study inductively explored this interplay, overcoming the aforesaid contextual challenges, and provided evidence on how, with the lack of democratic principles in PTSTV’s operational milieu, structural/internal characteristics in these channels interacted with peripheral/external dimensions in their milieu and adversely affected their cultural dimension (coverage). PTSTV produced escalatory journalism that disseminated inflammatory content within a politically fractured culture, exacerbating the conflict and expanding the gap between the two rivals. This inductive approach in tracing the interplay – and its concurrent bargaining process – revealed five pivotal characteristics in PTSTV performance that are unique to those postulated in mediatization. They stand in this article as an authentic theoretical contribution that facilitated the handling of analytical challenges in the case study.
{"title":"A Middle Eastern style of mediatization of politics and conflicts: Were regional-domestic intersections considered?","authors":"Hussein AlAhmad","doi":"10.1386/jammr_00062_1","DOIUrl":"https://doi.org/10.1386/jammr_00062_1","url":null,"abstract":"This article examines the extent to which mediatization, as a western-centric metatheory central to an understanding of how the media logic comes to influence the political logic, applies to the study of non-western case studies. Considering the case of the 2006 Palestinian internal conflict (the split), the article examines the role of pan-Arab transnational satellite TV (PTSTV) journalism in covering the conflict’s trajectories. Building on primary qualitative data, gathered via semi-structured interviews with prominent stakeholders/insiders in the two parties and relevant sectors of news media and politics, the article explores the interplay between regional and Palestinian politics, evident in PTSTV’s coverage, and shows how available western-centred theoretical paradigms that draw on mediatization – in examining mediatized conflicts – fell short in examining such interplay for contextual, structural and sociocultural challenges in PTSTV’s operating milieu. Alternatively, the study inductively explored this interplay, overcoming the aforesaid contextual challenges, and provided evidence on how, with the lack of democratic principles in PTSTV’s operational milieu, structural/internal characteristics in these channels interacted with peripheral/external dimensions in their milieu and adversely affected their cultural dimension (coverage). PTSTV produced escalatory journalism that disseminated inflammatory content within a politically fractured culture, exacerbating the conflict and expanding the gap between the two rivals. This inductive approach in tracing the interplay – and its concurrent bargaining process – revealed five pivotal characteristics in PTSTV performance that are unique to those postulated in mediatization. They stand in this article as an authentic theoretical contribution that facilitated the handling of analytical challenges in the case study.","PeriodicalId":36098,"journal":{"name":"Journal of Arab and Muslim Media Research","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135274725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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