Pub Date : 2022-08-10DOI: 10.1177/22785337221093696
Preeti S. Rawat
As the frontiers of knowledge are pushed further, new realizations dawn on us which give us a different perspective to the challenges in hand. This issue of BPR is in line with the above thought. It presents before you an eclectic collection of papers from diverse fields like marketing, social media, finance, and human behavior. Wali, AGYO, Amangala and Nkpurukwe, in their paper “Marketization of Public Universities: Lessons from a Developing Economy,” have investigated the marketization of public universities in a developing economy intending to provide findings for repositioning public universities for global attraction. Policy implications and recommendations suggest a tripartite work relationship between the government, university leadership, and academic staff union for repositioning public universities. Farzin, Sadeghi, Fattahi, and Eghbal, in their paper “Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity” have shown that electronic word-of-mouth can indirectly affect consumer behavioral responses through brand equity and brand identity and also have a direct impact on consumer decisions such as willingness to pay a premium. The insights from this paper could be utilized by marketers and advertisers in the formulation and implementation of effective and coherent marketing and advertising strategies. Ugheoke, Mashi, and Mohd Isa in their paper “Can Workplace Fun Moderate Organizational Identification and Job Satisfaction Relationship” investigate the moderation effect of workplace fun on the relationship between organizational identification (OID) and job satisfaction. The findings suggest that organizational leaders can use fun to generate favorable organizational outcomes. Managers can increase employee job satisfaction by encouraging workplace fun. Pandey and Joshi in their paper “Examining Asset Pricing Anomalies: Evidence from Europe” examined five important asset pricing anomalies, namely, size, value, momentum, profitability, and investment rate to test their efficacy in major West European economies, that is, France, Germany, Italy, and Spain. The authors have employed four prominent asset pricing models, namely, CAPM, FF3 Factor Model, Carhart Model, and FF5 Factor Model to evaluate if portfolio managers can create trading strategies to generate risk-adjusted extra normal returns for their investors. The study has implications for portfolio managers, academia, and policy makers. Dhar and Khandelwal have studied the “Impact of Goods and Service tax (GST) on supply chain management.” This research helps managers to understand GST system in a better way so that they can adopt it for enhancing their business performance. Lastly, Jena and Sahoo’s case study “Story of Milk Mantra: Growth and Sustenance in a Complex Emerging Market” focuses on various leadership styles and strategies that are necessary for Milk Mantra in order to expand and sustain growth in c
{"title":"Editorial","authors":"Preeti S. Rawat","doi":"10.1177/22785337221093696","DOIUrl":"https://doi.org/10.1177/22785337221093696","url":null,"abstract":"As the frontiers of knowledge are pushed further, new realizations dawn on us which give us a different perspective to the challenges in hand. This issue of BPR is in line with the above thought. It presents before you an eclectic collection of papers from diverse fields like marketing, social media, finance, and human behavior. Wali, AGYO, Amangala and Nkpurukwe, in their paper “Marketization of Public Universities: Lessons from a Developing Economy,” have investigated the marketization of public universities in a developing economy intending to provide findings for repositioning public universities for global attraction. Policy implications and recommendations suggest a tripartite work relationship between the government, university leadership, and academic staff union for repositioning public universities. Farzin, Sadeghi, Fattahi, and Eghbal, in their paper “Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity” have shown that electronic word-of-mouth can indirectly affect consumer behavioral responses through brand equity and brand identity and also have a direct impact on consumer decisions such as willingness to pay a premium. The insights from this paper could be utilized by marketers and advertisers in the formulation and implementation of effective and coherent marketing and advertising strategies. Ugheoke, Mashi, and Mohd Isa in their paper “Can Workplace Fun Moderate Organizational Identification and Job Satisfaction Relationship” investigate the moderation effect of workplace fun on the relationship between organizational identification (OID) and job satisfaction. The findings suggest that organizational leaders can use fun to generate favorable organizational outcomes. Managers can increase employee job satisfaction by encouraging workplace fun. Pandey and Joshi in their paper “Examining Asset Pricing Anomalies: Evidence from Europe” examined five important asset pricing anomalies, namely, size, value, momentum, profitability, and investment rate to test their efficacy in major West European economies, that is, France, Germany, Italy, and Spain. The authors have employed four prominent asset pricing models, namely, CAPM, FF3 Factor Model, Carhart Model, and FF5 Factor Model to evaluate if portfolio managers can create trading strategies to generate risk-adjusted extra normal returns for their investors. The study has implications for portfolio managers, academia, and policy makers. Dhar and Khandelwal have studied the “Impact of Goods and Service tax (GST) on supply chain management.” This research helps managers to understand GST system in a better way so that they can adopt it for enhancing their business performance. Lastly, Jena and Sahoo’s case study “Story of Milk Mantra: Growth and Sustenance in a Complex Emerging Market” focuses on various leadership styles and strategies that are necessary for Milk Mantra in order to expand and sustain growth in c","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":"10 1","pages":"315 - 315"},"PeriodicalIF":0.0,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49127025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.1177/22785337221112476
Renata V. Klafke, S. Didonet
This study describes the process and elements presented in a value co-creation process between non-profits and donors, as well as the outcomes of this interaction. The study includes semi-structured interviews with managers and donors, as well as first-hand observation and notes from the telemarketing department of two health-related non-profits (NPOs). To represent the interaction between actors, the Yin and Yang model of value co-creation is proposed. In relation to the outcomes of this relationship, despite the elements of co-creation value that are highlighted in the literature, that is, dialog and transparency, other relevant components stood out more in this context, such as trust and reputation. This research broadens the literature in the field of NPOs, since most researches on value co-creation are centered on the private sector and focus the analysis on the end user, which in the non-profit sector of health care would be the patient. Otherwise, this research focuses on a resource integrator actor, that is, the donor. Managerial contributions and future research directions are also presented.
{"title":"The Yin and Yang Model of Value Co-Creation in the Non-Profit Sector","authors":"Renata V. Klafke, S. Didonet","doi":"10.1177/22785337221112476","DOIUrl":"https://doi.org/10.1177/22785337221112476","url":null,"abstract":"This study describes the process and elements presented in a value co-creation process between non-profits and donors, as well as the outcomes of this interaction. The study includes semi-structured interviews with managers and donors, as well as first-hand observation and notes from the telemarketing department of two health-related non-profits (NPOs). To represent the interaction between actors, the Yin and Yang model of value co-creation is proposed. In relation to the outcomes of this relationship, despite the elements of co-creation value that are highlighted in the literature, that is, dialog and transparency, other relevant components stood out more in this context, such as trust and reputation. This research broadens the literature in the field of NPOs, since most researches on value co-creation are centered on the private sector and focus the analysis on the end user, which in the non-profit sector of health care would be the patient. Otherwise, this research focuses on a resource integrator actor, that is, the donor. Managerial contributions and future research directions are also presented.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46800567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-25DOI: 10.1177/22785337221113165
N. Mehta, S. Jha, Somdeb Bhattacharya
The COVID-19 pandemic and the lockdown forced business firms to undertake employee work from home (WFH). The pandemic situation created a general negative sentiment. Employees, while practicing WFH, worked remotely. They worked collectively using network technology in the virtual context and achieved job efficacy even in challenging times. Employees’ achievement of job efficacy helped achieve better results in terms of work performance at organizational team levels. Data were collected from Indian managers during COVID-19 unlock phase. Three hundred twenty-six managerial responses were collected and analyzed using structured equation modeling. The broaden-and-build theory of positive emotions was applied for the study. A theoretical model was developed with a positive feeling as an antecedent variable, effort as a mediating variable, and collective technology in virtual team efficacy as the dependent variable. The findings of the study adhered to the perspectives of broad and build theory.
{"title":"Explicating Collective Technology Efficacy in Work from Home Context: Study of Employees with Positive Feelings","authors":"N. Mehta, S. Jha, Somdeb Bhattacharya","doi":"10.1177/22785337221113165","DOIUrl":"https://doi.org/10.1177/22785337221113165","url":null,"abstract":"The COVID-19 pandemic and the lockdown forced business firms to undertake employee work from home (WFH). The pandemic situation created a general negative sentiment. Employees, while practicing WFH, worked remotely. They worked collectively using network technology in the virtual context and achieved job efficacy even in challenging times. Employees’ achievement of job efficacy helped achieve better results in terms of work performance at organizational team levels. Data were collected from Indian managers during COVID-19 unlock phase. Three hundred twenty-six managerial responses were collected and analyzed using structured equation modeling. The broaden-and-build theory of positive emotions was applied for the study. A theoretical model was developed with a positive feeling as an antecedent variable, effort as a mediating variable, and collective technology in virtual team efficacy as the dependent variable. The findings of the study adhered to the perspectives of broad and build theory.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45440722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-25DOI: 10.1177/22785337221113150
O. Dousin, R. P. Boroh, S. Aralas
Kinabalu Geopark is located in Sabah, Malaysia, Borneo, and it will be the second Geopark landmark in Malaysia. The study aimed to explore the implications of the development of Kinabalu Geopark to community well-being. The central research question is: “How does Kinabalu Geopark development enhance and promote community well-being from the perspectives of policymakers?” This study employs a qualitative research approach guided by an interpretivist paradigm by interviewing 15 policymakers. Findings indicated three key themes of community well-being, (i) economic well-being, (ii) social well-being, and (iii) criticality of engagement initiatives. Economic well-being refers to how the development of Kinabalu Geopark would help to strengthen the local economy by providing more employment and business opportunities. Social well-being relates to how communities will benefit from the social stability and strong relationships formed by government sectors, local community leaders, and society. Then, engagement initiative by the policymakers is crucial to ensure the projects’ success, community leadership, and community-wide engagement activities are essential. As a result of efforts to maintain geological characteristics and natural resources, geopark development may not only give prospects for local economic and social growth, but it may also expand educational programs, research, and development for scientific and tourism objectives.
{"title":"Exploring the Influence of Kinabalu Geopark Development on Community Well-being from the Perspective of Policymakers: A Preliminary Study","authors":"O. Dousin, R. P. Boroh, S. Aralas","doi":"10.1177/22785337221113150","DOIUrl":"https://doi.org/10.1177/22785337221113150","url":null,"abstract":"Kinabalu Geopark is located in Sabah, Malaysia, Borneo, and it will be the second Geopark landmark in Malaysia. The study aimed to explore the implications of the development of Kinabalu Geopark to community well-being. The central research question is: “How does Kinabalu Geopark development enhance and promote community well-being from the perspectives of policymakers?” This study employs a qualitative research approach guided by an interpretivist paradigm by interviewing 15 policymakers. Findings indicated three key themes of community well-being, (i) economic well-being, (ii) social well-being, and (iii) criticality of engagement initiatives. Economic well-being refers to how the development of Kinabalu Geopark would help to strengthen the local economy by providing more employment and business opportunities. Social well-being relates to how communities will benefit from the social stability and strong relationships formed by government sectors, local community leaders, and society. Then, engagement initiative by the policymakers is crucial to ensure the projects’ success, community leadership, and community-wide engagement activities are essential. As a result of efforts to maintain geological characteristics and natural resources, geopark development may not only give prospects for local economic and social growth, but it may also expand educational programs, research, and development for scientific and tourism objectives.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46982514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.1177/22785337221113157
R. K. Pradhan, Kailash Jandu, Lopamudra Hati, Madhusmita Panda
Drawing on positive activity model ( Lyubomirsky & Layous, 2013 ), the present study aims to examine the relationship of employees’ compassion for others and the level of workplace happiness whilst investigating mediating mechanism of positive affectivity. The study further explores the role of perceived organizational support (POS) in bolstering the happiness of the employees. Using the purposive sampling technique, a sample of the Indian working population ( N = 422) was selected for the study. Standardized instruments were administered to the respondents for data collection. Structural equation modeling findings revealed that the employees who showed more compassion toward others experienced a higher level of happiness at work. The results indicated that the positive emotions acted as a significant mediator in this relationship. The PROCESS macro analysis showed that the POS moderated the link between compassion and workplace happiness for the employees in a positive direction. The study highlights the importance of performing intentional positive activities for the better well-being of the employees. The implications of the study in terms of practicing positive psychology for creating thriving modern organizations are discussed.
{"title":"Being Nice Goes Long Way: Manifesting Compassion for Others Enacts in Experiencing Positive Emotions and Workplace Happiness for the Employees","authors":"R. K. Pradhan, Kailash Jandu, Lopamudra Hati, Madhusmita Panda","doi":"10.1177/22785337221113157","DOIUrl":"https://doi.org/10.1177/22785337221113157","url":null,"abstract":"Drawing on positive activity model ( Lyubomirsky & Layous, 2013 ), the present study aims to examine the relationship of employees’ compassion for others and the level of workplace happiness whilst investigating mediating mechanism of positive affectivity. The study further explores the role of perceived organizational support (POS) in bolstering the happiness of the employees. Using the purposive sampling technique, a sample of the Indian working population ( N = 422) was selected for the study. Standardized instruments were administered to the respondents for data collection. Structural equation modeling findings revealed that the employees who showed more compassion toward others experienced a higher level of happiness at work. The results indicated that the positive emotions acted as a significant mediator in this relationship. The PROCESS macro analysis showed that the POS moderated the link between compassion and workplace happiness for the employees in a positive direction. The study highlights the importance of performing intentional positive activities for the better well-being of the employees. The implications of the study in terms of practicing positive psychology for creating thriving modern organizations are discussed.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48753386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-21DOI: 10.1177/22785337221113169
K. Yadav, Kalpana Tokas
Multinational enterprises resort to several market and nonmarket strategies to overcome the liability of foreignness (LOF) faced by them in overseas markets. A lesser explored nonmarket strategy to overcome LOF and gain legitimacy in the host country is through corporate social responsibility (CSR) expenditure. This paper empirically examines the role of “distance” on the CSR practices of foreign subsidiaries in India. Further, the study explores the role of market potential of the emerging market host country as proxied by the Gross Domestic Product in moderating the relation between distance variables and CSR expenditure. Our sample consists of CSR expenditure data of 69 foreign subsidiaries in India from 17 countries over the period from 2014 until 2018. The results show that cultural and economic distances impact the CSR expenditure of foreign subsidiaries positively and significantly. This relationship is negative and significant for administrative distance and insignificant for the case of geographic distance. Furthermore, it is observed that the market potential of the host country can make the foreign subsidiaries overlook the existence of distances.
{"title":"Impact of “Distance” on Corporate Social Responsibility: Evidence from an Emerging Market","authors":"K. Yadav, Kalpana Tokas","doi":"10.1177/22785337221113169","DOIUrl":"https://doi.org/10.1177/22785337221113169","url":null,"abstract":"Multinational enterprises resort to several market and nonmarket strategies to overcome the liability of foreignness (LOF) faced by them in overseas markets. A lesser explored nonmarket strategy to overcome LOF and gain legitimacy in the host country is through corporate social responsibility (CSR) expenditure. This paper empirically examines the role of “distance” on the CSR practices of foreign subsidiaries in India. Further, the study explores the role of market potential of the emerging market host country as proxied by the Gross Domestic Product in moderating the relation between distance variables and CSR expenditure. Our sample consists of CSR expenditure data of 69 foreign subsidiaries in India from 17 countries over the period from 2014 until 2018. The results show that cultural and economic distances impact the CSR expenditure of foreign subsidiaries positively and significantly. This relationship is negative and significant for administrative distance and insignificant for the case of geographic distance. Furthermore, it is observed that the market potential of the host country can make the foreign subsidiaries overlook the existence of distances.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48890655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.1177/22785337221107777
M. A. Odei, P. Novák
This study empirically investigates the causal relationship that exist between innovators and internal ecosystem factors driving technological innovation among small and medium-sized enterprises (SMEs) across the European region using the linear equation model. Our analysis is based on firm-level panel data from the European Innovation Survey conducted by the European Union from 2011–2018 with 296 SMEs across Europe. The results show that, human resources, research systems, financial support, firm investments, linkages, and employment impact was positively related to technological innovation performance. However, the outcome of an innovation-free environment and sales impacts as contextual factors had an insignificant influence on SMEs’ innovation performance. The results imply that effective human resource approach coupled with good governmental policies are important factors that can increase SMEs’ innovation performance. Based on this study results, SMEs’ managers can provide effective and sustainable policies that would provide both direct and support roles on the main drivers of regional and economic development. The outcome of this research indicates that firms need to pay greater attention to external factors such as governmental policies governing SMEs, considering customers’ needs, product specification and ensuring that they deliver quality product to satisfy consumers.
{"title":"Technological Innovation Outcomes: Does the Internal Ecosystem Play a Key Role?","authors":"M. A. Odei, P. Novák","doi":"10.1177/22785337221107777","DOIUrl":"https://doi.org/10.1177/22785337221107777","url":null,"abstract":"This study empirically investigates the causal relationship that exist between innovators and internal ecosystem factors driving technological innovation among small and medium-sized enterprises (SMEs) across the European region using the linear equation model. Our analysis is based on firm-level panel data from the European Innovation Survey conducted by the European Union from 2011–2018 with 296 SMEs across Europe. The results show that, human resources, research systems, financial support, firm investments, linkages, and employment impact was positively related to technological innovation performance. However, the outcome of an innovation-free environment and sales impacts as contextual factors had an insignificant influence on SMEs’ innovation performance. The results imply that effective human resource approach coupled with good governmental policies are important factors that can increase SMEs’ innovation performance. Based on this study results, SMEs’ managers can provide effective and sustainable policies that would provide both direct and support roles on the main drivers of regional and economic development. The outcome of this research indicates that firms need to pay greater attention to external factors such as governmental policies governing SMEs, considering customers’ needs, product specification and ensuring that they deliver quality product to satisfy consumers.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44590258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-28DOI: 10.1177/22785337221107760
Dheeraj Sharma, S. Pandey, Diptanshu Gaur
The study examines the country’s competitive advantage variations due to fiscal stimulus allocated for COVID-19 by the G-20 governments. It predicts that G-20 countries that are more likely to attract future investments from global firms will improve their trade share in the post-COVID-19 scenario. The study uses the growth-share matrix and 4E (entrenching, empowering, enterprising, enriching) framework. Findings indicate that Japan, the USA, India, Australia, and Canada have allocated significantly large stimulus as a percentage of gross domestic product (GDP) compared to their world trade share. It is likely to provide them with a competitive advantage in the future. The findings further reveal that the Governments have significantly allocated the stimulus to four sectors, that is, health, social security, industry and construction, and small and medium enterprises (SMEs). In the post-COVID-19 scenario, global firms may seek market entry or expansion strategies in these sectors in the nations mentioned above.
{"title":"Effect of COVID-19 Stimulus Packages on Nations’ Competitive Advantage","authors":"Dheeraj Sharma, S. Pandey, Diptanshu Gaur","doi":"10.1177/22785337221107760","DOIUrl":"https://doi.org/10.1177/22785337221107760","url":null,"abstract":"The study examines the country’s competitive advantage variations due to fiscal stimulus allocated for COVID-19 by the G-20 governments. It predicts that G-20 countries that are more likely to attract future investments from global firms will improve their trade share in the post-COVID-19 scenario. The study uses the growth-share matrix and 4E (entrenching, empowering, enterprising, enriching) framework. Findings indicate that Japan, the USA, India, Australia, and Canada have allocated significantly large stimulus as a percentage of gross domestic product (GDP) compared to their world trade share. It is likely to provide them with a competitive advantage in the future. The findings further reveal that the Governments have significantly allocated the stimulus to four sectors, that is, health, social security, industry and construction, and small and medium enterprises (SMEs). In the post-COVID-19 scenario, global firms may seek market entry or expansion strategies in these sectors in the nations mentioned above.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47863375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-17DOI: 10.1177/22785337221107770
S. Nair, Jain Mathew
Women account for a very small percentage of the employee population in Indian luxury hotels. While they have proved themselves as valuable assets, the average tenure of a woman in a managerial role in the sector is still around 2 to 4 years. The Government of India in its India Skills report has identified the sector as a focus area, in the drive to achieve better gender ratios. This study takes a small step towards understanding the factors that could influence the tenure of women in the hotel sector. The study examines the role of job stress in determining the levels of job satisfaction of women in the Indian hotel industry. The study also examines the mediating effect that employee engagement may have on the relation. The researchers have studied women in managerial roles in 4 and 5-star hotels, across India. The findings suggest that there is a strong negative correlation between job stress and job satisfaction and that this relationship is partially mediated by the presence of employee engagement. The findings are particularly important for the hospitality sector in India, as it struggles to retain its talented female employees.
{"title":"Relationship Between Job Stress, Employee Engagement and Job Satisfaction: A Study Based on Women Managers in 4 and 5 star Hotels in India","authors":"S. Nair, Jain Mathew","doi":"10.1177/22785337221107770","DOIUrl":"https://doi.org/10.1177/22785337221107770","url":null,"abstract":"Women account for a very small percentage of the employee population in Indian luxury hotels. While they have proved themselves as valuable assets, the average tenure of a woman in a managerial role in the sector is still around 2 to 4 years. The Government of India in its India Skills report has identified the sector as a focus area, in the drive to achieve better gender ratios. This study takes a small step towards understanding the factors that could influence the tenure of women in the hotel sector. The study examines the role of job stress in determining the levels of job satisfaction of women in the Indian hotel industry. The study also examines the mediating effect that employee engagement may have on the relation. The researchers have studied women in managerial roles in 4 and 5-star hotels, across India. The findings suggest that there is a strong negative correlation between job stress and job satisfaction and that this relationship is partially mediated by the presence of employee engagement. The findings are particularly important for the hospitality sector in India, as it struggles to retain its talented female employees.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48154631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-17DOI: 10.1177/22785337221105701
Vivek Pani Gumparthi, Vamsidhar Ambatipudi, Amandeep Singh Narang
Brand passion is a consumer construct that has garnered a lot of attention in the recent past. The literature on brand passion is divided by two broad conceptualizations, which have resulted in nomological inconsistency. The present research tackles this conceptual disagreement by identifying and contrasting the two broad conceptualizations of brand passion. In this vein, the current study compares the impact of brand passion on consumer well-being, positive word of mouth, and social media following. The study also examines the role of “duration of use” as a moderator on the proposed relationships. A total of 336 responses were analyzed using structural equation modeling, and the findings indicate that interpersonal conceptualization is a better conceptualization. The study also elucidates implications and future research directions.
{"title":"I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion","authors":"Vivek Pani Gumparthi, Vamsidhar Ambatipudi, Amandeep Singh Narang","doi":"10.1177/22785337221105701","DOIUrl":"https://doi.org/10.1177/22785337221105701","url":null,"abstract":"Brand passion is a consumer construct that has garnered a lot of attention in the recent past. The literature on brand passion is divided by two broad conceptualizations, which have resulted in nomological inconsistency. The present research tackles this conceptual disagreement by identifying and contrasting the two broad conceptualizations of brand passion. In this vein, the current study compares the impact of brand passion on consumer well-being, positive word of mouth, and social media following. The study also examines the role of “duration of use” as a moderator on the proposed relationships. A total of 336 responses were analyzed using structural equation modeling, and the findings indicate that interpersonal conceptualization is a better conceptualization. The study also elucidates implications and future research directions.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45730870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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