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Dimensions of Brand Equity: A Hybrid Approach 品牌资产的维度:混合方法
Q2 Business, Management and Accounting Pub Date : 2024-07-01 DOI: 10.1177/22785337221132623
Govind Nath Srivastava, V. Padmaja, Abhinav P. Tripathi
Subjectivity and emotionality of a brand influence the subconscious motivation of customers. It determines brand loyalty, value of the brand, and sustainability of relationship with the customers. This study explores the qualitative dimensions of brand and aims to analyze the impact of qualitative dimensions of a brand on brand equity. In the present study, a sample of 450 respondents were taken who have positive inclination towards Apple iPhone. The variables of the study were extracted using qualitative research while data were processed using SPSS 20 statistical software. The hybrid approach is used in the study as it delivers better result. The proposed model was validated and the results of the study depict that brand friendliness, emotionality, brand trust, and alignment with the brand personality significantly influence brand equity. The study brings important insights about invisible, intangible, and subjective attributes of the brand. The study can be further used to build another inclusive model by incorporating both qualitative and quantitative aspects of the brand.
品牌的主观性和情感性影响着顾客的潜意识动机。它决定了品牌忠诚度、品牌价值以及与客户关系的可持续性。本研究探讨了品牌的定性维度,旨在分析品牌的定性维度对品牌资产的影响。本研究选取了 450 位对苹果 iPhone 有好感的受访者作为样本。研究变量采用定性研究方法提取,数据则使用 SPSS 20 统计软件进行处理。本研究采用了混合方法,因为这种方法能取得更好的结果。研究结果表明,品牌友好度、情感化、品牌信任度以及与品牌个性的一致性对品牌资产有显著影响。这项研究对品牌的隐形、无形和主观属性提出了重要见解。该研究可进一步用于建立另一个包容性模型,将品牌的定性和定量方面都纳入其中。
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引用次数: 0
It Must Be Excellent If an Instagram Star Endorses It, Right? Inquiring About the Parasocial Interactions and Online Purchase Intention 有 Instagram 明星代言的产品一定很棒,对吗?探究准社交互动与在线购买意向
Q2 Business, Management and Accounting Pub Date : 2024-06-09 DOI: 10.1177/22785337241247892
Sridevi Gopakumar, Madhava Priya Dananjayan
In an era dominated by social media, the power of Instagram influencers on consumer purchase intentions is undeniable and profound. This study explores the complex dynamics between parasocial interactions, influencer credibility, product–influencer congruence, attitude, and consumer purchase intentions in the context of Instagram beauty influencers. Employing a quantitative research approach, an online survey was conducted among 326 female Instagram users who follow beauty influencers. The findings underscore the pivotal role of influencer credibility and product–influencer congruence in shaping consumers’ attitudes and purchase intentions. Furthermore, results reveal that parasocial interactions cultivate feelings of trust and positivity toward influencers, thereby enhancing consumers’ purchasing intentions. A novel contribution of this research lies in the identification of influencer credibility and product–influencer congruence as significant mediators in the relationship between parasocial interactions and purchase intentions. Although the research focuses primarily on beauty influencers on Instagram, the insights gleaned offer critical practical implications for broader influencer marketing strategies, emphasizing the need for influencer authenticity, alignment with endorsed products, and strong parasocial interactions. While limited to Instagram beauty influencers and reliant on self-reported measures, the study suggests a need for further exploration into variables like trust and perceived value.
在社交媒体占主导地位的时代,Instagram 影响者对消费者购买意向的影响是不可否认的,也是深远的。本研究以 Instagram 美妆影响者为背景,探讨了寄生社交互动、影响者可信度、产品-影响者一致性、态度和消费者购买意愿之间的复杂动态关系。研究采用定量研究方法,对 326 位关注美妆影响者的 Instagram 女性用户进行了在线调查。研究结果强调了影响者的可信度和产品与影响者的一致性在影响消费者态度和购买意向方面的关键作用。此外,研究结果还显示,寄生社交互动培养了消费者对影响者的信任感和积极性,从而增强了他们的购买意向。本研究的一个新贡献在于确定了影响者的可信度和产品与影响者的一致性在寄生社会互动与购买意向之间的关系中具有重要的中介作用。虽然研究主要关注 Instagram 上的美妆影响者,但所获得的见解为更广泛的影响者营销战略提供了重要的实际意义,强调了影响者的真实性、与认可产品的一致性以及强大的寄生社会互动的必要性。虽然研究仅限于 Instagram 上的美妆影响者,而且依赖于自我报告的测量方法,但研究表明有必要进一步探索信任和感知价值等变量。
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引用次数: 0
Gender Diversity and Inclusion on Indian Boards: Post the Introduction of the Mandate in 2015 and 2019 印度董事会的性别多样性和包容性:2015 年和 2019 年引入授权之后
Q2 Business, Management and Accounting Pub Date : 2024-06-02 DOI: 10.1177/22785337241249557
Neharika Vohra, Kashika Sud, Chayanika Bhayana
The purpose of this study is to investigate the impact of quota requirements on the proportion of women serving on corporate boards in India. By examining not just the numbers but also the composition of women directors, including their profiles—age, education and professional experience, directorship type, appointment nature, industry representation—as well as patterns in their participation in board committees, compensation, tenure, and reasons for leaving, the study aimed to understand the extent to which boards have leveraged the presence of women on boards. The study includes all 1944 National Stock Exchange (NSE)-listed companies to whom the mandate applies. The results show an increase in the number of women on boards after the quota mandate; however, there is also a rise in the same women serving on multiple boards around the date of compliance to the quota mandate, suggesting symbolic inclusion of women on boards. Symbolic management was also evidenced in a few women holding chairperson positions, and proportionately, women’s leadership in committees such as audit committees being lower than their board presence. This research offers insights into the actions of Indian corporates to comply with the mandate and yet uphold the status quo, thus being symbolic in meeting the mandate.
本研究的目的是调查配额要求对印度公司董事会中女性比例的影响。本研究不仅考察了女性董事的数量,还考察了女性董事的构成,包括她们的概况--年龄、教育和专业经验、董事类型、任命性质、行业代表性,以及她们参与董事会委员会的模式、薪酬、任期和离职原因,旨在了解董事会在多大程度上利用了女性在董事会中的存在。这项研究包括所有 1944 家在国家证券交易所(NSE)上市的公司,这些公司的任务规定对其适用。研究结果表明,在配额授权之后,董事会中的女性人数有所增加;然而,在配额授权实施日期前后,在多个董事会中任职的女性人数也有所增加,这表明女性被象征性地纳入了董事会。象征性管理还体现在少数妇女担任主席职位,而且从比例上看,妇女在审计委员会等委员会中的领导力低于她们在董事会中的存在。这项研究深入探讨了印度公司在遵守任务规定的同时又维持现状的行动,从而象征性地履行了任务规定。
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引用次数: 0
An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises 企业家营销维度与中小企业竞争优势的探索
Q2 Business, Management and Accounting Pub Date : 2024-05-23 DOI: 10.1177/22785337241255815
J. Hanaysha, Abdallatif Abuowda, Osman Gulseven
The prime focus of this article was on investigating whether the dimensions of entrepreneurial marketing have any effect on an enterprise’s competitive advantage in small and medium enterprises’ (SMEs’) setting. It further aims to close existing theoretical gaps in the previous literature concerning the scarce empirical studies on entrepreneurial marketing in the Gulf Cooperation Council countries. In order to respond to this gap, a structured survey was designed for obtaining the required data from several owners as well as managers of diverse SMEs in the United Arab Emirates (UAE). After completing data collection, the software of SmartPLS4 was used for validating the hypotheses and drawing conclusions. Based on the analysis, the results exhibited that innovativeness, resource leveraging, and customer intensity positively impact competitive advantage. The analysis also supported that opportunity focus, customer proactiveness, as well as value creation all positively affect competitive advantage. However, risk-taking dimension was found to be an insignificant predictor of competitive advantage. By providing insights into SMEs in the UAE context, this article enhances the prevailing knowledge on the connection among the selected elements of entrepreneurial marketing and competitive advantage.
本文的主要重点是研究创业营销的各个层面是否会对中小企业的竞争优势产生影响。本文还旨在弥补以往文献中关于海湾合作委员会国家创业营销实证研究不足的理论空白。为了填补这一空白,我们设计了一项结构化调查,从阿拉伯联合酋长国(UAE)不同中小企业的几位所有者和管理者那里获取所需的数据。完成数据收集后,使用 SmartPLS4 软件验证假设并得出结论。分析结果表明,创新能力、资源利用和客户密集度对竞争优势有积极影响。分析还证明,机会关注、客户主动性以及价值创造都会对竞争优势产生积极影响。然而,风险承担维度对竞争优势的预测作用不明显。通过对阿联酋中小型企业的深入分析,本文丰富了有关创业营销的选定要素与竞争优势之间联系的现有知识。
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引用次数: 0
Determinants of Counterproductive Work Behavior: A Moderation and Mediation Analysis 非生产性工作行为的决定因素:调节与调解分析
Q2 Business, Management and Accounting Pub Date : 2024-05-03 DOI: 10.1177/22785337241242524
Smruti Patre, Debarun Chakraborty
The purpose of the article is to investigate the impact of employment stressors, specifically job insecurity (JI), interpersonal conflicts at work (ICW), and leader–member exchange (LMX), on counterproductive work behaviors (CWB). The stressor-emotion theory of CWB suggests that the connections between these factors could be influenced by emotional exhaustion (EE) and regulated by emotional intelligence (EI). A cross-sectional survey was undertaken online to gather data from 431 IT personnel in India. The model proposed, postulating relationships among the variables, underwent testing through structural equation modeling (SEM) utilizing the process macro in SPSS. The moderation analysis was conducted using Hayes’ PROCESS macro in SPSS. The findings confirmed that all three job stressors have a significant impact on CWB. Additionally, EE partially mediated all three relationships. Similarly, EI moderated only the association between ICW and CWB, but not those of JI and LMX with CWB. It is highly imperative for organizations to comprehend the concept deeply and research further to determine the antecedents that impact CWB, to realize their goals.
本文旨在研究就业压力源,特别是工作不安全感(JI)、工作中的人际冲突(ICW)和领导-成员交流(LMX)对反生产性工作行为(CWB)的影响。CWB的压力源-情绪理论认为,这些因素之间的联系可能受情绪耗竭(EE)的影响,并受情商(EI)的调节。我们通过在线调查收集了印度 431 名 IT 人员的数据。利用 SPSS 中的过程宏,通过结构方程建模(SEM)对提出的模型进行了检验,该模型假设了变量之间的关系。使用 SPSS 中 Hayes 的 PROCESS 宏进行了调节分析。结果证实,所有三个工作压力源都对 CWB 有显著影响。此外,EE 部分调节了这三种关系。同样,EI 只调节了 ICW 与 CWB 的关系,而没有调节 JI 和 LMX 与 CWB 的关系。组织要实现其目标,就必须深刻理解这一概念,并进一步研究确定影响 CWB 的前因。
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引用次数: 0
Navigating Change and Adversity: A Case Study of Netflix’s Journey 驾驭变革与逆境:Netflix 之旅案例研究
Q2 Business, Management and Accounting Pub Date : 2024-03-11 DOI: 10.1177/22785337241233035
Syamala Devi Challa, L. K. Jena
On March 14, 2022, Netflix’s shares were down to more than 50% by losing all its pandemic gains. Investors have faced the biggest loss; even big companies have withdrawn their shares from Netflix. The founders of Netflix, led by Reed Hastings and pioneered by Marc Randolph, were in trouble. Though Randolph pioneered Netflix, Reed Hastings, the co-founder and the most decisive leader of Netflix, has played a prominent place in its growth. He has been serving Netflix for two decades, and his leadership tactics have helped it to serve in critical times like COVID. The journey of Netflix from inception to today has involved leadership lessons, tactics, and change initiatives. The role of Hastings in every change is also notable for the growth of Netflix. Though the change is for the improvement of the company, all the changes would not give fruitful results. The team Hastings adaptation and customization of changes were remarkable. The growth of Netflix can be divided into three phases: Before, during, and after COVID-19, depending on the change initiatives taken by the company. The changes adopted before and during COVID have made Netflix a top brand in the streaming zone. But due to present losses, there is a quest for the next act in the company to recover the market share; otherwise, the future of Netflix would be questionable.
2022 年 3 月 14 日,Netflix 的股价跌至 50%以上,失去了所有的流行性收益。投资者面临着最大的损失;甚至大公司也从 Netflix 撤回了股份。以里德-黑斯廷斯(Reed Hastings)为首、马克-伦道夫(Marc Randolph)为先锋的 Netflix 创始人陷入了困境。虽然伦道夫是 Netflix 的创始人,但里德-黑斯廷斯作为 Netflix 的联合创始人和最具决定性的领导者,在 Netflix 的发展中发挥了突出的作用。他为 Netflix 服务了二十年,他的领导战术帮助 Netflix 在 COVID 等关键时刻发挥了作用。Netflix 从创立之初到今天的发展历程,包含了领导力的经验、战术和变革举措。黑斯廷斯在每一次变革中扮演的角色也为 Netflix 的发展起到了显著作用。尽管变革是为了改善公司,但所有的变革都不会带来丰硕的成果。哈斯廷斯团队对变革的适应和定制是非常出色的。Netflix 的发展可分为三个阶段:根据公司采取的变革举措,可将 Netflix 的发展分为三个阶段:COVID-19 之前、期间和之后。COVID 之前和期间所采取的变革使 Netflix 成为流媒体领域的顶级品牌。但由于目前的亏损,公司需要采取下一步行动来恢复市场份额,否则,Netflix 的未来将令人怀疑。
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引用次数: 0
The Role of Corporate Social Responsibility Spending on Firm Performance with Earnings Management as a Moderating Variable: Evidence from the Indian Market 以收益管理为调节变量的企业社会责任支出对公司业绩的影响:来自印度市场的证据
Q2 Business, Management and Accounting Pub Date : 2024-01-03 DOI: 10.1177/22785337231208293
Gayas Ahmad, Mohammad Haseeb, M. Hossain, Waseem Alam, Feeroz Hayat, Mohammad Shahid
This study seeks to examine the influence of corporate social responsibility (CSR) spending on firm performance (FP) and supplementary examine the contraction effect of CSR spending and earning management (EM) on the FP in the setting of Indian companies. The sample size employed in this study is 82 companies from S&P BSE 100 index during 2015&–2021. Further, Tobin&’s Q is used as an indicator for measuring the FP. The modified Jones model is employed as a proxy to quantify EM in the form of discretionary accruals (DACC). The methodological model for analysis followed in the work is pooled ordinary least square. The study reveals pragmatic evidence that enterprises engaged in the exercise of EM have no encouragement in CSR spending. In addition to this, the second hypothesis, based on EM, CSR, and earnings management, negatively influences FP in the Indian context. The results of this research will be of certain interest to business owners who want to gauge the efficacy of directors&’ and managers&’ sustainability choices, as well as investors and public authorities who want to evaluate the positive correlation between CSR and a company&’s performance and image, and therefore, the favorable impact on the firm&’s performance.
本研究旨在考察企业社会责任(CSR)支出对公司业绩(FP)的影响,并以印度公司为背景,补充考察企业社会责任支出和收入管理(EM)对公司业绩(FP)的收缩效应。本研究采用的样本量为 2015-2021 年期间标准普尔 BSE 100 指数中的 82 家公司。此外,托宾 Q 值被用作衡量 FP 的指标。采用修正的琼斯模型作为替代,以全权应计项目(DACC)的形式量化EM。工作中采用的分析方法模型是集合普通最小二乘法。研究揭示了一个实用的证据,即参与企业经营管理的企业并不鼓励企业社会责任支出。此外,在印度背景下,基于市场营销、企业社会责任和收益管理的第二个假设对 FP 有负面影响。这项研究的结果将对那些希望衡量董事和经理的可持续发展选择是否有效的企业主,以及那些希望评估企业社会责任与公司业绩和形象之间的正相关性,从而对公司业绩产生有利影响的投资者和公共机构产生一定的意义。
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引用次数: 0
An Econometric Study on Volatility Clusters, Dynamic Risk Return Relationship, and Asymmetry in Bitcoin Returns 关于波动性集群、动态风险回报关系和比特币回报不对称的计量经济学研究
Q2 Business, Management and Accounting Pub Date : 2023-12-20 DOI: 10.1177/22785337231208300
Vandana Dangi
The most sought-after cryptocurrency sector is facing dicey environment in India due to stringent ideology of its government that put Indian investors in dilemma in envisaging this sector as a virtuous investment avenue. The investors are very curious for this sector and their curiosity aroused the need for its evaluation in terms of risk-return dynamics in contemporary scenario. The present study is an endeavor to econometrically explore volatility clusters, dynamic risk return relationship, and asymmetry in Bitcoin return series covering the period from August 2010 to February 2022. The results of Augmented Dickey–Fuller test, Ng–Perron tests, Ljung Box Q test, Engle’s ARCH, and White test asserted that the Bitcoin return series is stationary and has apparent volatility clusters in it. The estimates from GARCH-M model confirmed the absence of risk return relationship and the estimates from ARMA-EGARCH model confirmed the presence of asymmetry (leverage effect) in Bitcoin return series. However, the results of ARMA-TARCH model confirmed the absence of asymmetry in the series and further diagnostic checking asserted that ARMA- TARCH model is the best fitted model. These estimations may help the investors in comprehending risk-return dynamics of investment in Bitcoins for framing better hedging strategy in contemporary scenario.
在印度,最受追捧的加密货币行业正面临着严峻的环境,原因是印度政府严格的意识形态使印度投资者在将该行业视为良性投资渠道时陷入两难境地。投资者对该行业非常好奇,他们的好奇心促使人们需要对该行业在当代形势下的风险回报动态进行评估。本研究试图从计量经济学角度探讨 2010 年 8 月至 2022 年 2 月期间比特币回报序列中的波动群、动态风险回报关系和不对称问题。Augmented Dickey-Fuller 检验、Ng-Perron 检验、Ljung Box Q 检验、Engle's ARCH 检验和 White 检验的结果表明,比特币收益序列是静态的,并且具有明显的波动集群。GARCH-M 模型的估计值证实比特币收益序列不存在风险收益关系,ARMA-EGARCH 模型的估计值证实比特币收益序列存在非对称性(杠杆效应)。然而,ARMA-TARCH 模型的结果证实比特币收益序列中不存在非对称性,进一步的诊断检查断言 ARMA- TARCH 模型是最佳拟合模型。这些估计可能有助于投资者理解比特币投资的风险收益动态,从而在当前情况下制定更好的对冲策略。
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引用次数: 0
Exploring the Performance Dimensions of Indian Shadow Banks Through the CAMELS Framework 通过 CAMELS 框架探索印度影子银行的绩效维度
Q2 Business, Management and Accounting Pub Date : 2023-12-03 DOI: 10.1177/22785337231201499
Nandita Bhattacharjee, A. P. Pati
The role of shadow banks, otherwise known as nonbanking finance companies (NBFCs), in any financial system is well recognized. Since their failure has the potential spillover effect on other institutions creating vulnerability in the entire financial system, identifying key areas that require improvement will enable the firm to work at institutional level to prevent the same. Also this exercise provides crucial input to the regulator to initiate appropriate and timely policy interventions. In this article, the performance is explored by considering the relevant parameters of 100 systemically important nondeposit-taking NBFCs in India by using the CAMELS framework. As very few NBFCs are listed in the stock market, a comparative analysis is made to identify distinct characteristics of listed and nonlisted firms. From the analysis, antecedent profitability and management competencies emerged as main performance drivers across the firms. Further, the result shows that listed firms engaged in income diversification and disbursing credit by relying on internal sources able to reduce the risk and enhance their performance. But, in the case of nonlisted firms generating revenue only through their core financing activities is key to their financial health. At the firm level, emphasis on improving the competencies through capacity building that will help improve the quality of assets and revenue generation is suggested. Simultaneously, the regulator also needs to keep a strong vigil on the activities of nonlisted firms.
影子银行,也被称为非银行金融公司(nbfc),在任何金融体系中的作用都是公认的。由于它们的失败会对其他机构产生潜在的溢出效应,从而在整个金融体系中造成脆弱性,因此确定需要改进的关键领域将使公司能够在制度层面上开展工作,以防止同样的情况发生。此外,这项工作为监管机构提供了关键的投入,以启动适当和及时的政策干预。在本文中,通过使用camel框架,通过考虑印度100家具有系统重要性的非吸收存款nbfc的相关参数,对绩效进行了探讨。由于nbfc在股票市场上上市的公司很少,因此通过对比分析,找出上市公司和非上市公司的鲜明特征。从分析中可以看出,之前的盈利能力和管理能力成为公司业绩的主要驱动因素。此外,研究结果表明,上市公司从事收入多元化和依靠内部来源支付信贷能够降低风险,提高绩效。但是,对于非上市公司而言,仅通过核心融资活动创收是其财务健康的关键。在公司一级,建议强调通过能力建设来提高能力,这将有助于提高资产质量和产生收入。与此同时,监管机构还需要对非上市公司的活动保持高度警惕。
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引用次数: 0
Robust Financial Inclusion Framework by Examining Literacy Aspects in Oman 通过审查阿曼的扫盲情况建立强大的金融包容性框架
Q2 Business, Management and Accounting Pub Date : 2023-11-27 DOI: 10.1177/22785337231208299
Sarfaraz Javed, Zahida Abro, Imran Azad, Mohammad Shahfaraz Khan
This research examines how Internet finance and challenges (IFC) affect Oman’s banking sector’s financial inclusion (FIN). This research also examines the mediating function of digital literacy (DL) and financial literacy (FL). The conceptual model hypothesis was tested using a questionnaire with study construct items. Financial services and customers at selected Oman banks were sampled using purposive sampling. To test model fitness and derive hypothesis outcomes, AMOS was used to analyze these data using PLS-SEM. The IFC and FIN of financial services users were positively and significantly associated, and DL and FL mediated this connection. This research highlighted DL and FL as the mediating mechanism, adding to the literature on IFC and FIN. FIN must address Internet finance issues, and the government must create regulations to improve financial service consumers’ DL and FL to boost FIN in Oman. This research is innovative and distinctive since it emphasizes the necessity of technological literacy to make it easier for banks and other financial institutions to deliver financial services to the Sultanate of Oman.
本研究探讨了互联网金融与挑战 (IFC) 如何影响阿曼银行业的金融包容性 (FIN)。本研究还探讨了数字素养(DL)和金融素养(FL)的中介功能。使用包含研究结构项目的问卷对概念模型假设进行了测试。采用目的性抽样法,对阿曼部分银行的金融服务和客户进行了抽样调查。为了测试模型的适宜性并得出假设结果,使用 AMOS 对这些数据进行了 PLS-SEM 分析。金融服务用户的 IFC 和 FIN 呈显著正相关,而 DL 和 FL 则是这种联系的中介。这项研究强调了 DL 和 FL 是中介机制,为有关 IFC 和 FIN 的文献增添了新的内容。FIN 必须解决互联网金融问题,政府必须制定法规,改善金融服务消费者的 DL 和 FL,以促进阿曼的 FIN。这项研究具有创新性和独特性,因为它强调了技术扫盲的必要性,使银行和其他金融机构更容易向阿曼苏丹国提供金融服务。
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引用次数: 0
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