The modern digital newsrooms produce journalistic output in multiple new content formats, podcasting being one of them. This study presents different contours of podcasting as practiced in the Indian newsrooms through the study of journalistic practices associated with it. Based on fieldwork in newsrooms as well as in-depth interviews, the study tells that the news selection practices for podcasting show a different set of news values emerging. The role of the audience in podcast production as well as the headlining function was also examined. The journalists were found to employ a more interpretive, narrative style of storytelling, moving away from the old journalistic norm of objectivity. Furthermore, these journalists were found to understand podcasting as a form of ‘slow journalism and consciously employing the slow techniques in their practice, conceptualizing podcasts as a necessary break in the modern day news work that is ‘always on’.
{"title":"HOW INDIAN NEWSROOMS POD: STUDYING THE PRACTICES OF JOURNALISTIC PODCASTING IN INDIA","authors":"Sneha Gore Mehendale, Nilesh Gokhale","doi":"10.31620/jccc.12.21/20","DOIUrl":"https://doi.org/10.31620/jccc.12.21/20","url":null,"abstract":"The modern digital newsrooms produce journalistic output in multiple new content formats, podcasting being one of them. This study presents different contours of podcasting as practiced in the Indian newsrooms through the study of journalistic practices associated with it. Based on fieldwork in newsrooms as well as in-depth interviews, the study tells that the news selection practices for podcasting show a different set of news values emerging. The role of the audience in podcast production as well as the headlining function was also examined. The journalists were found to employ a more interpretive, narrative style of storytelling, moving away from the old journalistic norm of objectivity. Furthermore, these journalists were found to understand podcasting as a form of ‘slow journalism and consciously employing the slow techniques in their practice, conceptualizing podcasts as a necessary break in the modern day news work that is ‘always on’.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45264526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to develop a scale for measuring the effectiveness of reality-based crime shows. The dearth of study reported in the literature in this domain, particularly with reality based-crime shows. Well established CAB (Cognitive Affective Behavioral) model is taken for benchmarking. Items are developed and classified under these three constructs – cognitive, affective, and behaviour. Under cognitive construct, general awareness and causal awareness are taken as subdomains; under affective construct, emotional coping and sympathetic feelings while under behavior construct responsible, preventive, maladaptive, and novel technique seeking behavior were taken into consideration. Using the proposed questionnaire following the cross-sectional design, data is collected from 400 respondents from metro cities. Confirmatory factor analysis and reliability tests are conducted using SPSS-21 and Amos-21. Data analysis is conducted for reliability, discriminant and convergent validity. The instrument's high reliability is reported as all subdomains and constructs achieved more than recommended threshold values of Cronbach's alpha and composite reliability. Results also confirmed the achievement of convergent and discriminant validity. This study is limited to the young population of metro cities. Better generalization can be achieved by extending this study to a diverse set of respondents regarding demography and socioeconomic profile. This can be extended for measuring other reality shows.
{"title":"ADOPTION OF CAB MODEL FOR INSTRUMENT DEVELOPMENT OF EFFECTIVENESS OF CRIME-BASED REALITY-SHOWS","authors":"Ram Kinkar Singh, Rakesh Prakash, Ruhi Lal","doi":"10.31620/jccc.12.21/19","DOIUrl":"https://doi.org/10.31620/jccc.12.21/19","url":null,"abstract":"This study aims to develop a scale for measuring the effectiveness of reality-based crime shows. The dearth of study reported in the literature in this domain, particularly with reality based-crime shows. Well established CAB (Cognitive Affective Behavioral) model is taken for benchmarking. Items are developed and classified under these three constructs – cognitive, affective, and behaviour. Under cognitive construct, general awareness and causal awareness are taken as subdomains; under affective construct, emotional coping and sympathetic feelings while under behavior construct responsible, preventive, maladaptive, and novel technique seeking behavior were taken into consideration. Using the proposed questionnaire following the cross-sectional design, data is collected from 400 respondents from metro cities. Confirmatory factor analysis and reliability tests are conducted using SPSS-21 and Amos-21. Data analysis is conducted for reliability, discriminant and convergent validity. The instrument's high reliability is reported as all subdomains and constructs achieved more than recommended threshold values of Cronbach's alpha and composite reliability. Results also confirmed the achievement of convergent and discriminant validity. This study is limited to the young population of metro cities. Better generalization can be achieved by extending this study to a diverse set of respondents regarding demography and socioeconomic profile. This can be extended for measuring other reality shows.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44022826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years, COVID-19 vaccine-related issues and viewpoints have aroused significant anxiety and concern. Several research studies are extracting, tracking, and evaluating prevalent public opinions on social media and making efforts to curb the misinformation spread. But, there is still a large audience that perceives vaccination as a threat, which in turn reduces our ability to fight effectively against the pandemic. This bibliometric study aims to explore the distribution of capabilities of researchers, institutions, and countries, research themes, and frontiers of Covid-19 vaccine-related misinformation trending on social media since the rollout of these vaccines. The Scopus online database was used for analysis. Excel 2016 and VOSViewer (version 1.6.17) software were used to report the visualizations of infodemic literature on COVID Vaccine on social media. Annual publications, top contributing authors, top-cited journals and author affiliation, leading subject areas, the top country in publication, and keyword network were among the key findings. Future researchers can use these findings to create a baseline before studying Covid-19 vaccine misinformation on social media. Furthermore, it may help in compiling crucial knowledge, trends, and lessons from existing researches to provide useful insights to handle similar phenomena in the future.
{"title":"A BIBLIOMETRIC ANALYSIS ON THE DISSEMINATION OF COVID -19 VACCINE MISINFORMATION ON SOCIAL MEDIA","authors":"Renuka Mahajan, Pragya Gupta","doi":"10.31620/jccc.12.21/18","DOIUrl":"https://doi.org/10.31620/jccc.12.21/18","url":null,"abstract":"In recent years, COVID-19 vaccine-related issues and viewpoints have aroused significant anxiety and concern. Several research studies are extracting, tracking, and evaluating prevalent public opinions on social media and making efforts to curb the misinformation spread. But, there is still a large audience that perceives vaccination as a threat, which in turn reduces our ability to fight effectively against the pandemic. This bibliometric study aims to explore the distribution of capabilities of researchers, institutions, and countries, research themes, and frontiers of Covid-19 vaccine-related misinformation trending on social media since the rollout of these vaccines. The Scopus online database was used for analysis. Excel 2016 and VOSViewer (version 1.6.17) software were used to report the visualizations of infodemic literature on COVID Vaccine on social media. Annual publications, top contributing authors, top-cited journals and author affiliation, leading subject areas, the top country in publication, and keyword network were among the key findings. Future researchers can use these findings to create a baseline before studying Covid-19 vaccine misinformation on social media. Furthermore, it may help in compiling crucial knowledge, trends, and lessons from existing researches to provide useful insights to handle similar phenomena in the future.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43648192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim behind conducting this research is to investigate the impact of social media (SM) its impact on enhancing their Financial Literacy (FL) and how it influences Gen Z Community Behaviour (GzCB). This will help us to know that how all these independent variables will affect the dependent investment decisions (ID) of the GenZ investors.
{"title":"INFERRING THE ROLE OF SOCIAL MEDIA ON GEN Z’S INVESTMENTS DECISIONS","authors":"S. K Khatik, Rahul Joshi, Vinod Kumar Adwani","doi":"10.31620/jccc.12.21/24","DOIUrl":"https://doi.org/10.31620/jccc.12.21/24","url":null,"abstract":"The aim behind conducting this research is to investigate the impact of social media (SM) its impact on enhancing their Financial Literacy (FL) and how it influences Gen Z Community Behaviour (GzCB). This will help us to know that how all these independent variables will affect the dependent investment decisions (ID) of the GenZ investors.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45779817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adolescence is a transitional stage between the childhood and adulthood where one faces so many physical, psychological, social and cultural pressures. Due to the unset of the menstrual cycle, most of the adolescent girls go through anxiety, fear and stigma in this phase of life. With an objective to conduct a systematic literature review of existing studies on menstrual hygiene and MHHM (Menstrual Health and Hygiene Model) this study is undertaken and by this the researchers have tried to identify major gaps in existing studies of all over the world. Menstrual hygiene is a precautionary measure to overcome the taboo of menstruation among young girls. The researchers conducted SLR with help of Google scholar and PubMed to explore different research articles related to MHHM (Menstrual Health & Hygiene Model) until December 2020. The study applied PRISMA technique on 390 research studies retrieved from Google Scholar and PubMed and only 40 papers were selected for final review. From the study it is found that, majority of the studies are conducted in developing countries from Asia and Africa. But contrary to this most of these studies are conducted by scholars/researchers from developed countries. Only 20% of studies are from developed countries like USA and western European countries. One of the major findings of the study is that most of the research studies lack a proper theoretical framework and not used any theory or model. The present study will help the researchers to focus on the specific geographic regions where major studies are not conducted on menstrual health and hygiene. Similarly, it will further encourage the researchers to go for qualitative studies and developing proper theoretical frameworks and follow proper communication models for the research study.
{"title":"A SYSTEMATIC LITERATURE REVIEW OF COMMUNICATION STRATEGIES AND MENSTRUAL HYGIENE: FROM 2007 TO 2020","authors":"Nidhi Sharma, Fakira Mohan Nahak","doi":"10.31620/jccc.12.21/21","DOIUrl":"https://doi.org/10.31620/jccc.12.21/21","url":null,"abstract":"Adolescence is a transitional stage between the childhood and adulthood where one faces so many physical, psychological, social and cultural pressures. Due to the unset of the menstrual cycle, most of the adolescent girls go through anxiety, fear and stigma in this phase of life. With an objective to conduct a systematic literature review of existing studies on menstrual hygiene and MHHM (Menstrual Health and Hygiene Model) this study is undertaken and by this the researchers have tried to identify major gaps in existing studies of all over the world. Menstrual hygiene is a precautionary measure to overcome the taboo of menstruation among young girls. The researchers conducted SLR with help of Google scholar and PubMed to explore different research articles related to MHHM (Menstrual Health & Hygiene Model) until December 2020. The study applied PRISMA technique on 390 research studies retrieved from Google Scholar and PubMed and only 40 papers were selected for final review. From the study it is found that, majority of the studies are conducted in developing countries from Asia and Africa. But contrary to this most of these studies are conducted by scholars/researchers from developed countries. Only 20% of studies are from developed countries like USA and western European countries. One of the major findings of the study is that most of the research studies lack a proper theoretical framework and not used any theory or model. The present study will help the researchers to focus on the specific geographic regions where major studies are not conducted on menstrual health and hygiene. Similarly, it will further encourage the researchers to go for qualitative studies and developing proper theoretical frameworks and follow proper communication models for the research study.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41355807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jalal Rajeh Hanaysha, Anshuman Sharma, Alaa M. Momani
The key objective of this research was to test the role of social media marketing features (interactivity, perceived relevance, entertainment, and informativeness) in affecting brand loyalty in the fast-food industry. The required data was obtained through a quantitative survey from customers of fast-food brands in the United Arab Emirates. The findings revealed that most of the social media marketing features positively influence brand loyalty. In detail, it was found that interactivity and perceived relevance positively affect brand loyalty. However, contrary to expectations, it was found that the impact of entertainment on brand loyalty is insignificant. Finally, the outcomes confirmed that informativeness is a significant predictor of brand loyalty. This research adds to the existing marketing literature on this topic through the examination of selected social media marketing features and brand loyalty in a Middle East country as the empirical research on this topic, particularly, in this region is scarce.
{"title":"AN EXPLORATION OF SOCIAL MEDIA MARKETING FEATURES AND BRAND LOYALTY IN THE FAST FOOD INDUSTRY","authors":"Jalal Rajeh Hanaysha, Anshuman Sharma, Alaa M. Momani","doi":"10.31620/jccc.12.21/08","DOIUrl":"https://doi.org/10.31620/jccc.12.21/08","url":null,"abstract":"The key objective of this research was to test the role of social media marketing features (interactivity, perceived relevance, entertainment, and informativeness) in affecting brand loyalty in the fast-food industry. The required data was obtained through a quantitative survey from customers of fast-food brands in the United Arab Emirates. The findings revealed that most of the social media marketing features positively influence brand loyalty. In detail, it was found that interactivity and perceived relevance positively affect brand loyalty. However, contrary to expectations, it was found that the impact of entertainment on brand loyalty is insignificant. Finally, the outcomes confirmed that informativeness is a significant predictor of brand loyalty. This research adds to the existing marketing literature on this topic through the examination of selected social media marketing features and brand loyalty in a Middle East country as the empirical research on this topic, particularly, in this region is scarce.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45551938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Innovative forms of digital communications using blogging, vlogging, etc. have led to wider recognition and acceptance of social media influencer marketing by business entities. The purpose of this study is to explore the characteristics of electronic Word of Mouth (eWOM) generated by food blogging, that has an impact on consumers when they seek out the reviews by social media influencers to make dining decisions. More precisely, the study identifies four independent variables; The expertise of Source (EX); Popularity of Source (PO); Convenience of Information (CO) and Familiarityof Source (FA); and examines its impact on consumers’ Intention to Purchase (IN). The study starts off with a discussion of the coming of digital marketing communication, allowing traditional word of mouth marketing to evolve into the electronic word of mouth. The study followed quantitative methodology and the data was gathered using self-administered questionnaires. 353 usable responses were received, and the data were statistically analyzed using SPSS. The results show that the consumers’ the intention was strongly impacted by the familiarity of source and convenience of information, while the correlation is low for the expertise of source and popularity of source. The findings fill in the lack of studies in this area, specific to the food and beverage industry in the geographical context, and provide marketers a clearer picture of what is being valued by the consumers when they seek out opinions by the social media influencers. This in turn helps their decision-making when choosing food bloggers as part of their social media marketing strategy.
{"title":"SOCIAL MEDIA INFLUENCERS AND ELECTRONIC WORD OF MOUTH: THE COMMUNICATION IMPACT ON RESTAURANT PATRONIZING","authors":"Rida Azim, Praveen Balakrishnan Nair","doi":"10.31620/jccc.12.21/05","DOIUrl":"https://doi.org/10.31620/jccc.12.21/05","url":null,"abstract":"Innovative forms of digital communications using blogging, vlogging, etc. have led to wider recognition and acceptance of social media influencer marketing by business entities. The purpose of this study is to explore the characteristics of electronic Word of Mouth (eWOM) generated by food blogging, that has an impact on consumers when they seek out the reviews by social media influencers to make dining decisions. More precisely, the study identifies four independent variables; The expertise of Source (EX); Popularity of Source (PO); Convenience of Information (CO) and Familiarityof Source (FA); and examines its impact on consumers’ Intention to Purchase (IN). The study starts off with a discussion of the coming of digital marketing communication, allowing traditional word of mouth marketing to evolve into the electronic word of mouth. The study followed quantitative methodology and the data was gathered using self-administered questionnaires. 353 usable responses were received, and the data were statistically analyzed using SPSS. The results show that the consumers’ the intention was strongly impacted by the familiarity of source and convenience of information, while the correlation is low for the expertise of source and popularity of source. The findings fill in the lack of studies in this area, specific to the food and beverage industry in the geographical context, and provide marketers a clearer picture of what is being valued by the consumers when they seek out opinions by the social media influencers. This in turn helps their decision-making when choosing food bloggers as part of their social media marketing strategy.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47181263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Recent marketing research focuses on social media marketing as an essential tool for companies to fully utilise particularly with the increase of online and home-based consumption during pandemic. In particular, the authors hypothesize that online consumer review, social media advertisement and influencers endorsement may affect online purchase intention. The investigation of the hypotheses utilizes a sample of 163 customers who shop for fashion apparel via online platforms during the pandemic. In order to assess the relationships between these variables, the current research used quantitative methods through an online self-administered questionnaire, in which the scale items were derived from existing literature. These results suggest that ‘Online Consumer Review’, ‘Social Media Advertisement’, and ‘Influencer Endorsement’ have a positive and significant correlation with online purchase intention of fashion apparel during pandemic (r = .25; r = .35; r = .48, respectively). The researcher deliberates the implications for marketing research and practice which include addressing the literature gap in understanding online purchase intention of fashion apparel during the pandemic and highlighting the importance of social media marketing for companies to survive in the 21st century of online-based consumption and consumer-oriented social media.
{"title":"THE ROLE OF ONLINE CONSUMER REVIEW, SOCIAL MEDIA ADVERTISEMENT AND INFLUENCER ENDORSEMENT ON PURCHASE INTENTION OF FASHION APPAREL DURING COVID-19","authors":"Aqilah Yaacob, Jen Ling Gan, Shamsuddin Yusuf","doi":"10.31620/jccc.12.21/03","DOIUrl":"https://doi.org/10.31620/jccc.12.21/03","url":null,"abstract":"Recent marketing research focuses on social media marketing as an essential tool for companies to fully utilise particularly with the increase of online and home-based consumption during pandemic. In particular, the authors hypothesize that online consumer review, social media advertisement and influencers endorsement may affect online purchase intention. The investigation of the hypotheses utilizes a sample of 163 customers who shop for fashion apparel via online platforms during the pandemic. In order to assess the relationships between these variables, the current research used quantitative methods through an online self-administered questionnaire, in which the scale items were derived from existing literature. These results suggest that ‘Online Consumer Review’, ‘Social Media Advertisement’, and ‘Influencer Endorsement’ have a positive and significant correlation with online purchase intention of fashion apparel during pandemic (r = .25; r = .35; r = .48, respectively). The researcher deliberates the implications for marketing research and practice which include addressing the literature gap in understanding online purchase intention of fashion apparel during the pandemic and highlighting the importance of social media marketing for companies to survive in the 21st century of online-based consumption and consumer-oriented social media.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42678157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The effect of social media on youth is immense. Fear of missing out (FoMO) is a common repercussion found in youth due to extreme usage of social media platforms. They suffer from FoMO in the context of travel and tour. This behavior leads to impulsive travel decisions plus risk-taking travel attitude. The present study examines the impact of Social Media (Instagram) induced Travel Addiction on youth's Risk-Taking Travel Behavioral Intention with FoMO as a mediating variable. An online survey conducted amidst 420 South Indian students revealed that Social Media (Instagram) induced Travel Addiction (SMTA) had a direct positive impact (β = 0.29, p <0.05) on Risk Taking Travel Behavioural Intention (RTTBI). It was also observed that Social Media (Instagram) induced Travel Addiction had a direct positive impact on FoMO (β = 0.58, p <0.05), and FoMO had a direct positive impact (β = 0.19, p <0.05) on Risk-Taking Travel Behaviour Intention. Further, FoMO was also observed to mediate the connection between Social Media (Instagram) induced Travel Addiction and Risk-Taking Travel Behavioural Intention. It is proposed that parents, teachers, and educational institutes regulate risk-taking travel behavior in youth. Furthermore, it is suggested that the youths be provided with coping/resilience strategies to deal with social media addiction. The limitations, implications for future research, and recommendations are also discussed in the paper.
{"title":"A STUDY ON THE MEDIATING EFFECT OF FoMO ON SOCIAL MEDIA (INSTAGRAM ) INDUCED TRAVEL ADDICTION AND RISK TAKING TRAVEL BEHAVIORAL INTENTION IN YOUTH","authors":"Mrudhusha Mohanan, Suraj Kushe Shekhar","doi":"10.31620/jccc.12.21/06","DOIUrl":"https://doi.org/10.31620/jccc.12.21/06","url":null,"abstract":"The effect of social media on youth is immense. Fear of missing out (FoMO) is a common repercussion found in youth due to extreme usage of social media platforms. They suffer from FoMO in the context of travel and tour. This behavior leads to impulsive travel decisions plus risk-taking travel attitude. The present study examines the impact of Social Media (Instagram) induced Travel Addiction on youth's Risk-Taking Travel Behavioral Intention with FoMO as a mediating variable. An online survey conducted amidst 420 South Indian students revealed that Social Media (Instagram) induced Travel Addiction (SMTA) had a direct positive impact (β = 0.29, p <0.05) on Risk Taking Travel Behavioural Intention (RTTBI). It was also observed that Social Media (Instagram) induced Travel Addiction had a direct positive impact on FoMO (β = 0.58, p <0.05), and FoMO had a direct positive impact (β = 0.19, p <0.05) on Risk-Taking Travel Behaviour Intention. Further, FoMO was also observed to mediate the connection between Social Media (Instagram) induced Travel Addiction and Risk-Taking Travel Behavioural Intention. It is proposed that parents, teachers, and educational institutes regulate risk-taking travel behavior in youth. Furthermore, it is suggested that the youths be provided with coping/resilience strategies to deal with social media addiction. The limitations, implications for future research, and recommendations are also discussed in the paper.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49102641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The conventional learning style and engagement of students has changed since the inception of digital media. The present paper purpose is to delve into the literature of the last decade and to track the progression of digital media in context to student's engagement in e-learning through critically accessing the literature. The study was conducted with 300 published articles based on the selected keyword ‘Digital Media’, ‘Students Engagement’, and ‘E-Learning’ in the last 10 years. Researchers systematically analyzed the articles, following type and period of publication; publisher wise; citations, publishers, and years; authors; titles; and top journals to identify the impact of Digital Media. The finding provides the role of Digital media and its impact on E-Learning patterns of students. Furthermore, it is accommodating in comprehending the students in putting the knowledge gained through Digital Media to optimal use. Based on finding this platform can be enlarged to serve all streams of learning materials. Confiding Digital Media only for Learning of Students could be considered a narrow approach, hence part from selected keyword studies could also be conducted. The present research will help future researchers and academician to have a clear understanding of Digital Media to utilize it as learning.
{"title":"IMPACT OF DIGITAL MEDIA ON STUDENTS’ ENGAGEMENT VIA E-LEARNING: A CRITICAL LITERATURE REVIEW USING BIBLIOGRAPHIC ANALYSIS","authors":"Disha Sharma, Shilpi Gupta","doi":"10.31620/jccc.06.21/04","DOIUrl":"https://doi.org/10.31620/jccc.06.21/04","url":null,"abstract":"The conventional learning style and engagement of students has changed since the inception of digital media. The present paper purpose is to delve into the literature of the last decade and to track the progression of digital media in context to student's engagement in e-learning through critically accessing the literature. The study was conducted with 300 published articles based on the selected keyword ‘Digital Media’, ‘Students Engagement’, and ‘E-Learning’ in the last 10 years. Researchers systematically analyzed the articles, following type and period of publication; publisher wise; citations, publishers, and years; authors; titles; and top journals to identify the impact of Digital Media. The finding provides the role of Digital media and its impact on E-Learning patterns of students. Furthermore, it is accommodating in comprehending the students in putting the knowledge gained through Digital Media to optimal use. Based on finding this platform can be enlarged to serve all streams of learning materials. Confiding Digital Media only for Learning of Students could be considered a narrow approach, hence part from selected keyword studies could also be conducted. The present research will help future researchers and academician to have a clear understanding of Digital Media to utilize it as learning.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43399893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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