Free to read on publishers website This idiom was originally used in biblical text to depict characters playing a role contrary to their true being. Scribed in the new testament as ‘beware of false prophets, which come to you in sheep’s clothing, but inwardly they are ravening wolves’ (Matthew 7:15). The sermon suggests that the true nature of these characters will be revealed by their actions...
{"title":"A wolf in sheep’s clothing: Design by any other name","authors":"C. Wrigley","doi":"10.1386/DBS.5.1.3_2","DOIUrl":"https://doi.org/10.1386/DBS.5.1.3_2","url":null,"abstract":"Free to read on publishers website \u0000 \u0000This idiom was originally used in biblical text to depict characters playing a role contrary to their true being. Scribed in the new testament as ‘beware of false prophets, which come to you in sheep’s clothing, but inwardly they are ravening wolves’ (Matthew 7:15). The sermon suggests that the true nature of these characters will be revealed by their actions...","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75866628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Bailey, E. Chatzakis, N. Spencer, Kate Lampitt Adey, Nate Sterling, N. Smith
This article argues that using a design-led approach is highly beneficial when tackling complex problems to transform ambiguity into actionable design briefs and solution opportunities. This is evidenced by way of an ongoing project with a large public-sector organization. Northumbria University’s School of Design academic experts use design-led approaches to innovation that promotes ‘creative fusion’ between diverse stakeholders in order to tackle ‘wicked problems’. The authors continue this work as part of an Arts and Humanities Research Council/ European Regional Development Fund-funded programme entitled Creative Fuse North East (CFNE), involving five regional universities, of which the project discussed here is a part. The main objectives of CFNE are to develop and deploy approaches to innovation that apply skills from creative graduates to benefit the wider creative economy, address barriers to innovation and promote growth and sustainability within and without the Creative, Digital and IT sector (CDIT). The authors propose that to do this it is vital to convert stakeholders into co-creation activists empowered with the creative confidence and tools required to speculate about uncertain futures.
{"title":"A design-led approach to transforming wicked problems into design situations and opportunities","authors":"M. Bailey, E. Chatzakis, N. Spencer, Kate Lampitt Adey, Nate Sterling, N. Smith","doi":"10.1386/DBS.5.1.95_1","DOIUrl":"https://doi.org/10.1386/DBS.5.1.95_1","url":null,"abstract":"This article argues that using a design-led approach is highly beneficial when tackling complex problems to transform ambiguity into actionable design briefs and solution opportunities. This is evidenced by way of an ongoing project with a large public-sector organization. Northumbria University’s School of Design academic experts use design-led approaches to innovation that promotes ‘creative fusion’ between diverse stakeholders in order to tackle ‘wicked problems’. The authors continue this work as part of an Arts and Humanities Research Council/ European Regional Development Fund-funded programme entitled Creative Fuse North East (CFNE), involving five regional universities, of which the project discussed here is a part. The main objectives of CFNE are to develop and deploy approaches to innovation that apply skills from creative graduates to benefit the wider creative economy, address barriers to innovation and promote growth and sustainability within and without the Creative, Digital and IT sector (CDIT). The authors propose that to do this it is vital to convert stakeholders into co-creation activists empowered with the creative confidence and tools required to speculate about uncertain futures.","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87954601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study empirically examines the role of product design briefs as knowledge-based artefacts of cross-functional collaboration within design-driven new product development (NPD). Contemporary NPD is increasingly seen as a design-driven and knowledge-based activity where information sharing within team-based environments is critical to successful product design and development processes. However, the mere presence of inter-functional structures has not necessarily led to better outcomes for firms. By drawing on a proprietary sample of 80 product design briefs gathered from design-driven product-oriented firms, our results provide insight into how organizations create, codify and communicate knowledge from different functional areas and support flows of knowledge within NPD, specifically by: (1) providing an inventory of 51 information elements commonly present in product design briefs; (2) organizing these information elements into a parsimonious framework of strategic dimensions using exploratory factor analysis (EFA) alongside a widely-established taxonomy; (3) defining differences between information elements as rated by managerial ‘importance’ across three key functional areas of NPD: (a) design, (b) marketing and (c) engineering/ R&D/ development; and (4) providing a theoretic rationale for these differences and underlying strategic dimensions by integrating our findings with relevant literature.
{"title":"Design briefs in design-driven new product development","authors":"Ian D. Parkman, Keven Malkewitz","doi":"10.1386/DBS.5.1.35_1","DOIUrl":"https://doi.org/10.1386/DBS.5.1.35_1","url":null,"abstract":"This study empirically examines the role of product design briefs as knowledge-based artefacts of cross-functional collaboration within design-driven new product development (NPD). Contemporary NPD is increasingly seen as a design-driven and knowledge-based activity where information sharing within team-based environments is critical to successful product design and development processes. However, the mere presence of inter-functional structures has not necessarily led to better outcomes for firms. By drawing on a proprietary sample of 80 product design briefs gathered from design-driven product-oriented firms, our results provide insight into how organizations create, codify and communicate knowledge from different functional areas and support flows of knowledge within NPD, specifically by: (1) providing an inventory of 51 information elements commonly present in product design briefs; (2) organizing these information elements into a parsimonious framework of strategic dimensions using exploratory factor analysis (EFA) alongside a widely-established taxonomy; (3) defining differences between information elements as rated by managerial ‘importance’ across three key functional areas of NPD: (a) design, (b) marketing and (c) engineering/ R&D/ development; and (4) providing a theoretic rationale for these differences and underlying strategic dimensions by integrating our findings with relevant literature.","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83524939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Design has become an accessible tool for organizations to create impactful outputs. These topics have diverged from mere retail to include: economic prospects, technological paradigms, social empowerment, sustainable resources, citizen-led opportunities and challenges that cross demographics, societies and cultures. Accessible technologies and the reduction of barriers to pilot funding have (in part) enabled the advancement of these socially-led responses through design. ‘Enablers’ take many forms including: digital manufacturing, accessible hardware, design platforms and smart technologies, all challenging what ‘designed products’ are as the ‘product’ is a social impact or intervention. The work mines embedded knowledge from successful award-winning organizations, which have not publically shared their unique insights. The work analyses an interview series of 60 plus CEOs, founders and co-founders of socially-led organizations with both design and non-design origins. The work identifies socially-led design ‘architectures’, highlighting issues, lessons and transferable insights. The study includes global organizations occupying territories of: not-for-profits, commercial practices, grass roots organizations, science practitioners, community-led ventures and intellectual property enterprises, selected from leading awards. The article identifies insights leading towards ‘socially-led product architecture’, and repeatable lessons, for non-design and design audiences.
{"title":"Design insights for socially-led interventions","authors":"R. Phillips","doi":"10.1386/DBS.5.1.7_1","DOIUrl":"https://doi.org/10.1386/DBS.5.1.7_1","url":null,"abstract":"Design has become an accessible tool for organizations to create impactful outputs. These topics have diverged from mere retail to include: economic prospects, technological paradigms, social empowerment, sustainable resources, citizen-led opportunities and challenges that cross demographics, societies and cultures. Accessible technologies and the reduction of barriers to pilot funding have (in part) enabled the advancement of these socially-led responses through design. ‘Enablers’ take many forms including: digital manufacturing, accessible hardware, design platforms and smart technologies, all challenging what ‘designed products’ are as the ‘product’ is a social impact or intervention. The work mines embedded knowledge from successful award-winning organizations, which have not publically shared their unique insights. The work analyses an interview series of 60 plus CEOs, founders and co-founders of socially-led organizations with both design and non-design origins. The work identifies socially-led design ‘architectures’, highlighting issues, lessons and transferable insights. The study includes global organizations occupying territories of: not-for-profits, commercial practices, grass roots organizations, science practitioners, community-led ventures and intellectual property enterprises, selected from leading awards. The article identifies insights leading towards ‘socially-led product architecture’, and repeatable lessons, for non-design and design audiences.","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79168071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Organizations feel compelled to tell us ‘what’ they do, without first explaining ‘why’ they do it. Part of the design process is first understanding the need (the why) before focusing on the outcome (the what). An organization’s ‘why’, if successful, can inspire employees and customers to buy-in long term, by resonating on a deeper, emotional level. Sinek’s ‘Golden Circle’ concept has been used to analyse 100 organization’s value propositions across sixteen industries to understand how they are currently communicating their what, how and why. Findings revealed that only 24 per cent of organizations expressed their ‘why’ explicitly compared to the how and what results. This article provides organizations with the tools to better understand their value through an iterative design process, providing an opportunity for organizations to develop their ‘why’ from the inside out. This article explains why the analysis of an organization’s value proposition should be the focus of what should be driving strategy decisions and communicated throughout the organization.
{"title":"Designing value propositions: An exploration and extension of Sinek’s ‘Golden Circle’ model","authors":"Karla Straker, Erez Nusem","doi":"10.1386/DBS.5.1.59_1","DOIUrl":"https://doi.org/10.1386/DBS.5.1.59_1","url":null,"abstract":"Organizations feel compelled to tell us ‘what’ they do, without first explaining ‘why’ they do it. Part of the design process is first understanding the need (the why) before focusing on the outcome (the what). An organization’s ‘why’, if successful, can inspire employees and customers to buy-in long term, by resonating on a deeper, emotional level. Sinek’s ‘Golden Circle’ concept has been used to analyse 100 organization’s value propositions across sixteen industries to understand how they are currently communicating their what, how and why. Findings revealed that only 24 per cent of organizations expressed their ‘why’ explicitly compared to the how and what results. This article provides organizations with the tools to better understand their value through an iterative design process, providing an opportunity for organizations to develop their ‘why’ from the inside out. This article explains why the analysis of an organization’s value proposition should be the focus of what should be driving strategy decisions and communicated throughout the organization.","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89779183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As populations continue to shift to urban centres, there is growing interest in the role of makerspaces. This interest lies in the role makerspaces play in fostering creativity and innovation given the changing dynamic of manufacturing in cities. This article argues that makerspaces comprise complex ecosystems involving the intersections of human capital, social relations, materiality and place. It does so by drawing from the growing literature on this topic and empirical data from a case study of one large makerspace in Sydney, Australia. The article contributes new knowledge to this emerging area of research on makerspaces by illustrating the messy, interconnectedness of such spaces and the neighbourhoods and communities that surround them. A model of a makerspace ecosystem is proposed as a way of visualizing the dynamics of this activity. It concludes that policy-makers, planners and developers need to resist the desire to neatly and efficiently compartmentalize and decontextualize such ecosystems given the nuanced complexity that underpins them. Rather, designing cities to include such messiness is key to supporting the creativity and innovation that is embedded within and around makerspaces.
{"title":"The ecosystem of a makerspace: Human, material and place-based interrelationships","authors":"Kylie Budge","doi":"10.1386/DBS.5.1.77_1","DOIUrl":"https://doi.org/10.1386/DBS.5.1.77_1","url":null,"abstract":"As populations continue to shift to urban centres, there is growing interest in the role of makerspaces. This interest lies in the role makerspaces play in fostering creativity and innovation given the changing dynamic of manufacturing in cities. This article argues that makerspaces comprise complex ecosystems involving the intersections of human capital, social relations, materiality and place. It does so by drawing from the growing literature on this topic and empirical data from a case study of one large makerspace in Sydney, Australia. The article contributes new knowledge to this emerging area of research on makerspaces by illustrating the messy, interconnectedness of such spaces and the neighbourhoods and communities that surround them. A model of a makerspace ecosystem is proposed as a way of visualizing the dynamics of this activity. It concludes that policy-makers, planners and developers need to resist the desire to neatly and efficiently compartmentalize and decontextualize such ecosystems given the nuanced complexity that underpins them. Rather, designing cities to include such messiness is key to supporting the creativity and innovation that is embedded within and around makerspaces.","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86155206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Personalization, customization and bespoke: Increasing the product offer","authors":"Shaun Borstrock","doi":"10.1386/DBS.4.2.171_1","DOIUrl":"https://doi.org/10.1386/DBS.4.2.171_1","url":null,"abstract":"","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88258080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article explores the notion of deeper luxury, which insists that 'real' luxury should involve sustainable practices in the production and consumption of luxury goods. It traces historical and recent developments in the field of fur to understand the implications, uncertainties and ambiguities of luxury’s confrontation with sustainability. Considering fur in relation to future standards for luxury products, we raise questions about moral problematisation and justification of luxury in terms of sustainability. We first examine the encounter of luxury with sustainability and explain the significance of the notion of ‘deeper luxury’. After taking stock of the impact of sustainability on luxury and various directions in which sustainable luxury is evolving, we discuss concepts of sustainable development in relation to the history of moral problematisation of luxury. This leads to the case of fur as material used to establish social distinctions from at least medieval times to the present and subject to moral condemnation and controversy. Our case inquiry reviews recent research projects and industry initiatives that seek to determine whether the fur can be seen as sustainable or not. The article discusses whether fur is about to lose or reclaim its legitimacy in an era of sustainable luxury, and concludes with reflections on depth and sustainable luxury.
{"title":"Fur and sustainability: Oxymoron or key to ‘deeper’ luxury?","authors":"F. Csaba, Else Skjold","doi":"10.1386/DBS.4.2.131_1","DOIUrl":"https://doi.org/10.1386/DBS.4.2.131_1","url":null,"abstract":"This article explores the notion of deeper luxury, which insists that 'real' luxury should involve sustainable practices in the production and consumption of luxury goods. It traces historical and recent developments in the field of fur to understand the implications, uncertainties and ambiguities of luxury’s confrontation with sustainability. Considering fur in relation to future standards for luxury products, we raise questions about moral problematisation and justification of luxury in terms of sustainability. We first examine the encounter of luxury with sustainability and explain the significance of the notion of ‘deeper luxury’. After taking stock of the impact of sustainability on luxury and various directions in which sustainable luxury is evolving, we discuss concepts of sustainable development in relation to the history of moral problematisation of luxury. This leads to the case of fur as material used to establish social distinctions from at least medieval times to the present and subject to moral condemnation and controversy. Our case inquiry reviews recent research projects and industry initiatives that seek to determine whether the fur can be seen as sustainable or not. The article discusses whether fur is about to lose or reclaim its legitimacy in an era of sustainable luxury, and concludes with reflections on depth and sustainable luxury.","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80129731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Designing the geography of luxury: Online perceptions and entrepreneurial options","authors":"Federica Carlotto, S. O’Leary","doi":"10.1386/DBS.4.2.189_1","DOIUrl":"https://doi.org/10.1386/DBS.4.2.189_1","url":null,"abstract":"","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84424141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Peace of mind: The quintessential luxury","authors":"Sue Thomas","doi":"10.1386/DBS.4.2.151_1","DOIUrl":"https://doi.org/10.1386/DBS.4.2.151_1","url":null,"abstract":"","PeriodicalId":36715,"journal":{"name":"Journal of Design, Business and Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74447313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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