Pub Date : 2023-07-10DOI: 10.1177/10963480231188663
T. Dogru, Nathaniel D. Line, Makarand Mody, Lydia Hanks, Je’Anna Abbott, Fulya Acikgoz, A. Assaf, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Alec N. Dalton, Ezgi Erkmen, Mahala Geronasso, Dale Gomez, Sue Graves, Ali Iskender, Stanislav Ivanov, M. Kizildag, Min-Sun Lee, Woojin Lee, J. Luckett, Sean P. McGinley, F. Okumus, Irem Onder, Ozgur Ozdemir, Hyekyung Park, Abhinav Sharma, Courtney Suess, M. Uysal, T. Zhang
Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, the implementation of GAI in HT contexts comes with ethical, legal, social, and economic considerations that require careful reflection by HT firms. The purpose of this study is to offer a critical examination of the effects of GAI applications across a broad spectrum of stakeholders in the HT industry, in an effort to integrate practical and academic insights and foresights and drive academic research forward. Through the contributions of a purposeful selection of scholars, educators, and industry-practitioners, along the tenets of the stakeholder theory of the firm, this study highlights the potential challenges and opportunities of GAI and considers how academics can navigate the (research) complexities of this rapidly evolving technological phenomenon.
{"title":"Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research","authors":"T. Dogru, Nathaniel D. Line, Makarand Mody, Lydia Hanks, Je’Anna Abbott, Fulya Acikgoz, A. Assaf, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Alec N. Dalton, Ezgi Erkmen, Mahala Geronasso, Dale Gomez, Sue Graves, Ali Iskender, Stanislav Ivanov, M. Kizildag, Min-Sun Lee, Woojin Lee, J. Luckett, Sean P. McGinley, F. Okumus, Irem Onder, Ozgur Ozdemir, Hyekyung Park, Abhinav Sharma, Courtney Suess, M. Uysal, T. Zhang","doi":"10.1177/10963480231188663","DOIUrl":"https://doi.org/10.1177/10963480231188663","url":null,"abstract":"Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, the implementation of GAI in HT contexts comes with ethical, legal, social, and economic considerations that require careful reflection by HT firms. The purpose of this study is to offer a critical examination of the effects of GAI applications across a broad spectrum of stakeholders in the HT industry, in an effort to integrate practical and academic insights and foresights and drive academic research forward. Through the contributions of a purposeful selection of scholars, educators, and industry-practitioners, along the tenets of the stakeholder theory of the firm, this study highlights the potential challenges and opportunities of GAI and considers how academics can navigate the (research) complexities of this rapidly evolving technological phenomenon.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127640626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-02DOI: 10.1177/10963480231180940
Li Xie-Carson, P. Benckendorff, Karen Hughes
As an emerging category of non-human influencers, virtual influencers (VIs) have received increasing attention on social media. While VIs generate high user engagement, the underlying factors that drive social media engagement are poorly understood. Informed by communication theory, this study aims to explore Instagram users’ perceptions of VIs and the key source and content factors that prompt user engagement in tourism contexts. An initial netnographic observation of Instagram posts was followed by five online focus group interviews using a photo elicitation technique. The results indicated that Instagram users had mixed feelings towards VIs; however, most were receptive to VI marketing provided that ethical concerns had been addressed. Key source and content factors that stimulate user engagement with VIs are integrated into a proposed framework. The findings will assist tourism practitioners and content creators to design VI marketing campaigns that incorporate and leverage important influencer and post-related features.
{"title":"Keep it #Unreal: Exploring Instagram Users’ Engagement With Virtual Influencers in Tourism Contexts User engagement with virtual influencers","authors":"Li Xie-Carson, P. Benckendorff, Karen Hughes","doi":"10.1177/10963480231180940","DOIUrl":"https://doi.org/10.1177/10963480231180940","url":null,"abstract":"As an emerging category of non-human influencers, virtual influencers (VIs) have received increasing attention on social media. While VIs generate high user engagement, the underlying factors that drive social media engagement are poorly understood. Informed by communication theory, this study aims to explore Instagram users’ perceptions of VIs and the key source and content factors that prompt user engagement in tourism contexts. An initial netnographic observation of Instagram posts was followed by five online focus group interviews using a photo elicitation technique. The results indicated that Instagram users had mixed feelings towards VIs; however, most were receptive to VI marketing provided that ethical concerns had been addressed. Key source and content factors that stimulate user engagement with VIs are integrated into a proposed framework. The findings will assist tourism practitioners and content creators to design VI marketing campaigns that incorporate and leverage important influencer and post-related features.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128631101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.1177/10963480231182959
B. Kim, Yong Chen
This study tests consumer evaluations of services with the adoption of self-service technology (SST) in the hospitality service context. We revised the conventional consumer evaluation model by incorporating the concept of consumer empowerment to capture the consumer experience with the technology. This model was tested in a two-stage process using data collected from the consumers of clubhouses in Singapore before and after the adoption of SST. We found that structural relationships among service quality, customer satisfaction, and customer loyalty were established with consistent pre- and post-adoption, and that consumer empowerment has positive effects on service quality, customer satisfaction, and loyalty. Moreover, the adoption of SST increased customer loyalty but did not increase service quality or customer satisfaction. The study’s results suggest that the focus when adopting SST should be on empowering consumers, which should also be incorporated into managing customer satisfaction.
{"title":"Empowering Consumers Through Self-Service Technology: A Comparative Analysis","authors":"B. Kim, Yong Chen","doi":"10.1177/10963480231182959","DOIUrl":"https://doi.org/10.1177/10963480231182959","url":null,"abstract":"This study tests consumer evaluations of services with the adoption of self-service technology (SST) in the hospitality service context. We revised the conventional consumer evaluation model by incorporating the concept of consumer empowerment to capture the consumer experience with the technology. This model was tested in a two-stage process using data collected from the consumers of clubhouses in Singapore before and after the adoption of SST. We found that structural relationships among service quality, customer satisfaction, and customer loyalty were established with consistent pre- and post-adoption, and that consumer empowerment has positive effects on service quality, customer satisfaction, and loyalty. Moreover, the adoption of SST increased customer loyalty but did not increase service quality or customer satisfaction. The study’s results suggest that the focus when adopting SST should be on empowering consumers, which should also be incorporated into managing customer satisfaction.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124188535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.1177/10963480231182965
Limei Cao, Qi Yang
In hospitality and tourism research, cutting-edge technologies (CETs) are receiving growing attention. However, most reviews on CETs focus on specific types of CETs and are devoid of theories focusing on the stakeholders–CETs interaction. Consequently, a comprehensive review and an integrated theoretical framework from an interaction perspective is necessary. To address this gap, we conducted a bibliometric analysis of 554 articles published between 2003 and 2023 to identify three research clusters and key entities of CETs. Moreover, drawing on stimulus-organism-response (SOR) theory and media equation theory, we built a new integrated theoretical framework for understanding the stakeholders’ interaction with the CETs. The focus of this new framework centers on how CETs’ representations and CETs’ types directly and indirectly interact to affect stakeholders’ outcomes. This study represents the first attempt to combine bibliometric and qualitative analysis, contributing to a forward-thinking review and theoretical building that accelerates and enhances research in CETs.
{"title":"Interaction With Cutting-Edge Technologies: A Bibliometric Analysis and a Theoretical Framework","authors":"Limei Cao, Qi Yang","doi":"10.1177/10963480231182965","DOIUrl":"https://doi.org/10.1177/10963480231182965","url":null,"abstract":"In hospitality and tourism research, cutting-edge technologies (CETs) are receiving growing attention. However, most reviews on CETs focus on specific types of CETs and are devoid of theories focusing on the stakeholders–CETs interaction. Consequently, a comprehensive review and an integrated theoretical framework from an interaction perspective is necessary. To address this gap, we conducted a bibliometric analysis of 554 articles published between 2003 and 2023 to identify three research clusters and key entities of CETs. Moreover, drawing on stimulus-organism-response (SOR) theory and media equation theory, we built a new integrated theoretical framework for understanding the stakeholders’ interaction with the CETs. The focus of this new framework centers on how CETs’ representations and CETs’ types directly and indirectly interact to affect stakeholders’ outcomes. This study represents the first attempt to combine bibliometric and qualitative analysis, contributing to a forward-thinking review and theoretical building that accelerates and enhances research in CETs.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124430938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.1177/10963480231182990
H. Kuokkanen, William Sun
Within hospitality research, corporate social responsibility (CSR) has attracted plenty of interest, but few studies have investigated a strategic approach to CSR management. Strategic CSR assumes that by systematic investment in responsibility that matches customer demand, a business can earn additional profit while fulfilling societal expectations. However, the details of how such systematic management can be achieved are missing. This leaves the business case for customer-focused, strategic CSR largely conceptual, and offers little advice to hospitality managers wishing to pursue such a strategy. To fill these gaps, our study investigated guest willingness to pay for initiatives that were selected based on a model of strategic CSR management that incorporates key aspects of customer behavior. The results provide empirical evidence on how strategic CSR management can contribute to financial performance and support the need for understanding the guest comprehensively during the strategy development process to achieve the gains.
{"title":"Willingness to Pay for Corporate Social Responsibility (CSR): Does Strategic CSR Management Matter?","authors":"H. Kuokkanen, William Sun","doi":"10.1177/10963480231182990","DOIUrl":"https://doi.org/10.1177/10963480231182990","url":null,"abstract":"Within hospitality research, corporate social responsibility (CSR) has attracted plenty of interest, but few studies have investigated a strategic approach to CSR management. Strategic CSR assumes that by systematic investment in responsibility that matches customer demand, a business can earn additional profit while fulfilling societal expectations. However, the details of how such systematic management can be achieved are missing. This leaves the business case for customer-focused, strategic CSR largely conceptual, and offers little advice to hospitality managers wishing to pursue such a strategy. To fill these gaps, our study investigated guest willingness to pay for initiatives that were selected based on a model of strategic CSR management that incorporates key aspects of customer behavior. The results provide empirical evidence on how strategic CSR management can contribute to financial performance and support the need for understanding the guest comprehensively during the strategy development process to achieve the gains.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"2010 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132575586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-26DOI: 10.1177/10963480231182980
L. Wu, Alei Fan, Peihao Wang
The uprise of responsible consumption is provoking hospitality and tourism businesses to adopt responsible practices such as repurposed servicescape design. Against this practical background, the current research examines the effects of repurposed design (vs. no repurposed design) on customer inspiration and repurchase intention. Study 1 shows that, when applied to the functional (not aesthetic) aspect of the servicescape, repurposed design (vs. no repurposed design) will render significantly higher levels of customer inspiration and repurchase intention toward the business. Study 2 results indicate that the functional servicescape bounded effect of repurposed design (vs. no repurposed design) applies only when the design source was supplier (not employee). Moderated mediation analysis further demonstrates that such conditional effects of repurposed design (vs. no repurposed design) are driven by the psychological mechanism via substantive CSR engagement attribution. Findings from this pioneering research provide important theoretical and practical contributions for CSR, sustainability, and responsible consumption.
{"title":"How Inspiring! The Impact of Repurposed Design on Customer Inspiration and Repurchase Intention","authors":"L. Wu, Alei Fan, Peihao Wang","doi":"10.1177/10963480231182980","DOIUrl":"https://doi.org/10.1177/10963480231182980","url":null,"abstract":"The uprise of responsible consumption is provoking hospitality and tourism businesses to adopt responsible practices such as repurposed servicescape design. Against this practical background, the current research examines the effects of repurposed design (vs. no repurposed design) on customer inspiration and repurchase intention. Study 1 shows that, when applied to the functional (not aesthetic) aspect of the servicescape, repurposed design (vs. no repurposed design) will render significantly higher levels of customer inspiration and repurchase intention toward the business. Study 2 results indicate that the functional servicescape bounded effect of repurposed design (vs. no repurposed design) applies only when the design source was supplier (not employee). Moderated mediation analysis further demonstrates that such conditional effects of repurposed design (vs. no repurposed design) are driven by the psychological mechanism via substantive CSR engagement attribution. Findings from this pioneering research provide important theoretical and practical contributions for CSR, sustainability, and responsible consumption.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116437119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-23DOI: 10.1177/10963480231180938
Miju Choi, Youngjoon Choi, Hwabong Lee
Despite the growing role of virtual influencers in the tourism and hospitality business, there is a lack of research on Gen Z travelers’ trust in Instagram marketplace and virtual influencers. Thus, this study applied trust transfer theory to explore how Gen Z travelers’ trust in Instagram marketplace transferred to trust in tour program sellers and purchase intentions. In addition, it examined influencer type (human vs. virtual) and post type (sponsored vs. non-sponsored) as potential moderators of this relationship. A mixed methods approach was adopted that comprised in-depth interviews with Gen Z travelers (Study 1) and three between-subjects experiments (Studies 2–4). Key findings revealed that the interaction effect of high (vs. low) trust in Instagram marketplace and sponsored (vs. non-sponsored) posts resulted in higher trust in sellers when a virtual influencer was deployed than when a human influencer was deployed. In addition, trust in sellers was found to play a significant mediating role in the relationship between Gen Z travelers’ trust in Instagram marketplace and purchase intentions. These findings are pioneering insights into the effects of virtual influencers on Instagram from a marketing perspective.
{"title":"Gen Z Travelers in the Instagram Marketplace: Trust, Influencer Type, Post Type, and Purchase Intention","authors":"Miju Choi, Youngjoon Choi, Hwabong Lee","doi":"10.1177/10963480231180938","DOIUrl":"https://doi.org/10.1177/10963480231180938","url":null,"abstract":"Despite the growing role of virtual influencers in the tourism and hospitality business, there is a lack of research on Gen Z travelers’ trust in Instagram marketplace and virtual influencers. Thus, this study applied trust transfer theory to explore how Gen Z travelers’ trust in Instagram marketplace transferred to trust in tour program sellers and purchase intentions. In addition, it examined influencer type (human vs. virtual) and post type (sponsored vs. non-sponsored) as potential moderators of this relationship. A mixed methods approach was adopted that comprised in-depth interviews with Gen Z travelers (Study 1) and three between-subjects experiments (Studies 2–4). Key findings revealed that the interaction effect of high (vs. low) trust in Instagram marketplace and sponsored (vs. non-sponsored) posts resulted in higher trust in sellers when a virtual influencer was deployed than when a human influencer was deployed. In addition, trust in sellers was found to play a significant mediating role in the relationship between Gen Z travelers’ trust in Instagram marketplace and purchase intentions. These findings are pioneering insights into the effects of virtual influencers on Instagram from a marketing perspective.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125965094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1177/10963480231179995
Cédric Poretti, Adam Aoun, Manisha Singal
This study analyzed the impact of the interplay between fee-oriented strategies and ownership structure on analyst forecast accuracy using a sample of international publicly-listed hospitality firms. Based on 29,019 earnings forecasts made by financial analysts, using Ordinary Least Squares regression (OLS), entropy balancing, and Heckman two-stage models, we documented that, on average, forecasts were more accurate for firms pursuing a fee-oriented strategy. Moreover, the positive effect of fee-oriented strategies on forecast accuracy was stronger for companies with concentrated ownership. We explain our results by the fact that fee-oriented firms enjoyed more stable cash flows and revenue, reducing information asymmetries between a firm’s outsiders and insiders, thus enabling analysts to make more accurate forecasts. This effect was more important for firms with concentrated ownership in particular, as they generally disclosed less information to the capital markets. Our findings should be of great interest to hospitality firms’ owners, managers, and boards of directors.
{"title":"Fee-Oriented Strategies, Ownership Structure and Analyst Forecast Accuracy in the Hospitality Industry","authors":"Cédric Poretti, Adam Aoun, Manisha Singal","doi":"10.1177/10963480231179995","DOIUrl":"https://doi.org/10.1177/10963480231179995","url":null,"abstract":"This study analyzed the impact of the interplay between fee-oriented strategies and ownership structure on analyst forecast accuracy using a sample of international publicly-listed hospitality firms. Based on 29,019 earnings forecasts made by financial analysts, using Ordinary Least Squares regression (OLS), entropy balancing, and Heckman two-stage models, we documented that, on average, forecasts were more accurate for firms pursuing a fee-oriented strategy. Moreover, the positive effect of fee-oriented strategies on forecast accuracy was stronger for companies with concentrated ownership. We explain our results by the fact that fee-oriented firms enjoyed more stable cash flows and revenue, reducing information asymmetries between a firm’s outsiders and insiders, thus enabling analysts to make more accurate forecasts. This effect was more important for firms with concentrated ownership in particular, as they generally disclosed less information to the capital markets. Our findings should be of great interest to hospitality firms’ owners, managers, and boards of directors.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117103223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-11DOI: 10.1177/10963480231179130
Xiao Qian
It is widely acknowledged that sharing travel experiences on social networks is performative. This study investigates the tourist narratives used to communicate travel experiences, which partially reflect their needs and strategies for exchanging relevant information under social performance pressure. An analysis of over 8,000 Instagram datasets revealed that a tourist narrative pattern prevailed on image-based social media platforms, characterized by a role-centric narrative structure and three visual presentation sets. The study identifies key features of the narrative pattern and concludes that tourists seek acceptance within social media communities by providing anticipated content and mediated access to their travel experiences. Furthermore, the study explores the implications of this narrative pattern for tourism marketing, proposing that the prevalent pattern may reinforce destination stereotypes. However, this issue can be mitigated by enhancing tourist engagement through a series of mediated strategies.
{"title":"Textual and Visual Narratives of Travel Experiences on Instagram in a Social Performance Context","authors":"Xiao Qian","doi":"10.1177/10963480231179130","DOIUrl":"https://doi.org/10.1177/10963480231179130","url":null,"abstract":"It is widely acknowledged that sharing travel experiences on social networks is performative. This study investigates the tourist narratives used to communicate travel experiences, which partially reflect their needs and strategies for exchanging relevant information under social performance pressure. An analysis of over 8,000 Instagram datasets revealed that a tourist narrative pattern prevailed on image-based social media platforms, characterized by a role-centric narrative structure and three visual presentation sets. The study identifies key features of the narrative pattern and concludes that tourists seek acceptance within social media communities by providing anticipated content and mediated access to their travel experiences. Furthermore, the study explores the implications of this narrative pattern for tourism marketing, proposing that the prevalent pattern may reinforce destination stereotypes. However, this issue can be mitigated by enhancing tourist engagement through a series of mediated strategies.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125282768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-08DOI: 10.1177/10963480231177846
Eunhye (Olivia) Park, Woohyuk Kim, Sung-Bum Kim
This study identified travelers’ mental states related to key travel attributes at different stages of travel. Specifically, this study addresses three research foci: (1) the major topics discussed by online travel community members regarding European and Asian destinations; (2) the members’ future and past time orientations; and (3) the emotions associated with the topics discussed. To answer our research questions, we conducted topic modeling and language analysis to measure travelers’ temporal orientations (i.e., past and future orientations) and emotional states (i.e., positive and negative sentiments) as expressed on Reddit. We compared comments on the 20 most salient topics related to European and Asian destinations by topic weight, and classified the discussed topics on the basis of topic sentiment and temporal orientation. Our results identify the key travel attributes shared in the online sphere, where online travel community members express varying sentiments toward past and future experiences and events. The findings will benefit diverse travel industry stakeholders as well as researchers interested in online discourses.
{"title":"Mental Time Travel in Online Travel Communities: The Application of Past and Future Time Orientations","authors":"Eunhye (Olivia) Park, Woohyuk Kim, Sung-Bum Kim","doi":"10.1177/10963480231177846","DOIUrl":"https://doi.org/10.1177/10963480231177846","url":null,"abstract":"This study identified travelers’ mental states related to key travel attributes at different stages of travel. Specifically, this study addresses three research foci: (1) the major topics discussed by online travel community members regarding European and Asian destinations; (2) the members’ future and past time orientations; and (3) the emotions associated with the topics discussed. To answer our research questions, we conducted topic modeling and language analysis to measure travelers’ temporal orientations (i.e., past and future orientations) and emotional states (i.e., positive and negative sentiments) as expressed on Reddit. We compared comments on the 20 most salient topics related to European and Asian destinations by topic weight, and classified the discussed topics on the basis of topic sentiment and temporal orientation. Our results identify the key travel attributes shared in the online sphere, where online travel community members express varying sentiments toward past and future experiences and events. The findings will benefit diverse travel industry stakeholders as well as researchers interested in online discourses.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"697 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125077222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：