Research data shows that in the Southeast Asian region, Indonesia is the largest country in terms of the foodservice market with sales figures increasing from 2010-2014. This indicates that even though this trend was followed by the "loss of time" of food service businesses in Indonesia, the food service market still has markets and enthusiasts who are always there. Cafes in the Indonesian food service market increased from a compound year growth rate (CAGR) of 9.4% in sales from 2010 to 2014, reaching US $ 3.6 billion in 2014, and are expected to continue to increase sales value at 9 CAGR, 7% from 2015 to 2019. Sales in café businesses are second in the food service subsector in Indonesia. This explains that there is a large enough market for business opportunities especially when looking at the number of outlets and the number of existing transactions. The development of information technology cannot be separated in the formation of a new concept of business marketing and sales in the form of cafes. This study aims to analyse the impact of innovation as a mediator on cafe business performance and other factors that influence business performance. This study uses Partial L east Square - Structural Equation Modelling (SEM) using SMART PLS 3.0. The results of this study explain that the business performance of cafes in the Central Jakarta area is influenced by Customer Orientation. Furthermore, the café business performance in the Central Jakarta area is influenced by Innovation. The third thing is that innovation is influenced by customer orientation factors. Furthermore, the fourth conclusion is that the business performance of cafes in the Central Jakarta area is influenced by customer orientation which is mediated by the Innovation factor.Keywords: business performance, customer orientation, innovation
{"title":"PERANAN INOVASI SEBAGAI MEDIATOR PADA KINERJA USAHA CAFÉ","authors":"Michael Christian","doi":"10.30813/jpk.v3i1.1555","DOIUrl":"https://doi.org/10.30813/jpk.v3i1.1555","url":null,"abstract":"Research data shows that in the Southeast Asian region, Indonesia is the largest country in terms of the foodservice market with sales figures increasing from 2010-2014. This indicates that even though this trend was followed by the \"loss of time\" of food service businesses in Indonesia, the food service market still has markets and enthusiasts who are always there. Cafes in the Indonesian food service market increased from a compound year growth rate (CAGR) of 9.4% in sales from 2010 to 2014, reaching US $ 3.6 billion in 2014, and are expected to continue to increase sales value at 9 CAGR, 7% from 2015 to 2019. Sales in café businesses are second in the food service subsector in Indonesia. This explains that there is a large enough market for business opportunities especially when looking at the number of outlets and the number of existing transactions. The development of information technology cannot be separated in the formation of a new concept of business marketing and sales in the form of cafes. This study aims to analyse the impact of innovation as a mediator on cafe business performance and other factors that influence business performance. This study uses Partial L east Square - Structural Equation Modelling (SEM) using SMART PLS 3.0. The results of this study explain that the business performance of cafes in the Central Jakarta area is influenced by Customer Orientation. Furthermore, the café business performance in the Central Jakarta area is influenced by Innovation. The third thing is that innovation is influenced by customer orientation factors. Furthermore, the fourth conclusion is that the business performance of cafes in the Central Jakarta area is influenced by customer orientation which is mediated by the Innovation factor.Keywords: business performance, customer orientation, innovation","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128275314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Y. Buana, Isanawikrama Isanawikrama, Edwin Joyo Hutomo, Yohanes Jhony Kurniawan
This research is conceptual thinking according to the approach from a customer-dominant logic (C-D) perspective, this study aims to expand the discussion of value co-creation by providing conceptual insights into value co-creation within the customer's social environment. In the social context in which customers consume together or collectively, research will raise the concept of how to provide recommendations on how services can facilitate value co-creation in a customer-to-customer (C2C) context. Current thinking about value in C-D according to the service management perspective on C2C interactions and social science concepts in consumers, requires a framework that can be proposed for C2C value co-creation as a dynamic, gradual process. Values appear in four different social layers: "classified customers", "social bubbles","temporary communities" and “neo communities”. Later, this research requires further validation using qualitative field-based methods such as participant observation and interviews. Furthermore, this research can contribute by introducing the perspective of value co-creation in C2C, by conceptualizing the social layer in which values will be formed and giving specific propositions to decision makers and managers who are related to the service industry.Keywords: Customer-dominant logic; Customer-to-customer; Shared consumption; Value co-creat
{"title":"KONSEPTUALISASI VALUE CO-CREATION DALAM KONTEKS CUSTOMER TO CUSTOMER","authors":"Y. Buana, Isanawikrama Isanawikrama, Edwin Joyo Hutomo, Yohanes Jhony Kurniawan","doi":"10.30813/jpk.v3i1.1554","DOIUrl":"https://doi.org/10.30813/jpk.v3i1.1554","url":null,"abstract":"This research is conceptual thinking according to the approach from a customer-dominant logic (C-D) perspective, this study aims to expand the discussion of value co-creation by providing conceptual insights into value co-creation within the customer's social environment. In the social context in which customers consume together or collectively, research will raise the concept of how to provide recommendations on how services can facilitate value co-creation in a customer-to-customer (C2C) context. Current thinking about value in C-D according to the service management perspective on C2C interactions and social science concepts in consumers, requires a framework that can be proposed for C2C value co-creation as a dynamic, gradual process. Values appear in four different social layers: \"classified customers\", \"social bubbles\",\"temporary communities\" and “neo communities”. Later, this research requires further validation using qualitative field-based methods such as participant observation and interviews. Furthermore, this research can contribute by introducing the perspective of value co-creation in C2C, by conceptualizing the social layer in which values will be formed and giving specific propositions to decision makers and managers who are related to the service industry.Keywords: Customer-dominant logic; Customer-to-customer; Shared consumption; Value co-creat","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130631065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In general, broadcasting is a part of communication skill that can be gained through commercial agents/workshop or at university. Besides that, directly practice of broadcasting is still rare announced to public. Based on that situation and condition, Communication Department from Bunda Mulia University tries to share the knowledge of broadcasting through empowerment activity to school that applies broadcasting as the major. In this case, the school needs to implementation in studio room but has not provided by facility yet. Therefore, this empowerment activity runs by giving not only oral material, but also the practice of equipments inside TV studio. In brief, the results of this activity can introduce and enable the students of Sekolah Rakyat Ancol 2 (located in North Jakarta) to actualize their roles as news presenter, camera person, switcher, floor director as a whole unity in a broadcasting process. PKM activities are implemented by combining lecture techniques (giving material) and direct practice. During the initial 60 minutes, students are provided with material related to script writing and broadcasting techniques. In order not to appear stiff, the lecture delivered was supported by the seating arrangement of U shape so that participants surrounded the speakers. Then afterwards, for approximately 2 hours, participants practiced individually and in teams. The results of this study in general explain curiosity indeed strongly encourages participants to practice. It is hoped that in the future, PKM activities will be long-term through training / similar programs with more varied topics / themes. Keywords: broadcasting, empowerment, student, folk school
一般来说，广播是沟通技巧的一部分，可以通过商业代理/研讨会或大学获得。除此之外，直接转播的做法还很少向公众公布。基于这种情况和条件，本达穆里亚大学传播系试图通过赋权活动，将广播知识分享给以广播为专业的学校。在这种情况下，学校需要在工作室实施，但尚未提供设施。因此，这次的赋能活动除了给予口头材料外，还会给予电视演播室内部设备的实践。简而言之，这个活动的结果可以介绍并使Sekolah Rakyat Ancol 2(位于雅加达北部)的学生在广播过程中作为一个整体实现他们的角色，如新闻主持人，摄像师，切换员，现场主任。PKM活动通过授课技术(提供材料)和直接实践相结合来实施。在最初的60分钟里，学生们将学习与剧本写作和广播技巧有关的材料。为了不显得呆板，讲课时采用了“U”型的座位安排，让听众围在演讲者周围。然后，大约2个小时，参与者单独或小组练习。这项研究的结果总体上解释了好奇心确实强烈地鼓励参与者去练习。希望在未来，PKM活动将通过培训或类似的项目，更多样化的主题/主题来长期开展。关键词:广播、赋权、学生、民间学校
{"title":"“MENJADI PENYIAR CILIK” (KEGIATAN PEMBERDAYAAN BAGI SISWA SEKOLAH RAKYAT ANCOL 2)","authors":"Lasmery Rosentauly Maissalinya Girsang","doi":"10.30813/jpk.v3i1.1553","DOIUrl":"https://doi.org/10.30813/jpk.v3i1.1553","url":null,"abstract":"In general, broadcasting is a part of communication skill that can be gained through commercial agents/workshop or at university. Besides that, directly practice of broadcasting is still rare announced to public. Based on that situation and condition, Communication Department from Bunda Mulia University tries to share the knowledge of broadcasting through empowerment activity to school that applies broadcasting as the major. In this case, the school needs to implementation in studio room but has not provided by facility yet. Therefore, this empowerment activity runs by giving not only oral material, but also the practice of equipments inside TV studio. In brief, the results of this activity can introduce and enable the students of Sekolah Rakyat Ancol 2 (located in North Jakarta) to actualize their roles as news presenter, camera person, switcher, floor director as a whole unity in a broadcasting process. PKM activities are implemented by combining lecture techniques (giving material) and direct practice. During the initial 60 minutes, students are provided with material related to script writing and broadcasting techniques. In order not to appear stiff, the lecture delivered was supported by the seating arrangement of U shape so that participants surrounded the speakers. Then afterwards, for approximately 2 hours, participants practiced individually and in teams. The results of this study in general explain curiosity indeed strongly encourages participants to practice. It is hoped that in the future, PKM activities will be long-term through training / similar programs with more varied topics / themes. Keywords: broadcasting, empowerment, student, folk school","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133483991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This community empowerment activity is in the form of training on the socialization of Reading Literacy to Students in Sawarna Beach, Lebak banten. The purpose of this training the students and school-aged children have the ability to read and become accustomed to reading. This training activity was held on February 13, 2018 in Sawarna Village, Lebak Banten. This activity is followed by students who are domiciled in the village. The participants have not fully read the habit either at home or at school. The lack of facilities for children's story books owned by schools and at home. Children or Students Kindergarten requires motivation and inspiration about activities and reading habits or reading literacy. Keywords : Reading Literacy, Kids, Empowerment Activity
{"title":"LITERASI MEMBACA ANAK-ANAK DI PESISIR PANTAI SAWARNA, LEBAK BANTEN","authors":"Suraya Suraya, Agustina Zubair, Diah Wardhani","doi":"10.30813/jpk.v3i1.1556","DOIUrl":"https://doi.org/10.30813/jpk.v3i1.1556","url":null,"abstract":"This community empowerment activity is in the form of training on the socialization of Reading Literacy to Students in Sawarna Beach, Lebak banten. The purpose of this training the students and school-aged children have the ability to read and become accustomed to reading. This training activity was held on February 13, 2018 in Sawarna Village, Lebak Banten. This activity is followed by students who are domiciled in the village. The participants have not fully read the habit either at home or at school. The lack of facilities for children's story books owned by schools and at home. Children or Students Kindergarten requires motivation and inspiration about activities and reading habits or reading literacy. Keywords : Reading Literacy, Kids, Empowerment Activity","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115710293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Corruption is the most latent crime, because it is pattern tends to be collective and is massive. Now the complexity and level has reached a worrying stage, so it needs the attention of various parties to deal with it. In addition to the Corruption Eradication Commission (KPK), of course the participation of interdisciplinary academician needs to contribute quality thinking to provide solutions to one of the major problems in Indonesia. Therefore, the KPK took the initiative to organize the dissemination of selected research results in the Jurnal Integritas in a scientific seminar while supporting the implementation of The 3rd Anti-Corruption Summit or abbreviated as ACS 2018 in Makassar. This is intended as a strategic step in consolidating the anti-corruption movement based on academician.
{"title":"KONSOLIDASI GERAKAN ANTI KORUPSI BERBASIS AKADEMISI MELALUI JURNAL INTEGRITAS DAN ACS 2018","authors":"R. Marta","doi":"10.30813/jpk.v3i1.1551","DOIUrl":"https://doi.org/10.30813/jpk.v3i1.1551","url":null,"abstract":"<p><em>Corruption is the most latent crime, because </em><em>it is</em><em> pattern tends to be collective and is massive. Now the complexity and level has reached a worrying stage, so it needs the attention of various parties to deal with it. In addition to the Corruption Eradication Commission (KPK), of course the participation of interdisciplinary academic</em><em>ian</em><em> needs to contribute quality thinking to </em><em>provide solutions to </em><em>one of the major problems </em><em>in </em><em>Indonesia. Therefore, the KPK took the initiative to organize the dissemination of selected research results in the Jurnal</em><em> Integritas</em><em> in a scientific seminar while supporting the implementation of The 3rd Anti-Corruption Summit or abbreviated as ACS 2018 in Makassar. This is intended as a strategic step in consolidating the anti-corruption movement based on academic</em><em>ian</em><em>.</em></p><p><strong><em> </em></strong></p><p><strong><em>Keywords: </em></strong><em> </em><em>Academician, ACS 2018, Corruption Eradication, Jurnal Integritas</em></p>","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129881290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was conducted to find out whether there were influences of E-Service Quality factors on student satisfaction. The objects of research in this study were the Active Students of Kalbis Institute in 2017, IT Department with 35 people. The variable used in this study is E-Service Quality and Student Satisfaction, the E-Service Quality variable is denoted as X variable, while the Student Satisfaction variable is denoted as variable Y. The data obtained was analyzed using multiple linear regression. The results of the study show that Responsiveness, Contact, Efficiency, System Availability, and Privacy have no partial significant effect on student satisfaction, while the Compensation and Fullfilment variables have a partially significant effect on student satisfaction. Based on the results of the F test, it can be seen that simultaneously Contact, Efficiency, System Availability, Fullfillment, and Privacy have a significant effect on student satisfaction. According to the author's observation, Kalbisphere faces several problems, therefore it is necessary to improve the quality of Kalbisphere so that students feel more satisfied with the future Kalbisphere services. Keywords : E-Service Quality, Student satisfaction, Kalbisphere
本研究旨在探讨电子服务品质因素对学生满意度的影响。本研究的研究对象为卡尔比斯学院2017级IT系活跃学生，共35人。本研究使用的变量为E-Service Quality and Student Satisfaction，其中E-Service Quality变量记为X变量，Student Satisfaction变量记为y变量。所得数据采用多元线性回归分析。研究结果表明，响应性、接触、效率、系统可用性和隐私对学生满意度没有部分显著影响，而补偿和履行变量对学生满意度有部分显著影响。从F检验的结果可以看出，Contact、Efficiency、System Availability、fulfillment和Privacy同时对学生满意度有显著的影响。根据笔者的观察，Kalbisphere面临着几个问题，因此有必要提高Kalbisphere的质量，让学生对Kalbisphere未来的服务更满意。关键词:电子服务质量，学生满意度，Kalbisphere
{"title":"Analisis Faktor-Faktor E-Service Quality Kalbisphere pada Kepuasan Mahasiswa Kalbis Institute","authors":"Fransiscus Amonio Halawa, Fabianus Fensi","doi":"10.30813/jpk.v3i1.1552","DOIUrl":"https://doi.org/10.30813/jpk.v3i1.1552","url":null,"abstract":"This research was conducted to find out whether there were influences of E-Service Quality factors on student satisfaction. The objects of research in this study were the Active Students of Kalbis Institute in 2017, IT Department with 35 people. The variable used in this study is E-Service Quality and Student Satisfaction, the E-Service Quality variable is denoted as X variable, while the Student Satisfaction variable is denoted as variable Y. The data obtained was analyzed using multiple linear regression. The results of the study show that Responsiveness, Contact, Efficiency, System Availability, and Privacy have no partial significant effect on student satisfaction, while the Compensation and Fullfilment variables have a partially significant effect on student satisfaction. Based on the results of the F test, it can be seen that simultaneously Contact, Efficiency, System Availability, Fullfillment, and Privacy have a significant effect on student satisfaction. According to the author's observation, Kalbisphere faces several problems, therefore it is necessary to improve the quality of Kalbisphere so that students feel more satisfied with the future Kalbisphere services. Keywords : E-Service Quality, Student satisfaction, Kalbisphere","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"15 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133574656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to get a picture of the DPR moderating both partially and simultant on the Effect of DER, ROA, Firm Size on PER. The research approach used is a quantitative research approach. This type of research is documentation research while the nature of research is quantitative correlative. The target population of the study is the Manufacture Sector Sub Sector Consumer Goods Company in the Indonesia Stock Exchange, which amounted to 38 (thirty eight) issuers. While the sampling collection technique is a non-probability-purposive sampling so that the number of sample research targets is four issuers. The data analysis techniques applied include: 1. Descriptive Statistic Analysis; 2. Partial Regression Analysis; 3. Multiple Regression Analysis; and 4. Moderate Regression Analysis Model. the results of hypothesis testing through the t test, show that partially. DPR is able to moderate the influence of DER, ROA, Firm Size on PER. Whereas from the F test shows that simultant, the DPR is able to moderate the Effect of DER, ROA and Firm Size on PER. In this case, DER is a dominant and significant dominant predictor of PER. Keyword: Dividend Payout Ratio, Price Earning Ratio.
{"title":"PENGARUH FIRM SIZE, CURRENT RATIO, PROFITABILITAS, DAN HUTANG HARGA SAHAM DENGAN DEVIDEN SEBAGAI MODERATING VARIABEL","authors":"Siti Khuswatun Khasanah","doi":"10.30813/jpk.v3i1.1550","DOIUrl":"https://doi.org/10.30813/jpk.v3i1.1550","url":null,"abstract":"The purpose of this study is to get a picture of the DPR moderating both partially and simultant on the Effect of DER, ROA, Firm Size on PER. The research approach used is a quantitative research approach. This type of research is documentation research while the nature of research is quantitative correlative. The target population of the study is the Manufacture Sector Sub Sector Consumer Goods Company in the Indonesia Stock Exchange, which amounted to 38 (thirty eight) issuers. While the sampling collection technique is a non-probability-purposive sampling so that the number of sample research targets is four issuers. The data analysis techniques applied include: 1. Descriptive Statistic Analysis; 2. Partial Regression Analysis; 3. Multiple Regression Analysis; and 4. Moderate Regression Analysis Model. the results of hypothesis testing through the t test, show that partially. DPR is able to moderate the influence of DER, ROA, Firm Size on PER. Whereas from the F test shows that simultant, the DPR is able to moderate the Effect of DER, ROA and Firm Size on PER. In this case, DER is a dominant and significant dominant predictor of PER. Keyword: Dividend Payout Ratio, Price Earning Ratio.","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125488659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The focus of RPTRA's activities reflects services for children and community services to become a community center that functions as a center of interaction and is used by all elements of society from various age groups. This research is an advanced stage of previous research on the relationship of RPTRA managers. The communication network that is built into the use of the RPTRA can be utilized for the development of institutional components that are socio-economic. By using Max Webber's instrumental rationality approach, this study can identify the social changes that have been formed. This study will provide a description relating to changes in knowledge, attitudes and actions of the people who use RPTRA. Changes that arise from individual RPTRA users (mothers) are driven by actions based on value orientation. Their actions involved in activities at RPTRA were not driven by instrumental orientation (to obtain economic benefits) or traditional orientation (because of tradition - driven by the authority structure) In general it can be concluded that RPTRA was able to take a good role. RPTRA is not a material space that distributes materials / materials to make a transformation of the social structure of society (change in social action). The results of the study indicate the formation of rationality in the use of RPTRA if it is associated with user social actions and program activities that put RPTRA as a center in building social relations for their local communities and social change. Keywords: RPTRA, communication network, social change, social actions.
{"title":"TRANSFORMASI STRUKTUR SOSIAL DALAM PEMANFAATAN RPTRA DHARMA SUCI JAKARTA UTARA","authors":"Sugeng Wahjudi","doi":"10.30813/jpk.v3i1.1547","DOIUrl":"https://doi.org/10.30813/jpk.v3i1.1547","url":null,"abstract":"The focus of RPTRA's activities reflects services for children and community services to become a community center that functions as a center of interaction and is used by all elements of society from various age groups. This research is an advanced stage of previous research on the relationship of RPTRA managers. The communication network that is built into the use of the RPTRA can be utilized for the development of institutional components that are socio-economic. By using Max Webber's instrumental rationality approach, this study can identify the social changes that have been formed. This study will provide a description relating to changes in knowledge, attitudes and actions of the people who use RPTRA. Changes that arise from individual RPTRA users (mothers) are driven by actions based on value orientation. Their actions involved in activities at RPTRA were not driven by instrumental orientation (to obtain economic benefits) or traditional orientation (because of tradition - driven by the authority structure) In general it can be concluded that RPTRA was able to take a good role. RPTRA is not a material space that distributes materials / materials to make a transformation of the social structure of society (change in social action). The results of the study indicate the formation of rationality in the use of RPTRA if it is associated with user social actions and program activities that put RPTRA as a center in building social relations for their local communities and social change. Keywords: RPTRA, communication network, social change, social actions.","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128822135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The digital era is carrying information and can be accessed anyone through smartphone in the hands. Hoax is one of the big problem which is often divisive among community. Hence, the importance of media literation for residents so as to have the ability apply thought critical of the mass media and doing so can raise awareness and responsibiloties as citizens.
This society’s empowerment activity involving the writer takes place at RPTRA Dharma Suci. The reason choosing women is to become a gate keeper who will filter the news for the children. With the collaboration between presentation and study case, women are expected to distinguish the right information or not.
{"title":"LITERASI MEDIA BAGI KAUM IBU DI RPTRA DHARMA SUCI","authors":"Virgitta Septyana","doi":"10.30813/jpk.v2i2.1365","DOIUrl":"https://doi.org/10.30813/jpk.v2i2.1365","url":null,"abstract":"<p align=\"center\"><strong><em>ABSTRACT </em></strong></p><p align=\"center\"><strong><em> </em></strong></p><p><em>The digital era is carrying information and can be accessed anyone through smartphone in the hands. Hoax is one of the big problem which is often divisive among community. Hence, the importance of media literation for residents so as to have the ability apply thought critical of the mass media and doing so can raise awareness and responsibiloties as citizens.</em></p><p><em>This society’s empowerment activity involving the writer takes place at RPTRA Dharma Suci. The reason choosing women is to become a gate keeper who will filter the news for the children. With the collaboration between presentation and study case, women are expected to distinguish the right information or not.</em></p><p><em> </em></p><strong><em>Keywords: Media Literation, News, Gate Keeper</em></strong>","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130193244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Bawono, Isanawikrama Isanawikrama, Kusumah Arif, Y. Kurniawan
ABSTRACT E-Commerce is electronic commerce related to the activity of buying, selling, marketing of goods or services by utilizing internet communication network as a form of future trading.. The purpose of this research is (1) To know the influence of consumer behavior toward online purchasing decision on E Commerce Site, (2) to know the influence of brand image to online purchasing decision on E Commerce Site, (3) to know the influence of promotion to online purchasing decision at E-Commerce Sites XYZ. The method used in this study is a quantitative research method and use if the data SPSS Version 24.00. Populations and samples (questionnaires) in this study were 97 valid questionnaires. Questionnaire materials include: Functional Image (image seen from product function), Affective Image (image seen from attitudes toward brand), and Reputation (image seen from reputation of brand) disseminated to E Commerce Site XYZ user in Jakarta. this is: Based on the results of research and discussion, it can be concluded as follows: (1) Partially, the dimensions of Consumer Behavior have a significant and positive effect on Purchase Decision at E-Commerce Sites XYZ received with a significance value of 0.618, (2) Partially, image has a significant and positive effect on Purchasing Decision at E Commerce Site XYZ received with a significance value of 0.323, (3) Partially, the promotion dimension has a significant and positive effect on Purchase Decision at E Commerce Sites received with a significance value of 0.765. Keywords: Consumer Behaviour, Brand Image, Promotion and Online Purchasing Decision.
{"title":"PENGARUH PERILAKU KONSUMEN, BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA SITUS BELANJA ONLINE (Studi Kasus pada Situs Belanja Online XYZ)","authors":"A. Bawono, Isanawikrama Isanawikrama, Kusumah Arif, Y. Kurniawan","doi":"10.30813/jpk.v2i2.1366","DOIUrl":"https://doi.org/10.30813/jpk.v2i2.1366","url":null,"abstract":"ABSTRACT E-Commerce is electronic commerce related to the activity of buying, selling, marketing of goods or services by utilizing internet communication network as a form of future trading.. The purpose of this research is (1) To know the influence of consumer behavior toward online purchasing decision on E Commerce Site, (2) to know the influence of brand image to online purchasing decision on E Commerce Site, (3) to know the influence of promotion to online purchasing decision at E-Commerce Sites XYZ. The method used in this study is a quantitative research method and use if the data SPSS Version 24.00. Populations and samples (questionnaires) in this study were 97 valid questionnaires. Questionnaire materials include: Functional Image (image seen from product function), Affective Image (image seen from attitudes toward brand), and Reputation (image seen from reputation of brand) disseminated to E Commerce Site XYZ user in Jakarta. this is: Based on the results of research and discussion, it can be concluded as follows: (1) Partially, the dimensions of Consumer Behavior have a significant and positive effect on Purchase Decision at E-Commerce Sites XYZ received with a significance value of 0.618, (2) Partially, image has a significant and positive effect on Purchasing Decision at E Commerce Site XYZ received with a significance value of 0.323, (3) Partially, the promotion dimension has a significant and positive effect on Purchase Decision at E Commerce Sites received with a significance value of 0.765. Keywords: Consumer Behaviour, Brand Image, Promotion and Online Purchasing Decision.","PeriodicalId":370293,"journal":{"name":"Jurnal Pengabdian dan Kewirausahaan","volume":"500 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122362674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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