This research aims to empirically examines the effect of Earning Per Share, Return On Assets, Debt to Equity Ratio, Quick Ratio, Dividend Payout Ratio, and Dividend Yield on the stock prices of manufacturing companies listed on IDX before and during COVID-19 pandemic, also empirically examines the differences on stock prices of manufacturing companies listed on IDX before and during COVID-19 pandemic. This research using 52 samples of manufacturing companies that listed on IDX for the 2019-2020 period. The 2019 data represent conditions before COVID-19 pandemic and the 2020 data represent conditions during COVID-19 pandemic. The results of this research are Earning Per Share and Dividend Payout Ratio effects significantly positive towards stock prices either before or during COVID-19 pandemic.
{"title":"FACTORS AFFECT STOCK PRICES ON MANUFACTURING COMPANIES LISTED ON IDX BEFORE AND DURING COVID-19 PANDEMIC","authors":"Tia Talia Tirtadjaya, Y. Yanti","doi":"10.24912/v1i2.845-860","DOIUrl":"https://doi.org/10.24912/v1i2.845-860","url":null,"abstract":"This research aims to empirically examines the effect of Earning Per Share, Return On Assets, Debt to Equity Ratio, Quick Ratio, Dividend Payout Ratio, and Dividend Yield on the stock prices of manufacturing companies listed on IDX before and during COVID-19 pandemic, also empirically examines the differences on stock prices of manufacturing companies listed on IDX before and during COVID-19 pandemic. This research using 52 samples of manufacturing companies that listed on IDX for the 2019-2020 period. The 2019 data represent conditions before COVID-19 pandemic and the 2020 data represent conditions during COVID-19 pandemic. The results of this research are Earning Per Share and Dividend Payout Ratio effects significantly positive towards stock prices either before or during COVID-19 pandemic.","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"194 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115558304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-06DOI: 10.24912/ijaeb.v1i2.498-508
Louis Vigo Suramin, Rousilita Suhendah
The aim for this study is to find whether if there is a difference of stock price, market capitalization, and trading volume before and during COVID-19 pandemic on agriculture and mining sector. The data used for this research is taken from January 1st until April 30th 2020. The sampling technique used on this study was purposive sampling and processed using SPSS 25. The result shows that there are a difference between stock price before and during COVID-19, market capitalization before and during COVID-19, and trading volume before and during COVID-19 on both agriculture and mining sector.
{"title":"ANALYSIS OF DIFFERENCE IN STOCK PRICE, MARKET CAPITALIZATION, AND TRADING VOLUME ACTIVITY BEFORE AND DURING COVID-19","authors":"Louis Vigo Suramin, Rousilita Suhendah","doi":"10.24912/ijaeb.v1i2.498-508","DOIUrl":"https://doi.org/10.24912/ijaeb.v1i2.498-508","url":null,"abstract":"The aim for this study is to find whether if there is a difference of stock price, market capitalization, and trading volume before and during COVID-19 pandemic on agriculture and mining sector. The data used for this research is taken from January 1st until April 30th 2020. The sampling technique used on this study was purposive sampling and processed using SPSS 25. The result shows that there are a difference between stock price before and during COVID-19, market capitalization before and during COVID-19, and trading volume before and during COVID-19 on both agriculture and mining sector.","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128720451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-06DOI: 10.24912/ijaeb.v1i2.727-735
Khairina Natsir, Agus Zainul Arifin, Sutomo Purwoto
This study intended to find out the differences in banking in Indonesia before and during the Covid-19 pandemic. The population is commercial bank companies listed on the Indonesia Stock Exchange, while the samples selected by purposive technique. The CAMELS method is used to assess banking performance. The data used in this study comes from the 2019-2020 quarterly financial statements. Statistical test using SPSS with Paired T-Test or Wilcoxon Signed-rank Test. In addition, the MANOVA test is used to determine whether there are significant differences in overall banking performance. The findings of this study are the Capital (CAR) has a significant difference in the first quarter of 2019 and 2020, Asset Quality (NPL) proxied by NPL-gross ratio has a significant difference in the second and third quarters, and NPL-net ratio has a significant difference in the fourth quarter, Management Quality (BOPO) have significant differences in the first, second, and third quarters, Earning (ROA) has a significant difference in the second and third quarters, Liquidity (LDR) ratio has a significant difference in the third and fourth quarters. Meanwhile, From the results of the MANOVA test on the performance of commercial banks, overall there is no significant difference due to the corona virus outbreak in Indonesia
{"title":"COMPARATIVE STUDY ON THE FINANCIAL PERFORMANCE OF INDONESIAN COMMERCIAL BANKS DUE TO THE CORONA VIRUS OUTBREAK","authors":"Khairina Natsir, Agus Zainul Arifin, Sutomo Purwoto","doi":"10.24912/ijaeb.v1i2.727-735","DOIUrl":"https://doi.org/10.24912/ijaeb.v1i2.727-735","url":null,"abstract":"This study intended to find out the differences in banking in Indonesia before and during the Covid-19 pandemic. The population is commercial bank companies listed on the Indonesia Stock Exchange, while the samples selected by purposive technique. The CAMELS method is used to assess banking performance. The data used in this study comes from the 2019-2020 quarterly financial statements. Statistical test using SPSS with Paired T-Test or Wilcoxon Signed-rank Test. In addition, the MANOVA test is used to determine whether there are significant differences in overall banking performance. The findings of this study are the Capital (CAR) has a significant difference in the first quarter of 2019 and 2020, Asset Quality (NPL) proxied by NPL-gross ratio has a significant difference in the second and third quarters, and NPL-net ratio has a significant difference in the fourth quarter, Management Quality (BOPO) have significant differences in the first, second, and third quarters, Earning (ROA) has a significant difference in the second and third quarters, Liquidity (LDR) ratio has a significant difference in the third and fourth quarters. Meanwhile, From the results of the MANOVA test on the performance of commercial banks, overall there is no significant difference due to the corona virus outbreak in Indonesia","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127768802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Septihani Michella Wijaya, Angely Olivia Putri, A. Wijaya
The environment provides a number for humans, one of which is providing clean water that can meet human needs. Earth as a place for human life provides 97.5 percent of water and the rest is land for living. Of the 97.5 percent figure, only 2.5 percent of the water has quality for human consumption. This means that the availability of clean water consumed by humans is very limited. In addition to this, there are many other factors that cause the availability of clean water to dwindle. For this reason, efforts are needed to reduce the clean water crisis. Researchers have formulated several strategies to address clean water in the Muara Angke area. Suggested strategic programs: Educate to increase awareness about clean water aims to provide the community with the importance of keeping the environment clean to help reduce and prevent the scarcity of clean water in the community, Ultrafiltration Technology which creates and provides water suitable for use for various daily household activities -days, Reverse Osmosis System to improve water quality with a reverse osmosis system, namely water filtration processing to neutralize tastes, odors and harmful substances, Pipeline systems related to the distribution of clean water to be distributed to every community settlement, Collaboration with Air Si Biru to obtain facilities and access to drinking water from Si Biru more easily and at a more affordable price, Integrated Marketing Communication which educates the message that the importance of clean water and the condition of clean water is limited in its availability in several areas of Indonesia waste, and CSR which will improve water quality which will later be processed into water that will be used by the community.
环境为人类提供了一个数字，其中之一就是提供能够满足人类需要的清洁水。地球作为人类生活的地方提供了97.5%的水，其余的是生活的土地。在97.5%的数据中，只有2.5%的水符合人类饮用的质量。这意味着可供人类使用的清洁水非常有限。除此之外，还有许多其他因素导致清洁水的可用性减少。出于这个原因，需要努力减少清洁水危机。研究人员已经制定了几个策略来解决Muara Angke地区的清洁水问题。建议的策略计划:透过教育提高市民对洁净水的认识，让市民认识到保持环境清洁的重要性，以帮助减少和防止社区内洁净水的短缺;超滤技术创造并提供适合各种日常家庭活动使用的水;反渗透系统通过反渗透系统改善水质，即水过滤处理，以中和味道、气味和有害物质;与向每个社区住区分配清洁水有关的管道系统;与Air Si Biru合作，以更容易和更实惠的价格从Si Biru获得设施和饮用水;综合营销传播，教育人们清洁水的重要性和清洁水的条件在印度尼西亚废物的几个地区的可用性是有限的;企业社会责任将改善水质，这些水质将被加工成供社区使用的水。
{"title":"ANALYSIS AND STRATEGY FOR PROVIDING CLEAN WATER TO THE SURROUNDING COMMUNITY IN THE MUARA ANGKE AREA","authors":"Septihani Michella Wijaya, Angely Olivia Putri, A. Wijaya","doi":"10.24912/v1i2.736-744","DOIUrl":"https://doi.org/10.24912/v1i2.736-744","url":null,"abstract":"The environment provides a number for humans, one of which is providing clean water that can meet human needs. Earth as a place for human life provides 97.5 percent of water and the rest is land for living. Of the 97.5 percent figure, only 2.5 percent of the water has quality for human consumption. This means that the availability of clean water consumed by humans is very limited. In addition to this, there are many other factors that cause the availability of clean water to dwindle. For this reason, efforts are needed to reduce the clean water crisis. Researchers have formulated several strategies to address clean water in the Muara Angke area. Suggested strategic programs: Educate to increase awareness about clean water aims to provide the community with the importance of keeping the environment clean to help reduce and prevent the scarcity of clean water in the community, Ultrafiltration Technology which creates and provides water suitable for use for various daily household activities -days, Reverse Osmosis System to improve water quality with a reverse osmosis system, namely water filtration processing to neutralize tastes, odors and harmful substances, Pipeline systems related to the distribution of clean water to be distributed to every community settlement, Collaboration with Air Si Biru to obtain facilities and access to drinking water from Si Biru more easily and at a more affordable price, Integrated Marketing Communication which educates the message that the importance of clean water and the condition of clean water is limited in its availability in several areas of Indonesia waste, and CSR which will improve water quality which will later be processed into water that will be used by the community.","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"214 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116824853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine the effect of the company's efforts to manage working capital in improving the company financial performance. One way to operate the company's working capital properly, is by implementing the cash conversion cycle. Cash conversion cycle is a cycle of cash flow in the company which is measured by using the ratios of the Average Collection Period, Inventory Turnover, and Average Payment Period, and indirectly has an influence on the profitability of the company. The research subjects are retail companies listed on Indonesia Stock Exchange (IDX) between 2017-2020. Using double regression analysis with the EViews application, the result was obtained that the Average Collection Period (ACP) has a positive but not significant effect on financial performance. Different results were obtained from the variables of Average Payment Period (APP) and Inventory Collection Period (ICP), in which each of them has a significant and negative effect on financial performance of the company.
{"title":"THE EFFECT OF WORKING CAPITAL MANAGEMENT ON COMPANY FINANCIAL PERFORMANCE","authors":"Rorlen Rorlen, Halim Putera Siswanto, Margarita Ekadjaja, Ariel Krisnaputra","doi":"10.24912/v1i2.557-565","DOIUrl":"https://doi.org/10.24912/v1i2.557-565","url":null,"abstract":"The purpose of this study is to determine the effect of the company's efforts to manage working capital in improving the company financial performance. One way to operate the company's working capital properly, is by implementing the cash conversion cycle. Cash conversion cycle is a cycle of cash flow in the company which is measured by using the ratios of the Average Collection Period, Inventory Turnover, and Average Payment Period, and indirectly has an influence on the profitability of the company. The research subjects are retail companies listed on Indonesia Stock Exchange (IDX) between 2017-2020. Using double regression analysis with the EViews application, the result was obtained that the Average Collection Period (ACP) has a positive but not significant effect on financial performance. Different results were obtained from the variables of Average Payment Period (APP) and Inventory Collection Period (ICP), in which each of them has a significant and negative effect on financial performance of the company.","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121967395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-06DOI: 10.24912/ijaeb.v1i2.451-464
I Gede Ketut Adiputra, H. Ruslim
The purpose of this study was to examine the effect of profitability, financial leverage, and free cash inflow on the catering tip dividend in manufacturing companies listed on the BEI. The research time span is from 2017-2020. By using EViews 11, the results show that “profitability has a positive and significant effect” on dividend premium, Influence has a negative and significant effect on premium dividends, and free cash inflow has a positive effect on premium dividends in manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2020 period.
{"title":"THE INFLUENCE OF PROFITABILITY, FINANCIAL LEVERAGE AND FREE CASH INFLOW ON CATERING DIVIDENDS AMONG MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE DURING 2017-2020 PERIOD","authors":"I Gede Ketut Adiputra, H. Ruslim","doi":"10.24912/ijaeb.v1i2.451-464","DOIUrl":"https://doi.org/10.24912/ijaeb.v1i2.451-464","url":null,"abstract":"The purpose of this study was to examine the effect of profitability, financial leverage, and free cash inflow on the catering tip dividend in manufacturing companies listed on the BEI. The research time span is from 2017-2020. By using EViews 11, the results show that “profitability has a positive and significant effect” on dividend premium, Influence has a negative and significant effect on premium dividends, and free cash inflow has a positive effect on premium dividends in manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2020 period.","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127067944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-06DOI: 10.24912/ijaeb.v1i2.781-792
Enrita Atlansyah, Kartika Nuringsih
The goal of this study is to analyze the shaping of entrepreneurial passion among students in the practice of entrepreneurial learning at the one university in Jakarta, Indonesia. Exploring this passion is based on two exogenous variables namely emotional support and perceived competence. Students of the Management Program at the Faculty of Economics and Business of Universitas Tarumanagara were involved as source persons in this research. The purposive sampling method is considered for the selection of samples. Some testing stages were used to analyze data including validity, reliability, and structural regression by using the software of Smart-Pls. The result shows both exogenous variables giving significantly affect entrepreneurial passion. Further effects establish good reliability on these constructs and most indicators are valid. Otherwise, found some indicators got a less score on the loading factor so three items are not accurate to measure entrepreneurial passion and one item is less useful to indicate perceived competence. Based on these results, the entrepreneurial education ecosystem needs to improve these items, so students will be more understand the dynamics of entrepreneurial passion specifically for inventing, founding, and developing their venture. It is useful as a mechanism for encouraging the desire of students for entrepreneurial activity.
{"title":"UNDERSTANDING THE DYNAMICS OF ENTREPRENEURIAL PASSION IN ENTREPRENEURSHIP STUDENTS","authors":"Enrita Atlansyah, Kartika Nuringsih","doi":"10.24912/ijaeb.v1i2.781-792","DOIUrl":"https://doi.org/10.24912/ijaeb.v1i2.781-792","url":null,"abstract":"The goal of this study is to analyze the shaping of entrepreneurial passion among students in the practice of entrepreneurial learning at the one university in Jakarta, Indonesia. Exploring this passion is based on two exogenous variables namely emotional support and perceived competence. Students of the Management Program at the Faculty of Economics and Business of Universitas Tarumanagara were involved as source persons in this research. The purposive sampling method is considered for the selection of samples. Some testing stages were used to analyze data including validity, reliability, and structural regression by using the software of Smart-Pls. The result shows both exogenous variables giving significantly affect entrepreneurial passion. Further effects establish good reliability on these constructs and most indicators are valid. Otherwise, found some indicators got a less score on the loading factor so three items are not accurate to measure entrepreneurial passion and one item is less useful to indicate perceived competence. Based on these results, the entrepreneurial education ecosystem needs to improve these items, so students will be more understand the dynamics of entrepreneurial passion specifically for inventing, founding, and developing their venture. It is useful as a mechanism for encouraging the desire of students for entrepreneurial activity.","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132751248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-06DOI: 10.24912/ijaeb.v1i2.442-450
Henryanto Wijaya, A. Andy, Levina Febrianty, Christopher Elihu Billy Morgan
The research examined the effect of dividend policy, firm size, capital structure, and Corporate Social Responsibility (CSR) on firm value in Indonesian banking companies listed on the Indonesian Stock Exchange (IDX). Purposive sampling was used to select the sample, and the population for this study was from 2017 to 2020, with 48 data points representing 12 samples of banking companies. According to the findings of this study, firm size and corporate social responsibility (CSR) both have a positive and significant effect on firm value. The dividend policies and capital structure have a small but positive impact on firm value. The descriptive research design was used in this study. This descriptive research aimed to ascertain the existence of one or more variables without comparing them directly and instead of looking for relationships with other variables. The data processing in this study was performed using the Microsoft Excel 2010 program, and the data analysis was performed using Eviews version 11. This study employed a technique known as purposive sampling to select random samples.
本研究考察了股利政策、公司规模、资本结构和企业社会责任(CSR)对印尼证券交易所(IDX)上市银行公司公司价值的影响。采用有目的抽样的方法选择样本，本研究的人口为2017年至2020年，48个数据点代表12家银行公司样本。本研究发现，企业规模和企业社会责任对企业价值都有显著的正向影响。股利政策和资本结构对企业价值的影响虽小但正向。本研究采用描述性研究设计。这种描述性研究旨在确定一个或多个变量的存在，而不是直接比较它们，而不是寻找与其他变量的关系。本研究的数据处理使用Microsoft Excel 2010程序，数据分析使用Eviews version 11。这项研究采用了一种被称为有目的抽样的技术来选择随机样本。
{"title":"THE INFLUENCE OF DIVIDEND POLICY, FIRM SIZE, CAPITAL STRUCTURE, AND CSR ON BANKING COMPANIES’ VALUE","authors":"Henryanto Wijaya, A. Andy, Levina Febrianty, Christopher Elihu Billy Morgan","doi":"10.24912/ijaeb.v1i2.442-450","DOIUrl":"https://doi.org/10.24912/ijaeb.v1i2.442-450","url":null,"abstract":"The research examined the effect of dividend policy, firm size, capital structure, and Corporate Social Responsibility (CSR) on firm value in Indonesian banking companies listed on the Indonesian Stock Exchange (IDX). Purposive sampling was used to select the sample, and the population for this study was from 2017 to 2020, with 48 data points representing 12 samples of banking companies. According to the findings of this study, firm size and corporate social responsibility (CSR) both have a positive and significant effect on firm value. The dividend policies and capital structure have a small but positive impact on firm value. The descriptive research design was used in this study. This descriptive research aimed to ascertain the existence of one or more variables without comparing them directly and instead of looking for relationships with other variables. The data processing in this study was performed using the Microsoft Excel 2010 program, and the data analysis was performed using Eviews version 11. This study employed a technique known as purposive sampling to select random samples.","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132701708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-06DOI: 10.24912/ijaeb.v1i2.651-669
Esti Mulya Fanandaru, K. Kurniawati, Nofi Wahyuni, Yunita Septiani
Luxury products have become a means of self-actualization in society to show prosperity or wealth. Even so, the consumption of luxury goods is the prerogative of people in the world. There are several studies and research that discuss this luxury item to understand how consumer experiences with brands are either negative or positive, how luxury products affect people's attitudes which ultimately lead to loyalty to product purchases and provide benefits to producers how the product is considered good by the public. The purpose of this paper is to find out how the influence of brand experience, brand attitude, and brand loyalty on brand equity in luxury fashion brands. The research method used in this study is collecting responses from consumers who have at least bought several luxury fashion brands (such as Hermes, Chanel, Yves Saint Laurent, Fendi, and other luxury fashion brands with a minimum of 2 purchases within 2 years. Data were collected from 188 respondents using a questionnaire with a Likert scale. The empirical results show that customer engagement positively encourages brand loyalty.
奢侈品已经成为社会上自我实现的一种手段，用来显示繁荣或财富。即便如此，奢侈品的消费仍然是世界上人们的特权。有几项研究和研究讨论了这个奢侈品，以了解消费者对品牌的体验是消极的还是积极的，奢侈品如何影响人们的态度，最终导致对产品购买的忠诚，并为生产者提供利益，产品如何被公众认为是好的。本文的目的是找出品牌体验、品牌态度和品牌忠诚对奢侈时尚品牌品牌资产的影响。本研究使用的研究方法是收集至少购买过几个奢侈时尚品牌(如Hermes, Chanel, Yves Saint Laurent, Fendi等奢侈时尚品牌)的消费者的反馈，这些消费者在2年内至少购买过2次。从188名受访者中收集数据，使用李克特量表调查问卷。实证结果显示，顾客参与正向促进品牌忠诚。
{"title":"BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND","authors":"Esti Mulya Fanandaru, K. Kurniawati, Nofi Wahyuni, Yunita Septiani","doi":"10.24912/ijaeb.v1i2.651-669","DOIUrl":"https://doi.org/10.24912/ijaeb.v1i2.651-669","url":null,"abstract":"Luxury products have become a means of self-actualization in society to show prosperity or wealth. Even so, the consumption of luxury goods is the prerogative of people in the world. There are several studies and research that discuss this luxury item to understand how consumer experiences with brands are either negative or positive, how luxury products affect people's attitudes which ultimately lead to loyalty to product purchases and provide benefits to producers how the product is considered good by the public. The purpose of this paper is to find out how the influence of brand experience, brand attitude, and brand loyalty on brand equity in luxury fashion brands. The research method used in this study is collecting responses from consumers who have at least bought several luxury fashion brands (such as Hermes, Chanel, Yves Saint Laurent, Fendi, and other luxury fashion brands with a minimum of 2 purchases within 2 years. Data were collected from 188 respondents using a questionnaire with a Likert scale. The empirical results show that customer engagement positively encourages brand loyalty.","PeriodicalId":367304,"journal":{"name":"International Journal of Application on Economics and Business","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132926072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-06DOI: 10.24912/ijaeb.v1i2.805-813
Kartika Nuringsih, H. Budiono, H. Maupa, M. Taba
Along with human civilization, the function of business management has changed. Adaptation is carried out as a form of wisdom in understanding social and environmental issues for becoming a new pillar in building business management sustainability. The qualitative study with a grounded theory approach is carried out to appreciate the thought of wisdom in developing management philosophy and using desk study to analyze data from scientific publications. The result proves that the existence of business management has evolved over the past 100 years from classical, neo-classical, and modern management, even in the era of sustainability. Starting from the industrial revolution 1.0 with the achievement of production efficiency up to 4.0 with speeding of information technology. Although different challenges in each era, the management goal remains the same to manage limited resources in order to meet the various desires of a changing world. Aligning with environmental issues, harmony among social responsibility, and economic growth is needed as the foundation of management philosophy so that a sense of wisdom characterizes the sustainability of current and future business goals. This study serves as a grounded theory to trace the essence of wisdom along the course of classical to modern management thinking that is synergized with sustainable development.
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