Pub Date : 2018-12-01DOI: 10.26493/2335-4194.11.161-170
Šarolta Godnič Vičič, Nina Lovec, L. Sinkovič
Outdoor interpretive panels inform visitors about the features of a heritage site and the events and objects they encounter during their visit with the aim of improving their awareness and understanding of the site. In addition to having this educational role, interpretive panels are also regarded as ameans of enhancing visitor experience and the quality of natural or cultural heritage sites – especially since the information on these signs is available at all hours and can be accessed by large numbers of visitors. Various disciplines have treated outdoor interpretive panels as communication and a formof product development, highlighting topics such as visitors’ use of interpretive panels, strategies for capturing and holding visitors’ attention, the effective conceptual design of interpretive panels, their efficiency in educating visitors and enhancing visitor experience, and others. This study will focus on outdoor interpretive panels in natural sites. To deliver their message, interpretive panels combine verbal and visual information. The analysis of the intersemiotic logical relations between themaims to reveal the ways in which the two modes interplay in interpretive panels and create cohesive messages through logical relations. Keywords : heritage interpretation, outdoor interpretive panels, textual-visual intersemiosis, intersemiotic cohesion, intersemiotic logical relations
{"title":"The Interplay between the Verbal and Visual in Outdoor Interpretive Panels","authors":"Šarolta Godnič Vičič, Nina Lovec, L. Sinkovič","doi":"10.26493/2335-4194.11.161-170","DOIUrl":"https://doi.org/10.26493/2335-4194.11.161-170","url":null,"abstract":"Outdoor interpretive panels inform visitors about the features of a heritage site and the events and objects they encounter during their visit with the aim of improving their awareness and understanding of the site. In addition to having this educational role, interpretive panels are also regarded as ameans of enhancing visitor experience and the quality of natural or cultural heritage sites – especially since the information on these signs is available at all hours and can be accessed by large numbers of visitors. Various disciplines have treated outdoor interpretive panels as communication and a formof product development, highlighting topics such as visitors’ use of interpretive panels, strategies for capturing and holding visitors’ attention, the effective conceptual design of interpretive panels, their efficiency in educating visitors and enhancing visitor experience, and others. This study will focus on outdoor interpretive panels in natural sites. To deliver their message, interpretive panels combine verbal and visual information. The analysis of the intersemiotic logical relations between themaims to reveal the ways in which the two modes interplay in interpretive panels and create cohesive messages through logical relations. Keywords : heritage interpretation, outdoor interpretive panels, textual-visual intersemiosis, intersemiotic cohesion, intersemiotic logical relations","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87556046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-01DOI: 10.26493/2335-4194.11.143-154
Irena Weber
Tea is arguably one of themost widely consumed beverages in the world. It has been imbued with diverse medicinal, cultural, and symbolic characteristics. Tea plays a significant role in the construction of contemporary national and regional identities that are, in turn, presented and represented for tourists in the form of tea houses, museums, tea trails, guided tours, and tea tastings. Based on ethnographic participant observation in Shanghai, Hangzhou, Taipei, and Pinglin, this paper tackles a comparative analysis of tea culture as used and represented in cultural tourism, focusing on the identity narratives of specialised teamuseums, tea houses, and teamarkets to trace cultural representations and flows of contemporary cultural borrowing in the art of tea. Keywords : tea culture, tourism, China, Taiwan, cultural capital
{"title":"Tea for Tourists: Cultural Capital, Representation, and Borrowing in the Tea Culture of Mainland China and Taiwan","authors":"Irena Weber","doi":"10.26493/2335-4194.11.143-154","DOIUrl":"https://doi.org/10.26493/2335-4194.11.143-154","url":null,"abstract":"Tea is arguably one of themost widely consumed beverages in the world. It has been imbued with diverse medicinal, cultural, and symbolic characteristics. Tea plays a significant role in the construction of contemporary national and regional identities that are, in turn, presented and represented for tourists in the form of tea houses, museums, tea trails, guided tours, and tea tastings. Based on ethnographic participant observation in Shanghai, Hangzhou, Taipei, and Pinglin, this paper tackles a comparative analysis of tea culture as used and represented in cultural tourism, focusing on the identity narratives of specialised teamuseums, tea houses, and teamarkets to trace cultural representations and flows of contemporary cultural borrowing in the art of tea. Keywords : tea culture, tourism, China, Taiwan, cultural capital","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77507154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.26493/2335-4194.11.3-18
Filip Cvitic, M. Plenković
Visual content has a significant role in attracting users’ attention. Platforms such as Facebook, LinkedIn, Twitter, and others have made it possible to access information at the click of a button. If a country, organisation or a company wants to attract tourists or other target groups, social media has considerable influence. People search for information online and analyse the products they desire. Today, social media mainly drives customers’ buying behaviour (Manyika et al., 2011; Kumar, Bezawada, Rishika, Janakiraman, & Kannan, 2016). When promoting content, it is essential to know the target group and to have a visually attractive message. This paper aims to determine the impact of parameters in visual messages that can increase attractiveness and sharing possibilities. The research was aimed at finding the parameters responsible for attracting the users’ attention and those responsible for content sharing. To find them, two surveys were done, and quantitative research of those parameters was conducted. After the research, guidelines were set in order to create future content which could have a more significant impact on the target group in creating campaigns on social media. Keywords: communication science, media, social network, visual communication, visual message, tourism https://doi.org/10.26493/2335-4194.11.3-18
视觉内容在吸引用户注意力方面起着重要作用。Facebook、LinkedIn、Twitter等平台让点击一个按钮就能获取信息成为可能。如果一个国家、组织或公司想要吸引游客或其他目标群体，社交媒体具有相当大的影响力。人们在网上搜索信息，分析他们想要的产品。如今，社交媒体主要驱动顾客的购买行为(Manyika et al.， 2011;Kumar, Bezawada, Rishika, Janakiraman， & Kannan, 2016)。在推广内容时，了解目标群体并拥有具有视觉吸引力的信息是至关重要的。本文旨在确定视觉信息中参数的影响，这些参数可以增加吸引力和分享可能性。这项研究的目的是找到负责吸引用户注意力的参数和负责内容共享的参数。为了找到这些参数，我们进行了两次调查，并对这些参数进行了定量研究。在研究之后，制定了指导方针，以便创建未来的内容，这些内容可以在社交媒体上创建活动时对目标群体产生更大的影响。关键词:传播学，媒体，社交网络，视觉传播，视觉信息，旅游https://doi.org/10.26493/2335-4194.11.3-18
{"title":"Attracting User’s Attention for Travelling Purposes via Visual Messages","authors":"Filip Cvitic, M. Plenković","doi":"10.26493/2335-4194.11.3-18","DOIUrl":"https://doi.org/10.26493/2335-4194.11.3-18","url":null,"abstract":"Visual content has a significant role in attracting users’ attention. Platforms such as Facebook, LinkedIn, Twitter, and others have made it possible to access information at the click of a button. If a country, organisation or a company wants to attract tourists or other target groups, social media has considerable influence. People search for information online and analyse the products they desire. Today, social media mainly drives customers’ buying behaviour (Manyika et al., 2011; Kumar, Bezawada, Rishika, Janakiraman, & Kannan, 2016). When promoting content, it is essential to know the target group and to have a visually attractive message. This paper aims to determine the impact of parameters in visual messages that can increase attractiveness and sharing possibilities. The research was aimed at finding the parameters responsible for attracting the users’ attention and those responsible for content sharing. To find them, two surveys were done, and quantitative research of those parameters was conducted. After the research, guidelines were set in order to create future content which could have a more significant impact on the target group in creating campaigns on social media. Keywords: communication science, media, social network, visual communication, visual message, tourism https://doi.org/10.26493/2335-4194.11.3-18","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79841089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.26493/2335-4194.11.67-73
Helena Nemec Rudež
The purpose of this paper is to review the main findings regarding the income/tourism demand relationship and discuss the development of this relationship over time as well as its impact on tourism growth. The paper draws significant findings regarding the income elasticity of tourism demand, highlighting themost recent research on this topic and examines future aspects of the income/tourism demand relationship. A literature review along with unwto and imf reports was studied and assessed to discuss the income elasticity research in recent decades as well as more recent developments in this area. Income elasticity of tourism demand is today lower than in the past due, firstly, to the long-term growth of tourismdemand leading to demand saturation and stagnation of some tourism products, and, secondly, fluctuations across the business cycle. The paper summarizes the main findings and contributions of studies on the income elasticity of tourism demand thus far and reflects tourism demand sensitiveness to income as a tourism growth driver. Keywords: income elasticity, tourism demand, luxury product, necessity https://doi.org/10.26493/2335-4194.11.67-73
{"title":"The Relationship between Income and Tourism Demand: Old Findings and New Research","authors":"Helena Nemec Rudež","doi":"10.26493/2335-4194.11.67-73","DOIUrl":"https://doi.org/10.26493/2335-4194.11.67-73","url":null,"abstract":"The purpose of this paper is to review the main findings regarding the income/tourism demand relationship and discuss the development of this relationship over time as well as its impact on tourism growth. The paper draws significant findings regarding the income elasticity of tourism demand, highlighting themost recent research on this topic and examines future aspects of the income/tourism demand relationship. A literature review along with unwto and imf reports was studied and assessed to discuss the income elasticity research in recent decades as well as more recent developments in this area. Income elasticity of tourism demand is today lower than in the past due, firstly, to the long-term growth of tourismdemand leading to demand saturation and stagnation of some tourism products, and, secondly, fluctuations across the business cycle. The paper summarizes the main findings and contributions of studies on the income elasticity of tourism demand thus far and reflects tourism demand sensitiveness to income as a tourism growth driver. Keywords: income elasticity, tourism demand, luxury product, necessity https://doi.org/10.26493/2335-4194.11.67-73","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81661181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.26493/2335-4194.11.57-65
S. Šterman
Corporate clothing in tourism has characteristics that are distinct from other formal uniformed groups. This article deals with innovative approaches and the multifunctional design of corporate clothing in order to satisfy the needs of the end user. The research was limited to the corporate clothing used in the tourism sector, with a focus on accessories as part of corporate clothing, in this case on men’s ties. One of the main questions was how to offer aesthetically pleasing and useful accessories for corporate clothing in the tourismsector, using a recognisable geographical symbol or a traditional story. The method of gathering and analysing information with the help of a survey, fashion design research, and design development was used. The purpose was to design men’s ties that correspond to the requirements of users to offer youthful, relaxed, and innovative ties that reflect the identity of the company. The typical problems with wearing ties, which are uncomfortable and feel hot when worn, were considered. Development from the idea to the final product was a challenge, as well as the cooperation between the subscriber, the designer, the suggested manufacturer and the Faculty ofMechanical Engineering,University ofMaribor; all needed to work together to satisfy the end user. A tie was developed in the shape of an innovative, buttoned band that could replace the traditional tie and give the user much more freedom when wearing it in different weather conditions. At the same time, the tie maintains the elegance expected of a traditional tie. The surface is using the unique technique of air lace, which includes storytelling in the design and personalisation in the making. The design took a sustainable approach, which results in the use of significantly less material. The combination of the above features represents an innovative approach to developing fashion accessories for corporate clothing design. Keywords: corporate clothing, innovative accessories, multi-functionality, functional design, tie, tourism https://doi.org/10.26493/2335-4194.11.57-65
{"title":"Innovative Design of Corporate Clothing in Tourism","authors":"S. Šterman","doi":"10.26493/2335-4194.11.57-65","DOIUrl":"https://doi.org/10.26493/2335-4194.11.57-65","url":null,"abstract":"Corporate clothing in tourism has characteristics that are distinct from other formal uniformed groups. This article deals with innovative approaches and the multifunctional design of corporate clothing in order to satisfy the needs of the end user. The research was limited to the corporate clothing used in the tourism sector, with a focus on accessories as part of corporate clothing, in this case on men’s ties. One of the main questions was how to offer aesthetically pleasing and useful accessories for corporate clothing in the tourismsector, using a recognisable geographical symbol or a traditional story. The method of gathering and analysing information with the help of a survey, fashion design research, and design development was used. The purpose was to design men’s ties that correspond to the requirements of users to offer youthful, relaxed, and innovative ties that reflect the identity of the company. The typical problems with wearing ties, which are uncomfortable and feel hot when worn, were considered. Development from the idea to the final product was a challenge, as well as the cooperation between the subscriber, the designer, the suggested manufacturer and the Faculty ofMechanical Engineering,University ofMaribor; all needed to work together to satisfy the end user. A tie was developed in the shape of an innovative, buttoned band that could replace the traditional tie and give the user much more freedom when wearing it in different weather conditions. At the same time, the tie maintains the elegance expected of a traditional tie. The surface is using the unique technique of air lace, which includes storytelling in the design and personalisation in the making. The design took a sustainable approach, which results in the use of significantly less material. The combination of the above features represents an innovative approach to developing fashion accessories for corporate clothing design. Keywords: corporate clothing, innovative accessories, multi-functionality, functional design, tie, tourism https://doi.org/10.26493/2335-4194.11.57-65","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80013364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.26493/2335-4194.11.19-29
V. Sasidharan, D. Križaj
To gain new insights regarding the implementation of social sustainability practices, this study examined the sustainability performance of five tourism businesses in Slovenia. Each of the five has been awarded the Slovenia Green Certificate or a national award for innovative achievements (Sejalec, Snovalec) by the Slovenian Tourist Board. Semi-structured interviews were conducted among the tourism providers based on environmental, social, and economic dimensions. Findings from the study can help in the stimulation and achievement of higher levels of social sustainability performance within Slovenia’s growing tourism industry while positioning the country as not only a green tourism leader but also as a socially-responsible destination. Keywords: social sustainability, ecolabels, innovation, Slovenia https://doi.org/10.26493/2335-4194.11.19-29
{"title":"Tourism Ecolabels and Social Sustainability: Challenges and Innovations from a Slovene Perspective","authors":"V. Sasidharan, D. Križaj","doi":"10.26493/2335-4194.11.19-29","DOIUrl":"https://doi.org/10.26493/2335-4194.11.19-29","url":null,"abstract":"To gain new insights regarding the implementation of social sustainability practices, this study examined the sustainability performance of five tourism businesses in Slovenia. Each of the five has been awarded the Slovenia Green Certificate or a national award for innovative achievements (Sejalec, Snovalec) by the Slovenian Tourist Board. Semi-structured interviews were conducted among the tourism providers based on environmental, social, and economic dimensions. Findings from the study can help in the stimulation and achievement of higher levels of social sustainability performance within Slovenia’s growing tourism industry while positioning the country as not only a green tourism leader but also as a socially-responsible destination. Keywords: social sustainability, ecolabels, innovation, Slovenia https://doi.org/10.26493/2335-4194.11.19-29","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77375427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.26493/2335-4194.11.87
Tadeja Jere Jakulin
{"title":"Book Review: Religious Tourism and Pilgrimage Management, edited by Razaq Raj and Kevin Griffin","authors":"Tadeja Jere Jakulin","doi":"10.26493/2335-4194.11.87","DOIUrl":"https://doi.org/10.26493/2335-4194.11.87","url":null,"abstract":"","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80292452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.26493/2335-4194.11.43-56
Saša Zupan Korže
In the second decade of the 21st century, Albergo Diffuso (AD), a new type of tourist accommodation,which originated in Italy, emerged in other countries of Europe, e.g. in Croatia, Switzerland, Slovenia and others. The purpose of this paper is to set out an in-depth understanding of how ad is understood in Italy and to present the evolutionary path of ADs in Slovenia. The goals of the research are (a) to point out the key characteristics of ad, its structural and legal features as implemented in Italy, (b) to compare ad to a traditional hotel and (c) to present the first Slovenian ad with some related legal and organisational considerations. The research started in June and was completed in December 2017. A number of different qualitative methods were used in the process of data collection (review of existing literature, websites, regulations and four in-depth semi-structured interviews, two site-observations) and data processing (description, compilation, comparison, analysis, interpretation). The limited amount of available data was the prime reason for the use of a descriptive type of research. Results of the study are presented according to the research goals. Firstly, the results show that ADs in Italy are understood to be a formal subtype of hotel with the following characteristics: with deep ties to the surrounding territory and the local culture, with some special physical features and a hospitality service that distinguishes them from traditional hotels and other traditional types of private tourist accommodations. Secondly, several initiatives for creating ads in Slovenia started after 2010; however, only one was realised: in December 2017 the first AD, Konjice, was opened, even though official tourism documents in Slovenia are still overlooking the concept. The contribution of the paper is to provide insight into the evolution of ad in Italy and to present the evolution of ads in Slovenia despite the gap between the strategic approach of Slovene tourism policy makers and the private tourism sector. ADs are a somewhat new research topic. There are some research studies about ADs in Italy and Croatia, but none about ADs in Slovenia. This paper represents the first step in filling this gap, which calls for further studies on ADs in Slovenia.
{"title":"Albergo Diffuso (Diffused/Distributed Hotel): Case Study of Slovenia","authors":"Saša Zupan Korže","doi":"10.26493/2335-4194.11.43-56","DOIUrl":"https://doi.org/10.26493/2335-4194.11.43-56","url":null,"abstract":"In the second decade of the 21st century, Albergo Diffuso (AD), a new type of tourist accommodation,which originated in Italy, emerged in other countries of Europe, e.g. in Croatia, Switzerland, Slovenia and others. The purpose of this paper is to set out an in-depth understanding of how ad is understood in Italy and to present the evolutionary path of ADs in Slovenia. The goals of the research are (a) to point out the key characteristics of ad, its structural and legal features as implemented in Italy, (b) to compare ad to a traditional hotel and (c) to present the first Slovenian ad with some related legal and organisational considerations. The research started in June and was completed in December 2017. A number of different qualitative methods were used in the process of data collection (review of existing literature, websites, regulations and four in-depth semi-structured interviews, two site-observations) and data processing (description, compilation, comparison, analysis, interpretation). The limited amount of available data was the prime reason for the use of a descriptive type of research. Results of the study are presented according to the research goals. Firstly, the results show that ADs in Italy are understood to be a formal subtype of hotel with the following characteristics: with deep ties to the surrounding territory and the local culture, with some special physical features and a hospitality service that distinguishes them from traditional hotels and other traditional types of private tourist accommodations. Secondly, several initiatives for creating ads in Slovenia started after 2010; however, only one was realised: in December 2017 the first AD, Konjice, was opened, even though official tourism documents in Slovenia are still overlooking the concept. The contribution of the paper is to provide insight into the evolution of ad in Italy and to present the evolution of ads in Slovenia despite the gap between the strategic approach of Slovene tourism policy makers and the private tourism sector. ADs are a somewhat new research topic. There are some research studies about ADs in Italy and Croatia, but none about ADs in Slovenia. This paper represents the first step in filling this gap, which calls for further studies on ADs in Slovenia.","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"96 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82334678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.26493/2335-4194.11.73-86
Gustaf Onn
Tourism consumption in Sweden is booming, but it seems to be at a standstill in the Stockholm archipelago, and most businesses of all kinds in it are small. Therefore, an eu-Interreg-financed educational community engagement project aiming at business model development in the archipelagos of Turku, Aland (both in Finland), and Stockholm was launched, as Finland has a similar situation. In this paper, the foundations of the project, the literature on the issues of being rural and in the archipelago, and business models are reviewed and put in perspective through preliminary empirical results of the project, in while municipality and some business representatives have been interviewed. The rationale is that there is a weak scientific understanding of business models in use in the archipelagos.Methodologically, action research is being used in addition to document studies, with unstructured interviews and observations as the primary empirical methods. The primary results for which the empirical findings put light on the intersection of the abovementioned literature bodies are the impact of infrastructural and access problems due to isolation, as well as indications of a community split between second homes and permanent residents. The lifestyle-entrepreneurship jeopardises the economic well-being but enriches the social well-being of the population. The primary conclusions are that seasonality and second homers provide entrepreneurs with large output markets in season, but small ones in the off-season. The business equation cannot omit place since it is part of the social well-being of the lifestyle-entrepreneurs, which calls for further research into configurational approaches to strategy in an archipelago context. Keywords: archipelago business, second homes, lifestyle entrepreneurship, business model development, educational community engagement https://doi.org/10.26493/2335-4194.11.73-86
{"title":"Student Involvement as a Tool for Nurturing Business Model Development in Tourism Businesses in the Stockholm Archipelago","authors":"Gustaf Onn","doi":"10.26493/2335-4194.11.73-86","DOIUrl":"https://doi.org/10.26493/2335-4194.11.73-86","url":null,"abstract":"Tourism consumption in Sweden is booming, but it seems to be at a standstill in the Stockholm archipelago, and most businesses of all kinds in it are small. Therefore, an eu-Interreg-financed educational community engagement project aiming at business model development in the archipelagos of Turku, Aland (both in Finland), and Stockholm was launched, as Finland has a similar situation. In this paper, the foundations of the project, the literature on the issues of being rural and in the archipelago, and business models are reviewed and put in perspective through preliminary empirical results of the project, in while municipality and some business representatives have been interviewed. The rationale is that there is a weak scientific understanding of business models in use in the archipelagos.Methodologically, action research is being used in addition to document studies, with unstructured interviews and observations as the primary empirical methods. The primary results for which the empirical findings put light on the intersection of the abovementioned literature bodies are the impact of infrastructural and access problems due to isolation, as well as indications of a community split between second homes and permanent residents. The lifestyle-entrepreneurship jeopardises the economic well-being but enriches the social well-being of the population. The primary conclusions are that seasonality and second homers provide entrepreneurs with large output markets in season, but small ones in the off-season. The business equation cannot omit place since it is part of the social well-being of the lifestyle-entrepreneurs, which calls for further research into configurational approaches to strategy in an archipelago context. Keywords: archipelago business, second homes, lifestyle entrepreneurship, business model development, educational community engagement https://doi.org/10.26493/2335-4194.11.73-86","PeriodicalId":37187,"journal":{"name":"Academica Turistica","volume":"81 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81948586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.26493/2335-4194.11.31-42
T. Planinc, Marko Kukanja, Sasa Planinc
Focusing on the characteristics of restaurant smes, the purpose of this paper is to use (1) a cluster analysis (ca), and (2) data envelopment analysis (dea) approach to classify restaurant smes into different groups based on their physical and managerial characteristics and attempts to determine whether differences exist in the efficiency performance of different groups. The study has conducted a two-step ca and dea analysis to identify the effects of restaurant characteristics on efficiency performance. This method takes into consideration the presence of heterogeneous subsets in efficiency assessment. Restaurants were preselected based on their operational characteristics. smes whose only source of income was their restaurant business were included in the study. Surveys were performed with restaurant managers, and the firms’ financial reports were analysed. Two diverse groups were identified: smaller restaurants with younger and less experienced managers, and bigger restaurantswith older andmore experiencedmanagers.The various physical (number of seats, years of business activity) andmanagerial (age, and professional experience) characteristics appeared to significantly affect restaurant types differently. Established restaurants withmore seats, older andmore experienced managers proved to be more efficient. This is the very first study to analyse Slovenian restaurant businesses efficiency with a combined ca-dea approach. Primary data was collected by surveying restaurant managers while secondary financial data was provided by national tax authorities after the implementation of fiscal cash registers. Keywords: cluster analysis, dea, efficiency, restaurant industry, Slovenia, smes https://doi.org/10.26493/2335-4194.11.31-42
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