{"title":"Book reviews: (Mis)reading Augustus","authors":"Karin Boklund-Lagopoulou","doi":"10.18680/hss.2018.0022","DOIUrl":"https://doi.org/10.18680/hss.2018.0022","url":null,"abstract":"","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79046300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this paper, I attempt to provide a tentative semiotic description of animal selfies. I treat animal selfies as part of the broader selfie phenomenon and interpret them with regard to some general considerations of how selfies might be seen as texts of a particular enunciative practice that is intertwined with social media. I argue that selfies are related to the mirror and depend on constructing the face-object; that they are a way of sharing enunciative positions; that they can be conceptualized as personal deixes that intimate the person sharing her experiences. All of these features feed into the peculiar morphologic invention of the animal face in animal selfies, which I take as a reference point for a description of a larger variety of anmal selfies. Through the animal face, animals take part in the enunciative practice of selfies and in the interfacial sphere of sharing personal experiences. To put animal face selfies in a broader context of animal selfies, I make use of the sociosemiotic framework of modes of meaning and interaction developed by Eric Landowski. I take animal face selfies to be representative of one mode, Manipulation, and then discuss animal selfies as dependent upon other modes, Programming, Adjustment and Accident.
{"title":"Their Faces. Building the Semiotic Case of Animal Selfies","authors":"Paulius Jevsejevas","doi":"10.18680/hss.2018.0017","DOIUrl":"https://doi.org/10.18680/hss.2018.0017","url":null,"abstract":"In this paper, I attempt to provide a tentative semiotic description of animal selfies. I treat animal selfies as part of the broader selfie phenomenon and interpret them with regard to some general considerations of how selfies might be seen as texts of a particular enunciative practice that is intertwined with social media. I argue that selfies are related to the mirror and depend on constructing the face-object; that they are a way of sharing enunciative positions; that they can be conceptualized as personal deixes that intimate the person sharing her experiences. All of these features feed into the peculiar morphologic invention of the animal face in animal selfies, which I take as a reference point for a description of a larger variety of anmal selfies. Through the animal face, animals take part in the enunciative practice of selfies and in the interfacial sphere of sharing personal experiences. To put animal face selfies in a broader context of animal selfies, I make use of the sociosemiotic framework of modes of meaning and interaction developed by Eric Landowski. I take animal face selfies to be representative of one mode, Manipulation, and then discuss animal selfies as dependent upon other modes, Programming, Adjustment and Accident.","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76620498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introduction - Design as semiosis","authors":"Miltos Frangopoulos, Evripides Zantides","doi":"10.18680/hss.2018.0002","DOIUrl":"https://doi.org/10.18680/hss.2018.0002","url":null,"abstract":"","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79264153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Barthes (1957) has argued that the two orders of signification, namely denotation and connotation, combine to produce a myth which usually remains unobserved as it is very often taken for granted. Myths traverse various aspects of life in western societies and become evident in different forms of communication. In the present article we will attempt to investigate the ideology behind university website design through the comparative study of British and American website macrostructure with Greek websites translated into English. The present research is expected to shed some light on the unexplored area of university website design as semiosis and highlight possible points of convergence or divergence regarding education ideology in original English and translated (into English) Greek university websites.
{"title":"In search of the myth in multicultural website design: the case of English university website versions in the British, the American and the Greek locale","authors":"Parthena Charalambidou","doi":"10.18680/hss.2018.0005","DOIUrl":"https://doi.org/10.18680/hss.2018.0005","url":null,"abstract":"Barthes (1957) has argued that the two orders of signification, namely denotation and connotation, combine to produce a myth which usually remains unobserved as it is very often taken for granted. Myths traverse various aspects of life in western societies and become evident in different forms of communication. In the present article we will attempt to investigate the ideology behind university website design through the comparative study of British and American website macrostructure with Greek websites translated into English. The present research is expected to shed some light on the unexplored area of university website design as semiosis and highlight possible points of convergence or divergence regarding education ideology in original English and translated (into English) Greek university websites.","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81912070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Some graphical paradoxes in the design of subway maps: The case of the Madrid Metro 2007–2018","authors":"Bianca Hotlschke","doi":"10.18680/hss.2018.0007","DOIUrl":"https://doi.org/10.18680/hss.2018.0007","url":null,"abstract":"","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86750843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Providing deep and memorable experience to the consumers—in various manners and through all channels possible—is undoubtedly amongst the key factors for success in contemporary markets. Moreover, companies need to consider the trends of gamification, personalization, eco-living as well as the extremely short life-cycle of their products. In this context, design is getting more and more important in branding and consumer’ perceptions about the quality and benefits of the product available. It serves as a tool of communication not only for what the product is, but how it works and how exactly it will become part of the everyday life of the consumers as well. As such, design, in branding perspectives, has an active role and engages consumers in new kind of relationships that go beyond pure aesthetics. This article is an effort for a socio-semiotic analysis of the set of practices that IKEA implements regarding the use of design as a main basis on which it tries to create, deliver and maintain value of its huge global audience. What makes the company unique is its multimodal approach in terms of design-based brand management, point-of-sale design, furniture design, entire home interior solutions, catalogue design, and last but not least, lifestyle design. We can easily point out that it has built its own brand meaning by forming a recognizable and self-centered semiosphere, that highly influences the whole category it operates in, and sets the rules in people’s self-expression, on the one hand, and their attitude towards the notion of ‘home’, on the other-home as constantly moving ‘immobility’ similar to fashion trends and practices. IKEA is a very good example of design semiotics, applied in marketing activities and real life as successfully mixing its own production with customers’ desire for designing their own unique world of objects.
{"title":"Design incorporated: IKEA as personal experience","authors":"D. Trendafilov","doi":"10.18680/HSS.2018.0010","DOIUrl":"https://doi.org/10.18680/HSS.2018.0010","url":null,"abstract":"Providing deep and memorable experience to the consumers—in various manners and \u0000through all channels possible—is undoubtedly amongst the key factors for success in contemporary \u0000markets. Moreover, companies need to consider the trends of gamification, personalization, \u0000eco-living as well as the extremely short life-cycle of their products. In this context, \u0000design is getting more and more important in branding and consumer’ perceptions about \u0000the quality and benefits of the product available. It serves as a tool of communication not \u0000only for what the product is, but how it works and how exactly it will become part of the \u0000everyday life of the consumers as well. As such, design, in branding perspectives, has an active \u0000role and engages consumers in new kind of relationships that go beyond pure aesthetics. This \u0000article is an effort for a socio-semiotic analysis of the set of practices that IKEA implements \u0000regarding the use of design as a main basis on which it tries to create, deliver and maintain \u0000value of its huge global audience. What makes the company unique is its multimodal approach \u0000in terms of design-based brand management, point-of-sale design, furniture design, \u0000entire home interior solutions, catalogue design, and last but not least, lifestyle design. We \u0000can easily point out that it has built its own brand meaning by forming a recognizable and \u0000self-centered semiosphere, that highly influences the whole category it operates in, and sets \u0000the rules in people’s self-expression, on the one hand, and their attitude towards the notion \u0000of ‘home’, on the other-home as constantly moving ‘immobility’ similar to fashion trends and \u0000practices. IKEA is a very good example of design semiotics, applied in marketing activities \u0000and real life as successfully mixing its own production with customers’ desire for designing \u0000their own unique world of objects.","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88073561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book review - On a Peircean semiotic turn of semiotranslation","authors":"João Queiroz, Pedro Atã","doi":"10.18680/hss.2018.0014","DOIUrl":"https://doi.org/10.18680/hss.2018.0014","url":null,"abstract":"","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81114144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study of visual semantic attributes responsible for effective communication in Bollywood movie titles","authors":"M. Shahid, D. Udaya Kumar","doi":"10.18680/hss.2018.0009","DOIUrl":"https://doi.org/10.18680/hss.2018.0009","url":null,"abstract":"","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77764077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book review - Bondability in Twitter discourse","authors":"Mariza Georgalou","doi":"10.18680/hss.2018.0013","DOIUrl":"https://doi.org/10.18680/hss.2018.0013","url":null,"abstract":"","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79336389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Postage stamp design in the Republic of Cyprus through the eyes of citizens: a contemporary take on traditional culture","authors":"Sonia Andreou","doi":"10.18680/hss.2018.0003","DOIUrl":"https://doi.org/10.18680/hss.2018.0003","url":null,"abstract":"","PeriodicalId":36248,"journal":{"name":"Punctum International Journal of Semiotics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89251462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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