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THE EFFECT OF OMNI-CHANNEL CHANNELS ON CUSTOMER SATISFACTION IN RETAIL FASHION IN INDONESIA 全渠道渠道对印尼零售时尚顾客满意度的影响
Pub Date : 2023-08-06 DOI: 10.24912/v1i2.586-598
Nofi Wahyuni, K. Kurniawati
The main purpose of this study is to analyze the effect pf Omni-Channel on E-Purchase Intention, P-Purchase Intention, Customer Experience and Customer Satisfaction and how brands use Omni-Channel to meet customer needs in retail fashion in Indonesia. This study uses primary data, the respondents in this study are people who have shopped fashion with online and offline channel. The model for this study used a non-probability sampling technique with purposeful sampling technique, therefore the sample used was 323 respondents. In addition, the analysis tool used in this study is structural equation modeling (Structural Equation Modeling-SEM) using the AMOS program. The empirical test results show that the Omni-Channel Capability has the greatest correlation value in influencing E-Purchase Intention, P-Purchase Intention, Behavior Intention to Customer Experience and Customer Satisfaction. The implication of this study shows that marketing managers must consider Omni-Channel strategy so that it can affect Consumer Satisfaction at fashion brand. For further research, it can also add and analyze additional factors that affect Re-Purchase Intention and Customer Loyalty.
本研究的主要目的是分析Omni-Channel对电子购买意愿、实体购买意愿、顾客体验和顾客满意度的影响,以及品牌如何利用Omni-Channel来满足印尼零售时尚行业的顾客需求。本研究使用的是原始数据,本研究的被调查者为曾通过线上和线下渠道购买过时尚的人群。本研究的模型采用非概率抽样技术和有目的的抽样技术,因此使用的样本为323名受访者。此外,本研究使用的分析工具是使用AMOS程序进行结构方程建模(structural equation modeling - sem)。实证检验结果显示,全渠道能力对e -购买意愿、p -购买意愿、顾客体验行为意愿和顾客满意度的影响具有最大的相关值。本研究的启示表明,营销管理者必须考虑全渠道策略,以影响时尚品牌的消费者满意度。为了进一步研究,还可以添加和分析影响再购买意愿和顾客忠诚的其他因素。
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引用次数: 0
HELPERKU: INNOVATIVE E-COMMERCE APPLICATIONS AS BUSINESS SOLUTIONS FOR PEOPLE WITH DISABILITIES Helperku:为残障人士提供创新的电子商务应用商业解决方案
Pub Date : 2023-08-06 DOI: 10.24912/ijaeb.v1i2.642-650
Y. Yenita, Septihani Michella Wijaya
HELPERKU is an innovative e-commerce application where product sales carried out by Persons with Disabilities are designed with 4.0-based display device features. HELPERKU is here to provide convenience for everyone who has limitations but wants to start a business or already has a business to be able to gain knowledge and share experiences about their business through attractive supporting features. The strategy analysis tools used are SWOT Analysis, PESTLE, 4P, and Five Force’s Porter Analysis. HELPERKU will be downloaded via Google Play Store and App Store, making it easier for mobile/android users. Jakarta is the first location for HELPERKU to operate its application. The presence of HELPERKU is expected to become a large application company that can be useful for users, especially people with disabilities, investors, as well as a medium for experimenting in terms of knowledge, practical learning, and affordable business consulting with the presence of experienced experts and figures in the field of business. It is hoped that after the HELPERKU application, people who want to start a business can experience business expansion in a relatively short time. HELPERKU is still a relatively new application, but HELPERKU opens opportunities for investors to invest with collateral in a relatively short time, which is two years and five months with an annual discount rate of 7% and return on investment of 20%. HELPERKU earnings during this period are normal for new app companies.
HELPERKU是一款创新的电子商务应用,残障人士进行产品销售时采用基于4.0的显示设备功能。HELPERKU在这里为每个有局限性但想要创业或已经创业的人提供便利,使他们能够通过有吸引力的支持功能获得有关其业务的知识和经验。使用的战略分析工具有SWOT分析、PESTLE分析、4P分析和Five Force 's Porter分析。HELPERKU将通过Google Play Store和App Store下载,使移动/android用户更容易使用。雅加达是HELPERKU运营其应用程序的第一个地点。HELPERKU的出现有望成为一个大型应用程序公司,可以对用户,特别是残疾人,投资者有用,以及在知识,实践学习和负担得起的商业咨询方面进行实验的媒介,有经验丰富的专家和商业领域的人物的存在。希望在HELPERKU申请后,想要创业的人可以在相对较短的时间内体验到业务拓展。HELPERKU仍然是一个相对较新的应用程序,但HELPERKU为投资者提供了在相对较短的时间内进行抵押投资的机会,即2年零5个月,年贴现率为7%,投资回报率为20%。在此期间,HELPERKU的盈利对于新应用公司来说是正常的。
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引用次数: 0
FINANCIAL PERFORMANCE COMPARATIVE ANALYSIS BETWEEN CONSUMER GOODS AND REAL-ESTATE COMPANIES BEFORE AND DURING THE COVID-19 PANDEMIC 消费品和房地产公司在2019冠状病毒病大流行之前和期间的财务业绩比较分析
Pub Date : 2023-08-06 DOI: 10.24912/v1i2.509-520
Geraldo Erlan Latie, Rousilita Suhendah
This research aims to determine the difference in financial performance of consumer goods and real estate companies prior to and during COVID-19 outbreaks. The research period starts from December 2019 (prior to the COVID-19 outbreaks) and ends in December 2020 (during the COVID-19 outbreaks). The research design used in this study is descriptive research with purposive sampling methods. The total samples used in this study were 146 samples, processed using the Microsoft Excel and Statistical Package for the Social Sciences (SPSS) ver.26 software. This research used the Wilcoxon Signed Rank Test as its research model. The result of this research shows that there is a significant difference in the aspect of profitability, while in the aspect of liquidity and solvability, no significant difference was found between prior to the pandemic (2019) and during the pandemic (2020).
本研究旨在确定消费品和房地产公司在2019冠状病毒病爆发之前和期间的财务业绩差异。研究期限从2019年12月(疫情前)开始,到2020年12月(疫情期间)结束。本研究采用的研究设计是描述性研究,有目的的抽样方法。本研究使用的样本总数为146个,使用Microsoft Excel和SPSS (Statistical Package for The Social Sciences) ver进行处理。26日软件。本研究采用Wilcoxon sign Rank检验作为研究模型。本研究结果表明,在盈利能力方面存在显著差异,而在流动性和可清偿性方面,疫情前(2019年)和疫情期间(2020年)之间没有显著差异。
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引用次数: 0
THE URGENCY OF ADAPTING THE E-TAX SYSTEM TO TAX COMPLIANCE: INTEGRATION OF SATISFACTION LEVELS 使电子税收系统适应税收合规的紧迫性:满意度的整合
Pub Date : 2023-08-06 DOI: 10.24912/ijaeb.v1i2.599-608
Kezia Grace, Karyn Olivia, Yenni Mangoting
The study investigated whether satisfaction levels play a role as a moderator in the correlation of adapting the e-tax system and tax compliance. The study used a quantitative method that tested e-tax system interactions and satisfaction with tax compliance. The study used survey method by distributing questionnaires through google form to personal taxpayers. The answers of 117 respondents were analyzed using Partial Least Square (PLS). The analytical tool used in research is WarpPls. The results showed that the e-tax system improves tax compliance. Moderation test results show that the interaction between satisfaction level and the e-tax system does not significantly influence the behavior of taxpayers using technology. In addition, taxpayers no longer only look at the usability and convenience offered by the digital administration system but consider other factors contained in the use of the system.
本研究调查满意度是否在电子税收系统与税收合规性的相关性中起调节作用。该研究采用定量方法测试了电子税务系统的互动和对税收合规的满意度。本研究采用调查法,通过谷歌表格向个人纳税人发放问卷。117名被调查者的回答采用偏最小二乘法(PLS)进行分析。研究中使用的分析工具是warppl。结果表明,电子税收系统提高了税收合规性。中介性检验结果表明,满意度与电子税系统之间的交互作用对纳税人使用技术的行为没有显著影响。此外,纳税人不再只考虑数字行政系统的可用性和便利性,而是考虑使用该系统所包含的其他因素。
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引用次数: 0
DEVELOPMENT OF PROPERTY AND REAL ESTATE COMPANIES: Z-SCORE METHOD APPROACH 房地产和房地产公司的发展:z-score方法
Pub Date : 2023-08-06 DOI: 10.24912/ijaeb.v1i2.618-626
Yuniarwati Yuniarwati, Yusianto Yusianto
This research aims to evaluate the development of public companies in the property and real estate sector from 2017 to 2020. The method used to assess such development is the Z-score model. The Z-score model classifies the company into three conditions: safe, gray, and distress. The study showed that of the 40 companies studied, most companies, above 72.5%, fall into the safe category. Companies that fall into the gray area category are second, and companies in the distress category are third. From 2017 to 2020, companies that fall into the safe category tend to decline. On the other hand, companies that fall into distress tend to increase.
本研究旨在评估2017年至2020年房地产行业上市公司的发展情况。用来评估这种发展的方法是Z-score模型。Z-score模型将公司分为三种情况:安全、灰色和困境。该研究显示,在所研究的40家公司中,大多数公司(超过72.5%)属于安全类别。处于灰色地带的公司排名第二,处于困境的公司排名第三。从2017年到2020年,属于安全类别的公司趋于衰落。另一方面,陷入困境的公司往往会增加。
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引用次数: 0
THE EQUALIZATION OF PERIODIC VAT RETURN AND ANNUAL TAX RETURN OF CV. LAJ FOR THE YEAR OF 2020 增值税定期申报与cv年度纳税申报的均衡化。2020年的Laj
Pub Date : 2023-08-06 DOI: 10.24912/v1i2.543-556
Elvini Lukman, Purnamawati Hellen Widjaja
This research has several purposes, namely to discover the factors that cause difference in the value of gross income reported in Periodic Value Added Tax Return and Annual Tax Return as well as to find out how to perform equalization process to Periodic Value Added Tax Return and Annual Tax Return. This study uses a qualitative descriptive research approach to CV. LAJ, corporate taxpayer who is the subject of this research. With the aim of obtaining data needed in this research, the methods used by the researcher include natural observation, interviews, and documentation studies. The outcomes of the equalization process indicate that the difference in the value of gross income is caused by other operating income transactions, other operating expenses, bonuses, sale discounts, sale returns, claim compensation and cancellation or replacement of output tax invoices.
本研究的目的在于找出造成定期增值税报税表与年度所得税报税表中申报的总收入价值差异的因素,以及如何对定期增值税报税表与年度所得税报税表进行均衡处理。本研究采用定性描述性研究方法对CV进行研究。LAJ,公司纳税人,他是本次研究的对象。为了获得本研究所需的数据,研究者使用的方法包括自然观察,访谈和文献研究。均等化过程的结果表明,总收入价值的差异是由其他营业收入交易、其他营业费用、奖金、销售折扣、销售退货、索赔赔偿和销项税发票的注销或更换引起的。
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引用次数: 0
DETERMINANTS OF STOCK RETURN IN CONSUMER NON-CYLICALS' COMPANIES LISTED ON IDX 在idx上市的非周期性消费品公司股票收益的决定因素
Pub Date : 2023-08-06 DOI: 10.24912/ijaeb.v1i2.715-726
Siti Hafsah Abdurachman, Sofia Prima Dewi
The aims of this research was to obtain empirical evidence regarding the impact of return on equity, operating cash flow, debt-to-equity ratio, and earnings per share toward stock return in consumer non-cyclicals companies during 2018-2020 listed on Indonesia Stock Exchange. Using purposive sampling method, from 38 companies that were chosen, total sample for three years were 114 data. For data processing, Eviews 12 application is used and the technique analyzed is multiple linear regression. The result is return on equity has a positive impact toward stock return, operating cash flow has no positive impact toward stock return, earnings per share and debt-to-equity ratio have no negative impact toward stock return. The research’s implication is that company need to reduce leverage and increase profitability, because it will affect investor’s decision.
本研究的目的是获得关于2018-2020年在印度尼西亚证券交易所上市的消费类非周期性公司的股本回报率、经营性现金流、债务权益比和每股收益对股票回报的影响的实证证据。采用目的抽样的方法,从38家企业中选取,三年来的样本总数为114个数据。数据处理采用Eviews 12应用程序,分析的技术为多元线性回归。结果表明,净资产收益率对股票收益有正向影响,经营性现金流对股票收益无正向影响,每股收益和负债权益比对股票收益无负向影响。该研究的启示是,公司需要降低杠杆率,提高盈利能力,因为它会影响投资者的决策。
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引用次数: 0
THE EFFECTS OF SOCIAL MEDIA MARKETING FUNCTIONALITIES ON CONSUMER DECISION-MAKING: THE MODERATING ROLE OF TRUST AND EMOTIONAL INTELLIGENCE 社交媒体营销功能对消费者决策的影响:信任和情商的调节作用
Pub Date : 2023-08-06 DOI: 10.24912/ijaeb.v1i2.627-641
Amy Yeo Chu May, Ling Wei Hong, Jeffton Low Boon Tiong
The study aims to expand the knowledge on how functionalities of social media and the social influence could boost the social media marketing efforts, which may assist the social media marketers and users to explore a specific aspect of the user experiences as well as its implications for the business companies. It provides an understanding on how the emotional intelligence could affect the people in Malaysia, particularly in the relationship between the social media marketing and the consumer decision-making processes. The data amassed was based on 260 respondents and then analysed using Statistical Package for the Social Sciences (SPSS) and the Structural Equation Modelling (PLS-SEM). The findings reveal that the social media marketing that includes identity functionality, information sharing functionality, conversation functionality and social influence are found to be the predictors in consumer decision-making. People with the higher self-awareness, would enhance the relationship between the social media marketing and the consumer decision-making. Equally important is the interplay trust manifests on the consumer decision-making and social media marketing. Hence, marketers can gain insights on how to find new opportunities specifically focusing on the four dimensions of social media marketing which determine how potential consumers make decision during the unprecedented COVID-19 challenging era.
本研究旨在扩展社交媒体的功能和社会影响力如何促进社交媒体营销工作的知识,这可能有助于社交媒体营销人员和用户探索用户体验的特定方面及其对商业公司的影响。它提供了对情商如何影响马来西亚人民的理解,特别是在社交媒体营销和消费者决策过程之间的关系。收集的数据基于260名受访者,然后使用社会科学统计软件包(SPSS)和结构方程模型(PLS-SEM)进行分析。研究发现,包括身份功能、信息共享功能、对话功能和社会影响力在内的社交媒体营销是消费者决策的预测因素。自我意识越强的人,社交媒体营销与消费者决策之间的关系越强。同样重要的是信任在消费者决策和社交媒体营销中的相互作用。因此,营销人员可以深入了解如何找到新的机会,特别是关注社交媒体营销的四个维度,这些维度决定了潜在消费者在前所未有的COVID-19挑战时代如何做出决定。
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引用次数: 0
THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE THROUGH ENTREPRENEURIAL COMPETENCY AS MEDIATION VARIABLE: A STUDY ON SMES IN CULINARY SECTOR IN JAKARTA 以创业能力为中介变量的创业导向对经营绩效的影响:基于雅加达烹饪行业中小企业的研究
Pub Date : 2023-08-06 DOI: 10.24912/ijaeb.v1i2.103-111
Yosafat Raymond, Frangky Selamat
Enterprises with good business performance are enterprises that are able to survive in fast-moving market. In order to achieve maximum business performance, Small and Medium Enterprises (SMEs) need to have Entrepreneurial Orientation. This study aims to determine the effect of Entrepreneurial Orientation on business performance through Entrepreneurial Competency as a mediation variable among SMEs in culinary sector in Jakarta. The sample used in this study was 100 respondents who are owners of SME businesses in culinary sector in Jakarta. The sample selection technique used was purposive sampling and Smart Partial Least Square (PLS) software version 3.00 was used to make data analysis for this study. The results of this study indicate that innovation, risk taking and proactiveness (Entrepreneurial Orientation) have positive impact on business performance among SMEs in culinary sector in Jakarta.
经营业绩好的企业是能够在瞬息万变的市场中生存下来的企业。中小企业为了实现最大的经营绩效,需要有创业导向。本研究旨在以创业能力为中介变量,探讨创业导向对雅加达烹调行业中小企业经营绩效的影响。本研究中使用的样本是100名受访者,他们是雅加达烹饪部门中小企业的所有者。本研究采用的样本选择技术为目的抽样,采用3.00版本的Smart偏最小二乘法(PLS)软件进行数据分析。本研究结果表明,创新、风险承担和主动性(创业导向)对雅加达烹饪行业中小企业的经营绩效有正向影响。
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引用次数: 0
FACTORS AFFECTING FIRM VALUE THROUGH CAPITAL STRUCTURE AS A MEDIATION VARIABLE 以资本结构为中介变量影响企业价值的因素
Pub Date : 2023-08-06 DOI: 10.24912/ijaeb.v1i2.123-138
Amelia Huanency, Henryanto Wijaya
This study aimed to determine the effect of profitability, liquidity, firm size and asset structure on firm value with capital structure as mediating variable in manufacturing companies listed on Indonesia Stock Exchange in the year of 2018-2020. 72 manufacturing companies were taken as the samples and the data was taken by purposive sampling method. Then, the data was analyzed by using the Partial Least Square method with the SmartPLS 3.3.3 application. The results showed that profitability, liquidity, firm size, and asset structure have a positive and significant effect on firm value. Meanwhile, profitability, liquidity and asset structure have a negative and insignificant effect on capital structure. Then, firm size has a positive and insignificant effect on capital structure. Moreover, capital structure cannot mediate the effect of profitability, liquidity, firm size, and asset structure on firm value.
本研究旨在以资本结构为中介变量,确定2018-2020年印尼证券交易所上市制造业公司的盈利能力、流动性、企业规模和资产结构对企业价值的影响。以72家制造业企业为样本,采用目的抽样法进行数据采集。然后,应用SmartPLS 3.3.3软件,采用偏最小二乘法对数据进行分析。结果表明,盈利能力、流动性、企业规模和资产结构对企业价值有显著的正向影响。同时,盈利能力、流动性和资产结构对资本结构的影响为负且不显著。企业规模对资本结构的正向影响不显著。此外,资本结构不能中介盈利能力、流动性、企业规模和资产结构对企业价值的影响。
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引用次数: 0
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International Journal of Application on Economics and Business
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