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3C Empresa. Investigación y pensamiento crítico最新文献

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Consumo de contenidos digitales: un comparativo entre millennials y centennials 数字内容消费:千禧一代与百禧一代的比较
Pub Date : 2022-02-24 DOI: 10.17993/3cemp.2022.110149.85-117
Oscar Jaime Lomelin, Catalina Gutiérrez-Leefmans, Rosa María Nava Rogel
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引用次数: 2
Model based on balanced scorecard applied to the strategic plan of a peruvian public entity 基于平衡计分卡的模式在秘鲁公共实体战略计划中的应用
Pub Date : 2021-11-24 DOI: 10.17993/3cemp.2021.100448.127-147
Francisco Fernando Juárez Regalado, D. Esenarro, Mónica Díaz Reátegui, Maurice Frayssinet Delgado
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引用次数: 10
Formative method for the development of environmental behavior in university students Lima-Peru 利马-秘鲁大学生环境行为发展的形成方法
Pub Date : 2021-11-24 DOI: 10.17993/3cemp.2021.100448.107-125
Jessica Lagos Videla, Doris Esenarro Vargas, Carmen Aquije, J. Bringas
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引用次数: 0
An optimized deep neural network-based financial statement fraud detection in text mining 文本挖掘中基于深度神经网络的财务报表欺诈检测
Pub Date : 2021-11-24 DOI: 10.17993/3cemp.2021.100448.77-105
Ajit Kr. Singh Yadav, Marpe Sora
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引用次数: 23
Efficient and sustainable improvement of a system of production and commercialization of Essential Molle Oil (Schinus Molle) Molle精油(Schinus Molle)生产和商业化系统的高效和可持续改进
Pub Date : 2021-11-24 DOI: 10.17993/3cemp.2021.100448.43-75
Raquel Medina Rodríguez, Jorge Luis Breña Oré, Doris Esenarro Vargas
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引用次数: 6
Impacto y beneficios derivados del uso de CRM por parte de las empresas del sector de la construcción en España (Proyecto CRM-CONSTR-ES) 西班牙建筑行业公司使用CRM的影响和好处(CRM- construction - es项目)
Pub Date : 2021-11-24 DOI: 10.17993/3cemp.2021.100448.17-41
Vicente Guerola-Navarro, R. Oltra-Badenes, H. Gil-Gómez
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引用次数: 2
Learning the Chinioti way: exploring the legacy of a family business community leaders’ success based on the entrepreneurial mindset and values of Chinioti Sheikhs 学习奇尼奥蒂方式:基于奇尼奥蒂酋长的创业心态和价值观,探索家族企业社区领袖成功的遗产
Pub Date : 2021-08-24 DOI: 10.17993/3cemp.2021.100347.109-135
Asma Chang, J. Qureshi, Shehla Najib, Faryal Salman
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引用次数: 0
Women entrepreneurial leaders as harbingers of economic growth: evidences from an emerging market of South Asia 女性企业家领袖是经济增长的先兆:来自南亚新兴市场的证据
Pub Date : 2021-08-24 DOI: 10.17993/3cemp.2021.100347.137-169
J. Qureshi, S. Memon, C. Seaman
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引用次数: 1
Diseño de un modelo para el dinamismo empresarial: personas, innovación y tecnología como elementos críticos 商业活力模型的设计:以人、创新和技术为关键元素
Pub Date : 2021-08-24 DOI: 10.17993/3cemp.2021.100347.51-85
D. Montenegro
It is of special importance for the scientific world to establish models for global competitiveness for emerging countries so that managers can manage their companies outside the paradigms that have been adopted for decades. Ecuador has not very encouraging competitiveness results: it is ranked 99 out of 131 countries in innovation and in the ranking 130 out of 141 in business dynamism, which is related to a business culture to accept change and risk, along with the ability to execute ideas innovative. This research is framed in the descriptive and explanatory type through a complete statistical analysis; In addition, a documentary review of the main concepts of purpose, learning and training of people is carried out; and, elements of the organizational culture and strategy such as innovation, creativity, technology and resources of Industry 4.0. The results show that only 42.4% of the organizations surveyed have a long-term purpose, 48% of the managers believe that people are not essential for the development of the strategy, 26.8% of the companies use the driver innovation and only 4% are considering artificial intelligence as a critical assumption for the future. As a consequence, to increase the dynamism in the businesses of the companies, the design of a model in stages is proposed, taking into account the impact of each of the variables and their correct location to achieve competitiveness.
对于科学界来说,为新兴国家建立全球竞争力的模型尤为重要,这样管理者就可以在几十年来采用的范式之外管理他们的公司。厄瓜多尔的竞争力结果不太令人鼓舞:在131个国家中,它在创新方面排名第99位,在141个国家中,它在商业活力方面排名第130位,这与接受变革和风险的商业文化以及执行创新想法的能力有关。本研究通过完整的统计分析,以描述性和解释性为框架;此外,还对宗旨、学习和人员培训的主要概念进行了书面审查;以及组织文化和战略的要素,如工业4.0的创新、创造力、技术和资源。结果显示,只有42.4%的受访组织有长期目标,48%的管理者认为人对战略的发展不是必不可少的,26.8%的公司使用驱动创新,只有4%的公司将人工智能视为未来的关键假设。因此,为了增加公司业务的活力,提出了分阶段设计模型,考虑到每个变量的影响及其正确的位置,以实现竞争力。
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引用次数: 1
Digital transformation model for the development of tourism companies 旅游企业数字化转型发展模式
Pub Date : 2021-01-08 DOI: 10.17993/3CEMP.2021.SPECIALISSUE1.47-61
Alex Abelardo Pacheco Pumaleque, Ivan Robles Fernandez, Danyl Pérez, Marco Antonio Añaños Bedriñana
The way of consuming information and the way we communicate is evolving thanks to advances in technology, the digital transformation breaks new ground in the tourism sector when communicating its services, offers and messages to customers. One of the challenges facing tourism professionals is understanding technological trends to innovate and reinvent their services towards clients. For which we propose a model to adopt the digital transformation in the development of tourist companies. A questionnaire was carried out with 20 managers from the sector with 95% reliability related to customer management, competition and innovation strategy regarding digital transformation; organizational culture and change management regarding business development. The results show that 45% indicate that they rarely keep a record with updated customer data. 35% indicate that they sometimes evaluate business models to anticipate their competition. 35% rarely use any methodology to develop a business model. This reflects that companies must manage data for later use, invest resources in innovating the business model, and have technological professionals who reinvent business processes.
由于技术的进步,我们消费信息的方式和沟通方式正在发生变化,数字化转型在向客户传达其服务、优惠和信息方面开辟了新的领域。旅游业专业人士面临的挑战之一是了解技术趋势,以创新和重塑他们对客户的服务。为此,本文提出了旅游企业数字化转型的发展模式。我们对来自该行业的20位经理进行了问卷调查,其中与数字化转型相关的客户管理、竞争和创新战略的可靠性为95%;组织文化和关于业务发展的变革管理。结果显示,45%的受访者表示他们很少保存更新的客户数据记录。35%的人表示,他们有时会评估商业模式,以预测竞争。35%的人很少使用任何方法来开发商业模式。这反映出公司必须管理数据以供以后使用,在创新业务模型上投入资源,并拥有重新发明业务流程的技术专业人员。
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引用次数: 3
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3C Empresa. Investigación y pensamiento crítico
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