Smartphone applications for health and wellness have substantially changed the health behaviour of users due to their unique features like accessibility, flexibility, and persuasiveness. Using mobile applications (apps) to foster mental health and wellness has attracted the interest of researchers in recent years as there is a growing focus on mind-body wellness and people have started realising the importance of preventive behaviours and lifestyle changes. While previous research has primarily focused on fitness and physical activity apps, less attention has been paid to apps for subjective well-being. The purpose of this paper is to examine the factors responsible for the adoption of smartphone apps for wellness in India. A quantitative research approach was used and data were collected from 267 respondents. Structural Equation Modelling (SEM) was applied in the study and the results confirmed that perceived ease of use, perceived usefulness, satisfaction, attitude and habit explained a significant amount of variance in adoption behaviour.
{"title":"FACTORS AFFECTING CONSUMER ADOPTION OF SMARTPHONE APPLICATIONS FOR MENTAL HEALTH AND WELLNESS: A STRUCTURAL MODELLING APPROACH","authors":"D. Padaliya, B. Arya, Deepak Kumar","doi":"10.31620/jccc.06.22/13","DOIUrl":"https://doi.org/10.31620/jccc.06.22/13","url":null,"abstract":"Smartphone applications for health and wellness have substantially changed the health behaviour of users due to their unique features like accessibility, flexibility, and persuasiveness. Using mobile applications (apps) to foster mental health and wellness has attracted the interest of researchers in recent years as there is a growing focus on mind-body wellness and people have started realising the importance of preventive behaviours and lifestyle changes. While previous research has primarily focused on fitness and physical activity apps, less attention has been paid to apps for subjective well-being. The purpose of this paper is to examine the factors responsible for the adoption of smartphone apps for wellness in India. A quantitative research approach was used and data were collected from 267 respondents. Structural Equation Modelling (SEM) was applied in the study and the results confirmed that perceived ease of use, perceived usefulness, satisfaction, attitude and habit explained a significant amount of variance in adoption behaviour.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48981948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital signage is a network of exclusive screens installed in retail stores to display diverse content. Fashion retail stores recognize digital signage as a promising technology in the retail environment. This study investigates how aesthetic appeal and designed information are in the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) model. Brick-and-mortar retailers have embraced digital signages to converse better and change the way individuals get cues in fashion apparel stores. This research analyses what factors influence an individual's decision to use digital signages in fashion apparel retail stores. The partial least squares method evaluated the research model and validated the hypotheses of the data comprised of 418 self-administered individual responses. The results reveal that designed information is the key predictor of behavioural intentions stimulated by digital signages. The results confirm that aesthetic appeal, designed information, habit, and performance expectancy of behavioural intentions are significant predictors. In contrast, two constructs, effort expectancy and social influence, are non-significant for fashion apparel retail stores
{"title":"USE ME OR USE ME NOT? A COMMUNICATION TOOL - DIGITAL SIGNAGES FOR FASHION APPAREL STORES","authors":"S. Saini, Sanjeev Bansal, Pranay Verma","doi":"10.31620/jccc.06.22/04","DOIUrl":"https://doi.org/10.31620/jccc.06.22/04","url":null,"abstract":"Digital signage is a network of exclusive screens installed in retail stores to display diverse content. Fashion retail stores recognize digital signage as a promising technology in the retail environment. This study investigates how aesthetic appeal and designed information are in the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) model. Brick-and-mortar retailers have embraced digital signages to converse better and change the way individuals get cues in fashion apparel stores. This research analyses what factors influence an individual's decision to use digital signages in fashion apparel retail stores. The partial least squares method evaluated the research model and validated the hypotheses of the data comprised of 418 self-administered individual responses. The results reveal that designed information is the key predictor of behavioural intentions stimulated by digital signages. The results confirm that aesthetic appeal, designed information, habit, and performance expectancy of behavioural intentions are significant predictors. In contrast, two constructs, effort expectancy and social influence, are non-significant for fashion apparel retail stores","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42132073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Despite the challenges of pandemics and economic slowdown, the Indian economy is witnessing a surge in entrepreneurial activities. At the same time, we are also seeing start-up companies witnessing financial losses, mass lay-offs and salary cuts due to pandemic restrictions and economic slowdown. The main reason for failure is the lack of a viable strategy to develop and execute a strong branding, promotion and marketing strategy. Digital marketing offers a viable and affordable option to start-ups for marketing and brand building. However, many of the start-ups are resistant to the use of digital marketing for marketing and brand building. The purpose of the research study is to understand why start-ups resist the adoption of digital marketing tools and technologies. We have conducted a cross-sectional study by collecting primary data from 355 respondents from a similar number of companies, who were either owners of start-up companies or managers working in startup companies. The important finding was that factors like usage barrier, value barrier, risk barrier and psychological barrier were the major inhibitors to the adoption of digital marketing by start-ups. Gender, age and size of the company played a moderating role in influencing the adoption intention. For male owners of start-up companies, the effect of usage barrier, value barrier, risk barrier and psychological barrier all were significant, while for female owners, only the effect of value barrier and risk barrier was significant. Value barrier and risk barrier had a significant impact on young owners, while usage barrier and value barrier had a significant impact on middle-aged owners and value barrier and risk barrier had a significant impact on old owners.
{"title":"AN EMPIRICAL INVESTIGATION INTO WHY STARTUPS RESIST USE OF DIGITAL MARKETING","authors":"J. Chakraborti, Anirban Dutta, Bhaswati Jana","doi":"10.31620/jccc.06.22/06","DOIUrl":"https://doi.org/10.31620/jccc.06.22/06","url":null,"abstract":"Despite the challenges of pandemics and economic slowdown, the Indian economy is witnessing a surge in entrepreneurial activities. At the same time, we are also seeing start-up companies witnessing financial losses, mass lay-offs and salary cuts due to pandemic restrictions and economic slowdown. The main reason for failure is the lack of a viable strategy to develop and execute a strong branding, promotion and marketing strategy. Digital marketing offers a viable and affordable option to start-ups for marketing and brand building. However, many of the start-ups are resistant to the use of digital marketing for marketing and brand building. The purpose of the research study is to understand why start-ups resist the adoption of digital marketing tools and technologies. We have conducted a cross-sectional study by collecting primary data from 355 respondents from a similar number of companies, who were either owners of start-up companies or managers working in startup companies. The important finding was that factors like usage barrier, value barrier, risk barrier and psychological barrier were the major inhibitors to the adoption of digital marketing by start-ups. Gender, age and size of the company played a moderating role in influencing the adoption intention. For male owners of start-up companies, the effect of usage barrier, value barrier, risk barrier and psychological barrier all were significant, while for female owners, only the effect of value barrier and risk barrier was significant. Value barrier and risk barrier had a significant impact on young owners, while usage barrier and value barrier had a significant impact on middle-aged owners and value barrier and risk barrier had a significant impact on old owners.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43574311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The present paper addresses the importance of Social Media platforms during pandemic. It has been discussed as to how social media platforms have been a key piece for the dissemination of information as never in human history earlier, it has been possible to communicate so quickly. Its usage has shown to increase in situations of natural disaster and other crises. Responsible use of these tools can help quickly disseminate important new information, relevant new scientific findings, share diagnostic, treatment, and follow-up protocols, as well as compare different approaches globally, removing geographic boundaries for the first time in history. Through social media communication, the scientific community got enabled to collaborate, coordinate research and knowledge, around the globe in a faster way and enhance their capabilities to make a more resilient community. Following the descriptive methodology, paper attempts to list out the points as to how during the 2020 global pandemic, social media has become an ally but also a potential threat and how effective as a tool it is during present pandemic. How effectively social media is circulating the most important findings of a disease, with a decreased knowledge transition time to other healthcare providers (HCPs) is documented in detail in the paper. It is further documented as to how the high volumes of information compressed into a short period can result in overwhelmed HCPs trying to discern fact from noise. For the ease in practice and in the research, to use these tools in a responsible and useful way, it is recommended to follow some basic guidelines when sharing information on social networks in the COVID-19 era. In this paper, we summarize the most relevant information on the influence, advantages, and disadvantages of the use of social networks during the COVID-19 pandemic. Also, the present study deals with the importance of digital space and the impact of digitization to deal with the health crisis and economic crises in tandem. Further the paper attempts to list down the key issues that are important for research and practice and concludes that there is an opportunity to grow as a digital scientific community as well as the digital lay public by equipping them with the required resources and accesses to deal with the post COVID -19 scenario which is a digital form of present scenario.
{"title":"SOCIAL MEDIA AND DIGITAL FUTURES IN INDIAN COVID – 19 ERA","authors":"Tanu Kathuria","doi":"10.31620/jccc.12.21/22","DOIUrl":"https://doi.org/10.31620/jccc.12.21/22","url":null,"abstract":"The present paper addresses the importance of Social Media platforms during pandemic. It has been discussed as to how social media platforms have been a key piece for the dissemination of information as never in human history earlier, it has been possible to communicate so quickly. Its usage has shown to increase in situations of natural disaster and other crises. Responsible use of these tools can help quickly disseminate important new information, relevant new scientific findings, share diagnostic, treatment, and follow-up protocols, as well as compare different approaches globally, removing geographic boundaries for the first time in history. Through social media communication, the scientific community got enabled to collaborate, coordinate research and knowledge, around the globe in a faster way and enhance their capabilities to make a more resilient community. Following the descriptive methodology, paper attempts to list out the points as to how during the 2020 global pandemic, social media has become an ally but also a potential threat and how effective as a tool it is during present pandemic. How effectively social media is circulating the most important findings of a disease, with a decreased knowledge transition time to other healthcare providers (HCPs) is documented in detail in the paper. It is further documented as to how the high volumes of information compressed into a short period can result in overwhelmed HCPs trying to discern fact from noise. For the ease in practice and in the research, to use these tools in a responsible and useful way, it is recommended to follow some basic guidelines when sharing information on social networks in the COVID-19 era. In this paper, we summarize the most relevant information on the influence, advantages, and disadvantages of the use of social networks during the COVID-19 pandemic. Also, the present study deals with the importance of digital space and the impact of digitization to deal with the health crisis and economic crises in tandem. Further the paper attempts to list down the key issues that are important for research and practice and concludes that there is an opportunity to grow as a digital scientific community as well as the digital lay public by equipping them with the required resources and accesses to deal with the post COVID -19 scenario which is a digital form of present scenario.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45159073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
India is one of the most populous country in the world. In last few years, it has shown unprecedented development in its digital infrastructure. India has the second-largest telecom subscribers and the 3rd largest Internet users in the world. India is known to be a young nation with a 65% population below the age of 35. In 2020, the average age of an Indian is 29 years, people are more techno-savvy and use Internet more. The Covid-19 pandemic has increased social media usage in India. This research studied the impact of the Covid-19 pandemic on Indian consumer behaviour towards social media. The basic objective was to study the change in behaviour of people towards social media pre and post the start of the pandemic. The literature review was done to understand this change. It was evident from the study that people have started using social media more after the pandemic was started. It was used to gather information about the products, compare the products, understand the review of products, and finally purchase the product. The study also found out about the social media platforms that are more popular in India. It was also observed from the study that people will continue to use social media even afterlife will come to normal post-pandemic.
{"title":"A LITERATURE STUDY OF IMPACT OF THE COVID-19 PANDEMIC ON THE INDIAN CONSUMER BEHAVIOUR OF TOWARDS SOCIAL MEDIA","authors":"S. Kulkarni, S. Mohapatra","doi":"10.31620/jccc.12.21/17","DOIUrl":"https://doi.org/10.31620/jccc.12.21/17","url":null,"abstract":"India is one of the most populous country in the world. In last few years, it has shown unprecedented development in its digital infrastructure. India has the second-largest telecom subscribers and the 3rd largest Internet users in the world. India is known to be a young nation with a 65% population below the age of 35. In 2020, the average age of an Indian is 29 years, people are more techno-savvy and use Internet more. The Covid-19 pandemic has increased social media usage in India. This research studied the impact of the Covid-19 pandemic on Indian consumer behaviour towards social media. The basic objective was to study the change in behaviour of people towards social media pre and post the start of the pandemic. The literature review was done to understand this change. It was evident from the study that people have started using social media more after the pandemic was started. It was used to gather information about the products, compare the products, understand the review of products, and finally purchase the product. The study also found out about the social media platforms that are more popular in India. It was also observed from the study that people will continue to use social media even afterlife will come to normal post-pandemic.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47541185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The quick adoption of digital platforms in the education sector will always give credit to covid-19. The imposition of lock downs and closure of border as remedial measures forced educational institutes to shift to online platforms for their routine teaching and learning activities. The higher education institutes (HEIs) were found to be more dynamic, as they utilised their online presence in interacting with external members by way of other online activities predominantly webinars. The researchers suggest that online learning will remain to be a vital part of higher education and is going to stay along with other online activities like webinar as it is flexible, accessible, and convenient for the larger section of the students. This study examines the MS team’s platform from the learner’s perspective through technology acceptance model. The 320 responses were gathered from the participants of 22 countries who participated in one-week international webinar organised by two leading HEIs in Oman an online feedback form was analysed through PLS-SEM in SmartPLS 3.3.3. The study aimed to test the degree to which the participants were able to accept MS teams, a popular online learning platform in Oman, as a suitable webinar platform. The results indicate that MS teams is found to be a sufficiently good platform to conduct webinars however, it lags in terms of ease of use or user-friendliness. The study also confirms that attitude towards e-learning influences behavioural intention that subsequently influences the actual use of the platform.
{"title":"EMPIRICAL EXAMINATION OF MS TEAMS IN CONDUCTING WEBINAR: EVIDENCE FROM INTERNATIONAL ONLINE PROGRAM CONDUCTED IN OMAN","authors":"S. Ahmad Khan, H. Magd","doi":"10.31620/jccc.12.21/13","DOIUrl":"https://doi.org/10.31620/jccc.12.21/13","url":null,"abstract":"The quick adoption of digital platforms in the education sector will always give credit to covid-19. The imposition of lock downs and closure of border as remedial measures forced educational institutes to shift to online platforms for their routine teaching and learning activities. The higher education institutes (HEIs) were found to be more dynamic, as they utilised their online presence in interacting with external members by way of other online activities predominantly webinars. The researchers suggest that online learning will remain to be a vital part of higher education and is going to stay along with other online activities like webinar as it is flexible, accessible, and convenient for the larger section of the students. This study examines the MS team’s platform from the learner’s perspective through technology acceptance model. The 320 responses were gathered from the participants of 22 countries who participated in one-week international webinar organised by two leading HEIs in Oman an online feedback form was analysed through PLS-SEM in SmartPLS 3.3.3. The study aimed to test the degree to which the participants were able to accept MS teams, a popular online learning platform in Oman, as a suitable webinar platform. The results indicate that MS teams is found to be a sufficiently good platform to conduct webinars however, it lags in terms of ease of use or user-friendliness. The study also confirms that attitude towards e-learning influences behavioural intention that subsequently influences the actual use of the platform.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48822422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The content on social media is full of useful information that helps in communicating people’s preferences and opinions. The various examples in this context are that people frequently express their opinions about films and other social issues using Twitter, Facebook, etc. In this work, Sentiment Analysis of the Annual Budget for five financial years, namely, 2017–2018, 2018–2019, 2019–2020, 2020–2021, and 2021–2022 was initiated with the help of Twitter. Firstly, the researcher applied Text Mining to extract the budget's text data documents and computed correlation to know the association of influential words. Then, in analysis section plotted the occurrence of the words and the accompanying word cloud. The analysis was performed employing R software. Finally, the sentiment score for each item was calculated and assessed. This research is crucial because conducting a comparative text and Sentiment Analysis of five-year budgets for the Indian economy would communicate the previously prevailing positive and negative forecasts and thinking, which will aid future policymakers in planning future budgets.
{"title":"COMMUNICATING FIVE-YEAR BUDGETS FOR THE INDIAN ECONOMY: COMPARATIVE TEXT AND SENTIMENT ANALYSIS","authors":"Neelam Kaushal, Suman Ghalawat, Apul Saroha","doi":"10.31620/jccc.12.21/11","DOIUrl":"https://doi.org/10.31620/jccc.12.21/11","url":null,"abstract":"The content on social media is full of useful information that helps in communicating people’s preferences and opinions. The various examples in this context are that people frequently express their opinions about films and other social issues using Twitter, Facebook, etc. In this work, Sentiment Analysis of the Annual Budget for five financial years, namely, 2017–2018, 2018–2019, 2019–2020, 2020–2021, and 2021–2022 was initiated with the help of Twitter. Firstly, the researcher applied Text Mining to extract the budget's text data documents and computed correlation to know the association of influential words. Then, in analysis section plotted the occurrence of the words and the accompanying word cloud. The analysis was performed employing R software. Finally, the sentiment score for each item was calculated and assessed. This research is crucial because conducting a comparative text and Sentiment Analysis of five-year budgets for the Indian economy would communicate the previously prevailing positive and negative forecasts and thinking, which will aid future policymakers in planning future budgets.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46719528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Massive Open Online Courses (MOOCs) have garnered a lot of attention and interest from academia and industry. The proliferation of MOOC platforms has opened up immense opportunities for fulfilling learner needs and improving the education landscape. It is important to understand the drivers of MOOC adoption to ensure its complete utilization. Research on MOOC adoption, acceptance, usage, and continuance has increased over a period of time. With this regard, the purpose of this study was to review and synthesize the research on MOOC adoption using a structured and domain-based approach in order to understand its state-of-the-art literature. Seventy empirical articles indexed in Scopus or Web of Science were identified and reviewed systematically using the Theories, Context, Characteristics, and Methods (TCCM) framework. Systematic mapping of studies was taken place to determine the year-wise publications, journal quality, citations, widely used theories, the context in terms of MOOC platforms and country of research, characteristics in terms of widely used constructs, and hypothesized relationships. The systematic literature review highlights Technology Acceptance Model is the dominant model applied in the MOOC adoption research. Further research on MOOC adoption is seen majorly in Asian economies with a narrow focus on developed economies. Although several review studies have taken place on MOOC, their focus has been on the quality, pedagogical or user perspective. This study is the first effort in synthesizing the state-of-the-art literature on MOOC adoption. Future avenues of research are suggested in terms of Theories, Context, Characteristics, and Methods to further the theoretical and practical knowledge on MOOC adoption.
大规模在线开放课程(MOOCs)已经引起了学术界和工业界的广泛关注和兴趣。MOOC平台的激增为满足学习者的需求和改善教育环境提供了巨大的机会。了解MOOC采用的驱动因素以确保其充分利用是很重要的。一段时间以来，关于MOOC的采用、接受、使用和延续的研究有所增加。因此，本研究的目的是使用结构化和基于领域的方法对MOOC采用的研究进行回顾和综合，以了解其最新的文献。使用理论、背景、特征和方法(TCCM)框架，对Scopus或Web of Science收录的70篇实证文章进行了系统的识别和审查。系统地绘制了研究图谱，以确定年度出版物、期刊质量、引用、广泛使用的理论、MOOC平台和研究国家的背景、广泛使用的结构的特征以及假设的关系。系统的文献综述表明，技术接受模型是MOOC采用研究中应用的主导模型。关于MOOC采用的进一步研究主要集中在亚洲经济体，对发达经济体的关注有限。尽管已经对MOOC进行了几项审查研究，但它们的重点一直放在质量、教学或用户角度上。本研究首次综合了有关MOOC采用的最新文献。从理论、背景、特征和方法等方面提出了未来的研究方向，以进一步丰富MOOC采用的理论和实践知识。
{"title":"TECHNOLOGY ADOPTION AND CONTINUANCE OF MOOCS: A SYSTEMATIC LITERATURE REVIEW, SYNTHESIS AND FUTURE RESEARCH AGENDA","authors":"Jinal Shah, Monica Khanna, Hiren Patel","doi":"10.31620/jccc.12.21/10","DOIUrl":"https://doi.org/10.31620/jccc.12.21/10","url":null,"abstract":"Massive Open Online Courses (MOOCs) have garnered a lot of attention and interest from academia and industry. The proliferation of MOOC platforms has opened up immense opportunities for fulfilling learner needs and improving the education landscape. It is important to understand the drivers of MOOC adoption to ensure its complete utilization. Research on MOOC adoption, acceptance, usage, and continuance has increased over a period of time. With this regard, the purpose of this study was to review and synthesize the research on MOOC adoption using a structured and domain-based approach in order to understand its state-of-the-art literature. Seventy empirical articles indexed in Scopus or Web of Science were identified and reviewed systematically using the Theories, Context, Characteristics, and Methods (TCCM) framework. Systematic mapping of studies was taken place to determine the year-wise publications, journal quality, citations, widely used theories, the context in terms of MOOC platforms and country of research, characteristics in terms of widely used constructs, and hypothesized relationships. The systematic literature review highlights Technology Acceptance Model is the dominant model applied in the MOOC adoption research. Further research on MOOC adoption is seen majorly in Asian economies with a narrow focus on developed economies. Although several review studies have taken place on MOOC, their focus has been on the quality, pedagogical or user perspective. This study is the first effort in synthesizing the state-of-the-art literature on MOOC adoption. Future avenues of research are suggested in terms of Theories, Context, Characteristics, and Methods to further the theoretical and practical knowledge on MOOC adoption.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48602724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Covid-19 pandemic has impacted societal well-being in different and interacting contexts and its long duree consequences on human health, both biological and psychological serves to be a key element in the public discourse. The “pandemic-lockdown” in the Indian context made the health and social faultlines existing in the country hypervisible making one question the ‘normal’ we were existing with, in the pre-Covid times. As the virus took its toll on the fragile health system, nearly crushing it, individual’s rights to a safe and dignified life got threatened in the private spaces. The psycho-social effects of the pandemic arising from the exploitation in the public/private domains can be recognized as infringements with severe and sustained negative repercussions on the vulnerable sections of society. While analysing the intersecting vulnerabilities on varied fronts, another intense predicament related to women and elderly abuse in the (un)safe homely space awaits address and redressal. The nature of stressors underlying such abuse reflects on a complex interplay among several factors at an individual, community, and collective levels. The use of digital platforms, social media sites, and teleconsultation in moments of unprecedented crisis suggests towards creating an alternative paradigm for addressing the psychosocial dimension of the pandemic that lies intertwined with the “underlying injustices and social conditions”. In the backdrop of the Covid context, this paper would analyse how teleconsultation and telepsychiatry became an apparent channel to ensure health based services and extend support and safety to those victims and survivors of family abuse who remain marginalized in the society on sexist and ageist constructs.
{"title":"UNDERSTANDING THE EFFICACY OF TELECONSULTATION IN ASSUAGING ABUSE AGAINST INDIAN WOMEN DURING COVID-19 OUTBREAK","authors":"Debashrita Dey, P. Tripathi","doi":"10.31620/jccc.12.21/16","DOIUrl":"https://doi.org/10.31620/jccc.12.21/16","url":null,"abstract":"Covid-19 pandemic has impacted societal well-being in different and interacting contexts and its long duree consequences on human health, both biological and psychological serves to be a key element in the public discourse. The “pandemic-lockdown” in the Indian context made the health and social faultlines existing in the country hypervisible making one question the ‘normal’ we were existing with, in the pre-Covid times. As the virus took its toll on the fragile health system, nearly crushing it, individual’s rights to a safe and dignified life got threatened in the private spaces. The psycho-social effects of the pandemic arising from the exploitation in the public/private domains can be recognized as infringements with severe and sustained negative repercussions on the vulnerable sections of society. While analysing the intersecting vulnerabilities on varied fronts, another intense predicament related to women and elderly abuse in the (un)safe homely space awaits address and redressal. The nature of stressors underlying such abuse reflects on a complex interplay among several factors at an individual, community, and collective levels. The use of digital platforms, social media sites, and teleconsultation in moments of unprecedented crisis suggests towards creating an alternative paradigm for addressing the psychosocial dimension of the pandemic that lies intertwined with the “underlying injustices and social conditions”. In the backdrop of the Covid context, this paper would analyse how teleconsultation and telepsychiatry became an apparent channel to ensure health based services and extend support and safety to those victims and survivors of family abuse who remain marginalized in the society on sexist and ageist constructs.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44526613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.
{"title":"SOCIAL MEDIA’S OFFICIAL DESTINATION PROMO VIDEOS AND COUNTRY IMAGE INFLUENCING VISITING INTENTION TO RISKY DESTINATIONS","authors":"Dyuty Firoz","doi":"10.31620/jccc.12.21/02","DOIUrl":"https://doi.org/10.31620/jccc.12.21/02","url":null,"abstract":"Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43136093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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