首页 > 最新文献

Communication and Management最新文献

英文 中文
Éditorial
Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0003
Lise Verlaet
{"title":"Éditorial","authors":"Lise Verlaet","doi":"10.3917/comma.182.0003","DOIUrl":"https://doi.org/10.3917/comma.182.0003","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43444823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gérer la pratique, gommer l’éthique : analyse des chartes et codes pour encadrer les pratiques de dépublicitarisation 管理实践,消除道德:分析章程和准则,以规范去出版实践
Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0091
Alexander Coutant, Dany Baillargeon, M. Carignan
{"title":"Gérer la pratique, gommer l’éthique : analyse des chartes et codes pour encadrer les pratiques de dépublicitarisation","authors":"Alexander Coutant, Dany Baillargeon, M. Carignan","doi":"10.3917/comma.182.0091","DOIUrl":"https://doi.org/10.3917/comma.182.0091","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42190439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
La keynote d’Apple au prisme des médias 苹果在媒体棱镜下的主题演讲
Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0011
L. Wiart
{"title":"La keynote d’Apple au prisme des médias","authors":"L. Wiart","doi":"10.3917/comma.182.0011","DOIUrl":"https://doi.org/10.3917/comma.182.0011","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45708363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
De la republicitarisation. Contribution aux concepts pub* 再版。对Pub概念的贡献*
Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0075
Eleni Mouratidou
{"title":"De la republicitarisation. Contribution aux concepts pub*","authors":"Eleni Mouratidou","doi":"10.3917/comma.182.0075","DOIUrl":"https://doi.org/10.3917/comma.182.0075","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46996454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Questionner les concepts Pub* 质疑广告概念*
Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0005
F. Aubrun, Carole Marti, Valérie Patrin-Leclère
{"title":"Questionner les concepts Pub*","authors":"F. Aubrun, Carole Marti, Valérie Patrin-Leclère","doi":"10.3917/comma.182.0005","DOIUrl":"https://doi.org/10.3917/comma.182.0005","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48079864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Marchandisation des marques médias et médiatisation des marques marchandes - l’exemple de Brut 媒体品牌营销和商标媒体化-Brut的例子
Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0027
J. Fere
{"title":"Marchandisation des marques médias et médiatisation des marques marchandes - l’exemple de Brut","authors":"J. Fere","doi":"10.3917/comma.182.0027","DOIUrl":"https://doi.org/10.3917/comma.182.0027","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44123530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Les marques, les médias et les prix cinématographiques : vers une copublicitarisation de l’information culturelle 品牌、媒体和电影奖:走向文化信息的共同出版
Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0041
C. Delaporte
{"title":"Les marques, les médias et les prix cinématographiques : vers une copublicitarisation de l’information culturelle","authors":"C. Delaporte","doi":"10.3917/comma.182.0041","DOIUrl":"https://doi.org/10.3917/comma.182.0041","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43482715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques “向上滑动”和“优惠券代码”:当影响者将品牌故事活起来时
Pub Date : 2021-06-18 DOI: 10.3917/comma.181.0047
Stéphanie Marty
La presente contribution interroge les strategies de marques, et plus precisement le storytelling publicitaire, au prisme des pratiques contemporaines des influenceurs. Elle met au jour differents types de recits plateformises, orchestres par les marques, produits par les influenceurs, et ancres dans une dynamique de storyliving : un storytelling experientiel, situe, depublicitarise et ludicise. In fine, cette contribution esquisse les contours d’une triade publicitaire contemporaine… dans laquelle brand content (marques), self branding (influenceurs), et fanadvertising (publics) convergent pour donner vie a une synergie promotionnelle.
这篇文章质疑品牌策略,更准确地说,是广告故事,通过当代影响者实践的棱镜。它揭示了不同类型的平台故事,由品牌策划,由有影响力的人制作,并根植于故事生活的动态:体验故事,定位,去宣传和好玩。简而言之,这篇文章勾画了一个当代广告三合会的轮廓……在这个三合会中,品牌内容(品牌)、自我品牌(影响者)和粉丝广告(观众)融合在一起,产生了一种推广协同效应。
{"title":"« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques","authors":"Stéphanie Marty","doi":"10.3917/comma.181.0047","DOIUrl":"https://doi.org/10.3917/comma.181.0047","url":null,"abstract":"La presente contribution interroge les strategies de marques, et plus precisement le storytelling publicitaire, au prisme des pratiques contemporaines des influenceurs. Elle met au jour differents types de recits plateformises, orchestres par les marques, produits par les influenceurs, et ancres dans une dynamique de storyliving : un storytelling experientiel, situe, depublicitarise et ludicise. In fine, cette contribution esquisse les contours d’une triade publicitaire contemporaine… dans laquelle brand content (marques), self branding (influenceurs), et fanadvertising (publics) convergent pour donner vie a une synergie promotionnelle.","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42106355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Éditorial 社论
Pub Date : 2021-06-18 DOI: 10.3917/comma.181.0003
S. Gallot, E. Leroux
{"title":"Éditorial","authors":"S. Gallot, E. Leroux","doi":"10.3917/comma.181.0003","DOIUrl":"https://doi.org/10.3917/comma.181.0003","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49307869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Le storytelling, le récit entre construction et atomisation de l’image et du discours 讲故事,图像和话语的构建和原子化之间的叙事
Pub Date : 2021-06-18 DOI: 10.3917/comma.181.0005
V. Bonnet, Pierre Camille-Delahaye, Brigitte Sebbah
Co-dirigé par : Valérie Bonnet, Maîtresse de conférences (HDR) en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3) Pierre Camille-Delahaye, Docteur en Sciences de l’Information et de la Communication, Lerass-Ceric, Université Paul Valéry (Montpellier 3) Brigitte Sebbah, Maîtresse de conférences en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3)
共同导演:Valérie Bonnet,保罗·萨巴蒂尔本科(图卢兹3)LERASS信息和通信科学高级讲师(HDR)Pierre Camille Delahaye,保罗·瓦莱里本科(蒙彼利埃3)LERASS-CERIC信息和通信科技博士Brigitte Sebbah,保罗·萨巴蒂尔本科(图卢兹3)
{"title":"Le storytelling, le récit entre construction et atomisation de l’image et du discours","authors":"V. Bonnet, Pierre Camille-Delahaye, Brigitte Sebbah","doi":"10.3917/comma.181.0005","DOIUrl":"https://doi.org/10.3917/comma.181.0005","url":null,"abstract":"Co-dirigé par : Valérie Bonnet, Maîtresse de conférences (HDR) en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3) Pierre Camille-Delahaye, Docteur en Sciences de l’Information et de la Communication, Lerass-Ceric, Université Paul Valéry (Montpellier 3) Brigitte Sebbah, Maîtresse de conférences en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3)","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43000762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
期刊
Communication and Management
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1