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PERCEPTION OF LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENT: A STUDY ON RURAL TOURISM SITES OF JORDAN 当地社区对旅游业发展的看法:约旦乡村旅游点研究
Q1 Social Sciences Pub Date : 2023-12-29 DOI: 10.30892/gtg.50403-1121
N. Khasawneh, Ramzi Al Rousan, Malek Bader, Abdulraouf Mayyas, Muna Slehat
Tourism is one of the most effective solutions for overcoming poverty in rural areas. Jordan has many renowned tourist attractions situated in urban and rural areas. Tourism plays an integral role to boost the national economy of Jordan. In an increasingly globalized society, rural tourism is expected to rise, thus it is important to examine how the locals feel about tourism development. The study aims to examine how the locals in the rural areas of Jordan's Ajloun and Jerash governorates perceive the effects of tourism development. For the analyses, 395 households of data were used. Residents' attitudes toward the development of tourism have been evaluated using multiple regression along with descriptive statistics, both positively and negatively. IBM AMOS 22.0 has been used to complete the statistical analysis. The results indicated that tourism in the selected villages is in the pre-development stage and respondents strongly supported the development of the tourism industry because it creates jobs, attracts investment, and increases the value of agricultural products by creating a market. However, respondents expressed little concern about the adverse effects, such as the loss of traditional value, environmental degradation, pollution, and traffic congestion.
旅游业是消除农村地区贫困最有效的解决方案之一。约旦的城市和农村地区都有许多知名的旅游景点。旅游业在促进约旦国民经济方面发挥着不可或缺的作用。在日益全球化的社会中,预计乡村旅游将会兴起,因此研究当地人对旅游业发展的看法非常重要。本研究旨在探讨约旦艾杰隆和杰拉什省农村地区的当地人如何看待旅游业发展的影响。分析使用了 395 个家庭的数据。使用多元回归和描述性统计对居民对旅游业发展的态度进行了正反两方面的评估。统计分析使用了 IBM AMOS 22.0。结果表明,选定村庄的旅游业正处于发展前期,受访者强烈支持发展旅游业,因为旅游业能创造就业机会、吸引投资并通过创造市场提高农产品价值。然而,受访者对传统价值的丧失、环境退化、污染和交通拥堵等不利影响表示担忧。
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引用次数: 0
STUDY OF THE IMPACT OF UNESCO HERITAGE SITES ON SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY OF THE MAUSOLEUM OF KHOJA AHMED YASAWI, TURKESTAN 研究教科文组织遗产地对可持续旅游业发展的影响:土耳其 KHOJA AHMED YASAWI 陵墓案例研究
Q1 Social Sciences Pub Date : 2023-12-29 DOI: 10.30892/gtg.514spl12-1167
Yerlan Issakov, A. Aktymbayeva, Zhanna Assipova, Ye. Nuruly, Akmaral Sapiyeva, A. Shaken, Liudmila Pavlichenko, Aida Kaliyeva, Roman Plokhikh, Lóránt Dénes Dávid
Globally, cultural heritage tourism (CHT) is an effective way to achieve economic benefits by preserving and sharing a city's heritage and culture with visitors. Therefore, it is very important to study the impact of historical and cultural heritage sites on the sustainable development of local tourism. The aim of this study was to investigate the impact of the Khoja Ahmed Yasawi Mausoleum, a UNESCO heritage site in Kazakhstan, on sustainable tourism development in Turkestan. The study was based on a survey aimed at identifying the goals of tourists (respondents) visiting Turkestan city, the main objects they would like to see as a tourist destination, and their opportunities for sustainable development of urban tourism. The questionnaire responses were analysed based on the coding of respondents (R1-R328) who were randomly selected. As a result, 40.8% of respondents from near and far abroad (47) and Kazakhstan (281) found that the purpose of the visit was historical and cultural tourism. 78.7% of respondents assessed the tourism potential of the Mausoleum of Khoja Ahmed Yasawi as high in terms of sustainable tourism development in Turkestan. Thus, being one of the most famous architectural monuments of Central Asia and an example of modern Kazakh architecture, the mausoleum of Khoja Ahmed Yasawi is a cultural and historical object that affects the sustainable development of tourism in Turkestan. This study will help to solve the problems of sustainable tourism development in Turkestan.
在全球范围内,文化遗产旅游(CHT)是通过保护城市遗产和文化并与游客分享来实现经济效益的有效途径。因此,研究历史文化遗址对当地旅游业可持续发展的影响非常重要。本研究旨在调查哈萨克斯坦的联合国教科文组织遗产 Khoja Ahmed Yasawi 陵墓对突厥斯坦旅游业可持续发展的影响。该研究基于一项调查,旨在确定游客(受访者)访问突厥斯坦城市的目标、他们希望看到的旅游目的地的主要对象以及城市旅游可持续发展的机遇。根据随机抽取的受访者(R1-R328)的编码对问卷答复进行了分析。结果显示,40.8%的远近国外受访者(47 人)和哈萨克斯坦受访者(281 人)认为此行的目的是历史文化旅游。78.7%的受访者认为霍贾-艾哈迈德-亚沙维陵墓在突厥斯坦旅游可持续发展方面具有很高的旅游潜力。因此,作为中亚最著名的建筑遗迹之一和哈萨克现代建筑的典范,霍贾-艾哈迈德-亚萨维陵墓是影响突厥斯坦旅游业可持续发展的文化和历史遗产。这项研究将有助于解决突厥斯坦旅游业可持续发展的问题。
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引用次数: 0
THE IMPACT OF AIRCRAFT CABIN DIGITALIZATION ON IMPROVING PASSENGER EXPERIENCE IN EGYPTAIR 机舱数字化对改善埃及航空乘客体验的影响
Q1 Social Sciences Pub Date : 2023-09-30 DOI: 10.30892/gtg.49301-1085
Yasmine E. Hamza, Hala F. Tawfik, D. Soliman
This study aims to investigate the impact of aircraft cabin digitalization (smart electronically dimmable windows, intelligent seats, smart overhead bins, radio-frequency identification tags for luggage tracking, futuristic intelligent seats, and inflight virtual reality) on improving the inflight passenger experience in EgyptAir, as well as measuring passengers' interest in using digital cabins. Furthermore, exploring passengers’ intention to pay to use digital services, including futuristic intelligent seats, inflight virtual reality, and radio frequency identification tags for tracking luggage. To meet the research goals, a structured survey was designed and distributed among Egyptian frequent travelers in EgyptAir. A total of 311 complete surveys were collected and analyzed. Results indicated the high interest of Egyptian passengers in using the digital aircraft cabins in EgyptAir due to its significant impact on improving their inflight experience. Furthermore, analyses revealed the high intention of Egyptian passengers to pay to use inflight virtual reality and futuristic intelligent seats. However, they showed a moderate intention to pay to use radio frequency identification tags for tracking luggage.
本研究旨在调查飞机客舱数字化(智能电子可调光窗户、智能座椅、智能头顶行李箱、用于行李跟踪的射频识别标签、未来智能座椅和机上虚拟现实)对改善埃及航空公司机上乘客体验的影响,并衡量乘客对使用数字客舱的兴趣。此外,探索乘客付费使用数字服务的意愿,包括未来智能座椅、机上虚拟现实和用于跟踪行李的射频识别标签。为了达到研究目标,我们设计了一项结构化调查,并在埃及航空公司的埃及常客中进行了分发。共收集和分析了311份完整的调查问卷。结果显示,埃及乘客对使用埃及航空公司的数字机舱非常感兴趣,因为它对改善他们的飞行体验有重大影响。此外,分析显示,埃及乘客非常愿意付费使用机上虚拟现实和未来智能座椅。然而,他们对使用射频识别标签追踪行李表现出适度的付费意愿。
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引用次数: 0
EMOTIONAL PERCEPTION AND CULTURAL MOTIVATION ON LOYALTY TO A WORLD HERITAGE SITES DESTINATION 情感感知与文化动机对世界遗产目的地忠诚度的影响
Q1 Social Sciences Pub Date : 2023-09-29 DOI: 10.30892/gtg.49331-1115
Jesús Claudio PEREZ GALVEZ, Pedro Antonio FUENTES JIMENEZ, Pablo RODRIGUEZ GUTIERREZ, Miguel Jesús MEDINA VIRUEL
The aim of this paper is to contribute to the scientific literature in the field of tourism in Latin America (Sucre, Bolivia was named a World Heritage Site (WHS) by UNESCO). This study analyses the relevance of the cultural motivation and emotional experience of the tourist to positively influence the image or the perceived value of the heritage site visited. The research shall also analyse other relationships, such as the positive effect of the perceived value on the loyalty of tourists and the influence of the visitor’s place of origin as a moderating variable in the formation of the image and loyalty to the destination. The analysis was performed by means of structural equation models (SEMs). The data were extracted through fieldwork consisting of interviews with visitors to the city. The results of the research revealed that the perceived value of a heritage destination not only depends on the functional and tangible aspects of the attributes but also on the emotional experience and cultural interest regarding the heritage site visited. Similarly, there is evidence of a relationship between perceived value and a loyal attitude and that it is moderated by the origin of the tourist, this being a great influence in the case of the domestic tourist.
本文的目的是为拉丁美洲旅游领域的科学文献做出贡献(玻利维亚苏克雷被联合国教科文组织命名为世界遗产(WHS))。本研究分析了游客的文化动机和情感体验对所参观的遗产地形象或感知价值的积极影响。研究还应分析其他关系,如感知价值对游客忠诚度的积极作用,以及游客原籍地作为调节变量对形象和目的地忠诚度形成的影响。采用结构方程模型(sem)进行分析。这些数据是通过实地调查提取的,包括对城市游客的采访。研究结果显示,遗产目的地的感知价值不仅取决于其属性的功能和有形方面,还取决于人们对遗产地的情感体验和文化兴趣。同样,有证据表明,感知价值和忠诚态度之间存在关系,而且这种关系受到游客来源国的影响,这对国内游客的影响很大。
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引用次数: 0
SPATIAL REGRESSION MODEL OF URBAN WALKABILITY UNDER THE 15-MINUTE CITY APPROACH 15分钟城市路径下城市步行性空间回归模型
Q1 Social Sciences Pub Date : 2023-09-29 DOI: 10.30892/gtg.49319-1103
Juan E. ARISTIZÁBAL, William SARACHE, Diego A. ESCOBAR
The 15-minute city aims to decentralize the urban economic poles to provide local services to its entire population. The objective of this research is to geographically determine the economic poles in an intermediate Latin American city and evaluate their geospatial coverage. This research develops a geographic accessibility model to analyze the spatio-temporal distribution of the economic poles, considering the socioeconomic stratum of households in Manizales (Colombia). Moreover, we apply a spatial regression model of pedestrian trips. Results show that proximity to urban economic poles is directly correlate with pedestrian trips. In Manizales, only 35.8% of the population reaches its closest economic pole within a 15-minute walk; moreover, accessibility inequities mainly affecting lower-income families were detected. The 15-minute city approach poses a high potential to contribute to urban spatial justice to the extent that urban planners facilitate the growth of economic activities and services in neighborhoods, with special attention to the less privileged.
这个15分钟的城市旨在分散城市经济极点,为其所有人口提供当地服务。本研究的目的是在地理上确定一个中等拉丁美洲城市的经济极点,并评估其地理空间覆盖。本研究建立地理可达性模型,在考虑家庭社会经济阶层的情况下,分析哥伦比亚马尼萨莱斯经济两极的时空分布。此外,我们还应用了行人出行的空间回归模型。结果表明,与城市经济极点的接近程度与步行出行直接相关。在马尼萨莱斯,只有35.8%的人口能在步行15分钟内到达最近的经济极点;此外,还发现了主要影响低收入家庭的无障碍不平等。城市规划者在促进社区经济活动和服务的增长,特别关注弱势群体的情况下,15分钟城市方法在促进城市空间正义方面具有很大的潜力。
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引用次数: 1
THE ART OF HUMAN PARTICIPATION AGAINST AERTIFICAL INTELLIGENCE WITH GEOSPATIAL INFORMATION SYSTEM IN THE TOURISM INDUSTRY 利用地理空间信息系统在旅游业中对抗航空智能的人类参与艺术
Q1 Social Sciences Pub Date : 2023-09-29 DOI: 10.30892/gtg.49309-1093
Mahdi FALLAH, Tajeddin KARAMI, Mousa Kamanroudi KOJOURI
The development of the tourism industry is very important for developing countries that are facing problems such as high unemployment rates, a distorted international image, limited foreign exchange resources, and a single-product economy, especially oil. Investing in this industry, which is considered a human art, is measured based on the public health of each country and will be the basis for tourists' decisions as a tourist destination. The purpose of this research is to investigate public decision-making in different temporal and spatial conditions based on psychological events. This fact is a must for the tourism industry of a society that must be managed. Then we challenge the artificial intelligence to realize that, entrusting rational decisions can replace human thinking. The methods of this study are based on NPGIS software, where decision-making methods and statistical sampling are determined together. Therefore, the study methods and a case example are presented just to know. Because it has transnational applications. The results show that: entrusting spatial decisions (space-time-place) to artificial intelligence is only possible if we consider the consequences. Finally, time and the criteria related to it show their key role. The fusion of space sciences with the tourism industry can be related to all the industrial and money-making sectors of a country. It seems easy to make an AI that works correctly once a day, but if it tries to do the same thing several times in a day, it becomes more prone to errors.
旅游业的发展对面临高失业率、扭曲的国际形象、有限的外汇资源和单一产品经济(特别是石油)等问题的发展中国家非常重要。对这一被视为人类艺术的行业的投资是根据每个国家的公共卫生状况来衡量的,并将成为游客决定作为旅游目的地的基础。本研究的目的是探讨不同时空条件下基于心理事件的公共决策。这一事实对于一个必须管理的社会旅游业来说是必须的。然后我们挑战人工智能,让它意识到,委托理性决策可以取代人类的思考。本研究的方法是基于NPGIS软件,其中决策方法和统计抽样一起确定。因此,本文提出了研究方法和一个案例。因为它具有跨国应用。结果表明:只有在考虑后果的情况下,才有可能将空间决策(时空-地点)委托给人工智能。最后,时间和与之相关的标准显示了它们的关键作用。空间科学与旅游业的融合可以与一个国家的所有工业和赚钱部门有关。让一个人工智能每天正常工作一次似乎很容易,但如果它试图在一天内多次做同样的事情,它就更容易出错。
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引用次数: 1
CURRENT ISSUES OF HEALTH AND WELLNESS TOURISM BASED ON POPULATION HEALTH PRESERVATION IN EASTERN KAZAKHSTAN 基于哈萨克斯坦东部人口健康保护的保健和保健旅游的当前问题
Q1 Social Sciences Pub Date : 2023-09-29 DOI: 10.30892/gtg.49329-1113
Shynar SHYNGYSBAEVA, Abdimazhit SAIPOV, Ardak ALDASHEVA, Gulshat ATAEVA, Nursaule MAKHANOVA, Erim CANTÜRK
Research is aimed at elucidating the salient challenges impeding the maturation of the health and wellness tourism cluster within the Eastern Kazakhstan region. The inquiry encompasses findings from a customer survey conducted within the Eastern Kazakhstan Region's sanatorium resort visitors in Katon-Karagay District in 2022-2023. Significant attention is devoted to the natural-ecological, economic-infrastructure, and socio-cultural components constituting the tourist cluster are expounded upon. Quantitative analysis revealed therapeutic mineral baths for targeted activities and massage for complementary activities to be the most fitting activities in the region’s sanatoriums. Satisfaction rates detected 98% for the quality of medical services, 95% for the professionalism of medical personnel, 90% for medical procedures, 88.9% for entertainment programs, and 68.9% for children's activities. Critical challenges in medical and wellness tourism include insufficient accommodations for SPA and wellness, VIP segment tourists, and health-oriented tourist activities, including catering to children. The nation witnesses a promising landscape for the "Katon-Karagay" sanatorium-resort cluster, underscoring the imperative of establishing a public-private partnership and highlighting the need for a public-private partnership.
研究的目的是阐明阻碍哈萨克斯坦东部地区保健和保健旅游集群成熟的突出挑战。该调查包含了2022-2023年在东哈萨克斯坦地区卡顿-克拉玛依地区疗养胜地游客进行的客户调查的结果。重点关注构成旅游集群的自然生态、经济基础设施和社会文化组成部分。定量分析显示,治疗性矿泉浴的目标活动和按摩的补充活动是最适合的活动,在该地区的疗养院。医疗服务质量满意率为98%,医务人员专业性满意率为95%,医疗程序满意率为90%,娱乐节目满意率为88.9%,儿童活动满意率为68.9%。医疗保健旅游面临的关键挑战包括:为SPA和保健、VIP游客提供的住宿不足,以及以健康为导向的旅游活动,包括为儿童提供餐饮。这个国家见证了“卡顿-卡拉盖”疗养胜地集群的前景,强调了建立公私合作伙伴关系的必要性,并强调了公私合作伙伴关系的必要性。
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引用次数: 0
ANALYSIS OF THE "GURI I PLAKËS" AREA AS AN OPPORTUNITY FOR THE DEVELOPMENT OF RECREATION, TOURISM AND ECONOMY, REPUBLIC OF KOSOVO 分析“古里I plakËs”地区作为发展娱乐、旅游和经济的机会,科索沃共和国
Q1 Social Sciences Pub Date : 2023-09-29 DOI: 10.30892/gtg.49326-1110
Hazir S. ÇADRAKU
Space has an essential character for human life and activity. The reduction of touristic, recreational, sports spaces, etc., are affecting the quality of life and the health of the community in many urban areas of our country. Natural, hereditary values, etc., are of great importance for present and future generations, as a living environment for tourism and, physical and mental recreation. Tourism as an economic activity aims at the economic utilization and maximization of the natural and artificial values that a certain area, region or country has. This paper aims, based on the research results, to bring to every reader authentic data and information that show what it offers and what are the possibilities to form a tourist, recreational and sports center in the "Guri i Plakës" area, after considering the economic benefits that can be generated from this area. The work materials were: notebooks for keeping notes from the field work, handheld GPS for measuring coordinates where necessary, meter tape also for measurements, cameras, topographical maps at scale 1:50 000, geological and hydrogeological map (1:200 000), etc. The "Guri i Plakës" - in (eng: Old Woman's Stone) study area has an area of 125.08 hectares. 104.98 ha or 83.93% belong to the Municipality of Drenas (Gllogoc), while 20.10 ha or 16.07% belong to the Municipality of Obiliq. The research work identified two groups of values which make this area interesting for the development of tourism and recreation and are: natural and artificial values. The natural values include: the Drenica river the Dobroshec water source, the "Guri i Plakës", the Dora Stone (Guri Dora), the Folds in the Paleozoic formations, the karst relief in the limestone rocks. The Drenica River represents the main watershed in the "Guri i Plakës" research area. Relatively rich in aquatic flora and fauna. The study area is located in the central part of Kosovo, between coordinates 42° 40ꞌ 20ꞌꞌ N, 20° 56ꞌ 40ꞌꞌ E and belongs to the territory of Municipality of Drenas (Gllogoc) and Kastriot (Obiliq). It has an area of 125.08 hectares, with hilly mountainous relief with an altitude of up to 712 m. Important natural and artificial values have been distinguished in the study area. The proposed area "Guri i Plakës" has a physical and geographical position quite favorable for the development of a center (mini-center) for the development of tourism and recreation. Tourist activities (transit type or type of tourism) can be developed there, including activities such as: walking, camping, fishing, partly cycling, photography, recording video clips, part of the activities related to traditional nutrition (traditional food). The "Guri i Plakës" area can be used as a miniature laboratory because it contains many educational, research, scientific research components, etc. Lastly, the development of this area brings social, economic, etc. benefits for the entire community in its vicinity and other local and international visitors.
空间对人类的生活和活动具有重要的特征。旅游、娱乐、体育空间等的减少正在影响我国许多城市地区的生活质量和社区健康。自然、遗传价值等,作为旅游和身心娱乐的生活环境,对今世后代都具有重要意义。旅游作为一种经济活动,其目的是经济地利用和最大化某一地区、地区或国家所具有的自然和人工价值。本文的目的是在研究成果的基础上,为每一位读者提供真实的数据和信息,在考虑到该地区可以产生的经济效益后,展示它提供了什么,以及在“古里Plakës”地区形成旅游,娱乐和体育中心的可能性。工作材料有:记录野外工作笔记的笔记本,必要时测量坐标的手持式GPS,也用于测量的米尺,照相机,1:50 000比例尺的地形图,1:20 000的地质和水文地质图等。“古里石Plakës”(英文:Old Woman's Stone)研究区占地125.08公顷。104.98公顷或83.93%属于德雷纳斯市(Gllogoc), 20.10公顷或16.07%属于Obiliq市。研究工作确定了两组价值,这两组价值使该地区对旅游和娱乐的发展感兴趣,它们是:自然价值和人工价值。自然价值包括:德列尼察河、多布罗谢克水源、“古里伊Plakës”、多拉石(古里多拉)、古生代地层褶皱、石灰岩岩溶地貌。德雷尼察河是“古里河Plakës”研究区的主要分水岭。相对丰富的水生动植物。该研究区位于科索沃中部,座标42°40 * 40 * E和20°56 * 40 * E之间,属于德雷纳斯市(格洛戈克)和卡斯特里奥市(奥比利克)的领土。它的面积为125.08公顷,为丘陵山地,海拔高达712米。研究区已区分出重要的自然价值和人工价值。拟议的区域“古里Plakës”具有非常有利的物理和地理位置,适合开发旅游和娱乐中心(迷你中心)。可开展旅游活动(过境型或旅游型),包括:徒步、露营、钓鱼、部分骑行、摄影、录像等活动,部分活动涉及传统营养(传统食品)。“古里i Plakës”区域可以用作微型实验室,因为它包含许多教育,研究,科学研究组件等。最后,该地区的发展为其附近的整个社区以及其他本地和国际游客带来了社会、经济等方面的利益。
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引用次数: 0
FACTORS INFLUENCING TOURIST SATISFACTION WITH AGRITOURISM IN THE MEKONG DELTA, VIETNAM 越南湄公河三角洲农业旅游游客满意度的影响因素
Q1 Social Sciences Pub Date : 2023-09-29 DOI: 10.30892/gtg.49315-1099
Nguyen Truong SON, Quoc Nghi NGUYEN, Thi Hong Loc HOANG
The Mekong Delta, Vietnam possesses great potential and advantages for developing agritourism. To ensure the sustainable development of agritourism, enhance service quality, and improve tourist satisfaction are essential. This study aims to identify the factors influencing tourist satisfaction with agritourism in the Mekong Delta. Data were collected using a quota sampling method, with a sample size of 228 tourists who had visited and experienced agritourism in the Mekong Delta, Vietnam. A mixed-method approach combining qualitative and quantitative research was used to test research hypotheses. By applying structural equation modeling (SEM), the study demonstrated that local culture, natural landscape, novelty, assurance, tourism human resources, and perceived value positively influenced tourist satisfaction with agritourism in the Mekong Delta. Among these factors, the natural landscape had the most impact on tourist satisfaction with agritourism in the Mekong Delta.
越南湄公河三角洲地区具有发展农业的巨大潜力和优势。要保证农业旅游业的可持续发展,提高服务质量,提高游客满意度是必不可少的。本研究旨在找出影响湄公河三角洲地区游客对农业旅游满意度的因素。数据采用配额抽样方法收集,样本规模为228名在越南湄公河三角洲参观和体验过农业旅游的游客。采用定性和定量研究相结合的混合方法对研究假设进行检验。运用结构方程模型(SEM)研究发现,当地文化、自然景观、新颖性、安全感、旅游人力资源和感知价值正向影响湄公河三角洲地区游客对农业旅游的满意度。其中,自然景观对湄公河三角洲游客农业旅游满意度的影响最大。
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引用次数: 0
THE IMPACT OF GROUP FACEBOOK USER-GENERATED CONTENT ON CONSUMER PURCHASE INTENTION – A CASE IN TOURISM INDUSTRY 群组facebook用户生成内容对消费者购买意愿的影响——以旅游业为例
Q1 Social Sciences Pub Date : 2023-09-29 DOI: 10.30892/gtg.49332-1116
Nguyen Thanh TUNG, Nguyen Quoc BAO, Nguyen Thi Phuong THAO, Nguyen Van ANH
Consulting social networks has become a common practice for tourists when planning their trips. However, there is a relative scarcity of scientific literature on this topic. The purpose of this study is to test the model of predictors of group Facebook user-generated content on tourists' purchase intention. To accomplish this, online surveys were conducted, gathering data from both tourists and individuals planning to travel. The theory of Planned Behavior and Information Acceptance Model were adapted and empirically examined by using Confirmatory Factor Analysis and Structural Equation Modeling. Results and findings reveal significant and meaningful relationships between various factors of Facebook user-generated content and tourists' purchase intention. Additionally, the study offers practical suggestions for hospitality management, administrative teams, and Facebook businesses to effectively leverage user-generated content for attracting online tourists.
游客在规划行程时,咨询社交网络已成为一种普遍做法。然而,关于这一主题的科学文献相对缺乏。本研究的目的是检验Facebook群组用户生成内容对游客购买意愿的预测模型。为此,进行了在线调查,收集了游客和计划旅行的个人的数据。采用验证性因子分析和结构方程模型对计划行为理论和信息接受模型进行实证检验。结果和发现揭示了Facebook用户生成内容各因素与游客购买意愿之间存在显著且有意义的关系。此外,该研究还为酒店管理、行政团队和Facebook业务提供了实用建议,以有效利用用户生成的内容来吸引在线游客。
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引用次数: 0
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Geojournal of Tourism and Geosites
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