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THE ROLE OF EMPLOYER BRAND IN HOTEL COMPANIES DURING COVID-19 CRISIS COVID-19危机期间雇主品牌在酒店公司中的作用
Pub Date : 2021-06-03 DOI: 10.52370/tisc21263jo
J. Ognjanović, M. Bugarčić
Hospitality and tourism is one of economic braches which has been severely affected by the COVID-19 pandemic. Finding the ways and identifying the measures for recovering from the crisis which has been lasting for more than a year is the key task of hotel managers and leaders. The main objective of this paper is to examine the state of affairs in the hotel industry that has been devastated by COVID-19 and analyze the possible tools for human resource management in hotels, all with the aim of mitigating the consequences of the crisis. Inductive and deductive research methods were used for the needs of this analysis. One of the possible solutions for overcoming the crisis of human resource management is employer brand. Investing in employer brand may result in creating specific benefits for employees - functional, economic and psychological benefits. During the pandemic, the benefits for employees are expanded to job security, health protection and psychological recovery of employees.
酒店和旅游业是受COVID-19大流行严重影响的经济部门之一。在这场持续了一年多的危机中,找到恢复的方法和措施是酒店管理者和领导者的关键任务。本文的主要目的是研究受COVID-19破坏的酒店业的状况,并分析酒店人力资源管理的可能工具,所有这些都是为了减轻危机的后果。根据分析的需要,采用了归纳和演绎的研究方法。克服人力资源管理危机的可能解决方案之一是雇主品牌。投资雇主品牌可能会为员工创造特定的利益——功能、经济和心理利益。在大流行期间,雇员的福利扩大到工作保障、健康保护和雇员心理康复。
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引用次数: 1
DIGITAL MARKETING OF AGRI-FOOD PRODUCTS IN SUPPORT OF RURAL TOURISM DURING THE COVID PANDEMIC 2019冠状病毒病大流行期间支持乡村旅游的农产品数字营销
Pub Date : 2021-06-03 DOI: 10.52370/tisc21111bm
B. Mihailović, V. Popović
The paper explores the possibilities of restructuring the activities of rural tourism in Serbia, during the COVID pandemic. Having in mind the shock experienced by the tourism sector, as well as the area of rural tourism, digital marketing of agricultural and food products is imposed as one of the solutions. Namely, through online platforms and modern logistics, producers can consolidate business revenues during a pandemic, when rural tourism is almost impossible. The move can be seen as a short-term business restructuring caused by a pandemic. In that way, with the measures of state support, the area of rural tourism in Serbia can be preserved, in order to be ready for the period after the pandemic. Digitization enables small agricultural producers to survive and strengthen their market position in conditions of intensified global competition. This is achieved through digital cooperation, which can play the role of one large agricultural producer, thus achieving the effects of economies of scale, size and breadth.
本文探讨了在COVID大流行期间重组塞尔维亚乡村旅游活动的可能性。考虑到旅游部门以及乡村旅游领域所经历的冲击,农业和食品的数字营销被作为解决方案之一。也就是说,通过在线平台和现代物流,生产者可以在大流行期间巩固业务收入,而乡村旅游几乎是不可能的。这可以看作是因新冠疫情而进行的短期企业结构调整。这样,在国家支持的措施下,塞尔维亚的乡村旅游领域就可以得到保护,以便为大流行病后的时期做好准备。数字化使小型农业生产者能够在全球竞争加剧的条件下生存并加强其市场地位。这是通过数字合作实现的,它可以发挥一个大型农业生产者的作用,从而实现规模经济、规模经济和广度经济的效果。
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引用次数: 0
TOURIST DEVELOPMENTS IN COVID PANDEMIC CONDITIONS ON THE EXAMPLE OF ISTRIA COUNTY, CROATIA 以克罗地亚伊斯特拉县为例:covid大流行条件下的旅游发展
Pub Date : 2021-06-03 DOI: 10.52370/tisc21450pr
P. Ružić, Croatia Tourism Poreč, D. Amidžić, Zaprešić Croatia Baltazar Adam Krčelić
The occurance of the COVID pandemic in 2020 caused major health problems to the population and the world economy, an economic crisis with an evident decline in financial and productive power, rising unemployment and falling living standards. Unemployment and declining living standards were reflected in tourism trends, which were largely absent in such conditions. Following the stated assumptions, the purpose and goal of this paper is to investigate the impact of the COVID pandemic in the segments of tourist trends on the example of the Istrian tourist destination. The research was conducted from a theoretical and empirical point of view. Theoretical research is focused on finding relevant insights into the impact of the COVID pandemic on tourism trends. Empirical research based on statistical indicators will determine the quantitative impact of the pandemic on tourism trends.
2020年新冠肺炎疫情的发生,给世界人民和经济带来了重大健康问题,金融和生产力明显下降,失业率上升,生活水平下降,成为一场经济危机。失业和生活水平下降反映在旅游趋势中,在这种情况下基本上没有这种趋势。根据上述假设,本文的目的和目标是以伊斯特拉旅游目的地为例,研究COVID大流行对旅游趋势细分市场的影响。本研究从理论和实证的角度进行。理论研究的重点是寻找COVID大流行对旅游趋势影响的相关见解。基于统计指标的实证研究将确定疫情对旅游趋势的数量影响。
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引用次数: 0
COVID-19 EFFECTS ON TOURISM SECTOR AND IMPLICATIONS FOR TOUR GUIDES PROFESSION IN SERBIA 2019冠状病毒病对塞尔维亚旅游业的影响及对导游职业的影响
Pub Date : 2021-06-03 DOI: 10.52370/tisc2162az
Andrea Žerajić
The tourism industry is one of the sectors that have been hit the hardest by the Corona crisis worldwide. The pandemic has crippled domestic and international travel for the most part, resulting in significant revenue losses and liquidity problems for all tourism businesses. In the aftermath of the crisis, the industry will have to contend with people's increased need for security and trust. Tourism and hospitality industry are the most endangered industries across the globe. Tour guides represent the profession that may have been affected the most, precisely because of the seasonal nature of their work, as well as because of the way they are engaged. This paper aims to point out the problems faced by tour guides during the pandemic as well as to present, through interviews with tour guides in Serbia, the position and efforts of the professional association of tour guides of Serbia and their attempts to improve their status during this period.
旅游业是受全球冠状病毒危机影响最严重的行业之一。大流行在很大程度上削弱了国内和国际旅行,导致所有旅游企业出现重大收入损失和流动性问题。在危机过后,该行业将不得不应对人们对安全和信任日益增长的需求。旅游业和酒店业是全球最濒危的行业。导游可能是受影响最大的职业,正是因为他们的工作具有季节性,也因为他们从事的方式。本文旨在指出导游在疫情期间面临的问题,并通过对塞尔维亚导游的采访,介绍塞尔维亚导游专业协会在疫情期间的立场和努力,以及他们为改善自己的地位所做的努力。
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引用次数: 0
ASSESSMENT OF THE PANDEMIC SHOCK ON THE TOURISM SECTOR - THE CASE OF CROATIA 评估大流行病对旅游部门的冲击————以克罗地亚为例
Pub Date : 2021-06-03 DOI: 10.52370/tisc21247ir
I. Ružić, P. P. Biškupec
Due to the pandemic crisis, the decline in cross-border travel has caused deterioration of consumption and induced the collapse of domestic consumption. Finally, the drop of the consumption in travel service affected the travel trade balance and caused decline of the economy. The aim of this paper is to analyze the impact of the pandemic shock on the touristic sector in Croatia and to measure the effect of this negative trend. The research will be conducted using the SVAR model to disclose pandemic shock. The analysis considers the effect of the pandemic shock on the performance of the tourism sector, what is approximated by CROBEX turist index. Also, the analysis tests the impact of pandemic shock on turnover of the hotel industry. The results confirm the large-scale shock in the touristic sector and implicate the importance of measuring shock in assessing future trends and proposing measures for economic recovery in Croatia.
由于疫情危机,跨境旅游减少,导致消费恶化,国内消费崩溃。最后,旅游服务消费的下降影响了旅游贸易平衡,导致经济下滑。本文的目的是分析流行病冲击对克罗地亚旅游业的影响,并衡量这种负面趋势的影响。研究将使用SVAR模型来揭示大流行冲击。该分析考虑了流行病冲击对旅游部门业绩的影响,这是由CROBEX旅游指数近似得出的。此外,分析测试了疫情冲击对酒店行业营业额的影响。结果证实了旅游部门的大规模冲击,并暗示了衡量冲击在评估克罗地亚未来趋势和提出经济复苏措施方面的重要性。
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引用次数: 0
ECONOMIC ANALYSIS OF INTERNATIONAL TRADE IN PERSONAL AND BUSINESS TRAVEL SERVICES 个人和商务旅行服务的国际贸易经济分析
Pub Date : 2021-06-03 DOI: 10.52370/tisc21517si
Svetlana Ignjatijević, Jelena Vapa Tankosić
The world today is facing one of the worst pandemics in modern history. Around the world, financial markets are in serious difficulties, the consequences of which have begun to spill over into the tourism sector. Covid-19 has caused sharp contractions in economic development, reduced mobility and has contacted tourism flows as the international tourist arrivals in most world sub-regions recorded declines from -60% to -70%. The aim of this paper is to analyze the international travel in the field of personal and business travel in the period of 2010-2019 exported to and imported from the Republic of Serbia. The findings show that the international travel for personal purposes has achieved the greatest value over the years, the second place is taken by travel for business purposes, whereas education-related travel achieved the third place. Exported and imported values of the category Travel, Personal and Travel, Business has the highest value of exports and imports from Serbia to European Union (EU 28), with Germany, Greece, Austria and Italy having the highest flows of exported and imported values. In 2020 Asia and the Pacific, was the region to suffer the hardest impact of Covid-19. On the second place there is Europe, followed by the Americas, Africa and the Middle East.
当今世界正面临着现代历史上最严重的流行病之一。在世界各地,金融市场陷入严重困境,其后果已开始波及旅游业。2019冠状病毒病导致经济发展急剧萎缩,流动性下降,并影响了旅游流量,世界大多数次区域的国际游客人数下降了60%至70%。本文的目的是分析2010-2019年期间塞尔维亚共和国进出口的个人和商务旅行领域的国际旅行。调查结果显示,多年来,以个人为目的的国际旅行获得了最大的价值,其次是商务旅行,而与教育有关的旅行获得了第三位。从塞尔维亚到欧盟(欧盟28国),旅游、个人和旅游、商务类别的进出口价值最高,其中德国、希腊、奥地利和意大利的进出口价值最高。2020年,亚太地区是受新冠疫情影响最严重的地区。排在第二位的是欧洲,其次是美洲、非洲和中东。
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引用次数: 0
ADAPTIVE NEURO FUZZY ESTIMATION OF THE OPTIMAL COVID-19 PREDICTORS FOR GLOBAL TOURISM 全球旅游COVID-19最优预测因子的自适应神经模糊估计
Pub Date : 2021-06-03 DOI: 10.52370/tisc2194bk
B. Kuzman, Biljana Petković
COVID-19 is a pandemic that has emerged as a result of 2019-novel coronavirus droplet infection (2019-nCoV). Recognition of its risk and prognostic factor is critical due to its rapid dissemination and high casefatality rate. Tourism industry as one of the greatest industries has suffered a lot in the pandemic situation. The main aim of the study was to present travelers’ reaction during the pandemic by data mining methodology. The effect of eleven predictors for COVID-19 was also analyzed. The used predictors are: population density, urban population percentage, number of hospital beds, female and male lung size, median age, crime index, population number, smoking index and percentage of females. As the output factors, infection rate, death rate and recovery rate were used. The analyzing procedure was performed by adaptive neuro fuzzy inference system (ANFIS). The results revealed that the frequency of the used words in the pandemic show the highest impact on the travelers’ reactions. Number of hospital beds and population number is the optimal combination for the best prediction of infection rate of COVID-19.
COVID-19是由于2019年新型冠状病毒飞沫感染(2019-nCoV)而出现的大流行。由于其迅速传播和高病死率,认识其风险和预后因素至关重要。旅游业作为最大的产业之一,在疫情中遭受了很大的损失。该研究的主要目的是通过数据挖掘方法呈现旅行者在大流行期间的反应。还分析了11个预测因子对COVID-19的影响。使用的预测因子是:人口密度、城市人口百分比、医院床位数、女性和男性肺大小、年龄中位数、犯罪指数、人口数量、吸烟指数和女性百分比。以感染率、死亡率和康复率作为输出因素。分析过程由自适应神经模糊推理系统(ANFIS)完成。结果显示,在大流行中使用的单词的频率对旅行者的反应影响最大。病床数和人口数是预测COVID-19感染率的最优组合。
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引用次数: 0
"COVID PASSPORTS" - LEGAL ASPECT, POSSIBLE USE AND IMPACT ON TOURISM DEVELOPMENT “covid护照”——法律方面、可能的用途和对旅游发展的影响
Pub Date : 2021-06-03 DOI: 10.52370/tisc21484ss
Sanja Škorić, Vladan Jovanovic
"COVID" or immunity passports are classified as one of the reactions to the world pandemic and its suppression at the international level. Given that implications of this document, its legal nature, the manner of exercising the right to it, etc., are still not quite clear, various dilemmas may arise regarding this document. Also, how much will another bureaucratic obligation in connection with the organization of travel affect tourism, which has suffered incredible financial losses in the past year? It is very difficult to predict the direction of development of tourism and tourist services, especially not after the adoption of the basic rules that will concern "COVID" passports. There are dilemmas about this document in the legal sense, as well as in the sense of its obligation - will each state individually decide whether it is obligatory to enter in it or will it be one of the obligations of everyone at the international level?
“COVID”或免疫护照被归类为应对世界大流行及其在国际层面的遏制措施之一。鉴于本文件所涉问题、其法律性质、行使其权利的方式等仍不十分清楚,本文件可能会出现各种困境。此外,与旅游组织有关的另一项官僚义务将对旅游业产生多大影响?旅游业在过去一年遭受了难以置信的经济损失。很难预测旅游业和旅游服务的发展方向,特别是在通过有关“COVID”护照的基本规则之后。这份文件在法律意义上以及在其义务意义上都存在着困境- -是每个国家单独决定是否有义务加入该文件,还是它将成为每个国家在国际一级的义务之一?
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引用次数: 0
THE COVID-19 PANDEMIC EFFECTS ON THE HOTEL INDUSTRY COVID-19大流行对酒店业的影响
Pub Date : 2021-06-03 DOI: 10.52370/tisc21570vm
V. Milovanović
The novel coronavirus pandemic has brought about significant disruptions to hotel operations, affecting demand for hotel services and guests’ behavior, as well as financial stability of hotel companies and, consequently, hotel employees. A hotel company is interconnected with various partners in the supply chain, thus, the problem in hotel operation is transferred upstream the supply chain. The aim of this article is to present an overview of the COVID-19 impact on the hotel business, and provisions to cope with the new reality, including safety measures, technology application, quality of service, marketing communication, human resource management, and the supply chain management. Many authors believe that majority of these provisions will prevail in the postCOVID-19 environment, as people will be more cautious regarding safety. Apart from huge destructive impact, the present crisis will also have some positive effects, such as improved innovativeness, resilience, efficient communication and care for internal and external customers, all resulting in improved quality of hotel service.
新型冠状病毒大流行给酒店运营带来了重大干扰,影响了酒店服务需求和客人行为,也影响了酒店公司的财务稳定,从而影响了酒店员工。酒店企业与供应链上的各个合作伙伴是相互关联的,因此,酒店经营中的问题就向供应链上游转移。本文的目的是概述COVID-19对酒店业务的影响,以及应对新现实的措施,包括安全措施、技术应用、服务质量、营销传播、人力资源管理和供应链管理。许多作者认为,这些规定中的大多数将在covid -19后的环境中普遍适用,因为人们会更加谨慎地考虑安全问题。除了巨大的破坏性影响外,目前的危机也会产生一些积极的影响,例如提高创新性,弹性,有效的沟通和对内部和外部客户的关怀,所有这些都会提高酒店的服务质量。
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引用次数: 9
IMPACT OF THE COVID-19 PANDEMIC ON THE TOURIST OFFER AND AGRICULTURAL DEVELOPMENT IN THE MUNICIPALITY OF KUČEVO COVID-19大流行对kuČevo市旅游服务和农业发展的影响
Pub Date : 2021-06-03 DOI: 10.52370/tisc21127cm
C. Mekić, M. Ćosić
The corona virus pandemic has imperilled tourist destinations around the world, completely disrupting all types of traffic and border traffic. The global corona virus pandemic has brought with it major changes in trade, industry, agriculture and transportation. The negative effect of the pandemic on agriculture is reflected in the loss of the market. Tourism and catering are affected first, as arrangements are canceled and people go out to restaurants less. The next important branch that got affected is industry due to supply chain disruption. Economic activity has pretty much stalled in many sectors, and yet agriculture and food production are mentioned as saviors of national economies. The maxim is known as "there is no stable state without a consistent agrarian policy and a developed agricultural sector". Tourism is an important activity that is seriously counted on in the municipality of Kučevo. The festival of original folk art "Homoljski motivi" is organized in the municipality, moreover, at the territory of the municipality we can find the gold-bearing river Pek and the attractive caves Ceremošnja and Ravništarka. They are tourist content by which the municipality of Kučevo has long been recognizable. The absence of tourist activity on the territory of the municipality of Kučevo affected the reduction of the tourist offer, such as the preparation of traditional food using local products, which all has a negative impact on agricultural production, primarily livestock products.
冠状病毒大流行已经危及世界各地的旅游目的地,完全破坏了所有类型的交通和边境交通。全球冠状病毒大流行给贸易、工业、农业和交通运输带来了重大变化。大流行病对农业的负面影响反映在市场的损失上。旅游和餐饮业首先受到影响,因为安排被取消,人们外出就餐的次数减少。由于供应链中断,下一个受到影响的重要部门是工业。许多部门的经济活动几乎停滞不前,然而农业和粮食生产被认为是国民经济的救星。这句格言被称为“没有一贯的农业政策和发达的农业部门,就没有稳定的国家”。旅游业是库埃沃市的一项重要活动。在市政府组织了原创民间艺术“Homoljski motivi”节,此外,在市政府的领土上,我们可以找到含金河Pek和迷人的洞穴Ceremošnja和Ravništarka。它们是库埃沃市长期以来被人们所认识的旅游内容。库埃沃市领土上缺乏旅游活动,影响了旅游服务的减少,例如使用当地产品制作传统食品,这些都对农业生产,主要是牲畜产品产生负面影响。
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引用次数: 0
期刊
TOURISM CHALLENGES AMID COVID-19
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