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MANAGING AND MEASURING CUSTOMER EXPERIENCE: A LITERATUR REVIEW 管理和测量客户体验:文献综述
Pub Date : 2018-03-30 DOI: 10.17261/PRESSACADEMIA.2018.817
Cem Duran, Nimet Uray
Purpose - Nowadays, customers expect from the brands to build customized and long term relationships with them. Hence, it has become evident that managerial approaches like Customer Relationship Management are important, but not sufficient to understand and manage the relationships with customers. It has been well recognized that companies need something more than keeping, analyzing the data on customer behavior and determine strategies accordingly. A new concept and deeper approach to understand and manage the whole process through which the customer get in touch with the company, namely Customer Experience Management (CEM) is coined lately. Although researchers have been interested in studying the topic for almost twenty years, most of the studies in the literature are conceptual in nature and empirical studies are scarce. T he purpose of this study is to provide the main directions and insights for the future studies based on the previous studies discussing and measuring customer experience as a concept. Methodology - Through a literature review, customer experience and customer experience management concepts are discussed and the empirical approaches to measure the customer experience are examined. Findings- Although there is a significant number of empirical studies on the topic in the marketing literature, a commonly accepted scale measuring the customer experience has not been developed yet in the literature. However, the literature highlights the dimensions and other attributes of the measurement that need to be considered in developing a scale. Conclusion - The need for development of a valid and reliable scale for measuring customer experience has become evident with the developing technology affecting different aspects of the customer experiences. Since the importance of experiential marketing has been increasing for the Y and Z generations, the measurement of customer experience for these generations has been more important.
目的——如今,客户期望品牌与他们建立定制的长期关系。因此,很明显,像客户关系管理这样的管理方法很重要,但不足以理解和管理与客户的关系。众所周知,公司需要的不仅仅是保存、分析客户行为数据,并据此确定策略。客户体验管理(customer Experience Management,简称CEM)是近年来提出的一种新的概念和更深入的方法来理解和管理客户与公司接触的整个过程。尽管研究者对这一课题的研究兴趣已近二十年,但文献中的大多数研究本质上是概念性的,实证研究很少。本研究的目的是在以往将顾客体验作为一个概念进行讨论和测量的研究的基础上,为未来的研究提供主要的方向和见解。方法-通过文献综述,客户体验和客户体验管理的概念进行了讨论,并检验了经验的方法来衡量客户体验。调查结果-尽管在市场营销文献中有大量关于该主题的实证研究,但在文献中尚未开发出一种普遍接受的衡量客户体验的尺度。然而,文献强调了在制定量表时需要考虑的测量的维度和其他属性。结论-需要开发一个有效和可靠的规模来衡量客户体验已经成为明显的发展技术影响客户体验的不同方面。由于体验营销对Y世代和Z世代的重要性不断增加,因此对这些世代的客户体验的测量变得更加重要。
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引用次数: 0
THE RELATIONSHIP BETWEEN ENTREPRENEURIAL LEARNING AND BUSINESS PERFORMANCE: THEORETICAL AND EMPIRICAL EVIDENCE 创业学习与企业绩效的关系:理论与实证证据
Pub Date : 2018-03-30 DOI: 10.17261/PRESSACADEMIA.2018.814
H. Ranasinghe, Mohd Shukri Abd. Yajid, A. Khatibi
Purpose- The objective of this article is to examine the components of entrepreneurial leaning based on competency approach, motivation and traits theories to propose a conceptual framework with knowledge, skills, attitudes, motivation and traits. A severe shortage of studies relevant to Sri Lanka is observed in comparison with the western countries where specific dimensions linked with entrepreneurial leaning have been revealed. Methodology- These specific dimensions are selected instead of others based on the more practical application for the graduate entrepreneurs in the education sector in Sri Lanka and it is a new trend in the academic perspective. Finding-  It is significant that research conducted up to now, education activates of graduate entrepreneurs in the university system is lack a general frame, where queries on the subject of EL still remain unreciprocated. Conclusion- The proposed recommendations strongly advocate for future empirical research of this valuable topic, thus adding new knowledge to the existing.
目的-本文的目的是研究基于能力方法、动机和特质理论的创业学习的组成部分,提出一个包含知识、技能、态度、动机和特质的概念框架。与西方国家相比,斯里兰卡的研究严重不足,西方国家已经揭示了与创业学习相关的具体维度。方法论——这些具体的维度是根据斯里兰卡教育部门毕业生企业家的更实际应用而选择的,这是学术角度的新趋势。发现:值得注意的是,迄今为止进行的研究表明,大学系统中毕业生企业家的教育活动缺乏一个总体框架,对EL主题的质疑仍然没有得到回应。结论-提出的建议强烈主张对这一有价值的主题进行未来的实证研究,从而为现有的知识增加新的知识。
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引用次数: 1
MEASURES TO PREVENT LISTED FIRMS FROM BEING EMPTIED: THE CASE OF TAIWAN 防止上市公司被掏空的措施:以台湾为例
Pub Date : 2018-03-30 DOI: 10.17261/Pressacademia.2018.812
Lih-Torng Chen, Sz-Meng Yang, Chiu-Chi Wei
Purpose- Enterprises are major elements of the national economy that provide employment opportunities and innovative products that improve quality of life. They also pay tax to promote national construction. Therefore, the legal operation of enterprises gives stability to a society.  However, due to various reasons, domestic and global fraud occurs and emptying a company does most harm. Emptying means depleting a company’s assets by illicit means. Methodology- Previous studies on this issue focus mainly on one facet of the problem, such as a company’s legal responsibility, the financial consequences, the strengthening of governance, the deployment of ethics or information transparency.  Very few studies examine measures to prevent listed companies from being emptied from the perspective of regulation, control and autonomy.  This study uses a Modified Delphi Method and 30 experts to extract a consensus of measures to avoid fraud, in terms of government regulation, accountant validation and enterprise autonomy. The method uses three rounds and the results show that the most effective means is for government to establish a law that forces criminals to give back the spoils and for enterprise to regularly receive training of board members on governance. The second effective means is to establish a law that provides reward and protection for informants and for enterprises to disclose the salaries of board members. The third effective means is for government to establish an institution that is responsible for fraud, to require company transparency and to require accountants to use combined financial reports for mutual investment to discover fake investments. Findings- Careful examination of the top three effective measures shows that even though some of the methods are related to accountant validation and enterprise autonomy, their complete execution must rely on legislation.  Therefore, it is clear that government regulation is the key to avoiding fraud. Conclusion- Active regulation by the government is more effective than passive autonomy in enterprises. This conclusion is the result of deliberations by an expert panel that was composed of senior management, prosecutors and judges and accountants, so it is a company basis for legislative action.
目的-企业是国民经济的主要组成部分,提供就业机会和提高生活质量的创新产品。他们还纳税以促进国家建设。因此,企业的合法经营给社会带来了稳定。然而,由于各种原因,国内和全球的欺诈行为时有发生,掏空公司的危害最大。掏空是指通过非法手段耗尽公司的资产。方法论——以前关于这个问题的研究主要集中在问题的一个方面,比如公司的法律责任、财务后果、加强治理、道德或信息透明度的部署。很少有研究从监管、控制和自治的角度考察防止上市公司空洞化的措施。本研究运用修正德尔菲法和30位专家,从政府监管、会计确认和企业自主三个方面,提炼出避免舞弊措施的共识。该方法使用了三轮,结果表明,最有效的手段是政府制定法律,迫使犯罪分子归还赃物,企业定期接受董事会成员的治理培训。第二种有效手段是制定法律,为举报人提供奖励和保护,并为企业披露董事会成员的薪酬提供法律保障。第三种有效手段是政府建立一个对欺诈行为负责的机构,要求公司透明度,要求会计师使用相互投资的合并财务报告来发现虚假投资。对前三名有效措施的仔细审查表明,尽管其中一些方法与会计确认和企业自治有关,但它们的完全执行必须依靠立法。因此,很明显,政府监管是避免欺诈的关键。结论——政府主动监管比企业被动自主更有效。这一结论是由高级管理人员、检察官、法官和会计师组成的专家小组审议的结果,因此是立法行动的公司基础。
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引用次数: 0
THE EFFECT OF AN ETHICAL WORK CLIMATE ON ORGANIZATIONAL IDENTIFICATION AN EXAMPLE OF A LOGISTICS COMPANY 道德工作氛围对组织认同的影响,以物流公司为例
Pub Date : 2018-03-30 DOI: 10.17261/PRESSACADEMIA.2018.813
P. Acar, Müjdelen I. Yener, Asli Tayan
Purpose - This empirical study examines the relationship between an ethical work climate and organizational identification. Methodology - The survey was conducted across 122 employees, consisting of a sample from staff and managers of a leading logistic company in Turkey, which has branches in different cities such as Izmir, Mersin and Istanbul. The obtained data from the questionnaires were analyzed through the SPSS statistical package software. Findings- Analyses results revealed that two ethical work climate dimensions appear to have a positive impact on organizational identification. Conclusion- In today’s tough competitive environment achieving successful organizational outcomes are related to employee behavior and the factors that are affecting their attitudes towards the organization.
目的:本实证研究考察了道德工作氛围和组织认同之间的关系。调查方法:该调查对122名员工进行了调查,其中包括来自土耳其一家领先物流公司的员工和经理,该公司在伊兹密尔、梅尔辛和伊斯坦布尔等不同城市设有分公司。通过SPSS统计软件包软件对问卷中获得的数据进行分析。研究结果-分析结果显示,两个道德工作氛围维度似乎对组织认同有积极影响。结论-在当今激烈的竞争环境中,实现成功的组织成果与员工行为和影响他们对组织态度的因素有关。
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引用次数: 6
A STUDY ON THE MODULAR DINNERWARE MODE IN THE BANQUET DIVISION OF INTERNATIONAL TOURIST HOTELS IN TAIWAN 台湾国际旅游饭店宴会厅的模块化餐具模式研究
Pub Date : 2018-03-30 DOI: 10.17261/PRESSACADEMIA.2018.816
Jing-Yin Chan, Yao-Hsien Lee, S. Luo, L. Hsieh
Purpose- This study aims to explore the effect of innovative modular dinnerware standard operation procedure (SOP) on the efficiency of the banquet division of international tourist hotels in Taiwan by improving the traditional practice and applying the im-proved procedure to Chinese wedding banquet. From the perspective of banquet divisions, this study designed a thorough procedure that helps hotels control service quality, cut lead times, and reduce waste. Methodology- These objectives were effectively achieved through technology management. The experiment was carried out in one of the rooms of the KK International Tourist Hotel.t Findings- The results showed that innova-tive SOP can effectively promote the efficiency of the banquet division by over 18%. In addition, the researchers also conducted interviews with directors and service personnel of the department. The interviewees all agreed that if there were enough space and dinnerware, the innovative modular dinnerware SOP could actually im-prove work efficiency. Because of the improved procedure, service personnel did not need to stay late to set the reserved tables. Conclusion- Thus, this study suggests that the banquet division of other international tourist hotels can refer to this innovative mode.
目的:本研究旨在探讨创新的模块化餐具标准操作程序(SOP)对台湾国际旅游酒店宴会部门效率的影响,通过改进传统做法,并将改进后的程序应用于中国婚宴。本研究从宴会部门的角度出发,设计了一套完整的流程,帮助酒店控制服务质量,缩短交货时间,减少浪费。方法-这些目标是通过技术管理有效地实现的。实验是在KK国际旅游酒店的一个房间里进行的。研究发现-研究结果表明,创新的SOP能有效提升宴会部门的效率18%以上。此外,研究者还对该部门的主管和服务人员进行了访谈。受访者一致认为,如果有足够的空间和餐具,创新的模块化餐具SOP实际上可以提高工作效率。由于改进了程序,服务人员不需要熬夜来设置预定的桌子。结论——本研究建议其他国际旅游酒店的宴会划分可以借鉴这一创新模式。
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引用次数: 1
THE EFFECTS of STRATEGIC THINKING and POLITICAL SKILLS on TRANSFORMATIONAL LEADERSHIP 战略思维和政治技巧对变革型领导的影响
Pub Date : 2017-12-30 DOI: 10.17261/Pressacademia.2017.757
Elif Ozturk, Oya Erdil
Purpose - The basic motivation of this research is the observation of the effects of strategic thinking and political skills on transformational leadership. There are some researches and investigations about these three factors in the literature, but there is no study that investigates these three factors with their dimensions. This study aims to contribute to this gap in the literature. Methodology - The research has been conducted with 496 companies located in Istanbul, Bursa and Kocaeli which are selected from 562 companies in Marmara Region from the list of 1000 largest industrial establishment of Turkey. Nearly 500 questionnaires were sent to those companies and 283 responses were collected. The survey results have been analysed with exploratory and confirmatory factor analysis and the hypothesis are tested with structural equation modelling. Findings- According to the results of structural equation modelling; it has been observed that the sub-dimensions of strategic thinking and political skills has positive and significant effects on the sub-dimensions of transformational leadership. Variables with no positive and significant effects were discussed in the conclusion. Conclusion- The observed effects are the behaviours that are expected from transformational leaders. Improving the skills of the leaders is essential for a successful transformation of businesses. The research results were supported with theoretical and practical suggestions for the development of those skills and behaviours.
目的-本研究的基本动机是观察战略思维和政治技能对变革型领导的影响。文献中有一些关于这三个因素的研究和调查,但没有研究对这三个因素进行维度的调查。本研究旨在填补这一文献空白。研究方法:研究对象是位于伊斯坦布尔、布尔萨和科卡埃利的496家公司,这些公司是从马尔马拉地区的562家公司中选出的,这些公司是从土耳其1000家最大的工业企业中选出的。向这些公司发送了近500份问卷,收集了283份回复。采用探索性因子分析和验证性因子分析对调查结果进行了分析,并用结构方程模型对假设进行了检验。研究结果-根据结构方程模型的结果;研究发现,战略思维子维度和政治技能子维度对变革型领导子维度具有显著的正向影响。结论部分对无显著正向影响的变量进行了讨论。结论-观察到的效果是期望变革型领导者的行为。提高领导者的技能对于企业的成功转型至关重要。研究结果为这些技能和行为的发展提供了理论和实践建议。
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引用次数: 0
ORGANIZATIONAL CULTURE AND INTENTIONS TOWARDS TYPES OF WHISTLEBLOWING: THE CASE OF TURKEY AND ETHIOPIA 组织文化和对举报类型的意图:土耳其和埃塞俄比亚的案例
Pub Date : 2017-12-30 DOI: 10.17261/Pressacademia.2017.759
Fathe Mahdi Wozir, E. Yurtkoru
Purpose- Whistleblowing, is one of the rarely studied topics in non-western cultures, and none in Ethiopia. Hence, this study explores whistleblowing and the contribution of organizational culture (OC) types on different modes of whistleblowing intentions in Ethiopia along with cross-cultural comparison of the theoretical model in Turkey.  Methodology- Totally 528 employees (Ethiopia, N=274 and Turkey, N=254) were selected as participants. Four organizational culture types and six dimensions of whistleblowing are measured using a multidimensional questionnaire with five-point interval scale. Findings- Analyses revealed that hierarchical culture significantly and positively contributed to external, anonymous, and formal whistleblowing. Alternatively, clan culture had significant positive contribution to internal and informal whistleblowing, and negative contribution to external whistleblowing. However, there were significant variations in terms of nationality. Conclusion- The dominant values and beliefs embedded within the culture of an organization tend to predict the most likely preferred and accepted methods of whistleblowing in that particular organization .
目的——举报是非西方文化中很少研究的话题之一,在埃塞俄比亚更是如此。因此,本研究探讨了埃塞俄比亚的举报行为以及组织文化类型对不同举报意图模式的贡献,并对土耳其的理论模型进行了跨文化比较。方法-总共528名员工(埃塞俄比亚,N=274和土耳其,N=254)被选为参与者。采用五分制的多维度问卷对举报行为的四种组织文化类型和六个维度进行了测量。调查结果-分析显示,等级文化对外部、匿名和正式举报有显著和积极的贡献。宗族文化对内部和非正式举报有显著的正向贡献,对外部举报有显著的负向贡献。然而,在国籍方面有很大的差异。结论——组织文化中的主导价值观和信仰倾向于预测该特定组织中最可能首选和接受的举报方法。
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引用次数: 3
THE EFFECT OF MARKET ORIENTATION AND INNOVATION ON COMPETITIVE ADVANTAGES 市场导向与创新对竞争优势的影响
Pub Date : 2017-12-30 DOI: 10.17261/Pressacademia.2017.761
P. Astrid
Purpose- Identify competitive advantages of embroidery SMEs embroidery from the aspect of market orientation and SME innovation. SME market orientation is applied from the ability of SMEs in finding market information to develop strategies and policies while SME Innovation from SMEs ability to apply technical innovation, product / service innovation and process innovation. Methodology-  Population of this research is the entrepreneurs and managers of SMEs embroidery in Pakis subdistrict Malang and Bangil subdistrict Pasuruan with a sample of 90 respondents. Analysis of the data in this study is done by using multiple regressions.  Findings- The results showed that the market orientation and innovation have a significant effect on competitive advantage. In order to gain a competitive advantage, then entrepreneurs and managers of small and medium enterprises (SMEs) embroidery in District Pakis Malang and Bangil Pasuruan develop marketing strategies by taking into account market orientation with the emphasis on the ability to monitor competitors and develop or doing innovations related to new products. Conclusion, Market orientation affects the competitive advantage which is an indicator of competitor orientation and Innovation affects on the competitive advantage which is an indicator of technical innovation that are considered to have the largest or most powerful contribution as a reflection of the innovation variable.
目的——从市场导向和中小企业创新两个方面,找出刺绣中小企业的竞争优势。中小企业的市场导向是从中小企业寻找市场信息来制定战略和政策的能力,而中小企业的创新是从中小企业应用技术创新、产品/服务创新和流程创新的能力。方法-本研究的对象为巴基斯街道玛琅和班吉尔街道帕苏鲁安的中小型刺绣企业的企业家和管理人员,样本为90人。本研究的数据分析采用多元回归方法。研究结果表明,市场导向和创新对企业竞争优势有显著影响。为了获得竞争优势,巴基斯玛琅区和班吉尔帕苏鲁区的中小型企业(SMEs)刺绣的企业家和管理人员通过考虑市场导向来制定营销策略,重点是监控竞争对手和开发或进行与新产品相关的创新的能力。结论:市场导向影响竞争优势,竞争优势是竞争者导向的一个指标;创新影响竞争优势,竞争优势是技术创新的一个指标,被认为是最大或最强大的贡献,作为创新变量的反映。
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引用次数: 8
THE IMPACT OF INDIVIDUALISM AND COLLECTIVISM ON THE RELATIONSHIP BETWEEN LEADERSHIP STYLES AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR 个人主义和集体主义对领导风格与组织公民行为关系的影响
Pub Date : 2017-12-30 DOI: 10.17261/PRESSACADEMIA.2017.755
Melda Kececi
Purpose -   The purpose of this research is to demonstrate the influence of leadership style on organizational citizenship behavior, as employees show individualistic or collectivistic characteristics. Methodology -  174 white-collar employees (105 males and 69 females) located in Istanbul (N=89) and Denizli (N=85) formed the sample of this study. A multidimensional questionnaire with six-point interval scale was applied to measure all substantive variables used in this study. Findings- This research revealed that OCB level in Denizli is significantly higher than the level of OCB level In Istanbul as expected. There is also relationship between some of the leadership styles and OCB. Although both individualism and collectivism have a positive and meaningful correlation with OCB, the correlation between collectivism and OCB is stronger in relation to individualism and OCB .  Conclusion- The relationship between leadership style and OCB is moderated by individualism in different ways according to the city. Culture is very important and influential in organizations. It can completely affect the concepts and value perceptions of people, and as a result the leadership styles expected by the employees.
目的-本研究的目的是证明领导风格对组织公民行为的影响,因为员工表现出个人主义或集体主义的特征。方法:位于伊斯坦布尔(N=89)和德尼兹利(N=85)的174名白领员工(105名男性和69名女性)构成了本研究的样本。本研究采用六分制的多维问卷来测量所有实质性变量。研究结果-这项研究表明,Denizli的OCB水平明显高于伊斯坦布尔的OCB水平,正如预期的那样。某些领导风格与组织公民行为之间也存在一定的关系。虽然个人主义和集体主义都与组织公民行为存在显著的正相关关系,但集体主义与组织公民行为的正相关关系在个人主义与组织公民行为的正相关关系中更为显著。结论——个人主义对领导风格与公民行为的影响在不同城市中有不同的调节作用。文化在组织中是非常重要和有影响力的。它可以完全影响人们的观念和价值观,从而影响员工所期望的领导风格。
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引用次数: 6
THE EFFECT OF LEADERSHIP STYLES ON EMPLOYEES’ PSYCHOLOGICAL EMPOWERMENT AND THE GENDER ROLE IN THIS RELATION 领导风格对员工心理授权的影响及性别角色在此关系中的作用
Pub Date : 2017-12-30 DOI: 10.17261/PRESSACADEMIA.2017.752
Ceyda Suer
Purpose -    The purpose of the study is to identify the impact of three leadership style (paternalistic, transformational and transactional) on psychological empowerment and the moderating effect of gender.  Methodology -   The Survey method was used to gather data from 97 people working in middle and lower levels in various organizations and the analysis was conducted with SPSS 19. Four validated survey instruments were used to obtain the data: (1) The Multifactor Leadership Questionnaire (MLQ), formulated by Bass and Avolio (1995), (2) The Paternalistic Leadership Scale developed by Voich (1995), (3) The Global Transformational Leadership Scale (GTL) developed by Carless, Wearing and Mann(2000) and (4) The Psychological Empowerment Scale developed by Spreitzer (1995). Findings- The study shows that there is a positive but partial relationship between the Transformational Leadership style and Psychological Empowerment, but there is no relationship between Paternalistic Leadership, Transactional Leadership as predicted. Conclusion- Transformational leadership style has been identified as one of the most important ways to empower employees in organizations in the light of findings.
目的-本研究的目的是确定三种领导风格(家长式,变革型和交易型)对心理授权的影响和性别的调节作用。方法-调查方法是用来收集数据从97人在各个组织的中下层工作和分析用SPSS 19进行。采用了四种有效的调查工具:(1)Bass和Avolio(1995)编制的多因素领导问卷(MLQ), (2) Voich(1995)编制的家长式领导量表,(3)Carless, Wearing和Mann(2000)编制的全球变革型领导量表(GTL), (4) Spreitzer(1995)编制的心理授权量表。研究结果-研究表明,变革型领导风格和心理授权之间存在积极但部分的关系,但家长式领导和交易型领导之间没有关系。结论-根据研究结果,变革型领导风格已被确定为组织中授权员工的最重要方式之一。
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引用次数: 5
期刊
Research Journal of Business Management
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