Pub Date : 2019-04-03DOI: 10.1080/10948007.2019.1615347
C. Sterling, Albert R. Abramson
What books (if any) does a longtime reviewer and collector retain upon retirement? That quandary faced me a couple of years ago as I began to cull a large media and telecommunications collection built over 45 years of editing CBQ and its predecessors. Given that total elimination wasn’t a viable option for my peace of mind, I needed to make some difficult choices: Which books to retain? Which to go along with me to that legendary “desert island” called retirement? Every title discussed in this three-part essay series survived the cut before I donated the larger part of the library to two specialized institutional collections. So, why these particular “keepers”? Overall, these are among the best researched works that are likely to hold their substantive value over time. There’s an emphasis on technological development and its social and economic impact—and a strong American bias because that’s the milieu I know best. And some books simply were (and remain) enjoyable reads that I may return to. There are several limitations to this selection other than those primary biases. With but two partial exceptions (multivolume sets by Barnouw and Briggs described next) all were published in the half-century since Booknotes began in 1969. Only English language books are included. All are monographs—despite many good ones, no edited anthologies are included. The subject focus is admittedly fairly narrow: there are, for example, no general mass communications or journalism (a massive literature in itself), very little on programming, and no histories of computers (despite many good ones) and their ubiquitous impacts. This first portion of a review essay (that will appear here and in the next two issues) focuses on broadcasting both here and in Britain. Part 2 (next issue) will review American and international telecommunications, while Part 3 will assess some of the best relevant biographies. Finally, all of what follows is based on the opinions of but one reader...
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Pub Date : 2019-04-03DOI: 10.1080/10948007.2019.1615339
Meta G. Carstarphen
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Pub Date : 2018-10-02DOI: 10.1080/10948007.2018.1548203
Alan H. Goldman
The Politics of the Superficial: Visual Rhetoric & the Protocol of Display by BrettOmmen (Tuscaloosa, AL: TheUniversity ofAlabama Press, 2016 —$44.95, hardcover, ISBN 978-0-8173-1918-2, [e-book available], 176pp., introduction, 5 chapters, conclusions and caveats, notes, bibliography, and index) examines the use of surface space for rhetorical messages. Ommen opens the book with a discussion on the multibillion dollar highway billboard sign industry that included a congressional hearing. Chapter one addresses the job of a graphic designer, including its various dynamics and cites sources such as the U.S. Bureau of Labor Statistics. In chapter two, Ommen addresses the meaning and fundamentals of graphic design. Chapter three, the protocol of display, discusses content, concealment, public artifice, visual communication, and other related areas and topics of debate within the field. In chapter four, the public chamber of fear, Ommen calls graphic design “a cultural force” and uses a Nike campaign in China with NBA player LeBron James as the star as a case story to highlight several points.Chapter five addresses someof the politics in the field of graphic design and display. The text is also peppered with industry information, historical elements, and addresses numerous controversies and debates. Ommen, an independent scholar, has written several books on a variety of communication topics.
《肤浅的政治:视觉修辞与显示协议》，作者BrettOmmen (Tuscaloosa, AL: The university of alabama Press, 2016 - 44.95美元，精装，ISBN 978-0-8173-1918-2，[电子书]，176页。(引言，5章，结论和注释，注释，参考书目和索引)考察了修辞信息的表面空间的使用。欧曼在书的开头讨论了价值数十亿美元的高速公路广告牌行业，其中包括一场国会听证会。第一章论述了平面设计师的工作，包括其各种动态，并引用了美国劳工统计局等资料。在第二章中，Ommen阐述了平面设计的意义和基本原理。第三章，展示协议，讨论了内容、隐藏、公共技巧、视觉传达以及其他相关领域和领域内争论的话题。在第四章“恐惧的公众室”中，Ommen将平面设计称为“一种文化力量”，并以NBA球员勒布朗·詹姆斯为明星的耐克在中国的广告作为案例故事来强调几点。第五章讨论了平面设计与展示领域的一些政治问题。文本还夹杂着行业信息，历史元素，并解决了许多争议和辩论。欧曼是一名独立学者，写过几本关于各种传播主题的书。
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