{"title":"COVID-19 DÖNEMİ UZAKTAN ÇALIŞMANIN İŞ VE ÖZEL YAŞAMA YANSIMALARI ÜZERİNE BİR DEĞERLENDİRME","authors":"Z. N. Nişancı, Aslı Usta","doi":"10.18221/bujss.1003068","DOIUrl":"https://doi.org/10.18221/bujss.1003068","url":null,"abstract":"","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125594613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Yeme Bozukluğuna İlişkin Korku Ölçeğinin Türkçe Geçerlik ve Güvenirlik Çalışması","authors":"Süleyman Kahraman, Alara Keri̇mler","doi":"10.18221/bujss.956702","DOIUrl":"https://doi.org/10.18221/bujss.956702","url":null,"abstract":"","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116125285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS","authors":"F. Endong","doi":"10.18221/bujss.777426","DOIUrl":"https://doi.org/10.18221/bujss.777426","url":null,"abstract":"","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133785872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MAVİ YAKALI VE BEYAZ YAKALI ÇALIŞANLARIN TÜKENMİŞLİK İLE ÖFKE YÖNETİMLERİ İLİŞKİSİ","authors":"N. Gül","doi":"10.18221/bujss.938617","DOIUrl":"https://doi.org/10.18221/bujss.938617","url":null,"abstract":"","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114641616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TÜRKİYE’DE KADIN GİRİŞİMCİLERİN VE FİNANSMAN ALTERNATİFLERİNİN ANALİZİ","authors":"Gülay Selvi Hanişoğlu, Gamze Özgür","doi":"10.18221/bujss.911783","DOIUrl":"https://doi.org/10.18221/bujss.911783","url":null,"abstract":"","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117066821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SİYASİ PARTİLERİN DOĞUŞ TEORİLERİ VE KURUMSALLAŞMALARI BAĞLAMINDA CUMHURİYET HALK PARTİSİ ÜZERİNE BİR DEĞERLENDİRME","authors":"Ulaş Anıl Eki̇z","doi":"10.18221/bujss.894183","DOIUrl":"https://doi.org/10.18221/bujss.894183","url":null,"abstract":"","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134485106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The excessive presence of social media in people’s daily lives causes companies to realize their marketing strategies on social media. Analyzing the purchasing intentions of consumers on social media is important for both companies and marketers. In addition, whether there are differences in the purchasing intentions of consumers in terms of demographic characteristics adds depth to the subject. Therefore, the purpose of the study is to examine the purchasing intentions of consumers in social media in terms of demographic characteristics. Although there are various studies in the literature to measure the purchasing intentions of consumers on social media, it is seen that there are not many studies examining purchasing intentions in terms of demographic characteristics. For this reason, it is thought that the research will provide a prediction in terms of the demographic characteristics of the consumers who shop on social media and thus contribute to the marketing field. Therefore, the study aims both to contribute to the literature by adding new findings and to the managers who need new information in this sense. In the study, which was initiated for this purpose, face-to-face survey technique with the participants was used as one of the quantitative research methods in order to access the data first-hand. The differences between the purchasing intentions of the consumers according to the demographic characteristics of the consumers were tried to be determined through the surveys conducted with 818 people using social media applications (Instagram, Facebook, Twitter). The data were analyzed using the T-test and ANOVA tests in the SPSS statistical program. As a result of the analysis, it was found that purchase intentions differ significantly according to the income levels of the participants; It was determined that there was no significant difference in terms of gender, age, profession and education levels.
{"title":"SOSYAL MEDYADA SATIN ALMA NİYETİNİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ","authors":"M. Cevher","doi":"10.18221/bujss.754188","DOIUrl":"https://doi.org/10.18221/bujss.754188","url":null,"abstract":"The excessive presence of social media in people’s daily lives causes companies to realize their marketing strategies on social media. Analyzing the purchasing intentions of consumers on social media is important for both companies and marketers. In addition, whether there are differences in the purchasing intentions of consumers in terms of demographic characteristics adds depth to the subject. Therefore, the purpose of the study is to examine the purchasing intentions of consumers in social media in terms of demographic characteristics. Although there are various studies in the literature to measure the purchasing intentions of consumers on social media, it is seen that there are not many studies examining purchasing intentions in terms of demographic characteristics. For this reason, it is thought that the research will provide a prediction in terms of the demographic characteristics of the consumers who shop on social media and thus contribute to the marketing field. Therefore, the study aims both to contribute to the literature by adding new findings and to the managers who need new information in this sense. In the study, which was initiated for this purpose, face-to-face survey technique with the participants was used as one of the quantitative research methods in order to access the data first-hand. The differences between the purchasing intentions of the consumers according to the demographic characteristics of the consumers were tried to be determined through the surveys conducted with 818 people using social media applications (Instagram, Facebook, Twitter). The data were analyzed using the T-test and ANOVA tests in the SPSS statistical program. As a result of the analysis, it was found that purchase intentions differ significantly according to the income levels of the participants; It was determined that there was no significant difference in terms of gender, age, profession and education levels.","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124493338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The tariffs imposed by the United States (U.S.) on Turkish-origin steel products in 2018 undeniably affected the strategic behavior of steel companies based in Turkey. The objective of this paper is to analyze through semi-structured interviews how the trade strategy of Turkish steel firms is affected by these tariffs. Conventional wisdom commends that corporate response of steel companies against the tariff imposition focused mostly on two main strategies: seeking alternative markets and inno- vation-based product diversification. Our findings suggest that, a mixture of political and economic reasons lie behind the levies. This makes the Turkish case interesting in the overall trade wars between the U.S. and a multitude of countries, especially in the emerging-market concept.
{"title":"Steel Companies in a Turmoil of “Trade Wars”: A View from Turkey","authors":"Armağan Gözkaman, Ayfer Ustabaş, M. Fındıklı","doi":"10.18221/bujss.780704","DOIUrl":"https://doi.org/10.18221/bujss.780704","url":null,"abstract":"The tariffs imposed by the United States (U.S.) on Turkish-origin steel products in 2018 undeniably affected the strategic behavior of steel companies based in Turkey. The objective of this paper is to analyze through semi-structured interviews how the trade strategy of Turkish steel firms is affected by these tariffs. Conventional wisdom commends that corporate response of steel companies against the tariff imposition focused mostly on two main strategies: seeking alternative markets and inno- vation-based product diversification. Our findings suggest that, a mixture of political and economic reasons lie behind the levies. This makes the Turkish case interesting in the overall trade wars between the U.S. and a multitude of countries, especially in the emerging-market concept.","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115280957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sosyal medya son yillarda pazarlama alaninin onemli bir ilgi odagi olmustur. Markalar, geleneksel araclarla birlikte sosyal medyada da konumlanip pazarlama stratejilerini ve ozelde de tutundurma eylemlerini bu platformlarda da uygulayarak hedef pazarlarina ulasmaktadirlar. Marka yatirimlari uzun donemli ve buyuk tutarlarda olan luks markalarin da bu platformlarda bulunmalari kacinilmaz olmustur. Marka degerini yukseltmek, daha guclu hale getirmek isteyen markalar, hedef kitleleri ile surekli bir etkilesim icinde olmak durumundadirlar. Hedef pazarlarindaki tuketicilerin kisilik ozelliklerini de belirleyebildikleri olcude kisisellestirilmis sunumlarla daha basarili olabilme imkanina kavusmuslardir. Bu calisma kapsaminda gerceklestirilen arastirma bulgularina gore sosyal medya pazarlama uygulamalari marka degerini ve bilesenlerini, marka degeri de tuketici satin alma niyetini olumlu yonde etkilemektedir. Kisilik ozelliklerindeki farkliliklar her iki etkide farkliliklara neden olmaktadir.
{"title":"LÜKS MARKALARDA SOSYAL MEDYA PAZARLAMASININ MARKA DEĞERİ VE SATIN ALMA NİYETİNE ETKİSİ, KİŞİLİK ÖZELLİKLERİNİN ROLÜ ÜZERİNE BİR ARAŞTIRMA","authors":"İşilay Güzel, Cemal Yükselen","doi":"10.18221/bujss.629841","DOIUrl":"https://doi.org/10.18221/bujss.629841","url":null,"abstract":"Sosyal medya son yillarda pazarlama alaninin onemli bir ilgi odagi olmustur. Markalar, geleneksel araclarla birlikte sosyal medyada da konumlanip pazarlama stratejilerini ve ozelde de tutundurma eylemlerini bu platformlarda da uygulayarak hedef pazarlarina ulasmaktadirlar. Marka yatirimlari uzun donemli ve buyuk tutarlarda olan luks markalarin da bu platformlarda bulunmalari kacinilmaz olmustur. Marka degerini yukseltmek, daha guclu hale getirmek isteyen markalar, hedef kitleleri ile surekli bir etkilesim icinde olmak durumundadirlar. Hedef pazarlarindaki tuketicilerin kisilik ozelliklerini de belirleyebildikleri olcude kisisellestirilmis sunumlarla daha basarili olabilme imkanina kavusmuslardir. Bu calisma kapsaminda gerceklestirilen arastirma bulgularina gore sosyal medya pazarlama uygulamalari marka degerini ve bilesenlerini, marka degeri de tuketici satin alma niyetini olumlu yonde etkilemektedir. Kisilik ozelliklerindeki farkliliklar her iki etkide farkliliklara neden olmaktadir.","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115688018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is investigating the effects of social support and work-life balance on employees' burnout in the context of coronavirus pandemic precautions and social isolation. The sample of the research consists of 422 participants in education, health, public, IT, retailing, service, commerce, tourism, transportation, industry and logistics sectors. The contribution of the research is exploring the relationship between burnout, social support and work-life balance. Findings of the research demonstrate that social support has an effect on work-life balance and also has partially mediating effect amid work-life balance and burnout. Observations suggest that burnout levels of women employees are extensive than men employees. To conclude; work-life balance, social support and burnout group levels differ according to gender whilst no significant difference among work-life balance, social support and burnout group levels according to marital status. As for changes in work life, salary and family life due to COVID-19 outbreak precautions, hypotheses are partly accepted.
{"title":"THE MEDIATOR ROLE OF SOCIAL SUPPORT AMID WORK-LIFE BALANCE AND BURNOUT OF EMPLOYEES' IN THE CONTEXT OF CORONAVIRUS PANDEMIC PRECAUTIONS AND SOCIAL ISOLATION","authors":"Turker Tugsal","doi":"10.18221/bujss.718383","DOIUrl":"https://doi.org/10.18221/bujss.718383","url":null,"abstract":"The aim of this research is investigating the effects of social support and work-life balance on employees' burnout in the context of coronavirus pandemic precautions and social isolation. The sample of the research consists of 422 participants in education, health, public, IT, retailing, service, commerce, tourism, transportation, industry and logistics sectors. The contribution of the research is exploring the relationship between burnout, social support and work-life balance. Findings of the research demonstrate that social support has an effect on work-life balance and also has partially mediating effect amid work-life balance and burnout. Observations suggest that burnout levels of women employees are extensive than men employees. To conclude; work-life balance, social support and burnout group levels differ according to gender whilst no significant difference among work-life balance, social support and burnout group levels according to marital status. As for changes in work life, salary and family life due to COVID-19 outbreak precautions, hypotheses are partly accepted.","PeriodicalId":376028,"journal":{"name":"Beykent Üniversitesi Sosyal Bilimler Dergisi","volume":"2007 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127307006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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