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SOCIO-ECONOMIC SIGNIFICANCE OF TOURISM DEVELOPMENT ON THE GREAT SILK ROAD (KAZAKHSTAN SECTION) 丝绸之路(哈萨克斯坦段)旅游业发展的社会经济意义
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52111-1188
Aitolkyn Moldagaliyeva, A. Aktymbayeva, Yerlan Issakov, Aizhan Assylbekova, Kuanyshbek Kenzhalin, A. Beisembinova, G. Begimova, Lóránt Dénes Dávid
The Great Silk Road is a historical place for Kazakhstan, promoting mutual understanding and peace between peoples, connecting cultures, developing tourism, trade and business. Therefore, a comprehensive study of the tourism and recreational potential of the sites of the Kazakhstan section of the Great Silk Road, the socio-economic significance of tourism development and tourism attractiveness is very important. The purpose of this study was to determine the socio - economic significance of tourism development in the Kazakhstan section of the Great Silk Road. In the study of tourism and recreational resources of the Great Silk Road, the methods of analysing the theoretical basis, studying statistical data and questionnaires were used comprehensively. As a result, the socio-economic significance of tourism development in Kazakhstan, favourable socio-cultural impact of the Great Silk Road in connection with improving the welfare of the population of the territory, increasing the flow of tourists, income from the tourism industry and improving infrastructure was revealed. The survey showed that 40.9 % of respondents rated the level of satisfaction with transport infrastructure from 5 points to 3 points. 34.1 % of respondents rated the quality of roads as 4 points and 13.6 % as 5 points. It was also found that the most visited tourist sites on the Kazakh part of the Great Silk Road in recent times are the mausoleum of Khoja Ahmed Yasawi, Otrar State Archaeological Museum-Reserve, mausoleum of Aisha Bibi and Karakhan. Thus, it was proposed to form an information base of tourist sites of the Kazakhstan part of the Great Silk Road, to attract qualified personnel in the ser vice sector, to popularise tourist sites by improving Internet resources, advertising and shooting feature films.
丝绸之路 "是哈萨克斯坦的历史名胜,它促进了各国人民之间的相互了解与和 平,连接了各种文化,发展了旅游业、贸易和商业。因此,全面研究 "丝绸之路 "哈萨克斯坦段各景点的旅游和休闲潜力、旅游发展的社会经济意义和旅游吸引力非常重要。本研究的目的是确定 "丝绸之路 "哈萨克斯坦段旅游发展的社会经济意义。在研究 "丝绸之路 "的旅游和娱乐资源时,综合运用了分析理论基础、研究统计数据和问卷调查等方法。结果表明,哈萨克斯坦旅游业发展的社会经济意义、"丝绸之路 "在改善当地居民福利、增加游客流量、旅游业收入和改善基础设施方面的有利社会文化影响。调查显示,40.9%的受访者对交通基础设施的满意度从 5 分到 3 分不等。34.1%的受访者将道路质量评为 4 分,13.6%的受访者评为 5 分。调查还发现,近期 "伟大丝绸之路 "哈萨克段最受欢迎的旅游景点是霍贾-艾哈迈德-亚萨维陵墓、奥特拉尔国家考古博物馆保护区、阿伊莎-比比陵墓和卡拉汗。因此,建议建立 "丝绸之路 "哈萨克斯坦段旅游景点信息库,吸引服务行业的合格人才,通过改善互联网资源、广告和拍摄专题片来普及旅游景点。
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引用次数: 0
SOCIAL VISIBILITY OF CONSUMPTION AS A PHENOMENON DRIVING THE SELF-EXPRESSION AND TRAVEL INTENTION OF MUSLIM TOURISTS 消费的社会能见度是推动穆斯林游客自我表达和旅游意向的一种现象
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52109-1186
Yusuf Bi̇lgi̇n
This study aims to empirically predict the relationship between social visibility of consumption and word-of-mouth communication (e-WOM) and travel intention, with self-expression as the mediator variable. Survey data obtained from 483 tourists who follow the Halal Booking online travel agency on Facebook and Instagram was analyzed Structural Equation Modeling SEM. Results revealed that the social visibility of consumption among Muslim tourists positively affected selfexpression (spiritual and social), e-WOM and travel intention. This research was able to promote ways on how social media can best promote travel destinations among Muslim travelers.
本研究旨在以自我表达为中介变量,实证预测消费和口碑传播(e-WOM)的社会能见度与旅游意向之间的关系。研究对在 Facebook 和 Instagram 上关注清真预订在线旅行社的 483 名游客的调查数据进行了结构方程建模 SEM 分析。结果显示,穆斯林游客消费的社会能见度对自我表达(精神和社会)、电子口碑和旅游意向产生了积极影响。这项研究能够促进社交媒体如何在穆斯林游客中更好地推广旅游目的地。
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引用次数: 0
RESIDENTS’ ATTITUDE TOWARDS ETHNO-TOURISM IN ULYTAU, KAZAKHSTAN 哈萨克斯坦乌里陶居民对民族旅游的态度
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52107-1184
R. Mukatova, Noémi Kulcsár, A. Tleubayeva
This study aims to identify the local residents’ attitude to ethno-tourism development in Ulytau region, which is located in the Republic of Kazakhstan. The research also analyses the economic, environmental, and socio-cultural impact of ethno-tourism both from positive and negative perspectives. To meet the research goals, a structured survey was constructed and distributed from February 2022 to September 2023 among locals of Ulytau. It was studied the attitude of the local population to ethno-tourism, openness and readiness for innovation and ethno-tourism. All variables of the measurement instrument were created based on a review of the relevant literature and modified to define the target group in accordance with the objectives of the study. Based on the results, local citizens are positive to develop ethno-tourism, but in sustainable way with preserving natural and cultural heritage.
本研究旨在确定哈萨克斯坦共和国乌里陶地区当地居民对发展民族旅游的态度。研究还从积极和消极两个角度分析了民族旅游对经济、环境和社会文化的影响。为了实现研究目标,2022 年 2 月至 2023 年 9 月期间,在乌里陶当地居民中开展并分发了结构化调查。调查研究了当地居民对民族旅游的态度、对创新和民族旅游的开放程度和准备程度。测量工具的所有变量都是在查阅相关文献的基础上创建的,并根据研究目标对目标群体的定义进行了修改。根据研究结果,当地居民对发展民族旅游持积极态度,但要以可持续的方式保护自然和 文化遗产。
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引用次数: 0
INNOVATION MODEL OF HUMAN RESOURCES TRAINING AND DEVELOPMENT FOR THE HOTEL INDUSTRY FROM THE ASEAN STANDARD FRAMEWORK: A CASE IN NAKHON RATCHASIMA PROVINCE, THAILAND 从东盟标准框架看酒店业人力资源培训与开发的创新模式:泰国呵叻府案例
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52126-1203
Thanasit Suksutdhi
From the current global changes and the rapid development of innovation and technology, personnel development according to the previous approach may be insufficient for work. It is necessary to increase the skills of the workforce and improve work efficiency for higher quality. This research aims to study the training and development of human resources in the hotel industry in Nakhon Ratchasima Province at present, to study innovations in training and human resource development in the hotel industry and the ASEAN hotel industry standard framework, and to propose the innovation model for training and development of human resources in the hotel industry from the ASEAN standard framework. The findings suggest implementing the innovation model of resources training and development in the hotel industry by integrating modern technology and training techniques into use in developing staff in various forms that are in accordance with the ASEAN standard framework and hotel service standards to increase the hotel service quality and staff performance. The quantitative approach was employed by using structural equation modeling for path analysis. The data was collected by using questionnaires from 400 samplings from hotel staff in Nakhon Ratchasima Province. The model is consistent with empirical material in statistical significance. It can confirm that seven significant factors directly affect service performance which are job rotation, blended learning, practice training, classroom training, study tour for learning, learning through playing games, and teaching respectively and the new model was proposed for innovative development and training for the hotel staff. This research proposes an innovation process for hotels to implement the use of technology and techniques for human resources training and development. It can increase staff service performance, lead to positive guest experience and satisfaction, and lead to hotel revenue. However, the potential, the different hotel contexts and characteristics, and its organizational culture should be considered for the implementation.
从当前的全球变化和创新技术的快速发展来看,按照以往的方法进行人员培养可能不足以胜任工作。因此,有必要提高员工的技能,提高工作效率,从而提高工作质量。本研究旨在研究目前呵叻府酒店业人力资源的培训和开发情况,研究酒店业培训和人力资源开发的创新以及东盟酒店业标准框架,并从东盟标准框架出发,提出酒店业人力资源培训和开发的创新模式。研究结果建议在酒店业实施资源培训与开发的创新模式,将现代技术和培训技巧融入到符合东盟标准框架和酒店服务标准的各种形式的员工开发中,以提高酒店服务质量和员工绩效。采用结构方程模型进行路径分析的定量方法。数据是通过对呵叻府的 400 名酒店员工进行问卷调查收集的。模型在统计意义上与经验材料一致。研究证实,七个重要因素直接影响服务绩效,分别是工作轮换、混合式学习、实践培训、课堂培训、考察学习、游戏学习和教学,并提出了酒店员工创新发展和培训的新模式。本研究提出了酒店在人力资源培训和开发中使用技术和技巧的创新流程。它可以提高员工的服务绩效,带来积极的宾客体验和满意度,并带来酒店收入。不过,在实施过程中应考虑到潜力、不同酒店的背景和特点以及其组织文化。
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引用次数: 0
GENERAL CONDITION ASSESSMENT METHOD FOR SIGNALIZED INTERSECTIONS: THE CASE OF IBAGUE, COLOMBIA 信号灯十字路口一般状况评估方法:哥伦比亚伊瓦格案例
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52112-1189
Juan Gomez, Karen Triana, Mario Vargas, Diego Escobar, Juan ZULUAGA-VILLERMO
This study proposes a new method created to perform a universal assessment on the status of signalized intersections implemented in the city of Ibague, Colombia. The condition of each signalized intersection is classified according to parameters established to improve vehicular and pedestrian traffic, as well as the long-term development of the city. To achieve the research objective, the aspects to be evaluated are divided in two categories: Functionality and Utility, as well as specific criteria for each of them. Therefore, field data is collected using a geospatial tool and assigning levels of importance associated with a numerical scale that is plotted on maps of influence. We can therefore conclude that the proposed assessment method is not only necessary, but suitable for the evaluation of signalized intersections, which effectively assess the pertinent aspects, granting a rating supported by their respective analysis, and making the comparison of their specific conditions over time possible. For example, in the case study of Ibague 2023, according to the evaluation method, 59% of the intersections were ranked in the lowest states of the scale, also showing that between 2018 and 2023 there was an overall decay, as most of the intersections (85%) lowered their ratings and degraded to a greater extent compared to those with improvements.
本研究提出了一种新方法,用于对哥伦比亚伊瓦格市实施的信号灯路口状况进行普遍评估。根据为改善车辆和行人交通以及城市长远发展而设定的参数,对每个信号灯路口的状况进行分类。为实现研究目标,需要评估的方面分为两类:功能性和实用性,并为每个方面制定了具体标准。因此,我们使用地理空间工具收集实地数据,并将重要程度与绘制在影响地图上的数字标度相关联。因此,我们可以得出结论,建议的评估方法不仅是必要的,而且适用于信号灯路口的评估,它能有效评估相关方面,在各自分析的支持下给予评级,并使随着时间的推移对其具体情况进行比较成为可能。例如,在伊巴谷 2023 年的案例研究中,根据评估方法,59%的交叉路口处于最低等级,同时还显示出 2018 年至 2023 年期间,大多数交叉路口(85%)降低了评级,与有所改善的交叉路口相比,退化程度更大,因此出现了整体衰退。
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引用次数: 0
TERRITORIAL ACCESSIBILITY ANALYSIS FOR URBAN INFRASTRUCTURE FACILITY LOCATION: A CASE STUDY IN VILLAVICENCIO, COLOMBIA 城市基础设施选址的地域可达性分析:哥伦比亚 Villavicencio 案例研究
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52131-1208
Asley F. Espejo, D. Escobar, C. Moncada
Territorial accessibility analysis is a crucial component of urban planning, enabling decision-makers to determine new locations for urban infrastructure facilities to enhance residents' quality of life. The objective of this paper is to propose a methodology for performing territorial accessibility analysis that integrates data analysis techniques, such as clustering, with tools like isochronous curves and percentage ogive graphs. This methodology is evaluated through a case study in Villavicencio, Colombia. Results indicate that the proposed methodology can accurately assess territorial accessibility and, in the case study, recommend investments in health and firefighting services.
地域可达性分析是城市规划的重要组成部分,它使决策者能够确定城市基础设施的新位置,以提高居民的生活质量。本文旨在提出一种进行地域可达性分析的方法,该方法将聚类等数据分析技术与等时曲线和百分比曲线图等工具相结合。通过对哥伦比亚 Villavicencio 的案例研究,对该方法进行了评估。结果表明,所建议的方法能够准确评估领土的可达性,并在案例研究中建议对卫生和消防服务进行投资。
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引用次数: 0
NAVIGATING TURBULENT WATERS: EVALUATING THE CRISIS MANAGEMENT STRATEGIES OF TRAVEL AGENCIES IN MPUMALANGA 在动荡的水域中航行:评估姆普马兰加省旅行社的危机管理策略
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52116-1193
Sbusiso Mbuyane, P. Sifolo, Rosa Anne NAUDE POTGIETER
The COVID-19 pandemic decreased tourism-related business by 49.2%, hence, travel agencies needed to develop crisis management strategies to remain operational post-crisis events. The aim of this study is to evaluate crisis management strategies adopted by travel agencies during the COVID-19 pandemic in the Mpumalanga province, South Africa. A quantitative study was conducted by using Survey Monkey, which was distributed to 121 respondents who are working for travel agencies. The results revealed that 41% of travel agencies constantly monitor any signs and problems that may provide insights into any crisis, and 31% indicated that sharing of crisis management information with workers is essential. About 53% prioritise tourists and staff members, by allowing staff to work remotely and tourists to postpone their bookings without penalties. Only 51% of travel agencies indicated the importance of effective coordination with government institutions in the province of Mpumalanga. The travel and tourism sector should consider the significance of “evaluation” to increase effectiveness of the crisis management process. Future studies need to incorporate the 5IR on human interaction for business during the crisis management process.
COVID-19 大流行使旅游相关业务减少了 49.2%,因此旅行社需要制定危机管理策略,以便在危机事件后继续运营。本研究旨在评估南非姆普马兰加省旅行社在 COVID-19 大流行期间采取的危机管理策略。本研究使用 Survey Monkey 对 121 名旅行社受访者进行了定量研究。结果显示,41% 的旅行社会持续监控任何迹象和问题,以洞察任何危机,31% 的旅行社表示与员工共享危机管理信息至关重要。约 53% 的旅行社将游客和员工放在首位,允许员工远程工作,允许游客推迟订票而不受惩罚。只有 51% 的旅行社表示与姆普马兰加省的政府机构进行有效协调非常重要。旅游业应考虑 "评估 "的重要性,以提高危机管理过程的有效性。未来的研究需要将 5IR 纳入危机管理过程中的业务人际互动中。
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引用次数: 0
MANGROVE FOREST MANAGEMENT STRATEGY IN BEDUL, BANYUWANGI: COLLABORATION BETWEEN COMMUNITY AND ALAS PURWO NATIONAL PARK FOR SUSTAINABLE ECOTOURISM DEVELOPMENT 班佑万吉市贝都尔的红树林管理战略:社区与阿拉斯普沃国家公园合作促进可持续生态旅游发展
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52108-1185
S. Sumarmi, S. Bachri, Purwanto Purwanto, T. Mutia, Adellia Wardatus Sholeha, Pratidina Izza Rahmasyah, Rajendra Prasad Shrestha
This study aimed to: (1) identify the condition of the Bedul Banyuwangi mangrove forest area for sustainable ecotourism; (2) evaluate the fitness of the Bedul Banyuwangi mangrove forest for sustainable ecotourism; (3) evaluate collaboration between the community and the management of Alas Purwo National Park in conserving Bedul mangrove forest areas; and (4) design a management strategy for the Bedul mangrove forest for developing sustainable ecotourism. This research is a descriptive analytic study with a survey technique constructed using a remote sensing approach and a Geographic Information System (GIS). Landsat and Quickbird satellite imagery are used to identify temporal changes in mangrove forests and temperature over the last decade. Quickbird remote sensing data are used to evaluate the current land use associated with community activities in mangrove areas and government policies related to the presence of mangrove forests. The results showed that: 1) the condition of the Bedul Banyuwangi mangrove area from 1995-2022 was in a stable state. ; 2) the fitness of the Bedul Banyuwangi mangrove forest for sustainable ecotourism is included in the S2 category or following with the Bedul mangrove ecotourism fitness index; 3) the collaborative management of the Bedul mangrove ecotourism between the community (fishing community, local government) and the management of Alas Purwo National Park is continuing good to maintain the condition of the mangroves and provide economic benefits to the community in a sustainable manner; 4) the management strategy implemented is to maintain the quality and quantity of Bedul mangroves and supporting facilities in a sustainable manner. This research can be used as a reference for future research into sustainable ecotourism, as well as for the government to create policies that support sustainable ecotourism.
本研究旨在(1) 确定贝都尔-班尤万吉红树林区可持续生态旅游的状况;(2) 评估贝都尔-班尤万吉红树林对可持续生态旅游的适应性;(3) 评估社区与阿拉斯普沃国家公园管理部门在保护贝都尔红树林区方面的合作;以及 (4) 设计贝都尔红树林的管理策略,以发展可持续生态旅游。本研究是一项描述性分析研究,采用遥感方法和地理信息系统(GIS)构建调查技术。使用 Landsat 和 Quickbird 卫星图像来确定过去十年中红树林和温度的时间变化。Quickbird 遥感数据用于评估与红树林地区社区活动相关的当前土地使用情况以及与红树林存在相关的政府政策。结果显示1)1995-2022 年期间,贝都尔班尤万吉红树林区的状况处于稳定状态。2)根据贝都尔红树林生态旅游适宜性指数,贝都尔班裕万吉红树林对可持续生态旅游的适宜性被列入 S2 类别或以下;3)社区(渔业社区、地方政府)与 Alas Purwo 国家公园管理部门之间对贝都尔红树林生态旅游的合作管理继续保持良好态势,以可持续的方式维持红树林的状况并为社区带来经济效益;4)实施的管理策略以可持续的方式维持贝都尔红树林及配套设施的质量和数量。这项研究可为今后开展可持续生态旅游研究提供参考,也可为政府制定支持可持续生态旅游的政策提供参考。
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引用次数: 0
BEACHES AND MEDICINAL LAGOONS TOURISM DESTINATION IN PERU: SATISFACTION AND LOYALTY RESEARCH 秘鲁海滩和药用泻湖旅游目的地:满意度和忠诚度研究
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52128-1205
Mayra Rita MILLAN-ANAYA, Franklin CORDOVA-BUIZA, Heber Luis Olavarria-Benavides
In the last years, the tourism sector has been affected by the crisis generated by COVID-19, so this prompted to rethink new strategies that bring with them the appropriate parameters and recommendation. The objective of the research was to analyze the influence of tourist satisfaction and loyalty towards a tourist destination of beaches and medicinal lagoons. The research used a non-experimental, correlational design, the technique used was the survey and as an instrument a questionnaire applied to a sample of 300 tourists. The results indicated that retired women were the most frequent visitors to the tourist destination. Also, 51% of the tourists responded that the tourist destination did meet their expectations, and wi th respect to loyalty, tourists would repeat the visit. Finally, if the satisfaction increase, loyalty also increase, therefore, it exists a positive correlation between the tourist satisfaction and loyalty to the tourist destination.
在过去的几年里,旅游业受到了 COVID-19 危机的影响,这促使人们重新思考新的战略,并提出了相应的参数和建议。研究的目的是分析游客满意度和忠诚度对海滩和药用泻湖旅游目的地的影响。研究采用了非实验性的相关设计,使用的技术是调查技术,并对 300 名游客进行了抽样问卷调查。结果显示,退休女性是最常到旅游目的地的游客。此外,51%的游客回答旅游目的地确实满足了他们的期望,在忠诚度方面,游客会再次到访。最后,如果满意度提高,忠诚度也会提高,因此,游客满意度和对旅游目的地的忠诚度之间存在正相关。
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引用次数: 0
RESEARCH ON TOURIST SATISFACTION AND BEHAVIORAL INTENTION IN ECOLOGICAL HEALTH TOURISM ACTIVITIES IN BAMA, GUANGXI BASED ON STRUCTURAL EQUATION MODEL 基于结构方程模型的广西巴马生态健康旅游活动中游客满意度与行为意向研究
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.30892/gtg.52121-1198
Hongbo Ge, xiaolong chen
This study endeavors to delve into the intricacies of tourist contentment and proclivities in the realm of ecological health tourism activities within Bama, Guangxi. An exploration of the intricate structural relationships is undertaken, unraveling the quintet of variables encompassing tourists' engagement in Bama's ecological health tourism - namely, the effects of activities, the experiential facet of activities, the pecuniary dimension of activities, coupled with tourist satisfaction and behavioral intent. Employing the methodological framework of constructing a structural equation model, this study leverages IBM SPSS 23.0 software to execute correlation analyses across various variables, including demographic information statistics, reliability and validity metrics. Survey research orbits around the quintet of variables. The findings illuminate that the experiential tapestry woven by tourists partaking in ecological health tourism activities exerts a conspicuously affirmative influence on both their satisfaction and behavioral intentions. Conversely, the financial investment made by tourists in ecologi cal health tourism activities manifests a counteractive impact on their satisfaction and behavioral intentions. Evidently, heightened tourist activity experiences and diminished costs conduce to the facilitation of tourists' aspirations for individualistic tourism activities, thereby enhancing travel satisfaction and behavioral intent. Nevertheless, the potency of tourists' activity effe cts on tourist satisfaction remains suboptimal. Consequently, it is proffered that the propagation of health care paradigms be fortified, coupled with the augmentation of activity experience design. Further, the optimization of cost structures and the enhancement of resource utilization efficiency are recommended, alongside ameliorating activity effects and steering behavioral intent. This comprehensive approach is anticipated to immerse tourists more profoundly into the local ethos of longevity culture, thereby fostering the robust and sustainable evolution of longevity tourism in Bama.
本研究试图深入探讨广西巴马生态健康旅游活动中游客满足感和倾向性的复杂性。本研究探讨了游客参与巴马生态健康旅游活动的复杂结构关系,揭示了游客参与巴马生态健康旅游活动的五大变量,即活动效果、活动体验、活动经济、游客满意度和行为意向。本研究采用构建结构方程模型的方法框架,利用 IBM SPSS 23.0 软件对各种变量进行相关性分析,包括人口信息统计、可靠性和有效性指标。调查研究围绕这五个变量展开。研究结果表明,参与生态健康旅游活动的游客所编织的体验挂毯对其满意度和行为意向都产生了明显的积极影响。相反,游客在生态健康旅游活动中的资金投入却对其满意度和行为意向产生了反作用。可见,旅游活动体验的提升和成本的降低有助于促进游客对个性化旅游活动的向往,从而提升旅游满意度和行为意向。然而,游客的活动效应对游客满意度的影响仍不理想。因此,建议在加强活动体验设计的同时,加强保健模式的宣传。此外,在改善活动效果和引导行为意图的同时,还建议优化成本结构和提高资源利用效率。预计这种综合方法将使游客更深刻地融入当地的长寿文化氛围,从而促进巴马长寿旅游的蓬勃发展和可持续发展。
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引用次数: 0
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Geojournal of Tourism and Geosites
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