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DETERMINAN KINERJA USAHA KECIL MENENGAH PADA PUSAT PERBELANJAAN DI JAKARTA UTARA 雅加达北部购物中心中的中小型企业绩效确定
Pub Date : 2018-11-08 DOI: 10.30813/jpk.v2i2.1361
Michael Christian
ABSTRACTIn 2016 the contribution of Gross Domestic Product (GDP) of the Creative Economy sector to the total national economy was almost eight percent. This explains that the Creative Economy continues to provide significant improvements. One sub-sector contained in the Creative Economy is the contribution of fashion which contributes to eighteen percent or is in the top 3 subsectors of the largest contributor to the Creative Economy sector. This study aims to analyze the determinants of the performance factors of fashion businesses in one of the fashion shopping centers in Jakarta. The number of respondents in this study were 144 people. This research model is a Structural Equation Modeling using SMART PLS 3.0. This study explains that the performance of fashion businesses in one of the fashion shopping centers in Jakarta is influenced by market orientation factors, entrepreneurial orientation, business marketing capabilities. In addition, the business performance is also influenced by market orientation factors and factors of entrepreneurial orientation with entrepreneurial skills as mediation. This research also explains that the ability to market by entrepreneurs is influenced by factors of market orientation and entrepreneurial orientation. Dealing with market opportunities and competitor strategies and creating superior strategies such as creating a more attractive boutique layout can be a competitive advantage.Keywords: business performance, market orientation, entrepreneurship, fashion
2016年,创意经济部门的国内生产总值(GDP)对国民经济总量的贡献接近8%。这解释了为什么创意经济继续提供显著的改善。创意经济中包含的一个子行业是时尚业,它的贡献占18%,是对创意经济贡献最大的三个子行业之一。本研究旨在分析雅加达某时尚购物中心的时尚商业绩效因素的决定因素。本次研究的调查对象为144人。本研究模型采用SMART PLS 3.0进行结构方程建模。本研究解释雅加达某时尚购物中心的时尚企业绩效受市场导向因素、创业导向、企业营销能力的影响。此外,以创业技能为中介的市场导向因素和创业导向因素对企业绩效也有影响。本研究还解释了企业家营销能力受到市场导向和创业导向因素的影响。处理市场机会和竞争对手的战略,创造更优越的战略,如创造一个更有吸引力的精品布局,可以是一个竞争优势。关键词:经营绩效,市场导向,创业精神,时尚
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引用次数: 0
PROGRAM PEMBENTUKAN DAN PENGEMBANGAN WIRAUSAHA BERBASIS ICT DI FAKULTAS SAINS DAN TEKNOLOGI (FST), UNIVERSITAS AL AZHAR INDONESIA (UAI) 以信息通信技术学院(FST)为基础的企业家开发计划(UAI)
Pub Date : 2018-11-08 DOI: 10.30813/jpk.v2i2.1360
N. Parwati, Widya Nurcahayanty Tanjung, Riri Safitri, Dwi Astharini
ABSTRACTEntrepreneurship initiating and development program as a supporter of university programs as an enterprising university is designed to produce new entrepreneurs from FST UAI students and alumni. The activity plan starts from initial mapping, training, strengthening and launching. Preliminary Mapping takes SWOT measurements to map current tenants' strengths and weaknesses, to maximize opportunities and minimize threats that also accompany them. Followed by the trainings in seven parts, namely, business planning, financial planning, marketing management, E-Commerce, product development, Branding, IPR, and Muslimpreneur. Strengthening Phase 1 is the FGD regarding improvements and innovations, expansion and diversification, efficiency and utilization. In strengthening phase 2 there was discussion of real problems faced by tenants. The activity ended with the launch of 6 new ICT-based entrepreneurs per year and the publication of results. Keywords: entrepreneur, syariah, ICT, UAI
摘要创业型大学作为大学项目的支持者,其创业启动和发展项目旨在从FST UAI的学生和校友中培养新的企业家。活动计划从前期策划、培训、强化、启动开始。初步映射采用SWOT测量来绘制当前租户的优势和劣势,以最大限度地利用机会并最大限度地减少随之而来的威胁。接下来是商业规划、财务规划、营销管理、电子商务、产品开发、品牌推广、知识产权、穆斯林企业家等七个部分的培训。加强第一阶段是关于改进和创新、扩大和多样化、效率和利用的烟气脱硫。在加强第2阶段时,讨论了租户面临的实际问题。该活动以每年推出6名基于信息通信技术的新企业家并公布结果而告终。关键词:企业家,伊斯兰教,ICT, ai
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引用次数: 0
PELUANG BISNIS ONLINE SITUS VOUCHER DISKON 在线商务机会折扣网站
Pub Date : 2018-11-08 DOI: 10.30813/jpk.v2i2.1362
Fransiscus Amonio Halawa
ABSTRACT Discount voucher / voucher sites are one part of e-commerce. Rampant discount sites in Indonesia, a separate phenomenon, especially in terms of the development of Internet-based commerce (e-commerce). Discount voucher sites are sites or mobile apps that market advertisements about promos and discounts being held by companies into the world of the internet so that the spread becomes more widespread. With a discount voucher site, companies can advertise their promotions and discounts to the internet. The methodology of data collection is done by observation, namely: direct observation on various voucher and discount voucher sites in Indonesia and with Library Studies, reading books, articles and sites that can assist in the analysis. For marketing strategy done with Organic Marketing, that is by using SEO (Search Engine Optimization) Hash Tags, Meta Tags, Achor Links that must be applied into the website, outside of the side of the website, organic marketing can also be done by way of broadcasting and social media press. For offline marketing channels, discount voucher sites can be made by distributing flyers to public places, such as malls, to inform the public that there is a discount voucher Site presence that they can download using a smartphone. Business analysis is carried out by assessing business feasibility studies in terms of financial aspects. Based on the calculation of investment feasibility study, by using the method of payback period, net present value, internal rate of return, and profability  index, it can be concluded that discount voucher sites deserve to be a business opportunity. Keywords : E-commerce, Discount Vouchers, Investment Feasibility Study
折扣券/优惠券网站是电子商务的一个组成部分。猖獗的折扣网站在印度尼西亚是一个单独的现象,特别是在发展基于互联网的商务(电子商务)方面。折扣券网站是将公司举办的促销和折扣广告推向互联网世界的网站或移动应用程序,以便传播得更广泛。有了折扣券网站,公司可以在互联网上宣传他们的促销和折扣。数据收集的方法是通过观察来完成的,即:直接观察印度尼西亚的各种代金券和折扣代金券网站,并与图书馆研究一起,阅读有助于分析的书籍、文章和网站。对于使用有机营销完成的营销策略,即使用SEO(搜索引擎优化)哈希标签,元标签,Achor链接,这些必须应用于网站,在网站之外,有机营销也可以通过广播和社交媒体新闻的方式完成。对于线下营销渠道,可以在商场等公共场所发放传单,让市民使用智能手机下载优惠券网站,从而建立折扣券网站。业务分析是通过在财务方面评估业务可行性研究来进行的。在投资可行性研究计算的基础上,运用投资回收期、净现值、内部收益率、盈利指标等方法,得出折扣券网站值得成为一个商业机会的结论。关键词:电子商务,折扣券,投资可行性研究
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引用次数: 0
FAKTOR-FAKTOR YANG MEMENGARUHI GETOK TULAR PADA USAHA RESTORAN WARALABA DI JAKARTA 影响雅加达连锁餐厅营业额的因素
Pub Date : 2018-05-31 DOI: 10.30813/jpk.v2i1.1130
Glisina Dwinoor Rembulan
In 2017 the number of franchise turnover in Indonesia reached 200 trillion rupiah with a composition of 65% contributed by foreign franchises and 35% came from local franchises. The food and beverage industry sector also contributes 80 percent of the total franchise turnover in Indonesia. Based on data from the Ministry of Tourism of Indonesia, restaurant businesses with medium and large scale increased in number even though based on the percentage of growth slowed down. From 2008-2011 the restaurant business experienced an increase of 600 units of restaurants. This explains that restaurant businesses, especially food and beverages, have a high appeal to people's consumption choices. Various factors of attraction and weakness of a franchise restaurant is not uncommon to be a discussion and recommendation of the community either directly or online media. This study aims to measure whether influenza is influenced by the quality of food, the quality of restaurant officers, and the appearance of the restaurant. This study used multiple regression and SPSS 24 to analyze the data. The result of this research explains that partially word of mouth is not influenced by the quality of food, the quality of the restaurant officer, and the appearance of the restaurant. Simultaneously, these factors have an effect on the word of mouth. The use and socialization of the voting system and comments on the factors in this study can help the restaurant franchise business in the formation and dissemination of public spirits. Keywords: Restaurant, franchise, word of mouth 
2017年,印尼特许经营营业额达到200万亿印尼盾,其中65%来自外国特许经营,35%来自当地特许经营。食品和饮料行业也贡献了印尼特许经营总额的80%。根据印尼旅游部的数据,中大型餐饮企业的数量有所增加,尽管增长率有所放缓。从2008年到2011年,餐厅业务增加了600家餐厅。这就解释了餐饮业,尤其是食品和饮料,对人们的消费选择有很高的吸引力。特许经营餐厅的各种吸引和劣势因素,无论是直接的还是网络媒体的讨论和推荐都是屡见不鲜的。本研究旨在衡量流感是否受到食物质量、餐厅管理人员素质和餐厅外观的影响。本研究采用多元回归和SPSS 24对数据进行分析。本研究的结果解释了部分口碑不受食物质量、餐厅管理人员素质和餐厅外观的影响。同时,这些因素对口碑也有影响。通过对投票制度的使用和社会化以及评论的因素进行研究,可以帮助餐饮特许经营中公共精神的形成和传播。关键词:餐厅,特许经营,口碑
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引用次数: 4
PENGARUH KONSEP KAIZEN (5S) TERHADAP PENINGKATAN DAYA SAING USAHA KECIL DAN MENENGAH (UKM)
Pub Date : 2018-05-31 DOI: 10.30813/jpk.v2i1.1132
N. S., Catarina Cori Pradnya Paramita
This study looks at the phenomenon of the sector of Small and Medium Enterprises (SMEs) have a very strategic and important role that can be reviewed from various aspects. It takes the right concept to improve SMEs by implementing the Kaizen Concept (5s) which is a concept already used by big companies. This research is conducted to know the effect of Kaizen Concept on Improving Competitiveness of SMEs. The study used primary data with the dissemination of research questionnaires. Respondents of this research are all SMEs in North Jakarta. The results of this study explain that Aspect Seiri (compact) (X1) has a significant influence on Competitiveness of SMEs (Y). Seiton (Rapi) (X2) has a significant effect on the competitiveness of SMEs in North Jakarta, Seiso Aspect (Resik) (X3) has a significant effect on SME Competitiveness (Y) in North Jakarta. Respondents perceive Seiso (Resik) that belongs quite high. Seiso contribution (Resik) to SME's Competitiveness is explained by 35.7%. Seiketsu aspect (Rawat) (X4) gives a significant influence to SME Competitiveness (Y) in North Jakarta. This means that the better Seiketsu (Rawat) (X4) it will be good also Competitiveness of SMEs (Y) in North Jakarta. The Shitsuke (Rajin) aspect is not significant in influencing the Competitiveness of SMEs in North Jakarta. Simultaneously, Seiri variables, Seiton (Rapi), Seiso (Resik), Seiketsu (Rawat), Shitsuke (Rajin), show a positive and significant impact on SME Competitiveness. Keywords: Kaizen (5s), Competitiveness, Small and Medium Enterprises (SMEs)
本研究着眼于中小企业(SMEs)现象部门具有非常战略性和重要的作用,可以从多个方面加以检讨。通过实施大公司已经使用的改善概念(5s)来改善中小企业需要正确的概念。本研究旨在了解改善理念对中小企业竞争力提升的作用。本研究使用了原始数据,并发放了调查问卷。本研究的调查对象均为雅加达北部的中小企业。本研究的结果解释了Aspect Seiri (compact) (X1)对中小企业竞争力(Y)有显著影响,Seiton (Rapi) (X2)对北雅加达中小企业竞争力有显著影响,Seiso Aspect (Resik) (X3)对北雅加达中小企业竞争力(Y)有显著影响。受访者认为Seiso (Resik)的归属相当高。Seiso对中小企业竞争力的贡献(Resik)占35.7%。Seiketsu方面(Rawat) (X4)对北雅加达中小企业竞争力(Y)有显著影响。这意味着更好的Seiketsu (Rawat) (X4)也将有利于北雅加达中小企业的竞争力(Y)。罗津方面对北雅加达中小企业竞争力的影响不显著。同时,Seiri变量Seiton (Rapi)、Seiso (Resik)、Seiketsu (Rawat)、Shitsuke (Rajin)对中小企业竞争力有显著的正向影响。关键词:改善(5s),竞争力,中小企业
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引用次数: 0
SADAR FINANSIAL: PELATIHAN MENGGUNAKAN INFORMASI DIGITAL DALAM MENGGALI TUJUAN MENABUNG PADA ANAK 财务意识:使用数字信息进行培训,了解儿童的储蓄目的
Pub Date : 2018-05-31 DOI: 10.30813/jpk.v2i1.1133
Michael Christian
Almost all age groups have a difficult tendency in saving, especially in groups of children. Various ways that can be done in educating children in saving. Savings products for children from various Banks both public and private can be utilized in getting used to saving. Understanding the amount of savings that can be saved in a certain period of time should be known early on. It aims to prepare knowledge in children for discipline in saving and wise in the use of savings in the future. Through training in the form of the use of digital information in digging the goal of saving children is expected to be educated children about the discipline in saving, the amount of savings to be achieved and its use in realizing the wishes of children in the future. This research involves children from elementary school (SD) to high school (SMA) at the Orphanage. The results of this training explains that materials and implementations aimed at educating children in terms of savings that utilize digital information provide benefits and knowledge to participants. The ability factor of instructor/speaker is effective in giving the material to the participants. Device tools integrated with the Internet and the ability of participants to use digital information in terms of saving is still minimal and need to be familiarized.Keywords: Saving, Children, Digital Information, Training
几乎所有年龄组的人都有储蓄困难的倾向,尤其是儿童群体。教育孩子储蓄的方法有很多。各种公共和私人银行为孩子们提供的储蓄产品可以帮助他们习惯储蓄。应该尽早了解在一定时间内可以节省的金额。它的目的是准备知识的孩子在储蓄纪律和明智的使用储蓄在未来。通过培训的形式,利用数字信息挖掘儿童的储蓄目标,期望教育儿童关于储蓄的纪律、要达到的储蓄金额及其在未来实现儿童愿望中的用途。本研究涉及孤儿院从小学(SD)到高中(SMA)的儿童。这次培训的结果表明,旨在教育儿童利用数字信息进行储蓄的材料和实施为参与者提供了好处和知识。讲师/演讲者的能力因素在向参与者提供材料时是有效的。与互联网相结合的设备工具和参与者在储蓄方面使用数字信息的能力仍然很少,需要熟悉。关键词:储蓄,儿童,数字信息,培训
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引用次数: 2
PEMAHAMAN MAHASISWA MENGENAI PELUANG USAHA JASA KONSULTAN PAJAK DAN FAKTOR-FAKTOR YANG MEMENGARUHINYA 学生对税务顾问努力的机会和对其影响的因素的理解
Pub Date : 2018-05-31 DOI: 10.30813/jpk.v2i1.1135
Eko Retno Indriyarti
One character of self-reliance in relation to entrepreneurship is the taking of initiatives about the business opportunities that can result. Market opportunities indicate the need for more tax consultants in the effort of one of them achieving tax revenue targets. Efforts to increase these numbers can be supported early on starting from the level of Higher Education, where graduates with related courses can contribute in shaping the profession of tax consultants in Indonesia. The purpose of this study is to analyze whether the desire of career dipengaurhi by the basic factors. By using multiple regression analysis and measurement with SPSS, the results of the study explain that career choice is influenced by personal factors, intrinsic value of work, job market opportunity, financial reward, professional recognition, work environment, social value. Socialization of the profession as a consultant is deemed necessary especially to form and increase student motivation, especially from accounting study program. The study aims to know and analyze interest in marching as a tax consultant and the factors that influence it. The results of this study describe career choices as influenced by personalities, intrinsic value of employment, job market opportunities, financial rewards / awards, professional recognition, work environment, and social values. What and how career paths and job characteristics are deemed necessary to be delivered to students especially those from accounting study programs. It aims to motivate and interest in the profession semakian sharpened and directed with important information concerning this profession. Socialization by tax consultants to campuses is considered appropriate for the program to direct the potential of another company's career or independent business as a tax consultant.  Keywords: consultant, tax, profession, accounting
与创业有关的自力更生的一个特点是对可能产生的商业机会采取主动行动。市场机会表明,需要更多的税务顾问的努力,其中一个实现税收目标。可以从高等教育层面开始支持增加这些数字的努力,拥有相关课程的毕业生可以为塑造印度尼西亚的税务顾问职业做出贡献。本研究的目的在于分析职业生涯欲望是否受基本因素影响。研究结果表明,职业选择受个人因素、工作内在价值、就业市场机会、经济报酬、职业认可、工作环境、社会价值等因素的影响。咨询师职业的社会化被认为是必要的,尤其是对形成和提高学生的学习动机,尤其是对会计学习项目。本研究旨在了解和分析作为一名税务顾问的兴趣及其影响因素。本研究的结果将职业选择描述为受个性、就业内在价值、就业市场机会、财务奖励/奖励、专业认可、工作环境和社会价值观的影响。什么样的职业道路和工作特征被认为是必要的,如何传递给学生,特别是那些会计专业的学生。它的目的是激发和兴趣的职业semakian锐化和指导与该行业的重要信息。税务顾问到校园的社会化被认为是合适的项目,以指导另一家公司的职业生涯或独立业务作为税务顾问的潜力。关键词:咨询师,税务,职业,会计
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引用次数: 1
ANALISIS FAKTOR PEMILIHAN KOS-KOSAN MENGGUNAKAN KMO - BARTLETT’S TEST DAN KAITANNYA PADA KEINGINAN MENDIRIKAN USAHA
Pub Date : 2018-05-31 DOI: 10.30813/jpk.v2i1.1131
L. Rb

Population growth in Indonesia especially in Jakarta can be seen as an opportunity for residential business establishment called boarding houses. The need for boarding house become one of the important things for residents in Indonesia, especially around the office and campus. The distribution of the population in search of employment and lecture forces the situation for the need of boarding house given the relatively short residence time or the relatively close location. This study aims to analyze the dominant factors that become the consideration of residents in choosing the boarding houses in Jakarta. Factors used in this research are facilities, price, location, security, boarding house environment, reputation, and reference. The study involved 34 boarding house residents in Jakarta. The analysis uses KMO-Bartlett test to analyze priority factors. The results of this study explain that the existence of public facilities for example: waiting room guests, TV watching room together, shared pantry, public toilets/bathrooms and places/buildings are well maintained boarding house be a major factor in consideration of residents. The next factors that become the main consideration is to choose a boarding house due to friend factor and reputation/image place/owner boarding house. Suggestion of this research is more emphasize on effort to make boarding house business in Jakarta where can consider to provide public facilities such as a comfortable waiting room that allows for space to communicate between residents and guests and also among co-inhabitants boarding house. Other factors such as making a small garden or providing crops are important to make the atmosphere of boarding house cooler and soothing. Routine maintenance such as wall painting and cleaning floors boarding house corridors need to be done so that residents boarding house feel more comfortable.

 

Keywords: boarding house, price, amenities, environment

 

印度尼西亚,特别是雅加达的人口增长可以被视为住宅商业机构(称为寄宿公寓)的机会。对于印度尼西亚的居民来说,对寄宿公寓的需求成为重要的事情之一,特别是在办公室和校园周围。由于寻找就业和讲座的人口分布,使得住宿时间相对较短或地理位置相对较近,因此需要寄宿公寓。本研究旨在分析雅加达居民在选择寄宿公寓时考虑的主要因素。在这项研究中使用的因素是设施,价格,位置,安全,寄宿公寓环境,声誉和参考。这项研究涉及34名雅加达寄宿公寓的居民。分析采用KMO-Bartlett检验分析优先因素。本研究的结果解释了公共设施的存在,例如:候诊室的客人,一起看电视的房间,共享食品室,公共厕所/浴室和地方/建筑物维护良好的寄宿公寓是居民考虑的主要因素。下一个成为主要考虑因素的因素是选择寄宿公寓,因为朋友因素和声誉/形象的地方/业主寄宿公寓。本研究的建议是更强调雅加达的寄宿公寓业务,可以考虑提供公共设施,如舒适的候车室,允许居民和客人之间以及共同居住者之间的交流空间。其他因素,如做一个小花园或提供作物是重要的,使宿舍的气氛凉爽和舒缓。日常维护,如粉刷墙壁和清洁地板,公寓走廊需要做,让住户更舒适的公寓。关键词:寄宿公寓,价格,设施,环境
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引用次数: 0
MENINGKATKAN KREATIVITAS SENI MELALUI PELATIHAN MEMBUAT KARYA DENGAN MEMANFAATKAN BOTOL PLASTIK BEKAS 通过培训制作二手塑料瓶来提高艺术创意
Pub Date : 2018-05-31 DOI: 10.30813/jpk.v2i1.1129
Anastasia Cinthya, Heru Budi Kusuma

The background of the activity is to integrate the educational curriculum in the Interior Design Study Program, in this case is the Basic Design course, and the Creative Experiments course, with the National Curriculum program in elementary school. Training activities using used plastic bottle media and acrylic paints are training to make Nirmana Dwimatra or 2 dimensional Designs that utilize used goods. Activity Nirmana 2 Matra is application to design elements, ie point, line, plane, color, and texture which is processed by applying certain design principles, such as harmony (Harmony), Rhythm, repetition (Repetition), unity (Unity ), balance (balance), and other design principles. This training activity is intended to train and provide insight to children of primary school age, so that they can be inspired and able to innovate on the 2-dimensional works that they already know. Creativity and innovative work can be one way to generate motivation in conducting teaching and learning activities. Through the Community Service of the Faculty of Art and Design Tarumanagara University, lecturers can provide training to create 2-dimensional work, which in turn is expected to provide benefits to teachers and students to give birth to new works better and more innovative. 2-dimensional work processing skills are very useful in supporting teaching and learning activities tailored to the needs of the National Curriculum materials, such as the work of color composition and the work of processing the form. In addition, the 2 dimensional work of the results of the training, the work of teachers, and the expected work of the students, are displayed in the classroom so as to beautify the class and provide a new atmosphere in the arrangement of the classroom.

 

Keywords : Nirmana dwimatra, creativity, curriculum.

本次活动的背景是将室内设计学习课程中的教育课程,即基础设计课程和创意实验课程与小学国家课程计划相结合。使用废旧塑料瓶介质和丙烯酸颜料的培训活动是利用废旧物品进行Nirmana Dwimatra或二维设计的培训。活动Nirmana 2 Matra是应用于设计元素,即点、线、面、颜色和纹理,通过应用一定的设计原则,如和谐(harmony)、节奏(Rhythm)、重复(repetition)、统一(unity)、平衡(balance)和其他设计原则来处理。本次培训活动旨在为小学适龄儿童提供培训和洞察力,使他们能够在他们已经知道的二维作品上得到启发和创新。创造性和创新性工作可以是在进行教学活动时产生动力的一种方式。通过塔鲁马纳加拉大学艺术与设计学院的社区服务,讲师可以提供创作二维作品的培训,这反过来又有望为教师和学生提供好处,以产生更好,更创新的新作品。二维工作处理技能在支持根据国家课程材料的需要量身定制的教学活动中非常有用,例如色彩构图的工作和形式处理的工作。此外,将培训的成果、教师的工作、学生的期望工作的二维作品展示在课堂上,美化课堂,在课堂布置上提供新的氛围。关键词:Nirmana dwimtra,创造力,课程。
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引用次数: 2
PENGARUH PENDIDIKAN KEWIRAUSAHAAN DALAM MENUMBUHKAN MINAT BERWIRAUSAHA 创业教育对培养创业兴趣的影响
Pub Date : 2018-05-31 DOI: 10.30813/jpk.v2i1.1128
B. Budi, Fabianus Fensi
Indonesia needs 5.8 million new entrepreneurs to achieve an ideal entrepreneurial ratio of 4% of the population. The need to create new entrepreneurs has led many educational institutions to include entrepreneurship education in their curriculum. Entrepreneurship education is a development activity for those who want to try or become entrepreneurs and activities to improve understanding and knowledge of entrepreneurship (Fitriati and Hermiati, 2010). The goal of entrepreneurship education is so that learners learn to understand entrepreneurship, learn to have if entrepreneurship, and learn to be entrepreneur (Heinonen and Poikkijoki, 2006). Entrepreneurship education remains in debate on the extent to which entrepreneurship education has an influence on learners, the accuracy and effectiveness of entrepreneurship teaching methods, and the debate on whether entrepreneurship can be taught. This study aims to analyze whether the entrepreneurship education conducted has an impact to arouse students' entrepreneurial intentions. Subjects in this study are students of Entrepreneurship class. Concept operationalization is done by adopting Mohamad et al (2015) research. Data analysis technique uses Different T-Test Differences. Result showed that there was no significant difference in the intention of entrepreneurship of learners. Therefore, a more thorough research on the effectiveness of entrepreneurship education in developing the entrepreneurship aspirations of learners, and the evaluation of teachers, curriculum and methods of implementation of entrepreneurship classes should be conducted.Keywords: entreprenuship, entreprenurship education, entreprenurial intention, effectiveness
印尼需要580万新企业家才能达到4%的理想创业比例。由于需要培养新的企业家,许多教育机构将创业教育纳入其课程。创业教育是针对那些想要尝试或成为企业家的人的一项发展活动,是提高对创业的理解和认识的活动(Fitriati和hermitati, 2010)。创业教育的目标是让学习者学会理解创业精神,学会拥有创业精神,学会成为企业家(Heinonen and Poikkijoki, 2006)。关于创业教育对学习者的影响程度、创业教学方法的准确性和有效性、创业是否可以教授等问题,创业教育一直存在争议。本研究旨在分析创业教育是否对激发学生的创业意愿产生影响。本研究的对象为创业学班的学生。采用Mohamad等人(2015)的研究完成概念操作化。数据分析技术使用不同的t检验差异。结果显示,大学生创业意向差异不显著。因此,需要对创业教育在培养学习者创业愿望方面的有效性进行更深入的研究,并对创业课程的教师、课程设置和实施方法进行评价。关键词:创业;创业教育;创业意向
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引用次数: 11
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Jurnal Pengabdian dan Kewirausahaan
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