{"title":"Gérer la pratique, gommer l’éthique : analyse des chartes et codes pour encadrer les pratiques de dépublicitarisation","authors":"Alexander Coutant, Dany Baillargeon, M. Carignan","doi":"10.3917/comma.182.0091","DOIUrl":"https://doi.org/10.3917/comma.182.0091","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42190439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"La keynote d’Apple au prisme des médias","authors":"L. Wiart","doi":"10.3917/comma.182.0011","DOIUrl":"https://doi.org/10.3917/comma.182.0011","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45708363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"De la republicitarisation. Contribution aux concepts pub*","authors":"Eleni Mouratidou","doi":"10.3917/comma.182.0075","DOIUrl":"https://doi.org/10.3917/comma.182.0075","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46996454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marchandisation des marques médias et médiatisation des marques marchandes - l’exemple de Brut","authors":"J. Fere","doi":"10.3917/comma.182.0027","DOIUrl":"https://doi.org/10.3917/comma.182.0027","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44123530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Les marques, les médias et les prix cinématographiques : vers une copublicitarisation de l’information culturelle","authors":"C. Delaporte","doi":"10.3917/comma.182.0041","DOIUrl":"https://doi.org/10.3917/comma.182.0041","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43482715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
La presente contribution interroge les strategies de marques, et plus precisement le storytelling publicitaire, au prisme des pratiques contemporaines des influenceurs. Elle met au jour differents types de recits plateformises, orchestres par les marques, produits par les influenceurs, et ancres dans une dynamique de storyliving : un storytelling experientiel, situe, depublicitarise et ludicise. In fine, cette contribution esquisse les contours d’une triade publicitaire contemporaine… dans laquelle brand content (marques), self branding (influenceurs), et fanadvertising (publics) convergent pour donner vie a une synergie promotionnelle.
{"title":"« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques","authors":"Stéphanie Marty","doi":"10.3917/comma.181.0047","DOIUrl":"https://doi.org/10.3917/comma.181.0047","url":null,"abstract":"La presente contribution interroge les strategies de marques, et plus precisement le storytelling publicitaire, au prisme des pratiques contemporaines des influenceurs. Elle met au jour differents types de recits plateformises, orchestres par les marques, produits par les influenceurs, et ancres dans une dynamique de storyliving : un storytelling experientiel, situe, depublicitarise et ludicise. In fine, cette contribution esquisse les contours d’une triade publicitaire contemporaine… dans laquelle brand content (marques), self branding (influenceurs), et fanadvertising (publics) convergent pour donner vie a une synergie promotionnelle.","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42106355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Éditorial","authors":"S. Gallot, E. Leroux","doi":"10.3917/comma.181.0003","DOIUrl":"https://doi.org/10.3917/comma.181.0003","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49307869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Bonnet, Pierre Camille-Delahaye, Brigitte Sebbah
Co-dirigé par : Valérie Bonnet, Maîtresse de conférences (HDR) en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3) Pierre Camille-Delahaye, Docteur en Sciences de l’Information et de la Communication, Lerass-Ceric, Université Paul Valéry (Montpellier 3) Brigitte Sebbah, Maîtresse de conférences en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3)
{"title":"Le storytelling, le récit entre construction et atomisation de l’image et du discours","authors":"V. Bonnet, Pierre Camille-Delahaye, Brigitte Sebbah","doi":"10.3917/comma.181.0005","DOIUrl":"https://doi.org/10.3917/comma.181.0005","url":null,"abstract":"Co-dirigé par : Valérie Bonnet, Maîtresse de conférences (HDR) en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3) Pierre Camille-Delahaye, Docteur en Sciences de l’Information et de la Communication, Lerass-Ceric, Université Paul Valéry (Montpellier 3) Brigitte Sebbah, Maîtresse de conférences en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3)","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43000762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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