Pub Date : 2024-01-03DOI: 10.1177/10963480231220267
Fanny Manner-Baldeon, Mimi Li
Although emotions have garnered scholarly attention in tourism, an opportunity remains to examine the interplay between different emotions and their implications on tourism outcomes. This multi-method research was carried out in Venezuela and assesses the physiological arousal and cognitive appraisal of emotions. A guided walking tour through Venezuela’s high-risk zones resulted in varied degrees of emotional stimulation among participants. Their responses were associated with individual differences, such as travel history and personal/professional interests. The appraisal process showed that people who visit conflict-ridden destinations develop cognitively and emotionally. These findings underscore the significance of non-hedonic trips in emotional processes and illustrate how tourism can foster beneficial outcomes. Travel can especially shape tourists’ attitudes towards residents, conflict, and themselves. This research also broadens the literature on risk taking and danger zone tourism.
{"title":"Traveling to the Danger Zone: Emotional Dynamics and Hermeneutics","authors":"Fanny Manner-Baldeon, Mimi Li","doi":"10.1177/10963480231220267","DOIUrl":"https://doi.org/10.1177/10963480231220267","url":null,"abstract":"Although emotions have garnered scholarly attention in tourism, an opportunity remains to examine the interplay between different emotions and their implications on tourism outcomes. This multi-method research was carried out in Venezuela and assesses the physiological arousal and cognitive appraisal of emotions. A guided walking tour through Venezuela’s high-risk zones resulted in varied degrees of emotional stimulation among participants. Their responses were associated with individual differences, such as travel history and personal/professional interests. The appraisal process showed that people who visit conflict-ridden destinations develop cognitively and emotionally. These findings underscore the significance of non-hedonic trips in emotional processes and illustrate how tourism can foster beneficial outcomes. Travel can especially shape tourists’ attitudes towards residents, conflict, and themselves. This research also broadens the literature on risk taking and danger zone tourism.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"58 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139451427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.1177/10963480231220274
Seonjeong (Ally) Lee
Various branded content is developed on social media; however, not all branded content stimulates customer curiosity. Based on the uses and gratification theory as a theoretical background, this paper investigates antecedents and outcomes of customer curiosity on social media. Using a self-administered, online survey, data were collected from customers who used hotel social media platforms within the previous 12 months. Results identified that utilitarian, social bonding, and aesthetic branded content experiences positively influenced customers’ curiosity, which then influenced customers’ brand engagement and purchase intentions. Results of this study contribute to branded content, customer curiosity, and experience design literature. Results also provide suggestions to industry practitioners by exploring the role of branded content experiences on customers’ emotional and behavioral responses.
{"title":"What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response","authors":"Seonjeong (Ally) Lee","doi":"10.1177/10963480231220274","DOIUrl":"https://doi.org/10.1177/10963480231220274","url":null,"abstract":"Various branded content is developed on social media; however, not all branded content stimulates customer curiosity. Based on the uses and gratification theory as a theoretical background, this paper investigates antecedents and outcomes of customer curiosity on social media. Using a self-administered, online survey, data were collected from customers who used hotel social media platforms within the previous 12 months. Results identified that utilitarian, social bonding, and aesthetic branded content experiences positively influenced customers’ curiosity, which then influenced customers’ brand engagement and purchase intentions. Results of this study contribute to branded content, customer curiosity, and experience design literature. Results also provide suggestions to industry practitioners by exploring the role of branded content experiences on customers’ emotional and behavioral responses.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"52 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139450947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.1177/10963480231220266
H. Song, Wei Wei
Addressing a research gap regarding organizational outcomes and financial implications of environmental practices of hospitality firms in culturally diverse locations, this study employed a sample of publicly traded hospitality firms across 29 countries. This study’s primary focus was to explore the moderating influence of national culture on the relationship between different types of environmental practices and financial performance, drawing on institutional theory. The findings suggest that whether or not the investment in environmental practices significantly translates to financial performance is contingent on cultural orientation. Specifically, the study revealed a positive moderating impact of individualism and a negative moderating impact of power distance cultures, while masculinity and uncertainty avoidance have insignificant moderating impacts. The research findings and methodological approach offer novel and valuable insights into the current knowledge base on environmental practices. Furthermore, the findings have practical implications for industry practitioners, potential investors, and analysts in the hospitality sector.
{"title":"Environmental Practices and Firm Performance in the Hospitality Industry: Does National Culture Matter?","authors":"H. Song, Wei Wei","doi":"10.1177/10963480231220266","DOIUrl":"https://doi.org/10.1177/10963480231220266","url":null,"abstract":"Addressing a research gap regarding organizational outcomes and financial implications of environmental practices of hospitality firms in culturally diverse locations, this study employed a sample of publicly traded hospitality firms across 29 countries. This study’s primary focus was to explore the moderating influence of national culture on the relationship between different types of environmental practices and financial performance, drawing on institutional theory. The findings suggest that whether or not the investment in environmental practices significantly translates to financial performance is contingent on cultural orientation. Specifically, the study revealed a positive moderating impact of individualism and a negative moderating impact of power distance cultures, while masculinity and uncertainty avoidance have insignificant moderating impacts. The research findings and methodological approach offer novel and valuable insights into the current knowledge base on environmental practices. Furthermore, the findings have practical implications for industry practitioners, potential investors, and analysts in the hospitality sector.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"128 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139453464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-20DOI: 10.1177/10963480231215496
YooHee Hwang, Seunghun Shin, Taekyung Kim
Virtual travel experiences are increasing in various online platforms. In peer-to-peer platforms, people can even sell and buy virtual experiences (e.g., touring attractions virtually and personalizing trip itineraries). With a fresh theoretical lens of Touchpoints, Context, and Qualities of customer experience design, this study unpacks important attributes of virtual experiences in the sharing economy. Using a multi-method approach, this study identifies important attributes of virtual experiences and experience hosts using regression (Study 1) and conjoint (Study 2) analyses. As a result, the average rating of reviews about a virtual experience is the most important attribute, followed by the number of selling points, number of images, time length of the virtual experience, and the host’s use of intuitive and plain words. The current study extends the customer experience design literature and provides implications of virtual experiences in the sharing economy to hospitality and tourism businesses.
{"title":"The Emergence of Virtual Experiences in the Sharing Economy","authors":"YooHee Hwang, Seunghun Shin, Taekyung Kim","doi":"10.1177/10963480231215496","DOIUrl":"https://doi.org/10.1177/10963480231215496","url":null,"abstract":"Virtual travel experiences are increasing in various online platforms. In peer-to-peer platforms, people can even sell and buy virtual experiences (e.g., touring attractions virtually and personalizing trip itineraries). With a fresh theoretical lens of Touchpoints, Context, and Qualities of customer experience design, this study unpacks important attributes of virtual experiences in the sharing economy. Using a multi-method approach, this study identifies important attributes of virtual experiences and experience hosts using regression (Study 1) and conjoint (Study 2) analyses. As a result, the average rating of reviews about a virtual experience is the most important attribute, followed by the number of selling points, number of images, time length of the virtual experience, and the host’s use of intuitive and plain words. The current study extends the customer experience design literature and provides implications of virtual experiences in the sharing economy to hospitality and tourism businesses.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"35 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138957460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.1177/10963480231211739
Ekaterina Chevtaeva, Basak Denizci Guillet
This study highlights the unique nature of family travel, which is often a time-constrained experiences, and aims to investigate how recollected experiences are perceived in family travel by parents. Using a narrative case-based methodology and a storytelling approach, we collected 53 family vacation stories. First, we identified the factors that contribute to memorability in family travel. Notably, family wellbeing and the satisfaction of family members’ desires emerged as unique contributors. Second, we explored the joint perception of the experiences and the impact of family storytelling. Finally, we examined the role of imagination in shaping perceptions of the parents’ experiences. Based on the study’s findings, we propose a conceptual framework of the recollected experiences construct that goes beyond memorability factors, allowing a more nuanced understanding of the recollected experiences with additional dimensions of a joined experiences and imagination.
{"title":"Conceptualizing Parents’ Joined Recollected Experiences of Family Travel With Children: Memorability, Storytelling, and Imagination","authors":"Ekaterina Chevtaeva, Basak Denizci Guillet","doi":"10.1177/10963480231211739","DOIUrl":"https://doi.org/10.1177/10963480231211739","url":null,"abstract":"This study highlights the unique nature of family travel, which is often a time-constrained experiences, and aims to investigate how recollected experiences are perceived in family travel by parents. Using a narrative case-based methodology and a storytelling approach, we collected 53 family vacation stories. First, we identified the factors that contribute to memorability in family travel. Notably, family wellbeing and the satisfaction of family members’ desires emerged as unique contributors. Second, we explored the joint perception of the experiences and the impact of family storytelling. Finally, we examined the role of imagination in shaping perceptions of the parents’ experiences. Based on the study’s findings, we propose a conceptual framework of the recollected experiences construct that goes beyond memorability factors, allowing a more nuanced understanding of the recollected experiences with additional dimensions of a joined experiences and imagination.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139200067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.1177/10963480231212178
Wei Xiong, Ting Wang, B. Okumus, Meijiao Huang, Xiaomei Cai
Vulnerable groups, such as those with life-threatening diseases and cancer patients, have been overlooked in current tourism activities despite their capability and need to participate. Therefore, this study analyzes the tourist-generated content published by cancer patients or their caregivers in the popular online community, Xiaohongshu, in order to gain a better understanding of their travel experiences. The unique perspective on tourism experienced by cancer patients leads to three distinct benefits. It includes overcoming challenges to attain self-identity, normalizing the tourism experience to ensure a fair travel experience, and gaining a better understanding of life’s meaning and self-esteem. A more comprehensive understanding of the hidden tourists’ experience is provided through this study. This expands the existing literature by highlighting people’s right to enjoy tourism and promoting wellness in the tourism experience.
{"title":"Beyond Experience: Uncovering the Travel Experience of Cancer Patients","authors":"Wei Xiong, Ting Wang, B. Okumus, Meijiao Huang, Xiaomei Cai","doi":"10.1177/10963480231212178","DOIUrl":"https://doi.org/10.1177/10963480231212178","url":null,"abstract":"Vulnerable groups, such as those with life-threatening diseases and cancer patients, have been overlooked in current tourism activities despite their capability and need to participate. Therefore, this study analyzes the tourist-generated content published by cancer patients or their caregivers in the popular online community, Xiaohongshu, in order to gain a better understanding of their travel experiences. The unique perspective on tourism experienced by cancer patients leads to three distinct benefits. It includes overcoming challenges to attain self-identity, normalizing the tourism experience to ensure a fair travel experience, and gaining a better understanding of life’s meaning and self-esteem. A more comprehensive understanding of the hidden tourists’ experience is provided through this study. This expands the existing literature by highlighting people’s right to enjoy tourism and promoting wellness in the tourism experience.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"556 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-21DOI: 10.1177/10963480231211738
Athena H.N. Mak
This study explores the motivations, challenges, and critical success factors of social enterprise restaurants (SERs). An interpretivist approach was adopted, and semi-structured interviews and focus groups were conducted with founders and employees from a sample of eight SERs in Taiwan. Various motivations driving social entrepreneurship in the restaurant industry were identified, which were classified into vision/passion-oriented and problem-oriented motivations. The findings reveal that passion and vision for a desirable future are compelling motivations for SERs. The problem-oriented motivations corroborate previous theories that social entrepreneurs are more likely to seek sustainable solutions to address social problems that lead to positive externalities and to facilitate empowerment in powerless segments. Fifteen management challenges were identified, which were classified into a dual exogenous–endogenous framework. Nine types of critical success factors of SERs were also uncovered. The empirical evidence on the distinctive challenges and success factors of SERs lays the theoretical foundation for future investigations.
本研究探讨了社会企业餐厅（SER）的动机、挑战和关键成功因素。研究采用解释主义方法，对台湾八家社会企业餐厅的创始人和员工进行了半结构化访谈和焦点小组讨论。研究发现了推动餐饮业社会创业的各种动机，并将其分为愿景/激情导向动机和问题导向动机。研究结果表明，对理想未来的激情和愿景是餐饮业社会创业的强大动力。以问题为导向的动机证实了之前的理论，即社会企业家更有可能寻求可持续的解决方案来解决社会问题，从而产生积极的外部效应，并促进对无权无势群体的赋权。确定了 15 项管理挑战，并将其归入外生-内生双重框架。此外，还发现了九类 SER 的关键成功因素。关于 SER 的独特挑战和成功因素的经验证据为今后的研究奠定了理论基础。
{"title":"Be A Force for Good: Motivations, Challenges, and Critical Success Factors of Social Enterprise Restaurants","authors":"Athena H.N. Mak","doi":"10.1177/10963480231211738","DOIUrl":"https://doi.org/10.1177/10963480231211738","url":null,"abstract":"This study explores the motivations, challenges, and critical success factors of social enterprise restaurants (SERs). An interpretivist approach was adopted, and semi-structured interviews and focus groups were conducted with founders and employees from a sample of eight SERs in Taiwan. Various motivations driving social entrepreneurship in the restaurant industry were identified, which were classified into vision/passion-oriented and problem-oriented motivations. The findings reveal that passion and vision for a desirable future are compelling motivations for SERs. The problem-oriented motivations corroborate previous theories that social entrepreneurs are more likely to seek sustainable solutions to address social problems that lead to positive externalities and to facilitate empowerment in powerless segments. Fifteen management challenges were identified, which were classified into a dual exogenous–endogenous framework. Nine types of critical success factors of SERs were also uncovered. The empirical evidence on the distinctive challenges and success factors of SERs lays the theoretical foundation for future investigations.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"40 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139253853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-19DOI: 10.1177/10963480231211741
Wangoo Lee, Lu Lu
This research examines the impact of a waiting line on menu ordering behavior when interacting with self-service technology (SST), along with the underlying mechanisms and an intervention strategy drawing on attribution theory. We conducted three experimental studies to simulate a real-life event of menu ordering in a quick-service or fast-casual restaurant. According to the results, the presence of a waiting line can lead to time-pressured menu ordering behavior, especially when interacting with SSTs (vs. human staff). Further, we verified that customers’ perceptions of responsibility for service outcomes explain this SST-conditioned effect. Our findings also suggest a line design strategy that can mitigate the negative consequences of the “waiting line” effect in SST-enabled menu ordering. This research provides valuable insights into the unintended consequences of waiting lines and offers practical strategies for minimizing negative outcomes associated with SST-mediated services.
{"title":"Lined Up? Examining a “Waiting Line” Effect in Technology-Enabled Restaurant Menu Ordering","authors":"Wangoo Lee, Lu Lu","doi":"10.1177/10963480231211741","DOIUrl":"https://doi.org/10.1177/10963480231211741","url":null,"abstract":"This research examines the impact of a waiting line on menu ordering behavior when interacting with self-service technology (SST), along with the underlying mechanisms and an intervention strategy drawing on attribution theory. We conducted three experimental studies to simulate a real-life event of menu ordering in a quick-service or fast-casual restaurant. According to the results, the presence of a waiting line can lead to time-pressured menu ordering behavior, especially when interacting with SSTs (vs. human staff). Further, we verified that customers’ perceptions of responsibility for service outcomes explain this SST-conditioned effect. Our findings also suggest a line design strategy that can mitigate the negative consequences of the “waiting line” effect in SST-enabled menu ordering. This research provides valuable insights into the unintended consequences of waiting lines and offers practical strategies for minimizing negative outcomes associated with SST-mediated services.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"5 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139260567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-19DOI: 10.1177/10963480231211744
Seonjeong (Ally) Lee
Responding to constant market changes, hotels incorporate innovativeness into their operations. Focusing on the customer-centric perspective, this study explores the effects of different types of hotel innovativeness on customers’ self-pleasing and relaxing experiences, which in turn affect customers’ wellbeing and behavioral intentions. Using a self-administered, online survey among a sample of 375 U.S. residents, this study finds that perceived product-related, service-related, and experience-related innovativeness positively affect customers’ self-pleasing and relaxing experiences while perceived promotion-related innovativeness negatively affects customers’ self-pleasing and relaxing experiences. Both self-pleasing and relaxing experiences positively affect customers’ wellbeing and behavioral intentions. Results of this study expand theoretical contributions of innovativeness into experience design and provide an effective innovativeness strategy in the hotel context.
{"title":"Enhancing Customer Experience Design Through Hotel Innovativeness","authors":"Seonjeong (Ally) Lee","doi":"10.1177/10963480231211744","DOIUrl":"https://doi.org/10.1177/10963480231211744","url":null,"abstract":"Responding to constant market changes, hotels incorporate innovativeness into their operations. Focusing on the customer-centric perspective, this study explores the effects of different types of hotel innovativeness on customers’ self-pleasing and relaxing experiences, which in turn affect customers’ wellbeing and behavioral intentions. Using a self-administered, online survey among a sample of 375 U.S. residents, this study finds that perceived product-related, service-related, and experience-related innovativeness positively affect customers’ self-pleasing and relaxing experiences while perceived promotion-related innovativeness negatively affects customers’ self-pleasing and relaxing experiences. Both self-pleasing and relaxing experiences positively affect customers’ wellbeing and behavioral intentions. Results of this study expand theoretical contributions of innovativeness into experience design and provide an effective innovativeness strategy in the hotel context.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"149 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139260134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Recent research on the use of robotics in hospitality and tourism has called attention to tourists’ post-adoption behavior, including value co-creation. Guided by the stimulus–organism–response (SOR) framework, a mixed-method study was conducted to explore the antecedents and mechanisms of tourists’ value co-creation behavior with robots. Qualitative interviews revealed robots’ anthropomorphism and economic rewards as tourists’ key concerns regarding robot-provided services. Subsequently, partial least squares structural equation modeling was employed to investigate how robot service attributes influenced tourist–robot co-creation, including participation and citizenship behaviors, and enhancing tourists’ experiences at tourist attractions. Findings indicated that three types of perceived experiential value fully mediated the relationships between robots’ degree of anthropomorphism and tourists’ value co-creation behavior, as well as between economic rewards and participation behavior. However, the relationship between economic rewards and citizenship behavior was partially mediated. Theoretical and practical implications are discussed.
{"title":"Tourists’ Value Co-Creation With Service Robots: Antecedents and Mechanisms","authors":"Vera Shanshan Lin, Xinyi Zhang, Yuting Ren, Wei-Jue Huang, Honggen Xiao","doi":"10.1177/10963480231197091","DOIUrl":"https://doi.org/10.1177/10963480231197091","url":null,"abstract":"Recent research on the use of robotics in hospitality and tourism has called attention to tourists’ post-adoption behavior, including value co-creation. Guided by the stimulus–organism–response (SOR) framework, a mixed-method study was conducted to explore the antecedents and mechanisms of tourists’ value co-creation behavior with robots. Qualitative interviews revealed robots’ anthropomorphism and economic rewards as tourists’ key concerns regarding robot-provided services. Subsequently, partial least squares structural equation modeling was employed to investigate how robot service attributes influenced tourist–robot co-creation, including participation and citizenship behaviors, and enhancing tourists’ experiences at tourist attractions. Findings indicated that three types of perceived experiential value fully mediated the relationships between robots’ degree of anthropomorphism and tourists’ value co-creation behavior, as well as between economic rewards and participation behavior. However, the relationship between economic rewards and citizenship behavior was partially mediated. Theoretical and practical implications are discussed.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127468332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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